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Explore every episode of the podcast Beyond the Image Podcast

Dive into the complete episode list for Beyond the Image Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Camera Settings for Various Situations25 Sep 202400:17:58

In this episode of The Beyond the Image podcast, host James Patrick reviews his recomended camera settings for a variety of various situational photo shoots.

From in studio portraits to on location action photos to window lit natural light photos. James reviews each scenario and gives his recommended settings for ISO, f-stop and shutter speed.

In addition, James reviews recommended camera settings to help work more efficiently when doing your photo shoots.

Connect with James at JamesPatrick.com or IG @JPatrickPhoto

Questions to Ask Before Pricing Your Photography Services18 Sep 202400:09:39

"What do you charge" is a quesiton that can immediately generate a lot of panic for any photorapher. The fear is that the client is immediately trying to frame your pricing so they can find a potentially cheaper service provider. And likely, you may not be wrong.

But what about those times when a genuine client approaches you with a real project? How do you help ensure you are best equipped with all of the right information to help you make an accurate price proposal and bid so you ultimately win more work?

In this episode I talk about specific questions you should consider asking your prospective clients before you send over a price.

Connect with me at https://jamespatrick.com/ or https://www.instagram.com/jpatrickphoto 

BTI # 596: Photographing SI Swimwear’s In Her Words with Taylor Ballantyne10 Jul 202401:14:43

Photographing SI Swimwear’s In Her Words with Taylor Ballantyne

Hosted by: James Patrick



We have a brand new approach for an episode today. I get to speak to a creative and we are going to unpack their catalog, work, and experiences and get a behind the scenes look at what it takes to bring some of these projects to fruition. 

 

My guest today who I’m chatting with it Taylor Ballantyne, a photographer and director. 



“It’s our responsibility to learn how people are digesting information, first and foremost.”




IN THIS EPISODE

 

  • How Taylor got her start into photography, started working with fashion brands, and then became a director.

  • The power of taking the time to learn and work on different projects in different industries during your career. 

  • How work ethic has changed over time and why. 

  • The lack of communication this generation is facing. 

  •  Why it’s so important to continue to evolve.

  • Behind the scenes stories from some of Taylor’s projects. 

  • Working with models who aren’t comfortable. 

  • Are personal and business really separate?

  • What Taylor is most excited for next in her career. 




Connect with Taylor

Website: www.taylorballantyne.com

Instagram: @taylorbphoto @taylorbfilm

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 506: How Being a Guest on Podcasts Can Benefit You and Your Brand03 May 202300:02:53

How Being a Guest on Podcasts Can Benefit You and Your Brand

Hosted by: James Patrick

 

When we think about earned media and getting published, the first thing that comes to mind is landing a feature in a magazine. Why? Because it would look really cool. But, do not overlook the power of being featured on podcasts.

 

 

“Listeners are extremely loyal to the shows that they subscribe to.”

 

 

IN THIS EPISODE

  • Why you should want to be featured on podcasts.

  • The benefit of a longform platform.

  • The power of being vouched for.

  • How you can offer a next step into your business for the listeners.

  • An exclusive opportunity to cast for media features.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 505: Three Exercises to Master Your Communication with Brenden Kumarasamy26 Apr 202300:49:30

Three Exercises to Master Your Communication with Brenden Kumarasamy

Hosted by: James Patrick

 

I want to set the stage for you. We are going back about 18 years. I am in my final year of college and my professor at the time knows that I need a few extra upper division credits in order to get my degree, He says, “Tell you what, I’ll hook you up with an independent study for these upper division credits, but in exchange you have to teach one of my classes for me next semester.”

 

I can still remember the first time I had to give a presentation in front of my peers.That was my first dip into public speaking and it was nauseating, painful, and absolutely panic inducing. But, it was also critically important and over the past 2 decades I’ve leveraged everything from speaking on a microphone to speaking on stage and being a guest on shows as a way to build trust and rapport with my audience.

 

That’s what we’re talking about today. How to master your level of communication. My guest today is Brenden Kumarasamy. He is the host of MasterTalk.

 

 

“If you can make sense out of nonsense, you can make sense out of anything.”

 

 

IN THIS EPISODE

  • Why it’s important right now to be able to verbally communicate the effectiveness of your brands.

  • The problem with presentations in the educational system and what they teach us.

  • Brenden’s story and how he learned communication.

  • Taking the time to go on the journey to master communicating well.

  • An easy exercise you can start doing today.

  • How to experience exponential progress.

  • Thinking quickly on your feet.

  • The 3 biggest balls that you can work on to improve your communication.

  • Framework to make effective content.

  • Building the foundation first.

  • Should you be a master of all mediums?

  • Finding 3 speakers you admire and spending time studying them.

  • The biggest challenge you may face.

  • Getting rid of filler words.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

Connect with Brenden

YouTube: MasterTalk

Free Communication Workshop Live on Zoom: HERE

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 504: Get Your Magazine Pitches to Stand Out25 Apr 202300:02:54

Get Your Magazine Pitches to Stand Out

Hosted by: James Patrick

 

With so many people pitching to media outlets, hoe do you get your pitches to stand out? Let’s talk about that today.

 

 

“It is not about what you do or who you are, so much as it is about what you want to do for that publication.”

 

 

IN THIS EPISODE

  • Ways to get your media pitches to stand out.

  • How to lead with value and why it matters.

  • The power of follow up.

  • Where you can go next month to learn everything you need to do.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 503: Why Your Content is NOT Standing Out - Live Coaching21 Apr 202300:18:30

Why Your Content is NOT Standing Out - Live Coaching

Hosted by: James Patrick

 

Is your content not being seen online? Today, we’re going to be talking about why and how we can fix that.

 

 

“Our audience gets used to seeing the same things, the same trends, and therefore, they start to lose interest.”

 

 

IN THIS EPISODE

  • How to reach a wider audience authentically.

  • Two reasons why your content isn’t being seen.

  • What you do have control over when it comes to your content.

  • The importance of having a strategy and how to create the right kind of strategy.

  • Creating content you would want to consume.

  • The 3 functions your content should have.

  • The questions you need to answer before creating content.

  • What true fans are and how to nurture them.

  • The power of refining and adjusting as needed.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 502: Finding Your Voice in Podcasting with Alicia Haygood19 Apr 202300:58:27

Finding Your Voice in Podcasting with Alicia Haygood

Hosted by: James Patrick

 

In today’s episode, we are going to be talking about truly the number one thing that I use for my own brand awareness, authority amplification, and lead generation. It’s the power of podcasting. Not just hosting my own show but also landing spots as a guest on other shows as a way to build trust and rapport.

 

My guest today is the host of the Scottsdale Vibes podcast, Alicia Haygood.

 

 

“Everyone can be a podcaster, but it’s the quality that you need to work on.”

 

 

IN THIS EPISODE

  • Alicia’s backstory and experience and how she shifted to make a bigger impact.

  • The start of podcasting.

  • Improving the quality of your podcast.

  • What people don’t understand about podcasting and why your audience sticks around.

  • The importance of being consistent.

  • How to get people to listen to your show.

  • Sticking to what your podcast is about.

  • Knowing you’re on the right track.

  • How much you should prepare for an interview,

  • Staying true to yourself.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

Connect with Alicia

Find the podcast on all the platforms: Scottsdale Vibes

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI #501: TikTok Ban - What it Means For You18 Apr 202300:08:27

TikTok Ban - What it Means For You

Hosted by: James Patrick

 

Well, the first domino has fallen. As of Friday, April 14, Montana became the first U.S. state to vote to pass legislation that bans TikTok from all personal devices. According to CNN, the bill is going in front of the governor and if the governor signs the bill, it will go into effect most likely in January 2024.

 

There has been a lot of reporting over security concerns that come with the app. Particularly how it relates to user data. This could be the first of many states following suit. Let’s talk about what this means for you.

 

 

“There’s no algorithm for your emails.”

 

 

IN THIS EPISODE

  • What the legislation specifies.

  • The people who are impacted the most.

  • Things you can do right now.

  • The bigger picture.

  • Why you need a clear funnel and where they should be funneled to.

  • Where to learn more.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE. Only 10 seats left!

Learn how to land and leverage top features and land features by just attending!

Last year, 250 attendees were booked!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

500th Episode LIVE14 Apr 202300:44:10

Welcome to our 500th episode of the Beyond the Image Podcast! We have a lot we’re going to be diving through, including the evolution of the podcast and where content creation is right now, where it’s going, and what you need to know about the content that will move your business in the direction you want to be going.

We also have a whole bunch of announcements, giveaways, and prizes this episode so make sure you listen all the way through!

“This is about building content that connects to an audience where they are.”

 

IN THIS EPISODE

  • The winners of the cover feature and surprise feature winners.

  • Why it’s harder to gain and keep your audience’s attention.

  • What it takes to create content that reaches the audience you want it to reach and gets that audience to take the action you want them to take.

  • Statistics that will bring perspective.

  • How to solve your client’s problem before they’ve purchased from you.

  • The different phases of a client’s process.

  • Questions you need to ask yourself.

  • The evolution of the podcast.

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review!

BTI # 499: How Getting Published Can Grow Your Business11 Apr 202300:02:21

How Getting Published Can Grow Your Business

Hosted by: James Patrick

 

Earned media, or getting published, is the fastest way to grow your business. But how does this happen? Let’s dive into this today.

 

 

“Landing media features amplifies your authority.”

 

 

IN THIS EPISODE

  • The 2 ways getting published grows your business.

  • Getting validation in the field you are in.

  • How to get new leads into your ecosystem.

  • Where you can land top features next month!

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 498: What is Earned Media?07 Apr 202300:03:15

What is Earned Media

Hosted by: James Patrick

 

When I say “getting published” the thing that comes to mind is landing a feature in a magazine. But what do I mean when I say “earned media?”

 

 

“Earned media has a 4x engagement compared to advertising.”

 

 

IN THIS EPISODE

  • The definition of earned media.

  • Different media outlets you can earn.

  • Do you have to pay for earned media?

  • Advertising versus earned media.

  • How to amplify your authority and generate new leads for your business.

  • Where to go to land an earned media feature next month.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 497: How to Get Your Magazine Pitches to Stand Out05 Apr 202300:02:54

How to Get Your Magazine Pitches to Stand Out

Hosted by: James Patrick

 

With so many people pitching to media outlets, how do you get your pitches to stand out? Let’s talk about that in today’s episode.

 

 

“90% of people will only send 1 single pitch and never follow up.”

 

 

IN THIS EPISODE

  • Ways to stand out when pitching to media outlets.

  • What media outlets are looking for in your pitch.

  • The importance of follow up.

  • How to get published as early as next month.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 595: Things I USED To Think Mattered as a Photographer09 Jul 202400:10:15

Things I USED To Think Mattered as a Photographer 

Hosted by: James Patrick



There’s a handful of things I thought really used to matter as my career as a photographer. At some point in the 20 years, I’ve realized that these are things that don’t matter at all. Let’s talk about those things in this episode. 




“There is no right and no wrong in your stance as a creative professional in any of these things.”




IN THIS EPISODE

 

  • 8 things I used to think really mattered as a photographer. 

  • What prevented me from outsourcing to editors. 

  • Should you set longer usage terms?

  • What I think about giving your clients RAW files. 

  • Tagging and being tagged. 

  • Why the brand and amount of gear doesn’t actually matter. 

  • What really matters at the end of the day. 




Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 496: Why Getting Published is Better Than Advertising04 Apr 202300:02:42

Why Getting Published is Better Than Advertising

Hosted by: James Patrick

 

What is the difference between earned media and paid advertising? And which one is better?

 

 

“A 1 page article in a magazine is worth the

same as buying 4 full page ads in that magazine.”

 

 

IN THIS EPISODE

  • Earned media versus paid advertising.

  • Which is better?

  • Why advertisements no longer work like they used to.

  • Where you can go next month to land media features.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 495: 2 Big Misconceptions About Getting Published03 Apr 202300:02:23

2 Big Misconceptions About Getting Published

Hosted by: James Patrick

 

There are 2 big misconceptions when it comes to getting published and we are diving into those on today’s show.

 

 

“Overwhelmingly, most of the features are for individuals like you.”

 

 

IN THIS EPISODE

  • 2 misconceptions about getting published.

  • Why you don’t need to be a celebrity to get published.

  • Pitching to media outlets instead of thinking they will come to you.

  • Where to go this year to learn how to land top media features.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 494: Pricing Tiers You Should Have - Live Coaching31 Mar 202300:25:07

Pricing Tiers You Should Have - Live Coaching

Hosted by: James Patrick

 

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

 

Today, we’re going to be talking about pricing tiers you should be having as well as some amazing opportunities that we have for you.

 

 

“You can’t build a business if no one knows you exist.”

 

 

IN THIS EPISODE

  • A casting for Ricochet Magazine and how to qualify.

  • Understanding the scope a prospective client has to go through to do business with you and why it’s important.

  • 6 phases of a client journey.

  • Properly defining value and where it comes from.

  • What phases you can and can’t skip to be effective.

  • How to retain your clients.

  • Core offers, low ticket offers and high ticket offers.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. More info and tickets HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 493: Biggest Mistakes When Pitching - Live Coaching28 Mar 202301:01:33

Biggest Mistakes When Pitching - Live Coaching

Hosted by: James Patrick

 

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

 

In today’s live coaching, we are going to be talking about the top mistakes individuals make when they are trying to get published or when they are pitching to magazines.

 

 

“Pitching is not a one-time thing, it’s an ongoing process.”

 

 

IN THIS EPISODE

  • The most egregious mistakes you may be making when pitching.

  • Why you need to send multiple pitches to the same outlets.

  • What your goal should be when pitching.

  • Simplifying the process of pitching and following up.

  • The importance of knowing the audience.

  • Pitches that would raise a red flag.

  • Making your idea easy to find.

  • Why pitching actually helps the editor, podcast host, etc.

  • 3 ways to differentiate yourself and create strong pitches.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 492: 5 Most Important Marketing Questions to Ask22 Mar 202300:08:56

5 Most Important Marketing Questions to Ask

Hosted by: James Patrick

 

Today, we’re talking about the 5 most important questions you should be asking in relation to your marketing and your sales. Ultimately, it’s not just the asking of these questions but also finding the answers to these questions.

 

 

“Where can you position yourself in front of your target audience?”

 

 

IN THIS EPISODE

  • 5 questions you need to ask and answer.

  • How to develop the right messaging.

  • Getting in front of your target audience.

  • Why you need to find your USP.

  • 3 ways to differentiate yourself in the marketplace.

  • The things you need to evaluate in your business.

  • Identifying the obstacles you are facing.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 491: 3 Things You Need to Know About Magazines Before Pitching21 Mar 202300:09:04

3 Things You Need to Know About Magazines Before Pitching

Hosted by: James Patrick

 

When it comes to trying to get published, there are three critically important things that you need to know about media outlets before you ever send off your first pitch. Today, let’s talk about these 3 things and why they’re important.

 

 

“Are these your prospective clients?”

 

 

IN THIS EPISODE

  • 3 things to know before pitching.

  • The reasons you need to know these things before pitching.

  • The first question you want to ask yourself.

  • Why you need to know the date and the details of the audience you're pitching to is.

  • What you need to download.

  • The importance of alignment when pitching.

  • Building a relationship with the decision maker.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 490: Should you Pay to Get Published? - Live Coaching20 Mar 202300:40:06

Should You Pay to Get Published? - Live Coaching

Hosted by: James Patrick

 

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

 

Today’s topic that we are diving into is should you be paying to get published?

 

 

“I don’t want you to believe that paying for media features is the only way to generate leads for your brand or for your business.”

 

 

IN THIS EPISODE

  • Earned media vs. paid media.

  • The ROI of paid media.

  • Why your goals matter when answering this question.

  • Emails you may receive for paid media and how to navigate them.

  • Questions you should ask yourself when deciding on media features.

  • Why James does not sell spots on his show or digital network but what he does offer instead.

  • The truth about paying for content and how to grow your business.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 489: Stand Out on Social Media with Regina Lawrence15 Mar 202300:56:45

Stand Out on Social Media with Regina Lawrence

Hosted by: James Patrick

 

What we want to dive into today is one of the things that not only mystifies but also frustrates so many of our listeners; all things social media.

 

My guest today is Regina Lawrence. She is the founder and owner of All Things Social Media, a marketing agency.

 

 

“Stop being the consumer.”

 

 

IN THIS EPISODE

  • The role social media plays in an entrepreneur’s life.

  • What social media was originally intended for.

  • How to reset and refocus your intentions.

  • What’s stopping you from being creative.

  • Getting to a place of creating the right content for your audience and how to find out what that content is.

  • Finding the right medium and communication style.

  • How to create designs that create consistency.

  • Tips on using Canva.

  • What not to do on live videos.

  • Engagement channels and new ways to connect with your audience.

  • The best call to actions and why you need to get over your fears.

  • What people really want to know.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

Connect with Regina

Instagram: @reginaalawrence

Website: www.reginalawrence.com

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 488: Am I Good Enough to Get Published?14 Mar 202300:06:57

Am I Good Enough to Get Published?

Hosted by: James Patrick

 

A question that comes up fairly often when it comes to getting published is, “Am I even good enough to get published?” or “Who am I to get published?”

 

Perhaps this is something that you have thought or considered. Let’s talk about why you are.

 

 

“The majority of earned media features are for individuals like you.”

 

 

IN THIS EPISODE

  • Two misconceptions about getting published.

  • Do you have to be a celebrity to get published?

  • The difference between those who are getting published and those who aren’t.

  • Why you need to pitch yourself.

  • Where you can go to get published this year.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

250 media features were booked at our last event!

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 487: Red Flags of Prospective Clients - Live Coaching10 Mar 202300:47:52

Red Flags of Prospective Clients - Live Coaching

Hosted by: James Patrick

 

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

 

Today’s topic that we are diving into is red flags that you need to watch out for and the warning signs you need to be aware of when it comes to proposing your services to prospective clients.

 

 

“These red flags are warning signs of what will become a

toxic professional relationship.”

 

 

IN THIS EPISODE

  • What happens when we are exposed to these red flags.

  • When red flags come up.

  • Red flags you may experience.

  • How to respond to these red flags.

  • When these red flags become a problem.

  • Should you pay for features?

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 594: Producing a Fashion Photoshoot02 Jul 202400:11:48

Producing a Fashion Photoshoot 

Hosted by: James Patrick



We have a pretty large fashion campaign we’re doing in the studio tomorrow. This got me thinking about discussing all of the essential steps required in the pre-production of having a successful fashion campaign. Let’s get into it. 



“Once we set the theme, that will help us dictate all the other decisions we have to make.”




IN THIS EPISODE

 

  • What pre-production looks like in order to ensure the campaign goes successfully 

  • The importance of developing the theme or overall art direction of the campaign. 

  • Is the location important?

  • How James selects his models. 

  • The different teams that need to be hired. 

  • What storyboarding looks like and why James does it. 

  • One of the earliest mistakes James made in his career. 

  • The balance of creating commonality along with variety. 




Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 486: Chef Robert Irvine on Overcoming the Impossible08 Mar 202300:38:26

Chef Robert Irvine on Overcoming the Impossible

Hosted by: James Patrick

 

 

My guest today is Chef Robert Irvine, you’ll recognize him from the hit TV show, Restaurant Impossible. He’s also the author of the brand new book, Overcoming Impossible.

 

 

“If one ingredient of that recipe is not in there, the magic doesn’t happen.”

 

 

IN THIS EPISODE

  • The inspiration behind Chef Robert’s decision to dive into business and self-improvement.

  • What Chef Robert’s new book is about and why.

  • The importance of failure.

  • How ego impacts people.

  • Listening to the people you’re working with and for.

  • Accountability and how to do it successfully within your teams.

  • What true leadership is.

  • The recipe for scaling your business.

  • Creating the right team around you.

  • Nonnegotiable habits as an entrepreneur.

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

Grab Chef Robert Irvine’s HERE

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 485: Three Reasons to Land Media Features07 Mar 202300:06:36

Three Reasons to Land Media Features

Hosted by: James Patrick

 

I say a lot that getting published or earned media is the fastest and most effective way to grow your business. But when we think about getting published, what are the specific reasons you want to land media features and how do these reasons support you and your business? Today, let’s talk about 3 reasons why you want to get published,

 

 

“It is impossible to grow a business unless people know you exist.”

 

 

IN THIS EPISODE

  • The 3 reasons to land media features.

  • How these reasons support your brand.

  • What earned media can do for your business.

  • Knowing which media outlets to target.

  • Why you need to know your goals before getting published.

 

 

Come learn everything you need to know about how to land and leverage top media features at Get Published Live 2023 in person in Phoenix, Arizona or virtually May 18-21, 2023. Get early bird passes HERE.

 

Just by attending, you will have the opportunity to audition for top media features. Every year, hundreds of media features are given away.

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 484: How to Launch Your Own Podcast - Live Coaching03 Mar 202301:04:39

How to Launch Your Own Podcast - Live Coaching

Hosted by: James Patrick

 

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

 

This week, we’re talking about how to launch your own podcast.

 

 

“Once consistency is gone, your audience is gone.”

 

 

IN THIS EPISODE

  • The gear and software you will need.

  • How to host your show and where to do that.

  • Naming your podcast.

  • Branding and marketing assets you will need.

  • Potential contractors you may want to hire.

  • Launching the show.

  • Mistakes people make when they launch and how to avoid them.

  • Achieving flow through experience.

 

 

Attend Get Published Live 2023 in person or virtually May 18-21, 2023. Get early bird passes HERE.

Learn how to land and leverage top features and land features by just attending!

 

 

NEW PODCAST ALERTS: The Beauty and the Greek

NEW BEST SELLER ALERT: Abs at 60

 

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 483: How to Write to Sell with Scott Keyser01 Mar 202300:50:48

How to Write to Sell with Scott Keyser

Hosted by: James Patrick

 

 

The topic we’re going to be diving into today is one that comes up a lot as I’m working with clients and at our events. It comes up whenever we are talking about the language and copy they are using on their websites and sales pages, along with the language they are using in their media pitches.

 

My guest is Scott Keyser, he is the writing guy himself.

 

 

“We need to use the school that we find easiest to help

us with the school we find hardest,”

 

 

IN THIS EPISODE

  • Scott’s story and how he fell in love with writing.

  • Why communicating via written word is harder than spoken communication.

  • What’s getting in the way of your communication.

  • Emoting versus evoking.

  • Misconceptions to address when writing copy.

  • What to focus on in order to engage your reader.

  • STORM and SCOTT.

  • 5 editing techniques for your copy editing.

  • The importance of making your copy sound like you.

  • 3 elements of great writing.

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

Connect with Scott

Website: writeforresults.com

LinkedIn: Scott Keyser

Twitter: @scottkeyser

Facebook: @ScottTheWritingGuy

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 482: The Coaching Industry Has Failed You28 Feb 202300:07:27

The Coaching Industry Has Failed You

Hosted by: James Patrick

 

Today, we’re going to talk about why you should not compare yourself to others and why you need to stop listening to coaches who brag about how much many they make.

 

 

“There is a lot beneath the surface that they are not sharing.”

 

 

IN THIS EPISODE

  • Hear James dissect a post made by an entrepreneur and why it’s terrible.

  • Advice that doesn’t make sense and is misleading.

  • What the post doesn’t show or say.

  • Why talking about the amount of money you make is pointless and what actually has an effect and helps others.

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 481: How to Go on a Podcast Tour - Live Coaching24 Feb 202300:41:44

How to Go on a Podcast Tour - Live Coaching

Hosted by: James Patrick

 

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

 

This week, we’re talking about how to go on a podcast tour.

 

 

“If you’re a guest on that show, you are being vouched for by that host and by that show to their entire audience.”

 

 

IN THIS EPISODE

  • Why podcast tours generate the greatest ROI.

  • What you need to do to go on a podcast tour.

  • Authority amplification and lead generation.

  • The nature of podcasting and what you should be doing when you’re a guest on a podcast.

  • How many interviews a week should you do?

  • What makes you stand out as a guest.

  • Where you can research shows and what to look for.

  • Dividing your time and pitching to different kinds of shows.

  • Creating the perfect pitch and following up.

  • Bringing the listeners into your ecosystem once you’re on the podcast.

  • 6 steps for you to take.

  • Why you need a lead magnet.

 

 

Grab the photoshoot guide or style guide for FREE: Text “PHOTOSHOOT” or “STYLE GUIDE” to 480-605-3254

 

One more day to apply for our new casting opportunity for 1 individual! You have to be available on March 13th in Arizona. Find the post and how to apply here @jpatrickphoto

 

A new casting opportunity for 2 people! The cover and interior picture of IconFit Volume 6. Find the post to apply here @iconfitmagazine 

 

Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/

Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline

 

 

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 480: Overcoming Burnout with Kim Walsh22 Feb 202300:44:36

Overcoming Burnout with Kim Walsh (E)

Hosted by: James Patrick

Today, we’re going to be diving into something that I consider to be of utmost importance for our journey as business owners and entrepreneurs; that is the misconception of what it takes to be “successful.” The misleading of the hustle culture and this idea of having to grind and push and go to the extreme if you want to see success.

My guest today is Kim Walsh. She’s the founder of Warrior Forward.

“Burnout doesn’t have to be a failure, and it doesn’t have to be a success.”

IN THIS EPISODE

  • Why Kim decided to focus on helping others with overcoming burnout and her own story of burnout.

  • Realizing balance is a lie and how to have a harmonious life instead.

  • The power of opening up the burnout conversation.

  • Looking at your life as seasons.

  • Common signs of burnout.

  • Going back to the basics.

  • Compounding tiny habits and remembering to celebrate your achievements.

  • Asking yourself the right questions.

  • How to stay consistent in your habits.

  • Figuring out what’s going to really fulfill you and choosing that path.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

Connect with Kim

Website: www.warriorforward.com

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 479: How to Get Verified on Instagram21 Feb 202300:11:56

How to Get Verified on Instagram

Hosted by: James Patrick

 

There’s a lot we do on Instagram to appear more credible, more professional, and that we have a bit more clout. This ranges from trying to mass a group of followers (whether or not that group of followers is legit) to trying to get that exclusive and elusive blue checkmark. We may have invested to try and get it or applied to try and get it.

 

But today, I’m going to tell you how you can actually get the blue checkmark. 



“What Meta is saying, and not saying, is If you don’t do this, your content is not going to be seen.”




IN THIS EPISODE

  • The new way to get verified and how much it costs. 

  • What Meta is claiming on why you would want the blue checkmark. 

  • The catch.

  • The fine print.

  • What you’re actually paying for. 

  • The question you need to ask yourself. 

  • Will enough people do this?

  • Why this is happening now. 

  • The importance of getting your followers off of social media.  



Text me & I can help you build a funnel to bring your social media audience into your ecosystem: 480-605-3254 




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 478: How to Prep for a Photoshoot - Live Coaching17 Feb 202300:50:57

How to Prep for a Photoshoot - Live Coaching 

Hosted by: James Patrick

 

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

 

This week, we’re talking about how to prep for a photoshoot.



“Choose photographers based on their skill sets.”




IN THIS EPISODE

  • Why you need goals for your photoshoot.

  • Different genres of photos and how to use them.

  • The most important photo to have in your portfolio.

  • 3 types of images that are critically important for health and wellness.

  • How to choose the right photographer.

  • Reviewing the terms of the photoshoot beforehand.

  • Asking the right questions in advance.

  • The power of having a specific niche as a photographer.



Grab the photoshoot guide or style guide for FREE: Text “PHOTO” or “STYLE GUIDE” to 480-605-3254



A new casting opportunity for 2 people! The cover and interior picture of IconFit Volume 6. Find the post to apply here @iconfitmagazine 

 

Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/

Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline



Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz 

 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 477: Why Entrepreneurs Struggle with Their Health with Joel Evan15 Feb 202300:40:28

Why Entrepreneurs Struggle with Their Health with Joel Evan

Hosted by: James Patrick

 

A recurring theme that comes up on this show and one that I feel is important to bring back to the conversation is how we as professionals can run into certain dangers when we are not prioritizing our health and wellness.

 

My guest today is Joel Evan. He’s a holistic health coach and the host of The Hacked Life podcast.

 

 

“It’s all one thing; mind, body, soul.”

 

 

IN THIS EPISODE

  • Why professionals are struggling with prioritizing their health.

  • Stop striving and start arriving.

  • The power of stacking consistent habits over time.

  • Do you have enough time?

  • Initial steps you can take to start today.

  • Unpacking your limiting beliefs.

  • Why you should celebrate your wins.

  • Doing the mindset work daily and the importance of a supportive tribe.

  • Receiving the energy you create.

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Connect with Joel

Website: www.joelevancoaching.com

Email: info@joelevancoaching.com

Instagram: @joelevancoaching

Podcast: The Hacked Life Podcast

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 593: Creating Community Over Competition with Corey Spiegel28 Jun 202400:36:06

Today, we’re talking about the power of human connection. It is so easy to get lost in this endless sea of competition and comparison. It’s so simple to put yourself on an island and to contrast yourself against the rest of your industry and community. In this episode, we’re talking about working through that and forming connections. 

My guest today is Corey Spiegel, she’s the founder of The Light House. 

“People are very accepting when you peel back that layer and get real.” 

IN THIS EPISODE

  • Corey’s inspiration behind her business and what she does. 

  • What human connection is and why it’s important. 

  • Why there may be resistance to human connection in today’s world. 

  • How to get people to engage and connect and why being silent isn’t an option. 

  • The cons of social media. 

Connect with Corey

Website: www.findyourlighthouse.com

Instagram:  @findyour_lighthouse

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 476: Stop Creating Content14 Feb 202300:11:11

Stop Creating Content

Hosted by: James Patrick

 

I was just having a coaching consultation with someone and it got me thinking about how much time and energy we pour into content creation and distribution that is a complete waste. Let’s talk about why you should stop creating so much content.

 

“We have become completely consumed with content creation.”

 

 

IN THIS EPISODE

  • A sad announcement about James’s recent obsession.

  • The reason we’ve become consumed with content creation.

  • What happened to everyone along the way.

  • Multi-purposing content and being more efficient.

  • The role of content in your marketing plan.

  • Why you need to focus on building your audience.

  • 2 things to start doing right now.

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions and topics to discuss on these weekly lives @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

BTI # 475: Social Media Strategies for 2023 - Live Coaching10 Feb 202300:56:10

Social Media Strategies for 2023 - Live Coaching

Hosted by: James Patrick

 

We’re back with another live weekly coaching call. Every week, James will be picking a topic sent in by the listeners to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

 

This week, we’re talking about social media strategies for 2023.

 

“We have to treat social media differently than we did before.”

 

 

IN THIS EPISODE

  • Why consumers tune out things they may even be interested in on social media.

  • Why entrepreneurs are hesitant to put content out.

  • 3 reasons people get on social media.

  • Does viral content make you money?

  • Mastering your digital handshake.

  • Facilitating deeper connections.

  • Creating a more effective sales offer.

  • What we need to understand about our consumers.

  • The one word to take away from this chat.

  • Should you still write blogs?

  • It’s never going to be as rough as you think it’s going to be.

  • How to create an attention keeping video.

 

 

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz

Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/

Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions and topics to discuss on these weekly lives @: 480-605-3254

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

BTI #474: Launching Your Own Show with Lexy Romano09 Feb 202300:35:50

My guest today is Lexi Romano. She is the host and founder of the Phx Finds Show.

 

 

“If I hadn’t started, I wouldn’t have known what I needed to do to get to the next level.”

 

 

IN THIS EPISODE

  • Lexy’s background and what got her into doing what she does now.

  • Why videos are so powerful.

  • All the things that go into making a video.

  • Creating a place to have a deeper connection with your audience.

  • How to keep viewers.

  • Developing the confidence to release content.

  • The key to keeping the momentum going.

  • The gift of hindsight and celebrating where you are.

  • Learning along the way.

  • Getting your video to stand out & gain traffic and momentum.

  • Balancing quality & quantity.

 

 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

 

 

Connect with Lexy

Website: www.phxfinds.org

Show Instagram: @phxfindsshow

YouTube: Phx Finds Show 

 

 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Check out this episode!

BTI # 473: Don’t Be an A-Hole07 Feb 202300:15:31

Don’t Be an A-Hole

Hosted by: James Patrick

 

I’ve developed this new obsession. It’s not a healthy obsession, as most aren’t once they reach a certain limit. This one has absolutely surpassed that limit. I’ve been seeing the same ad every day on Facebook.

 

But, this podcast is not about the ad itself, but it is about the comments on this ad and the response from one of the employees at this company.



“We’re not feeding the trolls.”




IN THIS EPISODE

  • What may happen when you run Facebook ads.
  • What you should do with trolls commenting.
  • The ad that James has been seeing and the comments being made.
  • The problem with the employee’s responses.
  • How your public responses can affect your business.
  • Different ways to respond to trolling comments that would put your business in a positive light.




Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 472: How to Land a Magazine Cover - Live Coaching03 Feb 202300:49:43

How to Land a Magazine Cover - Live Coaching

Hosted by: James Patrick

 

Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.

 

This week, we’re talking about how to land a magazine cover. 



“The goal of the cover is to sell the magazine.”




IN THIS EPISODE

    • How a magazine cover can generate leads for your business.
    • Do you have to be a celebrity to land a magazine cover?
    • The importance of being proactive in your marketing.
    • Why the story behind the image matters.
    • The size of your audience does not equal sales.
    • Should you pay to be on a magazine cover?
    • How covers are chosen.
    • Effective pitches.
    • What not to do when pitching magazines.
    • All about online features.
  • A new casting opportunity for 2 people! The cover and interior picture of IconFit Volume 6. Find the post to apply here @iconfitmagazine 




Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz 

Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/

Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline



Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 471: Evolution of the Fitness Industry with Nadine Dumas01 Feb 202300:46:00

Evolution of the Fitness Industry with Nadine Dumas 

Hosted by: James Patrick

 

My guest today is health and wellness coach, Nadine Dumas. 



“It really comes down to your morals and what you believe in.”




IN THIS EPISODE

  • Nadine and James’s history and how things have changed.
  • The power of an unedited photo.
  • Preparing for a photoshoot and the importance of having intentions beforehand.
  • What’s happening with magazine publications?
  • How to get on covers.
  • Native advertising.
  • Do you need Instagram to build your business?
  • If it’s right for you to scale your business.





Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Connect with Nadine

Website: www.nadinedumas.com

Instagram: @nadinedumas




Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 470: When to Celebrate31 Jan 202300:07:28

When to Celebrate

Hosted by: James Patrick

For people like me, and perhaps for people like you, showing off is hard to do. Why? Because it seems that all we ever see when we fire up social media, is an endless stream of accomplishments. A barrage of celebratory news, an assault of requests for congratulations. It can’t all be real, can it? People’s lives cannot be this “#blessed.”

 

I’ve often said that social media represents the greatest hits of each other’s lives. The thing about the greatest hits is that they don’t include the b-tracks that never made it to the airways.

 

 We’re so often turned off or pissed off at this tidal wave of other celebrations, which we know are not entirely true, that we never stop to celebrate our own legitimate accomplishments. 



“When we don’t celebrate our victories, we rob ourselves of the momentum to achieve our next accomplishment,”




IN THIS EPISODE

  • The truth behind social media.
  • Why we end up not celebrating ourselves.
  • Things you should be celebrating and why.
  • Taking time TODAY to share something you’ve accomplished in the Facebook group below.

 

Join James’s private Facebook Group: Fit Business Guide





Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 469: Live Coaching27 Jan 202300:43:36

Live Coaching

Hosted by: James Patrick

 

Welcome to another live weekly coaching call.This call is hosted through the Facebook group Fit Business Guide and on the YouTube channel where he answers all your business and marketing questions.



“No one has a background in marketing until they start marketing.”




IN THIS EPISODE

  • Publication trends.
  • Final call for entry at Ricochet Magazine: Enter Your Submission Here
  • Call for entry at IconFit Magazine: Enter Your Submission Here
  • How to follow up when pitching media outlets.
  • What a good follow up does.
  • Do you need to have experience in marketing?
  • How to use collateral to pitch to media.
  • Social media strategy for 2023.
  • Creating binge-able content.
  • Jumping on a live the right way and what your goal should be.




Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz 

Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/

Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline



Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 468: Is Entrepreneurship Aging You with Laura Soulios25 Jan 202300:41:24

Is Entrepreneurship Aging You with Laura Soulios

Hosted by: James Patrick

 

My guest today is Laura Soulinos. She’s the co-founder of Body Tune by Laura. 



“It doesn’t need to be complicated.”




IN THIS EPISODE

  • Laura’s background and her expansion in business with her husband.
  • What creates long term results.
  • The power of baby steps.
  • Why YOU need to prioritize your health.
  • How to become more efficient and effective in your business.
  • How to maintain healthy habits and reverse the signs of aging.
  • Why all or nothing won’t work.
  • Should you be sleeping more? And ways to prepare your body for sleep.
  • Success = health
  • Laura’s passion and how she helps clients.





Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Connect with Laura

Weekly Texts: Text AGELESS to 416-628-9879

Instagram: @laura_soulios

Website: https://bodytunedby.ca




Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 467: Dirty Words to Never Say Again24 Jan 202300:13:38

Dirty Words to Never Say Again

Hosted by: James Patrick

 

There are some things about being a parent that I probably saw coming for me. For example, I saw that I would have some sleepless nights that would make me walk around in a daze on most days. I saw having to change a lot of diapers. 

 

The thing that I didn’t really anticipate was the words that I use. I didn’t think I had a bad vocabulary until my son started to emulate the words I was saying. Granted, he’s not saying it very clearly but he’s getting close. Thus, my expletives must be deleted.

 

So, I’ve had to clean up my language. But in this episode I’m not just talking about curse words. In this episode, I want to talk about the words that we should not be using in our own industry.



“We use it because, if we’re being honest, we are too lazy to peel apart the layers and actually define what it is we’re delivering to our clients.”




IN THIS EPISODE

  • A list of words we should stop saying in our industry.
  • The effects that may come with using these specific words.
  • The importance of saying clearly what you’re providing to your client.
  • Words that people have said they are tired of seeing and why.
  • Getting hyper specific and solving problems.




Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz 

Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/

Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline



Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 592: Photographers Who Suck26 Jun 202400:06:52

Photographers Who Suck

Hosted by: James Patrick



Some photographers just suck, so in this episode, let’s give them a name. 



“The common denominator is them.” 




IN THIS EPISODE

 

  • A list of photographers who really suck and why. 

  • What these photographers are doing in their free time. 

  • Advice for the photographers who made this list. 





Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 466: Live Coaching20 Jan 202300:39:14

Live Coaching

Hosted by: James Patrick

Welcome to James’s third live weekly coaching call.This call is hosted through the Facebook group Fit Business Guide and on the YouTube channel where he answers all your business and marketing questions.



“Don’t say this is an idea you want to move forward with if you’re not willing to ask the questions on how to move that goal forward.”




IN THIS EPISODE

  • Taking action on your ideas by using the resources that are available to all of us.
  • Why you need to move forward even if it’s not perfect.
  • Book promoting and adding value by giving away freebies.
  • Social promotion.
  • Advertising and doing it efficiently.
  • A list of words we need to stop saying.




Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz 

Grab a copy of The Legacy Planner here: http://jamespatrick.com/legacy/

Grab a copy of Fit Business Online here: https://www.fitbusinessonline.com/bundles/fitbusinessonline



Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 465: Telling Your Story with Theresa Houghton18 Jan 202300:46:06

Telling Your Story with Theresa Houghton

Hosted by: James Patrick

 

My guest today is Theresa Houghton. She’s the Chief Nerd at Modern Health Nerd.

 

“Don’t feed the troll.”




IN THIS EPISODE

  • More about Theresa’s title.
  • Standing out by leveraging what makes you, you.
  • How to really provide value.
  • Choosing what to share online.
  • Creating content that is audience driven.
  • Finding the right medium you should use.
  • The path to authenticity.
  • The beauty of trial and error.





Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

 

Connect with Theresa

Website: www.modernhealthnerd.com

Substack: www.continuedjourney.substack.com

Online collective: Foster.co




Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

BTI # 464: Why You Don’t Need Confidence17 Jan 202300:11:31

Why You Don’t Need Confidence

Hosted by: James Patrick

 

Do you ever get nervous at the start of the year? I get nervous about 2 weeks into the start of the year, so right about now. The reason I get nervous this time every year is because here is the point of the calendar year that I’ve set my goals, my plans, my strategy for the upcoming months. So, now I have to worry about how I’m actually going to do the things I said I was going to do.

 

“What if it all comes crashing down?”




IN THIS EPISODE

  • All the things I have set aggressive goals for by this time of year.
  • Why James would have fear with all the experience he has.
  • The misconception we need to shed light on.
  • What goes through James mind and probably yours too.
  • The difference between entrepreneurs and those who aren’t.
  • What confidence truly is.
  • The truth about failing.
  • Courage vs. confidence.





Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 



Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

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