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👉 www.caleblesa.com/playbook-v1
If you would like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl
Most sales reps sell the way they want to sell, not the way buyers actually make decisions.
This episode flips that.
Today we break down a simple but powerful idea: sell the way your customers buy.
Not the way gurus tell you to sell. Not the way high ticket bros push. The way real human beings make decisions.
And the moment you understand this, your close rate goes up, objections come down, and your calls feel a lot easier.
Here is what we cover inside the episode:
The problem with one size fits all sales processes:
Most sales scripts assume that everyone buys the same way.
They do not.
So when a prospect does not fit the process, reps label them as:
Not committed
Low intent
Lacking belief
Needing identity work
When in reality, the rep is forcing a buying style that does not match the person in front of them.
Why guru selling only works for gurus:
A lot of the modern “authority based” selling you see online only works because:
The guru has a massive personal brand
The buyer already trusts them
The buyer already feels influenced by their authority
This is human behavior 101.
People shrink themselves in the presence of authority.
But if you do not have that level of authority, modeling their approach will make you feel like something is wrong with you.
There is nothing wrong with you.You are just copying a sales style that was never designed for normal humans.