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Explore every episode of the podcast Beyond The Clinic

Dive into the complete episode list for Beyond The Clinic. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
025 Do you need an online business manager? An interview with Nevine El Sherbini14 Oct 202400:34:47

Hi, I’m Sarah Almond Bushell, and welcome to Beyond the Clinic! Today, I’m joined by Nevine El Sherbini, an online business manager (OBM) and dietitian. We’re exploring how OBMs can help dietitians and nutrition professionals streamline their businesses and when it’s time to hire one.

Episode Summary

In this episode, Nevine El Sherbini shares her journey from dietitian to OBM. Nevine explains the role of an OBM, how they differ from VAs or business coaches, and why a business might need one. She also discusses her career pivot and solo travels that led to her current path. This episode provides actionable advice for dietitians looking to manage their businesses more efficiently.

Key Takeaways

  1. Role of an OBM: They handle systems, processes, teams, and projects, freeing up time for business owners.
  2. When to Hire an OBM: If you're overwhelmed or struggling to execute ideas, an OBM can help.
  3. OBM vs VA: VAs focus on tasks, while OBMs take a strategic approach to manage projects and teams.
  4. Nevine’s Journey: From VA to OBM, helping dietitians with efficient systems and business growth.
  5. Business Strategy Execution: OBMs help implement strategies, while business coaches work with business owners to create and develop them.

Thank you so much for tuning into this episode of Beyond the Clinic! If you found value in today’s discussion and think an online business manager might be the support your business needs, be sure to check out Nevine’s website at www.thriveonlineservices.com or connect with her on LinkedIn https://www.linkedin.com/in/nevine-el-sherbiniobm. 

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


024 Boost your earnings during the Black Friday weekend07 Oct 202400:28:34

As healthcare professionals, we too can benefit from the biggest sales event of the year 'Black Friday and Cyber Monday' running from 29th November to 2nd December 2024.

In this episode I'm sharing 6 ideas for offers that work really well for us as well as how to plan ahead and optimise your marketing so you can take advantage of this really great revenue boosting period.

Key Takeaways

  • Start Early: Begin planning your Black Friday offers and marketing efforts now for maximum impact.
  • Choose High-Value Offers: Know which of your services you can discount, and which you definitely shouldn't.
  • Have nothing to sell?: Learn how to still make money even if you don't have your own goods and services.
  • Craft exciting promotions: Create a buzz ahead of the event and during so that people can't wait to buy. 

Thanks for tuning in! I hope this episode inspires your Black Friday planning. 

Join our Beyond the Clinic Business Facebook group to continue the conversation. If you enjoyed the episode, leave a review and share it with others. 

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


015 Making Money From Memberships: An interview with Brittyn Coleman The Autism Dietitian29 Jul 202400:31:29

Hello and welcome back to Beyond the Clinic! I'm your host, Sarah Almond Bushell, and I am really excited to chat with you today. Our guest is Brittyn Coleman, a fellow dietitian from the US, known as the Autism Dietitian. Brittyn and I share a passion for paediatric nutrition, especially in the realm of picky eating. Brittyn's journey is incredibly inspiring as she has pivoted through various business models before finding her niche in running a membership site. By the end of this episode, you will be absolutely inspired to consider new directions for your own practice. Let's dive in!

Episode Summary

In this episode, Brittyn Coleman shares her journey from starting in clinical practice to developing a successful membership site focused on nutrition for children with autism. She discusses the burnout she faced in different business models and how she ultimately created a sustainable and fulfilling career. Brittyn's story highlights the importance of listening to your audience and adapting your business to meet their needs.

Key Takeaways

  1. Finding Your Niche: Brittyn explains how she transitioned from general paediatric nutrition to specialising in picky eating and nutrition for children with autism, driven by personal experience with her autistic brother.
  2. Overcoming Burnout: She candidly shares her experiences with burnout from taking insurance, moving to a private pay model, and the intense demands of one-on-one client sessions.
  3. Building a Membership Site: Brittyn describes the evolution of her business into a membership site that now supports over 600 families, providing a community, live Q&As, and expert workshops.
  4. Importance of Community: The shift from a content-heavy library to a community-focused model significantly improved member retention and satisfaction.
  5. Flexibility and Family Life: Brittyn highlights how her business model now allows her mo

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


014 Earning as an influencer: An interview with Nic Ludlam-Raine on working with brands22 Jul 202400:32:55

Hello and welcome back to Beyond the Clinic! I'm your host, Sarah Almond Bushell, and today we have a truly inspiring guest. Joining me is Nichola Ludlam-Raine, a dietitian who has successfully transitioned into the world of brand partnerships and social media influencing. In this episode, Nick will share her journey, provide insights on working with brands, and discuss how to overcome the fear of putting yourself out there.

Episode Summary

In this episode, we dive deep into the world of freelancing and brand collaborations with Nichola Ludlam-Raine. Nick shares her experiences, from starting her career as a dietitian to becoming a prominent influencer. She discusses the challenges and triumphs she faced along the way, including dealing with criticism and building resilience. Nick also provides valuable advice for dietitians and other professionals looking to work with brands and enhance their online presence.

Key Takeaways

  1. Journey to Freelance Success: Nic recounts her journey from qualifying as a dietitian to working full-time in the NHS and eventually moving into freelance work. She emphasises the importance of perseverance and following your passion.
  2. Building Resilience: Nic shares personal stories of facing resistance and criticism, highlighting how these experiences made her stronger and more determined. Her advice is to learn from negative feedback and use it to improve.
  3. Working with Brands: Nic provides practical tips for dietitians looking to collaborate with brands. She stresses the importance of creating engaging content, understanding your worth, and negotiating fair compensation for your expertise.
  4. Navigating Social Media: The importance of a well-curated social media presence is discussed, with Nic advising on how to attract and engage followers. She also talks about the benefits of having a niche and being consistent with your content.

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


013 Becoming a published author, how Kirsten Jackson added a new income stream to her IBS dietitian business15 Jul 202400:23:17

If you have ever fancied writing a book, you are going to love this episode! Today, we have a truly special guest who's not only a leader in the world of dietetics but has also built a thriving business that reaches far beyond one-on-one consultations. Kirsten Jackson, also known as the IBS Dietitian, shares her journey as an online entrepreneur with a focus on her new book, "Take Control of Your IBS," published by Bloomsbury Publishing. 

Episode Summary

In this episode Kirsten shares her remarkable journey from starting her career to becoming an influential figure in the dietetics world. She provides insights into her alternative income streams, the process of writing and marketing her book, and the day-to-day operations of her successful business.

Key Takeaways

  1. Kirsten's Journey: Kirsten's path from a newly qualified dietitian to a renowned expert in IBS, highlighting the importance of niching down and embracing online opportunities, especially during COVID-19.
  2. Book Writing Process: An inside look at Kirsten's experience with writing "Take Control of Your IBS," including initial challenges, the support from Bloomsbury Publishing, and the adjustments made to create a comprehensive and engaging book for readers.
  3. Business Growth: The evolution of Kirsten's business, from offering one-on-one consultations to developing group programs, eBooks, and online courses, along with SEO-driven advertising income.
  4. Marketing Strategies: Effective marketing techniques used for promoting her book and business, including the importance of building relationships with influencers and leveraging social media.
  5. Future Plans: Kirsten's vision for the future, which includes expanding her group programs, potentially venturing into the supplement or tech industry, and maintaining a balance between clinical practice and business growth.
  6. Practical Advice: Tips for aspiring authors and business owners, such as the value of detailed analytics, the importance of discipline and goal-setting, and the benefits of seeking mentorship or coaching.

Connect with Kirsten Jackson:

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


012 How to Increase Your Confidence in Business08 Jul 202400:16:34

Today, we're tackling a really important topic: mindset - and more specifically overcoming fear and building confidence so you can achieve the success you want in business. 

Episode Summary

As health professionals, fear of judgment from colleagues, fear of change, self-doubt, limiting beliefs and a crushing lack of confidence can hold us back and hinder our success, so in this episode, I show you how to address and overcome fears. 

Key Takeaways:

  1. Acknowledge Your Fears: Recognising and understanding your fears is the first step to overcoming them.
  2. Overcome Fear of Judgment: Understand that fear of judgment often reflects personal insecurities and take action despite this fear.
  3. Tackle Fear of Change: Combat perfectionism and procrastination by prioritising difficult tasks and accepting that "done" is better than "perfect."
  4. Identify Limiting Beliefs: Recognise subconscious limiting beliefs and reframe them with positive, present-tense statements.
  5. Build Confidence through Action: Taking action, even imperfectly, helps build momentum and confidence, proving to yourself that you are capable.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


011 How to Hit Your 6-Figure Year01 Jul 202400:18:31

Hello and welcome back to *Beyond the Clinic* with me, Sarah Almond Bushell. Today, we're hitting a significant milestone as we explore the journey to achieving a six-figure income. So grab a cuppa, get comfy, and let's dive into the nuts and bolts of reaching that £100,000 mark.

Episode Summary
In this episode, I break down the path to earning £100,000, starting with the maths behind your sales goals and moving on to the essential strategies for success. I share my personal experience of doubling my NHS salary and transitioning to a thriving business. You'll learn about the importance of scalability, visibility, commitment, and a growth mindset.

Key Takeaways:

  1. Breaking Down the Maths: Understanding your sales targets in tangible terms makes the £100,000 goal more achievable. Whether you're selling high-ticket items or low-cost products, breaking down the numbers helps set clear, manageable targets.
  2. Importance of Scalability: One-to-one consultations have a capacity limit. To hit higher income targets, consider adding courses and digital products to your offerings.
  3. Visibility is Key: Getting your business seen and known is crucial. Focus on becoming highly visible on one platform before expanding to others.
  4. Full Commitment: Achieving a six-figure income requires full dedication. Part-time efforts won't suffice; go all in and treat your business seriously.
  5. Mindset Matters: A growth mindset is vital. Embrace challenges, invest in growth, and stay resilient in the face of setbacks.

Detailed Insights:

  • Sales Breakdown: How to calculate the number of sales needed for different price points, making your income goals feel more tangible and less daunting.
  • Scalability Strategies: Tips on adding scalable products to your business model, such as courses and digital products, to maximise your income potential.
  • Developing a Sales System: Steps to create a system for generating consistent sales, including lead generation and conversion strategies.
  • Commitment to Business: The importance of treating your business as a business entity and stepping into the CEO role.
  • Mindset Shift: Embracing a growth mindset, viewing setbacks as opportunities, and building confidence through consistent, small steps outside your comfort zone.
  • Visi

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


010 The Roadmap to Growing a Successful Healthcare Business24 Jun 202400:18:30

n today’s episode, we’re diving into the fundamental steps you need to take as a health business owner in order to grow a successful business. 

This is important whether you're just starting out or whether you're looking to accelerate your current growth to make sure the key foundational steps are established well enough to successfully scale. 

I’ve also created a PDF called The Master Plan detailing the 22 key steps - and in the right order - that you can use for guidance after this episode. So, wherever you are in your business journey, this episode is a must-listen. 

Episode Summary

In this episode, we explore the roadmap for growing a successful healthcare business. Starting with defining your vision and setting the foundation, we move through building your brand, tightening up your niche, conducting market research, designing your offer, and developing your marketing and sales strategies. This comprehensive guide is designed to help you take short cuts, avoid common mistakes, and achieve sustainable business growth.

Key Takeaways

  1. Define Your Vision and Foundation: Understand why you're in business, who you want to help, and what your ultimate business goals are. Revisit these regularly to stay on track.
  2. Build Your Brand and Hone Your Niche: Create a strong brand identity and tighten your niche to attract the right clients.
  3. Market Research and Competitor Analysis: Conduct thorough market research to understand your ideal client's needs and analyse your competitors to find unique opportunities.
  4. Design Your Offer and Marketing Strategy: Develop a compelling offer that addresses your clients' needs and create a strategic marketing plan to promote it.
  5. Sales Strategy and Forward Plan: Plan how to present your offer and map out your sales strategy for the next 6-12 months to ensure consistent growth.  

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


009 How Much Should I Give Away for Free and How Much Should I Save for My Paid Clients?17 Jun 202400:18:13

Today, we're diving into one of the most frequently asked questions I receive as a health business coach: "How much should you give away for free, and how much should you save for your paid clients?" 

We're going to unpack this topic using the concept of generosity marketing and the 'stages of awareness' so that you are crystal clear on how to balance free vs paid content.

Episode Summary

Generosity marketing, is all about giving away valuable advice to build trust and authority. But you need to know what free content to give depending upon your potential clients stages of awareness. 

Key Takeaways

  1. Generosity Marketing: Sharing valuable content for free can build trust and authority, fostering a sense of reciprocity among potential clients.
  2. Stages of Awareness: Understanding the five stages (unaware, problem-aware, solution-aware, product-aware, and most aware) helps tailor your content to meet clients where they are.
  3. Strategic Content Sharing: How you share your free content needs to be strategic to guide potential clients from browser to buyer. If you're not strategic with this they wont become clients.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


008 How to Make Money from Affiliate Marketing Without Compromising Integrity10 Jun 202400:17:57

Is making money from recommending other peoples goods or services ethical? This is affiliate marketing—a topic often seen as a double-edged sword for healthcare professionals. Some even question whether it's legal!

If you know me you'll know that I love alternative ways to earn money whilst helping people and so in this episode i'll show you how can you incorporate affiliate marketing into your practice without compromising your integrity? 

Key Takeaways

  1. Understanding Affiliate Marketing: Learn what affiliate marketing is and how it can be a legitimate business model for healthcare professionals.
  2. Benefits for All: Discover the mutual benefits for clients, businesses, and yourself when done correctly.
  3. Maintaining Integrity: Emphasise the importance of sincerity and integrity when recommending products to ensure you’re genuinely helping your clients.
  4. Legal Compliance: Familiarise yourself with the legalities, including the necessity of disclosure and the regulations set by the Advertising Standards Authority (ASA) and other relevant bodies.
  5. Starting Out: Practical steps to begin affiliate marketing, from identifying potential affiliate programmes to integrating affiliate links into your content.
  6. Ethical Considerations: How to avoid conflicts of interest and ensure your recommendations are based on sound knowledge and experience.
  7. Professional Standards: The importance of adhering to your professional body’s standards and guidelines to remain compliant and trustworthy.

Links referred to in this episode:

The advertising standards authority (ASA) ad codes – written by the committee of advertising practice (CAP) https://www.asa.org.uk/codes-and-rulings/advertising-codes.html

Nutrition And Health Claims: Guidance To Compliance With Regulation (EC) 1924/2006 https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foods

Join the Conversation

Got questions about affiliate marketing or topics you’

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


007 How to Attract More Clients03 Jun 202400:19:59

Attracting clients directly to you instead of relying on referrals from others, begins and ends with your email list. 

In this episode, I will reveal the power of your email list and why it needs be your top priority in your business. I share my personal journey from struggling with social media alone to discovering the benefits email marketing could bring. I'll share with you the common mistakes health business owners make so that you can avoid them plus, I'll give you actionable steps so you can start attracting more clients today.

Key Takeaways:

  1. The Power of Email Marketing: Discover why an email list is more reliable than social media or SEO, offering a consistent and predictable revenue stream.
  2. Creating a Valuable Lead Magnet: Learn how to attract the right people to your list by creating a high-value freebie that solves a problem for your ideal client.
  3. Avoiding Common Mistakes: Understand the importance of aligning your lead magnet with your offer and ensuring it is genuinely valuable to avoid common pitfalls.
  4. Regular Content Creation: Find out why creating weekly content (blogs, videos, or podcasts) is essential for attracting new subscribers and nurturing your existing list.
  5. Emailing Consistently: Learn why you should email your list frequently to build relationships and increase trust, leading to higher conversion rates.

Action Steps:

  1. Brainstorm Lead Magnet Ideas: Make a list of potential freebies that your ideal customer would find super helpful. If you already have a freebie, review it critically to ensure it is truly valuable.
  2. Commit to Weekly Content: Start creating regular, valuable content that addresses your audience's needs and integrates your lead magnet seamlessly.
  3. Increase Email Frequency: If you're only emailing your list once a month, increase this to at least once a week to build a stronger connection with your audience.

Listen in so you start building your email list effectively now.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


006 Why You Need to Add Digital Income Streams to Your Health Business27 May 202400:19:02

Hello, everyone! I'm Sarah Almond Bushell, and I'm thrilled to welcome you to another episode of "Beyond the Clinic". Today, we're diving into a topic that's essential for the future of health businesses: the digitalisation of health services. Whether you're a dietitian like me, a medical doctor, a psychologist, a nurse, or in any health profession, this episode will provide valuable insights into why and how you should add digital income streams to your practice.

Episode Summary:
In this episode, I discuss the shift towards digital health services and the immense benefits they bring to both practitioners and patients. From online courses and subscription memberships to eBooks and affiliate marketing, I explore various digital income streams that can help you work smarter, not harder. I'll share my own journey of taking The Children's Nutritionist online and offer practical advice on how you can leverage these digital opportunities to create a more stable, scalable, and impactful business.

Key Takeaways:

  1. Digital Health Revolution: The pandemic accelerated a shift towards digital health services, making healthcare more accessible and inclusive.
  2. Online Courses: Packaging your expertise into online courses can help you reach a wider audience and generate income with minimal ongoing effort.
  3. Subscription Memberships: Offering exclusive content and community support through membership sites provides a steady, recurring income.
  4. EBooks and Digital Guides: These products offer an evergreen source of income and help clients achieve their goals with your expert guidance.
  5. Affiliate Marketing: Recommending trusted products and services can enhance your clients' experience while providing an additional income stream.
  6. Efficiency and Scalability: Digital income streams allow you to maximise your time and reach more people without increasing your workload.
  7. Cost-Effectiveness: Digital products have lower overhead costs compared to traditional health services, leading to higher profit margins.
  8. Diversification: Multiple income streams protect your business from fluctuations and changes in consumer behaviour.
  9. Embracing Technology: Modern tech solutions are user-friendly, making it easier than ever to incorporate digital offerings into your business.

As we wrap up this

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


023 Stop winging it! And do this instead 30 Sep 202400:21:48

Welcome Back to Beyond the Clinic!
Hi, I’m Sarah Almond Bushell, and welcome to episode 23 of Beyond the Clinic. Today, we’re tackling something that many of us might be guilty of—“winging it” when it comes to business strategy. This episode is titled Stop Winging It and Do This Instead because, let’s face it, running a successful business requires more than just waiting for clients to knock on your door. We’ll be diving into why a planned, strategic approach to sales and marketing is key for growing your business. Stick around for my top three tips on how you can plan ahead and stop leaving your success to chance!

Episode Summary
In this episode, I share the importance of planning in your business, whether it’s for campaigns, sales activities, or promotions. Based on a poll I ran in my Facebook group, I discovered that most professionals, like myself in the early days, tend to “wing it” without a solid business strategy. But if you want more clients and more revenue, you’ve got to do more than just rely on directories or sit back and wait for business to come to you.

We look at why you should identify key times in the year to focus on promotional campaigns, how to structure your sales activities, and what kind of content you should be producing to align with those key moments. I also share my personal experience of attending a business content planning event and the big lessons I learned from industry expert Janet Murray. Let’s get strategic!

Key Takeaways:

  • Planning is Key: Success comes from being proactive. Don’t wait for clients to come to you—plan ahead and map out your sales activities.
  • Identify Key Promotional Times: Focus your campaigns around times when your audience is most likely to need your service. Awareness days and holidays like Black Friday can be great opportunities for promotions.
  • Diverse Sales Strategies: Don’t just sell the same thing in the same way year-round. You need different ways to sell the same service or product, and a clear strategy for promoting them.
  • Engage and Convert Your Audience: Your content should guide your audience towards becoming clients by addressing their objections, giving them quick wins, and providing proof of your value.
  • Set Deadlines for Decisions: Encourage your audience to act by giving them a deadline. Without it, they may never make a dec

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

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005 The Customer Journey - Why You Need to Understand Sales Psychology24 May 202400:17:02

Hello and welcome! Have you ever pondered the intricate workings of a customer's mind when they decide to purchase from you—or perhaps why they don't?

I'm Sarah Almond Bushell, your host, and in today's episode of "Beyond the Clinic," we're delving into the fascinating realm of customer psychology. Join me as we uncover the secrets that drive consumer behaviour and shape business success.

Summary and Key Takeaways:

In this episode, we embark on a journey through the psychological steps of the customer journey: 

  1. Attract: It's all about visibility—capturing the attention of potential customers who may not even realise they have a problem yet. Strategies include delivering guest sessions, providing valuable content, and engaging with new audiences.
  2. Educate: Once awareness is sparked, it's time to educate. Share compelling content that showcases your expertise and builds credibility through storytelling, evidence, and testimonials.
  3. Engage: As trust begins to blossom, engage with your audience on a deeper level. Encourage interaction, collect contact information, and nurture relationships through personalised communication.
  4. Nurture: Cultivate trust and familiarity through consistent engagement. Provide valuable content across various platforms, fostering a strong bond with your audience as they progress along their journey.
  5. Invite: Present tailored offers and invitations, inviting potential customers to take the next step. Respect varying buying behaviours and provide incentives to encourage action. 
  6. Delight: Ensure a memorable customer experience, exceeding expectations and delivering tangible results. Add value, inspire loyalty, and encourage clients to take proactive steps towards success.
  7. Expansion: Foster loyalty and encourage repeat business through cross-selling and upselling initiatives. Leverage existing relationships to drive growth and profitability.
  8. Advocacy: Transform satisfied customers into passionate advocates who promote your brand through word-of-mouth referrals. Harness the power of social proof and human psychology to amplify your reach and influence.

Closing Remarks:

I hope this journey through the psychology of customer engagement provides valuable insights into optimising your business strategy. Take some time to map out your

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
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Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


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004 How to Do Market Research Effectively So That People Buy Your Stuff22 May 202400:20:54

Hi there, it's Sarah Almond Bushell welcoming you to another episode of Beyond The Clinic. Today, we're delving into the cornerstone of selling success: effective market research. Strap in as I guide you through the process of understanding your audience's wants and needs, and why it's crucial for your business.

Summary:

In this episode, I unravel the mystery behind why so many businesses miss the mark when it comes to attracting paying clients. We'll explore how effective market research lays the foundation for tailored services and offers that resonate with your audience. Drawing from real-life examples, including Rosie's journey in the vegan nutrition space, we'll witness firsthand the transformative power of understanding your market.

Key Takeaways:

  1. Know Your Audience: Understand that what your clients need isn't always what they want. Effective market research unveils the desires driving their purchasing decisions.
  2. Craft Tailored Solutions: Rosie's story exemplifies the importance of aligning your offerings with your audience's wants. By pivoting to match her audience's desire for weight management, she achieved unprecedented success.
  3. Market Research Methods: Explore diverse avenues, from interviews and focus groups to data analytics and online surveys, to gain valuable insights into your audience's preferences and pain points.
  4. Ask the Right Questions: Craft open-ended questions that encourage honest feedback and delve into your audience's motivations, challenges, and preferred learning styles.

Don't underestimate the power of effective market research in shaping your business's success. Armed with insights into your audience's desires, you'll be empowered to create offerings that not only meet but exceed their expectations. So, dive into your market research journey today and unlock the key to selling with precision.

Join me in the next episode as we unravel the intricacies of buyer psychology and decode the journey from prospect to client. Until then, happy researching!

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
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Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


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003 How To Turn Your Professional Expertise Into An Online Course20 May 202400:18:00

Today, we're delving into one of my absolute favourite methods of extending our support Beyond the Clinic, creating and selling online courses. 

There's something magical about taking your skills, knowledge and expertise and using them in a digital way so that you can reach and help more people. And if done well, it can also massively impact your income. 

In this episode, we're exploring the intricacies of creating and launching your own online course, from identifying the right moment in your career to crafting a highly profitable curriculum. 

Summary & Key Takeaways:

  1. Perfect Timing: Wondering when to dip your toes into the online course space? If you feel like you've created a 'job for yourself' as your schedule's beyond fully booked, it's time to transition from one-on-one consultations to a scalable model. I'll tell you about my client Chloe, a child psychologist whose online course journey transformed her practice amidst a surge in demand.
  2. Profitability Blueprint: What sets a winning course apart? It's all about addressing a pressing need – a "bleeding neck" problem, as Perry Marshall eloquently puts it. Your course must promise a tangible transformation, taking your clients from problem to solution.
  3. Crafting Your Curriculum: Picture this: a wall adorned with colourful Post-it notes mapping out your course journey. Each module represents a stepping stone towards your clients' desired result. This is all about the process, refining your content, and your course outline will take shape.
  4. Market Research Mastery: I'll tell you about my 'baby nutrition course' fiasco, which was my first foray into the online courses world, so you don't fall into the same trap. Learn from my early mistakes and prioritise market research to align your offerings with what your audience truly desires. Dive into Episode Four for expert tips on effective market analysis.

Are you ready to expand your expertise and reach more people? You absolutely can make this happen one online course at a time. Join me next time for a deep dive into those market research essentials – an indispensable tool for all health business owners.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


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002 Making Money From Selling Digital Guides and E-books20 May 202400:15:40

Hi there, it's Sarah Almond Bushell welcoming you to another episode of Beyond the Clinic. Today, I'm diving into the exciting world of digital products and how they can transform your income streams. Let's jump right in!

Summary:
In this episode, I spill the beans on the power of selling digital products like eBooks and eGuides. These gems not only provide a passive income stream but also offer a low-risk entry into the world of online business. From validation of your ideas to helping your audience achieve quick wins, digital products are a game-changer for healthcare professionals looking toexpand their income streams easily.

Key Takeaways:

  1. Passive Income Potential: Learn how to create digital products once and earn from them indefinitely, supplementing your income effortlessly.
  2. Quick Wins for Your Audience: Discover how digital products offer easy solutions to your audience's problems at an affordable price point, making it a no-brainer for them to say yes.
  3. Testing Ground for Ideas: Use digital products to test the waters before committing to larger ventures like online courses or specialised services.
  4. Professional Packaging: Understand the importance of professional design to enhance the perceived value of your digital products and boost sales.
  5. Marketing Strategies: Explore various platforms and strategies for marketing your digital products effectively, ensuring maximum visibility and sales.

Join Me Next Time:
In the next episode, I'll be sharing my insights on another exciting topic: How to turn your professional expertise into an online course. Trust me, it's easier than you think!

Special Offer:
Before you go, don't miss out on my free resource, the Master Plan. It's your roadmap to business success, guiding you through every step of the journey towards building your dream business. Head over to sarahalmondbushell.com/master-plan to download your copy today.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

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001 How to Run a Successful Business Without Social Media12 May 202400:16:34

Hello and welcome to Beyond the Clinic, where we delve into innovative strategies for healthcare professionals. I'm your host, Sarah Almond Bushell, and in today's episode, we're exploring alternative ways of marketing your business if you really don't enjoy social media.

In a world dominated by digital platforms, it's easy to assume that social media is the be-all and end-all of marketing. but there are plenty of other ways and I'm here today to share with you 5 alternatives, many of which are perfect if you're an introvert like me.

Summary:

We kicked off by debunking the myth that social media is an absolute necessity for business success. While undeniably powerful, it's not the only route to reaching your audience and driving growth. I shared my top five alternative marketing strategies, each proven to elevate your business without relying on social media:

  1. Search Engine Optimisation (SEO): Harness the power of Google to boost your website's visibility and attract organic traffic.
  2. Email Marketing: Form deeper connections with your audience and have conversations that nurture the relationship you have with them via email.
  3. Collaborations: Expand your reach by partnering with like-minded professionals and sharing your expertise with new audiences.
  4. Referral Partnerships: Leverage relationships with fellow professionals to generate referrals and mutual business growth.
  5. Public Relations (PR): Tell compelling stories that capture media attention and amplify your brand's visibility.

Key Takeaways:

  1. Social media isn't the only path to success. Explore alternative strategies tailored to your business goals and preferences.
  2. Prioritise one strategy at a time and commit to mastering it before moving on to the next.
  3. Build meaningful connections with your audience through personalised communication channels like email marketing.
  4. Collaborate with industry peers to access new audiences and establish trust through association.
  5. Harness the storytelling potential of PR to secure media coverage and elevate your brand's reputation.

Join me next time as we delve into the world of digital products and explore how you can generate income online without seeing clients.  

The Master Plan: Helping you build the business of your dreams. Get your 22 point step-by ste

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Welcome to the Beyond The Clinic Podcast12 May 202400:04:36

Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age.

Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape.

But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.

Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode. 

Your journey to online business success starts here.  

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


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022 How to automate your business to take back your time16 Sep 202400:24:21

Hi there, and welcome to this week's episode of the Beyond the Clinic podcast! I’m Sarah Almond Bushell, and today I’m thrilled to be sharing with you some powerful insights that will help you take your business to the next level. In this episode, I break down the six key parts of your business that you can automate to achieve consistent monthly revenue. Automation isn’t just about saving time—it’s about gaining freedom, something I’m passionate about after 20 years in the NHS!

Episode Summary:
This episode dives into the six essential automations that will allow your business to grow and thrive consistently. From visibility and lead generation to the sales process, onboarding, and offboarding, I explain how automating these elements can create a streamlined, efficient system. I share personal stories of how automation has transformed my own businesses, creating passive income streams that work even while I’m on holiday! If you’ve ever felt overwhelmed by the feast-and-famine cycle in freelance work, this episode is your go-to guide on how to break that pattern and secure consistent revenue

Key Takeaways:

  1. Automation is Freedom: Once you set it up, automation will run without constant input, freeing you up to focus on growing your business—or taking a well-earned break!
  2. Sales Funnels Simplified: A basic funnel consists of visibility, nurturing your leads, and converting them into customers. It’s easier than you think!
  3. Consistency is Key: Growth happens when you automate and maintain consistency across all aspects of your business.
  4. Email Lists are Gold: Your email list is your most valuable asset. Automating lead generation and nurturing relationships with a welcome email sequence will keep your audience engaged.
  5. Onboarding and Offboarding Matter: These processes ensure a smooth client journey, build trust, and encourage referrals.
  6. Passive Income is Possible: With automated systems, you can generate revenue even when you’re not actively working, like when I earned money from an old weaning course while on holiday!

Action Step:
Take a moment to assess your business. Are there areas where you could use automation to make things run more smoothly? Start with one of the six automations I’ve covered and get it set up today. If you need guidance, book a free discovery call with me

I'd love to hear from you, click the link to 'text' the show directly

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Website: https://www.sarahalmondbushell.com/
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Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


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021 How to sell out your course before you've even made it! 09 Sep 202400:29:33

Welcome to Beyond the Clinic! I'm Sarah Almond Bushell, and I'm thrilled to have you here for another inspiring episode. Today, I'm joined by Rosie Martin, also known as Plant Dietitian Rosie on Instagram. Rosie has an incredible journey from burnout to successfully launching an online course that transformed her business and her life. If you're thinking about adding a course to your business or need some motivation, you won't want to miss this episode.

Summary:
In this episode, we dive deep into Rosie's journey as a plant-based and vegan dietitian. Rosie shares how she transitioned from one-to-one client work, which was leading to burnout, to creating a successful online course that aligns with her passion and expertise. We discuss the importance of market research, how to validate your course idea, and the power of pre-selling. Rosie also opens up about the challenges and rewards of launching and running a group program, and how it helped her reclaim her time and energy.

Key Takeaways:

  • Market Research is Key: Rosie emphasises the importance of understanding what your audience truly needs before developing a course.
  • Pre-Selling for Validation: Pre-selling your course is a great way to gauge interest and ensure that your efforts will pay off.
  • Work-Life Balance: Creating a course allowed Rosie to reduce her one-to-one client work and regain control over her schedule.
  • Launch Strategies: Rosie shares her experience with webinars (or "masterclasses") as an effective way to launch a course and engage potential clients.
  • Continuous Learning: The journey of building and launching a course is intense but rewarding, especially when you see the impact on your clients.

Thank you for tuning in! Don’t forget to subscribe, rate, and leave a review if you enjoyed this episode. If you want more insights, head over to my website and book

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

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020 Why Social Media Growth Feels Impossible - My Experiment02 Sep 202400:20:03

Welcome along to this behind-the-scenes style episode of Beyond the Clinic! Today I'm excited to share some surprising insights from a social media experiment I've been running for The Children's Nutritionist. 

If you've ever felt frustrated with the ups and downs of social media growth, this episode is for you. I'll explain the reasons why I struggle to grow on platforms like Instagram and Facebook, and I'll reveal some surprising results from my experiment that might just change how you approach your social media presence.

Episode Summary

In this episode, Sarah explains the intricacies of social media engagement and the challenges many health professionals face when trying to grow their online presence. After working with a social media team and implementing a rigorous content strategy, Sarah shares her decision to conduct an experiment with engagement ads. 

She explains how these low-cost ads dramatically increased her audience reach and engagement, leading to a significant rise in website traffic and email list subscribers. Sarah discusses the importance of tracking key metrics and making data-driven decisions to optimise your social media strategy. 

This episode is a candid look at the realities of using social media for business and offers practical advice for those looking to enhance their online visibility.

Key Takeaways

  1. Understanding the Algorithm: The ever-changing nature of social media algorithms can be frustrating, but strategic use of ads can bypass some of these challenges.
  2. The Power of Engagement Ads: Low-cost engagement ads can significantly boost reach and engagement, especially from non-followers.
  3. Importance of Tracking Metrics: Regularly monitoring social media metrics is crucial for making informed business decisions and identifying what content resonates with audiences.
  4. Scaling Up Effectively: Ads can help accelerate business growth, making it easier to achieve revenue targets and reach new audiences.

Thank you for joining me in this deep dive into social media strategy. If you enjoyed this episode, please leave a review on your favourite podcast platform. It helps us reach more listeners and support more healthcare professionals in building successful businesses. 

For those interested in running ads or enhancing their business

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Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

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019 The Secret to Building an engaged Email List (and how to do it quickly)26 Aug 202400:20:54

Welcome back! This is part 2 of a 2 part mini series on email marketing sparked by a question I asked my Beyond The Clinic Business Community on Facebook (https://www.facebook.com/groups/beyondtheclinicbusiness) back in July. 

Today, we’re diving into the essentials of building your email list—quickly and full of the right subscribers who cant wait to work with you. 

Whether you're just starting out or looking to refine your strategy, this episode is packed with valuable insights to help you grow your list effectively.

Episode Summary

In this episode, Sarah gives practical strategies for attracting the right subscribers to your email list. People who actually want to be your clients or buy your thing.

It starts with having the right lead magnet thats strategically aligned to your paid offer. Sarah shares two of her own lead magnet mistakes so you can avoid them too. She also covers various methods for list building, including utilising your website, social media, collaborations, and paid advertising. Sarah wraps up with actionable tips to evaluate and improve your lead magnet, ensuring it attracts subscribers ready to engage with your content and services.

Key Takeaways

  1. Strategic Lead Magnets: How to ensure your lead magnet is strategically aligned with your paid offerings, providing a valuable but not exhaustive introduction to your services.
  2. Website Conversion Optimisation: Use opt-in forms strategically within blogs and across your website to capture leads effectively.
  3. Social Media Integration: Leverage social media to promote your lead magnet, using engaging content that resonates with your audience's pain points and desires.
  4. Collaborations: Join up with friends, colleagues and business besties to collaborate and benefit from sharing audiences.
  5.  Paid Ads: Consider using paid ads for faster list growth when your budget allows.

Thank you for tuning in! Don't miss next week's episode, where I'll share behind-the-scenes insights from a social media experiment revealing why many struggle to grow on platforms like Instagram and Facebook. 

If you found this episode helpful, please leave a review. 

And if you'd like my strategic support in helping you grow your business, let's chat. Your can book a discovery call here

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

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018 Struggling with Email Content? Here’s What to Write19 Aug 202400:37:39

Hi there! 

This is part 1 of a 2 part mini series on email marketing sparked by a question I asked my Beyond The Clinic Business Community on Facebook (https://www.facebook.com/groups/beyondtheclinicbusiness) back in July. I asked the group about their struggles with email marketing, and the response was insightful. 

Most found it challenging to know what to write in your newsletters. So, this week, I'm going to share with you exactly what to write.

We’ll cover the 3 types of emails you need to be sending to your list.

Key Takeaways:

  1. Welcome Sequence:
    • A welcome sequence is a series of emails, essential for making a strong first impression. They help build a connection and establishes you as an authority.
    • Include your story, quirky facts, and establish yourself as a credible expert.
    • Every email must have a link to click to coach your subscriber along a psychological journey towards becoming a buyer.
  2. Nurture Emails:
    • Nurture emails, are your newsletters, and they need to be sent frequently to keep your brand top-of-mind. Long gone are the days of a 'monthly newsletter'.
    • These emails need to be both relatable and specific. I explain how to do that with an example from one of my clients, who is an intuitive eating dietitian.
  3. Sales Campaign Emails:
    • Sales emails have a structured approach and follow a specific format, I share these with you here. 

Final Thoughts: Reflect on your current email strategy. Are you emailing with purpose? Use the strategies we discussed to engage your subscribers effectively and move them closer to becoming loyal clients.

Join me next week for part two, where we'll explore strategies to grow your email list and avoid common mistakes with lead magnets. Don't miss it!

If you e

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


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017 Why I’m closing my FB group with over 6000 members12 Aug 202400:18:10

Thank you for joining me today for this unscripted, behind-the-scenes episode of Beyond the Clinic. I'm your host, Sarah Almond Bushell, and today I want to share a significant decision I've made in my business. This episode is a bit off-the-cuff because I want to capture my thoughts while they're fresh. I'll be discussing why I've decided to close my Facebook group, which has over 6,000 members.

Episode Summary

In this episode, I delve into the journey of my Facebook group, "The Children's Nutritionist Community," which I started in 2019. Initially, the group grew rapidly and served as a supportive space for parents seeking nutrition advice for their children. However, in recent times, engagement has dwindled, and I've realised that maintaining the group is no longer aligned with my business goals or worth the effort. I discuss the reasons behind this decision, including changes in my business focus, the decline in group activity, and my desire to simplify and optimise my business operations.

Key Takeaways

  1. Initial Success and Growth: The Facebook group started strong, quickly attracting thousands of members. It served as a great platform for connecting with my audience, building trust, and practising live video sessions.
  2. Declining Engagement: Over the past year, engagement in the group has significantly decreased, with only a few posts per week from members. My own reduced activity, including fewer live sessions, contributed to this decline.
  3. Shifting Business Focus: My business has evolved, and I now primarily help parents with their children's fussy eating, rather than the broader topics initially covered in the group. Many new members seek advice on topics outside my current focus, such as weaning and food allergies.
  4. Simplifying Business Operations: Simplifying my business to focus on fewer, more impactful activities has become a priority. Maintaining the Facebook group no longer aligns with this goal, as it requires considerable effort without significant returns.
  5. Mental Health Considerations: Social media, particularly Facebook, impacts my mental health negatively. By moving my communities to a platform like Kajabi, I can offer support without the stress associated with social media.
  6. Testing Platforms: Running a test comparing engagement and sales between Facebook and Instagram revealed that Instagram is

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


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016 Earning As An Authority Figure - an Interview with Ro Huntriss on becoming the go-to professional in fertility nutrition05 Aug 202400:31:57

Hello everyone! I’m Sarah Almond Bushell, and I am thrilled to welcome you to another episode of Beyond the Clinic. Today, we have a special guest, my friend and colleague, Ro Huntress. We’ll be delving into Ro’s inspiring journey from working in the NHS to becoming a leading expert in fertility nutrition and a successful entrepreneur.

Episode Summary:
In this episode, Ro Huntress shares her remarkable journey from starting as a dietitian in the NHS to becoming an entrepreneur and a respected authority in the field of fertility nutrition. Ro talks about the challenges she faced, the pivotal moments that defined her career, and the strategies she employed to build a successful business. We discuss her work with tech firms, her online platform, Fertility Dietitian UK, and the various ways she supports both clients and healthcare professionals. Ro also highlights the importance of niching down, market research, and passive income streams in achieving business success.

Key Takeaways:

  1. Finding Your Passion: Ro emphasises the importance of pursuing what you love and how it can drive your career forward.
  2. The Power of Niching Down: Specialising in a specific area, such as fertility nutrition, can significantly enhance your credibility and business growth.
  3. Market Research: Understanding the needs of your audience and providing solutions to their problems is crucial for success.
  4. Building Multiple Income Streams: Ro discusses how she balances her work with tech firms, brands, and her online platform to create a diversified income.
  5. Leveraging Technology: Embracing tech can improve productivity and expand your business reach.
  6. The Value of Lifelong Learning: Continually seeking knowledge and skills is essential for personal and professional growth.

Quick Fire Questions:

  1. Best part of your working day? -

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


066 The Mid-Year Check-In You Actually Need28 Jul 202500:14:52

In the first episode of our Summer Reset Series, Sarah invites you to pause, reflect, and reset — without the pressure. This is not your typical KPI-driven business review. Instead, it’s a gentle, deeply human mid-year reflection designed specifically for dietitians and clinicians juggling care work, family life, and a growing business. You’ll hear why traditional metrics often miss the mark, how to measure progress beyond revenue, and why letting go might be the most productive move you make all year.

Whether you're tuning in from a sun lounger or squeezing this in between clinic calls, this episode is your permission slip to slow down and check in with you.


📎 Links + Resources:

→ Download the FREE Summer Reset Planner

→ Explore Sarah’s business mentoring

→ Join the Accelerate Mastermind


💡 What You’ll Learn in This Episode:

  1. Why the usual mid-year reviews don’t work for clinicians
  2. The hidden wins you’ve probably overlooked
  3. 3 powerful reflection prompts to check in with yourself
  4. Why revenue isn’t the only marker of success
  5. How real clients are redefining progress in quiet but profitable ways
  6. What to let go of this summer to create breathing room for autumn
  7. The mindset shift that makes all the difference

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


065 Still Creating Like an NHS Clinician? Here’s Why Your Freebie Isn’t Landing (And What Needs to Shift) 21 Jul 202500:23:36

Let’s talk about lead magnets — because if you’re a health professional trying to grow your business online, building an email list is not optional. In this episode, I walk you through exactly why lead magnets matter, how to create one that actually works (spoiler: it’s not about being clever), and what to do if yours is flopping.


I share the most common mistakes I see health pros make (yes, we’re looking at you, overly educational freebies), and I’ll guide you step-by-step through the tweaks that turn browsers into subscribers — and subscribers into clients.


This isn’t about collecting emails for the sake of it. It’s about solving an urgent problem for your audience so they can feel seen, supported, and say: “Yes — you get me.”

You’ll also learn:

  1. What makes a lead magnet irresistible (hint: it’s not the design)
  2. How to write a title that stops the scroll
  3. Why emotional connection always beats information overload
  4. And how tiny tweaks can seriously boost your results

You’ll hear real-life examples, client case studies, and the mindset shifts that make all the difference.

Whether you’re just getting started or refining an existing freebie, this one’s packed with practical advice and strategic insight to help you create a lead magnet that actually does its job.


Key Takeaways

  1. Your lead magnet should offer relief, not just education.
  2. Keep it simple — don’t let the ‘clever clinician’ in you take over.
  3. Titles matter more than you think.
  4. A good lead magnet builds connection, not just your email list.
  5. Market research is your best friend. Listen to what your people really want.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


056 Feel Weird About Promoting Yourself? Try my ‘Show Up and Shine’ Method19 May 202500:32:52

Welcome! 🎙️
Hello and welcome to today’s episode! Today, we’re diving into a topic that might feel a bit daunting but is absolutely transformative for your business: visibility. Don’t worry, though – this isn’t about being loud or going viral. We’re talking about safe, confidence-building visibility that feels good, helps you attract clients, and grows your income. If you’re naturally an introvert like me, this episode is just for you.

Episode Summary
In this episode, I share my personal journey of overcoming the fear of being seen. You’ll hear about the mindset work that changed everything for me and discover five simple, actionable steps you can take today to start showing up in a way that builds trust and leads to bookings. Whether the thought of posting makes you sweat or you’ve been stuck overthinking every little detail, by the end of this episode, you’ll know how to show up authentically and confidently.

Key Takeaways
🔑 Visibility isn’t about being loud; it’s about being open to being seen and heard.
🔑 Perfectionism is just fear in disguise. You don’t need to be perfect to be powerful, but you do need to be present.
🔑 Small, consistent actions paired with mindset shifts can lead to big results.
🔑 Your ideal clients can’t find you if you’re hiding. Showing up is the key to connection and growth.

Resources & Links
➡️ My five-part visibility roadmap, Show Up and Shine, is packed with simple actions to help you build confidence, credibility, and clients.
➡️ Need support with visibility? DM me on Instagram for personalised tips and encouragement. 

Call to Action
Your action step for today: Pick one of the five Show Up and Shineactions we covered and actually do it. Don’t wait for the perfect moment. Start small

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


055 How I’d Launch a £10K Offer From Scratch12 May 202500:30:27

Hi there! Have you ever wondered what it really takes to pull off a 10K launch? Not the Instagram-perfect version with champagne corks popping, but the real, step-by-step process from someone who’s done it before. In today’s episode, I’m lifting the lid and sharing exactly how I would create a 10K launch in my nutrition business from scratch. Spoiler alert: it’s not as hard as you think!

So, grab a cuppa, get comfy, and let’s dive in. This episode is packed with actionable steps, mindset shifts, and some real talk about the mistakes to avoid. Oh, and I’ll be sharing the story of a client who went from a nervous wreck to a five-figure launch without even creating her content first.

📋 Episode Summary

In this episode, I’m breaking down the five core steps to turn your quiet idea into a sold-out offer. We’ll talk about:

  • The mindset shifts you need to stop sabotaging your success.
  • The strategy that works, even if your audience is small or you don’t feel salesy.
  • The mistakes I made (and see others make) so you can avoid them.
  • Real-life examples, including how my client Dahlia sold out her program and made over £11,000 in just 10 days.

If you’ve ever thought launching was only for the big names or that you’re not ready, this episode will flip that on its head.

✨ Key Takeaways

  1. Mindset is everything: Launching isn’t just about strategy. If you don’t believe in your offer, it will show in how you price, promote, and show up.
  2. Warm up your audience: A successful launch starts weeks, even months, before you open the cart. Build anticipation and trust by sharing valuable, engaging content.
  3. Validate before you create: Don’t waste time building something nobody wants. Test your idea, get feedback, and even pre-sell your offer to confirm interest.
  4. Sell through service: Use launch events like webinars or challenges to

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


054 3 Tiny Audience Warm-Up Tricks That Convert Better Than a 10k Follower Count 05 May 202500:19:56

Hi, I’m Sarah Almond Bushell, and if you’ve ever wondered why people are watching your stories, liking your posts, but still not buying, then you’re in the right place. Today, we’re diving into the real reason your audience isn’t converting. Spoiler alert: it’s not your offer or content. It’s because you’ve skipped the most overlooked step in marketing strategy.

In this episode, I’m sharing how to build trust in teeny tiny ways that quietly but powerfully warm up your audience to work with you. These micro conversions are simple, quick, and perfect for busy business owners juggling life, work, and reheated coffee.

Episode Summary

You’re showing up online, sharing tips, posting stories, and still… nothing. It’s not you. The issue is your audience hasn’t been warmed up enough yet. Selling straight from a hello is like proposing marriage on a first date. Micro conversions are the gentle breadcrumbs that build trust and connection over time, helping your audience feel seen, understood, and ready to say yes.

Key Takeaways

  1. Micro conversions are magic: Small actions like polls and questions create big results.
  2. Actionable content is key: Add tiny calls to action to every post.
  3. Use Instagram stories daily: Polls, sliders, and question boxes make engagement easy.
  4. Start conversations: End posts with fun, low-stakes questions.
  5. Trust the process: You don’t need a big audience, just the right actions.

Resources & Links

  • Free Guide: How to Get Your First or Next 10 Clients – Includes scripts, strategies, and a tracker to keep you motivated: https://www.sarahalmondbushell.com/next-10-clients 
  • Share your biggest takeaway from today’s episode. I’d love to hear it!

Your Action Step for Today

Review your last three posts. Did you invite interaction? If not, tweak one and add a micro conversion like a poll or question, then share it again. These small, intentional moves will help build trust and attract your next client.

Thank you for tuning in to Beyond the Clinic. Let’s start warming up your audience the smart way. Bye for now!

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


053 What Makes People Click, Book, and Buy28 Apr 202500:31:19

Have you ever felt like your message just isn’t landing? You’re posting on Instagram, writing emails, updating your website, maybe even blogging or running ads, but the response isn’t what you’d hoped for. When someone does reach out, they’re unsure, vague, and often just asking, “How much do you charge?” before disappearing.

If this sounds familiar, it might be a messaging clarity issue. In this episode, I dive into why not having a niche, or having one that is too broad or not in demand, could be the reason your business feels stuck. I share my story of starting out as a general paediatric dietitian, what changed when I finally niched down, and how you can apply those same steps to get unstuck in your own business.

Episode Summary
In this episode, I tackle the fear of niching down and why it is the key to clarity, connection, and a thriving business. I talk about how staying broad can keep you blurry and why specificity in your messaging is what makes your dream clients say, “Yes, that is me.”

I share my journey from being a jack-of-all-trades paediatric dietitian to becoming the go-to expert for fussy eaters, and how that decision transformed my business. I also walk you through the five steps to finding your niche:

  1. Identifying who you get the best results for.
  2. Pinpointing the specific problem you solve.
  3. Understanding their audience and emotional needs.
  4. Checking for demand in the market.
  5. Declaring and owning your niche with confidence.

If you have been stuck in generalist limbo, this episode will give you the tools to finally niche down and create a business that flows with ease.

Key Takeaways

  • Specificity is key: Broad messaging keeps you blurry, while clear and specific messaging makes you unforgettable.
  • Fear of niching is normal: It is not about locking yourself in a box, but about choosing a direction and building clarity.

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


052 Beyond The Clinic 1 year on! An anniversary Special21 Apr 202500:37:26

In this special anniversary episode of Beyond the Clinic, I’m celebrating one incredible year of podcasting! Over the past 12 months, we’ve explored everything from scaling your business and creating passive income to overcoming mindset blocks and navigating the highs and lows of entrepreneurship. Today, I’m taking you behind the scenes, sharing lessons learned, top episodes to revisit, and inspirational guest stories. Plus, I’ll reveal what’s next for Beyond the Clinic in year two, including exciting new offers and collaborations.

Episode Summary
This episode reflects on the growth and breakthroughs we’ve achieved together. I highlight the top five most downloaded episodes and share inspirational stories of dietitians and healthcare professionals who’ve transformed their careers. I also discuss plans for year two, including new coaching offers, digital products, and expanding support to more healthcare professionals. Finally, I invite you to join my free three-day live event, The Freedom Formula, designed to help you create a business that gives you more income, impact, and freedom.

Key Takeaways

  1. Top Five Episodes to Revisit:
    • Making Money from Selling Digital Guides and eBooks (Episode 2)
    • How to Run a Successful Business Without Social Media (Episode 1)
    • How to Turn Your Professional Expertise into an Online Course (Episode 3)
    • How to Do Market Research Effectively (Episode 4)
    • How to Attract More Clients (Episode 7)
  2. Inspirational Guest Stories:
    • Kirsten Jackson (Episode 13): From private practice to global IBS expert.
    • Nic Ludlum-Raine (Episode 14): Building a career as an influencer.
    • Ro Huntriss (Episode 16): Pioneering fertility nutrition.
    • Rosie Martin (Episodes 21 & 47): Scaling a business with auto

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


051 Why isn’t your business growing?14 Apr 202500:22:44

Welcome to Beyond the Clinic!

If you’ve been feeling stuck in your business, wondering why clients aren’t flowing in despite all your hard work, you’re not alone. No one taught us how to run a business when we trained as healthcare professionals. We were taught to help people, not to market ourselves or build financially sustainable practices.

In this episode, I’m sharing the three most common mistakes healthcare professionals make in business and how to fix them. These insights will transform your business and income, so let’s dive in!

Episode Summary

Here’s what we’re covering today:
1️⃣ The Time-for-Money Trap – Why relying solely on one-to-one sessions keeps your income capped and what to do instead.
2️⃣ The Automation Gap – How not having a client attraction system is making business harder than it needs to be.
3️⃣ The Marketing Myth – Why being on directories or having a website isn’t actually marketing your business.

This episode is all about creating awareness, not blame. Once you understand what’s been holding you back, you can start making changes that will give you the freedom and flexibility you’ve been dreaming of.

Key Takeaways

  • Mistake #1: Relying on One-to-One Sessions
    Trading time for money caps your income. Even if you’re fully booked, your growth is limited by the hours in your day. It’s time to rethink how you structure your services and pricing.
  • Mistake #2: Lack of Automation
    Without a system to bring in leads on autopilot, you’re stuck on a hamster wheel of endless hustle. Automation can help you attract the right clients while saving you time and energy.
  • Mistake #3: Playing Eeny, Meeny, Miny, Moe with Directories
    Being listed in directories or having a website isn’t enough. Real marketing means reaching people before they even know they need you, building trust, and nurturing them into paying clients.

Resources & Links

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


050 Why consultations are out and selling outcome driven solutions is better07 Apr 202500:28:21

Hello, hello and welcome to episode 50 of Beyond the Clinic! I can’t quite believe we’ve hit this milestone, and I’m so excited to dive into one of my absolute favourite topics today – doing things better. Better for you, better for your clients, and better for your business. If you’re a healthcare professional or a dietitian like me, this episode is going to be a game-changer. Let’s uplevel together, shall we? 

Episode Summary
In this milestone episode, I’m exploring how to expand your business beyond the traditional one-to-one clinic model. We’ll talk about how you can extend your reach, improve accessibility to your services, and diversify your income streams. I’ll guide you through the challenges of private practice, why single sessions just don’t cut it anymore, and how to embrace the creative online space to scale your business without burning out.

By the end of this episode, you’ll learn:

  • Why the traditional clinic model might be limiting your growth.
  • The biggest problems with selling single sessions.
  • How creativity in online practice can boost your income and improve client outcomes.
  • Practical steps to get started today.

And don’t miss the details about my free three-day mini-course, The Freedom Formula, coming this May!

Key Takeaways
✨ The traditional one-to-one clinic model caps your income, limits your reach, and can lead to burnout.
✨ Clients need more than single sessions to achieve lasting transformation – they need structure, accountability, and ongoing support.
✨ Creative business models like group coaching, hybrid programs, and automated pathways allow you to scale your business and improve client outcomes.
✨ Positioning your business as a premium solution helps clients see the value of the transformation you provide, not just the cost of your time.

Resources & Links
🔗 Join my free mini-c

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


049 Why I Said No to a 5 Figure Brand Deal 31 Mar 202500:19:20

Welcome

In this episode of Beyond the Clinic, I’m sharing a personal story about a time when I had to choose between my professional integrity and a lucrative brand partnership. It’s a situation that tested my values and left me with some powerful lessons that I want to share with you.

Episode Summary

Have you ever been offered an amazing opportunity but felt uneasy about what it required of you? That’s exactly what happened to me when a PR agency approached me with a five-figure deal. At first, it seemed like the perfect fit - great pay, minimal effort, and aligned with my expertise. But as I dug deeper, I realised they were asking me to bend the rules and compromise on the regulations that protect us as healthcare professionals.

In this episode, I’ll walk you through how I handled the situation, why I ultimately walked away, and the steps you can take to protect your professional integrity while working with brands.

What You’ll Learn

  • The specific regulations we need to follow as healthcare professionals when working with brands.
  • How to handle pushback from brands or agencies that don’t fully understand our responsibilities.
  • Practical steps to protect yourself and your professional integrity in brand collaborations.
  • Why it’s so important for dietitians to engage in these spaces to ensure the public receives evidence-based advice.

Resources & Links

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


048 The Smartest Question I've Ever Been Asked by a Prospective Client24 Mar 202500:35:52

Welcome along to episode 48 of Beyond the Clinic! I’m Sarah Almond Bushell, and today I’m talking about the smartest question I’ve ever been asked by a prospective client. It’s a question that could save you time, money, and energy when choosing the right business mentor. I’ll also be sharing my own approach to CPD (Continuing Professional Development) and why it’s a non-negotiable for me as a coach and mentor. Let’s dive in.

Episode Summary
In this episode, I reflect on a brilliant question a prospective client asked me: "What do you do for CPD?" This simple, yet powerful question is one I wish more people would ask before hiring a coach or mentor. CPD is about staying ahead of the curve, continuously learning, and evolving, qualities that are essential in the fast-moving world of business.

I’ll take you behind the scenes of my own CPD practices, from mindset certifications and social media courses to staying informed on industry trends and working with my own mentors. If you’ve ever felt stuck, overwhelmed, or unsure about what to focus on to grow your business, this episode will give you clarity and direction.

Key Takeaways

  • Ask the right questions: Before hiring a coach or mentor, ask how they stay up to date with industry changes.
  • CPD is essential in business: Lifelong learning isn’t just for clinicians—it’s crucial for staying relevant and effective in the business world.
  • Stay ahead of the curve: Business moves fast, and what worked a few years ago might not work today. Keeping up with these changes is key to growth.
  • Mindset matters: Personal development and mindset work are just as important as learning new strategies for business success.
  • Invest in the right learning: Focus on CPD that’s relevant to your current stage in business to avoid wasting time and money.

Resources & Links

  • Learn mo

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


047 Scaling Her Business With Evergreen Funnels - How Rosie Is Building a Freedom Empire!17 Mar 202500:29:39

Welcome
I’m so pleased to welcome back Rosie Martin to the podcast. Rosie joined us in Episode 21, where she shared how she pre-sold her group coaching program and sold out before creating a single asset. Today, Rosie is back to share what’s happened in her business since then.

Over the last six months, Rosie has transitioned her program from live launches to an evergreen model, added a back-end membership to increase customer lifetime value, and created more freedom in her business. Her journey is truly inspiring, and I can’t wait for you to hear how she’s made it all work.

Episode Summary
In this episode, Rosie and I discuss the challenges of live launching and why it’s such a valuable first step before transitioning to evergreen. Rosie shares the tech setup behind her evergreen funnel, the hurdles she faced, and how she overcame them with expert support.

We also talk about the benefits of adding a back-end membership to support clients after they’ve completed the program, creating a sense of community and ongoing value. Rosie’s approach has not only transformed her business but also given her more freedom and headspace to focus on what she loves.

If you’re thinking about moving away from live launches or looking to create a scalable, sustainable business model, this episode is packed with practical advice and inspiration.

Key Takeaways
✨ Why live launching is a crucial first step before going evergreen.
✨ The reality of setting up an evergreen funnel (it’s not “set it and forget it”).
✨ How to overcome tech challenges with the right support.
✨ The benefits of adding a back-end membership for ongoing client value.
✨ How an evergreen model can give you more freedom and flexibility in your business.

Resources & Links
📌 Rosie’s Website: https://www.rosemarynutrition.co.uk
📌 Follow Rosie on Instagra

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


064 How To Make Your Own Custom GPT AI Assistant14 Jul 202500:32:59

In this episode, I walk you through how I’ve created and implemented custom AI assistants, specifically designed to support freelancers and health professionals like us.

I know firsthand how overwhelming it can feel juggling marketing, admin, and client support on top of the actual work you trained for. That’s why I believe digital assistants aren’t just a “nice-to-have”- they’re a game-changer.

You’ll hear me share a step-by-step guide for building your own custom GPT using ChatGPT, even if you’re not techy (promise). We cover how to get crystal clear on your assistant’s purpose, what kind of knowledge it needs, and how to give it instructions so it actually sounds like you and reflects your expertise.

My goal? To help you reduce burnout, boost your efficiency, and give you back more time to focus on the work that lights you up.

Takeaways:

  • Custom AI assistants can help you save time, energy and headspace.
  • You don't need to be “techy” to build one—just clear on what you want it to do.
  • A GPT can help with client support, coaching, marketing, and repetitive tasks.
  • The key is gathering the right knowledge to create its brain and being specific about it's purpose.
  • You'll also want to make sure it reflects your tone of voice.
  • AI doesn’t replace your expertise—it amplifies it.

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


046 The niche mistake from the 'wellness' industry that cost Tara her first business - an interview with Diabetes Dietitian Tara Bruni10 Mar 202500:27:17

Welcome to Beyond the Clinic 👋

In today's episode, I'm thrilled to share a truly enlightening conversation with my client Tara, who bravely opens up about her journey from choosing the wrong niche to building a thriving diabetes-focused practice. If you've ever felt stuck in your business or questioned your niche choice, this episode is absolutely for you.

Episode Summary 📝

Tara's story is one that many health professionals will relate to - starting with a seemingly perfect niche (pre-diabetes) only to discover it wasn't commercially viable. We dive deep into the valuable lessons learned along the way and how she transformed her business by pivoting to type 2 diabetes support.

Key Takeaways 💡

  • Why choosing an "empty" niche isn't always hitting the jackpot
  • The crucial difference between a specialty and a profitable niche
  • How to adapt your marketing strategy for healthcare clients
  • Understanding the "bleeding neck vs stubbed toe" concept in health business
  • The importance of building trust before selling in healthcare
  • Why transparency matters in pricing and marketing

Brilliant Insights ✨

  • Marketing in healthcare requires a longer trust-building journey
  • Your niche isn't just your specialty - it's about attracting your ideal client
  • How-to content might grow your following, but not necessarily your client base
  • The value of evidence-based business decisions

Quick Fire Round 🔥

Best part of the working day? Walking by the sea at 11am Why diabetes? Making a real impact with clinical skills Tech - love it or hate it? "Hate setting it up, love it once it's running!" Motivation technique? Daily reminder of the big vision Top business lesson? No decisions should be made on a whim

Resources & Links 🔗

Follow Tara: @Tar

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


045 How much of my personal life should I share on social media? 03 Mar 202500:17:14

Welcome to This Week’s Episode

One of the biggest challenges for clinicians and health professionals using social media is knowing how much personal content to share. You want to build trust and connection with your audience, but where do you draw the line between being relatable and maintaining professionalism?

This week’s episode was inspired by a question from one of my clients in the Accelerate Mastermind group: How much of my personal life should I share on social media? If you’ve ever debated whether to post something personal, worried about oversharing, or felt unsure about how to balance credibility with authenticity, this episode is for you.

Episode Summary

We explore the fine line between personal and professional sharing as a healthcare professional on social media. While personal content helps to build trust, oversharing can dilute your credibility. I share a three-step framework to help you define what to share and what to keep private, so you can show up online with confidence while maintaining professional boundaries.

We also discuss common mistakes clinicians make on social media, why engagement-driven content can be tempting, and how to ensure that what you share aligns with your business goals.

Key Takeaways

  • Personal content builds trust, but it should be intentional and aligned with your values.
  • Oversharing can blur professional boundaries and impact credibility.
  • Define your key themes - choose 3-5 personal elements that support your brand and client relationships.
  • Set clear boundaries - decide in advance what’s off-limits.
  • Consider separate accounts if you also want a private space to share more freely.
  • Take action today - post one small personal insight that reflects a shared value with your audience.

If you found this episode helpful, please leave a review and share it with a colleague who might benefit. And if you have a question you’d like me to cover in a future episode, send me a DM on Instagram - I’d love to hear from you.

Join me next time for more insights into growing your business beyond the clinic. See you soon! 

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


044 Why the Algorithm Isn’t Your Enemy – The Truth About How Social Media Works24 Feb 202500:27:31

Social media can feel frustrating, especially when you’re putting in the effort but seeing little return. If you’ve ever wondered why your posts aren’t reaching the right people or why the algorithm seems to be working against you, this episode is for you. Many clinicians and health professionals struggle with engagement, but the good news is that it’s not about posting more, it’s about posting smarter.

Episode Summary

This week, we’re breaking down the four Instagram algorithms - feed, explore, reels, and stories - and how each one determines what gets seen. The key to making social media work for your business isn’t about beating the algorithm but understanding how it operates and what type of content keeps your audience engaged.

We’ll also discuss why engagement, watch time, and content structure are critical to growing your presence online. If you’ve ever felt like social media just isn’t working for you, this episode will help you reframe your approach and make small but impactful changes.

Key Takeaways

  • Social media platforms prioritise engagement and time spent on content, not just frequency of posting.
  • The algorithm isn’t working against you—it’s simply reacting to what people interact with.
  • Reels and shareable content have the highest potential for reaching new audiences.
  • Building a following takes time, but small strategic changes can lead to big improvements.
  • Instead of chasing numbers, focus on creating content that truly connects with your audience.

Resources & Links

📌 Apply for the Accelerate Mastermind – [Insert link]
📌 Follow me on Instagram – [Insert link]
📌 Subscribe for more business growth strategies

If you found this episode useful, please leave a review and share it with a colleague who might benefit. And if you have

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


043 Why does business seem slow this month?17 Feb 202500:22:44

Welcome to Beyond the Clinic

I’m Sarah Almond Bushell, and in this episode, we’re addressing a common challenge - what to do when business feels slow.

Many assume that people aren’t spending in January, but that’s not necessarily true. There are strategies you can implement right now to attract more clients, no matter the time of year.

What You’ll Learn in This Episode

  • How to effectively pitch your offer to encourage immediate action
  • The power of urgency and how to use it to drive bookings
  • Overcoming objections before they become barriers to sales
  • The importance of audience nurturing to build long-term trust
  • How to follow up with leads to ensure you’re not leaving money on the table

Key Takeaways

  • Business slowdowns aren’t just seasonal – they often stem from reduced visibility and sales activity
  • Are you actively selling? Simply showing up online isn’t enough; you must directly invite people to work with you
  • Create urgency – limited spots, deadlines, bonuses, and price increases help encourage immediate action
  • Handle objections early – address concerns around time, money, and readiness in your marketing content
  • Follow up with potential clients – a simple check-in message can make all the difference

Resources & Links Mentioned

Let’s Keep the Conversation Going

  • If you found this episode valuable, take a screenshot, share it on Instagram, and tag me @dietitiansinbusiness. Let me know which action step you’re implementing first.
  • Need extra support? My diary is open for discovery calls—click the link in the show notes to book a time.

Next Episode Teaser

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


042 How to Be Successful When Fear and a Lack of Confidence Are Holding You Back10 Feb 202500:21:00

Welcome to Beyond the Clinic! If you’ve ever felt stuck in your business, afraid to take bold steps, or unsure how to overcome self-doubt, this episode is for you. Fear and a lack of confidence are two of the biggest barriers to success, but they don’t have to hold you back any longer.

Today, I’m sharing my personal journey with fear, including the moment that changed everything for me. You’ll also learn my 5R Framework—a powerful mindset tool designed to help you move past fear and take action towards the business and life you truly want.

What You’ll Learn in This Episode:

✅ Why fear and self-doubt show up in business and how they keep you stuck
✅ How comparison can trigger imposter syndrome (and what to do about it)
✅ My personal story of overcoming fear and stepping into visibility
✅ The 5R Framework to help you shift your mindset and take bold action
✅ Why courage isn’t about eliminating fear, but acting despite it
✅ A simple mindset exercise to help you break free from fear today

Your Action Steps:

1️⃣ Recognise – Identify one fear that’s holding you back right now.
2️⃣ Reflect – Where does this fear come from? What has it cost you?
3️⃣ Reframe – Shift it into an empowering belief.
4️⃣ Review – Check in regularly and celebrate your wins.
5️⃣ Ritual – Build mindset habits to keep you moving forward.

Resources & Links:

🔗 Listen to Episode 39 for my full mindset routine
🔗 Connect with me on Instagram
🔗 Visit my website for coaching & resources

Let’s Keep the Conversation Going!

If this episode resonated with you, share it with a friend who needs to hear this message. And if you’re ready to take your business to the next level, I’d love to hear what bold step you’re committing to today!

💬 DM me your takeaway or tag me in your story!

🎙 Subscribe & Review
If you enjoyed this episode, don’t forget to follow, rate, and review the podcast—it helps more health professionals like you step beyond the clinic and into the business they love.

Until next time, take th

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


041 What I wish I knew when I started my business" - an interview with my client Fiona Brannigan 03 Feb 202500:32:52

Welcome along, everyone! I’m so excited to bring you this episode because I’m chatting with my lovely friend and client from the Accelerate Mastermind, Fiona Brannigan. We’re diving into Fiona’s journey from the NHS to running her own successful business, Inspirit Nutrition and Dietetic Consultancy. If you’ve ever wondered what it’s like to step away from the healthcare system and build something of your own, this episode is for you.

Episode Summary:
In this episode, I sit down with Fiona Brannigan, a registered dietitian who helps individuals over 50 (particularly those 65+) manage gut health and chronic conditions. Fiona shares her story of leaving the NHS, navigating personal challenges, and embracing entrepreneurship. We discuss the highs and lows of starting a private practice, overcoming mindset blocks, and how she’s grown her business with confidence and purpose.

Fiona’s inspiring journey is packed with insights on overcoming fears, building self-belief, and structuring a business that works around life’s priorities. Whether you’re thinking about leaving clinical work or just starting your entrepreneurial journey, you’ll find valuable takeaways here.

What You’ll Learn in This Episode:

  • Fiona’s motivation to leave the NHS and start her own practice.
  • The biggest mindset challenges she faced and how she overcame them.
  • Why building an email list early is crucial for business success.
  • How having a strong “why” can keep you motivated through tough times.
  • Practical strategies Fiona uses to stay organised and focused.

Key Takeaways:

  • “Everything you want is on the other side of fear.”
  • People buy what they want, not what they need.
  • Having a solid plan and tracking progress is essential for business growth.
  • Surrounding yourself with support makes all the difference in business.

Resources

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


040 How do I know I’m ready to run Facebook and Instagram ads? 27 Jan 202500:20:54

Welcome to Beyond the Clinic! I’m Sarah Almond Bushell, and I’m so pleased you’re here. Whether you're a regular listener or joining us for the first time, you’re in the right place to gain practical, no-nonsense advice to help you grow your business with confidence.

In this episode, we’re diving into a hot topic - Facebook and Instagram ads. Are you tempted to give them a go but unsure if you're truly ready? I’ll be breaking down exactly what you need in place before you start investing in ads, helping you avoid costly mistakes and ensuring your hard-earned money is well spent.

Episode Summary
If you’ve ever found yourself posting consistently on social media but getting little engagement, you might have wondered whether running ads is the magic solution to your growth struggles. But here’s the thing, ads aren’t a quick fix. In this episode, I take you through the essentials you need to have in place before considering paid advertising, so you don’t waste valuable time and money. From understanding how ads amplify your existing marketing efforts to making sure your lead magnet, email sequences, and messaging are spot on, this episode will help you figure out whether you’re truly ready to take the plunge into Facebook and Instagram ads.

Key Takeaways

  • Ads amplify what’s already working, if your marketing isn’t effective, ads won’t fix it.
  • Engagement ads should come before conversion ads to build a warm, engaged audience.
  • Your lead magnet and email funnel must be optimised before investing in ads.
  • Running ads requires a clear budget and consistent strategy—turning them on and off can be costly.
  • Tracking and analysing data is essential to making evidence-based decisions and adjusting your strategy.

Ready to take your marketing to the next level?
Before you dive into ads, make sure your marketing foundations are solid. If you need support with refining your strategy, I’m here to help. Book a discovery call with me and let’s make sure you’re set up for success.

Thanks for listening, and I’d love to hear your thoughts on this episode! Let me know, are you ready to run ads, or do you have some groundwork to do first?

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


039 My Morning & Evening Rituals For Business Success20 Jan 202500:30:49

Hi, it’s Sarah Almond Bushell! I’m so glad you’re joining me for this episode of Beyond the Clinic. Today, we’re tackling a topic that resonates with many of us, how to set yourself up for success every single day. Whether your mornings feel chaotic or you’re struggling to stay consistent with routines, this episode has something for you.

Episode Summary:
In this transformative episode, we explore the power of morning and evening routines. Drawing from personal experiences and science-backed strategies, I share practical tips to cultivate habits that improve your mindset, boost productivity, and accelerate business growth.

You’ll hear about:

  • How I used routines to rebuild focus and grow my private practice during a challenging life chapter.
  • The importance of daily rituals for mindset, productivity, and overall success.
  • A deep dive into the SAVERS framework from Hal Elrod’s The Miracle Morning.
  • Simple evening practices to clear mental clutter, embrace gratitude, and set up your next day for success.
  • Why routines aren’t about waking up earlier but starting your day with intention.

By the end of this episode, you’ll have actionable steps to create personalized routines that work for your unique lifestyle and goals.

Key Takeaways:

  1. Morning Routines Are Transformational: They aren’t about the time you wake up but the intention you set for your day.
  2. The SAVERS Framework: Silence, Affirmations, Visualization, Exercise, Reading, and Scribing are game-changers for focus and momentum.
  3. Evening Routines Prepare You for Success: Practices like celebrating your wins, brain-dumping, and gratitude clear mental clutter and promote restful sleep.
  4. Consistency Over Perfection: Even a six-minute routine can have a massive impact when done daily.

Resources Mentioned:

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


038 Upgrade Your Money Mindset in 5 Steps13 Jan 202500:36:59

Welcome to Beyond the Clinic

If you’ve ever felt stuck in your business, unable to break through to that next income level, or unsure where to start when it comes to making money, this episode is for you. I’m diving deep into the power of your money mindset, how those hidden beliefs and patterns you’ve carried for years could be holding you back, and more importantly, how to shift them.

What You’ll Learn in This Episode

By the end of today’s episode, you’ll discover:

  • How to identify your personal money stories and break free from limiting beliefs.
  • The tools to set and achieve crystal-clear financial goals.
  • Why pricing your services appropriately is vital—and how to do it without guilt or fear.
  • How to reframe money as a tool for impact and freedom.
  • The ways subconscious sabotage may be undermining your financial success.

Grab a notebook or listen through once and return later to reflect more deeply, you’ll want to soak in all the practical strategies I’m sharing.

Key Takeaways

  1. Identify Your Money Stories: Reflect on early experiences with money and how they’ve shaped your current beliefs. Awareness is the first step to change.
  2. Set Clear Financial Goals: Define exactly what you want to earn and why. Use detailed, actionable steps to focus your energy.
  3. Price Your Services Confidently: Stop tying your self-worth to your fees. Charge based on the value you provide, not others’ opinions.
  4. See Money as a Tool: Reframe wealth as an enabler for greater impact, whether it’s supporting a charity, spending more time with family, or expanding your reach.
  5. Recognise Self-Sabotage: Watch out for patterns like over-delivering, underpricing, or hesitating to promote your offers.

Resources and Links

  • Book - The Big Leap Gay Hendricks:

I'd love to hear from you, click the link to 'text' the show directly

🎧 Summer Reset Series
Feeling foggy, frazzled, or like you “should be further ahead” by now? My Summer Reset Series is a 6-part collection of short, insightful episodes to help you reflect, reset, and create breathing room in your business. With a free printable planner to guide you, tune in to episodes 66–71 dropping every Monday throughout the summer school holidays. Your September self will thank you!

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


037 Is Your Mindset Stunting Your Business Growth?06 Jan 202500:24:21

Hi, I’m Sarah Almond Bushell, a registered dietitian, certified business coach, and your host of Beyond the Clinic. I know firsthand how intimidating it can feel to step outside your comfort zone. But if you’re ready to uncover what’s truly holding you back and take bold steps forward in your business, you’re in the right place.

Episode Summary:
In today’s episode, I’m sharing the mindset shifts that helped me break free from self-doubt and grow a thriving online business. We’ll explore why your brain tries to keep you safe in your comfort zone and how self-limiting beliefs act like a smoke alarm, warning you of false dangers. I’ll also guide you through simple, actionable steps to quiet those alarms so you can move forward confidently. By the end of this episode, you’ll have a better understanding of what’s been holding you back and the tools to take bold action in your business.

Key Takeaways:

  1. Why Your Brain Resists Growth: I’ll explain the science behind your brain’s “smoke alarm” and why it overreacts to new challenges.
  2. How to Identify False Alarms: Learn to separate real threats from the fear of stepping into something new.
  3. Reflect and Reframe: I’ll guide you through three powerful questions to help you recognize where you’ve been holding yourself back and imagine what’s possible when you push through.
  4. The Mindset Shift That Changed Everything for Me: I share how working with a mindset coach helped me move past invisible barriers and reignite my ambition.

Resources and Links:

  • Join My Coaching Program: If you’re ready to tackle your self-limiting beliefs, join the waitlist for my 12-week Mindset for Business group coaching program, starting February 2025. [Click here to sign up!]
  • Related episodes:

Action Steps for You:

  • Ask yourself:
    1. Where has fear held me back this year?
    2. What opportunities have I avoided because of doubt?
    3. What would my business look like if I hadn’t let fear stop me?
  • Start small but consistent actions to challenge your brain’s comfort zone.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast


FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan


Work with me:


063 Are You Burning Out and Don’t Even Know It? A Conversation with Holly Monday-Jones07 Jul 202500:34:18

📝 Episode Summary:
In this heartfelt conversation, I’m joined by Holly Monday-Jones—a critical care dietitian turned wellbeing advocate—who shares her journey into entrepreneurship and why she’s made it her mission to support healthcare professionals battling burnout.

We dive into what burnout really looks like (spoiler: it’s not always obvious), why freelance healthcare professionals are often most at risk, and how COVID fundamentally changed the wellbeing landscape in our industry. Holly opens up about her own burnout story and the surprising findings from her master’s research into wellbeing in dietetics.

Whether you’re already feeling the signs of burnout or just want to safeguard your wellbeing as a healthcare professional, this episode is full of real talk, practical insights, and compassionate guidance.

🎧 Listen in if you want to learn:

  • The subtle warning signs of burnout that most people ignore
  • Why traditional self-care advice isn’t enough (and what to do instead)
  • How Holly developed a responsive, tiered wellbeing service tailored to healthcare professionals
  • The boundary-setting habit that changed everything for her
  • Why freelance dietitians often experience more burnout, not less
  • What the research really says about burnout in dietetics—and why it’s not enough

✨ Guest Bio:
Holly Monday-Jones is a critical care dietitian with over 14 years in the NHS and founder of HMJ Wellbeing Solutions. Her work focuses on burnout prevention and tailored wellbeing strategies for healthcare professionals. She combines lived experience, research, and compassionate support to help caregivers prioritise their own health—so they can keep doing the work they love, without burning out.

📌 Links & Resources Mentioned:

  • Take the Burnout Barometer Assessment: htt

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