Beyond The Billboard – Details, episodes & analysis

Podcast details

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Beyond The Billboard

Kirsty Carlson & Livia Brown

Business

Frequency: 1 episode/13d. Total Eps: 45

A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.

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Apple

Data updated on 14/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - Marketing
14/09/2025
#100
🇨🇦 Canada - Marketing
13/09/2025
#63

Spotify

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RSS feed quality and score

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RSS feed quality

To improve

Score global : 58%

Publication history

Monthly episode publishing history over the past years.

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Latest published episodes

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All Unite: OOH Measurement with Rafe Usher-Harris

Season 2 · Episode 21

Sunday, September 7, 2025 • Duration 32:23

In this episode, we sit down with Rafe Usher-Harris, Commercial Director at All Unite, to unpack how their platform is shaping Out of Home (OOH) measurement in South Africa.

We dive into their methodology, costs, and the unique benefits they bring to the market, with a particular focus on how All Unite approaches VAC (Visibility Adjusted Contact) measurement metrics.

If you’re looking to better understand the evolving measurement landscape and what sets All Unite apart, this conversation is a must-listen.

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ROAD 2.0: OOH Measurement with Trish Guilford

Season 2 · Episode 20

Thursday, August 21, 2025 • Duration 38:23

We kick off a three-part series on OOH measurement with Trish Guilford, General Manager of the OMC. In this episode, we unpack the formation and evolution of the OMC, the ROAD 2.0 methodology, and the latest updates.

Trish explains the costs and benefits of being part of the OMC and why the introduction of VAC (Visibility Adjusted Contact) is a game-changer, aligning South Africa with global best-practice standards in OOH measurement.

A must-listen for agencies, media owners, and marketers looking to understand how trusted measurement is shaping the future of OOH.

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130 Years in Motion: SAB’s Moving Tribute to the Future

Season 2 · Episode 19

Thursday, August 7, 2025 • Duration 35:10

In this episode, we sit down with Marsha Kumire, Corporate Brand Director at The South African Breweries, and Roanna Williams, Chief Creative Director and Founder of Boundless, to unpack the "130 Years in Motion" campaign SAB’s bold tribute to over a century of brewing history and nation-building in South Africa.

We explore the creative thinking and cultural insight that shaped the campaign, the challenges and triumphs of bringing it to life, and the pivotal role that OOH played in creating national impact.

From concept to execution, this episode gives you a front-row seat to one of the country’s most meaningful brand stories in recent memory.

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WOO Mexico: Unpacked with Gideon Adey

Season 2 · Episode 18

Thursday, July 24, 2025 • Duration 34:21

Join us for an exclusive deep dive into the latest World Out of home (WOO) WOO Conference in Mexico, as Gideon Adey, CEO at GurOOH shares a firsthand account of the biggest insights, trends, takeaways, and hot topics from the event.

From emerging innovations in OOH advertising to global market shifts and local nuances, this episode is your backstage pass to everything that mattered.

Whether you missed the conference or want to relive the highlights, this conversation delivers all the key moments; unpacked, unfiltered, and straight from the source.

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Pineapple: A Client's Point of View with Nichole Shub

Season 2 · Episode 17

Thursday, July 3, 2025 • Duration 44:56

In this episode, we’re joined by Nichole Shub, Chief Marketing Officer at Pineapple Insurance - a brand that’s become one of the biggest names in the Out of Home (OOH) space in South Africa.

Nichole takes us behind the scenes to unpack how Pineapple earned its standout reputation in the OOH game. We explore what it really takes to execute exceptional OOH campaigns, from having an intentional strategy, to bold creative, to fostering strong partnerships.

We also dive into how to bring your audience along with you on your OOH journey and why this matters more than ever in a cluttered media landscape.

Whether you're a brand, media owner, or agency, this conversation is packed with insights you won't want to miss.

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Strategic Innovation to Elevate OOH with Ricardo Lopes

Season 2 · Episode 16

Thursday, June 26, 2025 • Duration 35:22

In this episode, we sit down with Ricardo Lopes, the Group Strategy Director at dentsu International to explore the power of strategic innovation in Out of Home.

With deep experience across both South African and European markets, Ricardo takes us behind the scenes of crafting effective media strategies that go beyond flashy gimmicks, focusing on innovation that adds real value.

We unpack what it means to integrate innovation purposefully within OOH campaigns, and how to use the medium to build truly iconic brands.

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OOH Unplugged: Behind the build with Tanner Rock

Season 2 · Episode 15

Tuesday, June 17, 2025 • Duration 26:29

In this episode we go behind the scenes of Out of Home development with industry expert Tanner Rock. With years of experience under his belt, Tanner shares invaluable insights into what it really takes to develop successful OOH inventory - from identifying the right locations to overcoming complex build challenges. We explore some of his biggest wins, toughest lessons, and the critical factors that influence site selection. Plus, Tanner offers his perspective on why collaboration among media owners is key to growing the industry. This is a must-listen for anyone involved in the OOH space.

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OOH in Africa: Unlocking OOH in Kenya with Alex Tutu

Season 2 · Episode 14

Thursday, May 22, 2025 • Duration 33:22

In this episode, we explore the vibrant and rapidly evolving Out of Home (OOH) landscape in Kenya with industry expert Alex Tutu. With experience on both the media agency and media owner sides of the industry, Alex brings a unique perspective on how to unlock value in one of Africa’s most exciting OOH markets. We unpack some of the biggest opportunities in Kenya, the latest in OOH technology, and how ROI is measured in this market. Alex also shares actionable tips for succeeding in Kenya’s OOH space and sets the record straight on some of the most common misconceptions about the industry.

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Auto & General: A Client's Point of view with Johanni Jennings

Season 2 · Episode 13

Thursday, May 8, 2025 • Duration 37:32

In this episode, we sit down with Johanni Jennings, Head of Marketing for Auto & General and Partnerships at Telesure Investment Holdings. Johanni shares her insights on the value of a strategic, intentional approach to Out of Home (OOH) advertising. We explore how brands can maximise their OOH investments, align creative with context, and drive meaningful results. Plus, Johanni gives us an exclusive look behind the scenes of some of Auto & General’s standout campaigns - from concept to execution.

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OOH's role in the Creative Strategy with Melanie Campbell

Season 2 · Episode 12

Wednesday, April 23, 2025 • Duration 25:27

In this episode, we sit down with Melanie Campbell, the Group MD at Rapt Creative, to explore the evolving landscape of Out-of-Home (OOH) advertising. Melanie, with her wealth of experience working on major alcohol brands in South Africa, dives into how the role of OOH has shifted over the years. She shares valuable insights on what brands are looking for in OOH campaigns and offers expert advice on how to maximize the impact of this dynamic medium. Whether you're in the advertising world or simply curious about OOH’s role in modern marketing, this conversation is packed with actionable takeaways and industry wisdom!

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Beyond The Billboard – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Beyond The Billboard – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify