Beyond Luxury – Details, episodes & analysis

Join us to explore the transformative power of digital product passports and connected items with insights from Natasha Frank CEO of Eon, Pierre-Nicolas Hurstel CEO of Arianee, and Jake Gajdamowicz CEO of Uniqly. They share their unique journeys and how their expertise is driving the integration of intelligence into products, enhancing value and traceability in the luxury market.

We'll uncover the evolving role of blockchain and NFC technology in creating secure, interactive products, paving the way for a new paradigm in customer engagement and sustainability. As we approach the EU legislation mandating digital product passports by 2027, our discussion highlights the importance of brands adapting to these innovations.

Takeaways:

• Digital product passports are revolutionizing customer engagement and sustainability by embedding intelligence into products.
• Blockchain and NFC technology are key to creating secure, interactive products that support circular business models.
• Upcoming EU legislation will require brands to implement digital product passports by 2027, signaling a major shift in the industry.
• The future of product ID monetization and customer engagement lies in digital IDs, with brands exploring new opportunities through smart clothes and connected objects.
• Cross-departmental collaboration and scalable solutions are essential for brands looking to thrive in this digital transformation.

Bonus Podcast Episode from the ⁠Future+⁠ Paris Event.

Future+, is a curated global network for founders, visionaries and disruptors across creative, culture and technology facilitating connections, collaborations, education and access to events, networking, content and insights.

Join us to explore the captivating world of augmented reality and luxury branding with Geoffrey Perez, Global Head of Luxury at Snap. He shares his compelling career journey, from media agencies, to Yahoo, to his current role, and how his love for fashion and cutting-edge technology seamlessly brought him to Snap. We'll uncover the evolution of digital formats, from vertical videos to immersive AR experiences, and how luxury brands can leverage these innovations to create compelling and impactful advertising.

Geoffrey discusses the evolution of AR, from selfie-centric filters to immersive rear camera experiences that interact with the real world, and showcases collaborations with renowned brands like Louis Vuitton. We'll see how advancements in smartphone technology and internet connectivity have expanded the canvas for both users and brands, paving the way for future innovations in spatial computing!

Takeaways:

1. Augmented reality is transforming luxury branding, offering new avenues for creating compelling and impactful advertising.
2. Snapchat’s visual communication tools have revolutionized personal expression and luxury branding, providing a safe and expressive space for users.
3. The evolution of AR at Snapchat includes collaborations with high-end brands like Louis Vuitton, moving from selfie-centric filters to immersive rear camera experiences.
4. AI-powered tools in Snapchat Plus, with over 7 million monthly subscribers, offer creative opportunities for developing engaging AR lenses and captions.
5. Lens Studio empowers creators and brands to collaborate on impactful marketing campaigns, seamlessly blending online and offline luxury retail experiences.

Join us in this compelling episode with Diana Verdes Nieto as we explore the transformative world of luxury through the lens of sustainability and the influential impact of Generation Z. Diana, an industry pioneer with an impressive 25-year legacy, shares her extensive knowledge gained from her work with WWF, the founding of Positive Luxury, author of Reimagining Luxury: Building a Sustainable Future for your Brand and her experiences at the prestigious Davos forum, UN, and more. Dive deep into the evolving narrative of luxury brands as they align with Environmental, Social, and Governance (ESG) principles, and how the industry is responding to global challenges. Discover the pivotal role of Gen Z consumers who are redefining the value of luxury with their commitment to sustainability and ethical consumption. Learn about their preferences for experiences, trading, and secondhand goods, leading to a significant shift in the luxury market. We also examine the symbiotic relationship between innovation and sustainability. Experience firsthand accounts of initiatives like LVMH's 'Dare to be Green', which are propelling the luxury industry towards a more sustainable future. Hear how companies like Philips are navigating new legislation and leading with innovative practices. This episode not only explores the current state of luxury but also charts a course for the future where sustainability is seamlessly integrated into the essence of luxury. Engage with Diana's leadership thoughts, available in her new book, and follow her journey as she continues to influence. Key Points: Examining how luxury brands integrate ESG principles. Discussing Gen Z's influence on the luxury market through sustainable and ethical practices. Insights into initiatives like LVMH's 'Dare to be Green'. Featuring Diana's extensive experience and her new leadership book. Visioning a future where luxury and sustainability are intertwined.

Join us as we sit down with Ashumi Sanghvi, the visionary behind MAD Global and Future+, to explore her 15-year journey at the intersection of luxury, media, and technology. Ashumi shares her insights on the evolution from print to digital, the impact of new technologies on brand engagement, content creation, and the future of luxury. Her extensive experience and roles across various influential platforms have positioned her as a leading figure in shaping the digital landscape of luxury and a grand alchemist connecting important players in the space to create a better and more exciting tomorrow.

Key Highlights:

• Ashumi's transition from traditional media to digital platforms in luxury branding.
• The influence of emerging technologies on luxury media consumption, content creation, and brand interaction.
• The role of blockchain, RFID, and NFC in enhancing luxury goods' authenticity and traceability.
• Future Plus's impact on bridging digital-native brands with technology and traditional luxury companies.

Follow her:

Instagram @futureplus.xyz, @mad.global, @ashumiss

Dive into the future of luxury branding with Michel Tjoeng, Co-Founder of ChatLabs and winner of the LVMH 2023 AI Prize. Michel is a trailblazer in digital marketing and AI technology. His journey from the early days of e-commerce to leading innovative projects at De Beers sets the stage for his groundbreaking work at ChatLabs.

Discover how ChatLabs is transforming the digital customer experience by leveraging AI to offer unparalleled personalization, mirroring the bespoke service of high-end retail in the online world.

Key Highlights:

• Michel Tjoeng's evolution from e-commerce to leading ChatLabs, focusing on AI-driven personalization in luxury branding.
• ChatLabs' innovative approach to mimicking high-end retail experiences online, enhancing customer satisfaction through personalized interactions.
• The strategic use of AI and unstructured data analysis at ChatLabs to refine and personalize the digital customer journey.
• Insights into the future of consumer data usage, emphasizing the shift towards context and preferences over traditional identifiers, amidst privacy concerns.
• ChatLabs' achievement of winning the LVMH 2023 AI Award, marking a significant milestone in the intersection of luxury branding and AI technology.

Welcome to Season 2 of the Beyond Luxury podcast!

Building on our first season's success, we're excited to offer deeper insights into the luxury industry's evolving landscape.

This podcast, a spin-off of Carlota's book Beyond Luxury: The Promise of Emotion, invites you into discussions with leaders from various luxury sectors, including fashion, beauty, art, tech and more.

Carlota shares her experience from leading innovation in a top luxury brand to her entrepreneurial ventures, focusing on the integration of technology, experience, and human connection.

This season, we aim to reveal the untold stories of a traditionally exclusive industry, making it more accessible and relatable.

Join us in Season 2 as we explore the future of luxury, aiming to co-create a vision that goes beyond the conventional!

Join this enlightening episode where Ahmed Zaidi bridges the worlds of fashion, artificial intelligence (AI), and sustainability within the luxury sector. With a solid foundation in computer science and a fervent passion for fashion, Ahmed delves into AI's transformative role in luxury fashion. He traces AI's evolution from rule-based systems to the complexities of deep learning, illustrating its capacity to redefine consumer experiences through personalization and streamline supply chain efficiencies.

Ahmed underscores the critical importance of sustainability in fashion, highlighting AI's potential to enhance waste management and promote circularity. He outlines three pivotal strategies for brands that integrate AI: deepening consumer insights, fostering supply chain collaborations, and adopting forward-thinking technologies like blockchain and quantum computing.

Further exploring the revolutionary edge of quantum computing, Ahmed unveils its potential to introduce true randomness into learning about consumer behavior, system dynamics, and supply chain intricacies. He shares his aspirational view of the luxury landscape by 2035, envisioning a space where creativity thrives and physical-digital experiences merge seamlessly.

Key Takeaways:

• AI's Revolutionary Role: AI promises to overhaul the luxury fashion industry, from enriching customer interactions to personalizing the shopping experience.
• Optimizing Supply Chains: Through AI, brands can achieve leaner operations, fostering better collaboration with manufacturers and reducing waste.
• Sustainability as a Priority: AI's contribution to sustainable practices in fashion paves the way for enhanced circularity and transparency.
• Strategic AI Implementation: Brands should aim to understand their consumers better, improve supply chain interactions, and embrace technologies like blockchain and quantum computing for a significant impact.
• The Future of Fashion: Anticipates a shift towards more thoughtful consumption patterns, driven by quantum computing's capabilities and a reimagined incentive system within the industry.
• Vision for 2035: Imagines a balanced ecosystem where digital and physical realms merge, providing a platform for creative expression and innovation in luxury fashion.

Follow Ahmed Zaidi's Journey: Stay updated with Ahmed's latest research and insights into the future of luxury fashion and technology by following him on Instagram and Twitter (@_Ahmetz80).

Join us on an enlightening conversation with Michael Goldin, founder of Storied Collection, as he reimagines the future of luxury travel by looking at the past. Goldin highlights the essential role of human connection, identity, and belonging in elevating travel experiences. He reveals how historic accommodations offer more than a stay. They're portals to immersive, authentic experiences.

Goldin speaks about the potential of skillfully blending technology, like virtual reality and AI, with the luxury sector, enhancing guest experiences while emphasizing wellness, personalized service, and the power of storytelling. He foresees a future where luxury is defined by holistic well-being and meaningful, story-rich experiences.

Takeaways

• Luxury accommodations should provide authentic and personalized experiences for travelers, catering to their interests and desires.
• The merging of legacy, history, and luxury creates a unique and meaningful travel experience, allowing guests to connect with their past and explore their identity.
• Technology, such as virtual reality and AI, can enhance the accessibility and personalization of luxury stays, but the human touch and connection remain essential.
• Wellness and sustainability are becoming increasingly crucial in luxury travel, focusing on health, wellness activities, and environmentally friendly practices.
• The craft of storytelling is a crucial element of luxury accommodations, allowing guests to engage with the history and heritage of the property and create lasting memories.

Join us to discuss the future of luxury travel and hospitality and the impact of technology on the industry with Michael Ross, a thought leader in the travel and hospitality sector.

Michael shares insights on hyper-personalization, the role of blockchain in hotel booking, and the importance of sustainability in luxury experiences. He also explores the power of community in hospitality and the potential of Web3 technology, including blockchain, AI, and AR/VR.

We delve into hyper-personalization in luxury travel and hospitality and how technology can tailor the guest experience from arrival to departure. The discussion covers personalized menus, customized room amenities, and integrated entertainment options, emphasizing the need to cater to individual preferences and expectations.

Takeaways:

• Luxury hospitality increasingly focuses on hyper-personalization to create unique experiences for each guest.
• Blockchain technology is revolutionizing hotel bookings, ensuring secure and personalized experiences.
• Sustainability is gaining importance in luxury hospitality, with a growing demand for eco-friendly options.
• Web3 technology and community engagement are shaping the future of travel, offering personalized and immersive experiences.
• Virtual and augmented reality has the potential to enhance travel experiences by providing virtual previews of destinations and accommodations.
• Hyper-personalization involves using technology to craft personalized guest experiences, such as tailored dining options, customized room amenities, and entertainment tailored to guest preferences, enhancing the overall experience.

Revolutionize your travel with sleap.io

Join us in a fascinating exploration with Dr. Jinju Heo as we delve into the transformative roles of innovation, technology, and sustainable practices within the luxury industry. This episode provides an in-depth look at the emerging trends and necessary shifts in luxury.

Discover how luxury brands are encouraged to develop new business models and create renewable raw materials. These steps increase product longevity and foster a more circular economy.

Takeaways:

• Luxury brands are advised to adopt new business models and invest in renewable materials to enhance product usage and endorse circularity.
• The role of innovation and digital technology is emphasized as critical in achieving circularity throughout the luxury industry, from production to sales.
• Technological advancements, including authentication labels, blockchain, and smart inventory systems, are highlighted for their ability to boost product authenticity and traceability and to help avoid overproduction.
• Key strategies for a sustainable luxury brand include embracing circular design principles, motivating managers to achieve sustainability goals, and improving supply chain efficiency.