Explore every episode of the podcast Between Two Creeks | Marketing Podcast

Is your website just sitting there looking pretty—or is it actually working for your business?

In this episode of Between Two Creeks, we break down what makes a high-performing business website or e-commerce site in today’s competitive market. From creating bookings to generating qualified leads, attracting top talent, and simplifying complex services, we walk through real-world examples of websites that actually drive results.

You’ll see featured sites from industries like:

• Heli-skiing tourism (Northern Escape Heli Skiing)

• HVAC services and recruitment (Kimco Controls)

• Pool cover sales and installations (Pool Patrol)

• Commercial cleaning lead generation (Jani-King)

• High-tech automation

• Law firms and community branding (FH&P Lawyers)

• Retail and hybrid e-commerce (Fresh Air, The Greenery)

• Local food brands and storytelling (Big Air Foods)

We also cover critical website KPIs like page speed, mobile usability, and SEO rankings, plus why your site should convert like a sales rep—available 24/7.

Whether you’re planning a new website or wondering why your current one isn’t delivering, this episode is packed with practical takeaways and strategy.

About Twin Creek MediaAt Twin Creek Media, we’re more than just a marketing agency based in the Okanagan—we’re your full-service marketing department. With over two decades of experience working alongside business owners and managers, we understand the challenges of growing your business in a competitive market. That’s why we bring a team of talented marketing professionals, innovative ideas, and proven expertise to help you achieve your business goals.Our services include digital marketing strategy, branding and design, social media management, advertising, SEO, web development, photography, video production, content creation, and data analysis. From crafting a standout online presence to driving measurable results, we’ve successfully completed 100s of projects for businesses across Canada.Ready to amplify your business with tailored marketing solutions? Visit our website to learn more: https://www.twincreekmedia.com/

More than just an Okanagan agency, think of us as your marketing department. After 10+ years of speaking with business owners and managers about their challenges, we know it's a tough job to do alone. Through managing 100s of projects, we bring together a group of talented people, fresh ideas, and lots of experience to the table to help you reach your business goals. Strategy, design, programming, social media management, advertising, photography, video production, creative writing, and analysis are among the many passions in our wheelhouse. See our website to learn more: https://www.twincreekmedia.com/

Setting clear and defined goals is a crucial step in any successful business strategy. At Twin Creek Media, we believe in working backwards from the finish line—understanding where you want to be and then creating a roadmap to get there. In this discussion, James and Jocelyn dive into the importance of goal setting, particularly in the context of marketing.

They explore how setting SMART goals—Specific, Measurable, Attainable, Realistic, and Time-bound—can significantly impact your business's success and how having clear objectives not only guides your marketing strategies but also enhances team motivation and company growth.

About Twin Creek Media More than just an Okanagan agency, think of us as your marketing department. After 10+ years of speaking with business owners and managers about their challenges, we know it's a tough job to do alone. Through managing 100s of projects, we bring together a group of talented people, fresh ideas, and lots of experience to the table to help you reach your business goals. Strategy, design, programming, social media management, advertising, photography, video production, creative writing, and analysis are among the many passions in our wheelhouse. See our website to learn more: https://www.twincreekmedia.com/

In this episode of Between Two Creeks, James and Thomas, the co-founders of Twin Creek Media, dive into the world of SEO and why it’s a game-changer for business success. With Google ruling the search engine world, ranking high is key to boosting your website traffic and leads. We'll break down how to create a winning SEO strategy, covering everything from keyword tips to understanding search intent, and the ins and outs of on-page vs. off-page SEO. Plus, we’ll share some cool success stories from our clients, like Space Center Storage and Snore MD, showing how effective SEO can supercharge business growth!

“Between Two Creeks” is Twin Creek Media’s weekly podcast series. You can find us on YouTube, Facebook, Instagram, and Spotify. If you enjoy listening to the latest and wonkiest in marketing every week, don’t forget to hit that subscribe button!

If you want us to amp up your marketing, click here to contact us and let’s chat!

“Between Two Creeks” is Twin Creek Media’s weekly podcast series. You can find us on YouTube, Facebook, Instagram, and Spotify. If you enjoy listening to the latest and wonkiest in marketing every week, don’t forget to hit that subscribe button! If you want us to amp up your marketing, click here to contact us and let’s chat!

Most companies are always eager to spend on marketing; getting in on the latest trend or the latest platform! But how often do you go back to look at the performance numbers? To evaluate how well your marketing activities worked and to compare what works best? 

At Twin Creek Media, we put a lot of effort into understanding and making decisions based on the data. So, how do we analyze this data? In this episode, we are going into detail about our “Analytics” journey. 

Between Two Creeks” is Twin Creek Media’s weekly podcast series. You can find us on YouTube, Facebook, Instagram, and Spotify. If you enjoy listening to the latest and wonkiest in marketing every week, don’t forget to hit that subscribe button! If you want us to amp up your marketing, click here to contact us and let’s chat

“Between Two Creeks” is Twin Creek Media’s weekly podcast series. You can find us on YouTube, Facebook, Instagram, TikTok and Spotify. If you enjoy listening to the latest and wonkiest in marketing every week, don’t forget to hit that subscribe button! If you want us to amp up your marketing, contact us and let’s chat! Visit twincreekmedia.com for more fun insights!

Between Two Creeks” is Twin Creek Media’s weekly podcast series. You can find us on YouTube, Facebook, Instagram, and Spotify. If you enjoy listening to the latest and wonkiest in marketing every week, don’t forget to hit that subscribe button! If you want us to amp up your marketing, click here to contact us and let’s chat! 

Have you ever been “inspired” to buy something on a whim when doing your nightly scrolls on Facebook / Instagram or TikTok? Have you ever wondered how your social media knows exactly what you want, like that really cool bike you’ve been looking at or that super cute sweater popping up on your newsfeed?

Ah, the power of Social Commerce! Let's dive into all about Social Commerce in the latest Between Two Creeks Vlog!

So... What's in a Face? For You? Your Business? Your Brand?

Let's talk about faces in the latest "Between Two Creeks" episode!

Your Google Business Profile is such an important business asset, but do you make use of its full potential?

In our previous episode, we discussed how the Google Business Profile helps with Visibility & Reach and Local SEO. In this episode, we’ll take a deep dive into discussing reviews and data, wrapping up with some really cool stats!

Most businesses consider their Google Business Profile to be a road sign. It just exists to help people find you - and that’s that. But what if we told you that your Google Business Profile is one of the biggest digital assets you own and that you can do so much with it to support your business’s SEO efforts? 

In our latest vlog, James and Noah will explore the importance of visibility and reach as well as local SEO in the context of optimizing your Google Business Profile. Let’s start!

We are back with another episode of “Between Teo Creeks”! This week’s discussion? Branding No-No’s. It’s so easy to avoid some of these very obvious branding faux pas, but somehow, many marketers and business owners seem to keep doing exactly what they are not supposed to. So, what are these big no-no’s in branding? In this episode, we focus on Font Usage (don’t use Comic Sans), Contrast (Yes!), Made-Up Words and Selecting a Website Name. Let’s get started!

We started with a few ideas, but it ended up being a long, long discussion about Website Design Trends for 2023. Welcome to Episode 3 of “Between Two Creeks” - where we wrap up this topic with some interesting insights!
In this episode, we talk about E-commerce and how conversations through ChatBots and Text Messages (you read that right) help drive conversions.
Let’s get started!

Welcome to Episode 2 of “Between Two Creeks” - where we continue exploring “Website Design Trends in 2023”. 

In this episode, we take a deep dive into the importance of User Experience - especially in the form of video, photo, graphics and navigation - to drive the brand message across a website and onto social media. 

Let’s get started! 

James and Noah sat in front of a camera, and boom, “Between Two Creeks” happened! This is our latest adventure, a series of weekly vlogs with marketing tips + a bit of nonsense for Business Owners, CEOs and Marketing Directors. 

This week’s highlight? Website Design Trends in 2023!

Let’s get started!