Between the Lugs - Diary of a Small Business – Details, episodes & analysis

Join Greg, Oliver and Gordon as they talk through the realities of building and running Marloe Watch Company - from product ideas and design to marketing, launch, and the everyday decisions that come with growing a British business.

Each episode starts with a simple idea or observation and quickly grows into something bigger. From product decisions and creative direction to industry trends and customer behaviour, nothing is off‑limits.

Some conversations stay focused. Others don’t. That’s part of it.

Whether you’re into watches, small business, marketing, design, or just enjoy hearing ideas take shape in real time, Between the Lugs offers a candid look inside a company working things out as it goes.

Welcome to our new podcast, Between the Lugs, where we discuss the ins and outs, the trials and tribulations, the ups and downs, the roundabouts of how to run a watch business.

In this episode, Greg spends most of the time thinking about Vin Diesel, Oliver drinks whisky, and Gordon has a hard time keeping up with the Oliver mentioned Sweden/France/Living Abroad/Can Speak any Language/Man of the World Klaxon.

This episode is sponsored, obviously, by Vin Diesel*.

*It's not, please don't sue us.

Welcome to our new podcast, Between the Lugs, where we discuss the ins and outs, the trials and tribulations, the ups and downs, the roundabouts of how to run a watch business.

For the inaugural episode, join our host Greg chatting with Oliver and Gordon - co-founders of Marloe Watch Company - about the rise of the Haggis Works, Pinky and the direction of the company as we enter, what we believe to be, our most exciting phase since launching in 2015.

This episode is sponsored by Marmalade.

Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.

Alison takes Olly’s spot this week to talk about bringing watch assembly and servicing in-house at Marloe, how she found herself in the world of watchmaking, and what it actually takes to get into this increasingly in-demand profession. Also featuring details of a surprisingly good lunch.

This episode is sponsored by after-credit cameos.

Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.

@MarloeWatchCo on socials or email us hello@marloewatchcompany.com

BHI Watch Taster — A fantastic intro into the world of watchmaking and dabbling with a movement.

https://bhi.co.uk/courses/on-site-courses

British School of Watchmaking — 1 and 2 year options

https://www.britishschoolofwatchmaking.co.uk/courses

Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.

In this episode, Greg spots something unusual on Gordon’s shelf, the conversation turns to investment in a small business, and Olly walks us through the value of understanding the end of the financial year.

This episode is sponsored by the “=SUM(A1:A80)” formula in Excel.

Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.

@MarloeWatchCo on socials or email us hello@marloewatchcompany.com

Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.

In this episode (recorded 08/04/26), Greg interrupts Gordon’s holiday to talk about Olly’s holiday, how distance can impact quality and output, the fascination with space and distance, and why simple conversations rarely stay simple for very long.

This episode is sponsored by the concept of buzz cuts.

Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.

@MarloeWatchCo on socials

hello@marloewatchcompany.com