Welcome to the Better Your Business podcast! In this very first solo episode, your host Cheryl “Cher” Goetz welcomes listeners to the podcast and opens up about her journey as a Realtor, educator, and community builder. From her early beginnings in her father’s home building business to creating a relationship-based real estate career, Cher shares candidly about the highs, lows, and lessons she’s learned along the way. She explains the heart behind the podcast name, the importance of running a business that fuels your life, and gives listeners a taste of what to expect from upcoming episodes. This introduction sets the stage with authenticity, humour, and practical wisdom for realtors looking to grow with ease and alignment.
In this episode, you’ll hear:
- [00:42] Why Cher launched Better Your Business and her vision for the podcast.
- [02:08] Overcoming imposter syndrome and building a sustainable solo-agent business.
- [05:30] How the name Better Your Business came to be and the heart behind it.
- [14:50] How defining success shifted from “busyness” to creating joy, ease, and presence.
- [17:02] Attracting aligned clients by showing up authentically and setting clear boundaries.
- [21:57] The hardest seasons of business, from burnout to financial strain, and the mindset shifts that helped her through.
- [34:27] Unconventional marketing wins (like showing her messy home) and flops (paid ads).
- [37:52] What Cher does on the days she feels stuck, overwhelmed, or ready to give up.
- [41:17] Routines that support both life and business, from strength training to local events.
- [55:44] Ways to connect beyond the podcast: Instagram, masterminds, workshops, and retreats.
Tune in to this uplifting kickoff episode to get to know Cher, her journey, and her vision for Better Your Business. Whether you’re a realtor just starting out or looking to refine your approach, you’ll find practical takeaways and inspiration to build a business that supports the life you want.
Connect with Cher:
E-mail Newsletter: https://athomeco.myflodesk.com/bybpodcast
Instagram: @chergoetz_
Meet Cheryl 'Cher' Goetz:
Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.
Let's Connect:
Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca
