Iām really proud to announce that we are partnering with EcoSend, a āpioneering platform dedicated to increasing email marketing productivity and performance while minimising the carbon footprint associated with digital marketingā.Ā
The coaching industry continues to boom, with over 71,000 professional coaches in the UK alone. In this conversation we discuss helping coaches make wise choices about your marketing in mind of your own Wants, Needs, Limits and Boundaries, those of your Ideal Client, and the Planet.
The environmental impact of our digital activities is an often overlooked subject, despite studies indicating that sending one email campaign can generate as much as 26g of CO2. It is estimated that over 340 billion emails are sent every day, and processing, sending, receiving, and storing the contents of every email requires energy. Even small improvements can add up to make a significant impact when deployed at a global scale.
There is so much noise out there about how to sell coaching to generate a six-figure (or ā10xā your) income. For three years now, Better Bolder Braver has been all about how to avoid the Toxic Marketing Bullsh*t. The BBB community and the Coachās Marketing Journey course offers you guidance and support about building up a coaching business via feel-good and ethical marketing practices.
I have myself moved Better Bolder Braverās email marketing operations over to Ecosend to reduce our carbon footprint. Building on this, I have partnered with EcoSend to support you to do the same.
Better Bolder Braver friends (thatās you!)Ā benefit from a discounted EcoSend service as well as some incredibly helpful hand-holding from their team.
As part of this partnership, Iāve been asked by EcoSend to provide them with marketing mentorship - so that they can enhance their own efforts to reach like-minded companies and individuals committed to creating responsible businesses.
