Episode #051 - In this episode of the Better Advertising with Better Media, Destaney sits down with Julian Fenn, an e-commerce expert with a deep background in Amazon strategy and data-driven decision-making. Julian shares his insights on the importance of setting clear success metrics and how data can be a powerful tool in driving growth. He highlights the challenges brands face when managing multiple product categories on Amazon and offers practical advice on when to build in-house capabilities versus relying on external agencies or SaaS tools.

A key takeaway from the episode is Julian’s emphasis on the need for expertise in navigating Amazon's complex ecosystem. He notes that while tools like PacVue can be incredibly powerful, they require a deep understanding of Amazon advertising to be truly effective. Julian also discusses the future of Amazon Marketing Cloud (AMC) and how it can provide deeper insights into customer behavior and advertising performance, helping brands make more informed decisions.

Throughout the conversation, Julian and Destaney explore the overall landscape of e-commerce, touching on the rise of new competitors like Temu and Shein and what these changes mean for established brands. Julian expresses excitement about the potential of AMC to unlock new levels of performance and data integration, while also cautioning brands to be strategic about their investments in both upper and lower funnel marketing efforts.

Key Points Mentioned:

• Importance of Expertise: Understanding Amazon's advertising ecosystem is crucial for making the most of tools like PacVue.
• Data-Driven Decisions: Setting clear metrics and goals is essential for leveraging data to drive e-commerce growth.
• In-House vs. Outsourcing: Julian discusses when it's beneficial to manage e-commerce efforts internally versus partnering with agencies or using SaaS tools.
• Future of AMC: Amazon Marketing Cloud offers powerful insights into customer behavior and ad performance, helping brands optimize their strategies.
• Impact of New Competitors: The entry of brands like Temu and Shein is changing the e-commerce landscape, requiring established brands to adapt their strategies.

Interested in discussing how to optimize your Amazon strategy? ⬇️

https://www.btrmedia.com/getting-started/work-with-btrmedia

👋 Connect with Destaney on LinkedIn

👋 Connect with Julian on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon DSP Series Episode #4 - In episode four of our Amazon DSP Series, Justin Nuckols and Adam Mellott are putting more focus on key performance indicators (KPIs) and measurement strategies for DSP specifically. They stress the importance of understanding what you want to achieve with DSP, whether it's building brand awareness or remarketing to existing customers. It's clear that while Return on Ad Spend (ROAS) is crucial, it's not the only metric that matters.

Setting realistic expectations is vital with DSP because it is all about incremental gains. During the episode Adam notes, "DSP is a long game and initial or immediate results cannot and should not be expected out of the gate." Justin and Adam also discuss how to optimize strategies for different stages of the marketing funnel, from awareness to consideration to purchase intent - highlighting metrics like conversion rate, click-through rate (CTR), and average order value (AOV) as essential for understanding the effectiveness of your campaigns.

The duo also explains how Amazon Marketing Cloud (AMC) provides valuable insights into how DSP integrates with your other advertising efforts. By using tools like the path to purchase and media mix modules, you are able to see how different ad types work together to drive conversions. Justin emphasizes, "You should be advertising at every stage of the funnel, everywhere a customer can see you. It leads to the strongest conversion rate."

Key Points Mentioned:

1. Setting Realistic Expectations: DSP is a long-term strategy, and immediate results should not be expected. Patience and continuous optimization are key.
2. Tailoring KPIs to Goals: It's essential to define your DSP goals, whether it's for brand awareness or remarketing, and adjust KPIs accordingly.
3. Optimizing Across the Funnel: Different stages of the funnel require different metrics and strategies, from conversion rates at the purchase stage to reach and impressions at the awareness stage.
4. Integration with AMC: Using Amazon Marketing Cloud (AMC) helps understand how DSP works with other ad types to drive overall effectiveness.
5. Granular Targeting: DSP allows for detailed targeting based on web activity and demographics, setting it apart from traditional advertising methods.

Interested in chatting if DSP is right for your brand? ⬇️

https://www.btrmedia.com/getting-started/work-with-btrmedia

👋 Connect with Justin on LinkedIn

👋 Connect with Adam on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the first episode of our Amazon DSP Series!

Amazon DSP Series - Episode 1: Join Justin Nuckols and Adam Mellott, from BTR Media, as they break down Amazon's Demand Side Platform (DSP). Discover how Amazon DSP can enhance your advertising strategy beyond traditional Pay-Per-Click (PPC), leveraging Amazon’s first-party data to offer unprecedented targeting capabilities for enhanced brand visibility and tailored audience engagement. Adam and Justin get into the strategic use of DSP to target competitor audiences and integrate with existing PPC campaigns, providing insights and strategies used by us and the brands we partner with. Hear firsthand how custom audience building and creative strategies can significantly improve your targeting efforts.

New to DSP? Start here

A Few of the Topics Discussed:

• The understanding of the DSP platform’s audience targeting and creative capabilities to be utilized effectively, differentiating it from your PPC advertising strategy.
• Custom audience building in DSP and the ability for brands to reach users based on specific behaviors, lifestyles, and purchase history, which is updated about every 8 seconds.
• Accessibility of DSP through agencies like BTR Media, with lower financial barriers compared to direct Amazon self-service.
• How DSP allows brands to advertise beyond the Amazon website using Amazon's first-party data, targeting potential customers on Amazon-owned and third-party websites.
• The integration of DSP and existing PPC strategies and creating a cohesive advertising approach that maximizes brand exposure and customer acquisition efficiency.

➡️ Get weekly insights from BTR Media

➡️ Connect with Adam on LinkedIn

➡️ Connect with Justin on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#044 - This episode features a detailed discussion between Alex Amos, COO of BTR Media, and Bobby Reger, a marketing leader in the space. Hosted by Justin Nuckols, the episode introduces success stories around brands like Natural Dog Company, and their perspectives on current marketing strategies, especially in e-commerce. Bobby has a notable track record in leveraging modern marketing strategies to escalate brand growth dramatically, such as increasing a brand's annual revenue from $3 million to over $35 million.

Key Takeaways:

• Brands need to shoot for a mix of foundational marketing strategies and innovative approaches to maintain competitiveness in the always changing e-commerce landscape.
• In this episode Bobby and Alex both touch on strategies in building effective teams and fostering leadership that can adapt to rapid changes and growth in the digital marketing space.
• What does the future of marketing look like? Authenticity and strategic alignment with brand values are two big ones here! It's no longer about just expanding to new channels. Be strategic and authentic.
• Importance of comprehensive digital strategies, including website optimization, SEO, effective use of Amazon and other e-commerce platforms, and more.

Resources:

• Connect with Bobby - LinkedIn
• Take a look at DrivingForceDigital.com
• Connect with Alex - LinkedIn
• Connect with Justin - LinkedIn
• Learn more about BTR Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Throwback Episode - Amazon DSP is increasingly becoming a go-to for many brands, and rightly so! With this in mind, we've decided it's the perfect moment to introduce an exclusive Amazon DSP series across all our platforms, starting with a throwback to one of our initial episodes. Tune in to hear Adam Mellott from the BTR Media team share his in-depth knowledge of Amazon DSP. We'll dive into the similarities between Sponsored Display and DSP, highlighting the precise targeting capabilities that elevate DSP above the rest. Discover how small tweaks in utilizing DSP can significantly reduce wasted expenditure for both brands focusing on one-time purchases and those aiming for repeat customers.

Go-To Resources:

Get Updates on our DSP Series

See More Resources

Connect with Adam on LinkedIn

Connect with Justin on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#043 (Part Three) - In the final episode of this series, host Justin Knuckles, Adam Mellott, and Brent Wees wrap up their discussion on the transformative power of AI in marketing, stemming from their AI Hackathon experience at the Prosper conference. They share insights into specific AI tools that can revolutionize marketing strategies, emphasizing their utility for beginners and veterans alike in enhancing efficiency and creativity in campaigns.

Key Takeaways:

• The hackathon showcased the role of AI in executing complex marketing tasks rapidly, highlighting tools like Gamma for creating presentations, landing pages, and more with ease.
• Brent and Adam recommend a variety of AI tools, including GPT-4, CoSchedule for social media management, Canva for design automation, and Revoicer for professional-grade voiceovers, demonstrating the wide applicability of AI in different marketing facets.
• This conversation underscores the importance of human oversight in AI-generated content, advocating for a balance between leveraging AI for productivity gains and applying human creativity to refine and personalize outputs.
• They encourage continuous learning and experimentation with AI tools to stay ahead in the marketing field, suggesting building custom GPTs for specific tasks to further streamline workflow.

Resources:

Connect with Brent on LinkedIn

Connect with Adam on LinkedIn

Connect with Justin on LinkedIn

Learn more about BTR Media

www.ideameetplan.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#042 (Part Two) - In this episode we continue the exploration of artificial intelligence's transformative impact on marketing with Justin Nuckols. Joined by Brent Wees and Adam Mellott, they go a bit deeper into the practical applications of AI through their experiences at the Prosper conference's AI hackathon. The team outlines the structured challenge of developing a marketing campaign for a new product within an hour, leveraging AI tools like the Gamma App for rapid execution. The conversation sheds light on the broader implications of AI in streamlining marketing tasks, encouraging a blend of automation and human creativity to enhance campaign strategies. Brent and Adam offer practical advice for marketers looking to incorporate AI into their workflows, emphasizing the importance of experimentation and continuous learning to fully harness AI's capabilities.

Key Takeaways:

• The AI hackathon served as a real-world testbed for the rapid development of marketing campaigns, demonstrating AI's potential to significantly speed up the creative process.
• Brent and Adam highlight the importance of understanding AI tools and their applications in marketing, advocating for hands-on experimentation and utilization of advanced AI functionalities.
• The discussion underscores the balance between leveraging AI for efficiency and ensuring the human element remains central to marketing efforts, stressing the value of personal touch in the age of automation.

Resources:

Connect with Brent on LinkedIn

Connect with Adam on LinkedIn

Connect with Justin on LinkedIn

Learn more about BTR Media

www.ideameetplan.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#041 (Part One) - In this episode of Better Advertising with BTR Media, Justin Nuckols talks about the AI immersive world and how it's changing the way we do business with special guests Brent Wees, RECC and Adam Mellott. They talk about approaches to the integration of AI into professional practice through the lens of their most recent experience: competing in an AI hackathon at the annual Prosper conference. They discuss the outcome of the AI hackathon in this episode—a fresh, interactive model of learning and harnessing the potential AI tools hold. Brent is the founder of Ultimate AI Hackathon, and he talks about how bringing people from the industry into a high-tension environment and having them collaboratively build, brainstorm, and present AI-generated solutions could turn around traditional conference formats to bring about deep learning related to those skills.

Key Takeaways:

• Brent Wees and Adam Mellott—visited the annual international conference in Prosper and participated in the AI Hackathon under hands-on collaborative learning in artificial intelligence.
• Brent, architect of the Ultimate AI Hackathon, is raising the bar on how educational sessions could be delivered at industry conferences with a focus on interactivity and collaboration.
• This was a competition that challenges teams to execute an AI strategy within the shortest period and may even increase chances of being identified with the innovation setting.

Resources:

Connect with Brent on LinkedIn

Connect with Adam on LinkedIn

Connect with Justin on LinkedIn

Learn more about BTR Media

www.ideameetplan.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#040 - In this episode, Emery Robbins (Sr Account Director & Head of Partnerships) and Destaney Wishon (CEO & Co-Founder) unpack Amazon's advertising and its impact on your spot in the organic search lineup. They're laying it all out, using a real-deal case study to show how BTR Media's approach to picking just the right keywords can make all the difference in your campaigns. This episode is packed with down-to-earth advice on making your brand more noticeable and improving your organic Amazon rank.

Some Key Takeaways:

• Getting to the top of the Amazon charts is all about knowing how your ads and where you pop up in searches play together.
• Winning the campaign game is mostly about zoning in on those keywords that perform best for your brand.
• Even if you're not splashing the cash, putting your money on exact match campaigns can help keep you in the bestseller spot.
• Being smart with your ad budget, knowing when to spend more or cut back based on your organic rank, is crucial for balancing things out.
• Quick to adapt campaigns mean you can stay ahead of the game, making sure your brand keeps its visibility and place on the shelf.

Resources:

• Connect with Emery on LinkedIn
• Connect with Destaney on LinkedIn
• Learn more about BTR Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#039 - In this episode, Justin Nuckols brings in Jess Jackson (Head of Client Success), who knows all about making clients happy. They get right into what's up with brands trying to stand out in a world where Amazon and Walmart pretty much run the show. They talk about what works for growing a brand today, and they'll let you in on some tips for finding your way through all the noise. Jess points out the rough spots most brands hit, especially with ads, and highlights how crucial it is to have a solid plan that's all about the long haul and keeping communication with your agency clear and straightforward. Then, they switch gears to talk about how to spend your ad budget wisely and chase after the most effective ways to get your brand noticed. This whole conversation gives you a peek behind the curtain at how BTR Media aims to not just meet what clients expect but to tell a brand story that's going to stick around for a good while.

Key Takeaways:

• Brands often struggle with the lack of a clear advertising strategy and disconnected communication with their current agencies. We see this issue quite often.
• Successful brands are focused on long-term growth, require a personalized advertising approach. This is why working with a full-service agency might not always be the right choice, but this really depends on your brands goals and need for customization.
• Questions brands should ask potential advertising partners include the customization of strategies, budget allocation, and the frequency of strategic discussions.
• It is important for the brands to have a clear understanding of their own goals and to confirm that these align with the agency's approach to achieve long-term success together.

Resources:

Connect with Jess on LinkedIn

Connect with Justin on LinkedIn

Learn more about BTR Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#038 - In this episode of "Better Advertising with BTR Media," Justin Nuckols and Nick Amos from the BTR team dive into some of the newer updates with Amazon advertising. They share insights on Amazon DSP and PPC as well as unique strategies used by big brands in the industry. Justin introduces Nick, who talks about his transition from college to becoming an advertising specialist, sharing personal stories and his love for running. They discuss new ad types available on Amazon, like boosted posts and vertical video ads, offering tips for advertisers to leverage these tools for brand growth. Nick's journey from a newcomer to leading accounts at BTR Media illustrates the dynamic and collaborative environment at our company, in which we emphasize continuous learning and client relationship building. The episode explores the benefits of these creative ad types, providing listeners with actionable advice for enhancing brand visibility and sales on platforms like Amazon, Walmart, Instacart, Target, and more.

Key Takeaways:

• Boosted Posts: A feature now open to all advertisers, allowing them to leverage high-engagement social-style posts on Amazon into paid ads leading to sales.
• Account Evolution: Nick Amos's journey from a beginner to an advanced strategist in PPC advertising, emphasizing the value of continuous learning and growth in the ad industry.
• Vertical Video Ads: A new ad format specified for mobile, offering brands the opportunity to utilize their social content on Amazon, driving users directly to their storefront pages.
• Team Culture: Emphasis on teamwork and shared objectives as a key element to success in the advertising space, as evidenced by Nick's experience at BTR.

Resources:

• Visit the BTR Media Website
• Amazon Learning Console
• Connect with Nick Amos on LinkedIn
• Connect with Justin Nuckols on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#036 - In this episode of "Better Advertising with Better Media," host, Justin Nuckols dives into the world of measuring Amazon advertising success, with an emphasis on optimizing for target ROAS. However, instead of a sole focus on ROAS, Justin talks about adopting a full-funnel advertising strategy as that breaks down your campaigns into five types: Awareness, Rank, Efficiency, Branded, and Auto.

Join Justin as he explains how to allocate budgets into these five key campaign types, and the distinct KPIs relevant to each category. He wraps up the episode by providing strategic allocation percentages for each campaign type, guiding you on how to structure your advertising campaigns on Amazon and more for comprehensive growth.

Key Takeaways:

• A diversified approach to campaign strategy is critical for achieving target ROAS, mirroring successful investment portfolio management.
• Advertising campaigns should be split into five key types: Awareness, Rank, Efficiency, Branded, and Auto, each serving unique objectives within the advertising funnel.
• Specific KPIs tailored to different campaign types, such as impression share for Awareness or conversion rate for Rank and Branded campaigns, provide a clearer measure of success as opposed to ROAS alone.
• Budget allocation across these five campaign types should be strategic and proportional to their relevance and impact on overall performance.
• Continual optimization, through keyword harvesting in Auto campaigns and proper negation, is essential for maintaining and enhancing the efficiency of advertising investments.

Connect with Justin on LinkedIn

Learn more about BTR Media and our strategies

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#050 - Welcome to another episode of Better Advertising with BTR Media! We’re excited to have Vanessa McFill, a digital marketing expert, joining us today. In this episode, hosted by Destaney, we delve into the constantly changing landscape of digital marketing and uncover strategies for building loyal audiences through targeted reach and effective connections. Vanessa shares her insights on the importance of understanding your audience, creating personalized marketing strategies, and leveraging digital platforms like Amazon, Meta, and TikTok to drive success.

In this episode, we cover ⬇️

• The latest trends in digital marketing.
• How targeted reach can build loyal customer bases.
• Strategies for connecting with your audience.
• Insights from Garden of Life's marketing success.
• Practical tips for leveraging digital platforms.
• The role of personalized marketing.
• Future trends in digital marketing and AI.

Resources ⬇️

➡️ Learn more about Garden of Life

➡️ Get weekly insights from BTR Media

➡️ Connect with Vanessa

➡️ Connect with Destaney

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#037 - Matt Kubancik has been selling on Walmart for over a decade, ever since it merged with Jet.com, and has personally witnessed the evolution of Walmart's e-commerce marketplace. Having seen Walmart's emphasis on bringing name-brands into the retailer and offering an alternative to Amazon Prime, Matt believes Walmart is best-positioned to rival Amazon with current macroeconomics trends. Learn how his team at ⁠Guardian Baseball⁠ has found success with Walmart through developing relationships with their account managers & trial and error.

⁠Follow Matt on Linkedin⁠ or ⁠Instagram⁠

⁠Explore more on Guardian Baseball

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#035 - We're joined by the legendary entrepreneur behind DUDE Wipes, Sean Riley, whom you may recognize from Shark Tank when Sean & his co-founders partnered with Mark Cuban! Today we are looking back at how Sean & friends built a top-category brand off of Amazon using top of funnel marketing, such as ⁠putting "DUDE Wipes" on UFC fighter Tyron Woodley's shorts⁠. Sean details how they utilize DUDE Products' omnichannel presence to attract customers on Amazon & see repeat sales on other channels, balancing risks to differentiate your brand to your target market, and how they double down on winners to grow the product catalog.

⁠Follow Sean Riley on LinkedIn⁠

Connect with ⁠Justin⁠ & ⁠Destaney⁠ on LinkedIn

Learn More About BTR Media

Key Takeaways:

• Authentic and disruptive ideas often arise from outsiders with no prior industry experience; execution and scaling are crucial for success.
• Guerrilla marketing techniques provide cost-effective, impactful brand exposure and can lead to viral moments.
• Establishing a brand on Amazon is essential for exposure in the current e-commerce landscape, and subscribe-and-save features can significantly boost customer lifetime value.
• It is important to continuously evaluate product offerings, double down on what works, and fearlessly cut what doesn't.
• The future of e-commerce is increasingly brand-focused, with consumers seeking quality and authenticity over sheer quantity.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#034 - In this episode of "Better Advertising with BTR Media", host Justin Nuckols interviews Justin Chen, co-founder of Pickfu, a market research tool that helps sellers and brands gather consumer feedback before investing heavily in product development and advertising. They discuss the importance of testing and iterating on creatives, such as packaging, main images, and videos, to improve click-through rates and overall sales. Chen also shares case studies of brands that have seen significant improvements in revenue by using Pickfu. Tune in to learn how market research can help optimize your advertising strategies.

Key Takeaways:

• PickFu provides quick and private market research through targeted polls, which can significantly influence e-commerce success on platforms like Amazon and Walmart.
• Market research should be iterative and conducted before committing to product investments to avoid costly mistakes and ensure consumer resonance.
• PickFu stands out from other research tools by being user-friendly, making market research accessible to all types of users.
• Video and AI content is increasingly important in e-commerce and advertising, and PickFu is adapting to allow testing of these mediums for better ad performance.
• Testing creatives and making data-driven decisions with tools like PickFu can lead to immediate ROI and sustainable business growth.

Check out PickFu

Learn more about BTR Media

Follow Justin Nuckols on LinkedIn

Follow Justin Chen on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#033 - In this episode, Justin and Destaney reflect on the past year of BetterAMS and discuss the challenges, growth, and opportunities they encountered. They highlight the significant milestones they achieved, such as team growth and the development of a strong company culture. They also discuss the challenges they faced, including defining their ideal client and saying no to certain brands. The conversation then shifts to client topics, with a focus on the prominent trends and topics that emerged in client conversations throughout the year. They discuss the importance of understanding the changing landscape of Amazon advertising and the need to focus on upper-funnel strategies. The episode concludes with a discussion of personal growth and goals for the future, as well as a teaser for the exciting plans and surprises in store for 2024.

Key Takeaways:

• Building a strong team and company culture is essential for scaling and providing excellent service to clients.
• The Amazon advertising landscape is evolving, with a greater emphasis on upper-funnel strategies and creative development.
• It is important to define your ideal client and focus on working with brands that align with your expertise and long-term goals.
• Personal growth and networking are crucial for success as an entrepreneur, and surrounding yourself with like-minded individuals can provide support and inspiration.
• Embracing change and facing fears can lead to personal and professional growth.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#032 - In this episode, Justin Nuckols interviews Michael Kaminsky, a data scientist and founder of Recast. They discuss the importance of measuring the incremental return on marketing spend and how marketing mix modeling can help brands optimize their budget allocation. Michael shares his insights on running experiments to determine the true incrementality of different marketing channels, as well as the challenges of measuring the impact of advertising on platforms like Amazon. They also touch on Amazon Marketing Cloud (AMC) and the need for more experimentation tools in retail media.

Key Takeaways:

• Marketing mix modeling helps brands measure the incremental return of their marketing spend and optimize their budget allocation.
• Running experiments can provide valuable insights into the true incrementality of different marketing channels.
• It is important to isolate variables and measure the impact of specific changes in marketing strategies.
• Different marketing channels have different dynamics, and the frequency of remeasuring their impact depends on various factors.
• Retail media platforms like Amazon could benefit from providing more experimentation tools to help brands determine the true ROI of their advertising spend.

Follow Michael on LinkedIn

Learn more about Recast

Recast e-book download page

Follow Justin on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#031 - In this episode of the Better Advertising with BetterAMS, host Destaney interviews Jack Lindberg, a LinkedIn influencer and technical expert in the Amazon space who serves as the Director of Analytics at The Mars Agency. Jack shares his journey from being an opera singer to becoming an expert in AMC. (no we are not kidding!) He emphasizes the importance of continuous learning and staying up to date in the ever-changing world of e-commerce. Jack also discusses the challenges and opportunities of using AMC for data analysis and decision-making. He highlights the need for better integration between data producers and data users to ensure that insights lead to actionable strategies. Jack also introduces a new SaaS tool called Noctis that aims to make AMC more accessible and help users generate novel use cases.

Key Takeaways:

• AMC is a powerful tool for data analysis and decision-making in the Amazon advertising space.
• The biggest challenge with AMC is the disconnect between data producers and data users.
• AMC can provide valuable insights for measurement, attribution, and audience targeting.
• Jack is working on a new SaaS tool called Noctis (https://analyticindex.com/noctis/) to help users generate novel use cases for AMC.
• The future of AMC lies in user identity resolution, off-Amazon behavior analysis, and shopper profiling.

Follow Jack on LinkedIn

Learn More About Noctis

Follow Destaney on LinkedIn

Learn More About BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#030 - Shaun Rachau, founder of Ryno Sports, and Adam Mellot, Senior Ad Strategist at Better AMS, discuss their first year working together to grow Ryno Sports as an online marketplace brand for MLB Players, Inc. merchandise. They highlight the challenges and opportunities of marketing player-specific gear, navigating licensing agreements, and expanding into new marketplaces like Walmart and TikTok Shop. They also discuss the importance of seasonality and collaborations with artists to drive brand awareness and capture niche markets. Looking ahead, they plan to leverage their learnings to further optimize their advertising strategies and explore new licensing opportunities in the sports industry.

Key Takeaways:

• Ryno Sports focuses on player-specific MLB Players, Inc. merchandise, leveraging the licensing rights from MLB Players Association.
• The company's print-on-demand model allows for quick turnaround and the ability to capitalize on trending players and events.
• Seasonality plays a significant role in sales, with spikes during the baseball season and major holidays.
• Collaborations with artists and social media influencers help expand brand awareness and reach new audiences.
• Expanding into new marketplaces like Walmart and TikTok Shop presents growth opportunities for Ryno Sports.

Follow Shaun on LinkedIn

Learn More About Ryno Sports

Follow Adam on LinkedIn

Follow Justin on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#029 - In this special episode of Better Advertising with Better AMS things are about to get really exciting! Your hosts, Destaney Wishon and Justin Nuckols, will be chatting with the awesome Amazonians who brought us the latest cool tools from Amazon’s 2023 unBoxed keynotes. We’ve got Teresa, Ruslana, Kelly, and Jeff here to spill the beans and give us the inside scoop. We’re going to dive deep, ask the burning questions, and get to know all the amazing stuff these experts have been working on. So grab a seat, tune in, and get ready for a fun, friendly conversation filled with fresh insights and fascinating stories from the heart of Amazon’s advertising innovations!

Key Takeaways:

• Sponsored TV: Amazon's new offering aims to democratize TV buying and make it accessible to brands of all sizes.
• Leveraging Amazon Marketing Cloud (AMC): Brands can use AMC to gain insights and measure the success of their advertising campaigns.
• Customization and Measurement: Brands should use the right mix of advertising tools and strategies to reach their target audience and achieve their business goals.

Follow Justin on LinkedIn

Follow Destaney on LinkedIn

Follow Teresa on LinkedIn

Follow Ruslana on LinkedIn

Follow Kelly on LinkedIn

Follow Jeff on LinkedIn

Learn More About BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#028 - In this episode of the Better Advertising with Better AMS podcast, host Destaney Wishon interviews Bryan Porter, co-founder of Simple Modern. They discuss the importance of building a brand on Amazon, the evolution of Simple Modern's brand strategy, and the role of advertising in their growth. Bryan shares insights on how they have honed in on their brand angle, the value of high-quality content in product listings, and the impact of packaging on the customer experience. He also discusses the transition from a tactical approach to advertising to a more long-term, strategic mindset. Brian highlights the importance of balancing short-term profitability with long-term brand building and the role of advertising in achieving organic rankings. He shares his experiences with different types of Amazon advertising, including branded, competitor, and generic keywords, and the value of influencer marketing. Bryan also discusses their plans to expand into higher-end retail channels and the challenges of balancing leadership and industry expertise.

Key Takeaways:

• Building a brand on Amazon is essential for long-term success and differentiation from competitors.
• High-quality content, including imagery and packaging, helps to create a positive customer experience and build trust in the brand.
• Balancing short-term profitability with long-term brand building is crucial for sustainable growth.
• Different types of Amazon advertising, such as branded, competitor, and generic keywords, have varying levels of impact and value.
• Influencer marketing can be a powerful tool for driving sales and increasing brand awareness.
• Expanding into higher-end retail channels requires a focus on product differentiation and pricing strategies.
• Balancing leadership and industry expertise is a challenge that requires building a strong team and leveraging individual strengths.

Check out Simple Modern's newest product (Voyager Tumbler with 360° Lid)

Follow Bryan on LinkedIn

Follow Destaney on LinkedIn

Simple Modern Website

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#027 - Josh Leon is an advertising specialist and partner at Panther Vision, an outdoor gear and lighting brand. He has extensive experience in marketing and has successfully launched products on both Amazon and Kickstarter. In this episode, Justin Nuckols interviews Josh Leon from Panther Vision about their experience with crowdfunding on Kickstarter. Josh shares how they started on Amazon before venturing into Kickstarter and how the platform has helped them develop their brand identity and unique products. He discusses the importance of storytelling and connecting with the target audience on Kickstarter, as well as the benefits of receiving feedback and refining products before launching on Amazon. Josh also highlights the growing popularity of Kickstarter and the opportunities it offers for brands to test new ideas and expand their reach.

Key Takeaways:

• Kickstarter allows brands to connect with their target audience and develop a unique brand identity.
• The platform provides an opportunity to receive feedback and refine products before launching on Amazon.
• Kickstarter is a growing space with a lively community and offers untapped opportunities for entrepreneurs.
• Crowdfunding on Kickstarter can help brands test new ideas and push the boundaries of their products.

Follow Josh on LinkedIn

⁠Follow Justin on LinkedIn⁠

Learn More About Panther Vision

⁠Learn More About BetterAMS⁠

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#049 - Welcome to another episode of Better Advertising with BTR Media! We’re thrilled to have Rob Wiltsey, CEO of VideoFresh, and Emery Robbins, Senior Account Director at BTR Media, joining us today. Together, we will uncover the power of video advertising on Amazon. Rob dives into the evolution of video ads, the significance of customizing content for specific placements, and tips for maximizing video performance. Emery shares her insights on setting up strategic campaigns and the growing importance of video in brand building. Whether you're just starting out with Amazon video advertising or looking to refine your strategies, this episode is for you!

In this episode, we cover ⬇️

• The latest trends in Amazon video advertising.
• How to create video content that grabs attention and drives more clicks.
• The importance of tailoring videos for different placements like Sponsored Brands and Product Detail Pages.
• Practical tips for using UGC and short-form video content.
• Future predictions for video in e-commerce.

Resources ⬇️

➡️ Learn more about VideoFresh

➡️ Get weekly insights from BTR Media

➡️ Connect with Rob

➡️ Connect with Justin

➡️ Connect with Emery

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#026 - Gabriel Cáceros joins host Justin Nuckols to discuss the international side of ad management on Amazon. They focus on the differences between advertising on Amazon in the US and in countries like Mexico. Gabriel explains that Amazon Mexico is one of the fastest-growing marketplaces and highlights the unique advertising strategies and opportunities available in these international markets. He emphasizes that while the conversion rates may be lower in international marketplaces, the CPCs (cost per click) are significantly cheaper, making it a favorable environment for advertisers. Gabriel also discusses the importance of brand awareness campaigns and the effectiveness of ad types like sponsored display and sponsored brands video in driving brand recognition and sales.

Key Takeaways:

• International marketplaces like Amazon Mexico offer cheaper CPCs compared to the US, making it a cost-effective advertising opportunity.
• Conversion rates may be lower in international marketplaces, but the lower CPCs can still result in a good return on ad spend (ROAS).
• Brand loyalty is strong in international marketplaces, with consumers often searching for specific brands rather than generic product keywords.
• Sponsored display and sponsored brands video are effective ad types for generating brand awareness and capturing customer attention in international markets.

Follow Gabriel on LinkedIn

Follow Justin on LinkedIn

Learn More About BetterAMS

BetterAMS YouTube Channel

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#025 - In this insightful conversation with Justin Nuckols and Alicia Long, we delve into Alicia's appearance on Shark Tank, her experience of launching her brand Nutr, and her new venture, New Ecomm Era - a community and course launched to teach organic ranking & top of funnel targeting - basically TikTok, UGC content, & influencer marketing.

Alicia also details the impact of Shark Tank as a catalyst, the importance of being omnichannel in advertising, the rise of TikTok as a powerful marketing platform, Alicia's unique approach to training the TikTok algorithm for targeted content, and the potential implications and impact of these themes on the advertising landscape.

Follow Alicia on TikTok, YouTube, & LinkedIn

Follow Justin on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#024 - BetterAMS' own Destaney & Dustin discuss the latest Amazon Advertising developments, including Amazon Marketing Cloud & Amazon Marketing Stream. Dustin shares his insights on the value of these tools and how brands can leverage them to improve their advertising campaigns. The conversation also covers the downsides of Amazon Marketing Stream and the importance of staying up-to-date on the latest developments in Amazon Advertising. Additionally, they discuss the impact of day parting on CPCs and the potential for Marketing Stream and Day-Parting solutions for smaller brands.

Follow Dustin on LinkedIn

Follow Destaney on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#023 - Join Elizabeth Greene, co-founder of Junglr, and BetterAMS' Dustin Wassner - the leading experts in Amazon advertising & bulk operations - as they delve into the intricacies of managing ads at scale. Discover the power of Amazon Bulk Operations with Elizabeth and Dustin as they explore the two-dimensional spreadsheet, offering an all-in-one view of your ad account, including campaigns, ads, & targets. Uncover how this tool can streamline account analysis and facilitate efficient modifications. Elizabeth has turned her experiences into valuable guides, providing the information she wished she had when starting. Listen in as they demystify the world of bulk operations and give you the tools you need to conquer your own Amazon advertising journey.

Follow Elizabeth on LinkedIn

Follow Dustin on LinkedIn

Follow Justin on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#022 - Erica Rankin is the founder and chief everything officer of Bro Dough: a better-for-you snack company that sells edible protein cookie dough which is plant-based, lower in sugar, and with added protein. Erica reflects on impulsiveness and willingness to take risks, which ultimately gave her the courage to take the plunge into entrepreneurship. Also hear Destaney and Erica share their advice about having the confidence to just do it, rather than waiting for the perfect time - whatever "it" may be for you. They also emphasize the importance of taking steps, no matter how small, and not getting caught up in making everything perfect.

Follow Erica on LinkedIn

Follow Destaney on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#021 - David Khoshpasand comes from both the agency perspective having been at Tinuiti and more recently on the brand side at Hasbro. His expertise described as "developing business strategies for growth" is where we'll dive in today. We cover principles from Alchemy of Growth and Measure What Matters, and specifically how David uses these frameworks internally at Hasbro to drive group focus and measurement on today's and tomorrow's goals to keep growing the business - everything from today's revenue & profit to the big bets & investments for the future.

Follow David on LinkedIn

Follow Destaney on LinkedIn

Follow Justin on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#020 - Matt Kubancik has been selling on Walmart for over a decade, ever since it merged with Jet.com, and has personally witnessed the evolution of Walmart's e-commerce marketplace. Having seen Walmart's emphasis on bringing name-brands into the retailer and offering an alternative to Amazon Prime, Matt believes Walmart is best-positioned to rival Amazon with current macroeconomics trends. Learn how his team at Guardian Baseball has found success with Walmart through developing relationships with their account managers & trial and error.

Follow Matt on Linkedin or Instagram

Explore more on Guardian Baseball

Follow Justin on Linkedn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#019 - Kyle Peters is the one developing your next favorite product from Nestle. Learn about how his teams research, test, and iterate on product concepts before they reach a national rollout. One of private label sellers biggest headaches, Kyle details what metrics are most important when deciding if products in your catalog should be discontinued to free up investments for other projects. And when it is time to bring the product to market, we cover how face-to-face product demos and sampling can build a passionate base of customers who will help you cut through the noise on marketplaces today.

Follow Kyle on LinkedIn

Follow Justin on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#018 - Matt Gallant's approach to product research, customer avatars, and harmonizing across your marketing has helped him & BiOptimizers dominate in their niche. Building a competitive brand takes winning smaller niches to build up to a bigger fight - to put it in Matt's boxing terms. Matt and Destaney dive into their favorite personality tests with recommendations for those looking to explore personal development in 2023.

Try Nootopia here

Follow Matt on LinkedIn and read his blog

Follow Destaney on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#017 - From our talk in late 2022, Brenton Baderdeen from P&P Imports joins us to reflect on Black Friday/Cyber Monday performance, how their brands structure & advertise across a seasonal catalog, and how they use CommerceIQ to efficiently scale their advertising and reporting. We get very specific on Amazon creative ad type recommendations, from how long your Sponsored Brand video should be, to the type of audio to play over it, and the best copy for conversions and attracting New-to-Brand customers. If you've wanted to explore more of Sponsored Brand and Sponsored Display, Brenton has tons of wisdom to jumpstart your efforts.

Follow Brenton on LinkedIn

Follow Justin on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#048 - Join us in this special episode as we broadcast live from the House of Amazon at the one and only Cannes Lions festival. In this episode we are taking a deep dive with Amazon Ads Evangelist Jeff Cohen and Destaney Wishon as they unravel what's behind Cannes Lions. This convo is a great introduction to the unique value and strategic importance of Cannes Lions for industry leaders.

Why Listen?

• Discover why Cannes Lions is one of the ultimate gatherings for decision-makers in advertising, offering unparalleled opportunities for networking, learning, and innovation.
• Learn how Amazon leverages Cannes Lions to share ad strategies and drive future growth.
• Find out how Amazon’s integration of influencers at Cannes Lions is reshaping the advertising landscape.
• Explore the innovative practices and future trends showcased at House of Amazon, from Twitch and podcasts to advanced multi-touch attribution models.
• Gain actionable insights on the latest trends in performance marketing, consumer journey analysis, and the democratization of advertising tools.

Resources:

➡️ Get weekly insights from BTR Media

➡️ Connect with Jeff on LinkedIn

➡️ Connect with Destaney on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#016 - Zulay Kitchen has been a dominant brand in the Home & Kitchen category for years, and largely due to the genius & branding insights of Aaron Cordovez. Hear how to find the next product to launch by using Amazon's most obvious data, as well as how to use pricing across your products to build a moat competitors cannot defeat - look at Zulay's milk frothers as a case example. Aaron talks on his offering to help sellers expand to new marketplaces like Walmart at no-risk with Aaron's expertise. We'll cover Samurai Seller, an affordable ad management software, for sellers looking for a solution to take advertising off your plate. Links are below for all resources in this episode.

Reach out to Aaron about listing on other marketplaces with Big Brand Products.

Samurai Seller: Semi-Automated Ad Management for Amazon Sellers

Follow Aaron on LinkedIn

Follow Justin on LinkedIn
Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#015 - Wonderskin is a great case study for their viral Tik Tok success, and Founder & CEO Michael Malinsky joins us to talk about how they built a brand with key advantages in the marketplace - it was fun to share & talk about with friends, and made you want to return to the brand to shop additional products. These edges helped their advertising efficiency in such a competitive category as makeup by building a relationship with their customers in a experiential, visual way.  

Read Wonderskin's Tik Tok Case Study

Follow Michael on LinkedIn

Follow Justin on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#014 - PetIQ is a brand that has put focus on building a digitally native brand with incredible insights behind their customer acquisition strategies. Kyle Lembke of the PetIQ team joins to discuss how to build an e-commerce team with various marketing experts like TikTok, calculating your customer acquisition costs compared to lifetime value, and exploring how many Prime Days and promotional days is too much for a brand. Stick to the end to hear Kyle & Destaney's thoughts on Amazon Unboxed event from late October.

Follow Kyle on LinkedIn

Follow Justin on LinkedIn

Follow Destaney on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#013 - We've all seen Amazon release features that look similar to social media & Instagram specifically. All things from running Amazon Lives to the incremental exposure from Amazon Posts, Emery Steinweg talks about how Lovepop uses new social features to engage with their shoppers in ways most sellers currently are not. Learn how strengthening this area of advertising can open a form of email marketing directly to your Amazon customers, potentially help you avoid negative reviews, and boost impressions when running deals & promotions.

Follow Emery on LinkedIn

Follow Justin on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#012 - If you haven't brought a data scientist onto your team but want to understand your marketing spend in ways Amazon can't show, Michael tells us about his experience with external tools. For a brand that is sharing space between a one-time purchase vertical & another in a CPG, repeat-purchase vertical, Michael must set & measure KPIs accordingly. We also discuss the new DSP beta targeting features that are allowing Michael to cross-sell his products to existing subscribers in the brand.

Follow Michael Schwartz on LinkedIn

Follow Justin on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#011 - Understand how DSP can be used for your brand to target buyers at any stage of the buyer journey! What's covered:
🔶 What is Amazon DSP
🔶  How it differs from Sponsored Display
🔶  How to piggyback off of PPC traffic
🔶 Our top 4 DSP remarketing strategies
🔶 How to get started!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#010 - Keith Hamann is our guest today and joins with a wealth of knowledge in e-commerce marketplaces built over the past several years, even as an FBA owner himself at one time. Listen in for various Amazon marketing topics such as:

• How to optimize based on price point
• Segmenting your PPC budget & KPI's for Offensive & Defensive strategies
• How we use DSP after big traffic days, like Black Friday & Cyber Monday
• Plus Keith's life hacks for the home office - check out his set up!

Follow Keith on LinkedIn

Follow Justin on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#009 - Supply chain has been a top concern for all sellers at some point in the last two years. David Glick, the Chief Technology Officer of Flexe, joins to talk about the omnichannel distribution & fulfillment offerings at Flexe, as well as his thoughts on the progress of the Walmart marketplace, and stories of his time developing logistics at Amazon in the early 2000's. 

Follow David on LinkedIn

Follow Justin on LinkedIn

Follow Destaney on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#008 - Ever wonder what happens to the marketing efforts after brands are sold to Amazon aggregators? Today we talk with the Head of Marketplace Advertising, Sumit Garhwal, from Marketplace Powerbrands to learn about:

• How to continue growing mature brands 
• How to prevent your own brands from competing with themselves
• Importance of clean structures & nomenclature in your advertising
• Scaling with a team & processes as your catalog grows
• What a dream brand to acquire looks like

Follow Sumit on LinkedIn

Follow Justin on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#007 - Dude, this episode you can't miss! We're joined by the legendary entrepreneur behind DUDE Wipes, Sean Riley, whom you may recognize from Shark Tank when Sean & his co-founders partnered with Mark Cuban! Today we are looking back at how Sean & friends built a top-category brand off of Amazon using top of funnel marketing, such as putting "DUDE Wipes" on UFC fighter Tyron Woodley's shorts. Sean details how they utilize DUDE Products' omnichannel presence to attract customers on Amazon & see repeat sales on other channels, balancing risks to differentiate your brand to your target market, and how they double down on winners to grow the product catalog.

Follow Sean Riley on LinkedIn

Connect with Justin & Destaney on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#047 - In this episode, Destaney sits down with Ekta Chopra from e.l.f. Beauty and Jeff Cohen, tech evangelist from Amazon, to explore the innovative marketing strategies that have propelled e.l.f. Beauty to the forefront of the beauty industry. They delve into the creative processes behind some of e.l.f.’s most successful campaigns, including the high-impact Jennifer Coolidge Super Bowl ad, and discuss the brand's ability to quickly adapt and thrive in a fast-paced digital landscape.

Ekta Chopra shares how e.l.f. Beauty identifies and leverages cultural insights to create marketing campaigns that resonate deeply with their audience. The conversation highlights e.l.f.'s collaboration with influencers and Amazon to maximize reach and engagement, and the bold, purpose-driven campaigns that reinforce the brand's values and commitment to diversity.

Jeff Cohen provides insight into how e.l.f. has utilized Amazon's platforms to enhance their marketing efforts, emphasizing the importance of reading and acting on consumer signals to stay ahead. The discussion also touches on the future of beauty marketing, with a focus on the role of AI in hyper-personalization and the exciting potential it brings for both large and small brands.

Key Takeaways:

• Innovative Campaigns: The story behind e.l.f. Beauty’s Jennifer Coolidge Super Bowl campaign and its rapid execution, resulting in immediate success.
• Strategic Collaborations: How e.l.f. Beauty leverages influencers and Amazon’s diverse platforms for maximum impact and engagement.
• Cultural Insights: The importance of tapping into cultural moments and consumer signals to create relevant and resonant marketing campaigns.
• Bold Campaigns: e.l.f.’s commitment to diversity and empowerment, exemplified by the "Less Dicks in the Boardroom" initiative.
• Future Trends: The role of AI in the future of beauty marketing, enabling hyper-personalization and more efficient content creation.

Resources:

➡️ Get weekly insights from BTR Media

➡️ Connect with Jeff on LinkedIn

➡️ Connect with Ekta on LinkedIn

➡️ Connect with Destaney on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#006 - One of the ecommerce community's most active LinkedIn members, Josh Justice joins the show to chat topics from educating corporate boardrooms on full funnel Amazon advertising, to setting the right KPIs according to different campaign strategies, and more. As the Search Marketing Manager at the LEGO Group, one of the greatest toy companies in the world, Josh tells of the lessons he's learned along the way working at an agency, private label supplement brand, and even living in China where many Amazon sellers source their products from.

Connect with Josh on LinkedIn

Follow Justin on LinkedIn

Follow Destaney on LinkedIn

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#005 - Talking with our BetterAMS technical genius, Dustin Wassner, on the Amazon API and its ability to scale advertising tasks such budget adjustments, rules-based bidding, keyword recommendations, & more. Dustin shares thoughts on where Amazon PPC could be headed as Amazon Marketing Stream now offers real-time data that provides insights on conversion rates and CPC's that we never had previously. If you're looking to bring tech to your brand and business, Dustin is the man to talk to!

Dustin Wassner - LinkedIn
Amazon API Toolkit
Amazon Marketing Stream 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#004 - We're sharing the fundamental advertising campaigns we recommend setting up when you are launching new products & ASINs on Amazon. Improving your click-through rate when you don't have reviews can be tricky and hurt your organic and paid performance. We'll offer simple tips to use at launch that are shown to improve click-through rate and competitiveness in the search results on launch day.

Amazon Sponsored Ad Policies & Custom Headline Copy Guidelines

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#003 - Listen in as Adam Mellott of the BetterAMS team joins to share his expertise in Amazon DSP. We'll cover the similarities that Sponsored Display and DSP have in common, but more importantly, the more-precise targeting capabilities that make the DSP platform so much more powerful. We show how utilizing DSP with small differences can save tons of wasted spend both for brands that have one-time customers or customers that repeat purchases.

Follow Adam on LinkedIn here

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.