Best of LinkedIn: Strategic B2B Marketing – Details, episodes & analysis

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Best of LinkedIn: Strategic B2B Marketing

Thomas Allgeyer, Frenus GmbH

Business

Technology

Frequency: 1 episode/2d. Total Eps: 239

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.

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Score global : 59%

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Best of LinkedIn: Social Selling CW 37/ 38

Wednesday, September 23, 2026 • Duration 21:14

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a comprehensive strategic framework for mastering LinkedIn in 2026, highlighting a shift from simple networking to building trusted authority. Key contributors explain that virality now depends on hyper-specific content, proof-based posts, and the effective use of video and images to stop the scroll. Strategic insights reveal that the platform's algorithm increasingly prioritises meaningful engagement metrics, such as saves and sends, over traditional likes. Furthermore, experts emphasize employee advocacy, demonstrating that non-executive staff often drive higher-quality traffic and stronger brand credibility than corporate pages. Technical guides also introduce AI-driven workflows and specific "hooks" to convert attention into a reliable sales pipeline. Collectively, the text serves as a blueprint for modern professionals to navigate algorithm changes while maintaining an authentic human connection. This podcast was created via Gemini Notebook.

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Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 37/ 38

Tuesday, September 22, 2026 • Duration 10:01

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition explores the shifting landscape of modern enterprise partnerships, highlighting a move away from traditional resale toward ecosystem-led growth and co-selling. Industry leaders emphasize that successful partner enablement now focuses on business outcomes and data-driven integration rather than just technical training. Significant updates from major players like Microsoft, AWS, and Salesforce demonstrate how marketplaces and AI-native tools are becoming the primary infrastructure for scaling global revenue. The texts also underscore that executive sponsorship and deep relationship-building are essential for transforming partnerships into a core company operating model. Furthermore, new product launches and strategic collaborations reveal a trend toward automating partner operations to improve efficiency and field visibility. Ultimately, the consensus across these reports is that vendors who successfully align their economic value with partner capabilities will dominate the future of B2B software sales. This podcast was created via Gemini Notebook.

Best of LinkedIn: Strategic B2B Marketing – Details, episodes & analysis

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Best of LinkedIn: Strategic B2B Marketing – Details, episodes & analysis

Podcast details

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Apple Podcasts

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