Beneath the Transaction – Details, episodes & analysis

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Beneath the Transaction

Chris & Kenzie Pineda

Business

Society & Culture

Frequency: 1 episode/23d. Total Eps: 94

We live in a world driven by transactions—performance, productivity, outcomes, expectations.

But beneath every transaction… something deeper is being formed. Your identity. Your relationships. Your culture.

Your purpose. Beneath the Transaction is a podcast about that deeper work. Hosted by Chris Pineda, PhD and his wife and co-founder of Groundwork, Kenzie Pineda, this podcast brings to life the ideas from Chris’s book, Beneath the Transaction—a framework for understanding what truly drives transformation in our lives and leadership.

Together, Chris and Kenzie explore what it means to build a life that isn’t just productive—but purposeful. Drawing from leadership, organizational psychology, and indigenous wisdom, each episode invites you to slow down and reflect on what’s really shaping you beneath the surface.

Episodes move between two rhythms: Life and Leadership. Because the way you lead at work cannot be separated from how you live at home. You’ll hear conversations with leaders across industries, communities, and families—people doing the deeper work of building trust, creating culture, and living with intention.

This isn’t just a podcast. It’s an invitation. To reflect more deeply.

To lead more honestly.

To live more fully.

To choose relationship over transaction. If you’ve ever felt the gap between who you are and how you’re showing up—this is for you. Because transformation doesn’t happen alone. It takes a Tribe. And it always begins… beneath the transaction.

→ Get the book: https://a.co/d/0iQqy9zQ

→ Work with Chris: beneaththetransaction.com

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http://www.groundworkleadership.org
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https://jacobespinoza.com/
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https://www.capitalcommunitymedia.org/
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https://www.amazon.com/dp/1969508299?ref_=cm_sw_r_ffobk_cp_ud_dp_ZFXF15WJ9BE1825QB7EP_1&amp
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Score global : 53%

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How Do You Stay True to Your Values Under Pressure?

Season 2 · Episode 14

Thursday, June 11, 2026 • Duration 50:34

For years, Joslyn Beaver has worked at the intersection of philanthropy, healthcare, and leadership—helping organizations secure transformational gifts while building cultures rooted in trust, stewardship, and human connection.

But this conversation isn't really about fundraising.

It's about what happens when pressure, performance, and expectations tempt us to treat people like transactions.

In this episode of Beneath the Transaction, Chris sits down with Joslyn Beaver, Chief Philanthropy Officer at Benedictine and a leader with decades of experience in philanthropy and healthcare. Together they explore the tension between results and relationships, why organizational values often drift from daily behaviors, and how leaders can create cultures where people feel seen, valued, and trusted.

From transformational stories of generosity to lessons learned inside healthcare organizations, Joslyn shares practical wisdom on living your values, creating meaningful impact, and staying grounded when the pressure to perform is at its highest.

Because transformation doesn't happen through transactions.

It happens when we choose to see people as people.

🎙️ If this conversation resonated with you, share it with someone who is trying to lead, live, or make a difference with greater intention.

And if you're enjoying Beneath the Transaction, be sure to follow the show, leave a review, and join us as we explore the ideas that shape who we become.

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What Keeps You Grounded When Life Falls Apart? | Finding Your Anchor

Season 2 · Episode 13

Tuesday, June 2, 2026 • Duration 47:31

What keeps you grounded when life starts to fall apart?

When the pressure builds… when you feel overwhelmed… when things feel off and you can’t quite explain why…

What actually holds you?

In this episode of Beneath the Transaction, we sit down with Dominic Kolleh, a trauma-informed life coach and founder of True North Solutions, whose work focuses on helping people rebuild their lives and careers after some of their most difficult experiences.

Dominic brings over 15 years of experience working at the intersection of career development, performance, and well-being supporting individuals navigating trauma, burnout, and major life transitions, and helping organizations create cultures rooted in safety and growth.

But what makes this conversation so powerful is her perspective:

People are not defined by the hardest chapter of their lives.

Together, we explore what really happens when life feels overwhelming and how that often traces back to disconnection from our values, our purpose, and ourselves.

We talk about anchors—the things that ground us when life feels unstable and the importance of self check-ins to recognize when we’re drifting.

Because transformation doesn’t start with pushing harder.

It starts with slowing down, becoming aware, and coming back to what holds you.

This is a conversation for anyone who feels overwhelmed, out of alignment, or like they’re just trying to keep it together and is ready to find their way back.

Because leadership doesn’t start with others.

It starts with you.

Thanks for being here. If this resonates, share it with someone who might need it.

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Can You Be Grateful for Suffering? | Why Gratitude Isn’t What You Think

Season 2 · Episode 12

Tuesday, May 26, 2026 • Duration 56:25

Can you be grateful for suffering?

Not just the good moments. Not just when things are going well. But for the hardest parts of your life?

In this episode of Beneath the Transaction, we sit down with Kathleen Patrick—former Pediatric ICU nurse turned philanthropy executive—to explore a deeper kind of gratitude… one that most people never consider.

Kathleen has spent decades leading in healthcare and philanthropy, inspiring multimillion-dollar giving and building communities rooted in generosity. But what makes her perspective so powerful isn’t just her leadership—it’s how she’s learned to see meaning in the hardest moments of life.

Together, we unpack:

Why gratitude isn’t just a feeling, but a choice
The neuroscience behind gratitude and how it rewires your brain
How suffering, hardship, and adversity can actually shape purpose
The tension between gratitude and resentment and how that choice impacts your life and leadership

Because real gratitude isn’t built in comfort.

It’s built in the moments where you have every reason not to choose it.

And that choice… can change everything.

🎙️ Beneath the Transaction is a podcast about what’s really shaping our lives and leadership—beneath performance, beneath outcomes, beneath the surface.

If you’re a leader, a parent, a partner, or someone in the middle of becoming—this conversation is for you.

👉 Listen to the full episode 👉 Subscribe for weekly conversations on life and leadership 👉 Learn more / work with Chris: www.beneaththetransaction.com 👉 Get the book Beneath the Transaction: https://www.amazon.com/dp/1969508299?ref_=cm_sw_r_ffobk_cp_ud_dp_ZFXF15WJ9BE1825QB7EP_1&bestFormat=true

What Built Her Wasn’t Success | From $300 to a $610M Exit

Season 2 · Episode 12

Wednesday, May 13, 2026 • Duration 52:18

What does it take to build something successful… and still stay grounded in who you are?

In this episode of Beneath the Transaction, we sit down with Melissa Solis, CEO of Inbenta and a seasoned technology executive with over 30 years of leadership experience across insurance, fintech, fraud prevention, and AI.

Melissa’s story is remarkable. As co-founder and former CEO of GIACT, she scaled the company from startup to industry leader—growing a client base of over 1,000 companies and ultimately leading to a $610 million acquisition by the London Stock Exchange. Today, she leads global AI strategy at Inbenta, helping organizations innovate while staying grounded in purpose and responsibility.

But what makes this conversation powerful isn’t just her success.

It’s how she got there.

Melissa opens up about the role adversity has played in shaping her—growing up with serious health challenges, navigating multiple surgeries, and learning how to find meaning in suffering. She shares how those experiences didn’t just build resilience—they shaped the way she leads.

We talk about authenticity, humility, and the importance of creating safe spaces where people can be vulnerable, take ownership, and grow.

Because leadership isn’t about having it all together.

It’s about being real enough for others to grow.

This conversation is about more than business or success.

It’s about becoming—and learning how to lead from a place of purpose, forgiveness, and truth.

If this resonates, take a moment and ask yourself—what has actually shaped me the most? And how is it showing up in the way I lead today?

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Have the Conversation Anyway: Trust, Vulnerability & Culture Change

Season 2 · Episode 2

Friday, May 8, 2026 • Duration 48:26

Welcome back to Beneath the Transaction.

This week we sit down with Alix Prassas — an organizational effectiveness leader with more than two decades of experience in People & Culture, global organizational development, DEI, and change management.

But this conversation isn’t about frameworks.

It’s about the moments that shape culture quietly and powerfully.

Alix shares her journey from working in a family business to leading large-scale transformation efforts, and what she’s learned about trust, vulnerability, and accountability along the way.

Together, we explore:

Why culture is formed beneath the surface
How small leadership moments shape belonging
Why vulnerability is a prerequisite for trust
What accountability looks like when it’s rooted in relationship
Why conversations around diversity require courage and openness
And what it means to “have the conversation anyway”

This episode is honest. It’s practical. And it reminds us that transformation isn’t about bold declarations — it’s about consistent courage.

It takes a Tribe to practice transformation.

Let’s practice this together.

CHAPTERS

00:00 Introduction to Culture Change

01:58 Alix's Background and Journey

06:32 The Importance of Culture in Retail

14:34 Building Trust and Vulnerability

20:25 Navigating Difficult Conversations

30:58 The Role of Accountability in Leadership

Stop Leaving Yourself at the Door: Why Authentic Leadership Wins

Season 2 · Episode 11

Thursday, May 7, 2026 • Duration 58:41

What if the version of yourself you bring to work… isn’t the real you?

In this episode of Beneath the Transaction, I sit down with Kendra Davenport, President and CEO of Easterseals, to talk about what it really means to lead beyond the surface.

Kendra leads an organization that impacts over 1.5 million people each year, overseeing a national network of 70 affiliates and 38,000 employees across the country. With more than three decades of experience in the nonprofit sector, her leadership has consistently been rooted in one thing:

People.

But what stood out most in this conversation wasn’t her scale—it was her willingness to go deeper.

To be vulnerable. To be transparent. To let people actually know her—and for her to know them.

We talk about the tension so many leaders feel—showing up professionally while leaving the personal at the door—and why the best leaders don’t operate that way.

Because culture isn’t built through policies or processes.

It’s built through relationships.

And the leaders who are willing to show up fully— not perfectly, but honestly— are the ones who create environments where people actually grow.

This is a conversation for leaders who want more than performance.

Who want connection. Trust. And something real.

Because transformation doesn’t happen at the surface.

It happens when we’re willing to be known.

If this resonates, take a moment and ask yourself—where am I holding back as a leader? And what would it look like to show up more fully this week?

Follow Beneath the Transaction for more episodes like this. Thanks for listening!

Chapters

When Profit Replaces Purpose

Season 2 · Episode 10

Monday, April 27, 2026 • Duration 48:18

When profit becomes the focus, something deeper starts to break.

In this episode of Beneath the Transaction, I sit down with Brian Belliveau, Chief Growth Officer at Columbia Southern University, to talk about what leaders often miss when they’re trying to grow an organization.

Brian brings over 20 years of experience leading growth at scale—but what stands out most isn’t strategy. It’s how he thinks about purpose.

As a U.S. Navy veteran and former Hospital Corpsman, his leadership is grounded in service, discipline, and people. And in this conversation, he challenges a common pattern in leadership:

We move too fast to solutions… without ever asking the deeper question—why.

We talk about how profit can quietly become the driving force behind decisions—and how, over time, that disconnects organizations from their purpose, their people, and their impact.

Because the issue usually isn’t what we’re doing.

It’s that we haven’t gone deep enough to understand why we’re doing it.

This is a conversation for leaders who want to build something that lasts—not just something that performs.

Because profit should never outweigh purpose. And transformation only happens when we’re willing to go deeper.

Chapters

00:00 Introduction and Background of the Podcast 00:57 Chris introduces Brian and the focus on transformation 01:56 Brian's background in higher education and leadership 03:59 The significance of purpose in organizational change 07:04 The analogy of art and understanding the 'why' 14:09 Creating purpose-driven teams and organizations 20:03 Digging deeper: The importance of asking 'why' 29:04 The role of process in reinforcing purpose 37:10 Decision-making guided by purpose 44:01 Staying committed to purpose during challenges 49:45 The deeper 'why' that pulls us forward 55:11 Practical takeaways for leaders and organizations

What Does Tattooing Have to do With Purpose?

Season 2 · Episode 9

Friday, April 17, 2026 • Duration 58:03

What does tattooing have to do with purpose?

More than we think.

In a lot of indigenous cultures, tattoos weren’t just something you chose—they reflected how you lived. Your identity. Your story. Your responsibility.

In this episode, I sit down with Kiko San Diego, a traditional Filipino tattoo practitioner and co-founder of Tribal Korner.

Kiko carries forward ancestral practices like batok, and the way he talks about his work—it’s not just art. It’s something deeper. Something intentional.

This conversation isn’t really about tattoos.

It’s about what it means to live a life marked by purpose.

Because long before we defined ourselves by titles or achievements, there were other ways of carrying meaning— ways that connected people to who they were and how they were meant to live.

Welcome to Beneath the Transaction.

As you listen, I’d invite you to lean into this idea— to ask yourself:

What is my purpose? And what would it look like to live it… in a way that’s marked on my heart every day?

If this resonates with you, we’d love for you to follow the show, share it with someone you care about, and keep having these conversations in your own life.

Grateful for Kiko and the work he’s doing to carry this tradition forward. Go check him out and follow along at @tribal.korner

Thanks for being here. Salamat Po.

Chapters

00:00 Introduction to Indigenous Tattooing 03:09 Kiko's Journey into Traditional Tattooing 10:37 Cultural Revival and Connection to Ancestry 21:14 Tattooing as a Sacred Responsibility 29:07 Purpose and Transformation through Tattooing 29:34 The Significance of Indigenous Tattooing 32:12 Intention Behind Markings 37:24 Living with Purpose and Ancestry 43:36 Transformative Power of Markings 48:41 Advice for Living Beneath the Transaction

Ancient Wisdom for Modern Leadership | What indigenous culture can teach us today

Season 2 · Episode 8

Thursday, April 9, 2026 • Duration 58:26

In this episode of Beneath the Transaction, Chris sits down with Arthur Soriano, a researcher exploring the Philippine and Austronesian past, present, and future.

Together, they explore what modern leadership can learn from indigenous culture—long before systems, titles, and metrics defined how we lead today.

Arthur shares insights into pre-colonial Filipino life, from systems of governance and community to the values that shaped identity, belonging, and purpose. Through oral history, cultural memory, and research, the conversation uncovers a deeper way of understanding leadership—one rooted not in control or performance, but in relationship, responsibility, and shared identity.

But this conversation isn’t just about history.

It’s about what we’ve forgotten—and what we can reclaim.

Because many of the answers we’re searching for in leadership today have existed long before us.

And sometimes, the way forward requires us to look back.

Chapters

00:00 Exploring Indigenous Connections 02:47 The Journey into Pre-Colonial History 05:16 The Importance of Oral History 07:48 Personal Pursuits and Cultural Identity 10:22 Discovering Ancestral Connections 12:53 Genetic Links and Austronesian Identity 15:12 Colonial Impact on Filipino Identity 17:40 Pride in Pre-Colonial Governance 20:14 Cultural Resilience and Historical Amnesia 32:43 The Loss of Knowledge and Cultural Hierarchies 34:25 Colonization and Its Impact on Indigenous Cultures 37:01 Warfare and Respect in Indigenous Societies 39:19 The Abundance of Life in Pre-Colonial Philippines 42:19 Pride in Heritage and Cultural Identity 46:35 Bridging Cultures: Lessons from Ancestry 50:06 The Importance of Ancestral Knowledge for Modern Living

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From Transactional Giving to Purposeful Living

Season 2 · Episode 7

Tuesday, March 31, 2026 • Duration 55:41

In this episode of Beneath the Transaction, Chris sits down with Ben Fielder, Vice President at NCF Michigan, to explore how giving can move from transactional to transformational.

Ben has spent his career walking alongside individuals and families, helping them steward what they’ve been entrusted with and discover a deeper sense of purpose in how they live and give. With a background in church stewardship, higher education, and relationship-driven philanthropy, Ben brings a thoughtful and grounded perspective on generosity, identity, and legacy.

Together, Chris and Ben explore the connection between purpose and generosity, and how the way we give is often a reflection of who we are becoming. They talk about the importance of living intentionally, the role of faith and identity in shaping our decisions, and why community is essential for creating meaningful, lasting impact.

At its core, this conversation is about more than giving.

It’s about learning to live with purpose in the present— and allowing that purpose to shape how we invest in others.

Because when giving becomes an expression of who we are, it moves beyond transaction… and into transformation.

Chapters

00:00 Introduction to Transformation 07:05 The Transactional Nature of Philanthropy 13:02 Discovering Meaning and Identity 19:39 The Role of Generosity in Personal Fulfillment 27:51 Navigating Frugality and Faith 34:45 Understanding Collective Identity and Future 46:54 Transforming Philanthropy Through Purpose

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Beneath the Transaction – Details, episodes & analysis

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