Behind The Shelf – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Behind The Shelf

Curion

Business

Frequency: 1 episode/12d. Total Eps: 6

This podcast will be a market-facing show focused on product innovation, consumer behavior, and what actually makes products succeed beyond the boardroom. It will move away from corporate storytelling and instead spotlight real insights, and data-backed perspectives from across the CPG, FMCG, beauty and retail landscape. Some episodes will also offer insights from founder journeys of stellar brand stories. The show will position Curion as a trusted voice that translates consumer feedback into tangible product improvement, offering data-backed consumer insights that help the product win, always. The show will also create engaging, insight-driven conversations with brand leaders, founders and operators. It will blend education with curiosity, making complex product decisions feel tangible and relevant.

Read moreCollapse

Site

RSS

Apple

Data updated on 30/08/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

No links shared by this podcast

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

To improve

Score global : 69%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

From Family Tradition to Global Shelf: How to Scale a Cultural Product Without Losing Its Roots

Season 1

Wednesday, August 19, 2026 • Duration 20:33

What if the key to launching a global product wasn't about reinventing the wheel, but bringing an authentic cultural tradition to an entirely new market? In this episode of Behind the Shelf, Keren Novack sits down with Roger Velasquez, Co-Founder of The Purple Drop, about introducing chicha morada, a traditional Peruvian drink made from purple corn, to American consumers. Roger shares the realities of moving from a family kitchen to the retail shelf, from sourcing the right ingredients and preserving traditional methods to educating consumers and winning over retail buyers. They explore why branding may earn the first purchase, but product experience earns the second, and how sampling, storytelling, and social media can turn unfamiliar flavors into lasting habits. The conversation also examines sustainability, consumer behavior, and the countless operational decisions required to scale a heritage product without compromising its identity.

Read moreCollapse

Why Familiar Beats Revolutionary in CPG with Sean Knecht

Season 1

Wednesday, August 5, 2026 • Duration 23:07

What if the secret to building a breakthrough CPG brand wasn't inventing something entirely new, but reimagining something familiar? In this episode of Behind the Shelf, Keren Novack speaks with Sean Knecht, co-founder of Tantos, and President of PrideBites LLC, about transforming a chef's accidental discovery into the world's first pasta chip. Sean shares how early sellout launches validated demand, why combining familiarity with novelty lowers the barrier to consumer trial, and how thoughtful branding can make all the difference in a crowded snack aisle. He also explains why great taste must come before health messaging, how retailers evaluate emerging brands, and why proving shelf velocity is essential to earning long-term retail placement. Beyond the product itself, Sean offers an honest look at the operational realities of building a CPG company, from inventory forecasting and production planning to managing expiration dates and fulfillment.

Read moreCollapse

The Say-Do Gap in Food: Jacob Trumbull on What Consumers Really Buy

Season 1

Wednesday, July 22, 2026 • Duration 28:48

What if the real barrier to healthier food isn't what consumers want, but how they shop? In this episode of Behind the Shelf, host Keren Novack sits down with Jacob Trumbull, founder of Roaring Fork Mill, to explore the hidden forces shaping the future of food brands. Jacob reveals why the biggest challenge facing healthier, more sustainable food products isn’t consumer demand; it’s consumer behavior. Together, they unpack the “say-do gap,” where shoppers express interest in better ingredients and sustainable practices but often choose based on convenience, price, and availability. Jacob shares lessons from behavioral science, regenerative agriculture, and building a scalable grain ecosystem, explaining why accessibility, shelf placement, and frictionless purchasing matter more than education alone. From redefining the role of transparency to understanding what turns niche products into everyday habits, this conversation reveals how food innovators can build brands that truly connect with consumers and create lasting category change.

Read moreCollapse

Maggie Schmieder on the Loyalty Secret Most Beauty Brands Miss

Season 1

Wednesday, July 8, 2026 • Duration 19:53

What if the secret to building a cult-following brand wasn't fancy manufacturing or massive marketing budgets, but genuine human connection? In this episode of Behind the Shelf, Keren Novack sits down with Maggie Schmieder, founder of Bitty Balm, to explore how a simple kitchen experiment evolved into a thriving clean beauty brand with an impressive 55% repeat customer rate. Maggie shares the lessons she learned from building products by hand, listening closely to customer feedback, and prioritizing relationships over traditional marketing tactics. The conversation dives into product innovation, brand positioning, consumer trust, and the challenges of standing out in the crowded beauty industry. Maggie explains why simplicity can be a competitive advantage, how transparency builds loyalty, and why understanding customers on a personal level creates lasting growth. This episode offers valuable insights for founders, marketers, and anyone interested in building brands that customers genuinely love.

Read moreCollapse

Why "Vanilla" Wins: Jason Burke's Playbook for Scaling Food Brands

Season 1

Wednesday, June 24, 2026 • Duration 28:21

What if the biggest mistake food brands make is assuming consumers want innovation more than great taste? In this episode of Behind the Shelf, Keren Novack sits down with Jason Burke, founder and CEO of New Primal, to explore the realities of building a food brand that survives and thrives on crowded retail shelves. Drawing from his journey of growing New Primal from a homemade jerky business into a brand carried in more than 10,000 stores, Jason shares why consumer behavior is often misunderstood and why repeat purchases matter far more than initial curiosity. The conversation dives into product development, retail strategy, consumer trust, and the economics of shelf space. Jason explains why familiar products often outperform flashy innovations, how brands should think about expansion, and why authentic credibility is difficult for legacy companies to recreate. He also reveals why taste remains the ultimate competitive advantage, regardless of trends, health claims, or marketing campaigns.

Read moreCollapse

Behind the Shelf Trailer

Monday, June 22, 2026 • Duration 00:49

Behind the Shelf is where product ideas meet real-world reality. Hosted by Keren Novack and powered by Curion, this podcast goes beyond marketing claims to uncover what actually makes products succeed once they hit the shelf. Each episode brings you inside the minds of founders, brand leaders, and product innovators across CPG, FMCG, beauty, food and beverage, and retail. From early-stage concepts to billion-dollar brands, you’ll hear field-tested insights behind the decisions, data, and consumer behavior that shape winning products. We're jumping beyond speculative theories to talking about what real consumers do, not what we assume they do. Through candid conversations and data-backed perspectives, Behind the Shelf reveals the gap between intention and impact, helping you build products people truly choose, use, and love. If you’re building, testing, or scaling products, this is your shortcut to smarter decisions—and better outcomes.

Read moreCollapse

Behind The Shelf – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Behind The Shelf – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify