Behind the Numbers: an EMARKETER Podcast

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https://www.emarketer.com/advertise/
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https://www.emarketer.com/contact/advertise/
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https://www.instagram.com/emarketer
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https://www.tiktok.com/business/en-US?tt4b_lang_redirect=1
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Reimagining Retail: How Consumers View October Prime Day and How It's Changing Holiday Shopping Behavior | Oct 16, 2024

Episode 696

Wednesday, October 16, 2024 • Duration 17:29

On today's podcast episode, we discuss whether the October Prime Day is actually a holiday event, how events around this time of year are changing how folks shop throughout the back half of the year, and what the disruptors are likely to be as we head into the holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Zak Stambor and Rachel Wolff.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: advertising@emarketer.com

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-reimagining-retail-how-consumers-view-october-prime-day-how-changing-shopping-behavior

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

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The Daily: The Companies That are Shaping the Future of AI and What Happens When Your Digital Bank Goes Down | Oct 15, 2024

Episode 695

Tuesday, October 15, 2024 • Duration 30:19

In today’s podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America’s recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: advertising@emarketer.com

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-companies-that-shaping-future-of-ai-what-happens-your-digital-bank-goes-down

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

The Daily: Checking In on Ad Spend—What’s Been Driving Growth This Year, Why It Might Be About to Slow Down, and a Preview of 2025 | Oct 14, 2024

Episode 694

Monday, October 14, 2024 • Duration 15:14

On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: advertising@emarketer.com

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-ad-supported-vs-ad-free-viewers-streamers-driving-revenue-tv-consumption

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

Behind the Numbers - Special Edition Episode: The Creator Era: How Creators Are Redefining Media, Marketing and Commerce | Oct 12, 2024

Episode 693

Saturday, October 12, 2024 • Duration 45:25

On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: advertising@emarketer.com

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-behind-numbers-special-edition-episode-creator-era-how-creators-redefining-media-marketing

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

The Weekly Listen: What AI Will Be Capable of in 2030, a New Way to Search by Filming Video, and More | Oct 11, 2024

Episode 692

Friday, October 11, 2024 • Duration 40:31

On today's podcast episode, we discuss the different futures AI could usher in, what Amazon’s store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: advertising@emarketer.com

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-weekly-listen-what-ai-capable-of-2030-new-way-search-filming-video-more

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit for more information.

The Daily: Google vs. The World—Are ‘AI Overviews’ Driving Growth, is Google’s Hold on Search Starting to Loosen, and More | Oct 10, 2024

Episode 691

Thursday, October 10, 2024 • Duration 23:15

On today's podcast episode, we discuss how much Google’s ‘AI Overviews’ can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: advertising@emarketer.com

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-google-vs-world-are-ai-overviews-driving-growth-google-hold-search-starting-loosen

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit for more information.

Reimagining Retail: How Retailers and Brands Can Avoid Leaving Revenue on the Table Throughout the Purchase Funnel | Oct 9, 2024

Episode 690

Wednesday, October 9, 2024 • Duration 19:48

On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: advertising@emarketer.com

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-reimagining-retail-how-retailers-avoid-leaving-revenue-on-table-throughout-purchase-funnel

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

The Banking & Payments Show: AI Risks to Banks | Oct 8, 2024

Episode 689

Tuesday, October 8, 2024 • Duration 18:50

In today's episode of The Banking & Payments Show podcast, we will be discussing the potential risks that AI poses to financial institutions. In the 'Headlines' segment, we will examine an article from BBC.com titled "Could AI Trading Bots Transform the World of Investing," which discusses risk-related issues such as AI bots making financial decisions autonomously. In the 'Rankings' segment, we will rank the 5 AI risk categories that financial institutions must address in terms of importance. Join the conversation as host Rob Rubin chats with analysts Jacob Bourne and Grace Broadbent.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: advertising@emarketer.com

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-banking-payments-show-ai-risks-banks

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit for more information.

The Daily: How Generations Spend Their Digital Time—Gen Z Smartphone Time, Millennials on Social Media, and More | Oct 7, 2024

Episode 688

Monday, October 7, 2024 • Duration 22:50

On today’s podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: advertising@emarketer.com

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-how-generations-spend-their-digital-time-gen-z-smartphone-millennials-social-media

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

The Weekly Listen: Why Folks Think Meta’s Orion Smart Glasses Are the Future of Computing, Amazon Gets Into Live News, and More | Oct 4, 2024

Episode 687

Friday, October 4, 2024 • Duration 35:35

On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: advertising@emarketer.com

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit for more information.

Behind the Numbers: an EMARKETER Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Behind the Numbers: an EMARKETER Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

Instagram1

Tik Tok1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other99+

Instagram1

Tik Tok1

Apple Podcasts

Spotify