Behind the Mirror – Details, episodes & analysis

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Behind the Mirror

Zorz LLC

Business

Technology

Education

Frequency: 1 episode/12d. Total Eps: 14

Join our hosts Keith Posehn, Dafra Sanou, and Liem Vuong as they discuss issues facing marketing and growth teams that are working to unlock partnerships at scale. Each week we have a new episode covering what you need to know to grow your partner programs.

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Data updated on 14/07/2026

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Score global : 63%

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What AI Can’t Replace with Dafra Sanou

Season 2 · Episode 6

Wednesday, October 29, 2025 • Duration 24:23

In this episode of Behind The Mirror, Keith Posehn and Dafra Sanou dive into the real edge creators have in an AI-driven world: authenticity, trust, and human connection.

From MrBeast to Jackie Aina to Becca Bloom, they break down why some creators build fanbases that no algorithm can replicate — and what that means for brands, marketers, and the future of discovery.

If you run partnerships, work with creators, or build growth programs — this conversation will change the way you see the creator economy.

Chapters

00:00 – Welcome & intro to the episode

01:05 – The idea of “AI-resistant” creators

02:20 – Trust as the foundation of creator influence

04:00 – Parasocial relationships and why they matter

06:00 – Full-self authenticity: MrBeast, Jaden Animations & more

09:40 – Jackie Aina: balancing privacy with trust

12:00 – Influence without oversharing: the power of selective authenticity

14:50 – Becca Bloom & engineered likability vs. genuine connection

17:10 – What brands should really look for in creators

19:25 – Creator discovery vs. AI discovery

21:45 – The future of creator trust in an AI world

22:30 – Closing thoughts & what’s next

Zorz helps brands launch and scale referral, affiliate, and partnership programs that convert.

👉 hello@zorz.com | zorz.com

Subscribe to Behind The Mirror for weekly conversations on performance marketing, partnerships, and the future of growth.

#BehindTheMirror #CreatorEconomy #Authenticity #AIMarketing #AffiliateMarketing #ReferralMarketing #InfluencerMarketing #Zorz #CreatorTrust #MarketingPodcast #BrandGrowth

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AI is Killing Clicks with David Rodnitzky

Season 2 · Episode 5

Tuesday, October 14, 2025 • Duration 29:20

In this episode of Behind the Mirror, host Keith Posehn sits down with longtime friend and industry veteran David Rodnitsky, founder of 3Q Digital, for a deep dive into how artificial intelligence is reshaping the marketing landscape.

From the rise of zero-click search to the rapid evolution of LLMs like ChatGPT and Claude, Keith and David explore what these changes mean for marketers, agencies, and brands trying to stay relevant. They discuss the declining dominance of traditional SEO, how consumer behavior is shifting toward AI-driven answers, and why content still matters more than ever - even if the way it’s consumed is changing.

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Flipping the Funnel with Ashley Whetung

Season 2 · Episode 4

Tuesday, October 7, 2025 • Duration 24:50

Affiliate marketing is often dismissed as a bottom-of-funnel, last-click channel, but that perspective sells it short. In this episode, host Keith Posehn is joined by Ashley Whetung, Senior Consultant at Zorz, and co-host Liem Vuong to explore how affiliate and partnership programs can play a much larger role in demand creation, trust building, and brand growth.

From mass media publishers to creators and influencers, the discussion dives into how partnerships fuel discovery, drive efficiency, and deliver long-term ROI. Ashley breaks down how brands can test, iterate, and scale smarter—turning affiliate from a transactional channel into a strategic growth engine.

If you’re rethinking how affiliate and creator partnerships fit into your marketing mix, this episode will change the way you see the funnel.

Chapterization

00:00 – Introduction – Keith welcomes Ashley Whetung and Liem Vuong

00:30 – Affiliate Misconceptions – Why brands see affiliate as bottom-of-funnel

01:55 – Beyond Demand Capture – Affiliate as awareness & trust-building channel

04:00 – Expanding the Affiliate Spectrum – Mass media, creators, and hybrid models

06:10 – ROI & Up-Funnel Testing – ROAS, CAC, and opportunities beyond last-click

08:30 – Efficiency & Cash Flow – Performance-based payouts and ad spend efficiency

10:25 – Macro Environment Impact – Economic pressures shaping brand strategy

12:40 – Influencer Evolution – Hybrid creator models and long-term value

14:40 – Authenticity & Trust – Building lasting relationships through creators

16:20 – Case Studies – NordVPN, Skillshare, and other breakout examples

17:20 – Testing & Iteration – Building your affiliate/creator “muscle”

The Future of Affiliate Marketing with Dafra Sanou

Season 2 · Episode 3

Tuesday, September 30, 2025 • Duration 28:37

In this episode of Behind the Mirror, hosts Keith Posehn and Liem Vong sit down with Dafra Sanou, Growth & Digital Marketing expert, to explore how AI is transforming affiliate and partner marketing.

Together, they unpack how brands can leverage partnerships in an AI-driven world, why governance and context matter more than ever, and which parts of the recruitment and program management process are most ripe for disruption.

From inclusivity in influencer marketing to the rise of LLMs shaping how products are discovered, this conversation is packed with insights for marketers navigating a rapidly shifting landscape.

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The CRM Shake-Up with Eric Potter

Season 2 · Episode 2

Tuesday, September 23, 2025 • Duration 23:48

The CRM landscape is changing fast. For years, Salesforce dominated. But in today’s market, HubSpot is closing the gap at an unprecedented pace - rolling out enterprise-grade features, innovating faster, and challenging the old guard.

In this episode of Behind the Mirror, Keith Posehn and Liem Vuong sit down with Eric Potter, COO of OpMethods, to unpack what’s really happening in the CRM space. From the slowdown of Salesforce’s innovation, to HubSpot’s aggressive push forward, to the rise of new AI-native players like Notion and Airtable, this conversation breaks down where the opportunities lie - and the pitfalls leaders need to avoid.

If you’re a CRO, RevOps leader, or founder making decisions about your company’s sales and marketing stack, this episode is your roadmap to the evolving CRM market and how to choose the right tools for what’s coming next.

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Cracking Attribution with Ashley Parducci

Season 2 · Episode 1

Tuesday, September 16, 2025 • Duration 27:53

In this episode of Behind the Mirror, Keith Posehn and Ashley Parducci delve into the complexities of attribution in marketing. They discuss the evolution of attribution methodologies, the challenges of measuring consumer journeys, and the importance of understanding technology's role in these processes. The conversation highlights the significance of video marketing, the concept of measurement debt, and the necessity for marketers to remain open-minded and willing to take risks. Through shared experiences and insights, they provide valuable recommendations for setting up successful attribution strategies and understanding the interconnectedness of various marketing channels.

#MarketingStrategy #PerformanceMarketing #ConsumerJourney #Attribution #DataDriven #Zorz #BehindTheMirror

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The Silent Killer of Affiliate Growth

Season 1 · Episode 8

Tuesday, July 15, 2025 • Duration 18:41

Is Your Affiliate Program Stuck? Here's How to Break Through

In this episode, Keith Posehn sits down with Liem Vuong to talk about the silent killer of affiliate growth: stagnancy. They explore why playing it safe can actually be the riskiest move in today's landscape and what to do about it. From battling organizational inertia to setting bold goals and testing your way forward, this conversation is packed with real talk and practical strategies. Whether you're leading a program or advising one, you'll walk away with a fresh perspective on how to grow, adapt, and scale in affiliate marketing.

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Unlocking the Secrets of Affiliate Budgets

Season 1 · Episode 7

Tuesday, July 8, 2025 • Duration 26:32

In this episode, Keith Posehn and the team at Zorz discuss the complexities of budgeting in marketing, particularly focusing on affiliate marketing. They explore how affiliate budgets differ from traditional marketing budgets, the importance of trust in partnerships, and the challenges of marketing mix modeling. The conversation also delves into the intricacies of media spend and its impact on affiliate performance, emphasizing the need for a strategic approach to maximize ROI.

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Why Innovation is Your Affiliate Advantage

Season 1 · Episode 6

Tuesday, July 1, 2025 • Duration 31:27

This week, the Zorz team dives into a big question: how do we expand our idea of what affiliate marketing can be? In this episode, Keith Posehn, Dafra Sanou, and Liem Vuong challenge the standard view of affiliate programs as coupon-driven or loyalty-heavy. They explore how innovative affiliates can build trust and relevance, open up mass media opportunities, and help brands show up in unexpected, high-impact ways.

You’ll hear:

• Why the right partner can help you reach audiences you never thought possible

• How relevance and trust fuel each other — and how affiliate programs can tap into both

• Why it's time to look beyond last-click and rethink what value really means

• How a well-structured program can elevate your brand across non-traditional channels

Whether you're building out your first program or fine-tuning a mature one, this episode is a reminder: partnerships are more than just performance - they're about perception, too.

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Horror Stories in Affiliate Marketing

Season 1 · Episode 5

Tuesday, June 24, 2025 • Duration 20:50

In this episode of Behind the Mirror, Keith Posehn, Dafra Sanou and Liem Vuong tackle a question that just won’t quit: Is affiliate marketing scammy? They dig into the roots of this perception, drawing on years of experience leading high-performing programs at companies like Uber, navigating fraud, and dealing with misaligned incentives.

You’ll hear personal horror stories (think 4am CEO calls and clawed-back commissions), explore what actually makes a program vulnerable, and learn why the structure and values of your affiliate strategy matter more than ever.

Whether you’re a CMO skeptical of the channel, or a marketer looking to strengthen your program, this episode pulls back the curtain with real talk and practical insight.

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Behind the Mirror – Details, episodes & analysis

Podcast details

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Behind the Mirror – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities