Explore every episode of the podcast Behind The Content

Join us as we go 'Behind the Content' with Lauren Passell, founder and CEO of Tink Media. Lauren shares her journey in the podcasting industry and her company Tink. They discuss topics such as the evolution of Tink from working with authors to working with podcasters, the importance of networking, creative podcast promotion strategies, the significance of ratings and reviews, and the effective use of social media for podcast promotion.

Topics discussed:

• Lauren's journey into podcasting and the evolution of Tink
• Importance of networking in podcasting
• Creative podcast promotion strategies
• The significance of ratings and reviews
• Effective use of social media for podcast promotion

Key takeaways:

• Networking with other podcasters is essential for growth and success in the podcasting industry.
• Creative podcast promotion strategies such as podcast therapy, speed pitching, and reverse interviews can yield significant results.
• Ratings and reviews are important for building a connection with listeners, and podcasters can encourage reviews by providing prompts and incentives.
• Social media can be used effectively to engage the existing community and should be chosen based on where the community is most active.

About host:

⁠⁠Andreea Coscai⁠⁠ is a digital marketer and podcast producer passionate about multicultural investigative reporting.

References:

• Dani Shapiro - Host of the podcast "Family Secrets"
• Podcast Marketing Magic newsletter
• Tinkmedia.co
• Recast Studio - AI-powered podcast marketing assistant

Behind the Content podcast proudly presented by ⁠⁠⁠Recast Studio⁠⁠⁠. Your go-to AI-powered podcast marketing assistant. 

With Recast Studio, podcasters like you can effortlessly create marketing materials like eye-catching audiograms, enticing video clips, informative show notes, compelling blog posts, transcripts and shareable social media content all in just a matter of minutes. 

Join us as we go 'Behind the Content' with Zack Derby, a seasoned radio professional turned podcast host. Zack began his journey in podcasting by joining the 'Neat Cast' team and eventually contributing to 'Podcasters Assemble.' Recounting his journey, Zack speaks on the importance of having unique content, building a close-knit podcast community, and the relevance of listener interaction. He emphasizes taking care of ourselves to avoid content burnout and the importance of feedback from reviews and ratings. Also, he brings attention to the significance of social media, video content, and cross-promotion in building a podcast brand.

Topics discussed:

• Introduction and Journey into Podcasting
• Zack's background in radio and transition to podcasting
• How Zack got involved in various podcasts, including NeatCast, Effin Cultured, and Podcasters Assemble

Transition from Radio to Podcasting

• The similarities and differences between radio and podcasting
• The freedom and limitations of being an independent podcaster

Marketing and Building a Listener Base

• Strategies for marketing and promoting podcasts
• The importance of networking with other podcast hosts
• Engaging with listeners and building a relationship with the audience

Dealing with Burnout and Taking Breaks

• Recognizing the signs of burnout and the importance of self-care
• The impact of taking breaks and communicating with the audience

Utilizing Social Media and Video Content

• The role of social media in promoting podcasts
• Experimenting with video content and its impact on engagement

Advice for Aspiring Podcasters

• Tips for individuals starting out in podcasting
• Emphasizing the importance of being unique and adaptable in content creation

Key takeaways and lessons:

• Building personal connections and networking are crucial for getting involved in podcasting.
• Transitioning from radio to podcasting requires understanding the differences in freedom and limitations.
• Marketing strategies such as cross-promotion and engaging with the podcasting community can help in growing the listener base.
• Recognizing signs of burnout and taking breaks is essential for maintaining content quality and personal well-being.
• Leveraging social media and experimenting with video content can enhance audience engagement and brand visibility.
• Aspiring podcasters should focus on uniqueness, adaptability, and maintaining genuine connections with the audience.
  

About host:

⁠Andreea Coscai⁠ is a digital marketer and podcast producer passionate about multicultural investigative reporting.

References:

• Effin Cultured
• Zach Derby on Twitter
• Recast Studio - AI-powered podcast marketing assistant

Behind the Content podcast proudly presented by ⁠⁠Recast Studio⁠⁠. Your go-to AI-powered podcast marketing assistant.

With Recast Studio, podcasters like you can effortlessly create marketing materials like eye-catching audiograms, enticing video clips, informative show notes, compelling blog posts, transcripts and shareable social media content all in just a matter of minutes.

In this episode of Behind the Content, Andreea interviews Anne Baird, a podcast producer and co-founder of Hug House Productions. Anne shares their journey into podcasting and audio fiction, as well as their approach to marketing and creating diverse content. They emphasize the importance of collaboration and community in the audio fiction world and discuss their experiences with crowdfunding and supporting smaller creators. Anne also offers advice to aspiring podcasters, encouraging them to take their time, enjoy the process, and prioritize their own enjoyment and creativity.

Topics discussed:

- Anne's journey into podcasting and audio fiction

- The importance of being a podcast lover as a creator

- The audio fiction community and its passion for the craft

- Creating diverse content and representation in audio fiction

- The process of casting and ensuring authenticity in voice acting

- The impact and feedback received from listeners

- Approaching marketing in the audio fiction world

- The value of collaboration and supporting other creators

- The role of download numbers in audio fiction

- Crowdfunding and financial support for shows

- Advice for podcasters entering the audio fiction space

Key takeaways and lessons:

- Take your time and enjoy the process of creating a podcast. Don't set unrealistic deadlines or push yourself too hard.

- Collaboration and community are essential in the audio fiction world. Collaborate with other creators and support each other's shows.

- Focus on creating diverse content and representation in your audio fiction. Write characters that are not cis white males and cast actors authentically.

- Don't undervalue yourself as a creator. Pay yourself and others fairly for their work.

- Download numbers are not always the most important factor in audio fiction. Focus on creating quality content that resonates with listeners.

- Crowdfunding can be challenging, especially for fiction podcasts. Explore alternative ways to support your show financially.

- Prioritize your own enjoyment and passion for podcasting. Don't do it solely for the money but for the love of creating and connecting with others.

About host:

Andreea Coscai is a digital marketer and podcast producer passionate about multicultural investigative reporting.

References:

- Hug House Productions

- Valence podcast

- Recast Studio - AI-powered podcast marketing assistant

Behind the Content podcast proudly presented by ⁠Recast Studio⁠. Your go-to AI-powered podcast marketing assistant.

With Recast Studio, podcasters like you can effortlessly create marketing materials like eye-catching audiograms, enticing video clips, informative show notes, compelling blog posts, transcripts and shareable social media content all in just a matter of minutes.

In this episode of Behind the Content, guest Lindsay Phillips discusses the importance of content marketing and the journey she took to become a podcast producer.

She emphasizes the need for businesses to niche down and be intentional about their podcasting goals. She also shares insights into the changes in the podcasting industry and how businesses can leverage their branded podcasts to communicate value to their audience.

Key takeaways:

• Niche down and be intentional about your podcasting goals.
• The podcasting industry has grown and become more mainstream, allowing for greater reach and exposure.
• Don't view podcasting as a side project; use it as a marketing tool to grow your business.
• Leverage your podcast by publishing episodes on your website and distributing them across various platforms.
• Repurpose podcast content into different formats to reach a wider audience.
• Networking and building relationships within the podcasting community is essential for growth and opportunities.
• Use tools like audiograms and video editing software to create engaging content for social media.
• Have a system in place to streamline podcast production and marketing efforts.
• Start guesting on podcasts before launching your own to gain experience and build authority.

References:

• PodTask: a tool for managing podcast production tasks.
• Pod Pros: a tool for podcast production and promotion.
• Recast Studio: a tool for creating audiograms and video clips from podcast episodes.
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About host:

⁠Andreea Coscai⁠ is a digital marketer and podcast producer passionate about multicultural investigative reporting.

Behind the Content podcast proudly presented by Recast Studio. Your go-to AI-powered podcast marketing assistant.

With Recast Studio, podcasters like you can effortlessly create marketing materials like eye-catching audiograms, enticing video clips, informative show notes, compelling blog posts, transcripts and shareable social media content all in just a matter of minutes.