Behind the Brand with Bryan Elliott – Details, episodes & analysis

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Behind the Brand with Bryan Elliott

Bryan Elliott

Business

Frequency: 1 episode/13d. Total Eps: 207

Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand.

Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been inspired by so many of my guests and I know you'll find a ton of value here as well. Podcast series / Marketing:

Executive Producer:
Bryan Elliott
https://thegoodbrain.com
E: producer@thegoodbrain.com

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https://www.behindthebrand.tv/vip
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https://we.co/behindthebrand
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https://www.inc.com/author/bryan-elliott
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https://www.buzzsprout.com/2007996/support
208 shares

https://www.instagram.com/1goodbrain
138 shares
https://www.instagram.com/emmachamberlain
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https://www.instagram.com/Nike
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How to Build a Massive Social Following of One Million in 30 Days

Season 16 · Episode 203

Monday, June 29, 2026 • Duration 50:33

Brendan Kane built a social media following of one million people in 30 days. Not with a big budget. Not with a team of 40 like Gary Vaynerchuk. Just relentless testing and a framework most people overlook entirely.

Kane is the founder and CEO of HookPoint and the author of three books: "1 Million Followers," "Hook Point: How to Stand Out in a Three Second World," and "The Guide to Going Viral." He has spent over 20 years decoding what makes content break through on social media, and his findings might surprise you.

In this episode, we dig into why storytelling is the only metric that matters, how formats rooted in 1920s entertainment still dominate today's feeds, and why 99% of creators are focused on the wrong things. Kane explains the science behind the three-second hook, what the algorithm is actually looking for, and how a creator with 10 followers can outperform one with 10 million.

We also get into the costly mistakes brands and entrepreneurs make when trying to grow on social, why copying what works for someone else usually fails, and how to find the format that fits your personality and goals before you create a single piece of content.

If you are trying to build a personal brand, grow an audience, or figure out why your content keeps falling flat, this one is for you.

Brendan Kane | HookPoint.com

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Stop Being Liked. Start Being Needed. | Bestselling Author Robert Greene

Season 16 · Episode 202

Monday, June 22, 2026 • Duration 52:15

Robert Greene has sold over twenty million copies of The 48 Laws of Power. His books are favorites of rapper 50 Cent and millions of people trying to get a grip on the dynamics of power. They've also been banned in prisons. He doesn't lose sleep over any of it.

In this episode, Greene takes me through the winding road that led to his first bestseller: 60-plus jobs, years living across Europe, a brutal rejection from a magazine editor, a stint in Hollywood watching power moves play out up close, and finally, a sunny afternoon in Venice where he improvised the pitch of his life to a book producer he'd just met.

Greene talks about why making yourself indispensable is the most important of his 48 laws, and what that actually looks like in practice. Don't make people like you. Make them need you. Spread your roots across a company, build a skill set nobody else has, and become the person who's too costly to lose.

He also gets into how he's handled critics throughout his career, the difference between knowing your life's task and being a con artist, and why every bad boss, dead-end job, and rejected manuscript ultimately ended up in his books.

His newest book at the time of this recording was The Daily Laws. Nothing in his career, it turns out, was wasted.

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Nobody Teaches THIS to Men—and they Should | Manscaped

Season 16 · Episode 194

Monday, April 6, 2026 • Duration 23:44

Nobody warns you about the first time…

One morning you wake up, look in the mirror, and your face has started doing something on its own. You have hair! It starts by looking like peach fuzz or dirt above your lip. But it’s not a problem and you’re proud it’s there.

And usually without anyone showing you what to do or handing you a manual, you pick up a razor.

Just like that—and hopefully without nicks cut or other injuries— you're in the club. This is an exceptionally well designed electric razor without sharp cutting bits. Relax, you’re safe.

What they don't tell you about being in the club:
This four inches of real estate on each side of your face is sacred ground.

Okay, maybe you’re outgoing and more people touch this area of your face than you realize. But that doesn’t mean this area is any less important. And if things go well in your life, a special person gets clearance to go there whenever you want.

So the thing you press against that ground matters. The ritual matters. You're not just removing hair. You're deciding, every single morning, what kind of man shows up today.

Some of us grow it out. We do this because we can. Others like it smooth like butter. Whatever the case. This is the one moment of the day that belongs to you. Men are simple. We've been told this is an insult. It's not. Simple means we know what we want. We want the game to be on.

The face, chest, pits and below the belt are the places a man actually has to manage. You can cover everything else with a hoodie. Bad day? Nobody sees it. Bad decisions? Hoodie covers the mustard on your shirt. But the face? The face is always on camera. It’s the money maker, bro.

Let’s get it.

Please support our sponsors!

This episode is brought to you by Magic Mind.

I talk to some of the sharpest founders and operators in the world on this show. And one thing I hear constantly is that the biggest challenge isn't having good ideas. It's having the mental stamina to execute them at a high level, day after day. That's exactly what Magic Mind is built for.

Expect the Unexpected in Business | Hyperice CEO, Jim Huether | Podcast series / Marketing

Season 9 · Episode 107

Friday, November 4, 2022 • Duration 46:48

You’ve likely seen pro athletes ranging from Naomi Osaka to Ja Morant warming up or recovering with products made by Hyperice and Normatec; not only the first, but the gold-standard in dynamic air compression technology. Normatec was acquired by Hyperice in 2020 and has even snuck its way into pop culture as Lady Gaga, Kylie Jenner and even Drake swear by the benefits of the recovery technology tool.

Go with us behind the brand of Hyperice with CEO, Jim Huether!

Special Thanks to our sponsors!

Fourlaps:
This episode is brought to by Fourlaps. When I was searching for the perfect short to take me from a run near my home in Laguna — right into a swim in the Pacific Ocean — I found the Fourlaps Bolt short 5”. The truth is I sometimes sleep in my shorts now too — they are that comfortable. I soon discovered that I could build an entire active lifestyle wardrobe to meet the functional needs of my busy job running my Southern California based production company. I wear the fashionable Traverse pants with an open button down shirt or casual sport jacket for pitch meetings and Flex Joggers and a Radius Polo on set when I really need to move around. I highly recommend checking out Fourlaps full line for men and women. Use my special promo code “BRY” to get a deal off your next purchase.

Eight Sleep:Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!Go to to start sleeping better!Vimeo:I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways: It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over- saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended. I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads.

The Relentless Pursuit of Serving Your Business Audience | Jaclyn Johnson | Podcast series / Marketing

Season 9 · Episode 106

Friday, November 4, 2022 • Duration 53:30

About Jaclyn Johnson

Jaclyn Johnson is a self-funded serial entrepreneur with two multi-million dollar exits under her belt. A powerhouse entrepreneur, by the time she was 28, Johnson had sold her first business, invested in multiple female owned startups and launched her second multi-million dollar company, Create & Cultivate. This passion for supporting female entrepreneurs led her to co-found New Money Ventures; a venture capital firm and brand studio on a mission to fund and build the next generation of game-changing, female-led companies. Her latest endeavor, Maie Wines, the female-led, California-made wine company ushering single serve wine into a new era, combines all of her expertise she’s gleaned through the years.

Special Thanks to our sponsors!

Fourlaps:
This episode is brought to by Fourlaps. When I was searching for the perfect short to take me from a run near my home in Laguna — right into a swim in the Pacific Ocean — I found the Fourlaps Bolt short 5”. The truth is I sometimes sleep in my shorts now too — they are that comfortable. I soon discovered that I could build an entire active lifestyle wardrobe to meet the functional needs of my busy job running my Southern California based production company. I wear the fashionable Traverse pants with an open button down shirt or casual sport jacket for pitch meetings and Flex Joggers and a Radius Polo on set when I really need to move around. I highly recommend checking out Fourlaps full line for men and women. Use my special promo code “BRY” to get a deal off your next purchase.

Eight Sleep:
This episode is brought to you by Eight Sleep.
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. I HAVE A BIG ANNOUNCEMENT — CHOOSE YOUR FORM — THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!Go to to start sleeping cool this Summer and save {a lot with my special code}. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. I highly recommend it.Vimeo:This episode is brought to by Vimeo…

Daniel Pink | Timing is EVERYTHING in Business: How to Know WHEN to Make Better Decisions | Podcast series / Marketing

Season 9 · Episode 105

Wednesday, November 2, 2022 • Duration 39:07

Daniel Pink is a bestselling author and friend who's written several really great books like To Sell is Human, Drive and A Whole New Mind, that have helped me (and my production company clients) grow their brands. I think this evergreen message about the "scientific secrets of perfect timing" is worth hearing again and again. Enjoy!

Special Thanks to our sponsors!

Fourlaps:
This episode is brought to by Fourlaps. When I was searching for the perfect short to take me from a run near my home in Laguna — right into a swim in the Pacific Ocean — I found the Fourlaps Bolt short 5”. The truth is I sometimes sleep in my shorts now too — they are that comfortable. I soon discovered that I could build an entire active lifestyle wardrobe to meet the functional needs of my busy job running my Southern California based production company. I wear the fashionable Traverse pants with an open button down shirt or casual sport jacket for pitch meetings and Flex Joggers and a Radius Polo on set when I really need to move around. I highly recommend checking out Fourlaps full line for men and women. Use my special promo code “BRY” to get a deal off your next purchase.

Eight Sleep:
This episode is brought to you by Eight Sleep.
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. I HAVE A BIG ANNOUNCEMENT — CHOOSE YOUR FORM — THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!
Go to https://eightsleep.com/BRY to start sleeping cool this Summer and save {a lot with my special code}. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. I highly recommend it.

Vimeo:
This episode is brought to by Vimeo…

I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:

Seth Godin | Everything You (probably) DON'T Know about Marketing | Podcast series / Marketing

Season 9 · Episode 104

Monday, October 31, 2022 • Duration 52:59

This interview has millions of views on Youtube but since it was EP #1 when I launched the podcast, let's just say a lot fewer people have listened to this on the audio podcast here. For that reason I'm republishing this classic! Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining everything you need to know.

Special Thanks to our sponsors!

Eight Sleep:
This episode is brought to you by Eight Sleep.
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. I HAVE A BIG ANNOUNCEMENT — CHOOSE YOUR FORM — THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer! If you sleep with someone every night like I do, you would normally have to compromise with your partner on temperature… But not with Eight Sleep. The Pod is the only sleep technology that dynamically cools and heats each side of the bed, to maintain the optimal sleeping temperature for what your body needs. With the pod, you can start sleeping as cool as 55°F or as hot as 110°F. You control everything with an app on your phone and it’s really easy. The result: Clinical data shows that Eight Sleep users experience up to 19% increase in recovery, up to 32% improvement in sleep quality, and up to 34% more deep sleep. The new Pod 3 enables more accurate sleep and health tracking with double the amount of sensors, delivering you the best sleep experience on Earth. The Pod is not magic, but it feels like it.

Go to https://eightsleep.com/BRY to start sleeping cool this Summer and save {a lot with my special code}. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. I highly recommend it.

Vimeo:
This episode is brought to by Vimeo…

I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:

To Sell in Business is Human | Dan Pink | Podcast series / Marketing

Season 5 · Episode 56

Tuesday, August 30, 2022 • Duration 41:55

Dan Pink is the author of six outstanding books about business and human behavior. His books include the long-running New York Times bestsellers When and A Whole New Mind — as well as Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 40 languages, and have sold millions of copies.

Before venturing out on his own 20 years ago, Dan worked in several positions in politics and government, including serving from 1995 to 1997 as chief speechwriter to Vice President Al Gore.

He did his undergrad at Northwestern and a JD from Yale Law School. He has also received honorary doctorates from Georgetown University, the Pratt Institute, and a few others. He is a die hard baseball fan rooting for the Washington Nationals baseball fan... DC, with his family.

Dan says, “We are all in sales now. And yet for some the mere mention of “Sales” conjures up images of the typical pushy—even “can’t trust him as far as I can throw him — car salesman who approaches you with fake enthusiasm upon visiting any given dealership. Some of us can sell snow to an eskimo…but for others, it ranks up there with public speaking as one of their least favorite things to do. Is being good at sales something we’re born with? Or can it be learned. If what Dan says is right—that we’re all in Sales now, I guess we should hunker down and figure this out.

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The Business That Hustle Built | Gary Vaynerchuk | Podcast series / Marketing

Season 5 · Episode 60

Tuesday, August 30, 2022 • Duration 31:21

What can I say about Gary Vaynerchuk that you haven't already heard. In my mind, Gary is, among many things, a survivor.

He was born in the former Soviet Union and escaped with his parents at a young age to suburban New Jersey where they relocated and started life over from zero.

From his own stories and my own gut sense…to say that life was rough for Gary is probably a HUGE understatement. Gary has the mentality of a street fighter and the mouth of the most rogue pirate — who is unrivaled in his a mastery of swear words.

When you see the fire in his eyes—even now these 40 years later burning just a brightly— it’s not hard to imagine him as a kid with his so-called Jersey friends being exceptionally cruel.

I’m pretty sure Gary was bullied with intensity over many years and without mercy or relief. But instead of giving up, Gary fought back...or at least waited for his moment of revenge—even though it took 30 years to get to that place.

I can picture Gary’s stoic Russian father — working in their new liquor store start up —too busy making ends meet to support or even notice the emotional damage being inflicted on his little son. And a loving mother, who Gary always holds in the highest esteem, trying her best to counter-act Gary’s brutal days at school with healthy doses of praise, positivity and gratitude for living in their new free democracy in pursuit of the American Dream.

On the outside Gary looks like a Chihuahua. But on the inside he has the heart of a lion. He brags about being lousy at school to make a point that school isn’t all it’s cracked up to be—especially when your teachers label you a "loser" who will never amount to much. Gary has been quietly hell-bent on proving them all wrong even since.

Instead of spending a ton of money on college with no ROI, he’d suggest you eat dirt and couch surf for the first seven years while you shadow your work idol and squeeze every bit of wisdom and experience from them before venturing off on your own. Whether you’re 20…30 or 50-something, Gary will remind you that you’ve got to be patient.

BECAUSE.

The Brains and Brawn of Business | Rob Siegel | Podcast series / Marketing

Season 9 · Episode 103

Saturday, August 13, 2022 • Duration 45:12

Rob Siegel is a lecturer at Stanford University’s Graduate School of Business who specializes in teaching strategy and innovation for both large and small-scale businesses and companies. He is the author of the book The Brains and Brawn Company [https://amzn.to/3bY1CJz] which uses the brain and body as metaphors for ways that companies can be successful holistically.

Siegel has spent time researching the ways in which technology changes things in the business sector and he has explored how companies can integrate digital and physical solutions for their client base and customers. It’s a fascinating career to have but Siegel tells me that he never had an idea that he’d end up here and he found his work by happenstance. “When I was a teenager, I was just a big, fat loser,” he says. “I was just trying to think about how I was going to get beer and try to meet girls. And I didn’t really know what I wanted to do. I entered UC Berkeley as a seventeen-year-old, and my roommate was working for a software company. This was the mid-eighties and I had played with computers, but I didn’t really know software or how it was made. I was thinking about studying engineering and I said, okay I need to make some beer money now that I’m in college and so I ended up going to work for the software company part time and I loved it. I loved technology; I loved the people. I loved the energy.”

Special thanks to our sponsor WeWork!
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT

Special thanks to our sponsor Vimeo!
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:

It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended.

Behind the Brand with Bryan Elliott – Details, episodes & analysis

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Behind the Brand with Bryan Elliott – Details, episodes & analysis

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