Behind the Brand with Bryan Elliott – Details, episodes & analysis

Greg Hahn is an advertising legend. From his bio:

"Greg is the Co-founder and Chief Creative Officer of Mischief @ No Fixed Address. Greg is going to go rogue and move this missive to first person. I started Mischief because I wanted to create a place where people- both employees and clients- could come and do the best work of their lives, with less layers, pretense and other unnecessary complications.

In 2022, less than two years into its existence, Mischief was named Agency of the Year by Adage Magazine, Agency of the Year by Campaign US and the second most innovative agency by Fast Company. Recently Mischief was named 2023’s Agency of the Year by Adweek, Agency of the Year for a second time by Adage in 2024, Creative Agency of the Year by Adage and one one of the 20 most creative companies by GQ.

Previous to Mischief, Greg was the CCO of BBDO NY. During that time BBDO was recognized as the most awarded agency in the world by the Gunn Report. It was also named Agency of the Year at The One Show, ADC and The Webbys multiple times."

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

Special Thanks
This episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested.

I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway…

Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there.

Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery.

They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out?  Just go to burstcreatine.com and order your first bag and get in the game. 

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It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. 

All of a sudden I was getting serious headaches and didn’t know why…

My friend Robb Wolf who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists. 

I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up. 

It was so easy. A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories:

*Fitness measured things like

• Testosterone 
• Cortisol
• ApoB
• Cholesterol
• Triglycerides 

*Metabolism

• Glucose
• ALT /liver enzyme
• Insulin

InsideTracker is designed to give you personal access to what’s happening under the hood of your body. Then you can take action on your own or with a nutritionist, doctor, fitness trainer etc. to reach your own personal health goals.

How much would you pay to have a roadmap to feeling your best?
I promise InsideTracker costs a lot less and I guarantee it has been one of the best investments I've made for myself. With annual fees starting at $150 this is a no-brainer. For more info go to InsideTracker.com and give it a try.

Special Thanks to Our Sponsors!
This episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested.

I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway…

Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery.

They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out?  Just go to burstcreatine.com and order your first bag and get in the game.

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

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When I think of the luxury category, Mercedes-Benz is absolutely in that group of brands. In fact, after driving my Honda Civic for more than 250,000 miles I bought my first Mercedes in 2013 and I've been driving my C 250 with pride for more than a decade.

Melody Lee and I met in 2015 when I had her former boss, the former head of BMW Uwe Ellinghaus on the podcast, who was recently tapped as the CMO at Cadillac. We've come full circle! I hope you enjoy--and steal a few pages from Melody's playbook!

Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand

Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott

Connect with me personally on social media:

Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott

See my film and commercial production work here:
http://bit.ly/thegoodbrainwork

For business inquiries: [email protected]

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! 

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

Special Thanks to our Sponsor WHOOP!

Use my special link and get a great deal on a new WHOOP 4.0.

WEAR IT ANY-WEAR

Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

WAKE UP AT THE OPTIMAL TIME

Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.

MONITOR YOUR HEALTH

A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

GET MORE ACCURATE DATA

5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.

TRACK METRICS 24/7

Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.

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Kara Anne Swisher is an American journalist. Described by Newsweek as Silicon Valley's "most powerful tech journalist", she is an opinion writer for The New York Times, a contributing editor at New York, the host of the podcast Sway, and the co-host of the podcast Pivot.

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Ndamukong Suh is an American football defensive tackle for the Tampa Bay Buccaneers of the National Football League. He played college football at Nebraska, where he earned All-American honors, and was drafted by the Detroit Lions second overall in the 2010 NFL Draft. In 2021 his team won Super bowl 55. 

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Amy Purdy has lived an incredible life. She grew up with the love of Nature, health wellness and travel. She was also a passionate snowboarder. At 19, her life took a detour.  After experiencing flu-like symptoms, Amy was rushed to the hospital in a state of septic shock. When she entered into the hospital she was given less than a 2% chance of survival, put on life support and placed into a coma.

After multiple blood transfusions, and the removal of her ruptured spleen, doctors diagnosed Amy with Meningococcal Meningitis, a vaccine preventable bacterial infection. Due to the lack of circulation she had suffered, doctors had to amputate her legs below the knee. She later received a donated kidney from her father a week before her 21st birthday.

After going through this life-altering experience, Amy challenged herself to move on with her life and attain goals that even those who have both legs struggle to achieve.She is one of the top ranked adaptive snowboarders in the world,the 2014 Sochi Paralympic bronze medalist and is currently the only double-leg amputee competing in snowboarding at the world-class level.

Amy’s creativity, positive outlook and her never-give-up attitude have opened doors to many other opportunities, including being featured in a Madonna music video, a lead actress role in an award-winning independent film and multiple creative modeling projects including a photo shoot with musician and artist Nikki Sixx where her legs were custom made from steel to look like ice picks.

Amy has evolved into a powerful inspirational and motivational speaker who has been seen by millions of people and invited to share her story to audiences around the world. Amy’s TED x Orange Coast talk, “Living Beyond Limits” is the number one recommended video by TED x OC to incoming TED speakers formulating their own presentations.

Amy’s story and images have been featured in numerous national and international publications, and in 2012 she and her longtime boyfriend, Daniel Gale, raced around the world on CBS’s The Amazing Race.

In May of 2013, Amy was named by the International Olympic Committee as one of the top 15 most marketable para-athletes in the world.

Although Amy has numerous accomplishments, she is most proud of co-founding Adaptive Action Sports with her husband Daniel Gale. Created in 2005, AAS is a non-profit organization that helps those with permanent disabilities get involved in action sports. AAS has partnered with ESPN and runs “adaptive” action sport competitions at the summer and winter ESPN X Games. These events were instrumental in getting adaptive snowboarding added to the 2014 Paralympic Games.

In the spring of 2014, Amy inspired millions of fans with her stunning performances on ABC’s Dancing With The Stars, eventually becoming the show’s runner-up.

 Amy has launched a line of clothing partnership with Element Eden The Amy Purdy Collection” and recently completed her first book New York Times Best Seller “On My Own Two Feet”

Amy also recently shared her remarkable story alongside Oprah Winfrey, as part of Oprah’s The Life You Want Tour.  Where she toured with Oprah sharing the stage through cities across America.

Amy was also featured in a Superbowl Commercial for her partner Toyota which aired just after kickoff. The commercial fettered Amy Running, Dancing, Snowboarding, modeling and speaking all to the voice of the great Mohammad Ali and his ” How Great I am” speech.

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Dr. Nicole LePera was trained in clinical psychology
 at Cornell University and the New School for Social
 Research. She also studied at the Philadelphia School 
 of Psychoanalysis.

As a clinical psychologist in private practice, Dr. Nicole
 LePera often found herself frustrated by the limitations
 of traditional psychotherapy. Wanting more for her
 patients—and for herself—she began a journey to develop
 a united philosophy of mental, physical, and spiritual
 health that equips people with the tools necessary to heal
 themselves. Nothing short of a paradigm shift, Dr. Nicole 
 LePera’s teachings empower the individual to break free 
 from trauma cycles and create who they want to become.

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Mike Novogratz is the Founder, CEO and Chairman of Galaxy Digital. He was formerly a Partner and President of Fortress Investment Group LLC. Prior to Fortress, Mike spent 11 years at Goldman Sachs, where he was elected Partner in 1998. He served on the New York Federal Reserve’s Investment Advisory Committee on Financial Markets from 2012 – 2015.

Mike currently serves as the Chairman of The Bail Project and has made criminal justice reform a focus of his family’s foundation. Mike has a degree in Economics from Princeton University,…he served as a helicopter pilot in the US Army and is a self-proclaimed extrovert, investor and crypto maniac. I know you will enjoy this wide-ranging conversion with someone who gives the most interesting man in the world a run for his money.

I’d also like to thank our sponsor, our friends at the .STORE domains where you can get your own custom .Store domain name to set up your website to sell products or services. Different from any .com, .net or other extension — .STORE really gives your customers a destination to shop for you stuff.

.store, instantly tells people your website is a “store” and lets your website URL do the marketing for you!

I set up my own .Store recently at https://BehindtheBrand.store and you can find some of my favorite books from bestselling authors who’ve been on this show for sale at a price better than Amazon.

Get your own .STORE domain by going to my special link at: http://bit.ly/yourcustomstore

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In this episode of Behind the Brand, host Bryan Elliott talks with Hall of Fame Quarterback Brett Favre about success lessons learned the hard way.

Get a short note from me each week with what I've learned from interviewing some of the smartest people in the world -- the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip: 

Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand

Here are my personal favorite Behind the Brand playlists:

1. Behind the Brand full-length episodes: http://bit.ly/BTBfull-length

2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople

3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min

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For business inquiries: [email protected]

See my film and commercial production work here: http://bit.ly/thegoodbrainwork

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Harris Beber is a skilled marketer who was reluctant about joining the premium platform Vimeo because he didn't have any video experience. But staying open and saying yes to explore opportunities has been one the keys to his success. I know you'll be inspired and learn a lot from this wide ranging conversation with Harris as we explore what's possible on Vimeo. 

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