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Explore every episode of the podcast Behind Gym Doors | A Fitness Business Podcast

Dive into the complete episode list for Behind Gym Doors | A Fitness Business Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
374: Your Marketing Is Losing You Clients—Here’s How to Fix It26 Nov 202400:16:52

In this episode of The GSD Show, the leading fitness business podcast, we break down the powerful distinction between features and benefits in the fitness industry and how this shift in communication can significantly enhance client retention with Mike and Hye Jin Kalgoankar.

Hye Jin shares real-world insights on crafting brand messaging that resonates with prospective clients, emphasizing why what you say matters more than what you do. They explore practical ways to communicate the benefits of what our workouts and community do effectively and how team alignment can amplify this impact. Tune in for actionable strategies on engaging clients, building trust, and fostering a committed community around your fitness brand. This episode is essential for fitness studio owners, managers, and anyone looking to connect more deeply with clients.

The secret behind their incredible success? Tune in to find out! 

To learn more go to LoudRumor.com

Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor

-

Follow Us!
Instagram:

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

Mike Arce: https://www.linkedin.com/in/mikearcelive/

LinkedIn: https://www.linkedin.com/company/loud-rumor

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

373: Shoulds vs Musts (Audio Only)20 Nov 202400:13:48

In this episode of The GSD Show, the leading fitness business podcast, we break down the difference between shoulds and musts—the mindset shift that separates successful fitness businesses from the ones that stay stuck.

Are you stuck in the cycle of saying, “We should be doing this,” but never actually getting it done? We share actionable strategies to transform your approach to client retention, lead generation, and revenue growth. Join us as we dive into prioritizing your “musts” to create a lasting impact on your business and your clients.

To learn more go to LoudRumor.com

Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor

-

Follow Us!
Instagram:

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

Mike Arce: https://www.linkedin.com/in/mikearcelive/

LinkedIn: https://www.linkedin.com/company/loud-rumor

Loud Rumor: https://www.linkedin.com/company/loud-rumor

364: How To Get The Most Out Of Your AD Spend06 Oct 202400:37:26

In this episode of The GSD Show, the leading fitness business podcast, we emphasize the importance of having a strong organic content strategy before diving into paid ads.

Mike Arce and Michael Friedman discuss how to maximize ad spend in digital advertising. They also discuss the need to create a full-funnel strategy, including brand awareness and lead generation, and the importance of engaging and nurturing leads. They highlight the value of using AI tools to support lead follow-up and qualification. Additionally, they discuss the significance of improving contact rates, booking rates, and show rates to maximize the value of each lead. They also stress the importance of asking for referrals at the point of sale to further increase customer acquisition. Overall, the conversation provides valuable insights and strategies for getting the most out of every dollar spent on paid ads.

 

GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699

Facebook: https://facebook.com/boom.loudrumor/

Instagram: https://instagram.com/loudrumor/

TikTok: https://www.tiktok.com/@loudrumor

LinkedIn: https://www.linkedin.com/company/loud-rumor

Web: https://loudrumor.com/reviews

 

 

274: Simple Marketing Changes That Can Double Your Fitness Business Profits Today!21 Sep 202300:03:24

In this episode of The GSD Show, the leading fitness business podcast, join Loud Rumor CEO, Mike Arce, as he shares marketing and pricing strategies you can use to double your company’s profit without working any harder

You’ll learn how Life Time Fitness’s CEO, Bahram Akradi, found success after, what he called, an initial pricing failure. Learn from Bahram’s mistake and avoid making the same error to double your fitness studio’s profits without working any harder.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

273: The 10 Most Common Financial Mistakes Fitness Business Owners Make (So You Don’t Have to Make Them Too)14 Sep 202300:31:32

In this episode of The GSD Show, the leading fitness business podcast, we sit down with John Briggs, CEO & Founder of Incite Tax, to uncover the 10 most common financial mistakes gym owners make. 

Incite Tax provides premier proactive tax and accounting experience to small business owners (and particularly gyms and fitness studios). Learn from John’s expertise and avoid these pitfalls to ensure your fitness studio thrives financially. 

Want to work with Incite Tax? Schedule a free call here: https://incitetax.com/loudrumor 

From the episode…

Watch Cody Sweet’s GSD Show episode: https://youtu.be/GVLFpD6rpXw?si=1IMykoJzUgBRq6b9 

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

272: Mistakes Parents Make When Teaching Kids About Money (Special Guest Scott Donnell)11 Sep 202300:46:46

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Scott Donnell, the leading voice in teaching kids about money. Scott is the founder of Apex Leadership Co, Hapbee Technologies, and the GravyStack™ banking app for kids and families.

 

Scott has studied THOUSANDS of families and he’s sharing some common mistakes that parents make when teaching kids about money.

 

HINT: Some of these mistakes our CEO Mike was doing, and you might be doing them too. 😳

 

In this NEVER BEFORE BEEN DONE episode… we’re giving you free access into one of our weekly Power Calls. These These Power Calls are specifically for the people in our mastermind, but Scott’s talk was SO good we had to share.

 

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

271: Building a 700 Member Fitness Business Empire with Cody Sweet01 Sep 202300:37:10

In this episode of The GSD Show, the leading fitness business podcast, we delve into the inspiring journey of Cody Sweet, who has successfully built a 700-member fitness business empire. Join us as we explore Sweet Fitness Kickboxing, his unique partnership business model, effective marketing and sales strategies, and how he manages attrition. Plus, learn about Cody's dedication to building the dream gym and his secret to following up with leads effectively.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

270: How Fitness Business owners can find opportunities in a recession24 Aug 202300:12:35

In this episode of The GSD Show, the leading fitness business podcast, we’re diving into how fitness business owners can stay ahead of economic cycles—especially during a recession.

Don’t be unprepared for the business opportunities that could arrive during an economic downturn. In fact, companies like MTV, Salesforce, Groupon, and others have prospered during hard times. Check this video out to see how your gym can too!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

 

269: How This Gym Went From $60K to $130K Monthly Revenue in 6 Months17 Aug 202300:49:21

In this episode of The GSD Show, the leading fitness business podcast, discover the game-changing strategies that transformed these gym owners into a million-dollar brand raking in an astonishing $150,000 per month across two thriving locations!


In this exclusive interview, dive deep into the secrets behind their rise, as they unveil the precise keys to their sensational success.


Get ready to be inspired, educated, and motivated to take your gym to the next level. Whether you’re a seasoned entrepreneur or just starting your own gym, this interview is packed with strategies that will propel you toward your own success.

 

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

 

268: Use This Simple Strategy to Problem Solve at Your Gym17 Aug 202300:08:44

In this episode of The GSD Show, the leading fitness business podcast, we’re tackling a crucial mindset shift for gym owners: The answer to your challenges isn’t “how” – it’s “who.”

One of your jobs as a gym owner, is to always find solutions to new challenges and problem solve. Mike shares his lesson on how connecting with the right people, partners, and networks can redefine success for your gym.

 

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

267: Do You REALLY Have a Marketing Strategy?03 Aug 202300:11:37

In this episode of The GSD Show, the leading fitness business podcast, Mike breaks down what a marketing strategy really is, and how you can use the tools within it, to make marketing decisions.

Marketing does NOT equal Facebook and Instagram ads.

It's just a piece under an umbrella that's under another umbrella of marketing. 

So if you say your marketing strategy is "running Facebook ads", you don't really have a marketing strategy. 

FREE TRAINING: https://loudrumor.com/4ps 

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

266: How to Reach Sales Goals in Your Fitness Business in 7 Steps27 Jul 202300:23:38

In this episode of The GSD Show, the leading fitness business podcast, we’re breaking down why you might be missing your sales goals—and how to fix it.

If you’re not hitting your sales goals, this could be the reason why: You’re fixing the wrong problem.In the sales process, it goes ad > lead > book > show > close. We'll share how you can optimize each step to hit your sales goals. Stay tuned for the last step, as it’s one of the top tactics our members use to get more sales!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

265: Top 4 Marketing Mistakes Fitness Business Owners are Making20 Jul 202300:10:07

In this episode of The GSD Show, the leading fitness business podcast, we’re uncovering why your gym marketing promotions might be falling flat—and how to fix it.

You may be committing one or all of these marketing mistakes we see a lot of gyms and fitness studios make. We'll dive into four marketing strategies that are proven to work. Learn what’s hurting your promotions and how if done right, can get leads in your door.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

363: Bad Economy? Maybe. So What?04 Oct 202400:09:36

In this episode of The GSD Show, the leading fitness business podcast, we explore two contrasting stories that happened on the same day.

One features a business owner who is skeptical and pessimistic about how the economy could impact their business.

The other story highlights a new, inexperienced entrepreneur with no formal training who just had their best sales day ever.

Whether the economy is used as an excuse or a motivator, this episode dives into how you have the power to choose your perspective and navigate through it.

 

GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699

Facebook: https://facebook.com/boom.loudrumor/

Instagram: https://instagram.com/loudrumor/

TikTok: https://www.tiktok.com/@loudrumor

LinkedIn: https://www.linkedin.com/company/loud-rumor

Web: https://loudrumor.com/reviews

264: Money Should Be Spent on 3 Things13 Jul 202300:07:25

In this episode of The GSD Show, the leading fitness business podcast, we’re breaking down three essential questions you must ask before spending money on your business. These three questions help you justify financial decisions when it comes to running and growing your business. 

Check it out!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

263: Social Media Marketing At Its Best06 Jul 202300:12:37

In this episode of The GSD Show, the leading fitness business podcast, we dive in on how you can create a member avatar and ways you can create social media content that aligns with them!

Are you putting up content that matches your member avatar?

Do you even have a member avatar?

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

262: Increase Gym Membership Sales with Prescription Selling Strategies29 Jun 202300:09:40

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Matt Kafora, owner of seven incredibly successful Orange Theory Fitness locations as he shares practical advice on how to leverage prescription selling to attract and retain more members.

You’ll learn how to identify individual goals, craft personalized fitness plans, and effectively communicate the value of your offerings.

FREE DOWNLOADS:

Client Intake Form: https://www.loudrumor.com/intake-form  

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

261: Mastering B2B Marketing for Your Gym: Expert Tips From 7X Successful Orangetheory Owner22 Jun 202300:11:34

In this episode of The GSD Show, the leading fitness business podcast, we join Matt Kafora, the accomplished owner of 7 Orangetheory Fitness locations, as he shares valuable insights and actionable steps for effective B2B marketing.

Matt takes us through his journey in presales, providing a play-by-play account of what he did when starting out, which includes his “Paradise Bakery” story.

But Matt doesn't stop there. He delves deeper into the world of B2B marketing, revealing strategies to tap into industries OUTSIDE of complementary businesses. He shares how he navigates those relationships to have a win-win opportunity for both you and the other business.

Check it out!

FREE DOWNLOADS: Community Event Ideas: https://loudrumor.com/event-ideas 

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

260: The CEO's Real Job21 Jun 202300:08:47

In this episode of The GSD Show, the leading fitness business podcast, we breakdown the CEO’s perfect day.

As a business owner, I’m sure you find yourself wearing multiple hats throughout your day. Whether it’s leading team meetings, making sales calls or even sometimes coaching a class…is that really what you should be doing? We’ve all heard the phrase “work on the business, not in it.” Check it out!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

259: 4 Ps of Marketing - The Marketing Mix15 Jun 202300:12:09

In this episode of The GSD Show, the leading fitness business podcast, we’re clearing up a common misconception: Marketing and advertising are NOT the same thing.

Many think they’re interchangeable like “sofa” and “couch” or “movie” and “film”...they’re not.

And in this video, we share the concept of what marketing really is.

HINT: Advertising actually sits under an umbrella…. that sits under the marketing umbrella.

We break down what makes up marketing (The 4ps) and share real-world examples that you can use in your gym.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

258: Determining Your Marketing Budget13 Jun 202300:09:00

In this episode of The GSD Show, the leading fitness business podcast, we help you determine your marketing budget - one of the most commonly asked questions by business owners.

Listen in to hear what Mike has to say!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

257: Why Business Owners Aren’t Always the Best Salespeople08 Jun 202300:09:53

In this episode of The GSD Show, the leading fitness business podcast, we're uncovering the truth behind why many gym owners struggle to excel as salespeople.

Unveiling his own realization and lessons learned, Mike delves into the root cause of this challenge. It all boils down to a flawed understanding of the sales process.

With personal anecdotes and insights from successful individuals, he emphasizes the importance of mastering the sales PROCESS rather than relying solely on individual sales skills.

Watch the full video to uncover the critical elements of a successful sales process and how it can significantly impact your gym.

FREE RESOURCES:

 How to overcome objections: https://loudrumor.com/noobjections


🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

256: Upside Vs. Downside07 Jun 202300:08:59

In this episode of The GSD Show, the leading fitness business podcast, Mike shares that he recently had an incident that was almost life-threatening. It caused him to reach out to some of his mentors to get their perspective.

 

One of his mentors tells Mike a real-life story about "Frank" and a lesson that emerged from it.

 

Today, Mike is sharing this valuable lesson with you. Tune in to find out what happens when someone chooses the downside instead of the upside.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

255: 13 Strategies That Drive Revenue and Membership Growth in Your Gym01 Jun 202300:38:53

In this episode of The GSD Show, the leading fitness business podcast, we unveil 13 powerful strategies that will increase your gym's revenue and drive membership growth. Whether you're a seasoned gym owner or just starting out in the fitness industry, these proven tactics will help you attract new members, retain existing ones, and ultimately boost your bottom line.

These tips are actionable steps you can start today!

Here's what we dive into:

  • The Intake form
  • Selling before they take a class
  • Calling leads and the telephone inquiry
  • Getting leads to bring a friend
  • Increasing show rates
  • Objection handling
  • Things to avoid during the sales process
  • Marketing
  • CAC & LTV (Customer Acquisition Cost & Lifetime Value)
  • POS (Point of Sale) Referrals
  • AI
  • Philanthropy
  • Events

 

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

362: The Truth About Selling: Stop Pitching, Start Building Trust29 Sep 202400:19:30

In this episode of The GSD Show, the leading fitness business podcast, host Mike Arce sits down with Michael Friedman from SupaFitGrow to reveal the secret that most fitness entrepreneurs miss: building trust and authentic relationships with prospects before ever making a sale.

Discover how top fitness studios like Anytime Fitness have boosted their lead conversion rates by over 30% by focusing on real connections rather than just sales tactics.

Michael shares his powerful 4-Step Method for Relationship Building and proven strategies that have taken fitness businesses to the next level.

Whether you're struggling with cold leads or looking to increase retention, this episode is packed with game-changing insights!

 

GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699

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254: Which Superpower Would You Wish For?30 May 202300:10:20

In this episode of The GSD Show, the leading fitness business podcast, we’re diving into a thought-provoking question: If you could have one superpower, what would it be?

This is a question Mike was asked while reading the book Limitless by Jim Kwik, a brain coach to many impactful business leaders.

Listen to find out what superpower Mike learned is one of the most important...the answer may surprise you!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

253: How to Double Company Profits in 1 Day25 May 202300:10:32

In this episode of The GSD Show, the leading fitness business podcast, we reveal the powerful strategy that can help gym owners double their company profits in just one day.

While the purpose of any business goes beyond profit, it serves as a crucial scorecard for success.

Join us as we share the secrets behind several dozen gyms that nearly or more than doubled their profits with one swift move.

You'll learn to:

  • Understand the true meaning of profit and its significance as a scorecard for success
  • Identify the seven common areas that can hinder profitability and learn how to overcome them
  • Explore the impact of profit margins on employee retention rates and business growth
  • Uncover the fastest and easiest way to increase profits

FREE RESOURCES: Learn how to increase value per member & lower your cost to acquire them: https://loudrumor.com/ltv-cac

Laurel's GSD Show episode: https://youtu.be/jBzbWz9rIh8 

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

252: Roleplaying Mini-MasterClass23 May 202300:17:14

In this episode of The GSD Show, the leading fitness business podcast, we’re delivering a mini masterclass on roleplaying for your fitness studio’s sales team.

This is the podcast you want to share with your studio manager or whoever is leading your sales team.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

251: LIFETIME Fitness - Pricing Strategy to Profit16 May 202300:09:20

In this episode of The GSD Show, the leading fitness business podcast, we’re breaking down one of the fastest ways to increase profit at your gym—adjusting your pricing.

There are 4 "Ps" of marketing: Product, Promotion, Place and Price. By adjusting price, it's a quick way to increase profit at your gym.

In fact, LIFETIME Fitness increased prices 103% from 2020 to 2023. 🤯

How did it work out for them? Tune in to find out!!

 

Also download the free cheatsheet: https://loudrumor.com/4p


🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

250: How Rick Mayo of Alloy Personal Training Built a Franchise that Gets Members to Stay for 36+ Months11 May 202300:41:53

In this episode of The GSD Show, the leading fitness business podcast, we're joined by Rick Mayo, the mastermind behind Alloy Personal Training's remarkable franchise success. 

Rick reveals his secrets to building a fitness empire that not only attracts members but keeps them engaged for an impressive 36+ months. On top of that his average member pays $300/mo!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

249: Weak Language is Killing Your Business And Life10 May 202300:12:35

In this episode of The GSD Show, the leading fitness business podcast, we’ll talk about passive language.

Are you using passive language in your day-to-day life? You probably don't realize you're even doing it. Tune in to see how this weak language could be impacting your gym sales and employees in a negative way.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor






248: CAC vs. LTV - 2 Numbers That'll Make or Break Your Fitness Business04 May 202300:08:37

In this episode of The GSD Show, the leading fitness business podcast, we’re diving into two crucial numbers every gym owner must track—LTV (Lifetime Customer Value) and CAC (Customer Acquisition Cost).

LTV, or Lifetime Customer Value, measures the total revenue you can expect to earn from a single customer over their entire relationship with your company. By focusing on getting customers to pay more, pay for more things, and pay for longer, you can increase your LTV and ultimately boost your business's profitability.

On the other hand, CAC, or Customer Acquisition Cost, measures the total cost of acquiring a single customer. Ideally, you want your CAC to be as low as possible. By running better ads, having stronger offers, improving your sales process, and generating referrals, you can reduce your overall cost to acquire customers.

Keeping these two numbers far apart from each other is crucial to the success of your business, so it's important to track them closely and make adjustments as needed.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

247: You Might Just Be...Different02 May 202300:09:20

In this episode of The GSD Show, the leading fitness business podcast, Mike Arce challenges the way you see yourself and others—are you actually lazy, or just different?

Listen in to Mike's story on how to look at certain situations from a different point of view.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

246: From Garage Gym to Franchise Success: How Iron Tribe Fitness Sees Massive Growth | The GSD Show27 Apr 202300:30:05

In this episode of The GSD Show, the leading fitness business podcast, we interview Forrest Walden, the CEO and Founder of Iron Tribe Fitness. In this episode, we delve into his journey of growing and scaling his fitness franchise and how his franchisees are STILL seeing their BEST. MONTHS. EVER.

Forrest is a thought leader in the fitness industry, and his expertise has helped Iron Tribe Fitness become one of the fastest-growing franchises in the country, with more locations in development.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

245: How To Build A Winning Team At Your Gym That Stays With You For YEARS | The GSD Show20 Apr 202300:27:44

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Karen Broadwater, the President of Iron Tribe Fitness, to discuss how she builds a winning team and culture at Iron Tribe Fitness.

Karen runs all of the operations at Iron Tribe Fitness and has built a team that is passionate about their work and dedicated to delivering the best possible experience to their customers. (Some of her team has stayed with her over 10 years!)

She shares her insights into building a great team culture, how to hold team members accountable, and how to use KPIs to measure performance.

We also dive into how to build a great product and increase prices without alienating customers. Karen shares her secrets on how to conduct secret shopping to improve the customer experience and gather valuable feedback.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

361: BIG Decision Tool27 Sep 202400:09:39

In this episode of The GSD Show, the leading fitness business podcast, I share a powerful tool I've used for years to make bigger, better decisions—faster.

As leaders, we're often faced with making critical decisions throughout our careers. Surprisingly, many entrepreneurs and leaders aren’t naturally great at decision-making; it's often a weak spot in their personality assessments. They simply make so many decisions that they inevitably stumble upon some big wins. But what if we could improve our decision-making process?  

Tune in to learn how you can enhance your decision-making and achieve even greater results.

GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover 

Loud Rumor - Where the Best Gyms Go to Grow Podcast:

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244: This Gym Owner Retains 96-97% of Her Members Per Month! | The GSD Show13 Apr 202300:38:25

In this episode of The GSD Show, the leading fitness business podcast, you'll discover the secrets behind the incredible gym member retention rate achieved by Laurel of TriFIT Wellness.

With a retention rate of 96-97% per month, Laurel is doing something right, and in this video, she shares her tips and strategies for keeping gym members coming back time and time again.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

243: The Visionary Leaders Behind ISI Elite Training's Franchise Success Story | The GSD Show06 Apr 202300:32:30

In this episode of The GSD Show, the leading fitness business podcast, we sit down with the dynamic duo behind ISI Elite Training, the visionary leaders responsible for the massive success of the franchise.

Adam and Amanda share their insights about the winning formula that has helped ISI Elite become a game-changer in the fitness industry, as well as the challenges they faced along the way.

Whether you're an aspiring franchisee or simply interested in the business side of fitness, this is a must-watch conversation with two of the brightest minds in the industry.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

242: How RockBox Fitness CEO Roger Martin Created a Fitness Franchise Empire | The GSD Show30 Mar 202300:45:01

In this episode of The GSD Show, the leading fitness business podcast, RockBox Fitness CEO Roger Martin reveals his blueprint for gym success—covering everything from workout psychology to the latest fitness industry trends.

Ready to accelerate your fitness studio’s success?

Unlock the keys to a thriving fitness business with insights from RockBox Fitness CEO Roger Martin! 

Master the art of gym management with Roger's guidance as he shares valuable insights on proven marketing strategies, creating compelling pricing, and staying ahead of the curve in the ever-evolving fitness world. With his proven strategies, you'll be well-equipped to turn your fitness studio into a thriving business!

Learn how Roger has transformed RockBox Fitness into an industry-leading brand by focusing on the member experience. Uncover Roger’s tactics for creating an inspiring atmosphere and apply them to distinguish your fitness studio from the competition.

Take advantage of this opportunity to learn from a true industry leader!

In this video, you'll learn:
00:00 - Intro
00:57 - Getting to know Roger Martin
01:55 - What is RockBox Fitness?
03:00 - Metrics to monitor for maximum growth
05:27 - Roger’s journey from big pharma to CEO of RockBox Fitness
08:31 - Fundamental skills that transcend industries
11:45 - Highest price VS lowest price memberships
19:05 - The principles of marketing for fitness franchises
26:00 - Marketing strategies that generate leads
32:00 - The importance of branding in marketing
34:55 - RockBox Fitness CEO’s advice to new gym owners
38:40 - Important literature for growth in leadership

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

#gymowner #fitnessmarketing #loudrumor

241: Building a 5 Million Dollar Gym Business With The CEO of X3 Sports | The GSD Show23 Mar 202300:40:04

In this episode of The GSD Show, the leading fitness business podcast, X3 Sports CEO Mike Littrel reveals game-changing strategies for expanding your gym or fitness studio to multiple locations.

Are you ready to take your fitness business to the next level? In this game-changing video, X3 Sports CEO Mike Littrel reveals the ultimate strategies for expanding your gym or fitness studio to multiple locations. Whether you're a seasoned fitness entrepreneur or just starting out, you'll be blown away by the insights and actionable advice shared in this must-watch video!

Discover the key factors to consider when opening a new location, from assessing local competition to choosing the perfect spot. Learn how to avoid common pitfalls that can sink your expansion plans before they even begin. Plus, get insider tips on how to grow and scale your fitness business successfully, all while maintaining your brand's quality and consistency.

Don't miss this exclusive opportunity to learn from one of the industry's top experts! Watch the video now and start laying the groundwork for your fitness empire today.

In this video, you'll learn:
00:00 - Intro
03:06 - What would you do differently when opening your 2nd, 3rd, or 4th location?
08:55 - How do you prepare to open another location?
11:07 - How to Make your next fitness studio location a success
14:15 - How do you get your team from the new studio excited about sales?
16:00 - What do you look for in a salesperson? 
17:18 - How do you measure the success of your salespeople?
19:00 - What quota do you set for your team for lead generation?
24:42 - How to make members feel special
26:03 - Raising Prices
35:40 - The benefits of Loud Rumor’s GSD 360 program for Gym Owners

Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

#gymowner #fitnessmarketing #loudrumor

240: How This Fitness Studio Manager Doubled Club Pilates Revenue in Just One Year | The GSD Show16 Mar 202300:14:56

In this episode of The GSD Show, the leading fitness business podcast, Mike Arce sits down with Lexi Steiger, the regional manager of three global Club Pilates locations in Texas, who saw explosive growth at all three locations. As a seasoned fitness professional, Lexi shares valuable insights into the strategies that helped her succeed in the competitive Pilates industry.

Lexi emphasizes the significance of lead generation, retail sales, and private training sales in driving business growth. She also provides practical tips on how to create a positive work environment that boosts employee and member retention. Through her personal experiences and challenges, Lexi inspires listeners and provides actionable advice to help them achieve their goals.

This episode is a must-watch for anyone looking to learn from a top-performing fitness professional and take their fitness business to new heights!

In this video, you'll learn:
00:00 Intro
01:00 Lexie’s journey as a Club Pilates Regional Manager
02:55 Growing from $35,000 to $98,000 MRR
06:15 The frequency of leadership meetings
07:50 How to measure success
08:20 How to improve employee retention
11:30 How to be a better leader
13:30 What makes a good studio manager

Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

#gymowner #fitnessmarketing #loudrumor

239: 92% of People Are Investing in This Product: Why You Should Sell THIS in Your Gym | The GSD Show09 Mar 202300:16:08

In this episode of The GSD Show, the leading fitness business podcast, industry expert Austin Foley breaks down the latest fitness trends and statistics that every gym owner needs to know.

As a gym owner, staying informed on the latest trends and statistics in the fitness industry is crucial. As a tracking and marketing tool for fitness studios, Fit Pro Tracker is one of his favorites, and he shares his insights on the industry so that entrepreneurs can prepare for what's coming next.

From the average American spending $503 a month on health and fitness to the top 3% of spenders dishing out over $150 a month on supplements, the data is clear: people are investing in their health and wellness. By offering supplements in their fitness studios, gym owners can capitalize on this trend and increase their revenue. Foley also touches on the importance of energy supplements, with 92% of Americans investing in some level of energy supplement each month. With Fit Pro Tracker, gym owners can stay ahead of the curve and increase their revenue through targeted marketing and sales strategies.

In this video, you'll learn:
00:00 Intro
02:13 - What does the average American spend on health & wellness?
03:32 - Supplement sales statistics
05:04 - Selling supplements with urgency
05:53 - How the “Pros” leverage ancillary sales
06:39 - Weight loss supplement sales statistics
07:21 - Which state spends the most on supplements?
07:47 - Energy supplement sales statistics
08:41 - Protein supplement sales statistics
10:40 - The worth of the American fitness industry
12:19 - The lifetime value of a referral
14:41 - The conversion rate of a referral

Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

#gymowner #fitnessmarketing #loudrumor

238: Exclusive Interview with The CEO Whisperer: Cameron Herold’s Eye Opening Advice to Gym Owners | The GSD Show02 Mar 202300:48:58

In this episode of The GSD Show, the leading fitness business podcast, discover the secrets of running a thriving fitness business in this must-watch video. We sat down with the CEO Whisperer, Cameron Herold, who shared his top tips and insights on accelerating your gym or fitness studio's growth and improving your bottom line. 

Learn about the power of empowering your second-in-command and how to develop a culture of accountability and excellence. Whether you're just starting or looking to take your business to the next level, this video is packed with valuable information you'll want to take advantage of!

In this video, you'll learn:
00:00 - Intro
02:20 - What made you write your book, "The Second In Command"?
06:17 - What is the role of the second in command?
09:50 - When to delegate tasks to your second in command
16:19 - Core constants that a second in command should have
17:33 - Core constants a CEO should have
22:19 - Quirks about the CEO that the COO needs to understand  
25:04 - Productive conflict
30:10 - Quirks about the COO that the CEO needs to understand    
31:32 - The difference between a manager and a leader
32:25 - What makes a great leader
36:45 - Should leaders be polarizing or politically correct?
41:00 - What makes a good manager?
44:00 - Leveraging useful AI Tools

Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

#gymowner #fitnessmarketing #loudrumor

237: Master The Blueprint for Fitness Business Sales, Lead Generation, and Referrals | The GSD Show09 Feb 202300:37:29

In this episode of The GSD Show, the leading fitness business podcast, Jeremy and Luis reveal how they skyrocketed their revenue from $43K to $73K per month—and how you can, too!

Take your sales process from average to amazing with the latest episode of The GSD Show! 

Discover the secrets to their success, including FunkFit’s unique sales process and their super-low 6% attrition rate. Learn about their double call technique that'll have you ringing the cash register like a bell, their focus on peeling the onion to identify the prospects DBM, their ninja approach to securing the credit card, and the magic words to make referrals rain down like manna from heaven! 

Whether you're a seasoned pro or just starting out in the fitness biz, this episode is a must-watch!

In this video, you’ll learn:
00:00 - Intro
00:18 - Updates from FunkFit
01:15 - The Sales Process
02:30 - How to Handle a Prospect From The First Moment
03:25 - What If a Lead Doesn’t Answer The Phone?
04:42 - Things to Get Done During The Call
06:34 - Asking for Referrals
08:59 - Booking Appointments with Credit Cards
12:00 - Confirming Your Prospects
14:25 - What Happens When a Lead Enters Your Studio?
21:30 - The Client Intake Process
24:00 - Data Sells
27:45 - The Radical 30 Program (Not a Fitness Challenge)
31:40 - The Handoff Hand Back
35:07 - Generating Referrals

Join us for our next quarterly GSDCON event: https://gsdcon.com

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

#gymowner #fitnessmarketing #loudrumor

236: 4 Things You Need to Be Dangerously Good At for Sales Success | The GSD Show19 Jan 202300:38:18

In this episode of The GSD Show, the leading fitness business podcast, learn from the best in the business with this in-depth interview with Matt Kafora, COO of Loud Rumor and owner of seven Orange Fitness locations! 

With a wealth of knowledge and experience in the fitness industry, Matt shares valuable insights and takeaways to help you succeed in the competitive fitness industry. Discover the four things you need to be dangerously good at to succeed in the sales process and learn how to generate revenues and profits out of your gyms.

In this video, you’ll learn:
0:53 - What is GSDCON
1:33 - Things to be dangerously good at
3:10 - The first thing to be dangerously good
4:27 - Having multiple lines in the water
5:29 - What do you do for Referrals
6:51 - The second thing to be dangerously good
8:52 - Identifying Objections
9:51 - Asking for Referrals & Credit Cards
12:02 - When to do an Intake
14:02 - Getting Corporate contacts in Referrals
15:33 - Sitting Next to the Member
17:23 - Determining the “Why”
21:34 - The third thing to be dangerously good”
26:14 - How to Present your Prices
30:29 - The fourth thing to be dangerously good

Join us for our next quarterly GSDCON event: https://gsdcon.com

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

#gymowner #fitnessmarketing #loudrumor

235: The 5 Secrets of Exceptional Salespeople For Gyms & Fitness Studios | Gym Sales Mastery Part 1713 Jan 202300:04:15

In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

Communication is key in sales, and in this video, we delve into the five skills essential for successful sales communication. We discuss how listening, asking questions, focusing on the prospect, creating win-win solutions, and truly caring can help you to build stronger relationships with your prospects and close more deals. Through real-life examples and practical tips, we show how mastering these skills can help you close more deals and build stronger relationships with your prospects.

In this video, you’ll learn:
00:14: The first sales skill (Listening)
00:30: The second sales skill (Ask Questions)
00:50: The third sales skill (Focus on Them)
01:28: The fourth sales skill (Create Wins Together)
01:53: The fifth sales skill (Truly Care)

Don't miss out on the compelling finale of our Gym Sales Mastery series!!

Join us for our next quarterly GSDCON event: https://gsdcon.com

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

#gymowner #fitnessmarketing #loudrumor

360: Master the 4 Behavior Styles to Close More Deals22 Sep 202400:41:15

In this episode of The GSD Show, the leading fitness business podcast, Griff Long, Brand President of Upgrade Labs, discusses the concept of sales quadrants, which are based on behavior styles.

He explains that understanding someone else's behavior style allows for better communication and connection. The four behavior styles are formal, informal, dominant, and easygoing.

Griff provides insights into how to approach and communicate with each style, including dos and don'ts. He emphasizes the importance of listening and asking open-ended questions to quickly assess someone's behavior style.

Mike and Griff discuss effective communication techniques in sales, specifically when dealing with different personality types. They share strategies for overcoming objections and gaining buy-in from potential clients, particularly when it involves consulting with a spouse or partner. Griff emphasizes the importance of understanding and adapting to different communication styles, and provides tips for building rapport and making authentic connections. They also discuss the value of training and role-playing to improve sales skills.

GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699

Facebook: https://facebook.com/boom.loudrumor/

Instagram: https://instagram.com/loudrumor/

TikTok: https://www.tiktok.com/@loudrumor

LinkedIn: https://www.linkedin.com/company/loud-rumor

Web: https://loudrumor.com/reviews

 

234: The Real Reason The Majority of Americans Don't Work Out | Gym Sales Mastery Part 1606 Jan 202300:05:24

In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

Between streaming platforms, social media, and traditional television, the average American spends over 50 hours per week consuming media. Today we discuss how this trend may impact someone's perceived availability for workouts and offers insight into how to address objections about time and money when it comes to gym memberships.

 Don't miss out on this informative and thought-provoking discussion!

In this video, you’ll learn:
00:26: Startling statistics about American fitness habits
01:25: How to not sell with YOUR habits
01:41: More startling statistics about Americans
02:47: Why the time objection is BS
03:09: The truth about lying
04:28:  Why the time money objection is BS

Join us for our next quarterly GSDCON event: https://gsdcon.com

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

#gymowner #fitnessmarketing #loudrumor

233: Maximizing Performance: The 3 Types of Salespeople & How to Manage Them | Gym Sales Mastery Part 1530 Dec 202200:02:37

In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

Want to build a sales team that consistently brings in big results? It's all about finding and nurturing the right salespeople.

Discover the secrets to building a high-performing sales team. In this video, we'll cover the three types of salespeople and how to get the most out of each one. Find out which type you have on your team and learn how to turn them into a SELLING machine!

You'll learn how to identify each type and how to manage them effectively to get the best results for your business. We'll also teach you how to identify the salespeople holding your team back and replace them with top-performing tigers. Don't miss this opportunity to take your sales team to the next level.

In this video, you’ll learn:
00:18: Dog salespeople
00:59: Horse salespeople
01:21: Tiger salespeople
01:55: Distributing leads

Join us for our next quarterly GSDCON event: https://gsdcon.com

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

#gymowner #fitnessmarketing #loudrumor

232: From 'Try' to 'Do': How to Improve Your Sales Pitch | Gym Sales Mastery Part 1423 Dec 202200:03:34

In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

If you want to succeed in the gym and fitness industry, you need to be confident in your sales pitch. But using weak language like 'try' can undermine your message and make it harder to close deals. That's where strong language comes in. 

In this video, we'll explore the power of strong language in sales and how you can use it to your advantage. Whether you're trying to sell memberships or personal training services, this video will give you the tools you need to close more deals and grow your fitness business.

In this video, you’ll learn:
00:09: Why using weak language can hurt your sales performance
01:10: Examples of weak language VS strong language
02:13: Mastering your communication skills
02:54: Helpful literature to develop your communication skills

Join us for our next quarterly GSDCON event: https://gsdcon.com

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

#gymowner #fitnessmarketing #loudrumor

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