Explore every episode of the podcast Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit
| Title | Pub. Date | Duration | |
|---|---|---|---|
| BYS 4 | Three Powerful Ad Strategies That Drive Summit Success | 21 Jul 2025 | 00:15:53 | |
Facebook ad strategies can dramatically grow your summit attendance without wasting money when you focus on the right approaches at the right times. While summit registration ads should receive the bulk of your budget, there are three additional strategies that can dramatically amplify your results. In this episode, I'll also share a bonus tip PLUS one of the most common mistakes I see summit hosts make. __________________ | |||
| BYS 3 | Marketing Your Summit: An 8-Week Timeline | 21 Jul 2025 | 00:34:54 | |
The success of your virtual summit hinges on a strategic marketing approach that builds momentum at exactly the right times. As a Facebook ad strategist who's guided countless summit hosts to sold-out events, I'm pulling back the curtain on the precise marketing timeline that turns an ordinary summit into a registration powerhouse. __________________ | |||
| BYS 2 | What exactly is a summit? | 21 Jul 2025 | 00:26:18 | |
So, what exactly is a summit? This episode answers some of the most frequently asked questions summit hosts ask as they're planning their first summit... 1. Why should I host a virtual summit? 2. Should the tickets be free or paid? 3. Should the sessions be live or pre-recorded. Listen now to discover how to make these crucial decisions with confidence and set yourself up for summit success from the very beginning. __________________ | |||
| BYS 1 | WELCOME TO BEFORE YOUR SUMMIT! | 21 Jul 2025 | 00:11:28 | |
"Before Your Summit" is your tactical guide to developing a comprehensive marketing strategy that balances organic reach, paid advertising, and affiliate promotion for maximum impact. Every Saturday, I'll deliver actionable strategies specifically designed for summit hosts who want to stop throwing money at ineffective advertising and start creating events that convert. Subscribe now and join a community of summit hosts determined to create events that not only build their lists but transform their businesses tenfold. __________________ | |||
| 201 | Matching Your Lead Magnet to Your Audience [A Case Study] | 26 Apr 2025 | 00:22:58 | |
Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources. Through this client case study, I explore way you can match your lead generation strategy to your specific audience's needs and preferences (and your own!) In this episode, we'll chat... ✨ The differences between B2C and B2E audiences __________________ | |||
| 200 | The Balancing Act: Back to Teaching & Running My Business | 13 Apr 2025 | 00:27:45 | |
In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should work for you, not the other way around. __________________ | |||
| 199 | Summit Success Series: 10 Essential Facebook Ads for Your Summit | 30 Mar 2025 | 00:27:37 | |
Are you looking to fill your virtual summit with eager participants? In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive registrations, VIP upgrades and more. Part 1: The three facets of a success marketing plan for your summit Part 2: Backwards planning for summit marketing success __________________ | |||
| 198 | Summit Success Series: Backwards Planning The Marketing Plan For Your Summit | 23 Mar 2025 | 00:29:34 | |
Are you planning on hosting a summit this summer? Come join me as I walk through a comprehensive timeline to follow when planning an online summit. By working backward from your kickoff date, you can ensure maximum success with your marketing strategy! In this episode, we chat about... ✨ How to incorporate the three essential summit marketing facets into your timeline __________________ | |||
| 197 | Summit Success Series: Strategic Marketing for Online Summits | 15 Mar 2025 | 00:19:06 | |
Are you hosting a summit this summer? Then you'll definitely need a strategic marketing plan. With careful preparation and planning, you can ensure your summit supports your goals of audience growth and revenue generation. In this episode, we explore... ✨ What a summit is and how they can make you money ✨ Why it's essential to have a strategic marketing plan ✨ The three facets of your strategic summit marketing plan
__________________ | |||
| 196 | The Most Important Part Of An Ad Campaign: Five Essential Questions for Success | 01 Mar 2025 | 00:18:56 | |
This episode emphasizes the foundational work that goes into creating impactful ad campaigns. We dive deep into the importance of understanding audiences and what makes ad campaigns truly successful. In this episode, we'll chat about... __________________ | |||
| 195 | Is $20/day enough for my FB ads? [💡 FAQ] | 15 Feb 2025 | 00:15:13 | |
In this episode, we discuss if a $20 daily budget for Facebook ads is sufficient. I break down costs associated with different ad types and how your goals and audiences impact these expenses. Budgeting for your ads is a crucial part of the success formula when running ads. Make sure your budget is on target! In this episode, we'll chat about ✨ how target audience (i.e., warm vs. cold leads) factors into your budget ✨ my recommendations for minimum budgeting per ad type __________________ | |||
| 194 | Navigating My Personal Love-Hate Relationship with Ads | 09 Feb 2025 | 00:21:16 | |
This episode explores the complex relationship I personally have between advertisements for businesses and as a consumer. While many businesses rely on ads for visibility and sales, most consumers have a much more negative view of ads. As an ads manager, I find it difficult to balance these two opposing sides. This episode is a peak inside my struggles. __________________ | |||
| 193 | My Secrets to Financial Stability in Business | Business Budget With Me | 02 Feb 2025 | 00:23:05 | |
Effective budgeting is critical for entrepreneurial success! That why, this week, I share my personal insights on how I manage my business finances using strategies like Profit First and YNAB. By prioritizing savings, taxes, and owner draw, and carefully evaluating expenses, it's possible to have a financially stable solopreneur business! In this episode, we'll chat about __________________ | |||
| 192 | Mastering Weekly Routines: 5 Questions To Ask To Gauge Your Ad Success | 25 Jan 2025 | 00:11:14 | |
Ever thought about parallels between teaching methods and effective Facebook ad strategies? Join me for this week's Saturday Strategy Session where we talk about setting clear goals, measuring success through key metrics, and continuously optimizing campaigns, listeners learn actionable tips to improve their advertising efforts. __________________ | |||
| 191 | Mastering Marketing in 2025: Quality, Consistency, and Authenticity | 18 Jan 2025 | 00:20:04 | |
This episode focuses on essential marketing strategies for 2025 and shares what I'm going to be keeping and leaving behind this year! The discussion offers actionable insights for creating a sustainable marketing plan that aligns with personal and business goals. __________________ | |||
| 190 | A Checklist to Prepare for 2025 | 14 Dec 2024 | 00:10:48 | |
As the year draws to a close, it’s really easy to forget some of these small tasks. So I complied a checklist of all the things I'm doing to prepare for next year and make my life as easy as possible in such a chaotic time. __________________ | |||
| 189 | Aligning Life and Business Goals - 5 Reflection Question To End The Year | 07 Dec 2024 | 00:13:07 | |
Can taking a step back from your business actually be the key to future success? I've done just that and now I'm ready to share how pressing pause on both business and social media activities has reignited my passion and brought new clarity to my goals for 2025. This episode offers a bit of an inside look at my journey through an interesting season of life. __________________ | |||
| 188 | Mastering Facebook Ad Audiences - My 4 Fave Audiences To Use | 23 Nov 2024 | 00:19:32 | |
There are four crucial audience types—warm audiences, lookalikes, interest-based, and the newly introduced broad audiences—that every advertiser should be testing. __________________ | |||
| 187 | A 3-Day Testing Protocol for Success | 16 Nov 2024 | 00:18:06 | |
Unlock the secrets to running successful ad campaigns with this three-day testing protocol that promises to save you time, energy, and money. In this episode, we'll chat about the steps to take in order to to optimize your ads within 72 hours! __________________ | |||
| 186 | Using Urgency In Life & Business | 09 Nov 2024 | 00:12:54 | |
Ever feel like you're racing against the clock, only to find yourself scrambling at the last minute? Hi it's me! 🙋♀️ __________________ | |||
| 185 | Are You Experiencing Campaign Fatigue? | 02 Nov 2024 | 00:22:26 | |
Unlock the secrets to identifying and overcoming campaign fatigue to ensure your advertising efforts hit the mark every time! Have you ever wondered why your ad performance dwindles despite a perfect start? Tune in as I help you navigate maintaining a healthy ad that your audience is excited to see! __________________ | |||
| 184 | Debunking Tripwires: Essential Email List Strategies for Business Growth | 26 Oct 2024 | 00:23:45 | |
Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners? Join me as I navigate the intricacies of running ads to lead magnets and the debated necessity of incorporating a tripwire. __________________ | |||
| 183 | Diversifying Your Marketing Plan | 12 Oct 2024 | 00:25:09 | |
Unlock the secrets to amplifying your brand's voice and reaching an expansive audience with our latest episode. We'll guide you through the essential strategies of diversifying your marketing approach, mastering platforms like podcasts, blogs, social media, and email to ensure you're not just heard but remembered. Learn the art of repurposing content efficiently, managing tasks based on impact, and gracefully balancing your marketing goals, especially when flying solo. Whether you're a fan of YouTube's searchability or prefer the intimacy of podcasting, we've got insights that cater to your strengths and help you build a robust marketing plan that resonates. __________________ | |||
| 182 | Mastering Tracking With The Facebook Pixel | 05 Oct 2024 | 00:17:02 | |
Let's transform your understanding of Facebook's tracking tools including pixels and Meta’s Conversion API! These tools often feel very complicated and even unnecessary. But I want you to know they can be very powerful and make a huge difference in your marketing... Even if paid ads aren't your current focus! __________________ | |||
| 181 | Being Selective with FB Ads: Smart Strategies For Running Ads | 28 Sep 2024 | 00:25:56 | |
Ever wondered if you're wasting your time and money on Facebook ads? Learn how to make smart choices in creating your marketing plan. Do you even need to be running ads? __________________ | |||
| 180 | Five Landing Page Optimization Tips | 21 Sep 2024 | 00:18:28 | |
Could your landing page be sabotaging your conversion rates? This episode of Market Scale Grow uncovers the five most common mistakes that can impact your efforts and leave your conversion rate suffering! From hidden buttons to too many choices, there are suggestions anyone can implement to unlock the full potential of their landing page! __________________ | |||
| 179 | Turning Struggling Facebook Ads into Success: A Case Study | 14 Sep 2024 | 00:15:28 | |
Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success! __________________ | |||
| 178 | Macro and Micro Consistency Within Your Marketing Strategy | 07 Sep 2024 | 00:15:33 | |
Consistency is the backbone of a successful marketing strategy. Learn how to master both macro and micro consistency to elevate your brand’s presence and engagement. __________________ | |||
| 177 | Unlocking the Power of Tripwires to Transform Your Marketing Strategy | 31 Aug 2024 | 00:13:18 | |
Can a simple, low-cost offer transform your marketing strategy? Discover the potential of tripwires in this Saturday strategy session, where I break down this powerful tool that can help offset ad expenses and grow your email list. __________________ | |||
| 176 | Build A Marketing Plan - Simple, Actionable Tips | 24 Aug 2024 | 00:11:47 | |
Discover my favourite brainstorming exercise that sets the stage for an effective marketing strategy. In this episode, I will help equip you with an innovative set of tools to elevate your marketing efforts and give you simple, actionable steps to improve your marketing strategy over the next 3-6 months. __________________ | |||
| 175 | Effective Strategies for Consistent Content Creation + A Life Update 💅 | 17 Aug 2024 | 00:19:03 | |
What if you could keep your long-form content fresh and engaging without feeling overwhelmed? Tune in to this episode of Market Scale Grow as I return after a six-week hiatus with actionable strategies for consistently producing valuable long-form content. Learn my methods for generating ideas from various sources and discover how to balance providing quality information that is also clear and actionable. ✨ Content Creation Process [01:36] __________________ | |||
| 174 | My New Leads Aren't Buying?! What Do I Do Now? | 15 Jun 2024 | 00:13:01 | |
With longer buying cycles and lower trust levels, turning leads into customers has never been more challenging. In this episode, we’ll discuss managing your expectations by understanding key metrics like audience size, growth rate, and engagement levels. Learn how patience and effective audience nurturing can lead to increased sales, and discover the importance of setting realistic goals based on industry standards. ✨ Understanding the Shift in Buying Cycles [00:47] __________________ | |||
| 173 | How To Scale Your Ads Quickly During A Launch | 08 Jun 2024 | 00:15:21 | |
Ready to master the art of scaling your ads quickly and effectively during a launch? This episode shares action steps for both vertical and horizontal scaling to ensure you're able to increase your budget and maintain the success you began with! We'll also dive into additional tips to ensure your budget goes as far as possible... plus a MUST do tip in the event your launch ads underperfom from day one. Don't miss out on this Saturday Strategy Session! In this episode, we cover: ✨ Setting Up Your Ad Launch [00:41] __________________ | |||
| 172 | Tips for Avoiding the Summertime Slowdown in Your Marketing | 01 Jun 2024 | 00:23:01 | |
Balancing work and family life during summertime can feel like a high-wire act without a safety net. In this episode, I share my personal experiences and strategies for maintaining marketing momentum amidst summer breaks and maternity leaves. You'll hear firsthand how I've navigated the challenges of pausing initiatives like podcasts, yet found ways to keep the business pipeline flowing. If you've ever wondered how to manage your marketing efforts without losing traction during busy seasons, this is the episode for you. __________________ | |||
| 171 | The Waterfall Ad Strategy | 25 May 2024 | 00:13:26 | |
Unlock the cascade of success with our 'Waterfall Strategy'! This week, I unravel the strategic sequence of lead generation ads, visibility ads, and sales/retargeting ads that will revolutionize how you grow your business. Join me as we navigate through the complexities of advertising, prioritizing budget allocation, and understanding why the order of ad types is pivotal for sustainable growth. Whether you're running a course business or a membership model, you'll learn why an emphasis on lead generation is crucial and how to nurture your email list into a thriving community of potential clients. ✨ What the waterfall strategy is and why it works [00:06] __________________ | |||
| 170 | 5 Metrics To Track to Know How Your Ads are Performing | 18 May 2024 | 00:14:15 | |
Struggling to keep up with the performance of your online campaigns? Fear not, as we dive into the rhythms of daily and weekly tracking that keep your finger on the pulse of your marketing efforts. We'll explore evaluating cost per result, unveiling the true story behind your click-through rates, and interpreting cost per thousand impressions (CPM) without breaking a sweat. Learn how to spot ad fatigue before it ravages your returns and make adjustments that resonate with your audience. Our toolkit will empower you to make informed decisions, streamline your strategy, and grow your market presence. Don't miss out on this strategic deep dive – your next level of advertising mastery awaits! ✨ Defining Key Metrics for Customer Journey [00:06] __________________ | |||
| 169 | 3 Simple Ways to Boost Sales without Selling | 11 May 2024 | 00:18:33 | |
Imagine unlocking the secrets to fueling your sales engine without ever feeling like you're just pushing a product. That's exactly what we're tackling this week, as we reveal how to weave non-selling strategies into your business tapestry to boost sales, particularly when wallets are tightening, and trust is at a premium. We’re not just talking theory; we're giving you concrete, actionable advice to enrich your content, fortify your sales funnels, and expand your reach through savvy collaborations. Whether you're a seasoned entrepreneur or just starting out, these insights are designed to help you cultivate a relationship with your audience that's built on value, expertise, and trust. ✨ The Power of Consistent Nurture Content [05:25] __________________ | |||
| 168 | Navigating Failed Launches | 04 May 2024 | 00:30:51 | |
Embark on a journey through the rollercoaster of a failed launch as we unravel the emotional gamut of email registrations and the art of lead acquisition. We'll share personal stories and insights on the highs and lows of launching, emphasizing the necessity of A/B testing ad copies and images, understanding conversion rates, and setting the proper budget for lead costs. Faced with the aftermath of a launch that didn't soar as expected, we grapple with the decision to either fold or fight on, and I'll let you in on my take on this conundrum. It's a candid look at the trials faced when things don't go as planned and the resilience needed to push through. ✨ Understanding Launch Breakdown Points [00:06 ] __________________ | |||
| 167 | Advantage+ Audiences and Other Targeting Recommendations | 27 Apr 2024 | 00:14:48 | |
Ready to harness the power of AI to supercharge your Facebook ads? Today, I'm peeling back the curtain on Facebook's Advantage+ features, the game-changing tools that are reshaping advertising as we know it. We're digging into how AI can optimize everything from audience selection to budget allocation, ensuring your ads not only reach the right eyes but also resonate on a deeper level. Whether you're a seasoned marketer or just dipping your toes into the digital ad pool, get ready for a treasure trove of strategies that promise to elevate your campaigns to new heights of efficiency and effectiveness. __________________ | |||
| 166 | The Power of a Waitlist (and Other Tips for Spending Less on Ads) | 20 Apr 2024 | 00:17:50 | |
Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nurture your warmest leads. Learn valuable techniques to stack your waitlist with bonuses, provide early access, and potentially offer discounts. Uncover how combining these tactics with a waitlist can not only build relationships but also lower your ad costs by targeting engaged audiences. __________________ | |||
| 165 | When Your Lead Generation Ad Isn't Converting [Case Study] | 13 Apr 2024 | 00:22:13 | |
Have you hever had a lead generation campaign NOT get the results you were hoping for? ✨ Ways to Quickly Identify Red Flags in Campaign Performance [03:01] ✨ Strategies for Testing and Improving Your Campaigns ✨ Tips for Enhancing Landing Page Conversion Rates [13:58] __________________ | |||
| 164 | 5 Red Flags to Watch Out for When Hiring an Ads Manager | 06 Apr 2024 | 00:23:16 | |
Are you ready to hand off your ads management but don't want to make a bad hire? Ads are hard enough without having to wonder if the expert you hired is doing a good job. __________________ | |||
| 163 | Marketing for Small Business: Boosting Your Impact on a Budget | 23 Mar 2024 | 00:16:20 | |
Unlock the secrets to creating a grand marketing splash with a modest budget in our latest Saturday Strategy Session. I take you through my personal marketing journey, revealing how a series of direct interactions and a focus on cultivating a community have been instrumental in building a base of loyal fans. Experience the transformative power of personalized DMs, emails, and intimate coaching, and see how these tools can become your secret weapons in the world of marketing. You'll also learn about the untapped potential of testimonials and case studies, and why they are critical for resonating with and securing future clients. __________________ | |||
| 162 | 3 Strategies for Audience Growth | 16 Mar 2024 | 00:28:09 | |
Ever struggled with growing an audience that doesn't just scroll past your content? __________________ | |||
| 161 | Unplugged and Running an Online Business? Marketing Tips For The Digitally Mindful | 09 Mar 2024 | 00:21:42 | |
Ever felt the urge to unplug and rediscover life beyond the screen? __________________ | |||
| 160 | Breaking Free from Creative Rut: Reenergize Your Content Creation Strategy | 02 Mar 2024 | 00:27:50 | |
Ever feel like you're just going through the motions with your content creation? You're not alone. This week, we're tackling that all-too-familiar feeling of spinning your wheels and sounding like a broken record. Through candid discussions and actionable advice, we'll explore how to shake off the creative cobwebs and realign your content to resonate with your audience. __________________ | |||
| BONUS: Happy Birthday! It's a Leap Year 🐸 | 01 Mar 2024 | 00:15:19 | |
In honour of my ninth birthday, I recorded a bonus episode answering all the questions I get about being a Leapling! __________________ | |||
| 159 | Taylor Swift Marketing Lessons You Can Implement | 24 Feb 2024 | 00:13:28 | |
Are you a Taylor Swift fan? I am!! 1989 (Taylor's Version) is currently playing in the background and I've been trying for like 6 months to convince my hubs to go to her Era's Tour with me when it comes to Toronto in November. ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ __________________ | |||
| 158 | Summit Trends in 2024: Summit Series Part 4 | 17 Feb 2024 | 00:30:11 | |
In this week's Saturday Strategy Session, we’re discussing Virtual Summits! Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it. In this episode: Who knows where this year will take us, but we can have some fun considering where we are right now and how things will change. That's exactly what I'm doing in this episode with my thoughts on how to increase engagement and participation, micro summits, repeat event, switches to live events, and more! Key Takeaways:
___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ __________________ | |||
| 157 | Monetizing Your Summit: Summit Series Part 3 | 10 Feb 2024 | 00:27:35 | |
In this week's Saturday Strategy Session, we’re discussing Virtual Summits! Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it. In this episode: Virtual summits aren't just great for boosting your email list, they can also be a cash influx in your business. With VIP sales, sponsors, and a post-summit launch, many summits are quite profitable for both the host and speakers.
___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ __________________ | |||