In this episode, I’m breaking down what actually goes into a pre-launch and how to structure the weeks leading up to your launch.

I’m giving you the six-week framework I use with my clients to warm up their audience, tap into buyer psychology, and make sure they’re not scrambling to convince people at the last minute. 

What you’ll uncover:

• How to decide how long your pre-launch should be

• The real purpose behind each week of your pre-launch

• Why sharing your “why” still matters (even if you’ve told it 100 times)

• What type of objections need to be addressed before you open your doors

• A simple tactic to future-pace your audience so they’re clamoring to buy your stuff

Listen now to start mapping out a pre-launch that feels good AND converts.

Your Next Steps:

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In this episode of Before the Launch, I’m diving into the most misunderstood part of launching—yep, the pre-launch.

I break down exactly what a pre-launch is (spoiler: it’s not just a waitlist or vague teaser), why it’s crucial for your results, and how to set one up that builds anticipation and warms up buyers before your offer even drops.

What you’ll learn:

• The real definition of a pre-launch (and why most people get it wrong)

• Why you’re selling your process, not your program

• The #1 mindset shift that makes launches feel less like convincing

• How to get started with just a calendar and a few key dates

Listen now to rethink how you prep for your next launch!

Your Next Steps:

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The One Phase You're Probably Skipping in Your Launch Strategy

Let’s be real for a moment: most online business owners rush from warm-up content straight into selling.

Emails, posts, podcast episodes—they’re all good until they suddenly shift into sales mode and then — crickets.

That’s exactly why I created Before the Launch. 

In this very first episode, I down the missing link in most launch strategies: the Consideration Phase. It’s that in-between moment when your audience is deciding whether or not they’re even interested. And it’s where early sales can happen—if you know what to say.

I also share my journey from social media manager to in-demand copywriter and launch strategist, and what inspired me to create this show. You’ll hear about the common content mistakes, how to fix them, and what I’ll be covering each week—from visibility and messaging to pre-launch mindset shifts.

Expect quick riffs, no fluff, and a whole lot of honesty.

You’ll also discover:

• Why launch success starts way before the sales page

• How strategic messaging gets people ready to buy

• Why pre-launch content can make sales feel easy

👉 Tune in now to learn how to position yourself (and your offer) for a smoother, more successful launch.

Your Next Steps:

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In this episode, I’m diving into a spicy topic—why I don’t believe in waitlists during a pre-launch for most.

Waitlists might seem like a smart strategy, but I’ll show you why they often don’t convert the way we expect — and what you can do instead to warm up your buyers before the launch even starts.

Let’s rethink how we’re gathering interest and get strategic about starting conversations that actually lead to sales.

Here’s what you’ll uncover during this episode :

• Why waitlists often don’t mean buyer intent

• The psychology of perceived progress (and how it works against you)

• The big problem with waitlists that most people don’t realize

• What an interest list can do that a waitlist can’t

• How one client sold 55% of their program months ahead of launch

Listen now to get the scoop on your revised “waitlist” strategy. 

Your Next Steps:

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A question I get all the time?

“How long should my emails be?” 

Hint: You don't need to write shorter emails, but you do need to write tighter ones.

During this episode I share about how to edit your marketing emails to convey your message, keep your audience engaged, and increase your email replies.

You’ll also hear about:

• Why writing less isn’t always the answer for more engaging emails

• A quick test to trim the fluff and keep your reader hooked

• What to do with good writing that doesn’t serve the story

• The recommendation I make to every student of mine when writing marketing emails

• How my disastrous hike in Yosemite National Forest turned into a copywriting lesson

🎧 Listen now for a behind-the-scenes peek at editing storytelling emails!

Your Next Steps:

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Should You Launch Right After Your Event? It Depends…

Ever wondered if you should pitch right after your summit, challenge, or bundle? I get this question all the time, and today I’m breaking down why the answer isn’t so simple.

In this episode, I explain the real questions you should ask yourself before launching after an event. I also share the approach I take with my own summit, Behind the Launch, and why I treat it differently from a straight-up sales event.

Here’s what you’ll learn:

• 4 questions to ask yourself when trying to determine when to launch after an event

• The difference between list-building vs. conversion events

• Why “it depends” is actually a strategic answer

• How offer alignment changes your post-event launch plan

• What to consider if your offer is higher ticket

• When a full pre-launch before your launch makes more sense

🎧 Listen now to make your post-event strategy work for you!

Your Next Steps:

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In this episode, I’m sharing a surprising discovery: How I started posting to Instagram 5x a week and my content production actually became easier! 

After diving into a 90-day visibility challenge and ramping up my content, I realized something huge—perfection was holding me back. So I’m unpacking how content volume plus clarity can create serious traction with your content. 

What you’ll hear in this episode:

• Why being “precious” with your content might be slowing you down

• How to stop overthinking and start posting

• The one mindset shift that makes content creation easier

• Why knowing *this* one thing makes consistent content feel more effortless

• Why you shouldn’t re-record that video where you have a double chin:)

🎧 Listen now to hear how creating more content is actually easier than creating less

Your Next Steps:

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In this episode, I’m answering a listener's question about podcasting during pre-launch: what to talk about, when to pitch, and how to make it all count. Whether you’re launching soon or just planning ahead, this episode will help you turn your podcast into strategic pre-launch content.

Here’s what you’ll learn:

• Why your podcast should become your weekly “pillar content”

• The one question that helps you decide exactly what to talk about

• When to pitch your offer (hint: it’s later than you think)

• How subtle offer mentions do the heavy lifting

🎧 Listen now for a behind-the-scenes peek at how I teach this to my students!

Your Next Steps:

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Let’s be real—burnout and launching are often synonymous.

Which is why in this episode, I’m answering a great question from my Facebook group:

How do you deal with burnout during a launch?

(Spoiler: It’s not about eliminating stress completely!)

Here’s what I cover:

• Why setting realistic expectations is the first step to launch sanity

• One thing you have to have in place order for your next launch not to feel so stressful

• How pre-selling lightens the load (and builds your confidence early)

• What to do when your cart opens... and crickets

• Rituals and routines that keep you grounded no matter what’s happening during your promo period

• The sneaky way comparison and innocent questions drain your energy—and how to stop it

✨ Listen now to learn how to create your biggest launch yet without crashing once your promo is done! 

Your Next Steps:

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If you’re skipping straight to your sales page or cranking out launch emails, you have to listen to this first! 

In this episode, I’m breaking down the single most important piece of copy you need before you write anything else—your Outstanding Offer Overview.

This one-to-two sentence statement is the North Star for your entire launch.

Here’s what I’m diving into:

• Why your Outstanding Offer Overview sets the foundation for every launch and for selling any offer 

• The 3 components it has to have

• The biggest mistake most people make when writing it

• What words like “burnout” are actually hiring your sales—and what to do instead

• Why this piece of copy has to come first—before your sales page, your emails, even your pre-launch content

If you feel like your message isn’t clicking with the right people, this could be the missing piece.

🎧 Listen now—then come hang out with me live on September 9th where I’ll help you craft yours inside a special workshop! 

🎟️ Grab your $27 seat →brennamcgowan.co/outstanding-offer-overview

Your Next Steps:

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Why You Shouldn’t Trust AI with Your Launch Strategy (Even If It Sounds Convincing)

In this episode, I get into the real reason why putting your launch strategy in AI’s hands might be the worst move you can make—and what to do instead.

Yes, I use AI every day, and yes, I even tested it to see if it could recreate my own strategy… but the results? Let’s just say, it missed the mark.

If you’ve ever thought, “Can’t I just plug this into ChatGPT for my launch strategy?”—this one’s for you.

Here’s what I’m diving into:

• Why AI might sound smart but still steer you wrong

• The biggest danger in using AI to mimic someone else’s strategy

• How AI misses market nuance—and what to do about it

• What one launch survey response taught me about DIY launches with AI

• Why real Voice of Customer beats AI every time

🎧 Listen now and rethink how you’re using AI in your pre-launch!

Your Next Steps:

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Should you reuse pre-launch content in future launches?

This week, I’m answering a great question from a listener who asked if you can reuse your pre-launch content for future launches. 

The short answer is yes, but the longer answer is: It depends on HOW you use it. 

In this episode, I share how to evaluate what’s working (and what’s not), how to tweak versus toss your content, and why the “silent lurkers” on your list may be your most valuable audience.

In this episode, I cover:

• The #1 mistake people make when evaluating their pre-launch emails

• The simple change that helped one student double her click rates

• Why a lack of replies doesn’t mean an email failed

• How shifting market trends (like AI!) demand new content angles

• Why asking buyers why they bought is your secret weapon

🎯 Want to reuse your content like a strategist? Tune in now.

Your Next Steps:

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I’m pulling back the curtain on what it really looks like to host a summit.

In this episode, I’m sharing the parts I love (hello, list growth and collaboration energy) and the parts I don’t love (spoiler: it’s a lot of work). If you’ve ever wondered whether a summit is worth it—or you’re romanticizing the idea a little bit—this episode will give you the full picture.

Here’s what we’re diving into:

• Why summits can grow your email list fast
• The behind-the-scenes workload no one talks about
• Why I now use speaker applications sometimes (and what changed)
• The truth about “nagging” speakers
• How much time you really need to plan one
• Why giving back through this event matters to me

If you’re considering hosting a summit, this is your honest pros-and-cons breakdown.

Listen now.

Your Next Steps:

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I get asked all the time about summits.

“Should I host one?”

“Should it be video or audio”

“Are they still even worth it?”

In this episode, I’m pulling back the curtain on Behind the Launch, my audio-first Voxer summit, and giving you the real talk on why I created it, what I did differently, and what I learned the hard way.

This is part one of a two-part deep dive where I break down what works, what I’d never do again, and the strategic (and accidental) decisions that made all the difference.

Here's what you'll hear:

• The wild idea that launched Behind the Launch — and why it worked

• Why I ditched video and embraced a “lazy” audio solution

• How to structure your summit around your business goals

• Three things you must decide before planning a summit

• The sneaky-smart move I made without realizing it

🎧 Listen now to start shaping your own summit or online event idea!

Your Next Steps:

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What do you do if your pre-launch overlaps with the holidays? In this episode, I’m sharing how to show up strategically (and sanely!) when everyone else is signing off.

Just because people are sipping eggnog doesn’t mean they’re not watching. This is a prime time to stay top of mind—and I'm breaking down how to do it even during this busy time of year.

Today we’re talking:

• Why holiday email opens might increase during your pre-launch
• How to stay visible without creating new content from scratch
• My go-to "double CTA" strategy to gently seed your offer
• Why personal stories build deeper connection during this season
• What type of content you should be sending out over the holidays to stay top of mind with your offer

Episode 3 Mentioned: https://brennamcgowan.co/episode3

Your Next Steps:

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What is Anticipation Marketing® – and why do you need to start using it in your marketing? In this episode, I’m breaking down the four components that make up this approach — and why it matters if you want to create buyer desire before you ever open the cart.

I’ll walk you through what I call the 4 A’s of Anticipation Marketing® and how to use them to warm up your audience, reduce refunds, build trust, and create messaging that resonates with your potential buyers. 

Here’s what I’m breaking down:

• Why traditional launch marketing often feels reactive—and how to fix it

• The #1 way to start creating curiosity and momentum before your launch

• How giving people autonomy in the buying process builds stronger conversions

• The reason why Anticipation Marketing® reduces refunds

• Why storytelling beats stats every time (and how to find the right story to tell)

• How to build buyer readiness without pressure or pushy tactics

Listen now to discover how to make your next promotion easier, more effective, and more aligned with how your buyers actually buy.

Your Next Steps:

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The one piece of advice I give again and again when editing copy for my clients and students:

You need more specificity.

And while AI can churn out decent drafts, it often misses the emotional depth that truly connects. In this episode, I’m sharing how to identify “soulless” copy—and how to replace it with words your audience actually uses and feels so they take action. 

This is about writing content that resonates deeply, not just sounds good on paper.

Here’s what we cover:

• The real reason your copy isn’t converting (hint: it’s not the structure)

• The words that show up way too often—and mean nothing to your reader

• One simple question that helps you instantly improve your copy

• Why adding words can sometimes increase conversion

🎧 Listen now to find out how to instantly improve your copy across emails, sales pages, your website and more.

Your Next Steps:

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What’s your why? 

I ask this in nearly every pre-launch conversation, but today, I’m flipping the script and sharing my story.

From feeling stuck at 40 and wanting more out of life to starting my business because I wanted eyelashes, I walk you through the twists and turns that led me to where I am today — and why I care so much about pre-launching.

If you’ve ever struggled to articulate why you started your business — or if you're wondering whether anyone even cares — this episode will help you reflect, share, and connect more deeply through your story.

In this episode, you’ll learn:

• The two wildly different reasons I started my business — both equally true

• Why hating my first job in online business was actually a blessing

• The surprising launch problem I kept seeing (and how I fixed it)

• Why your “why” matters way more than you think — especially during a launch

🎧 Listen now and start weaving your why into your content.

Your Next Steps:

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It’s that time of year when everyone’s talking Black Friday—but do YOU actually want to run a sale?

In this episode, I’m giving you a permission slip to rethink the rush, get honest about your business model, and plan from a place of strategy.

Whether you’ve had big success in the past or you’re tempted to wing something last-minute, this episode will help you pause, assess, and decide what actually makes sense for you.

In this episode, I chat about:

• Why I haven’t run a Black Friday sale (and why I don’t plan on it)

• What to consider before you slap together a last-minute BF sale

• How to avoid resentment pricing and holiday stress

• What makes Black Friday offers actually work—and when they flop

• How to build anticipation (and not just throw an offer out there)

🎧 Listen now for a different take on Black Friday planning.

Your Next Steps:

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How Price Positioning Impacts Your Sales

What if your pricing is silently guiding people away from the offer you actually want them to buy?

In this episode, I’m sharing the behind-the-scenes of how I repositioned my VIP offer for the Pre-Launch Plan Program—after realizing my favorite, most successful, and most profitable clients were the ones I worked with most closely.

If you've ever felt stuck offering too much for too little, or you’re wondering how to get more people raising their hands for your higher-ticket tier, this is your episode.

Here’s what we cover:

• The mistake I made in the past with my program positioning

• Why wide pricing gaps can work against you

• How to shift from a “yes/no” decision to “which one?”

• A smarter way to encourage upgrades to your course, program, or service

• The energy check you need to run before your next offer

🎧 Tune in and learn how to design your pricing and positioning to serve your clients and protect your energy.

Your Next Steps:

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What To Do When You Only Have A Short Window for a Pre-Launch

Ever feel like you're way behind on prepping for your launch? You're not alone.

I recently got a question from an email subscriber who only had two weeks before her cart opened, and she wasn’t sure what to focus on. 

During this episode, I share the real talk on short pre-launch timelines and 6 questions to ask that will help you prioritize what actually matters when you’re in a time crunch.

Listen in and find out:

• Why skipping your pre-launch (even when you're short on time) is a mistake

• How one of my clients crushed it with just 2 weeks of pre-launch

• The most important questions to guide your runway strategy

• 1 must-do for your pre-launch, no matter the timeline

• How to shift your content based on your audience’s awareness and trust level

🎧 Listen now to learn how to make your short pre-launch count!

Your Next Steps:

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In this episode, I share what worked (and what didn’t) in my most recent Pre-Launch Plan Program launch.

You’ll hear:

• Why “multiple entry points” are a must in this launch environment

• How to make buying easier for different personality types

• The real reason flexibility builds trust in today’s “trust recession”

• How a simple “product tour” can reduce objections (and refunds!)

• The tweak I’m adding next time to make my pre-launch even better

🎧 Listen now — this one’s full of simple shifts that boost buyer confidence before your next launch!

Your Next Steps:

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I’m keeping it real this week with a behind-the-scenes look at a sales call I completely fumbled during my last launch. Even as someone who's done a ton of these, I made 4 key mistakes that cost me—and I don’t want you to do the same.

In this episode, I walk through exactly what went wrong, what I should’ve done differently, and how you can show up more prepared, confident, and in control of your next sales conversation.

Here’s what you’ll take away:

• The small calendar mistake that derailed my call

• One thing you need to do at the top of every sales or discovery call

• How asking more questions is the key to closing more calls

• What to do when you're caught in reactive mode

• The reason why making assumptions can derail your sales

🎧 Listen now and let my mistakes — and what I would do to fix them — help you on your next sales call. 

Your Next Steps:

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In this episode, I sit down with the brilliant Emily Reagan to unpack the three must-know launch trends we’re seeing in today’s shifting market—and spoiler alert: these aren’t your typical “just post more on Instagram” kind of tips.

From understanding your buyer’s mindset to ditching tired strategies like waitlists, this conversation is full of insights that’ll help you launch smarter—not harder.

Here’s what we cover:

• The three beliefs buyers must have before they'll say yes to your offer

• Why you need to obsess over your audience (and stop watching your competitors)

• How Hollywood holds the secret to a successful launch strategy

• Why most waitlists are a waste—and what to do instead

• The rise of the long buying cycle (and how to use it to your advantage)

This is one of those conversations that will shift how you think about selling and launching.

🎧 Listen now

Your Next Steps:

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In this episode, I’m sharing a major realization that’s reshaping how I (and my clients) approach launches in 2026.

And that’s getting people in the room with you.

From real-time coaching to live connection, there’s no better way to build trust in this skeptical buyer climate. I’ll walk you through what this can look like (spoiler: it doesn’t need to be complicated or perfectly scripted) and how you can apply it to your next launch.

What you’ll learn:

• The #1 non-negotiable for pre-launches in 2026

• Why “being seen or heard” is no longer enough

• How real-time interactions boost conversions

• Simple ideas for launch events (even if you hate webinars)

• What my most successful clients are doing differently in 2026

And if you want to see what’s really working in launches right now, don’t miss Behind the Launch—20+ expert interviews packed with strategies, insights, and swipe files. VIP upgrade = $37 and supports charity!

Listen now!

Your Next Steps:

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Are you afraid of being too pushy or “salesy” — and possibly missing out on sales?

In this episode, I’m talking about the easiest way to increase conversions during your launch—social selling (aka one-on-one conversations).

Whether it’s in the DMs or through email, this tactic is the grassroots tactic that can catapult your next launch or promotion. 

I’m breaking down what “social selling” actually means, why consent-based selling builds trust and results, and how you can start now—even if you're nervous.

Here’s what you’ll take away:

• Why you don’t need tons of volume – just a way to open up conversations with the *right* people

• How “consent” is the secret ingredient to social selling

• The one mindset shift that makes conversations feel natural

• A simple CTA strategy that gets responses without being weird

• What I did mid-launch that boosted my close rate to nearly 100%

🎧 Listen now to learn how one-on-one convos can quietly supercharge your sales—without the awkward pitches.

Referenced Episode: https://brennamcgowan.co/episode14

✨ Want support with your launch messaging? Join the Pre-Launch Plan Program – doors close September 24, 2025! 

Your Next Steps:

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Have you ever wondered if you should drop your price on your course, program, or offer? 

This week, I’m diving into why launches don’t always meet our expectations and why “lower your price” isn’t always the best next move.

I’m breaking down a real-life launch story and sharing my honest take on what to do instead of creating another lower-ticket offer.

Here’s what you’ll hear:

• Why you might be hearing “lower your price” and what to do instead

• What a waitlist really tells you (and what it doesn’t)

• The truth about price objections—even at $7

• When a lower offer makes sense—and when it just distracts you

• The #1 thing to fix before you even think about launching again

🎧 Listen now—especially if your last launch left you second-guessing everything.

✨ Want support with your launch messaging? Join the Pre-Launch Plan Program – doors open September 17, 2025! Only 20 spots available! 

Your Next Steps:

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🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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I sat down with Steffeny Feld, a therapist and copywriter who supports fellow therapists in designing and marketing VIP-style intensives. She joined the Pre-Launch Plan Program even though she couldn’t make any of the coaching calls, ended up tweaking her offer, and went on to sell out! 

In this episode, Steffeny shares how the right structure and strategy gave her clarity, confidence, and better-than-expected results.

What we cover:

• Why Steffeny tweaked her group program idea mid-pre-launch

• The surprising Voice of Customer feedback that led the pivot

• How she sold almost half her spots before the masterclass even started

• What it’s like to have your copy reviewed by Brenna as a VIP student

• Why Steffeny believes she was so successful, even though she couldn’t make any of hte regular group coaching calls

• How she ended up selling 120% to goal

🎧 Listen now and get inspired to design a launch that you don’t hate doing 

⭐️ Want more information about the Pre-Launch Plan Program? Head over to brennamcgowan.co/ppp. Doors open from September 17, 2025 to September 23, 2025

Your Next Steps:

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Ever wondered if you could sell out a program without a big launch, fancy sales page, or a single ad? In this episode, I chat with my hilarious and brilliant friend Laura Belgray about how she filled 80% of her mastermind with what she calls “the least launchy launch ever.”

We break down her ultra-simple (and totally effective) approach to gauging interest, building demand, and filling spots—all before the mastermind even officially launched.

Here’s what you’ll hear:

• How Laura casually seeded interest before ever mentioning a price

• The exact moment people started “raising their hands” to join

• What she put in her “sales page” (spoiler: it was a Google Doc)

• Why perfection and polish can actually hurt your pre-launch

• Laura’s #1 tip for creating buzz without trying too hard

Listen now for a refreshing reminder that launching doesn’t have to be stressful or salesy.

⭐️ Want more information about the Pre-Launch Plan Program? Head over to brennamcgowan.co/ppp. Doors close on September 23rd.

Your Next Steps:

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🔹 Connect on Instagram

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What do Taylor Swift, Alex Hormozi, and blockbuster movies have in common? They all master the art of pre-launching—and in today’s episode, I’m breaking down what your next offer launch can learn from the silver screen.

I’m sharing how open loops, trailers, and strategic buzz-building can take the stress off launch day while bringing in perfect-fit buyers—before your offer even goes live.

In this episode, you’ll learn:

• Why Hollywood starts marketing 120 days before release—and you should too

• How to use open loops to create irresistible curiosity

• The psychology trick behind trailers that drive action

• Why you shouldn’t rely solely on your waitlist

• Real client examples that prove pre-selling works

🎬 Listen now and learn how to make your next launch a box office hit.

👉 And if you’ve ever wondered about the real value of a waitlist, don’t miss Episode 4: Waitlists Are Not a Launch Strategy

Your Next Steps:

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This week, we’re breaking down more launch trends for online businesses, and the great news is that “simplicity” is a common theme!

The people getting the best results right now aren’t the ones adding more funnel steps, more platforms, or more emails.

So what are they doing?

• The “simpler than you think” launch setups that are converting right now (and why the extra bells + whistles aren’t helping)

• Where sales are actually hiding after you launch — and the follow-up most people skip

• The pre-selling moves that build momentum before cart open (so you’re not relying on last-minute urgency)

• How to use AI in a way that sounds like you (and doesn’t make your copy, content, and launch feel soulless)

• The trust-builder more people are using instead of a traditional “pitch”

Want to hear the real behind-the-scenes strategies?

Grab your free ticket to Behind the Launch, happening February 2-6, to discover what’s working with launches NOW! 

🎟️ Get your free ticket here: https://behindthelaunch.co/

Get 3 months free of Hello Audio with code LAUNCH (valid through February 9).

👉 https://buy.stripe.com/00gcO28yV5jg0Ny4gn?prefilled_promo_code=LAUNCH

And if you want to try the segmentation tool I mentioned in this episode, here’s the link to RightMessage:

👉 https://rightmessage.com/?fp_ref=brenna13

Your Next Steps:

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In this episode, I’m sharing my top 5 launch predictions for 2026 based on 20+ behind-the-scenes conversations I recorded for Behind the Launch.

This is Part 1 — and it’s basically a shortcut to what I think you should tweak before your next launch so you’re not relying on outdated strategies (or random marketing advice from 2020).

• The launch strategy everyone keeps declaring “dead”… that’s still converting

• The one thing I kept hearing in debrief after debrief that explains why some launches pop and others stall

• What buyers need from you before they’ll believe the offer is for them

• The tiny shift that turns “interested” people into “I’m in” people

• The easiest place to pull messaging that sounds like your audience wrote it for you

• The most useful kind of launch data (and no, it’s not clicks)

Grab your free ticket to Behind the Launch from February 2-6 to discover what’s working NOW with launches! 

🎟️ Get your free ticket to Behind the Launch → www.behindthelaunch.co

Want to try Hello Audio?

Use my affiliate link to get 3 months free with the code launch: Start here.

Your Next Steps:

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What’s one tool that can instantly improve the user experience of your webinar or launch event? A private podcast feed.

In this episode, I’m sharing a small but powerful shift I’ve made in how I deliver launch replays—and why I’ll never go back. If you’ve ever had trouble getting people to listen to your launch event replays – or want to increase how many people are engaging with your launch event – this episode is for you. 

Listen in while I chat about: 

• Why replay delivery can make or break your conversion potential
• The sneaky user experience mistake I made during a past event
• How private podcasts increase replay consumption
• What I use for my own launch events (and a special offer for you!)

Listen now—and make your next launch smoother for you and your audience.

P.S. Want to try Hello Audio for yourself?

Use the code launch to get 3 months free. Here’s the direct checkout link (yep, it’s an affiliate link—because I love it and use it myself!).

Your Next Steps:

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Ever felt like you're too old, not educated enough, or lacking a social media presence to grow your business?

In this episode, I’m getting honest about the insecurities I had when I started—and how those same “flaws” became my biggest assets. If you’ve ever questioned whether you’re qualified enough, this one's for you.

Here’s what you’ll hear:

• Why turning 40 felt like a business roadblock—but wasn’t

• The surprising advantage of not having a four-year degree

• How zero social media presence turned into a brand advantage

• Why your empathy (or any “flaw”) might be your secret sauce

Listen now and reframe what’s holding you back.

Your Next Steps:

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I get this question all the time: “How many emails is too many during a launch?” Spoiler: The answer is usually more than you're comfortable with.

In this episode, I’m walking you through thoughts and strategy on email frequency during a promo, why unsubscribes aren’t the end of the world, and how to decide who should get your launch emails (segment? whole list? soft opt-out?). If you’ve ever worried you’re “emailing too much,” this one’s for you.

What you’ll learn in this episode:

• Why most business owners under-email during a launch (and how it costs them)

• My personal email cadence for a 5–8 day launch

• When and how to segment your list (and when to skip it)

• The real reason your audience isn’t buying

• What “soft opt-outs” are and whether you should use them

🎧 Listen now and learn how to email confidently (and strategically!) during your next launch.

Your Next Steps:

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You may have asked yourself, “Should I put my prices on my website?” And if you’ve ever worried that listing your price might scare people off, you’re not alone.

 In this episode, I’m breaking down why being upfront with your pricing doesn’t just filter out the wrong clients—it actually helps convert the right ones.

I’m sharing real-life stories (including my own $4K hesitation-turned-yes), how pricing transparency impacts buyer psychology, and what to do if your pricing varies.

Here’s what else you’ll find out:

• Why your people NEED to see the price before they can say yes

• The surprising mindset shift that happens after someone sees the price

• How hiding your pricing may be costing you clients (and wasting your time)

• What to do if your packages are custom or variable

• Why hearing “no” can actually be a good thing

• Real stories of people who said “heck no”... and then bought anyway

🎧 Listen now, and let’s reframe your fear around showing your prices.

Your Next Steps:

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Pain Point Marketing Isn’t Dead—You Might Just Be Talking to the Wrong Person

Is pain point marketing really “dead”?

(Spoiler: it’s not.)

In this episode, I’m pushing back on the hot-take that talking about pain is “manipulative” or “over.” I’m walking you through how to use pain ethically, empathetically, and strategically so your best-fit buyers feel seen, not shamed.

We cover:

• Why “pain point marketing is dead” keeps trending (and what’s actually broken)

• What empathy-first pain point marketing looks like (no knife-twisting required)

• A quick tour of the 5 classic awareness levels, plus my extra “situation aware” stage that will change the way you see your ideal client

• How even “fun” or hobby offers still have real (sometimes hidden) pain points behind them

• Why opening story loops without solving them right away can slyly boost your conversions

• The dangerous trap of speaking to ambivalent buyers instead of the motivated ones

• How to zero in on the pain your perfect-fit client already knows they’re in, and is ready to solve

🎯 If you’ve been scared to talk about pain (or worried you’ll sound sleazy), this episode will help you reframe how you think about i

👉 Listen now so you can start speaking to the right person, at the right awareness level, in the right way.

Your Next Steps:

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What’s the actual difference between your everyday marketing, the content you should be creating before a launch, and your actual launch content. 

In this episode, I break down the three phases of marketing — regular marketing, consideration (pre-launch), and launch — and why skipping the middle stage is the reason so many launches underperform and don’t reach goals. 

Inside this episode, I share:

• The 3 distinct marketing phases and how they work together
• Why educational content doesn’t belong in pre-launch
• What “silent seller posts” are — and how to use them
• The biggest mistake course creators make during launch
• How to build anticipation without fake hype

If selling and launching feels heavier than it should, this episode will show you why.

Listen now.

Your Next Steps:

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When should you launch after hosting a summit or big list-building event?

In this episode, I’m breaking down how I think about launch timing — and why I don’t sell directly off the back of my summit. I walk you through the phases of launching (including what I call the “pre-pre-launch” phase) and how to decide what makes sense for your audience.

Because just because you can launch right away doesn’t always mean you should.

In this episode, I share:

• The difference between list-building events and true pre-launch events
• Why buyer awareness matters more than speed
• My exact timeline from summit to launch
• How to adjust your launch timing based on today’s trust environment
• Why only a small percentage of your audience is ready to buy right now

If you’ve ever wondered whether you’re launching too soon after a list build — or waiting too long — this one’s for you.

Listen now.

And if you want to stay up to date on all the current launch trends, grab The 2026 Launch Report. 

Your Next Steps:

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In this episode, I chat with Paddy Johnson the founder of Network—a membership for mid-career visual artists—to talk about what happened when she added a pre-launch strategy to her marketing.

At the time, Paddy’s business was facing a serious slowdown. Revenue had dropped by nearly 50%, launches weren’t performing the same way they once had, and buyer hesitancy was showing up everywhere.

But after implementing a structured pre-launch strategy, something surprising happened: people started replying to her emails, engagement skyrocketed, and her Black Friday launch produced record-breaking results.

Here’s what we unpack in this conversation.

In this episode, you’ll hear:

• Why strong copy isn’t the same thing as strong pre-launch strategy
• The difference between nurture content and true pre-launch content
• How audience research revealed Paddy’s most important customer problems
• Why pre-launch emails generated far more engagement than her normal emails
• How a two-month launch period generated $300K in revenue

And if you want to know how you can rock the pre-launch during your next launch, join me for The New Launch Model for 2026: 3 Pre-Launch Moves that Build Demand, Pre-sell, and Take the Pressure Off of Cart Week.

Your Next Steps:

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In this episode, I’m joined by Tess Masters, author of The Blender Girl cookbooks and founder of the Skinny 60 program.We talk about messaging, pre-launch planning, and the surprising mindset shifts that helped her double webinar conversions and create her best launch in 4 years while spending less on ads!

In this episode we cover:

• The most important part of your next launch
• The power of a pre-launch (and why skipping it hurts your results)
• How voice-of-customer research changes your messaging
• The mindset shift that makes selling feel natural instead of awkward
• Why Tess feels like pre-launch was a game-changer during her last launch

And if you want to know how you can rock the pre-launch during your next launch, join me for The New Launch Model for 2026: 3 Pre-Launch Moves that Build Demand, Pre-sell, and Take the Pressure Off of Cart Week. 

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

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🔹 Connect on Instagram

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I got a listener question that hits on something so many people overthink: when should you actually run your launch event?

In this episode, I’m walking through how to decide between list-building events, pre-launch content, and your actual launch timing (without defaulting to a one-size-fits-all strategy). Because the truth is, your audience (and how ready they are to buy) should be driving your decisions, not someone else’s launch formula.

If you’ve ever wondered whether you’re doing “too much” or “not enough” before your launch, this is the episode for you!

In this episode, I cover:

• When to use a list-building event vs. a launch event
• Why audience awareness matters more than your timeline
• What to consider if you’re bringing in cold vs. warm traffic
• How much “warming up” your audience actually needs
• Why skipping a pre-launch can make selling harder

Listen now to map out a launch sequence that actually fits your audience.

If you have a question you’d like me to answer on the podcast, email me at brenne@brennamcgowan.co!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

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Sometimes I hear: “People aren’t buying high-ticket offers anymore.” So naturally, the response is to create something new – or cheaper.

But what if that’s not actually the problem?

In this episode, I’m breaking down why your offer likely isn’t the issue, and what to focus on instead if you want more sales without adding more complexity.

In this episode, I share:

• Why lowering your price doesn’t make your offer easier to sell
• The real reason your offer may not be converting
• How to think about volume vs. pricing in your business model
• Why going deeper (not wider) is the smarter growth strategy
• What to adjust before you ever create a new offer

If you’ve been tempted to pivot your offers or drop your prices, this episode is for you! 

👉 Listen now.

Want to know what’s actually working with launches in 2026? Grab your copy of The Launch Report. 📃

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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What should your next business investment be? 

In this episode, I’m breaking down how to decide what to invest in next without falling into the cycle of buying things that don’t actually move your business forward.

We’re getting real about what actually drives growth –  and what just keeps you busy.

In this episode, we cover:

• The difference between needing information vs. needing implementation
• Why your personality matters when choosing how to invest
• The question that will instantly reveal if your business is on track
• What “stay close to the money” actually looks like in practice
• The hidden cost of waiting and figuring things out on your own

If you’ve been second-guessing your next move (or wondering why your investments haven’t paid off), this episode is for you!

And if you want your next launch to increase in revenue, pre-sell seats, call in better-fit clients, and take the stress and pressure off your next launch-

…you need a plan that builds demand before you sell.

That’s exactly what we do inside the Pre-Launch Plan Program.

Get more info here: https://brennamcgowan.co/ppp/

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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If you’ve ever been in the middle of a pre-launch and thought, “Is anyone even paying attention?” — this episode is for you. 

I’m sharing why quiet doesn’t mean your launch isn’t working, and what’s actually happening behind the scenes when your audience isn’t engaging.

Hint: Your best buyers might be the ones saying nothing at all.

In this episode, I cover:

• Why 70–90% of buyers are “silent lurkers”
• What’s actually happening during those quiet pre-launch periods
• Why engagement metrics can be misleading
• How buyer autonomy impacts your content and sales
• The mindset shift you need to stay consistent (even when it feels quiet)

Listen now to rethink how you measure success in your launches — and why quiet might actually be a really good sign.

Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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If you’ve ever launched something and thought, “Why aren’t more people buying?”— this episode is going to hit home.

I’m breaking down the real reason your audience might be engaging with everything you post, but still not converting. 

Spoiler: it’s probably not your sales page.

We’re talking about the 3 beliefs every buyer needs before they say yes — and why most people are trying to build them way too late in the sales process.

In this episode, I cover:

• The 3 beliefs every buyer needs before purchasing
• Why your content might be building trust — but not sales
• The difference between selling your offer vs. your method
• The hidden reason people say “I don’t have time or money”
• How to build belief BEFORE your launch (so selling feels easier)

Listen now and start creating content that actually converts.

📩 Email me at brenna@brennamcgowan.co with “podcast” in the subject line and tell me what you want me to cover in an upcoming episode.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

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🔹 Connect on Instagram

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I want to talk about one of the most overlooked (but powerful) parts of your pre-launch strategy: your why.

In this episode, I’m breaking down why your story matters so much before you sell — and how to use it in a way that builds trust, creates connection, and makes people want to buy without feeling like you’re convincing them.

In this episode, I cover:

• Why your “why” is essential in your pre-launch content
• The biggest mistake people make with their story
• How to turn one story into multiple pieces of content
• What makes “why” content actually connect (not just sound nice)
• A real example of story-driven content that works

👉 Check out the Amber Shaw post I mentioned in this week's episode: https://www.instagram.com/p/DWm240njaTD/

📊 Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/

👉 Ready to go deeper? Check out how we can work together: https://brennamcgowan.co/services/

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

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Have you ever created something in your business that some clients absolutely love while others aren't quite as enthusiastic?

In this episode, I'm sharing my complicated relationship with one of the most-used tools inside the Pre-Launch Plan program and the reasons why I have a love-hate relationship with it.

• Why I created the Pre-Launch Plan master calendar
• How students use the calendar to stay on track
• The unexpected downside of providing detailed timelines
• Why some people love structure while others feel restricted by it
• How I think about "being behind" inside a program
• The challenge of designing programs for different learning styles
• What this experience has taught me about supporting clients

Listen now to hear my honest thoughts on the tool I both love and question at the same time.

Have thoughts on this? Email me at brenna@brennamcgowan.co

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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In this episode, I'm pulling back the curtain on the systems, workflows, and SOPs that help me prepare every launch inside my business. From updating sales pages and affiliate dashboards to organizing email automations and onboarding experiences, I'm sharing the exact backend process that keeps launches running smoothly.

• The launch assets I update before every promotion
• How often I update my sales page and messaging
• The tags and email segments I prepare in advance
• Why onboarding automations matter more than you think
• The surprising tool that consistently helps me make sales
• How AI can help you create launch processes faster

Listen now and get a look at the  backend systems that make my launches run smoother! 

Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

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In this episode, I’m pulling back the curtain on the systems, admin tasks, onboarding processes, and team support that keep my launches running smoothly. From payment tracking and onboarding emails to private podcasts and implementation weeks, I’m sharing the surprisingly unglamorous — but incredibly important — details that make a group program work.

Inside this episode, we talk about:

• The three key support roles that help my launches run smoothly
• Why simple systems are often better than complicated ones
• The onboarding details that create a better client experience
• How we manage calendars, reminders, and communication
• Why Implementation Weeks have become one of my favorite parts of the program
• The “tiny moving pieces” most people don’t think about when creating a group program
• What helped me finally stop drowning in admin work

Listen now and get a behind-the-scenes look at what actually supports a successful launch.

Click this link to get 2 months free of Hello Audio: https://buy.stripe.com/bIY8xM2ax9zwgMw4gh?prefilled_promo_code=BRENNA

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!