Explore every episode of the podcast Beer Branding Trends

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Points of discussion:

1. How to Define Your Brewery's Key Messaging Pillars

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Points of discussion:

1. Fingers.email

2. Dave's Vine Pair Column

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Points of discussion:

1. Five Star Beverage Group

2. Shane Lohman on LinkedIN

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Points of discussion:

CODO Design's 2026 Beer Branding Trends Report

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Questions:

1. How do you see mid-strength shaking out in the market long term? Seems like it’s in a no-man’s land between non-alc and full strength beer and I’m not sure consumers are willing to pay the same for it they would for an NA?

2. On the hidden risk of launching an non-alc brand. I see your point, but no hangover IS the biggest value prop for an NA brand, or at least it is when reaching for beer-like equivalent. So how do you balance this messaging? Ignoring it seems to miss an important point.

3. If a small brewery wanted to dip its toes into the Function 2.0 / beyond beer world, do you have a general recommendation for where to even begin? Our team has some ideas but we always start discussing which products we could make. That seems like we’re jumping the gun.

4. The coffee programming section is interesting, do you think that should fly under a brewery’s parent brand or its own thing? Also, do you see this as an off- or on-premise play?

5. Re: The Nostalgia branding trend — do you ever see this waning.

6. The hyper provenance newsletter was interesting. And I agree — we don’t see anyone doing this in our market. Not sure we have the scale to do it right though. Do you think this is solely a move for larger breweries or can a smaller brand like ours (around 900 barrels for reference) pull this off as well?

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Points of discussion:

1. Drink Small Beer

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Points of discussion:

1. How we rebranded Wachusett Brewing [Case Study]

2. How CODO rebranded Wachusett Brewing feat. Rob Day [Podcast]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Points of discussion:

1. Firestone Walker

2. House of Brands

3. Lifestyle Brands

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Points of discussion:

1. CODO Design's 2026 Beer Branding Trends Report

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Points of discussion:

1. How we built the Jest Hard Tea brand [Case study]

2. Big Ditch Brewing 

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Points of discussion:

1. CODO Design's 2026 Beer Branding Trends Report

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. CODO Design's 2026 Beer Branding Trends Report

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. CODO Design's 2026 Beer Branding Trends Report

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. CODO Design's 2026 Beer Branding Trends Report

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. CODO Design's 2026 Beer Branding Trends Report

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. CODO Design's 2026 Beer Branding Trends Report

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. CODO Design's 2026 Beer Branding Trends Report

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. CODO Design's 2026 Beer Branding Trends Report

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How CODO Rebranded Countermeasures [Case Study]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Acquired

2. How we built the Cold Drinking Beer brand

3. How we refreshed Ore Dock's brand

4. How we refreshed Fernson's packaging

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How we rebranded Cowbell Brewing [Full Case Study]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Sub Brand Use Cases for Your Brewery [BBT Newsletter]

2. In-house with Rhinegeist

3. On the perils of releasing a budget brand [BBT Newsletter]

4. How we built the Cold Drinking Beer brand [Case Study]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

Q1: Should a brewery consider rebranding when expanding into new markets or reaching beyond its local audience?

Q2: Is a full rebrand typically more effective, or can a strategic refresh of the existing identity be enough?

Q3: If a company has worked with the same designer for years and is thinking about a brand refresh, how can they evaluate whether that OG designer is still the right fit? And if not, how should they navigate that tricky transition?

Q4: How do you determine when a system like Left Field’s templated approach makes sense, versus something more customized and illustration-driven like NoDa’s?

Q5: You mentioned that a rebrand usually isn’t the first move when sales are declining, but your Wachusett example seems to break that rule. Why was a full rebrand the right call in their case?

Q6: A lot of the work you showed uses a clear design system or template. How do you think about that approach compared to creating more individualized packaging within the same portfolio?

Q7: When refreshing a brand, do you find it more effective to start from scratch, or to build on the existing identity and evolve what’s already there?

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How to price your beer with Bump Williams Consulting

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How CODO refreshed MAP Brewing brand

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Points of discussion:

1. Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A

2. How we refreshed Malibu Brewing's package design

3. How we rebranded Wachusett Brewing

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Points of discussion:

1. Acquired - So you bought a brewery. Now what?

2. Defining your Brand Equity: Fast & Slow

3. Embrace the "Staggered" rebrand launch 

4. When to jettison your Brand Equity 

5. A designer & a lawyer walk into a brewery 

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. M&A Mania: Why Craft Beer Acquisitions Are Everywhere Right Now

2. Is a House of Brand right for your brewery? [BBT Newsletter]

3. Rebranding Wachusett [Case Study]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How to de-risk your brewery's rebrand [BBT Newsletter]

2. Email: isaac@cododesign.com to discuss your brewery's rebrand

3. Craft Beer, Rebranded [book bundle]

4. Organizing your internal team ahead of a rebrand [BBT Newsletter] - EAT YOUR VEGGIES! 

5. Package Refresh Series 

6. Defining your Brand Equity, fast & slow [BBT Newsletter]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Are fancifully-named beers Sub Brands? [BBT Newsletter]

2. How to scale the "Sub Brand Ladder" (from the Sub Brand Summer Series)

3. The role of the parent brand in Brand Architecture [Beyond Beer Handbook]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Branding Comma, a mindful cannabis beer [Case Study] 

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

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Points of discussion:

1. Can you Line Extend to a different style? - [ BBT Newsletter ]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Points of discussion:

—

Read the 2025 Beer Branding Trends Report here: https://cododesign.com/2025-beer-branding-trends-review/

—

Q1: How often do you think a brewery should be refreshing its packaging? You said every four or five years in the article, but what if things are going well by that time? Does it still make sense to refresh your packaging if sales are strong and you’re happy with how everything looks?

Q2: You wrote about flat sales as a possible reason for a brand or package refresh, but what if your sales are in a state of rapid decline, say, 10 to 12% down each year since 2022?

Q3: Is there a way to win in the lager segment today? It seems like Montucky and Garage Beer are so dominant that even larger craft breweries are behind the power curve. Is it worth it for a smaller brewery to attempt to play in this space right now?

Q4: Thanks for including the Babe-centric thought here. This is something our (mostly female) marketing team has discussed a lot over the last year. Similar to your take, we’re not offended, but do wonder if the type of person that this resonates with is even be a craft beer drinker at all?

Q5: What are your thoughts on the “bifurcation” trend. This looks great, but I see it everywhere. How do you guys handle it when a look like that makes sense for a brewery, but is super common in their market?

Q6: What role do you see for Ai tools like Canva or Midjourney at smaller breweries with limited resources? Is this a great asset for them, or a major threat for in-house designers? Or, both? And maybe a related — or a bonus question? — what impact do you think this will have on the design industry?

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Points of discussion:

1. 2025 Beer Branding Trends Review 

-

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. 2025 Beer Branding Trends Review 

-

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Points of discussion:

1. 2025 Beer Branding Trends Review 

-

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. 2025 Beer Branding Trends Review 

-

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. 2025 Beer Branding Trend Review

-

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Rebranding Wachusett Brewing [Case study]

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How to get your packaging hierarchy dialed in [ BBT Newsletter ]

2. Why are you refreshing your packaging?

3. Frame your brewery's Brand Strategy, portfolio and Brand Architecture  

4. Different info types you have to include + some nice-to-haves 

5. Are you seeing "Stand-up Skinny" merchandising in your market?

6. We're designing packaging to sell beer, not win awards. 

7. Differences between primary and secondary packaging 

8. On the merits of "duping" cans when not using a carton

9. Your carton's bottom panel is not a junk drawer

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Points of discussion:

1. How CODO Refreshed Malibu Brewing's package design - [Case Study]

2. Malibu Brewing

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Points of discussion:

1. How we refreshed the Alewerks Brewing brand

-

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Points of discussion:

1. Endorsed Brand vs. New Brand [BBT Newsletter]

2. How we built the Cold Drinking Beer brand Case Study + Podcast

3. Shout out to everyone out there smashing a Paul Blart Jort Force Hazy Triple Mango IPA® by Voodoo Ranger on your way to work.

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Points of discussion:

1. Question from a BBT subscriber 

2. A strong brand builds enterprise value

3. Your brand is a platform 

4. A compelling brand set the stage for co-branding opportunities 

5. This all art directs your look and feel

6. A strong brand helps you attract and retain great talent 

7. A heartwarming story about a CODO mom (and how we fired her son?)

-

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Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How to Tame Rotation Nation [Newsletter]

2. Left Field Brewery

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Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. McLaughlin PC's website + matthew@mclaughlinpc.com

-

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Points of discussion:

1. How we helped AleSmith launch a Hard Cider Brand - [Case Study ]

2. AleSmith Brewing

3. Let's talk hard cider - [BBT Newsletter]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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