What you will learn from this episode:

• What to do about uncertainty in your business
• Insights from thought leaders like Dr. Ellen Langer, David Goggins, Dr. Andrew Huberman, Mastin Kipp, Jesse Itzler and Dr. Joe Dispenza on pushing past mental barriers
• How it can transform feelings of stagnation into progress
• Strategies for making decisions that shape a successful life and business

Are you a business owner feeling overwhelmed by the hustle and grind? 

In the latest episode, April Meese, host of the "Beauty Marketing Simplified" podcast begins by challenging the fear of failure. She candidly shares her own struggles with discomfort and disappointment, reminding us that these are not signs of weakness but of growth.

The episode is rich with insights from other thought leaders as well. April brings in the wisdom of Harvard professor Dr. Ellen Langer, who encourages us to find joy in the unknown.

Navy SEAL David Goggins' philosophy teaches to push beyond self-imposed limits and to recognize the incredible resilience we possess.

April also discusses Mastin Kipp's work on courage, and Dr. Joe Dispenza's teachings on how our self-perception shapes our reality. Whether it's overcoming past narratives or facing fears, the episode is full of motivation and empowerment.

But it's not just about the mental game. April touches on the importance of aligning with your purpose. She shares Jesse Itzler's mantra: "Never give pain a voice," a reminder to not let obstacles overpower our determination. This episode is more than just a podcast; it's a masterclass in mindset and motivation. 

Topics Covered:

02:06 - Your best learning tool

04:45 - Why you should appreciating uncertainty

06:19 - The antidote for depression and anxiety

08:17 - The mind's role in overcoming limits

12:34 - Your desire and commitment has to be bigger than your obstacles

13:10 - Dr. Joe Dispenza: beliefs are decisions that you've made

14:07 - “The way we define ourselves determines the life we live”

14:14 -  Overcoming is the process of becoming

16:58 - Redefining oneself for a better life and business

18:45 - You are meant for more!

Key Takeaways:

"Failure and discomfort are not just inevitable, they're necessary. They're the stepping stones to mastery and success." - April Meese

"Become okay with failure...failure is how we learn." - April Meese

"Uncertainty isn't something to fear; it's the spice of life that keeps us engaged and eager to see what's next." - Dr. Ellen Langer

"Your self-definition sets the stage for your life's narrative. Choose a powerful story." - Dr. Joe Dispenza

Remember, the journey to success is paved with bold decisions and the courage to face discomfort head-on. Are you ready to redefine your path and embrace the growth that awaits? Tune in to this episode of Beauty Marketing Simplified and take the first step towards a more empowered you.

What you will learn from this episode:

• How to use business credit cards to travel first class for virtually free
• The importance of flexibility and strategy when booking flights with points
• Tips on applying for the right credit cards to maximize travel rewards

Are you dreaming of jet-setting to exotic destinations or simply taking a well-deserved family vacation without breaking the bank? In this eye-opening episode of Beauty Marketing Simplified, host April Meese shares her savvy secrets to flying first class by leveraging business credit cards for airline points. 

April has flown her family of four to Europe in first class, and now, she's spilling the beans on how you can do the same. She walks you through the step-by-step process, from researching flights to selecting credit cards with the best rewards for your lifestyle. She also dives into the nitty-gritty of meeting those minimum spend requirements without going into debt and planning expenses ahead of time. 

This episode isn't just about travel hacks; it's about making your entrepreneurial perks work in your favor. Whether you're looking to indulge in the luxury of first-class travel or simply stretch your business budget further, April's tips are pure gold.

Tune in now and get ready to take notes. Your next adventure awaits, and with April's guidance, the sky's the limit—literally.

Topics Covered:

00:56 -  How to use your business points to fly first class for virtually free

02:24 - Mistakes to avoid

04:35 - Researching the airline alliances

06:11 - Understanding the fees and bonuses

08:40 - The order of credit cards to apply for to ensure approval

09:35 - Figuring out what credit card will benefit you and your lifestyle most

10:10 - How to get the mile/point bonus without maximizing your budget 

11:11 - Thinking about putting your business expenses on your credit card

13:11 - Be open to all travel options

16:16 - Planning for seat availability and bonus credits

17:28 - Make note for part 2 and send me any question for part 2

Key Takeaways:

"Flexibility and preparation are your best friends when it comes to using points for travel. Don't lock yourself into one airline; explore partnerships and alliances." - April Meese

"Meeting minimum spend requirements doesn't mean overspending. Use your business expenses and planned purchases to hit those bonus point goals." - April Meese

"First-class travel doesn't have to be a distant dream. With the right credit card strategy, you can experience luxury without the luxury price tag." - April Meese

What you will learn from this episode:

• The evolution of the PMU industry and the introduction of new techniques
• How scalp micropigmentation can transform your business
• The importance of safety protocols and training

In our latest episode, I sit down with Shauna Magrath, founder of Beauty Ink, Permanent Makeup Artist, Scalp Micropigmentation Artist, speaker, and educator. Shauna is a pioneer in the makeup and beauty industry, known for her scalp micropigmentation. She's even an Emmy-honored makeup and special effects artist. Talk about an industry OG!

During our chat, Shauna takes us on a journey through her 30-year career, sharing how she witnessed the rapid evolution of the PMU industry and introduced groundbreaking techniques. Shauna also emphasizes the importance of safety protocols and the need for comprehensive education in the industry. She spills the beans on her in-depth training program, SMP Essentials, and has some exciting innovations on the horizon of a top-secret project that she can't wait to share with the world.

Join us in this conversation with Shauna as she shares her wisdom, experiences, and valuable tips in the exciting world of PMU & SMP beauty.

Topics Covered:

04:15 - Evolution and advancements in the beauty industry over time

06:37 - Hybrid brow technique in permanent makeup

09:08 - Advancements in pigments and needles

10:51 - The evolution of training

13:10 - Changes in pigments and aftercare

21:03 - Safety Protocols

22:32 - Importance of Fundamental Education

25:14 - Nurturing Clients and Referral Networking

31:57 - Shauna's training methods and techniques

33:56 - Bringing Joy through Helping Others

Key Takeaways:

 "Every art form evolves, and the beauty industry is no exception. "Remember, in beauty, one size doesn't fit all! Understanding color theory and proper techniques for cross-contamination prevention are essential to cater to diverse clients. Also, investing in necessary equipment and education for safety is non-negotiable. – Shauna Magrath 

"How do you achieve longevity in the beauty industry? Focus on client satisfaction and referrals. Nurturing clients, monitoring their progress, and making them feel valued is the secret behind a successful career in beauty. Also, building referral networks with hairdressers and barbers can boost your client base.   – Shauna Magrath  

"Bringing joy to others, that's my daily goal! Whether it's opening a door for someone or assisting with a flat tire, every act of kindness counts. And in our industry, we have the chance to bring joy daily, through our artistry and care.  – Shauna Magrath 

"It makes such an incredible difference to their life and it makes it all worthwhile in the end when you can see somebody completely eliminate all their insecurities and walk out the door feeling like a whole new person." - Shauna Magrath 

"I won't stop giving and I won't stop helping and I won't stop enriching the lives of people that I touch every day." - Shauna Magrath

Are you eager to grow your beauty business but feel overwhelmed by all the strategies and systems out there? Check out our FREE 3-day Workshop–Overlooked to Overbooked for a beauty business Waitlist www.aprilmeese.com/clientwaitlist

Beauty Ink Inc - Shauna Magrath's beauty business: Website - https://www.beautyink.ca/

Instagram  https://www.instagram.com/beautyink/

SMP Essentials Training Program - Shauna Magrath's interactive online scalp micropigmentation training program: https://beautyink.teachable.com/p/smpessentailsyourkeytosuccessinscalpmicro-pigmentation

Summary:

Are you a beginner or an experienced permanent makeup artist and beauty professional who wants your business to be on top of Google searches? How do you go about landing in Google's 3-pack?

Build your SEO and get reviews for your business.

Ana Perrone was voted one of the best microblading artists in the United States. Ana is the only one in the U.S.A. holding three certificates from all major international microblading schools; Phibrows, Biotek, and Swiss Color®. With 18 years of experience in Brazil and U.S.A., Ana is the creator of the number one most downloaded Microblading app in the world. In 2019 she was invited as a special Master Speaker to showcase her "Chiaroscuro Brows" at the most prestigious Worldwide Eyebrow Festival, Rotterdam, the Netherlands. In 2020, Ana Perrone attended as an invited international speaker at The Global Permanent PMU Conferences in Russia twice this year, these events were held in the cities of Moscow and Sochi.

Also, in 2019 Ana Perrone was featured in the cover of three of the most prestigious Micropigmentation magazines in the world; at the English version of "Permanent Makeup," where she explains step by step how to achieve her "Chiaroscuro Brows" technique and at "Silam Book Magazine" and "PMU International" where Ana talks about how her Microblading App has been helping over 15 thousand artists and students all over the world.

In this episode, Ana talks about getting started on your SEO, whether you are a beginner or a more established professional. Other than getting reviews, she points out the need to first set up your business on Google My Business Page and how you should start the process of getting verified by Google. 

Learn why it is essential to have SEO-friendly websites. Ana suggests which platform you will want to know about to have a mobile-friendly website that Google prefers.

Functional over fancy websites is what she advises as these are more effective and efficient, and Google likes it, therefore a plus point for your SEO.

Backlinks are essential; thus, she highlights what you should know about the various types (white hat and black hat backlinks) for your website & business to be found by prospective clients. 

If you want to invest in content, blogs, and keywords, Ana introduces a service she uses called SEO CPR and Yext.

She has a business that helps beauty professionals with SEO, and she gives tips on artists looking to hire for this service. She tells about the crucial questions you need to ask yourself about SEO and what you need to prepare to set it up.

"The advice that I have to give to everybody is to let go of social media a little bit and focus on Google. Get those Google reviews. If you're shut down right now, now is the time for you to get those reviews and build up the SEO."  

- Ana Perrone

Topics Covered:

01:19 - Ana's professional background

02:38 - Talking about SEO (Search Engine Optimization) 

08:01 - How to get your business on Google 3-pack

09:17 - How to create Google My Business Page for your business

10:04 - Get your reviews after you verify your Google My Business Page; why is it important.

15:30 - Why you want to focus more on SEO and not so much on social media

18:36 - Why is it essential to have SEO-friendly websites 

19:22 - What builds your SEO

20:20 - Suggested websites that are SEO-friendly: WordPress, Mobirise, AMP

21:21 - Why your website needs to be mobile-friendly

22:25 - What beauty professionals with a bigger budget should focus on other than Google my business page and reviews

23:02 - Backlinks: White hat SEO versus Black hat SEO

26:04 - How Google Analytics lets you check fake backlinks

27:04 - How you can buy or get for free legitimate backlinks

29:18 - How Apple is trying to take over Google when it comes to search

32:07 - Why you need to have a Yelp page

34:20 - Learn about SEO CPR and Yext

37:06 - What you want to know about keywords

39:42 - The critical questions you need to ask for setting up SEO

41:24 - What you need to be prepared for in terms of setting up your SEO

44:34 - Tips for artists who are looking to hire for SEO

47:00 - Advice for permanent makeup artists and beauty professionals 

Key Takeaways:

"What I advise first that they can do, which is easy, it's free, is, before you even go there and create a Facebook page for your business which is also free, I recommend they go and create Google My Business Page for their business." - Ana Perrone

"The second thing immediately after you verify your Google My Business is to get those reviews. And in the beginning, maybe you don't have that many clients or if you're doing the models just to build up your portfolio, get the models to review you. Get your teacher to review you, saying that you did well in class. It's very, very important to get the reviews." - Ana Perrone

"Reviews are a huge part of SEO. And again, it's something like, 'Oh, yeah, reviews are good to look good because you have five stars. Oh, yeah, the client sees that. But in reality, those reviews are also building blocks to your SEO." - Ana Perrone

"They need to be open-minded because you know how we are, especially women; we like pretty big things. We don't like certain websites, because it's fast, we like a website because it's pretty, and we don't want to change our website -- we took so long building, putting the cute little flowers in there. But your website sucks for Google, and you need to write these words. You should listen to us and do what we tell you because we know what we're talking about." - Ana Perrone

"There are many things I tell my students like, don't worry about social media so much, focus on Google because most of SEO is from Google's search engine. If your prospective client wants to get the service that you offer, they're not going to go to Facebook and look for it on Facebook; they're not going to go and look for it on Instagram -- that is social media, they're not search engines." - Ana Perrone

Connect with Ana Perrone:

• miamibeachmicroblading.com
• Facebook
• Instagram
• Pinterest

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

Summary:

Year 2020 has put all of us in a situation none of us would have imagined happening. Business-wise, my beauty business shutdown as well as those of my students’ business. Despite what happened I still continue to find ways to help them with their business and myself, too. Since starting my beauty business, I have always been juggling family duties with work, but by the end of 2020, I felt my body was getting worn out. I had been sick with a sinus infection and hives from the family tension and anxiety that came about with quarantine. So I’ve decided to take time off from social media to create memories with my family and to get a clearer perspective. Even after a rough start to the new year I am hopeful and have a positive outlook for this year. Taking some time off gave me space and grace I needed. It helped me to get clarity about important matters and reprioritize. I have always believed that you have to build your life around your business and not the other way around. That’s what I did, I walked the talk. I’m hoping these revelations will help you, too, in any way possible.

Tactics can only get you so far. I pride myself in teaching sustainable marketing strategies that give you the real results and built my business while raising twin toddlers. That’s why you want to go with leveraged marketing. As you know, Facebook and Instagram have changed a lot since even a few years ago and it takes a lot more effort and time to get clients organically.  In order to help you with your beauty business, I will continue to show up for you on my Facebook Business Page and the Beauty Marketing Simplified Podcast with free content. You can also expect low-cost workshops to give you tools for quick wins and business boost. One thing for sure is, the best way I can help you most is when you get a higher level of support. Investing in yourself gives you significant changes in your business and makes you step up on a different level. I have seen the most progress in my students in the Elevate Your Beauty Business program and the Mastermind Excel-erate Program. I would love for you to reach out to me for a success strategy call and see how I could support you. Hoping for a fantastic 2021 for all of us!

“It's important to build your business around your life, not build your life around your business. And I need to walk the talk. So that's what I needed to do. And I pride myself in teaching sustainable marketing strategies.”

 - April Meese 

Topics Covered: 

00:55 - Why she took time off from social media and podcasting

02:37 - Finding that work-life balance

03:15 - Starting a business, helping beauty professionals, and becoming obsessed with their results

04:15 - Teaching her students leveraged marketing

04:34 - A wakeup call, getting clear and reprioritizing matters

05:43 - How to get a life and enjoying the process without overwhelm and stress

06:42 - Understanding and knowing that principles are permanent, strategies are sustainable and tactics are temporary

07:19 - What you can expect from April to help you in your business

08:03 - Invest in yourself - how April can help you the most

Key Takeaways:

“I took some time off to heal my body to make some memories with my family and to get grounded on what's really important and focus on those things. And I gave myself the grace and space, to not worry about social media like I usually do, or letting people down because I said I was going to do this podcast weekly or not showing up on social media.” - April Meese 

“Principles are permanent, right, and strategies are sustainable, whereas tactics are temporary.” - April Meese

“I appreciate you guys taking this journey with me as I share with you what I've learned and what's helped me grow my beauty business and my students. And again in that leveraged way, meaning we can still have a life and we can still enjoy the process without the overwhelm and stress.” - April Meese

“I will continue to show up with free value both on my Facebook business page and my podcast, beauty marketing simplified with real guests and topics with tips to help you grow your beauty business, and maybe inspirational stories.” - April Meese

“The strategies that I teach work for everyone, and I've had it work for people in other countries across the world and people at different stages in business. And it's worked across the board.”- April Meese

“One of the things that became crystal clear to me is the way I can help you the most is with the higher level of support. And there's something that happens energetically when you invest in yourself on a higher level. That is when you get lasting results and significant changes in your business, you show up on a different level.”  - April Meese

Connect with April Meese:

• aprilmeese.com
• E: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

Summary:

Many beauty professionals are so passionate about many things they end up with no results because they become a jack of all trades but master of none. Most successful brands/beauty professionals that you may follow started with one main service skill. After they mastered that primary skill, then they eventually expanded. However, many beauty professionals are scared that they will limit themselves when they narrow down to offering just one "thing" when they start their business. The opposite is true in that you have the chance to market your strength and become the go-to person at the top of your prospective client's mind.

If you don't see any growth in your business, there are only two reasons for that: visibility and value. Make yourself and your brand known. Craft a marketing message showcasing your value to your target market. Let your marketing resonate well with your clients. One way to start the process is for you to niche down. Be the best at one thing first, be known for it, that instinctively, when people have a problem, they would think of you as the solution.

"The goal with marketing is to help you stand out, not blend in, and niching is where you become that known person, that first person that comes to mind, that go-to person. That's key." 

- April Meese

Topics Covered:

00:14 - Two reasons why you are not experiencing growth in your business

00:55 - Why the idea of narrowing down is scary to most beauty professionals

01:19 - What do successful brands you follow are known for at the start?

02:45 - Why many beauty professionals are doing everything with no result?

03:45 - What is the goal of marketing?

Key Takeaways:

"Odds are if you are not experiencing the growth in your business that you would like, it's probably because of two reasons, visibility and value, meaning that you are unseen or unknown, or that you are not able to convey the value of your services." - April Meese

"When you have a focused area of expertise, what I call your signature service, that it's easier to get known. That's not to say that you don't do other services, but you are marketing your strength." - April Meese

"You don't want to be the jack of all trades, master of none, you've probably heard the expression, you can do anything, but it's not wise to do everything." - April Meese

"If you're not able to get the traction, it's that perpetual hustle mode instead of that focused momentum." - April Meese

"Remember how you talk to a 20 or 30-year-old about their problem is going to be different than how you speak to a 40 or 50-year-old with similar but different concerns." - April Meese

Valuable Resource:

Join our Beauty Business Bootcamp, ‘How to Create a Vision for Your Beauty Business and Actually Achieve It’. Click here: https://april-meese.mykajabi.com/offers/2CGBFwh3/checkout

Connect with April Meese:

• aprilmeese.com
• support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

Summary:

Like Black Friday, December is also one of those holidays people worldwide look forward to. It is probably one of those days when people are likely to spend more, however tight the situation may be. 

As you look forward to this month, you can't help but also think of what you can do for your business. Saving time and energy should be on top of your list. That is why it is best to have your systems in check. Getting a checklist on what to do next makes for speedier action. Think about your documentation for your client gifts, team appreciation system, and don't forget about your vision and planning for next year. 

If you are planning to have holiday promotions this year, make sure that you not only plan on having discounts. Holiday specials do not only mean discounts. You can think of creative ways to bundle up packages or give some bonuses for purchases made on selected items. Understand that giving specials is also a way to test how your market responds to it. If you experienced offering promotions before during this time and it didn't pan out, then look at where you've been missing on not doing enough to catch their undivided decision. Or maybe you haven't been posting enough in all media available for them to know all about it.

Today is also a good time for you to think of ways of getting testimonials and strengthening your social proof. Or you can actually make contests out of liking or sharing photos to elicit active engagement among them.   

It is an excellent time to go over your content checklist. You must be posting valuable posts. Do your clients find enough value that it addresses their objection, leading them to take action?

Also, get this time to show gratitude to your clients by having an appreciation post, talk about self-care. It has never been more relevant to be talking about this topic at this time. Or else go all out with your planning next year. 

How about gift-giving ideas you can think of? Homemade goodies and self-care kits are welcome treats for customers. Throw in making a holiday beauty gift guide or collaborate with other businesses in the area. 

There is just so much to look forward to and so many things you can do that you won't be running out of creative ideas. Be sure everything's strategic and not just any random plan.

"The best plan, I think is to have a plan and think of ways that you can just improve." 

- April Meese

Topics Covered:

02:04 - The best plan to do before 2020 is finally over

02:42 - Getting your systems in place to get things done and save you time

04:38 - Making sure about your business holiday hours

05:37 - Have you thought about a system or documentation for client gifts, team appreciation system, your vision, and planning for next year?

06:47 - Research says that people spend more during December even if finances are tight

07:08 - Specials do not only mean discounts

07:29 - Understanding the idea of specials

08:31 - What you should know about holiday promotions

10:31 - Ways of getting more testimonials and increase your social proof

11:20 - What to do on days when the market slows down

13:16 - Check your content checklist and pay attention to your gratitude exercise

13:35 - How to do your holiday beauty gift guide

14:21 - Spotlight and collaborate with other businesses around the area

15:52 - Are your posts valuable? Is it something that you would tune into? Is it something that is just promotional, or is it just talking about general things? 

18:10 - Holiday gift-giving ideas

Key Takeaways:

"You might also just need some systems, right systems as we always say help you get things done systems save you time." - April Meese

"You probably have already made sure that you have your business holiday hours, which days you are planning on being off and if you are making your hours a little shorter, and hopefully you've also not only decided that but you've also posted that to let others know." - April Meese

"Specials do not mean that it has to be a discount. You can bundle your services; you can work with other referral partners to bundle packages together with them, you can get creative, you don't always to discount your services." - April Meesel Meese

"Remember, the idea of a special is to show extra value and give people a reason and incentive to spend the money with you or also just to make a decision to buy." - April Meese

"The other thing about holiday promotions is, you are testing things. You see what your audience responds to." - April Meese   

Connect with April Meese:

• aprilmeese.com
• E: support@aprilmeese.com
• LinkedIn
• Instagram
• Facebook

Asking important questions that concern your beauty business peel off layers of more important issues that need to be addressed. It will not only help you dig deeper and deal with what matters most but that it will help you move closer to your goal easier and faster. 

You must be always on track to where you are supposed to go and asking these questions helps a lot. The questions you ask yourself matter a lot depending on what stage in your business you are in. If you are just in the beginning stage, what concerns you most is getting clients in. What are clients thinking about, what are they dealing with now? How to overcome the client’s objections to your service? Which leads us to ask, what stories do we need to be telling them to take action and get past those objections? This brings us to the idea of social proof, which is putting out there success stories of people you’ve helped with in the past. This is how you build brand visibility that is making more buyers and not just followers. 

It is also important to ask how you want your future with your business to be like. What should you let go of to focus better on something more rewarding? It‘s helpful to imagine yourself already at the top of success, try asking yourself what you created to be able to reach there? What strategies did you employ that worked for you? What systems did you set up in place to make things efficient?

Less is actually more. Try to declutter your marketing strategy. Doing more in your beauty business sometimes doesn’t make sense. You just need to focus on the one that works and do more of that. That which you put your attention more grows. Be sure to find out which will bring big returns to your investment.

Black Friday or Cyber Monday is just around the corner. Statistics point out that people spend more at this time of the year because they are already preconditioned to spend more. It is just a matter of standing out with your offer and grabbing their undivided attention. 

As the holiday promo frenzy is getting nearer, it is best to weigh the pros and cons of offering promotions. The opportunity to earn more is the main reason and it builds brand awareness for sure. There's a big chance to hit your goals that you could not do at the start of the year and months earlier. Besides, it gives you a continuous plan on what to do over again if something works. At the same time, you must ask yourself, are you up for the big task at hand? Yes, there is some work involved here. You need to promote it correctly; otherwise, it will just be a waste of time and investment. 

If you decide to make a go for it, thinking outside of the box is highly encouraged. Think of ideas that set you apart from the rest of the crowd. Though you are geared towards holiday promos, the idea here goes beyond that one-day event so that you are making sure that your strategies make a ripple effect on the back end of your beauty business. When set up correctly, these promotions make repeat buyers out of your clients and will make them value your products and service more than they do your discounts. As you know, offering discounts is not always a way to build a loyal clientele but there are ways you can increase your products and services' perceived value. Think about value-adding ways to promote your services other than just offering discounts. You can have discounts on certain products or services that are selling less, the kind which clients are a bit afraid of or not as popular. It's not necessarily that you put your best seller services on promo because they are already selling every time and all the time. Bundling and upselling are also the kind that you have to think about. It increases your average order value. 

More than just creating the special offers you have in mind; you need to promote it wherever and whichever way you can. It is important to let people know about it. Make it known on all social media platforms and you can even make a contest out of it. You can even connect with other beauty businesses about your promotion, promote each other's businesses, or have it on radio or tv. 

If you want to dig in more and find out three strategies that are going to boost your overall revenue without a discount, then check out the mini-workshop that is happening next week. www.aprilmeese.com/bf.

How would it affect you when told that you're horrible and no good tattoo artist? What's worst, this rude man tells you to keep ruining people's tattoos so he can make money off fixing your mess? Cowed down, you’d probably be.

But not this amazing woman. She had been told lies, but she refused to believe them. Instead, that fire within her was ignited that she did her best even more. One day she just proved that she's undisputed because she only believed in her truth. 

Angela Torresiani apprenticed as a tattoo artist in 1997 in NYC and began working full time as a professional tattoo artist in 2001 in Tacoma, WA. She learned permanent makeup in 2003 and has since worked as a tattoo artist and PMU tech in Tacoma WA (2001-2006), Stuttgart, Germany (2006-2010), and NYC (1996-1998, 2003, 2010-present). Her years as a tattoo artist have helped her as a PMU tech in providing expertise in choosing the proper color and technique to obtain beautifully natural results in all skin types and textures. She is certified internationally and keeps up to date with master level training in the latest techniques. Her office is at Flawless Permanent Cosmetics and Spa in Staten Island, NY minutes from all bridges. She is currently the president of the Society of Permanent Cosmetic Professionals.

In this episode, Angela shares about what she needs to do in her business despite the circumstances. Her resourcefulness got her to practice her skill and become better at it. She believed in her truth, continued her journey, and became the best at what she does despite what others think otherwise. She took action. She went all-in, took her fears aside, and just focus on her marketing and what needs to be done to sustain her business. She looks at a rather bad day into something bright and cheerful. She knows how to pep-talk herself up--showing her best self to every client by putting on that perfect smile to carry her into a festive mood throughout. Best of all, she's got an action plan to make things happen big in her business. 

How do you hold your head amid life's adversity? Do you cower in fear, or do you soldier on?

When life throws you one trial after another, that's not something you can just easily shrug off. But this guest we have for today's episode went through the toughest in her life and business but still stands tall despite it all. 

Heidi Rockholm has been in the beauty industry for 29 years. As a successful stylist, makeup artist, and salon owner, she started in the permanent makeup industry about two and a half years ago while recovering from shoulder surgery and opening her BeeQueen Studio. Heidi currently holds 18 different certifications. Eight of them are advanced training techniques. She's very passionate about not cutting corners and giving her clients the best products and services. She also has furthered her education. She does paramedical tattooing for breast cancer survivors. And she says it's the most gratifying part of her career. She currently resides in northern Idaho with her husband, Scott, of 27 years. She's also a mother of three adult children and two grandbabies. 

In this episode, Heidi shares how hard that time was when she got started in the beauty industry. With only toughness and faith in herself, she was able to get it through. She advocates for everyone to be not scared of risks and failures. It teaches you lessons in life that will only strengthen you and make you brave to face life and whatever comes with it. She highlights the advantages of delegating tasks and hiring a team. One can only do so much, and if you have someone else do things for you, you can do so much more. She also couldn't help sharing how nurturing lasting relationships with your co-workers and staff helps you big time and for a lifetime. Mentorship and friendship go a long way. 

Resourcefulness helps you thrive in your business, and furthering your education about your business helps you reach faster where you want to be. What will take more time and money if you do it yourself will only take you less when you enroll in 'The Elevate Program.' She admits to making the long and winding road of self-education, and she doesn't recommend it. That's why she shares the amazing experience she had with 'The Elevate Program.' To her, 'Elevate' is not just any other marketing course you have out there.

How do you break through those times when you feel defeated, and the world inside you is crumbling? How do you maintain a composure even when inside you are cracking? It is hard to imagine building an empire amidst the ashes of a burnt relationship.

Only a strong mindset can see through it all. Our guest for today shares her story to prove that.

Georgie Westley is the owner of Distinctive Features Cosmetic Tattoo and Beauty. She has extensive experience in the beauty industry, stretching over a 20-year period. She has undertaken a huge range of professionally certified training leading her to specialize now in her passion for the cosmetic tattoo, tattoo removal, and training.

 As a professional accredited trainer, she has taught beauty therapy, makeup artistry, nail technology, hair removal, skin, and science, resulting in the constant development of her knowledge for all things beauty. She makes a concerted effort to keep updated with the industry’s latest trends by traveling overseas and interstate to train with the best masters of the beauty industry. 

In this episode, Georgie talks about how she started building her business amidst a tumultuous period in her life. Instead of dwelling on self-pity, she turned her desperation into inspiration. Out of that misery, she created manuals that became the building blocks of her current business. She’s one living proof of turning tragedy into an opportunity.  

As a seasoned beauty professional in the industry, she shares the best practices, tools, techniques, and trends with us at par with the industry’s standards. 

Don’t miss to find out her tips and tricks to get clients and how to keep them from coming back not once, not twice, but their whole lifetime. 

In this business, building relationships is one essential step to your longevity. She is not without tips to help you keep connected and engaged with your clients despite the lockdowns. 

There is no business without stress. As such, her stress buster activities and techniques will help you pull out whatever it is that’s weighing you down and show up energized once again. 

Who doesn’t want to celebrate? She sure has plenty of wins to be celebrating about. Let’s take a glimpse of how she basks over in her triumphs.

 When it comes to the beauty industry’s future, she’s with the highest hopes that it will boom again since people want to feel good and normal again. 

Pretty much like her life and business - it is booming like never before.

How do you put your life together when all you've got is a seemingly crippling situation? You've started a business with your hard work, but don't see a single client around. What rubs insult to injury is the crumbling personal life you've got to deal with without family nearby to help you out.

With massive faith and steadfast determination, you can beat the impossible odds and reach success. Valerie proves it as she shares her story. She did it, so can you.

Valerie Weber is the Founder of Dermagrafix Permanent Cosmetic Studio, a Cosmetic Tattoo Artist and Certified Instructor. She began her journey in cosmetic tattooing, where she felt most at home in her artistic self. After years of striving to learn more to be the best, she realized that it took a great deal of practice and dedication to this craft to be just that. She continued to learn from those she admired and collected valuable knowledge that eventually helped her develop her style. Loving what she's doing is a complete understatement. The idea that a well-executed cosmetic tattoo can positively change someone's quality of life, knowing that drives her to be her best and work side-by-side with other professionals she trusts and shares that same vision as she has. Ultimately, this thought led her to train and mentor others who are also meant to change lives through art. The ever-popular Bi-Fusion Eyebrows and WhipLash Eyeliner techniques were what she played with for years to get just right. 

In this episode, Valerie shares what you need to consider in growing your business, the need to hire a team, the structure you need to create, and what comes with getting one. She underscores how not to sacrifice laws and safety even when you are still starting and doing things yourself. You're putting your brand and name on the line here. Though we are already digitally connected, she points out nothing beats creating personal relationships with your clients. That will last you a lifetime. As a business-minded person, she reminds everyone that your time is your investment. Though she's big on being generous, always learn to draw the line where your business assets aren't compromised.  

As with every success, you start at the beginning, and Valerie shares the most challenging times when she started her beauty business. At that time, her married life was in shambles, she went through a divorce, was left with a 5-year old son she sent to and from school while juggling her work in a clinic. She didn't receive child support; she didn't have a family member to help her out with her son. Her father was dying of cancer. She was all alone and left with no choice. What adds to the awful situation is that she had no clients, but never gave up. With patience and dedication, she painstakingly worked on her portfolio by scrapbooking. She went to every place she could get friendly with the owners and presented what she had. That's when her efforts paid off. To this day, she looks back with pride in her achievements. It was a choice of fight or flight. She chose to fight... and see where it got her today - on the wings of success.

What you will learn from this episode:

• Learn the key to having strategies and systems in your beauty business

• Hear about the need for financial planning and investing outside of your business.

• Gain a better understanding of the importance of self-awareness, effective communication, and the significance of delegating tasks

Our guest, Leann La, a highly experienced permanent makeup artist and beauty boss joins us to discuss the importance of understanding the business side of being an artist and taking risks as an entrepreneur. She is a permanent makeup artist extraordinaire, who has performed over 15,000 procedures and coached over 8,000 artists worldwide. 

In this episode, we dive into the key strategies and elements to growing and scaling her successful beauty business. We discussed the risks she took and the lessons learned along the way. You’ll hear about the importance of sound financial planning and investing for entrepreneurs. Truly eye-opening! 

Plus, Leann La shares her experience with running a business with family members. From the importance of shared visions, mutual respect, and open communication to self-awareness, this episode is packed with valuable wisdom you won’t want to miss. 

Topics Covered:

00:29 - Introduction to Leann La's background and accomplishments 

01:35 - Starting a beauty business with family and finding your passion

07:39 - Transitioning from artist to teacher

09:55 - Focusing on how to improve

10:54 - Lessons Learned from the different aspects of running a business.

14:14 - The challenges of scaling a business, finding balance, and delegating 

16:35 - Building a team

17:40 - Seeking feedback to improve 

20:02 - The importance of taking risks 

28:01 - Facing financial challenges and the importance of money management in the beauty industry.

30:30 - Investing, and long-term financial planning for retirement.

31:44 - Exploration of a beauty business exit strategy 

32:38 - The challenges and benefits of working with family members 

34:54 - Utilizing individual strengths in a partnership

36:07 - Trust and accountability

40:41 - Aligning goals, being supportive, and staying focused on personal vision.

42:44 - Advice to Younger Self 

51:10 - Upcoming projects, online education, and mentorship

52:28 - The value of spending time with loved ones.

Key takeaways:

"Anything great is going to take time. I know sometimes we see things on social media and it looks like everyone did it overnight. But it doesn't happen that fast you have to be patient. And as long as you're passionate about what you do." - Leann La

"You might not jump for joy after you take training, it's going to challenge you. It is natural to have doubts, like, "This is harder than I thought", or "I don't know if I can do this". Just keep going because you don't know how your life can change." - April Meese

"No matter how long you've been in the business, you're going to experience so many ups and downs. I've learned so many different things. As far as teaching. I've learned that as a trainer I need to always also be a student, there's no stopping me when it comes to education and training. Sometimes people get into the industry and they think I'm gonna take my first training and that's all I need. But it isn't that way. I find that a lot of the top leaders in the industry are also the ones who are constantly taking classes, constantly educating themselves, and constantly getting mentorship. And I think that's so important. It's kind of like what you do, April. You're a mentor to so many other permanent makeup artists out there. And what you do is so important because sometimes we learn to be artists and we have no clue how to run a business, right? We have no clue how to market our business, have no clue how to even make sure we're doing things legally. It's so important." - Leann La

"As an entrepreneur, I always want to at least know a little bit about marketing, a little bit about the different operations and business side of things, because when I hire somebody to put them in that position, I want to make sure that it's the right person and that they're doing their job. If you don't know at least the basics of things, you may have no clue if what they're doing is helping your business." - Leann La

"Once you learn to get some of that help whether it be hiring somebody or nowadays you can get a lot of help, just not even having to do like hire a full-time person, right? And hire an assistant for a shorter period, just like a virtual assistant and things like that. I feel like that was important because you can't go at 110% forever. You have to know that at some point you're going to crash if you keep doing that to yourself. So one of the things I learned was just really to delegate certain tasks and continue doing the things that I knew I was good at, like building on my strengths and making sure that I got help for the things that I wasn't as good with." - Leann La

"I know sometimes we like to hear all the good stuff like "You're doing great!". But honestly, I think getting honest feedback, whether it be from your students or I sometimes have my employees sit in on my classes so that they can give me feedback. Because sometimes you're teaching and you don't know what you're missing and people learn differently. People learn visual hands-on like there are so many styles of the way people learn and I wanted to make sure that my class incorporated all those different learning styles. So just really important to mostly get that feedback so that you can improve.- Leann La

"There's going to be moments when you're going to have to show up more than your business partner, or he or she's going to have to take on more than you do. And you have to be okay with that. It's not like, Oh, what is he doing? And what am I doing? You're not keeping tabs on each other. I think it's one of those things where you just do because you care about your business, where it is going, and what I need to do to keep the business strong, rather than what my partner is doing." - Leann La

I do feel very blessed that I was able to get through it because I know a lot of businesses couldn't, but it really woke me up. It made me feel like, gosh, if it happens again, can I sustain it, you know?"- Leann La

Fusion Artistry - Website: fusionartistry.com

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How do you become great at what you’re good at? Are you just new and starting out in your permanent beauty business? Have you been in the industry long enough but just now going all-in in what you’re passionate about? We’ve seen beauty professionals who have achieved so much and have proven their worth in the industry. For sure, it is not pure luck that brought them there. They didn’t get there overnight; there must be a beginning to everything. We chat about how one gets started, hard work, passion, overcoming fear - crushing it, just doing it, and continuous learning and education, which all provide inspiration for us to emulate.

Rose Prieto began her career as an eyelash and makeup artist nearly  30 years ago during her years as a Theater Arts major in college. Her fondness for character development inspired her interest in stage make-up, which led to her passion for manipulating the contours of the face, using shadow and light.

Rose is a licensed cosmetic tattooist, aesthetician, and electrologist living in Miami, Florida where she owns and operates a private aesthetic practice, "Beauty and Brow Lounge.” Her passion within the PMU arena ignited when she began mentoring young artists. Her love of educating and empowering others propelled her to write her first PMU Educational Guide, 'How Fitzpatrick and Melanin Influence the Cosmetic Tattoo ", ‘ which she has turned into an online course of the same name.

As a published beauty writer and content creator(since 2013), Rose has dedicated her career to educating others through her knowledge of skincare and beauty. She is currently developing the second book in her PMU useful guide series, "In the Skin.” She continues to host her own weekly podcast, " The Beauty Lounge,” where she empowers listeners to become the best aesthetic version of themselves.

In this episode, Rose shared how she got started in the PMU industry, how she went all-in just to conquer all the fears that would bring her closer to achieving what she wanted in her life. She couldn’t stress enough how important passion, hard work, continuous education, and learning are to grow your business. If you are just starting out, she strongly recommends giving out your services for free if only to put more hours into practice to be good at a particular skill you are passionate about. There is no substitute for getting hands-on practice to become the best at what you do. She shares tips on building lasting relationships with clients as this will carry your business down the road of success. Mastering every skill you can think of doesn’t help; she recommends niching on something you’re good at, work on it, and be the best in it. And if there’s one enemy that’s preventing you to step up completely, that is - your fear, Rose teaches us how to conquer it every time.

Times are still hard with most businesses remaining closed. Many are losing jobs and the US economy sends confusing signals to its real state. We have been hit hard with financial difficulty, indeed!

Despite it being difficult to come to terms with reality these days, we need to keep the faith and believe in our dream of running a successful beauty business. Beauty professionals serve people in a special way and we cannot lose sight of that. We could be doing other things, but we chose a path that makes a difference in others’ lives, and that alone fuels us to not give up on it.

When things get tough and life becomes dreary, this one book helps keep our sanity and continues to feed us with positivity. It talks about persistence, desire, and staying open to opportunity. It lays down a foundation for owning your dream, believing in it, and making it happen. Truly, the power of visualization creates transformational ripples of success one after another. Believe it, act on it, and be ready for it.

Are you a beauty professional who is just starting your business and trying to make it big someday? Are you on the lookout for ideas to improve your skillset and bring in more clients? Or are you someone who has been in the beauty industry for some time now and wants a fresh take on business ideas to scale up? Wherever you are in your business life it doesn't matter, because our guest, Vicki Hansen, has so much wisdom and brilliant ideas to share with you to help you run your business successfully.

Vicki Hansen brings 28 years of experience to the permanent makeup industry and has worked with some of the top plastic surgeons in Texas. As a medical aesthetician, she has been teaching aesthetics procedures and permanent makeup for well over a decade. Vicki customizes procedures for her clients. She does permanent makeup, eyebrows, eyeliner, correction, 3d areola, skin needling, scar reduction, camouflage, and so much more. She's also a fantastic teacher. Her business is called Vicki's Making Faces and The Studio for Advanced Permanent Makeup Education is located in Arlington, Texas. She is a certified permanent cosmetic professional for the SPCP Society of permanent cosmetic professionals.

In this episode, with her decades-long experience in the beauty industry, Vicki shares gems of thoughts and brilliant ideas that will steer your beauty business to its course. From skill-building, marketing, client-getting means, even handling demanding clients, tools and machines used, techniques to employ, all the way to scaling up your business, look no further, Vicki has it all accounted for.

Stories have a lot to tell, and your marketing is a series of stories you tell your audience about your brand. And what eventually leads to sales are the stories you share that make them relate and resonate with your product and service. 

And what are the stories you need to tell? First off, have your signature story that you have to share every time you have an event or talk with anyone. Instead of talking to them about technical terms, it is best to let them know what you do and what transformation is achieved once they experience the product or service. There are a lot more stories you can weave in from there. Stories of your own customers' transformation - the before, during, and after can be one - this addresses their fears of trying the service. It gives them the feeling they are not the only ones having the problem. That there is a solution to their problem. Those testimonials you collect from those who have tried your services and product - they matter too. That adds credibility to your service. And that is important to your target audience that they see your service works for other people, which means creates the reassurance in their minds that it will also work for them. Tell them your own stories of being a mom, experiences where you and your audience can get insights from, your struggles and successes in your personal and professional life. All these things are significant inspirations for your stories. 

Creating stories is one thing, and making an impact with your story is another thing. That is why we need to talk about the key ingredients in crafting stories that connect with your audience. Let your story have a hook that brings in the curiosity that will get them more engaged with your story. Second is, let it speak to their problem and the solution. It would be best if you zeroed in on the challenges and struggles they are experiencing, the transformation they want, and then provide them the opportunity to overcome it; this is where your services come in. 

After connecting with them on an emotional and logical level, you need to show them that you are the authority, back your claims with proof. The bigger the promise of transformation, the more significant the proof is required. People need to find out that what you are communicating is true.

Stories indeed have the power to captivate and convince your audience of themselves about your service. They are not there to entertain but rather serve its purpose of not only telling but selling, and in effect, serving.

Do you ever think you’ve tried it all...and nothing works - that there’s not a glimmer of hope left in your world? How about that fear gripping you all along that you think you are just being practical about not pursuing your goal? Are you just really gonna walk away from the business you’ve worked so hard for? 

Think about it again, you might just be like Michele, downright unsure of herself. Listen to her as she shares her journey and amazing transformation with the Elevate Program. You might just want it to happen to you, as well.

Michele Moore-Breiten is the owner and artist at Defined Beauty Permanent Makeup. Permanent makeup has become her passion which is why continuing education is important to her. She has attention to detail and amazing customer service.

In this episode, Michele shares how the struggle was real for her, from being gripped with fear, with no confidence to step up ahead in her business, with barely one client a day to attend to, and with her own personal issues to think about all the way to becoming a new version of herself - someone with clarity, focus and most of all, a fantastic transformation and conversion in both herself and her business.

This year has been a rollercoaster ride for everyone and for everyone’s business. We get to choose whether we are seeing opportunities or cowering in fear of uncertainty. For those of us who want to move forward in our business, this is how we can face what lies ahead - by asking questions that truly matter in our business, in ourselves, and in our marketing. Answering those questions provides us a gauge on how to act on it.

And by saying so, let’s start asking ourselves questions that push us toward our goals. How can we navigate through these times and thrive? What are the concrete steps I need to do to be able to gain more clients? How should I plan to show up for my clients? What am I capable of doing at this time? These are questions that allow you to become proactive. And this is good for raising your positivity meter.

Think about your customer service. Have you done enough in this area? Ask - How am I making my clients’ experience of the service even more magical for them? How do I continue to serve them better? Am I truly helping them get the results that they want? Be obsessed with your success in creating success stories for them. It will only serve you better in getting testimonials and referrals.

Marketing is also one big chunk of your concern. Consider your content creation. Think about the who, what, where, when, why, and how of creating it. Be specific with the message you want to be conveyed by taking into account where they’re at in their buyer’s journey - are they problem aware, solution aware or are they completely unaware? Also, learn to leverage your time. How can you do that? Learn to repurpose your material and turn them into different social media assets. Learn to verbalize your message to come up with effective marketing.

Creating systems also helps you save time. Ask yourself when are you going to document the process of your business operations because in doing so you increase your efficiency as they become reliable and repeatable. 

Most importantly, ask yourself - What is my highest potential look like? What is that one thing I am capable of doing? What is it that I deserve? What result do I want for my business? Are my values aligned with my actions?

The answers to these questions will get you to do unconventional actions that will get you results. And that’s what matters.

What keeps you holding back? Why are you still holding on to your excuses? Do you really think you know it all?

Truth is, we all have this chatter running through our heads; ‘I am not good enough’, ‘I’m just too busy for it’, ‘I know everything about this...why not just read a book again or go watch YouTube’, ‘I’m not confident to show up’, ‘I’ll do it later’. The excuses are endless.

Have you really thought about where all this perfectionism and procrastination leaves you and your business?

Let’s take a look at that and meet Chelsea and know her life before and after Elevate. You might just find yourself in her and the Elevate Program might just be what you need to scale up from where you are now.

For Chelsea Larsen, growing up, art was just a way of life for her. She did the drawing and painting and it became second nature to her and she chose to pursue a career in the tattoo industry, feeding the creativity of her soul, and she discovered makeup and more specifically corrected makeup and she fell in love and so she now does permanent makeup. 

Let’s listen in to Chelsea as she uncovers herself - the self-doubting, the perfectionist/procrastinating, the ever-busy mom of two, and the know-it-all woman before the Elevate program to become the confident and ever raring entrepreneur she’s cut out for.

How would you feel if you reached a point when what fuels your business is pocketed from your household’s grocery budget? If that is not enough to imagine it, add this...you have 8 mouths to feed and you are a solo parent. AND you are full of self-doubt and wouldn’t consider asking for help from anyone.

Meet Heidi Henderson. This was her reality, but as fate would have it, she betted on her only chance at turning things around for her and her children. Let’s hear her story with the Elevate Program.

Heidi Henderson, RT, CRT, is a permanent makeup artist and Paramedical Tattooist in Bakersfield, Ca. where she owns a “New You Permanent Makeup.” After many years in the medical field as a Respiratory Therapist and Neurological Rehabilitation aide, she decided to open her own business and join the ever-growing field of aesthetics with a focus on helping cancer survivors and trauma victims complete their reconstruction with Areola tattooing and scar camouflage. She enjoys spending her spare time with her children and working on gardening and DIY home improvement projects.

Let’s listen in to Heidi as she recalls her life before the Elevate Program, being that insanely introvert human being with a business that’s “circling down the drain” and how it was transformed into something not even herself could begin to imagine.

Maybe you have a lot going through your mind right now. You are not tech-savvy and are too old to learn new things. Or maybe, you say, ‘I know a lot already and my business is doing well…..there’s nothing in it for me anymore.’

But what if, just when you thought you’ve got everything all figured out, the Elevate Program could do so much more for you and your beauty business as it has done for Molly? 

Molly Klip is the sole owner of Carefree Beauty Permanent Makeup with two locations in Lynwood and Arlington, Washington. She's been practicing permanent cosmetics for over six years. And she specializes in micro-blading and Soft Tap powder eyebrows. And she also teaches a 100-hour curriculum for cosmetics. Her 30 years of being in the cosmetic industry and running a multimillion-dollar organization drive her to help others. She has an extensive background in beauty and running businesses. And she's received awards, two years running for the Best of Lynwood for Permanent Makeup for 2019 and 2020. And she was one of the earliest winners of the Aloette’s Eagle award for her contributions to Aloette’s. Molly has also co-authored two books - Image Power and Mom Entrepreneur Extraordinaire. And she's also a board member of the Society of Permanent Cosmetic Professionals and on the board of directors since 2018. She also served as the Secretary and Quarterly Editor. And she's going to be serving another two years coming up. 

Let’s listen in to this episode as Molly shares how the Elevate Program impacted a change in herself as well as in her business. Starting a new venture later in life and not being a tech geek,   she was able to do so much more than you can imagine for her beauty business.

This time of pandemic can either define and diminish or develop us. These words of Jim Kwik from his book ‘Limitless’ ring true in our midst today. And most of the takeaways we get from his book are ones that point to reaching our goals. Even in this trying time, we can always steer the course of our business towards success.

The first thing we need to be aware of is our mindset. Yes, this is one big thing to consider. It is either we downgrade or upgrade it. Don’t say, ‘Can I do it?’, think about ‘How can I do it?’. We need to have a proactive mindset and a winning attitude despite it all. We need to show up and release false and limiting beliefs. The self-talks that are not moving us forward is a waste of our time. Get rid of the LIE - Limited Idea Entertained. Don’t let bad thoughts detour you. Think of all the possibilities that exist for you. 

It is also important that something pushes us to take action and this is where motivation plays a big part. Gather all the reasons why you need to take those actions. Fill up your calendar with activities that light you up and move you into action.  Keep that passion burning and remind yourself of your purpose. Tap into the emotion and weigh the rewards and consequences.

In this time, with all that’s bothering us and consuming our attention, we can’t help but get overwhelmed. There is one thing to keep in mind that is very useful, and that is, start with simple small steps. This will ultimately lead you to do bigger things. If there is one thing you need to do in your business right now then do it, it is only a matter of doing that one small thing to keep you doing a lot more and keep you closer to your goal. 

Last but not least, the key to your success is the methods. You can have the right mindset and motivation to do things, but if you don’t have the strategies and systems on how to go about in reaching your goal then you are going to do a lot of things with little result. Find a system that is reliable and repeatable.

What you will learn from this episode:

• Learn how to express your value and overcome price objections (even in a recession)

• Hear about the essential parts of fantastic testimonials and the types/variety of social proof

• Discover the most critical type of social media post you need for more clients

Ever found yourself trapped in the maze of beauty marketing, only to wonder, "How the heck do I get consistent clients knocking on my door?" No more fretting! Episode 149 is coming to your rescue. We're diving deep into the art of creating a consistent demand - because let's face it, in our world, consistency is everything!

In today's episode, April Meese is sharing her insider secrets. We're talking about how to put your value into words that even the most penny-pinching client can't resist, the secret sauce behind those jaw-dropping testimonials, and more. Whether you're a permanent makeup artist, lash artist, skincare specialist, or beauty aficionado, Episode 149 is your passport to crafting a captivating brand and fostering demand that shines. Tune in, as we embark on a journey where beauty meets business brilliance! 

Topics Covered:

1:22 - How to be relevant to your prospective client

3:09 - The most important aspect of business

3:30 - Why your work doesn’t equal your worth

5:34 - What to do constantly and consistently in marketing 

4:42 - What does your prospective client perceive about you?

9:15 - Overcoming price objections

9:34 - The number one thing to increase demand for your services

12:11 - Addressing a deeper fear or objection with your marketing

14:31 - The essential parts of fantastic social proof 

16:02 -  Understanding the difference between a website and a funnel

17:45 - The must-have words for every testimonial

19:02 - A “gem” tip for every beauty professional

21:54 - How to get more testimonials

24:32 - #3 way to create consistent demand for your services

25:13 - Misconception about marketing

27:35 - The key way to ensure you do more video content

28:05 - Increase your content creation with AI

Key Takeaways:

"Being relevant means to be able to articulate your value and to articulate your value in not that you are just a nice to have beauty service. They're not coming to you for lashes or brows or whatever the service is, they're coming to you, as I always say, for more time-freedom, they're coming to you for really a lot more confidence." - April Meese

"Your worth is not tied to your work, right? Your work does not equal your worth, but your worth, and how you value yourself will be reflected in your business and your life and all of the things. Like it's  So cliche but so true like how you let people treat you, what you charge for your prices, or what you believe that you can get...that is all reflected in your business." - April Meese

"People need reminders and new people are coming into your atmosphere. New people are finding out about your business. New people might be finding you on social media or new people might be looking for a solution. And so because of that, we wanna make sure that we are continually expressing right, constantly and consistently expressing how we solve the problem and meeting the client where they are at."- April Meese

"You need a variety of social proof, not just before and after. You need social proof of other people talking about how you solve their problems. That's the best social proof." - April Meese

"People value other people's opinions and they value  when people express those opinions." - April Meese

"One of the ways to get more social proof is to get it on the spot. Don't procrastinate. As they say, the delay is the death of the sale, but the delay can also be the death of your testimonial. So get it right then, but also give them a framework, help them do it." - April Meese

"One of the things I tell my students is, I say to announce when you are going live. When you announce it, you are committed to it. It keeps you accountable." - April Meese

The changing times call for us to think about where we are in our business. It’s a challenging time and I know how you feel as I also tried to start a business during the great recession. It is never easy but you can still take action. This is the time to be creative and think outside of the box. We need to adapt to change. 

If you are struggling with your beauty business, want to turn things around, or believe a unique system can help you, then consider the Amplify Method. This method is taught in one of the courses I offer that will change your business. Not just with tactics but strategies that will attract the right customers--not just bargain hunting individuals. 

You want your business to complement the way you design your life. In order to achieve this, we must choose the right mentor. Someone who has proven success in that niche. This will save you time and energy because finding someone who has already made an impact makes for the fastest route to your business growth. 

If you make mistakes, learn from them, and seek help from those who are already where you want to be. There is also a need to look at your marketing. Your message must convey your services and their value. You’ve got to work on that. As beauty professionals, we are caught up in our own limitations. We do our business by ourselves and that gets us stuck. And this is not the way to move forward, we need to call in support.

We have seen many businesses close down, but if you want your business to thrive, look at what you can do to move ahead. Develop a mindset of a true entrepreneur. Don’t get stuck, just do the imperfect action.

In whatever economy the world is in there is one key to business success and that is marketing. If you have effective marketing, sales becomes easy. More than the skills we have, we need to know how to attract the right customers. And more than the tactics of posting on social media and on our website, we need to learn about the strategy of persuasive influence. Let it be communicated to clients that we are the clear and only path towards the solution to their problem. 

In order to come up with effective marketing, we need to keep the following in mind. First, learn to captivate them, get their attention so we can tell them the rest of our story and the services that we offer, and let them take action. Secondly, communicate the benefits! Talking about the benefits of your services every so often is what good marketing is all about. Customers want to know about the benefits over features. How will it transform their lives? With that, your compelling marketing message should have clarity of superior value. This message should be clear across all platforms used. Don’t confuse them, let them know what you are selling and most importantly, the value they are getting from it. 

Another important factor to consider is, your marketing message should create rapport and connection. Have that empathy for your customers, understand their fears and struggles, and where they are coming from so that they can relate to you. 

When your marketing message is credible then you build authority. It is easier to convince customers about your services when they clearly know you are the go-to person. What helps in achieving this credibility are the client testimonials and case studies in addition to the list of certifications that you have. There are always subtle ways of positioning and not boasting your authority. When customers see you are an authority, it takes away the accountability of decision making from them. It’s easier for them to decide. 

What subjects most of us to indecision is the fear of loss, we are scared to commit mistakes in making a decision. That is why a compelling marketing message crushes those objections. It is important that we remove our customer’s decision fatigue so we can make sales. Let it be clear in their mind right away that we are the only solution to their problem. 

One more important point is the call to action. Give them the reason to buy now not only because there is a discount or promotion but because if they won’t, there is something they would be missing out on. This is what you call a consequence of inaction.

In summary, if you have a compelling message that the right customer resonates with, then sales is a no-brainer.

For our business to be successful we need to have sales. To have sales we need to work on our marketing. And increasing social proof builds up our marketing and helps us with sales. 

With all the fake news surrounding us these days, people are cynical about advertisements. That’s why getting testimonials helps us do the job of getting sales for our business. It addresses objections because of the benefit experienced by using a product or service. It builds our authority and credibility and the more we have it, the easier marketing becomes. Look for quality and variety when it comes to social proof. Be mindful when asking for a review. The ideal time to ask your client is when they are excited and feeling good over their purchase. We highly recommend automating the process of collecting testimonials because it is easily forgotten throughout our busy day.

Who doesn’t love rewards? Incentivizing people for testimonials by giving unexpected bonuses creates favorable responses and thus activates reciprocity. It is human nature that when someone does something good to us we want to return the favor. 

Social proof builds our authority and credibility. The more we have it, the more effective the marketing is which will pave the way for sales. 

What could give you more time and less stress? We're going to talk about setting up systems in your business. As beauty professionals who own businesses, we dream of making it big and making a difference in the people that we serve. We want to grow our business and as our business grows, more time and energy is demanded. If we are the ones doing all the work, getting burnt out is most likely on the horizon and that’s one thing we don’t want happening.

A lot of us are still doing things manually, but nothing compares to doing things online. The process just gets easier. 

When we don't embrace systems, we slow down the whole process. Especially when clients keep pouring in and you are spread thin. This is how we become bottlenecks in our own businesses. The energy we put in, is the energy that comes back to us.

We need systems to get things in place and we need help from competent people to run those systems. It is only when we offload ourselves of repetitive tasks and hire someone to do it for us, can we devote our time to growing the business. My virtual assistants and operations manager have done a good job of saving me time and allowing me to focus on my zone of genius.

I know getting these systems in place can take some time, but it will save you time in the long run. Have you considered documenting your daily tasks? Try categorizing them in order of importance and consider which are costing you the most amount of time but return low value. The reason you do this is to determine which tasks you need to hire someone for. I want you to get this because when you value your time and your energy, you start to have more time, energy, and money. Not to mention...freedom!

Repetition is big in marketing. Why do brands advertise? Because marketing is creative and repetitive. Big brands launch slogans to create a more memorable and positive feeling about their product or service. Nike- "Just do it"....I'm sure you have a couple of those stuck in your head ;) 

A slogan is impressionable, but there's more to it. Your brand's value must be conveyed. This is where the two parts of marketing come in: strategy and tactic. It is good to have a website, do Facebook ads, post on social media, attend trade shows, etc... this is the tactical part. The strategy is when you get dialed into the message you want to convey to your clients. It's about connecting with them to understand their fears, their aspirations, and their problems that need your solutions. You could spend a lot of time and money on the tactical stuff, but if your clients aren't relating to your message- it won’t work.

Remember, it's marketing that helps people make good decisions. The message you convey helps them decide that your product is the best choice for them. Your brand's value must be clear to them. It isn't enough to just present before and after results. There is so much more about your process, background, and customer service that will make them choose you. This is where education becomes key. You should start with empathy and understand where they're at. Think of it this way, your marketing should already answer their objections. Once your message resonates with their pain, you have earned their trust and that's going to get them to take action. 

When customers don’t see a difference between what you offer versus your competitor’s, then they'll default to the least complex variable which is price. It can’t be stressed enough that when people don’t understand the value of what you are offering, price becomes a deciding factor for them. Last but not least, when you are doing good marketing you won't have to hard sell clients.

Most likely, when you start your business you're doing everything all by yourself. As your business grows, there is a strong need to delegate tasks so you can focus more on scaling your business. This is when outsourcing becomes necessary.

You may say you’re the only one who knows everything in your business and that you can’t afford to hire somebody else to do it for you, but the reality is you can actually hire someone who is competent to handle your tasks. Delegating tasks will save you time and money. I invite you to make a list of everything you do in your business and ask yourself these questions: Is this making me money? Should this be delegated? Is this a good use of my time?

Think about what kind of business you want. Do you want the freedom and easy to design your lifestyle? Learn to delegate today so you won't get stuck on that never-ending hamster wheel!

Why do you think people buy sports memorabilia? Why do they follow a sports team and buy hats, shirts, with their favorite team’s logo on it?

Telling your story plays an important role in giving an impact to your audience. It has to be full of empathy since your story has a way of connecting with people. When you put out a message that resonates well with their pains, fears, and struggles... people buy your products or services. 

As beauty professionals, you have a unique calling in this world. You act as therapists for your clients and what better way to do your part in fulfilling your mission than spreading your message through your story so you can reach more people to help with their transformation. Since you have a unique way of serving people, you have the moral obligation to show up to tell your story repeatedly and consistently. That way you will start to build your audience, it may be small at the onset but that’s how things start. You might not know who you’re touching and reaching.

But things don’t just stop at telling your story. It is not enough that they hear it. This is all about spreading your message and compelling them to take action to get the solution to start their transformation. You’ve got to be able to re-frame the way you think about selling because selling is serving and this has to be communicated in your story.   

Your business’ sustainability matters and marketing has a lot to do with sustainability. In order to attract the right clients, we must do more than low pricing and discounts. Long-term success is our goal and for this to be viable, we have to work on improving our marketing message. Good marketing is dialed into the hearts and minds of your prospects. They come to you with a problem and they become convinced that your solution is what they have to take action on.

This is where persuasion comes in. Strong persuasion is about conveying the value of your products or services without hard selling. People don’t like it when they are being sold to. They don’t buy products, they buy results and that is your solution to their problem. 

You also need to develop rapport-building strategies to create influence in order for them to take action. And speaking of influence you need to take these three into consideration. First, you must decide what type of audience you want to attract because you must be drawing in the right clients for sustainability's sake. Don’t just think of lowering prices, that will only serve you short-term. Secondly, you need to connect with them to understand their concerns, their reasons for buying, and for not buying. Third, must uncover their pain. Unless their pain is clear and they understand what it’s costing them, they won't take action on your solution.

Your marketing message is seen in your rapport with prospects and that shouldn’t start during consultations with them, that message must be conveyed everywhere - on your website, blog, and social media. This will help you pull in clients that are right for you.

If you want sustainability for your beauty business, you need to leverage these two resources: time and money. We need to realize how closely connected time and money are and how these two help your business tremendously. In this new normal that we live in, all the more that we need to maximize resources to get our business thriving. You can always charge additional fees for PPEs that clients would be using when they get their services done, as well as, other sanitation and disinfecting measures you will put in place. You might be worried you are “nickel and diming” them but what you don’t realize people already understand the state we are in as other businesses are also doing the same thing and they are aware that these are happening.

You can do traditional ways of leveraging money by putting it in stocks, real estate, IRAs, and a lot more. And for your beauty business, since you have clients who already booked with you during lockdowns as well as those who book after, prioritization is what you should think about. How to leverage money here? One of the ideas that you would want to give a try is having a VIP day for your customers wherein they would pay more for having access to you on a Saturday, the most in-demand day.  Don’t be worried about their reaction, Disney World is having a fast pass for those who want to get ahead in line and maximize time to increase the number of rides one can get in a day. This one you can relate to your beauty business and I will talk about lengthily in this episode.

As you can see, technology has helped us in ways we could ever imagine. Some helpful tools and apps speed up the process. Take advantage of them, more so, get online scheduling. You will find it interesting and beneficial you would think why you haven’t done it in the first place. It may cost you a little, but it saves you time talking to your clients about appointments and after-service self-care. Besides, this is one way for you to get reviews for social proof about your beauty business, which helps a lot.

How about hiring virtual assistants? Don’t do everything all by yourself and pull yourself out from that hamster wheel. What will take you months figuring out your company’s logo will only take about a few dollars and time if you outsource it. Social management would be easier if you pay somebody to do it for you. That would be adding up time for you to focus on more business-building areas. Realize that sooner. You can always find these VAs somewhere. You need to have a system in place to have proper communication and expectations are met. Think of having VAs as an investment and not an expense. 

We have to remember, it takes money to get money, so use money, leverage it to make more time, and get more money. An abundance mindset powers us up to success.

Those of us in the beauty industry have big hearts and we are in this business because we love helping others. That is why we have to be reminded that whatever decision we choose to make at this time must be done out of concern for clients. 

If you choose to stay close at the moment and not sell, may it not be for the reason of guilt and fear. Feeling guilty that you are taking something from your clients rob them of the right to feel good about themselves. Because it is not just talking of surface beauty, it’s a lot more than that, it’s the confidence and time taken back, that is the result of this for them. Your guilt is the last thing they want. You don’t have to worry about offending them by selling to them. Selling is a two-way process, it is an exchange of value. There are those in their homes waiting for what you can offer them.

Should you decide to open at this time, take into account PPEs you and the clients should wear, additional charges for sanitation and disinfection measures you will put in place. Don’t worry too much about charging them for those, this episode will help you clear that out. Think about how to serve clients well and how to do things differently without compromising quality and safety. How about thinking of creative ways to enhance your clients’ whole experience of the service? This episode has plenty of suggestions to meet that. There is a lot you can do to offer your clients the best service you can have.  

Either way, if you sell now or not, the reason must come out of love.

What you will learn from this episode:

• Hear about how to juggle a variety of aspects and multiple businesses as a beauty entrepreneur.

• Discover the resilience needed for scaling a business and building a team.

• Gain valuable insights for hiring and managing employees specifically for the beauty business. 

Beauty business success stories often begin with unexpected twists of fate. In Episode 148, you’ll hear Michelle Sy from Mish Esthetics unconventional beginning.  She then takes us through the journey of managing business growth, maximizing employees' productivity, and the qualities to look for in a team member. From hiring strategies to marketing secrets and emotions in entrepreneurship, Michelle's insights are bound to resonate with beauty entrepreneurs at all levels.

This episode is a true tale of unwavering determination and triumph, where Michelle Sy, the visionary force behind Mish Esthetics, carved her path to greatness. Michelle's journey is a testament to the power of perseverance and she shares her roadmap for growth.

Topics Covered:

01:08 - Introduction of Michelle Sy 

03:20 - Her unusual beginning 

06:25 - The beauty business journey 

10:00 - Managing growth

12:00 - Maximizing employees' productivity

13:55 - Set expectations before hiring

15:39 - Look for this most important quality of a team member

17:34 - Letting go of employees

20:53 - Normalizing emotions l

24:35 - Marketing secrets 

36:17 - Her upcoming events

40:24 - What brings her joy

45:26- How to get in touch with Michelle

Key Takeaways:

"When you hire an employee and they work for you, they've done their work. They've made your salon money. They've gained clients for you. You didn't lose money hiring them. And if they do decide to leave, you have to think about all the good work that they've done to make your company grow." - Michelle Sy

"Normalize the journey is a journey and that it is a struggle and it's not all roses and that I think it helps for anybody else that is maybe not at the same level of success, but then comparing themselves to say what's wrong with me? And it's not that anything's wrong with you. It's just that there's times where it's going to feel overwhelming and there's times where it's going to feel like, I don't know if I signed up for this, or I don't know if I still want this. There's going to be moments of all the emotions, and it's normal." - April Meese

"I always tell my team to have their clients mention their name. They have to mention your name on the review. So anybody looking at the review will always see your name and when they book online, if they remember your name, they're going to choose you." - Michelle Sy

To get through this crisis, we must manage expectations. Let’s start with the clients’ expectations. Communicate with them your position. Even if you are unsure of things, let them know. Just giving them a reason will give them an idea and make them feel better and in turn, sets the right expectation from them. 

Here come your expectations of yourself. You cannot please everyone. There is only so much that we can do. Let’s be realistic that we can’t do it all. Expect that there is the new normal,  and we are limited by what we can do given the circumstances at this time. You don't need to do all of the things, just focus on some of the key things that are going to move your business forward. Because setting the expectations right will not make us super disappointed. 

When it comes to your business, expect that everything will flourish amidst it all. We can be creative in the services that we offer our clients, price points will remain the same but with certain tweaks to services and products to suit clients’ budget. You can always provide payment plans and financing for high-end services that you offer. People are still buying. Don’t be swayed by what you believe that cosmetic procedures are not essential. Studies show that people buy based on emotion and not on need. Some businesses came to be, take the case of Uber and Airbnb, without us ever expecting them to dominate the market. Expect that your business will thrive. Believe that your business will be successful. What you direct your mind towards becomes your focus. So, focus on positivity and just remember this, ‘If you believe you can or if you believe you can’t, either way, you are right.’

There is so much that gardening has taught me these days, so much so, that I can’t help comparing it to starting a beauty business. You have everything in mind, you want everything to be in place and you buy everything you could ever think of that would help run things smoothly. And experience teaches me that in gardening as it is in business, it takes sacrifice and patience to grow the plants and grow your business.

You don’t expect fruits and vegetables to be harvested two weeks after, that’s never the case. In business, there is the knowledge gap you have to consider, the learning curve to face,  and it takes time. It is way more expensive than you could think of. That’s why you need to have a strategic plan to see you through all the facets of handling your business. Panicking lets you take on way much more than what is necessary. It is purchasing many tools more than what you need for gardening and for business, it is offering deep discounts that would pave for serious repercussions in the long run. It is like, all you can think of is activating all of those panic buttons.  

Those will never help, there are lots of creative ways you can do to serve your clients. You can choose to adjust your pricing points. Another thing to consider is adding value to your service. Asking your clients how to serve them better is also one good idea.

Sure, some of the topics I tackle in the episode, we already know them. It’s just that, we act as if we don’t know them. This episode reminds us to revisit our goals and plans and have actions in place that will help us meet them amidst this trying situation. As one quote says, “When things go wrong, don’t go with it.”  

Fear is all around us these days, that’s a reality. But if we allow ourselves to be run by it then we wouldn't have anything done at all, personally and business-wise. We have to remember that our words and thoughts have power over us. And it is important especially at this time to feed our minds with what will push us to be productive and flourishing. When it comes to our beauty business, don’t ever think no one’s buying anything, be it a want or need. Don’t ever think people won’t buy from us since it is not a necessity these days. We must remember that each has his own perspective over something. Look at it this way, what may be non-essential to one is a necessity to others.

What you can do today is to have faith. If you have that passion for what you're doing then believe that you are meant to do this. Dig deep down you and resolve to make your beauty business work. With the rise of the internet, people's attention is divided. And with that comes the rise in permanent makeup. Women want to look good and be confident and they don't have much time. And when you provide value, price only comes next.  Look around you and see what you can work out on.

Have the focus. Hard as it may seem to do these days but you need to put your mind on what you can control. Panicking never helps. Just make an informed decision.

This episode will tackle everything about overcoming fear with faith and focus. We will get through this and we can do it.

This is not the easiest of times, but when we allow ourselves to be consumed by the negativity happening around us our health suffers and in so doing we become unproductive. When life presents us with something beyond our control what should likely be our response? Businesses have been hit the most these days, and everyone is panicking what could be the worst that could happen the next day or so. But there is more we can do other than dwell on what we can’t control. We need to focus on our self-care more so that we can be healthy and get the clarity to get things done for our own family and our business.  For a lot of us, we’ve responded with a lot of mechanisms that only fueled us to get stuck and be led to seek desperate measures. It even stunted our perspective to seek creative ideas to do something for our business. Yes, a big uncertainty pervades the world today. 

Yet, it is through this dark time that we should rise above these roadblocks to fully see what we can still do. It still is not the end of the world. If only we open ourselves to the possibility that we can do better despite the times, we indeed can. It is never about shutting that fear but rather it is about acting on that fear and turning it into something advantageous to our business. What’s happening in the world is beyond our control, but we can always focus our time and effort on something we can control. 

Just when we thought we lack creative ideas to keep our business moving at this time, this episode will prove it otherwise. Expect free resources, helpful thoughts, strategies, helpful studies from surveys conducted. All these will help do something for your business to move forward. Not unless you believe there is something you can do and you act on it, your business will do well and it will ride through this crisis. This is not the easiest of times but, surely, this is the best of times to be proactive. Let’s get our mindset right.

Facing this challenging time is hard enough and having a business to take care of requires an extra amount of your effort, time, and focus to sustain you throughout this tough journey. Nonetheless, given the situation as it is; being reactive would not help at all. One is encouraged to be proactive because when you become such there is more you can do to help sustain your business rather than contribute to its undoing. It is never a good idea to stop doing your marketing especially at this time when your clients and customers need your presence. This is the best time to step up your marketing. You need to be thinking outside of the box or else your business will suffer. And that is the farthest we want to happen now. There has to be a whole lot of marketing strategies and techniques we need to employ.

It has been said that desperate times call for desperate measures but this is never to be the case at this moment. Don’t be someone giving in to emotional discount. Once you do, there will come a point that your business will become a cup that runneth empty. And you don’t want that at all, for you are in for the long haul. Your steps should be pointing out to that long term goal. This is the best time to do your discounts strategically. 

This episode is what exactly this is for. 

There is a lot of uncertainty ahead but this reason shouldn’t dampen our spirits to see what else we can do for ourselves, for others and for our business. There is still so much positivity around. This is an opportune time for us to be connecting and supporting each other and find out where we can help. I acknowledge that this would cause some kind of a dip for businesses. I know, too, we don’t have all the answers to all of what is happening, but the human spirit in all of us remains steadfast in coping up with this challenging time. We’re soldiering on and I know we can do this, with each others’ help we can come out of this stronger and better. 

This episode provides us an avenue to find resources, an action plan as well as encouragement to move ahead and continue to nurture our business as well as the clients and customers who are part of it. There is hopelessness in the air but I know this is not the time to bury our heads in the sand. Marketing at this time is so well needed, our message must be communicated carefully so as to be sensitive to others’ plight. I am sharing with you here everything I know on how to soften the blow this Coronavirus is trying to grip us with. Will fight on.

Love and light to you all.

This may not be a good time but certainly, this is the best time to be good to ourselves and to other people around us. Anxiety and fear are all around the atmosphere and this is the right time to take off those emotions and channel it to something more useful and meaningful. There is still we can do to lessen the impact this big C has brought to our lives.  This episode we have today brings about hope and positivity at this time. Let’s go and listen in!

We are at a time where we feel the onslaught of the global downturn. The fear that this big C is gripping us with is evident. And when things like this that is one big global concern hit us, we can only think of two different camps of people that would emerge, one is, those that are thinking the sky is falling down and the other one is, those who are in denial. I, for one, can't help being concerned about this global phenomenon because I have two little ones I care about. 

This is not to sound fear mongering or sowing seeds of panic. This global phenomenon has forced us again to enter into a period of recession. We all feel it. And we know this will have a big impact on our own businesses. As with previous recessions, Statistics shows that a lot of businesses close at this time. And it is more fitting than ever for me to talk about this topic now. Yes, we feel apprehensive about a lot of things these days but then, it is best to keep calm and not panic. There is much that preparedness can do and this episode is entirely devoted to making our business thrive amidst all this craziness around. As the saying goes “When the going gets tough, the tough must get going.” Now, Let’s get going!

In social media marketing, there are countless strategies that you can discover. The challenging part is figuring out what will work and what will not for your business. But the hardest part is adapting to its changes. And change is inevitable in social media. That’s why, as business owners, we also need to change, think and do things differently. Are you taking appropriate actions to meet your goals? But what if your business is struggling? Will you be able to turn it around and save it from dying?

Don’t miss this episode and find out why it becomes harder to stand out in social media nowadays in getting your clients’ attention, and what you can do about it. Also, learn how marketing serves your business and decide whether your actions will make or break your business growth.

In this episode, we feature an Elevate student – Katie Bramkamp as she narrates her journey in her beauty business. Katie had her share of struggles in finding clarity and direction, taking action and connecting with authority partners. The Elevate masterclass program helped her business tremendously through lessons that advantageously worked with her goals. An added factor is to have a coach who is an industry expert and knows the ins and outs of the business very well. Tune in to this special feature as Katie gives her first-hand experiences working with April during the program. She will also share the different strategies that she gained as she lives up to her dream of being a successful beauty business professional.

What you will learn from this episode:

• Discover the mindset to overcome obstacles and push you towards your goals

• Understand imposter syndrome and how to recover from it when it arises.

• Learn how to stand out from your competition and the biggest lesson for faster success.

Join us as we talk with Tamia Haynes and delve into her wisdom, uncover her secrets to success, and learn from her invaluable insights as a leading beauty business owner. Hear about Tamia's journey from being a payroll manager for Hyundai's corporate office to a revered permanent makeup artist. Her courage to pursue her passion and transition at age 43 into this dynamic industry exemplifies the power of following one's heart.

She sheds light on the importance of research when selecting mentors and trainers, emphasizing the significance of a good fit in this personalized profession. She candidly shares her experiences and challenges, including overcoming imposter syndrome—a common hurdle in any creative pursuit.

Prepare to be inspired by invaluable insights as Tamia Haynes takes us on a fascinating exploration of her life, career, and the business of permanent makeup. 

Topics Covered:

01:02 - Tamia Haynes introduction

3:00 - Her career before transitioning into the beauty industry

7: 24 - Things she should've known when starting her business

8:22 - Dealing with impostor syndrome

12:17 -What to do when you have a bad days

13:56 - Overcoming struggles

14:28 - Invest for success

17:30 - The biggest lesson when starting your business

18:50 - How to stand out from your competition 

22:00 - The wedding vs marriage analogy 

27:08 - Changing the Regulation in PMU

28:31 - Biggest lessons she learned from her struggles

31:50 - Tamia's upcoming events

36:53 - What brings her joy

Key Takeaways:

"You have to be able to talk to yourself through the bad times. And you gotta know that it's okay. To feel a certain way. It doesn't mean that you're losing because you're in tears that day or you're having a struggle. Your struggle is gonna make who you are later because you push through those struggles. Nothing worth having comes easy. The more you work for it, the more you'll see success." - Tamia Haynes

"You might be able to learn a couple of things, but you should please stick with brows, then move the lips. You have to give yourself grace and give yourself time because that way, you won't be mediocre. You'll be good, very, very good at one thing and then get very, very good at another. And just let your work speak for itself." - Tamia Haynes

"Once you find where you fit in and you don't stop looking at what other people are doing, you could be inspired. But at the same time, you got to know that you have your own style and you're always doing things and that is okay. It's not one way or the highway and you will attract what you are in the industry."- Tamia Haynes

Nowadays, social media plays a massive role in the marketing strategies of every business. That’s why it is imperative that we understand, study and strategize how to utilize these social media platforms like Facebook and Instagram. This episode is loaded with in-depth and vital information that can guide you with the recent changes in social media. By learning these changes, you’ll maximize the use of these tools that will help you to connect with your potential clients and eventually, give positive and progressive results for your beauty business.

In our journey reaching our business goals, have you felt as if you’ll never get there? We hold ourselves back, felt paralyzed, and with little or no progress at all. Those things happen when perfectionism procrastination sets in our minds. We get so worried about getting perfect and getting everything right that it stops our business growth which could also impact other people’s lives. This episode talks about dealing with the more profound reasons that hinder our highest potential as beauty business owners. Tune in to this episode as I give you real talk on failing and learning, on dealing with fears and overcoming it, and on changing and impacting not only your life but the lives of many others.

As business owners, we want to increase our sales. And to increase sales means we need to get more buying customers. That’s why a crucial part of every business’ marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy. This episode will give you in-depth details on how to target your audience, convey your marketing message, and tried and tested tactics on how to get customers depending on the cost, risk and commitment levels.