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Explore every episode of the podcast Beauty and the Brand

Dive into the complete episode list for Beauty and the Brand. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Stop Chasing Trends: How to Build Products Customers Actually Need with Chanel Jenae03 Sep 202400:55:43

Chanel Jenae, the visionary behind the skincare brand ARCONA® Skincare, shares her journey from being an esthetician trained in Paris to leading a brand beloved by celebrities and featured in top publications. Chanel opens up about the challenges and triumphs of building ARCONA®, emphasizing the importance of staying true to your brand's core values rather than chasing trends. She reflects on the power of mentorship, the significance of customer feedback, and the lessons learned from years of navigating the competitive beauty industry. This conversation offers a candid look at the realities of running a successful skincare brand while highlighting the personal philosophies that have guided Chanel's path to success.

Chapters

  • 00:00:00 - The Call That Sparked a Dream: Mentorship Moments
  • 00:01:00 - Meet Chanel Jenae: A Journey into the Beauty Industry
  • 00:01:39 - From Glamour to Grit: Chanel's Background and Entrepreneurial Drive
  • 00:03:44 - Crafting a Vision: The Birth of ARCONA®
  • 00:06:56 - Redefining Beauty: Signature Facial Contouring Unveiled
  • 00:07:59 - Behind the Formulas: Product Development Insights
  • 00:10:24 - The Hustle and the Wins: Challenges and Successes on the Road to Growth
  • 00:16:42 - From Solo to Squad: Building a Team That Thrives
  • 00:20:16 - Listen to Your Market: Customer Feedback Shaping Product Evolution
  • 00:27:43 - Cracking the Code: Breaking into Major Retail
  • 00:28:54 - Hands-On Experience: The Assistant's Take on Product Quality
  • 00:29:36 - The Retail Game: Nordstrom Partnership Journey
  • 00:31:35 - Networking that Pays: Building Relationships and Sales Strategies
  • 00:36:53 - Luxury Meets Wellness: Expanding into Spa Doors
  • 00:40:15 - Mind Over Matter: Mindset and Self-Care for Business Success
  • 00:48:04 - Wisdom for the Bold: Essential Advice for Aspiring Beauty Entrepreneurs
  • 00:51:38 - Onward and Upward: The Future of ARCONA®
  • 00:53:56 - Signing Off: Conclusion and Farewell

Links and Resources


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Behind the Glamour: The Grit and Grind of Launching a Beauty Brand03 Sep 202400:33:03

Aggie shares her journey from working at a high-profile fashion magazine to building her own beauty brand from scratch. She walks you through some of the challenges of entering the beauty industry, the importance of positioning a brand effectively, and the power of persistence in overcoming obstacles. You’re going behind the scenes to hear what it really takes to get a product on the shelves of a major retailer like Sephora with insights that go beyond the typical success story!

Chapters

  • 00:00:00 - The Relentless Pursuit: The Power of Persistence in Beauty Entrepreneurship
  • 00:01:11 - From Editorial to Entrepreneur: My Journey from Glamour Magazine to Beauty Brand
  • 00:02:25 - Creating the Dream: The Birth of a Fragrance Brand in a Tiny NYC Kitchen
  • 00:03:12 - Aiming High: Chasing the Sephora Dream and the Lessons Learned
  • 00:03:55 - Navigating Rejection and Celebrating Wins: Overcoming Challenges on the Path to Success
  • 00:06:02 - Crafting a Digital Empire: Building a DTC Strategy That Works
  • 00:10:46 - Finding Your Tribe: The Critical Importance of Brand Positioning
  • 00:19:07 - Lesson 1: Relentless Follow-Up—How to Get to Yes with Big Retailers
  • 00:22:29 - Lesson 2: The Power of Collaborations—Growing Your Brand with Strategic Partnerships
  • 00:26:17 - Lesson 3: Make It Work—Turning Obstacles into Opportunities
  • 00:28:31 - Lesson 4: Squeeze the Juice—Maximizing Every Opportunity for Your Brand
  • 00:30:00 - Lesson 5: Leveraging Every Experience—How to Make the Most Out of Every Project
  • 00:31:29 - Wrapping Up: Key Takeaways for Building a Resilient and Successful Beauty Brand

Links and Resources


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Step into the World of Beauty and the Brand30 Aug 202400:01:39

Welcome to "Beauty and the Brand," the ultimate podcast for beauty, health, and wellness entrepreneurs! Hosted by Aggie Burnett, a beauty industry expert and award-winning founder, this podcast pulls back the curtain on what it really takes to launch, grow, and scale a successful beauty brand. With insider interviews, actionable strategies, and real-world advice, Aggie shares the highs and lows of building her own brand from scratch, offering listeners the inspiration and guidance they need to navigate their own entrepreneurial journey. Whether you're just starting out or looking to take your business to the next level, "Beauty and the Brand" is your go-to resource for turning dreams into reality. Tune in, get inspired, and start building your beauty empire today!

Maximize Your Black Friday & Cyber Monday Sales Without Spending a Dime on Ads!10 Sep 202400:27:47

Aggie is letting you in on some powerful organic marketing strategies designed to supercharge your Black Friday and Cyber Monday sales! She’s breaking down the tactics, from creating engaging pre-launch content to crafting irresistible holiday offers. Aggie is advocating for a focus on repeat customers rather than chasing new ones during the holiday rush. She also talks about the importance of testing and tweaking your strategy on the fly to ensure success, and gives advice on maximizing holiday revenue without relying on paid ads!

Chapters

  • 00:00:00 - Shocking Stats: Why Most Product Demos Fail
  • 00:01:00 - Welcome to Beauty and the Brand
  • 00:02:00 - The Secret to Prepping Your Audience Before Black Friday
  • 00:03:12 - Proven Tactics to Build Your Email List Pre-Holiday
  • 00:04:21 - Pre-Launch Content That Boosts Sales
  • 00:05:04 - Product Highlights: How to Show What Really Matters
  • 00:06:26 - Gift Guides: Targeting the Right Customers with Ease
  • 00:08:55 - Why Your Brand Needs More Video Content—Now
  • 00:12:30 - Holiday Offers That Sell: Crafting the Perfect Deal
  • 00:16:17 - Email Marketing Done Right: How to Keep Your Audience Hooked
  • 00:20:06 - Advanced Strategies You Should Be Using This Season
  • 00:26:06 - Wrapping Up: Best Wishes for Your Holiday Success

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

How to Win Customers With Meaningful Impact Over Marketing Gimmicks with Maria Wodzinska17 Sep 202401:08:03

Maria Wodzinska, co-founder of Stoic Beauty, shares how she went from theater to skincare which led her to create a brand with her mother, Dr. Jolanta Wodzinska Ph.D., focused on protecting water resources. She explains the hidden problem of pollution in the beauty industry, how most consumers aren't aware of the impact their skincare has on waterways, and why Stoic Beauty is committed to making a difference. Maria also talks about the challenges of building a mission-driven business, leveraging risk, and the importance of staying true to a bigger vision while navigating the pressures of growth.

Chapters

  • 00:00:00 – Why Going It Alone Is a Bad Idea
  • 00:01:26 – Meet Maria Wodzinska and Stoic Beauty
  • 00:02:34 – From Garage Sales to CEO: Maria’s Entrepreneurial Roots
  • 00:06:29 – How Theater Skills Shaped a Beauty Brand
  • 00:10:58 – The Hard Lessons of Building Stoic Beauty
  • 00:14:10 – The Untold Story of Water-Safe Skincare
  • 00:19:50 – Overcoming Setbacks with Strategic Risk-Taking
  • 00:25:21 – Building a Business with Purpose, Not Just Profit
  • 00:34:50 – Unlocking Somatic Awareness for Better Leadership
  • 00:35:07 – How Somatic Practices Transform Business
  • 00:36:20 – The Power of Voice and Breath in Leadership
  • 00:37:34 – Leading with Vulnerability: Why It’s a Game-Changer
  • 00:39:26 – How to Build a Team That Thrives
  • 00:41:59 – The Challenges of Hiring the Right People
  • 00:44:27 – How to Spot and Cultivate Talent in Your Team
  • 00:46:24 – Taking Big Risks: What Every Founder Needs to Know
  • 00:55:51 – Winning Awards and Owning Your Success
  • 01:01:05 – Stoic Beauty’s Vision for the Future
  • 01:03:36 – Maria’s Advice to Fellow Founders
  • 01:05:37 – Final Thoughts and Where to Find Stoic Beauty=

Links and Resources


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Why Knowing Your Customer Can Save You Time, Money, and Stress with Nancy Rimbergas15 Oct 202401:03:09

Aggie sits down with Nancy Rimbergas, founder of Earth-Based Body, to uncover how a personal experience with skin health and a life-changing partnership led her to build a desert-inspired skincare line. From her hard left turn from the beverage industry to the art of balancing passion and business, Nancy shares the highs and hurdles of creating a brand rooted in Arizona's unique ingredients. She and Aggie discuss the power of trusting your gut, crafting authentic partnerships, and the behind-the-scenes lessons learned on packaging, product development, and why staying true to your story is key to long-term success. If you’re ready to learn how to stand out by standing firm in your values, this episode is for you!

Chapters:

  • 00:00:00 The Illusion of Busyness
  • 00:01:20 Meet Nancy Rimbergas of Earth Based Body
  • 00:01:48 From Beverage to Beauty: A Skincare Transformation
  • 00:03:08 Finding the Perfect Partner: Chemistry Meets Business
  • 00:04:42 Structuring a Seamless 50/50 Partnership
  • 00:10:22 Launching Earth Based Body: The First Steps
  • 00:11:24 Packaging Lessons and Ingredient Challenges
  • 00:16:14 Early Wins: Retail Success in Major Spas
  • 00:20:33 The Power of Press: How Media Transformed Our Reach
  • 00:30:58 Amplifying Content: Blog Posts, Social Media, and Beyond
  • 00:35:33 Marketing Strategies that Move the Needle
  • 00:38:51 Event Planning: Creating Memorable, Impactful Experiences
  • 00:42:11 Building Meaningful Relationships and Networking
  • 00:49:10 Overcoming Burnout and Balancing the Grind
  • 00:50:40 Data-Driven Decision Making for Long-Term Success
  • 00:57:03 Future Plans: Growing Community and Connection
  • 01:00:58 Conclusion and How to Reach Earth Based Body

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

How to Create a Skincare Brand Rooted in Nature and Tradition with Melissa Fuller08 Oct 202400:49:10

Melissa Fuller, founder of Gatherwise Skincare, shares how her personal battle with autoimmune issues and frustration with traditional skincare led her to create a plant-based skincare brand. She opens up about the early days, mixing herbal remedies in her kitchen, and how a passion for holistic healing grew into a thriving business. Melissa explains the deep connection between plants and skincare, discussing the importance of knowing exactly what goes into her products, from seed to bottle. This episode is a raw look at how personal struggles can fuel innovation and why trusting nature can be the key to lasting relief.

Chapters:

  • 00:00:00 – The Link Between Seasons and Your Skin
  • 00:01:17 – Meet Melissa Fuller, Founder of Gatherwise
  • 00:01:38 – Battling Autoimmune Issues with Skincare
  • 00:02:39 – The Birth of Gatherwise: A Personal Journey
  • 00:03:47 – From Homemade Remedies to Professional Skincare
  • 00:05:13 – Diving Deep into Herbalism
  • 00:07:03 – How Melissa Built the Gatherwise Brand
  • 00:09:52 – Starting Small: Handwritten Labels and Farmers Markets
  • 00:11:09 – From Farmers Markets to Online Success
  • 00:12:41 – Why Plant-Based Ingredients Matter
  • 00:18:33 – Overcoming Challenges and Rebranding
  • 00:19:49 – Key Ingredients Behind Gatherwise Products
  • 00:23:31 – Scaling the Business After COVID
  • 00:25:35 – Building a Loyal Community
  • 00:29:10 – Crafting Seasonal Skincare Bundles
  • 00:31:24 – Founder Challenges and How to Overcome Them
  • 00:34:57 – Personal and Professional Growth as a Founder
  • 00:39:52 – Upcoming Gatherwise Workshops and Classes
  • 00:42:30 – Melissa’s Own Skincare Routine
  • 00:44:01 – Advice for Aspiring Skincare Founders
  • 00:45:55 – Where to Find Gatherwise Products
  • 00:47:18 – Wrapping Up: Final Thoughts and Farewell

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Why Retailers Aren’t Enough: The Secrets to Driving Your Own Demand with Bettina O'Neill01 Oct 202400:48:32

Bettina O'Neill, Senior Vice President of Business Development at Scentbird, shares how she got into the fragrance industry, from her early days at Barneys to helping niche brands thrive. Bettina explains how up and coming fragrance brands can stand out in a crowded market, the importance of staying true to a brand’s identity, and the role of sampling in growing a loyal customer base. She also gives practical advice for founders on scaling their brands and navigating the complexities of retail partnerships.

Chapters

  • 00:00:00 - How to Choose the Right Retail Partner for Your Brand’s Success
  • 00:01:00 - Meet Bettina O'Neill: From Barneys to Scentbird
  • 00:02:05 - Bettina’s Journey Through the World of Fragrance
  • 00:04:17 - The Secret to Building a Niche Fragrance Market
  • 00:05:54 - Standing Out in a Saturated Fragrance Market
  • 00:07:45 - How Scentbird Scaled to 700,000 Subscribers
  • 00:09:28 - Brand Growth: The Big Challenges and Key Strategies
  • 00:13:39 - Why Sticking to Your Brand’s DNA is Non-Negotiable
  • 00:15:59 - Leveraging Social Media and Sampling for Explosive Growth
  • 00:22:34 - How to Find Funding and Support for Niche Brands
  • 00:25:16 - What’s Hot Right Now: Fragrance Trends and Innovations
  • 00:26:13 - Neuroscience and Scent: How Fragrance Affects Mood
  • 00:27:24 - Launching a New Fragrance Brand in Today’s Market
  • 00:28:07 - Beyond Candles: Innovations in Home and Car Fragrances
  • 00:29:59 - Marketing Strategies That Drive Results for Fragrance Brands
  • 00:32:36 - Why Subscription Models and Discovery Kits Are Thriving
  • 00:33:35 - Sustainability and Clean Fragrances: The Next Big Thing?
  • 00:35:54 - Bettina’s Signature Scents and Personal Favorites
  • 00:37:28 - Advice for Aspiring Fragrance Founders
  • 00:40:59 - Fragrance’s Emotional Power: Why We Wear What We Wear
  • 00:41:24 - How COVID-19 Shifted Fragrance Trends
  • 00:43:16 - Pop-Ups and Signature Scents: What’s Coming Next?
  • 00:46:26 - Final Thoughts and What’s Next for the Fragrance Industry

Links and Resources


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Why Community-Building Before Launch Sets Brands Apart with Jana Shemano24 Sep 202401:02:27

Jana Shemano from August shares how the company is working to remove the shame around periods and change how society talks about menstrual care. From launching during the pandemic to building a community first approach, August has grown into a brand known for pushing boundaries, like being the first to show real period blood in their marketing. Jana also goes into the challenges of fundraising, breaking through social media bans, and balancing sustainability with profitability. Whether it’s grassroots efforts or partnerships with major brands, August is on a mission to make periods a normal part of everyday life.

Chapters

  • 00:00:00 - Breaking Period Stigma: The August Mission
  • 00:01:00 - Meet Jana Shemano: From Thrive Global to August
  • 00:02:34 - Pandemic Beginnings: The Birth of August
  • 00:07:23 - Community First: Building an Engaged Audience Before Launch
  • 00:10:54 - Innovation in Period Care: Breaking the Blue Dye Tradition
  • 00:16:23 - Funding a Mission: Navigating Angel Investments and Grants
  • 00:22:58 - Partnerships That Matter: Expanding Awareness with WeWork and Target
  • 00:32:52 - Post-COVID Marketing: Navigating New Landscapes
  • 00:33:53 - Sports and Periods: Partnering with USA Track and Field
  • 00:34:14 - Athletes on Periods: Real Talk About Competing During Menstruation
  • 00:37:08 - Grassroots Efforts: Scrappy Marketing at Target and Beyond
  • 00:41:21 - Sustainability at the Core: Compostable Products and More
  • 00:43:21 - Profit vs. Impact: Balancing Growth with a Bigger Purpose
  • 00:46:50 - Making Waves: Growing August’s Brand Awareness
  • 00:54:15 - Advocacy in Action: Empowering Students to Champion Period Products
  • 01:00:14 - Looking Ahead: August’s Vision for the Future

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Mistakes That Kill Website Engagement and How to Fix Them Today with Michelle Carrington22 Oct 202401:06:00

Michelle Carrington, a former makeup artist turned copywriting expert, discusses how copy can make or break a beauty brand’s success. Michelle and Aggie talk about common mistakes brands make, the ethical shift happening in marketing, and why indie beauty brands are leading the way. They explore how copywriting shapes customer experience, the importance of niche marketing, and debunk the myths about what it takes to stand out in today’s crowded market. Michelle shares advice on crafting messaging that sells without selling out.

Chapters

  • 00:00:00 - A New Era of Consumer Power
  • 00:01:05 - First Impressions Matter
  • 00:01:11 - Michelle Carrington Enters the Scene
  • 00:01:58 - The Creative Shift: Makeup to Messaging
  • 00:06:35 - How Words Shape Experience
  • 00:09:17 - Avoid These Costly Messaging Pitfalls
  • 00:14:00 - Finding Your True Brand Voice
  • 00:27:23 - Why Niche Marketing is Non-Negotiable
  • 00:33:02 - Marketing with a Conscience
  • 00:34:13 - Permission, Please: The Power of Consent
  • 00:36:16 - Navigating Ethical Marketing
  • 00:38:35 - Shifting the Focus to Positive Impact
  • 00:41:10 - Indie Beauty Brands on the Rise
  • 00:44:08 - Uncovering Copywriting Myths
  • 00:49:20 - The Art of Attention-Grabbing Headlines
  • 00:51:07 - What Big Brands Can Teach Us
  • 00:54:54 - Bloom Beauty’s Transformation: A Case Study
  • 00:59:42 - Copywriting that Drives Results
  • 01:03:26 - Wrapping Up: Final Takeaways

Links and Resources


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Bootstrapped and Booming: How to Hit $1 Million in Sales with Alyssa Kotter05 Nov 202401:06:31

Aggie welcomes Alyssa “Lissy” Kotter, founder of Lissy Skincare, who took her struggle with acne and transformed it into a booming seven-figure business. Alyssa shares how she went from esthetician to brand owner, tackling personal setbacks, building a loyal audience, and navigating the demands of both motherhood and business ownership. She talks about the key ingredient that set her products apart, why she decided to start with just one product, and her unconventional path to rapid growth without the use of ads. Listen in as Alyssa and Aggie unpack the highs and lows of entrepreneurship, the power of authentic connection, and the strategies behind Lissy Skincare’s viral success.

Chapters

  • 00:00:00 The Humble Beginnings of a Big Dream
  • 00:01:00 A Warm Welcome to Beauty and the Brand
  • 00:01:07 Introducing Alyssa Kotter: A Visionary in Skincare
  • 00:01:45 Surviving Setbacks and Finding Strength
  • 00:03:50 From Concept to Creation: How Lissy Skincare Was Born
  • 00:06:04 The Fungal Acne Solution No One Talks About
  • 00:08:10 The Exciting Launch of Lissy’s First Product
  • 00:10:28 Secrets to Building a Loyal Audience
  • 00:12:26 A Unique Entrepreneurial Journey Unfolds
  • 00:15:32 Scaling at Speed: The Journey to Rapid Growth
  • 00:18:55 Crafting a Winning Marketing Strategy
  • 00:23:58 Breaking Through: Scaling the Business
  • 00:25:49 Leveraging Ads for Explosive Conversions
  • 00:31:10 Managing Surging Demand: A Behind-the-Scenes Look
  • 00:33:54 Navigating Motherhood While Running a Brand
  • 00:36:38 Tackling the Imposter Syndrome Head-On
  • 00:40:47 Reflections on Starting a Brand from Scratch
  • 00:45:22 Becoming a Beacon for Aspiring Beauty Entrepreneurs
  • 00:53:27 Growth Pains and Gains: Lessons Along the Way
  • 00:59:46 Making Every Minute Count: The Value of Your Time
  • 01:03:50 What’s Next for Lissy Skincare?

Links and Resources


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

How Indie Brands Can Stand Out in Media with Aimee Majoros29 Oct 202401:05:43

Aimee Majoros joins Aggie to share her journey from a surprise encounter in an elevator at Estee Lauder to launching her own PR firm focused on beauty and lifestyle brands. Known for her strategic insights, Aimee discusses why true PR success hinges on genuine relationships, attention to detail, and the ability to anticipate what editors really want. Throughout the conversation, she dives into the evolution of PR, challenges for indie brands, and the importance of knowing your customer beyond assumptions. Aimee’s tales of PR wins, challenges, and unexpected lessons make for an insightful look into what it truly takes for a brand to stand out in today’s media landscape.

Chapters

  • 00:00:00 – Customer Deep Dive
  • 00:01:16 – Kicking Off the Episode
  • 00:01:57 – Aimee Majoros’ Unexpected PR Path
  • 00:02:19 – The Estee Lauder Elevator Story
  • 00:04:59 – Inside Corporate PR at Estee Lauder
  • 00:09:06 – Launching Her Own Firm
  • 00:11:13 – Corporate Lessons That Shaped Her
  • 00:17:40 – The New Age of PR
  • 00:22:09 – Predicting the Next Big Thing
  • 00:32:10 – Indie Brands: What They Can Learn from Giants
  • 00:34:04 – Low-Budget PR, Big Results
  • 00:38:15 – PR Myths and Misconceptions
  • 00:39:19 – Wild PR Success Stories
  • 00:42:18 – Reaching Niche Audiences
  • 00:52:10 – Staying on the Cutting Edge
  • 00:58:20 – Celebrity PR Wins and Top Moments
  • 01:03:46 – Wrapping It Up with Final Insights

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

CFO Secrets Beauty Brands Don’t Talk About with Anthea Austin17 Dec 202401:03:31

Anthea Austin, founder of Clear Margin Consulting and a seasoned CFO, joins Aggie to discuss the overlooked realities of running and scaling a successful business. From navigating debt and understanding cost of goods to mastering pricing strategies and financial forecasting, Anthea delivers a no-nonsense roadmap for founders who want to grow with clarity and confidence. Together, they explore the power of mindset in shaping financial success and share advice for building a business that thrives, not just survives.

Chapters

  • 00:00:00 - Where Mindset Meets Magic: Choosing Abundance Over Scarcity
  • 00:01:08 - The Gateway: A Peek Inside the Podcast's Mission
  • 00:01:13 - Meet Anthea Austin: CPA with a Vision for Financial Transformation
  • 00:02:59 - From Idea to Impact: How Clear Margin Consulting Was Born
  • 00:04:22 - The Kaleidoscope of Growth: Clients, Change, and Challenges
  • 00:06:19 - Breaking Chains: Empowering Entrepreneurs with Financial Clarity
  • 00:13:06 - Beyond the Balance Sheet: Mastering Debt and Strategy
  • 00:18:45 - Hidden Costs Unveiled: A Deep Dive into COGS for Beauty Brands
  • 00:22:03 - Pricing the Priceless: Cracking the Code of Market Positioning
  • 00:30:37 - Future Casting: Turning Financial Forecasting into Founder's Gold
  • 00:32:41 - Outgrowing Expectations: How to Handle Sudden Surges
  • 00:34:27 - Forecast or Fail: Why Every Beauty Brand Needs Financial Vision
  • 00:36:56 - The Growth Compass: Year-Over-Year Done Right
  • 00:40:21 - Numbers Tell Stories: Understanding Your Brand’s Finances
  • 00:45:09 - Tools for Titans: Financial Hacks for Modern Entrepreneurs
  • 00:51:59 - From Limitations to Limitless: Opportunities Hidden in Plain Sight
  • 00:54:59 - The Phoenix Effect: Adapting, Thriving, and Soaring Higher
  • 01:01:09 - The Final Bow: Wrapping Wisdom with Actionable Insights

Links and Resources


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Stop Being Overlooked: How to Build a Beauty Brand Everyone Talks About with Katharine L’Heureux10 Dec 202401:06:04

Katharine L’Heureux, founder of Kahina Giving Beauty, shares her amazing journey from a pivotal trip to Morocco to creating one of the first indie brands built around sustainability and fair trade practices. Katharine talks about the challenges of sourcing premium argan oil ethically, building trust within Berber communities, and paving a path that totally changed luxury skincare. Be sure to tune in and hear Katharine explain how authenticity and perseverance can build a brand that stands the test of time while making a meaningful impact.

Chapters

  • 00:00:00 – Why Trust is the Cornerstone of Purpose-Driven Brands
  • 00:01:13 – Meet Katharine L’Heureux: Visionary Behind Sustainable Skincare
  • 00:02:08 – A Life-Changing Moroccan Adventure Sparks a Beauty Brand
  • 00:03:29 – Argan Oil: The Ingredient That Changed Everything
  • 00:05:57 – The Struggle to Source the World’s Best Argan Oil
  • 00:08:45 – How Ethical Sourcing Transforms Communities and Brands
  • 00:19:05 – From Oil to Cream: Formulating a Breakthrough Skincare Line
  • 00:26:19 – How to Break Into and Navigate the Beauty Industry
  • 00:34:50 – Measuring Impact: Community Growth Through Business
  • 00:37:47 – Triumphs and Tribulations: Real Talk on Business Challenges
  • 00:40:09 – Cracking the Code to Retail Partnerships
  • 00:42:36 – Pivoting Post-Pandemic: How COVID Created New Opportunities
  • 00:49:49 – Family Matters: Blending Personal Life and Business Growth
  • 00:51:59 – Sustainability Meets Strategy: Building a Legacy Brand
  • 00:57:11 – What Every Aspiring Entrepreneur Needs to Hear
  • 01:03:35 – A Moment of Gratitude and Final Reflections

Links and Resources


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

From ZERO to THOUSANDS: Growing an Audience Before the Product with Tami Taddo Richards03 Dec 202400:53:26

Tami Taddo Richards, founder of Taddo’s Tallow, shares her inspiring journey from battling severe eczema and a skin cancer diagnosis to discovering the transformative power of tallow-based skincare. Aggie and Tami talk about the challenges of starting a brand rooted in unconventional ingredients, the science and history behind tallow, and how Tami’s commitment to education and sustainability has set her apart in the clean beauty industry. It’s a conversation about resilience, innovation, and redefining what truly works in skincare.

Chapters

  • 00:00:00 - Opening with Tami's Powerful Message
  • 00:01:23 - The Life-Altering Call: Eczema and Skin Cancer
  • 00:02:56 - A Discovery That Changed Everything: Tallow
  • 00:04:23 - First Creations: From Kitchen to Product
  • 00:07:25 - The Leap into Business: First Challenges
  • 00:12:45 - Finding the Perfect Formula: Crafting the Lotion Stick
  • 00:19:02 - Cracking Wholesale: Stories from the Frontlines
  • 00:25:35 - Marketing Wins: Strategies that Worked
  • 00:27:32 - Scaling Smart: Breaking Through Barriers
  • 00:29:11 - The Power of People: Team Stories
  • 00:30:38 - From Solo Hustler to Team Leader
  • 00:33:11 - Six-Figure Secrets: The Top Strategies
  • 00:35:33 - Doubling Down on Wholesale: A Focused Shift
  • 00:37:58 - Customers Who Inspire: Memorable Moments
  • 00:41:07 - Zero Balance, Full Heart: Facing Financial Struggles
  • 00:44:29 - Family First: Balancing Life and Business
  • 00:48:16 - Looking Ahead: Vision and Advice for Founders
  • 00:51:31 - Closing Reflections: Tami's Final Words

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5 Days to Growing Your Iconic Beauty Brand Challenge

6 Game-Changing Shifts Every Beauty Founder Needs to Unlock Their Brand's X-Factor with Vida Delrahim and Ronit Menashe26 Nov 202400:52:16

Aggie sits down with Vida Delrahim and Ronit Menashe, the founders of WeNatal, to discuss how their experiences with loss led to an innovation in the prenatal supplement space. They share the shocking truth about male fertility’s overlooked role in conception and miscarriage and how their brand aims to redefine prenatal health for both partners. Vida and Ronit discuss their research journey, the creation of the first his-and-hers prenatal system, and the cultural shifts they hope to inspire. Tune in to learn how a blend of science, entrepreneurship, and mission-driven innovation could completely change the way we think about fertility wellness.

Chapters

  • 00:00:00 - Why You Must Advocate for Yourself
  • 00:00:56 - Meet the Visionaries Behind WeNatal
  • 00:01:52 - The Personal Loss That Sparked Innovation
  • 00:03:51 - The Untapped Potential of Men’s Health
  • 00:04:53 - Reinventing Prenatal Supplements for Couples
  • 00:06:29 - Lessons Learned From Starting WeNatal
  • 00:07:11 - How Customers Are Shaping the Movement
  • 00:11:19 - From Corporate Comfort to Startup Hustle
  • 00:13:36 - Building a Culture-First Business
  • 00:14:54 - The Hidden Power of Networking
  • 00:22:09 - How WeNatal Grew Without Paid Ads
  • 00:25:55 - Why a Strong Mission Beats Any Marketing Plan
  • 00:29:38 - Competing in a Crowded Market
  • 00:30:26 - Rethinking Prenatals for Him and Her
  • 00:33:47 - What’s Really in Your Supplements?
  • 00:35:43 - Behind the Scenes of Product Innovation
  • 00:41:07 - A Glimpse Into WeNatal’s Future
  • 00:47:17 - The Stories That Fuel WeNatal’s Growth
  • 00:48:36 - Tips for Bootstrapped Entrepreneurs
  • 00:49:55 - Closing Thoughts: Trusting the Journey

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Protect Your Brand Before You Lose It: Legal Must-Haves for Beauty Brands with Antonella Colella19 Nov 202400:47:26

Aggie sits down with beauty brand trademark attorney Antonella Colella to discuss the legal steps every beauty founder must take to protect and grow their brand. From forming business entities to understanding the ins and outs of trademarks, Antonella shares her experiences moving from corporate law into launching her own practice and explains why skipping legal foundations can cost founders big down the line. Tune in to learn common mistakes founders make and advice for safeguarding your brand’s future in a crowded industry.

Chapters

  • 00:00:00 - Why Trademarking Early Matters (and Saves You Headaches)
  • 00:01:15 - Meet Antonella Colella: A Beauty Attorney’s Journey
  • 00:01:58 - The Leap from Corporate Law to Beauty Brands
  • 00:04:53 - Foundational Legal Steps for Beauty Founders
  • 00:09:07 - Avoid These Common Founder Legal Mistakes
  • 00:15:08 - Why You Need a Trademark Attorney
  • 00:22:48 - Expanding Globally: International Trademarking Essentials
  • 00:24:28 - Manufacturer Agreements: What to Watch Out For
  • 00:28:09 - Legal Myths That Could Hurt Your Brand
  • 00:32:12 - Ready to Sell? Legal Prep for Big Opportunities
  • 00:35:08 - Lessons from Celebrity Legal Battles
  • 00:40:47 - How to Handle Trademark Bullies
  • 00:43:08 - Practical Advice for Every Beauty Brand Founder

Links and Resources


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Hard Lessons and Big Wins: The Path to a Lasting Brand15 Nov 202400:32:29

This episode is packed with highlights from previous episodes! Aggie brings together the best insights from previous episodes, offering beauty brand founders an unfiltered look into the strategies and mindsets driving the industry’s top brands. From finding your niche to building genuine customer loyalty, these highlights show the real work behind creating a brand that resonates and lasts. With takeaways on navigating retail, gathering meaningful customer feedback, and approaching marketing with integrity, these highlights distill the essentials every founder needs to build a bold and impactful beauty brand.

Chapters:


Links and Resources


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5 Days to Growing Your Iconic Beauty Brand Challenge

3 Marketing Mistakes That Could Cost Your Beauty Brand Thousands in Revenue with Keemia Kaboli24 Dec 202400:58:18

Aggie has a conversation with Keemia Kaboli, a seasoned content strategist and creative advisor in the luxury beauty and wellness space. Together, they discuss the most common mistakes indie beauty brands make when it comes to marketing, website optimization, and content strategy. Keemia shares knowledge about why staying agile, embracing risk, and having a clear brand focus are non-negotiables for success. They also talk about the power of bundles, the importance of clarity in website design, and how brands can use AI without losing their authenticity. If you are a beauty founder looking to maximize your growth and stand out in a crowded market​, tune in!

Chapters

  • 00:00:00 – The Warm Hello: Where It All Begins
  • 00:02:17 – Mistakes Founders Keep Making (and How to Fix Them)
  • 00:03:43 – Instagram Archaic? TikTok Trending? Let’s Discuss.
  • 00:06:53 – AI or Bye-Bye? How to Stay Authentic in a Digital World
  • 00:10:59 – Your Website: The Silent Salesperson You Might Be Ignoring
  • 00:14:34 – Amazon: Indie Brand Savior or Siphon?
  • 00:15:32 – Clicks, Conversions & Cash: The Science of Selling More
  • 00:19:27 – Are Trends Your Friend—or Your Undoing?
  • 00:24:26 – Do You Have to Show Your Face? Founder Visibility Decoded
  • 00:29:46 – Brands We’re Obsessing Over (and Why They’re Winning)
  • 00:33:20 – The Secret Sauce: How Smart Partnerships Build Big Brands
  • 00:34:21 – Your Superpower: Finding—and Owning—Your Zone of Genius
  • 00:36:05 – Copywriting That Converts: Small Words, Big Impact
  • 00:39:24 – Product Crushes: The Ones We Buy Again and Again
  • 00:47:05 – Why the Products We Love Actually Work
  • 00:53:18 – Authenticity Is Everything: Why Consumers Can Smell Fake
  • 00:56:00 – The Wrap-Up: One Final Gem Before You Go

Links and Resources


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5 Days to Growing Your Iconic Beauty Brand Challenge

How Press Coverage and a Cult-Favorite Product Built a 15 Year Beauty Empire with Suzanne LeRoux14 Jan 202501:01:20

Suzanne LeRoux, founder of One Love Organics®, shares how she went from being a lawyer to building a six-figure beauty brand rooted in resilience and purpose. She opens up about the plant oil breakthrough that changed her skin (and sparked a movement), the PR moment that brought in 1,000 orders in an hour, and why playing the long game is the secret to her brand’s longevity. This is a must-listen for beauty founders looking for real talk, actionable insights, and the inspiration to create their own legacy.

Chapters:

  • 00:00:00 - Resilience & Faith: Where It All Began
  • 00:01:18 - Unlocking the Beauty in Building a Brand with Suzanne LeRoux
  • 00:01:48 - The Leap: From Courtrooms to Creams
  • 00:02:41 - How One Love Organics® Was Born
  • 00:03:34 - The Oil Breakthrough Nobody Saw Coming
  • 00:05:03 - Starting with Three Essentials That Changed Everything
  • 00:09:20 - When Press Turns Dreams into Reality
  • 00:15:09 - Lessons in Customer Love: The Secret Sauce
  • 00:17:40 - What EcoCert Certification Taught Us About Standards
  • 00:22:54 - Reading the Future: Trends You Can’t Ignore
  • 00:31:36 - The Botanical Bombshell: Suzanne’s Star Product
  • 00:34:55 - Entrepreneurship Isn’t Always Pretty
  • 00:37:05 - How Resilience Shapes a Brand’s Purpose
  • 00:38:53 - Surviving Economic Twists & Turns
  • 00:40:02 - Keeping the Team on Fire with Transparency
  • 00:44:35 - Words of Gold for Aspiring Entrepreneurs
  • 00:47:05 - Behind-the-Scenes: Retail Partnerships & Insights
  • 00:49:31 - Winning in a VC-Dominated World
  • 00:54:51 - What’s Next? New Launches to Watch
  • 00:56:49 - Why Consistency Wins in the Long Run
  • 00:58:27 - Final Thoughts: Wrapping It All Together

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

The $532B Skincare Market’s Secret: Immunology with Dr. Ebru Karpuzoglu07 Jan 202501:09:23

Aggie welcomes Dr. Ebru Karpuzoglu, immunologist, cosmetic chemist, and founder of AveSeena. Together, they discuss the connection between immunology and skincare, breaking down how inflammation, hormones, and stress impact skin health—and what beauty brand founders need to know to create truly effective products. From debunking the myth of instant results to exploring the science behind sensitive skin solutions, Dr. Ebru shares her knowledge and journey, offering insights for founders looking to build smarter, science-backed brands.

Chapters:

  • 00:00:00 – Fear-mongering vs. science: where do you stand
  • 00:01:06 – From cancer care to skincare: meet Dr. Ebru Karpuzoglu
  • 00:02:07 – The problem that sparked a skincare revolution
  • 00:04:23 – Your skin isn’t a wall, it’s an immune organ
  • 00:12:45 – Hormones, menopause, and the skin you’re in
  • 00:21:43 – Big beauty vs. indie founders: who moves faster
  • 00:35:15 – MoCRA: the skincare industry’s new playbook
  • 00:36:27 – Is the industry ready for MoCRA’s next chapter
  • 00:37:34 – The global skincare standards showdown
  • 00:38:24 – Safety isn’t optional: why testing matters
  • 00:39:35 – Your MoCRA compliance crash course
  • 00:42:46 – Home labs vs. compliance: can you keep up
  • 00:43:55 – GMP decoded: the safety playbook for founders
  • 00:47:55 – Critics, praise, and the truth about validation
  • 00:57:16 – The clean beauty myth: what they’re not telling you
  • 01:05:16 – Skincare simplified: the final takeaways

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

From Data to Dollars: How Data-Backed Marketing Strategies Are Driving 2X ROI with Chelsya Ernina31 Dec 202401:09:48

Aggie sits down with Chelsya Ernina, founder of Cheya Media, to talk about relationship-based marketing and how major brands like JCPenney and AARP achieve big results with small teams. They discuss the importance of data-backed strategies, the value of customer research, and how authentic, intentional marketing can drive both sales and brand loyalty. Chelsya shares ways to balance creativity with data, why relationship-building is the secret sauce for long-term success, and how even the smallest founders can implement big-brand strategies to scale their businesses.

Chapters

  • 00:00:00 - The Ceiling Nobody Talks About
  • 00:01:11 - A Warm Welcome + Meet Chelsya Ernina
  • 00:02:25 - From Pre-Med Dreams to Marketing Realities
  • 00:03:31 - Small Teams, Big Impact: The Underdog Advantage
  • 00:05:54 - Lessons from Giants: JCPenney, AARP & More
  • 00:07:28 - The Truth About Data (It’s Not What You Think)
  • 00:10:21 - Beyond the Sale: Building Real Relationships
  • 00:17:29 - Creativity vs. Data: The Balancing Act
  • 00:19:47 - Emails Aren’t Dead (You’re Just Using Them Wrong)
  • 00:30:44 - Bootstrapping Realities: Scaling Without Burnout
  • 00:39:04 - Ads That Actually Work: A Behind-the-Scenes Look
  • 00:41:15 - Website Secrets That Double Conversions
  • 00:43:01 - The Email Automations You’re Probably Ignoring
  • 00:45:06 - The Paid Ads Playbook for Beginners
  • 00:50:14 - AI Tools That Will Change Your Marketing Game
  • 00:53:18 - If I Launched a Beauty Brand Today…
  • 00:56:38 - Mindset Shifts That Separate Winners from Quitters
  • 01:05:12 - Parting Words: One Hour, One Focus, One Step Forward

Links and Resources


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Why Consistency = Customers with Jeannie Jarnot21 Jan 202501:01:12

Aggie sits down with Jeannie Jarnot, founder of Beauty Heroes, a trailblazing clean beauty retailer and subscription box. Jeannie shares her unique journey from the spa and hospitality world to redefining clean beauty standards, revealing how her focus on consistency, creativity, and customer experience turned Beauty Heroes into a trusted industry leader. Tune in to discover her secrets to building a sustainable brand, staying ahead in an ever-evolving market, and why delivering memorable experiences matters more than ever.

Chapters:

  • 00:00:00 - Why a Great Product Isn’t Optional
  • 00:01:15 - Meet Jeannie Jarnot: The Hospitality-Turned-Beauty Innovator
  • 00:01:52 - From Waikiki to Hero Products: Jeannie’s Origin Story
  • 00:05:40 - How Consistency Shapes Customer Trust
  • 00:08:59 - Turning Hesitation Into a Retail Destination
  • 00:15:30 - Why Creativity Fuels the Numbers in Beauty Business
  • 00:21:52 - What Makes a Product “Heroic”?
  • 00:30:02 - Discovering Brands That Surprise and Delight
  • 00:31:18 - Subscription Boxes: Opportunities and Hurdles
  • 00:32:00 - Earning Trust, One Consistent Experience at a Time
  • 00:34:02 - Turning Education Into Empowerment
  • 00:39:01 - Quality vs. Quantity: The Non-Negotiable Rule
  • 00:42:48 - Sneak Peek: What’s Next in Clean Beauty Innovation
  • 00:48:36 - Jeannie’s Advice for Founders (It’s Not What You Think)
  • 00:55:15 - Behind the Scenes: The Beauty Heroes Blueprint

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

PR, Ads & In-Person Events—This Multi-Channel Strategy Can Make Your Brand a Household Name with Irene Dele-Adejumo11 Feb 202500:54:25

Aggie has a chat with powerhouse beauty entrepreneur Irene Dele-Adejumo, the founder of Omolewa Cosmetics. Irene spills the tea on how she scaled her beauty brand by a jaw-dropping 115%-125% year over year, pivoted from wholesale to e-commerce, and landed a celebrity brand ambassador by sheer persistence. She shares the behind-the-scenes of her fearless approach—whether it’s cold pitching major retailers like Target and Sephora, running wildly successful in-person and virtual events, or personally calling customers to build die-hard brand loyalty. If you’ve ever doubted whether you can build a thriving beauty business, Irene is here to prove that with strategy, faith, and a “next, please!” attitude, nothing is out of reach.

Chapters:

  • 00:00:00 - The Struggle With Foundation Shades: Why Every Undertone Was Wrong
  • 00:01:12 - Meet Irene Dele-Adejumo: From Chef to Beauty Boss
  • 00:02:25 - Turning a College Side Hustle Into a Global Beauty Brand
  • 00:04:02 - Managing Multiple Businesses and Motherhood Like a Pro
  • 00:07:24 - The Meaning Behind Omolewa: More Than Just a Name
  • 00:10:09 - The Beauty Industry’s Biggest Fail and How Irene Is Fixing It
  • 00:11:49 - The Birth of Omolewa Cosmetics: From Frustration to Innovation
  • 00:15:25 - The Power of Vision: How Irene Manifested Her Business Success
  • 00:22:56 - Breaking Into the Ghana Market and Proving the Doubters Wrong
  • 00:30:42 - Why In-Person Events Are Irene’s Secret to a Loyal Customer Base
  • 00:33:10 - The Art of the Upsell: How She Gets Customers to Buy More
  • 00:37:00 - Mastering Makeup Classes: Teaching Beauty With Purpose
  • 00:41:24 - The Customer Connection Strategy That Skyrockets Sales
  • 00:49:54 - The Best Advice Irene Would Give Her Younger Self
  • 00:51:00 - Omolewa’s Bestsellers: The Must-Have Products Customers Love

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand...

How a Strategic Partnership Drove $10K in Sales & 3,000+ New Followers with Jennifer Davis04 Feb 202500:58:35

Aggie chats with Jennifer Davis, who's been in the beauty industry for over 20 years and has some serious experience, like working at Dermalogica and scaling Nurst to six figures in under a year. Jennifer talks all about how to grow fast, the importance of partnerships, and the pricing mistake that so many beauty founders make. She also tells how giving back before asking led to a 10K sales spike overnight—and why being honest is the best marketing trick in the book. Are you ready to change the way you think about scaling your beauty brand?

Chapters:

  • 00:00:00 – The Truth Will Set Your Brand Apart
  • 00:01:41 – From Teen Beauty Junkie to Industry Powerhouse
  • 00:08:07 – The 6-Figure Skincare Playbook—No Ads Required
  • 00:09:56 – The $10K Post That Changed Everything
  • 00:15:42 – The Website Crash That Cost Thousands
  • 00:21:58 – Why Email Still Prints Money (If You Do It Right)
  • 00:28:50 – Reading Your Customers’ Minds (Without Creepiness)
  • 00:30:09 – When Rebranding Is the Only Option
  • 00:33:03 – Business Breakups & Hard Truths
  • 00:38:18 – The Fine Line Between Art & Analytics
  • 00:43:36 – Scaling Fast? Read This First.
  • 00:52:02 – Success = Relationships (Here’s Why)
  • 00:56:31 – The Part No One Talks About

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

The Content Strategy That Led to $200K in Sales for a New Brand with Carla Serrano18 Feb 202500:58:41

Aggie sits down with Carla Serrano, social media strategist and content expert, to talk about how beauty founders can grow their brands online—without overcomplicating the process. Carla shares her video-first approach, how she helped Beautycon gain 70K followers in one weekend, and why consistency, authenticity, and creating value are the keys to standing out. She also breaks down how to repurpose content effortlessly, the role of top-funnel content for reach, and why even simple, low-effort videos can drive real results. If you’ve ever felt stuck on what to post or worried your content isn’t landing, Carla’s insights will give you a clear path forward.

Chapters:

  • 00:00:00 – The One Thing Your Social Media Strategy Needs
  • 00:01:17 – Meet Carla: From Social Work to Social Media
  • 00:02:45 – A Career Pivot That Changed Everything
  • 00:07:59 – Why Video Is Your Brand’s Secret Weapon
  • 00:12:38 – Houston, Networking, and Unexpected Collaborations
  • 00:16:11 – Breaking Through the Noise on Social Media
  • 00:22:44 – Organic Growth: What Actually Works in 2024
  • 00:31:33 – The Gym Struggle Is Real (But So Is Habit-Building)
  • 00:32:22 – Top Strategies for Turning Content Into Conversions
  • 00:34:56 – The Beautycon Revival: How 70K Followers Happened
  • 00:36:48 – What Makes Content Engaging (Hint: It’s Not Perfection)
  • 00:43:19 – The Real Power of Showing Up Consistently
  • 00:49:51 – Game-Changing Tools for Easy Content Creation
  • 00:52:09 – Which Social Platform Is Right for Your Brand?
  • 00:54:17 – The Future of Social Media (And What to Prepare For)
  • 00:56:00 – A Fresh Start and a DIY Social Strategy for Founders

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

How to Launch with Limited Funds and Maximize Growth with Amy Galper25 Feb 202501:06:52

In this episode of Beauty and the Brand, Aggie sits down with clean beauty pioneer and product development expert Amy Galper to chat about what it really takes to launch a standout beauty brand—without spending years in R&D. Amy shares her insider strategies for accelerating product development, avoiding costly formulation mistakes, and ensuring your brand stands out in a crowded market. They also get real about the evolution of clean beauty, why some brands thrive while others fade, and how founders can balance sustainability with profitability. If you’re looking to scale smarter, position your brand powerfully, and get your products into the hands of the right customers faster, this is an episode you don’t want to miss.

Chapters:

  • 00:00:00 - Cracking Open the Clean Beauty Conversation
  • 00:01:03 - Amy Galper Enters the Chat
  • 00:02:26 - The Unexpected Spark That Started It All
  • 00:06:13 - A Shopping Cart, A Vision, and a School
  • 00:08:29 - The Highs and Lows of a Brick-and-Mortar Business
  • 00:11:01 - From Idea to Bookshelf: Writing on Aromatherapy
  • 00:13:00 - Back When Clean Beauty Wasn't a Thing
  • 00:22:05 - What Is Clean Beauty Anyway?
  • 00:28:05 - Science vs. Sentiment: The Retail Dilemma
  • 00:35:58 - Getting a Product to Market Faster
  • 00:36:33 - Why Your Chemist Needs a Roadmap
  • 00:38:57 - The Real Work of Defining Your Customer
  • 00:43:14 - Ingredient Research: The Skill Every Founder Needs
  • 00:46:54 - From Kitchen Experiments to Shelf-Ready Products
  • 00:50:28 - Clean, Sustainable… and Still Profitable?
  • 00:55:49 - The New Frontier of Beauty Ingredients
  • 00:58:49 - What It Takes to Last in Beauty
  • 01:02:05 - The One Thing Every Founder Should Know
  • 01:04:49 - Where to Find Amy & What’s Next

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Smart Hiring & Financial Tips for Beauty Entrepreneurs with Sade Jennings04 Mar 202500:52:48

In this episode of Beauty and the Brand, Sade Jennings, founder of MFABI, reveals the fulfillment and logistics strategies that help beauty brands scale without chaos. She dives into the biggest mistakes founders make, from overspending on packaging to hiring too soon, and shares how to track financials like a pro to stay profitable. Sade also unpacks how to adapt in an evolving industry, leverage AI and automation for efficiency, and navigate global expansion without losing control. Whether you’re an emerging brand or scaling fast, this episode is packed with practical, money-saving insights you don’t want to miss!

Chapters:

  • 00:00:00 - Turning Challenges into Triumphs – How setbacks shape success stories
  • 00:01:02 - Meet Sade Jennings – The mastermind behind MFABI’s fulfillment revolution
  • 00:01:46 - From Fashion to Fulfillment – Sade’s bold pivot into logistics
  • 00:03:24 - Scaling Smart – Growing brands with strategic fulfillment solutions
  • 00:05:59 - Why Planning is Everything – Execution tips from an industry pro
  • 00:15:34 - Biggest Business Mistakes – Lessons learned from the trenches
  • 00:22:29 - Going Global – How to expand without losing your brand’s soul
  • 00:25:53 - Complacency Kills Growth – How to stay ahead in business
  • 00:26:40 - Fact-Check Everything – Avoid costly mistakes with due diligence
  • 00:27:04 - Setting Realistic Growth Goals – The roadmap to sustainable success
  • 00:27:57 - Your Team, Your Power – How employees shape your business outcomes
  • 00:28:43 - Gut Instinct vs. Data – Trusting your intuition in decision-making
  • 00:29:17 - Big Biz vs. Small Brands – Key differences & what startups can learn
  • 00:32:58 - Mastering Your Finances – The non-negotiable skill for business owners
  • 00:38:10 - Cost-Cutting Strategies – How to save without sacrificing quality
  • 00:41:21 - Who to Hire & When – Finding the right talent for growth
  • 00:47:47 - Tech & Innovation – The future of fulfillment in beauty and wellness
  • 00:49:50 - Women in Business – Breaking barriers and building legacies
  • 00:50:43 - Wrapping Up – Where to find Sade & how MFABI can help your brand

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

How This Anti-Aging Spa Founder Turned Failures Into a Thriving NYC Business with Dorota Wallace20 May 202500:43:03

Aggie sits down with Dorota Wallace, founder of Berry Blonde Spa, to explore how she transformed an $800 rented room into one of Manhattan’s most trusted luxury anti-aging spas—with zero outside funding and no paid ads. Dorota opens up about the failures that fueled her future, the mindset shifts that freed her from being a slave to her schedule, and her unapologetically intentional approach to client care and treatment selection. From her 75% conversion rate using Groupon (yes, really!) to why she believes nurses are the future of the spa industry, Dorota delivers a masterclass in scaling with integrity, grit, and genuine connection. If you’re a beauty brand founder looking to break into the spa market—or craving a reminder that doing business your way can work—this one’s for you.

Chapters:

  • 00:00:00 - Betting on Herself & Starting from Scratch
  • 00:01:02 - Meet Dorota Wallace: From Nursing to NYC Spa Royalty
  • 00:02:06 - Corporate Burnout to Spa Breakthrough
  • 00:04:01 - What a Failed Partnership Taught Her About Business
  • 00:08:34 - Groupon Goldmine: How She Converted 75% of Clients
  • 00:12:45 - Building a Spa That Feels Like a Five-Star Hotel
  • 00:20:12 - Her No-Fluff Approach to Skincare Protocols
  • 00:21:42 - The Real ROI of Relationship-First Business
  • 00:23:33 - How to Turn First-Time Clients Into Lifelong Fans
  • 00:27:04 - From Burned Out to CEO: Her Biggest Mindset Shift
  • 00:31:36 - Trendspotting & Why She Won’t Sell Just Anything
  • 00:39:19 - Real Talk: What It Takes to Thrive in the Spa Industry
  • 00:40:51 - What’s Next for Berry Blonde Spa?

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

C2C Member Shares the 3 Secrets to Scaling Your Beauty Brand—From a Hairdresser Who Cracked the Retail Code with Gloria Edge13 May 202500:54:36

What happens when a former punk band manager turned salon owner decides to rewrite the rules of salon retail? You get Gloria Edge—founder of SITCH Haircare and Edge Academy. In this episode, Gloria shares how she scaled her salon from two to twelve chairs during a recession, why clean beauty often falls short for pros, and how she and her husband Anthony spent over a decade developing a haircare and styling line that hairdressers actually trust. Her brand journey took a major leap during her time in the Conventional to Cult Status (C2C) Accelerator, where she refined her brand positioning, built a community-led launch plan, and aligned her mission with her market. With no final packaging, no product shots, and no paid ads, Gloria generated powerful momentum by simply sharing her journey offline—with stylists, students, and salons. The result? Two sold-out production runs of a haircare line that the community had already claimed as their own. If you’re looking to build not just a product, but a movement—this conversation is your blueprint.

Chapters:

  • 00:00:00 - Why Consistency Still Wins in 2025
  • 00:00:53 - Welcome to Beauty and the Brand
  • 00:00:57 - Meet Gloria Edge: Punk Bands, Salons & Disruption
  • 00:02:03 - From Behind the Chair to Building a Brand
  • 00:03:50 - Spotting the Broken Gaps in Salon Retail
  • 00:05:08 - Growing a Salon in a Recession (And Thriving)
  • 00:06:21 - How Personalized Picks Create Raving Clients
  • 00:08:04 - The Pre-Launch Playbook That Sparked a Sellout
  • 00:10:04 - Launching a Refillable Line Without a Single Ad
  • 00:15:50 - Turning Grassroots Hype Into Lasting Momentum
  • 00:23:32 - Scaling Through Connection, Not Campaigns
  • 00:26:41 - When 50 Salons Isn’t Enough
  • 00:27:57 - The Relationship-First Approach to Brand Growth
  • 00:28:27 - Giving Hairdressers the Tools to Thrive
  • 00:30:03 - Bootcamps That Actually Move the Needle
  • 00:32:26 - The Email Tweak That Boosted Conversions
  • 00:35:02 - Becoming a B Corp (And Why It Matters)
  • 00:41:09 - Real Talk: Why Community is Everything
  • 00:49:25 - What’s Next for SITCH and Edge Academy
  • 00:51:47 - Final Words on Building With Heart

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Creating Multiple Income Streams through Workshops, Retail & Digital Education with Maya Aleksic11 Mar 202500:45:31

In this episode of Beauty and the Brand, Aggie Burnett sits down with holistic beauty expert Maya Aleksic, founder and formulator of Tarli Holistic Cosmetics. As an esthetician and face yoga instructor, Maya has mastered the art of blending high-performance botanicals, facial massage, and mindfulness into skincare rituals that redefine beauty. She shares how face yoga and massage can serve as a natural alternative to Botox and fillers, why so many people are now moving away from invasive treatments, and how she turned her passion for holistic skincare into a thriving brand. Plus, Maya reveals the simple 10-minute face yoga routine that can lift, tone, and rejuvenate your skin—no needles required!

Chapters:

  • 00:00:00 - Finding mindfulness in a busy world
  • 00:01:03 - Introduction to Maya Aleksic and her holistic approach
  • 00:01:51 - The power of facial yoga and massage
  • 00:09:58 - Building a business through education and community
  • 00:17:14 - Connecting workshops to product sales
  • 00:20:48 - Promoting workshops and reaching new audiences
  • 00:23:04 - Discovering the calling
  • 00:23:59 - Inspiration from strong women
  • 00:24:30 - Balancing life and career
  • 00:24:53 - Building a community
  • 00:27:11 - Retail partnerships and workshops
  • 00:30:10 - Tips for hosting successful events
  • 00:34:21 - Creating content and engaging customers
  • 00:41:32 - Future plans and final thoughts

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

How Dermazen Grew from a DIY Serum to Nearly 8 Figures by Overdelivering to Their Niche06 May 202501:08:18

What if the secret to an iconic beauty brand lies in a Reddit post, a few failed experiments, and a relentless drive to serve a community?

In this episode of Beauty and the Brand, Aggie sits down with Austin Beals, co-founder and CEO of Dermazen, a DTC skincare brand born out of a decade-long battle with seborrheic dermatitis. Austin shares how his personal skin struggles led to a breakthrough product, and how that formula—originally posted for free online—sparked a movement and a business now on the cusp of 8-figure growth. You’ll learn how Austin used customer feedback loops, educational marketing, and biofilm-busting skincare science to build a loyal base of raving fans (without big ad budgets or fancy labs). Whether you're DIY-ing your first formula or dreaming of becoming a category leader, this episode is packed with actionable takeaways for founders ready to grow with intention, impact, and innovation.

Chapters:

  • 00:00:00 - When Ads Actually Work: The Power of Raw, Real Moments
  • 00:01:22 - Meet Austin Beals: From Digital Marketer to Dermazen CEO
  • 00:02:30 - 10 Years of Flare-Ups: My Battle With Seborrheic Dermatitis
  • 00:05:23 - A Kitchen Breakthrough: The Formula That Finally Worked
  • 00:18:39 - How a Skin Crisis Sparked the Dermazen Mission
  • 00:25:54 - From Free Samples to a Fast-Growing Brand
  • 00:32:54 - Why You Need 30+ Versions of the Same Ad
  • 00:34:46 - Emails That Convert: Dermazen’s Retention Engine
  • 00:35:45 - Trust First, Revenue Follows: Our Customer Philosophy
  • 00:37:46 - Vulnerability Converts: What We’ve Learned About Authentic Ads
  • 00:43:17 - Speak to Their Pain: Messaging That Builds Movements
  • 00:47:45 - Scaling Without Compromise: The Growth Journey
  • 00:53:05 - The Product That Took 20 Iterations to Get Right
  • 01:02:29 - What’s Next: Partnerships, Products, and Serving More People
  • 01:04:59 - Final Words for Founders: Start Messy, Stay Focused

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Hot Seat with Aggie: From Zero to 70 Retailers — Scaling a Sustainable Skincare Brand Fast with Tuna Ziver Yoney29 Apr 202500:41:40

What does it really take to skyrocket your beauty brand’s wholesale growth in just a few months?

In today’s Hot Seat episode, Aggie sits down with Tuna Ziver Yoney, founder of Ziver Organiques, to unpack how he grew his sustainable skincare brand by 260%, landed 70 new retail partners, and transitioned from Etsy side hustle to full-time founder — all in just four months! Tuna gets real about the behind-the-scenes strategies that made it happen: refining his niche, optimizing his wholesale process, and harnessing the power of upcycled ingredients. Plus, you’ll hear Aggie workshop live with Tuna on how to further scale his retailer partnerships for even bigger success. If you’re ready to turn one-time orders into repeat customers (and boost your bottom line!), you won't want to miss this one.

Chapters:

  • 00:00:00 - A New Chapter: From Finance to Beauty
  • 00:01:29 - Welcome to Beauty and the Brand
  • 00:01:33 - Meet Tuna: Purpose-Driven Skincare Innovator
  • 00:03:15 - How Ziver Organiques Was Born
  • 00:05:10 - Breaking Barriers: Challenges That Sparked Innovation
  • 00:08:20 - Cracking the Code: Wholesale Growth Secrets
  • 00:12:44 - Mastering the Art of Wholesale Accounts
  • 00:21:18 - Retailer Relationships That Fuel Brand Expansion
  • 00:39:30 - Lessons Learned: Growth, Grit, and Going Full-Time

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

The Secret to Selling Out in 48 Hours: Susannah Dellinger's Field Strategy That Converts Like Crazy22 Apr 202500:49:44

What if your retail strategy didn’t just drive sales—but told your brand story so well that your products flew off shelves?

In this powerful episode, Aggie sits down with Susannah Dellinger, the powerhouse behind Bright Beauty Collective. What started as casual conversations on Clubhouse became a booming multi-seven-figure business connecting mission-driven beauty brands with high-converting retail field teams. From partnering with indie darlings like RMS Beauty to selling out a single mascara across Credo stores in 48 hours, Susannah reveals how storytelling is the secret sauce behind retail success.

Expect real talk on the journey from solo consultant to CEO, the moment she pivoted her business model for scale, and how she’s using beauty as a force for good. If you’ve ever wondered how to go from indie brand to retail star—this episode’s your blueprint.

Chapters:

  • 00:00:00 - Kicking Things Off: Meet the Woman Behind the Mission
  • 00:01:05 - From Theater Major to Beauty CEO: Susannah's Wild Pivot
  • 00:02:02 - A Personal Beauty Journey Rooted in Healing and Identity
  • 00:04:09 - What “Impact Beauty” Really Means (And Why It Matters Now)
  • 00:05:41 - The Accidental Birth of a National Beauty Agency
  • 00:08:59 - Scaling Fast: From One Freelancer to a National Team
  • 00:12:43 - The Mascara That Sold Out in 48 Hours (Yes, Really)
  • 00:22:43 - What Every New Brand Must Know Before Pitching Retail
  • 00:24:18 - How to Build Relationships That Get You In Stores
  • 00:24:52 - Understanding KPIs and The Halo Effect in Retail
  • 00:26:10 - What to Budget (and What to Skip) in Your Next Launch
  • 00:26:52 - How to Work With Buyers (Without Getting Ghosted)
  • 00:27:21 - Launch Timing: Why When You Drop Matters More Than You Think
  • 00:29:32 - What Retail Longevity Looks Like (Beyond the Hype)
  • 00:31:00 - Activating Community: The Power of Hyperlocal Events
  • 00:33:19 - Why the Future of Field Teams is Female (and Strategic)
  • 00:37:02 - Susannah Gets Real About Burnout, Boundaries & Bounce-Backs
  • 00:40:56 - How Retail is Evolving—And What That Means for Indie Brands
  • 00:47:47 - Wrapping Up + Where to Connect With Susannah

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Founder Fails, Viral Wins: The Unfiltered Story Behind Augustnoa with Ally Lei15 Apr 202500:55:46

Aggie sits down with Ally Lei, founder of Augustnoa, a fashion-forward, function-first backpack brand that’s redefining what it means to carry with confidence. From losing a five-figure deposit to going viral on TikTok, Ally gets real about launching a physical product during the pandemic with no plan—just grit, optimism, and a vision. Listeners will hear how she bootstrapped her way to multi-six-figure success, landed national press and retail deals, and built an obsessed customer base by staying true to her values of sustainability, intentional design, and quality. Packed with insights on manufacturing, content marketing, founder storytelling, and customer experience—this episode is an unmissable masterclass for product-based entrepreneurs.

Chapters:

  • 00:00:00 - Why Waiting Kills Momentum
  • 00:00:58 - Meet Ally Lei: The Bag Visionary
  • 00:02:18 - “How Hard Can It Be?” (Very.)
  • 00:04:08 - Betting on a Dream Mid-Pandemic
  • 00:08:08 - When TikTok Changed Everything
  • 00:15:31 - The Bag That Does It All
  • 00:17:24 - Losing Thousands, Finding the One
  • 00:24:43 - Funding It Herself—Every Step Counts
  • 00:26:59 - Sustainability Isn’t Cheap (Or Easy)
  • 00:29:30 - When Big Brands Start Copying You
  • 00:30:48 - Emails from Customers that Hit Deep
  • 00:32:24 - Redefining “Just Another Backpack”
  • 00:37:02 - Content, Community, and Going Viral
  • 00:40:03 - Landing Bloomingdale’s and What’s Next
  • 00:45:40 - Celebs, Influencers, and Organic Wins
  • 00:49:21 - Cry, Pivot, Repeat: The Founder Life
  • 00:52:57 - Her No-BS Advice to Every Founder

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Inside the $100K+ Launch Playbook: What It Really Takes to Launch Indeed Labs into Mass Retail with Dimitra Davidson08 Apr 202500:49:54

Aggie Burnett sits down with Dimitra Davidson, co-founder of Indeed Labs and visionary behind pH-In™ Skin, the world’s first microbiome-certified acne brand. From her unexpected leap from finance to skincare, to bootstrapping into 2,500+ mass retailers and raising capital the right way—Dimitra breaks down what it takes to lead through innovation and build a product that truly solves a problem. If you’re a beauty brand founder navigating retail, funding, or product development, this episode is your roadmap.

Chapters:

  • 00:00:00 - Welcome + The Power Behind Purpose
  • 00:01:17 - Meet Dimitra Davidson: Breaking the Beauty Mold
  • 00:02:06 - From Stocks to Skincare: A Bold Career Pivot
  • 00:05:24 - What Actually Drives a Thriving Brand
  • 00:07:14 - Risk, Reward, and Resilience in Entrepreneurship
  • 00:10:27 - The Birth of Indeed Labs: Disruption Starts Here
  • 00:17:40 - Acne, Reimagined: The Science Behind pH-In™ Skin
  • 00:23:33 - Building a Brand That Stands for Something
  • 00:25:22 - How Nano Blur Took the Internet by Storm
  • 00:25:37 - Real Talk: Early Mistakes and Strategic Pivots
  • 00:26:11 - Marketing That Moves the Needle
  • 00:28:19 - Best Sellers That Keep Selling
  • 00:29:17 - Going Global: The Power of Boots UK
  • 00:30:32 - Retail Success Without Selling Out
  • 00:33:11 - Can AI Solve Skincare?
  • 00:38:40 - Culture, Teamwork, and Scalable Leadership
  • 00:40:36 - To the Next Gen: A Message to Women Founders
  • 00:47:31 - Dimitra’s Favorites + Final Words of Wisdom

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

7x Your Sales with Messaging That Hits Where It Hurts (and Converts) with Sasha Fedunchak01 Apr 202500:48:41

Aggie Burnett sits down with Sasha Fedunchak—founder of Daring Haus and Powerhaus Media—to unpack what it really takes to stand out in the saturated beauty space. From how Intoxicated Cosmetics achieved 726% growth in just four months to Sasha’s VEC² content framework that turns browsers into buyers, this episode is packed with tactical gems. You’ll learn how emotional storytelling, bold positioning, and community-driven content can skyrocket your brand’s impact—whether you’re bootstrapping or scaling into major retailers.

Chapters:

  • 00:00:00 - Why Most Beauty Brands Miss the Mark on Social
  • 00:00:59 - Meet Sasha: The No-Fluff Influence Expert
  • 00:01:45 - From Anthropology to Beauty Branding Queen
  • 00:04:17 - Leaving Corporate to Build a 6-Figure Spray Tan Brand
  • 00:07:05 - The Pivot That Sparked a Beauty Empire
  • 00:07:28 - Your Superpower? Deep Customer Connection
  • 00:08:58 - The Real Secret to Standing Out in Beauty
  • 00:10:18 - Influence 101: How to Make People Say Yes
  • 00:15:04 - 726% Sales Growth: The Intoxicated Cosmetics Case Study
  • 00:24:01 - Messaging That Makes Customers Obsess Over You
  • 00:25:06 - One Testimonial = $7K? How Social Proof Sells
  • 00:26:39 - The Fatal Mistake Most Founders Make
  • 00:27:18 - Want Raving Fans? Be Willing to Repel
  • 00:33:01 - Budget Truths: Why Beautiful Brands Still Fail
  • 00:37:00 - Organic Traffic That Actually Converts
  • 00:43:40 - From Followers to Evangelists: Building True Community
  • 00:46:03 - Final Takeaways + Where to Find Sasha

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

How to Launch and Rank #1 on Etsy Without Ads (The Lavender Meadows Blueprint) with Kyra Venable25 Mar 202500:45:30

What happens when a new mom, overwhelmed by postpartum skin issues and tired of feeling like an afterthought, creates her own skincare solution from scratch? In this episode of Beauty and the Brand, host Aggie Burnett chats with Kyra Venable, founder of Lavender Meadows, about how she transformed DIY formulations and one-star reviews into a top-ranked Etsy brand that’s now served over 5,000 moms. With no funding and a “just go for it” attitude, Kyra shares the scrappy strategies, raw lessons, and customer-driven insights that helped her grow a bootstrapped beauty business from her kitchen to cult favorite. Whether you’re launching or scaling, this episode is packed with practical inspiration for founders ready to build without waiting for perfect.

Chapters:

  • 00:00:00 - Welcome to Beauty and the Brand
  • 00:01:23 - Meet Kyra Venable: Mama, Founder & Formulator
  • 00:02:00 - Postpartum Struggles Spark a Skincare Mission
  • 00:04:08 - Mixing in the Kitchen: From Hobby to Hustle
  • 00:05:37 - The One-Star Review That Changed Everything
  • 00:10:41 - How Lavender Meadows Dominated on Etsy
  • 00:14:01 - Battling Competition and Building a Real Brand
  • 00:17:17 - Defining Her Customer and Standing Out Online
  • 00:24:19 - Turning DMs Into Sales: Customer Engagement 101
  • 00:25:51 - Why Email Marketing Still Converts
  • 00:26:18 - Real Talk on Events and Instagram Burnout
  • 00:27:16 - Hosting With Heart: Building Deeper Community
  • 00:30:12 - Pivoting Product Strategy Without Losing Vision
  • 00:34:31 - Asking for Help and Leveling Up as a Founder
  • 00:44:59 - What’s Next for Kyra (and Lavender Meadows)
  • 00:47:56 - Favorite Products, Real Talk & A Final Word

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

How This Founder Achieved 300% Growth in One Year (and You Can Too!) with Cheryl Kelly18 Mar 202500:39:41

Aggie sits down with Cheryl Kelly, founder of Cheryl Kelly & Co., to talk about how she grew her business by 300% in one year. Cheryl shares how she started formulating skincare out of frustration with store-bought products, how her mom’s reaction to her first serum changed everything, and why she built her brand through face-to-face connection instead of relying on ads. She opens up about doing 76 markets in one year, what she’s learned about in-person selling, and how putting herself out there and creating community has been the key to her success. If you’ve ever wondered how to turn a passion into a thriving business, this episode is filled with real insights and lessons learned from the ground up.

Chapters:

  • 00:00:00 - How One Skincare Product Changed Everything
  • 00:01:22 - Meet Cheryl Kelly: From DIY to CEO
  • 00:02:25 - Cracking the Code on the Perfect Vegan Face Serum
  • 00:04:11 - Testing, Tweaking & the Jaw-Dropping First Review
  • 00:05:25 - From Personal Project to People Begging for More
  • 00:07:09 - The Struggles, Wins & “Aha” Moments That Built a Brand
  • 00:09:31 - How Cheryl Sold Out Without a Massive Marketing Budget
  • 00:12:32 - Turning a Passion for Health into a Thriving Business
  • 00:15:13 - Big Ideas, Bigger Moves: Expanding Beyond Expectations
  • 00:19:18 - The Selling Strategy That Skyrocketed Her Growth
  • 00:31:11 - 300% Growth in One Year—Here’s How She Did It
  • 00:31:59 - The Secret Weapon of Every Successful Founder
  • 00:33:24 - Cheryl’s Show-Stopping Setup That Draws Customers In
  • 00:36:04 - The Power of Partnering With the Right People
  • 00:39:11 - The Smartest Way to Pick Profitable Markets
  • 00:43:10 - The One Business Task Cheryl Refuses to Do Herself
  • 00:46:40 - This Unexpected Strategy Exploded Her Local Sales
  • 00:55:27 - Big News: Cheryl’s Opening a Brick-and-Mortar Store!
  • 00:56:40 - How Positivity Became a Business Superpower
  • 00:58:15 - What Every Beauty Founder Needs to Hear Right Now
  • 00:01:00:11 - The Real Key to Success? Building a Brand That Lasts
  • 00:01:01:45 - Where to Find Cheryl & What’s Next for Her Brand

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

3 Moves That Turned a Struggling Brand Into a 100% Year-Over-Year Growth Machine with Marissa Rodriguez27 May 202500:55:55

What if you didn’t have to choose between scaling a wildly successful eCommerce brand and living life on your terms? In this episode, Aggie Burnett sits down with Marissa Rodriguez—former COO turned 8-figure eCommerce growth strategist—who’s helped founders generate over $100 million in online revenue while working remotely from Greece. Marissa shares her playbook for building “boring businesses” that are anything but—ones grounded in performance, clarity, and a freedom-first mindset. You’ll learn the 3 clicks that actually drive revenue, how to avoid the “go viral” trap, and why being a generalist might be your most powerful founder trait. If you’ve ever felt scattered, undercapitalized, or uncertain about your next growth step—this one’s for you.

Chapters:

  • 00:00:00 - Intro: Scaling Without Burnout—The “Boring” Business Advantage
  • 00:01:01 - Meet Marissa: From Corporate Executive to $100M Ecom Mentor
  • 00:01:39 - The Wake-Up Call: When Comfort Crashed and Freedom Called
  • 00:03:35 - Greece, Guts & Growth: Why I Left Everything Behind
  • 00:06:08 - Time Zones & Traction: The Global Edge You’re Not Using
  • 00:07:56 - Proof It Works: How My Clients Earned 8 Figures Online
  • 00:15:15 - Revenue That Lasts: My 3-Click Framework for Predictable Sales
  • 00:20:57 - DTC Brands, Listen Up: Why Your Growth Strategy Feels Scattered
  • 00:28:07 - The Meta Misunderstanding: What You’re Getting Wrong About Paid Ads
  • 00:29:26 - Funnels Aren’t Dead—You’re Just Not Using Them Right
  • 00:30:17 - Growth Is a System: Why Ecosystem Thinking Wins
  • 00:37:22 - Nobody Wins Alone: The Hidden Power of Mentors & Strategic Allies
  • 00:44:14 - AI in Ecom: What Founders Should Actually Be Paying Attention To
  • 00:49:50 - How to Increase AOV Without Getting Gimmicky
  • 00:51:14 - Founders, Track This: The Metrics That Matter Most
  • 00:52:34 - Want to Work Together? Mentorship, Resources & What’s Next
  • 00:53:59 - Wrap Up: Your Brand, Your Terms, Your Timeline

Links and Resources:


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Mentioned in this...

Pitch Like a Pro: PR Tips Beauty Founders Can Use Today with Gloria Chou03 Jun 202500:34:05

If you've ever felt overwhelmed by PR—unsure where to start, convinced you need connections or a hefty budget—this episode will flip that belief on its head. PR strategist and host of the Small Business PR Podcast, Gloria Chou, joins Aggie Burnett to unpack the CPR method, a proven pitching framework that has helped beauty and wellness founders land features in Forbes, Oprah’s Favorite Things, Vogue, and more—all without pay-to-play schemes or traditional gatekeepers.

Gloria shares exactly how to craft irresistible, relevant PR pitches, how to break into holiday gift guides, and which four free tools will instantly level up your media outreach game. This is the ultimate guide for beauty brand founders who want to build credibility, generate organic traffic, and become the go-to name in their niche—starting now.

Chapters:

  • 00:00:00 - The DIY PR Revolution Begins
  • 00:00:55 - Gloria Chou’s No-Fluff Founder Journey
  • 00:01:35 - Why Traditional PR is Broken
  • 00:02:48 - The Secret Sauce of Earned Media
  • 00:04:42 - Crafting Pitches That Actually Land
  • 00:10:23 - Finding Your Perfect Media Match
  • 00:12:00 - Tools That Make You a PR Powerhouse
  • 00:16:29 - Start Before You’re Ready
  • 00:17:03 - How Editors Really Work Behind the Scenes
  • 00:17:57 - Follow-Up Like a Pro
  • 00:20:06 - Choosing Outlets That Move the Needle
  • 00:22:57 - Cracking the Gift Guide Game
  • 00:27:27 - What’s Next for PR in 2025?
  • 00:28:38 - From Scratch to Spotlight: Building Your PR Momentum
  • 00:30:16 - Gloria’s Go-To Beauty Faves
  • 00:31:52 - Free Tools & Pitching Resources to Keep Going

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Track These 3 Numbers to Grow Smarter and Avoid Inventory Nightmares with Danielle Monogue10 Jun 202500:38:05

What if I told you that selling fewer units could actually make you more money?

In this episode of Beauty and the Brand, I’m joined by Danielle Monogue—former corporate retail exec and now founder of The RetailOI—who helps Indie Beauty Brands like yours get crystal clear on inventory strategy, margins, and retail readiness. And trust me, she drops some serious truth bombs.

Danielle breaks down a real pricing scenario where one shift led to 5x profit—yep, with fewer units sold. We also get into the messy side of inventory planning, hidden costs in your packaging decisions, scrappy forecasting tips, and what big retailers expect that most founders don’t realize until it’s too late.

If you’ve been chasing more sales but feeling the squeeze in your cash flow, this episode is going to flip the script. Let’s talk about making your inventory work smarter, not harder.

Chapters:

  • 00:00:00 - The Truth About Sales vs. Profit
  • 00:02:26 - Inventory Mistakes That Could Kill Your Margins
  • 00:05:50 - Run Lean, Scale Smart: Inventory Hacks That Work
  • 00:10:46 - Beating Tariffs & Rethinking Your Supply Chain
  • 00:15:04 - Forecast Like a Pro (Even Without Data)
  • 00:23:46 - Ready for Retail? What Founders Need to Know
  • 00:29:09 - Tools That Make Inventory Less Painful
  • 00:34:10 - Final Takeaways That Could Save You Thousands

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Artistry Meets Entrepreneurship: The Making of Jenn of Arch with Jenepher Reynolds18 Jun 202500:40:48

Aggie sits down with beauty entrepreneur and makeup artist Jenepher Reynolds, the founder of Jenn of Arch. From her 12-year-old self erasing eyebrows off Vogue covers to building a brand rooted in artistry and authenticity, Jenepher opens up about her evolution—one shaped by deep self-doubt, career pivots, and powerful mentorship. They talk about the lessons learned from being on set, the nuances of working with lighting and texture, and how a single opportunity changed everything. You’ll walk away inspired to own your voice, trust your instincts, and take bold, imperfect action—even when fear shows up at the door.

Chapters:

  • 00:00:00 - Battling Self-Doubt and Stepping Into Her Power
  • 00:00:31 - Meet the Brow Boss Behind Jenn of Arch
  • 00:01:18 - A 12-Year-Old Vogue Addict with a Brow Pencil Obsession
  • 00:03:19 - The Unexpected Leap from Fashion to Makeup Mastery
  • 00:06:33 - First Sets, First Mistakes, and Lessons You Can’t Google
  • 00:10:49 - Finding Her Signature Style and Reading the Face Like Art
  • 00:19:46 - Makeup as an Art Form, Not Just Application
  • 00:20:05 - Building a Studio That Felt Like Home for Clients and Creatives
  • 00:21:10 - Why She Created Custom Products (Even When It Wasn’t Easy)
  • 00:22:30 - When the Inner Critic Is Louder Than the Applause
  • 00:24:48 - The Game-Changing Tool for Perfect Brows—No Guesswork Required
  • 00:33:50 - Pro Makeup Tricks Every Mature Skin Needs to Know
  • 00:38:19 - What’s Next for Jenn of Arch: New Drops, Big Dreams
  • 00:39:09 - Final Words of Wisdom for Beauty Brand Founders Everywhere

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

Positioned to Win: How to Craft a Beauty Brand with Staying Power with Rachel Roberts Mattox01 Jul 202500:41:22

Ever wonder why some brands thrive for years while others disappear overnight? It’s never just about looking pretty — it’s about what’s underneath the surface. Aggie Burnett sits down with brand strategist Rachel Roberts Mattox — the strategist behind standout indie names like Captain Blankenship and Ranavat. They break down why pretty packaging won’t save you if your brand has no layers of meaning. Rachel shares how to craft uncopyable brand DNA, when a rebrand is worth the risk, how to build a hero product that keeps customers loyal, and how to stay culturally relevant when trends shift overnight. If you’re an indie beauty founder ready to position your brand to win, this is your blueprint.

Chapters:

  • 00:00:00 - Welcome to Beauty and the Brand: Where Real Brands Are Built
  • 00:01:02 - Meet Rachel Roberts Mattox: The Brand DNA Powerhouse
  • 00:02:22 - Why Brand Strategy Beats Pretty Packaging
  • 00:04:17 - Rebranding Traps That Cost Founders Thousands
  • 00:06:40 - Crafting Brand Identity with Layers of Meaning
  • 00:12:57 - Inside Votary’s Success: Story Meets Strategy
  • 00:20:58 - How Captain Blankenship Revitalized Without Losing Its Soul
  • 00:27:37 - Staying Culturally Relevant When Trends Shift
  • 00:36:17 - Indie Brands Getting It Right Right Now
  • 00:42:21 - Rachel’s Go-To Products & Final Brand Wisdom

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

The Email List Growth Playbook for Time-Starved Founders with Leah Hacker24 Jun 202500:41:36

What if the secret to growing your beauty brand wasn’t more hours or money—but knowing exactly where to focus? This founder figured it out, and it changed everything. In this episode of Beauty and the Brand, host Aggie Burnett gets tactical with Leah Hacker, the founder of Hayven by Leah—a clean beauty brand crafted for sensitive skin and busy women. With just 10 hours a week, Leah has built a brand her customers rave about, with a 1.95% website conversion rate and a deeply loyal following. Together, she and Aggie dig into how to activate word-of-mouth referrals, structure list-building campaigns that are actually doable, and map out quarterly promotions that build momentum—without relying on constant discounts. This is the episode for any founder ready to grow smarter, not harder.

Chapters:

  • 00:00:00 - Kicking Off: Meet Leah and Her Brand Journey
  • 00:01:45 - From Confused Messaging to a Crystal-Clear Website
  • 00:02:30 - Juggling Mom Life and Building a Brand
  • 00:03:27 - What a 1.95% Conversion Rate Really Means
  • 00:04:25 - Turning Email Into a Revenue Machine
  • 00:05:34 - The Referral Program Hiding in Plain Sight
  • 00:09:11 - Stop Random Sales: Plan These Instead
  • 00:16:49 - The Power of Word-of-Mouth—Done Right
  • 00:21:01 - The Real Cost Behind Gifting Campaigns
  • 00:21:27 - Why Warm Leads > Cold Traffic (Always)
  • 00:22:47 - The Lead Gen Strategy You Can Start Tomorrow
  • 00:23:01 - Easy Ways to Promote Campaigns with Email + Social
  • 00:24:01 - This Teacher Appreciation Idea Is Pure Gold
  • 00:26:27 - Instagram or Facebook? The Answer May Surprise You
  • 00:31:23 - Quarterly Activations: Map Your Momentum
  • 00:33:46 - Free Consults + Freebies That Actually Convert
  • 00:37:19 - Final Action Plan for Busy Founders

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

(Replay) Track These 3 Numbers to Grow Smarter and Avoid Inventory Nightmares with Danielle Monogue08 Jul 202500:38:43

What if I told you that selling fewer units could actually make you more money?

In this episode of Beauty and the Brand, I’m joined by Danielle Monogue—former corporate retail exec and now founder of The RetailOI—who helps Indie Beauty Brands like yours get crystal clear on inventory strategy, margins, and retail readiness. And trust me, she drops some serious truth bombs.

Danielle breaks down a real pricing scenario where one shift led to 5x profit—yep, with fewer units sold. We also get into the messy side of inventory planning, hidden costs in your packaging decisions, scrappy forecasting tips, and what big retailers expect that most founders don’t realize until it’s too late.

If you’ve been chasing more sales but feeling the squeeze in your cash flow, this episode is going to flip the script. Let’s talk about making your inventory work smarter, not harder.

Chapters:

  • 00:00:00 - The Truth About Sales vs. Profit
  • 00:02:26 - Inventory Mistakes That Could Kill Your Margins
  • 00:05:50 - Run Lean, Scale Smart: Inventory Hacks That Work
  • 00:10:46 - Beating Tariffs & Rethinking Your Supply Chain
  • 00:15:04 - Forecast Like a Pro (Even Without Data)
  • 00:23:46 - Ready for Retail? What Founders Need to Know
  • 00:29:09 - Tools That Make Inventory Less Painful
  • 00:34:10 - Final Takeaways That Could Save You Thousands

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

From 2% to 6%: The Positioning Shift That Transformed Miss Organics with Anna Gecheva15 Jul 202500:44:08

What happens when “clean beauty” isn’t enough? In this episode, Aggie sits down with Anna Gecheva, founder of Miss Organics, to unpack how a single positioning shift turned a generic brand into a clear standout — tripling their conversion rate from 2% to 6%. Anna shares how listening to her audience through a simple survey, testing a bold “Clean doesn’t always mean safe” message, and running a $10/day Meta ad test unlocked overnight sales and new growth. If you’re tired of blending in, this story will show you exactly how to claim your own blue ocean and scale smarter.

Chapters:

  • 00:00:00 - Welcome to Beauty and the Brand
  • 00:00:52 - Meet Anna: The Force Behind Miss Organics
  • 00:01:47 - From Corporate Finance to Clean Beauty
  • 00:02:25 - Why “Clean” Isn’t a Differentiator Anymore
  • 00:04:02 - The Survey That Changed Everything
  • 00:04:55 - One Message, One Test, Triple Conversions
  • 00:14:42 - $10 Ads, Bold Hooks, Big Results
  • 00:26:10 - The Truth About Skincare Quizzes and Misleading Ads
  • 00:27:23 - Before & After: The Visuals That Sell
  • 00:28:21 - Precision Targeting: Where the Real ROI Lives
  • 00:29:43 - Retargeting 101: What Actually Works
  • 00:31:00 - Simplifying Your Campaigns Without Losing Impact
  • 00:34:12 - Daily Habits That Drive Sales
  • 00:35:43 - Sending Traffic to the Right Product Pages
  • 00:43:02 - Why Conversion Rate is Your Brand’s Pulse
  • 00:44:54 - Final Thoughts, Takeaways & Where to Find Anna

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

The Sephora-Ready Checklist Every Beauty Founder Needs with Jennifer Ritter29 Jul 202500:52:59

Jennifer Ritter, Founder of JSRANDCOINC pulls back the curtain on what it really takes to develop standout products and scale a beauty brand built for longevity—not just virality. From clean reformulations that became best sellers to the nine must-have elements before pitching a major retailer like Sephora, Jennifer shares hard-earned insights that blend strategic storytelling, airtight operations, and results-driven product development. You’ll learn why over-indexing on TikTok trends can backfire, what makes a true hero SKU, and how indie founders can create systems that layer, convert, and grow. If you’re navigating early-stage product ideation, brand turnarounds, or preparing for retail expansion, this conversation is your blueprint for building beauty products that actually sell.

Chapters:

  • 00:00:00 - Meet Jennifer Ritter: Brand Architect Behind Beauty’s Breakout Products
  • 00:01:41 - From Estée Lauder to Indie Powerhouse: Jennifer’s Industry Origin Story
  • 00:02:18 - Launching JSRANDCOINC: Where Brand Visions Become Reality
  • 00:05:59 - What Is a Turnaround Brand—and Why It Matters
  • 00:09:18 - The Costly Mistakes Beauty Brands Keep Making
  • 00:14:17 - Trend vs. Timeless: Building for Longevity
  • 00:17:39 - How Smart Brands Evolve with the Market
  • 00:25:01 - Designing Products That Speak to Real People
  • 00:28:19 - Innovation Is Everywhere—If You Know Where to Look
  • 00:28:59 - From Street Culture to Shelf Appeal: Tracking Trends
  • 00:30:01 - Why a Strong Brand Story Beats a Viral Formula
  • 00:30:41 - The Secret to a Sellable Product Line
  • 00:31:11 - Marketing That Connects—Without the Fluff
  • 00:32:04 - What Buyers Want to Hear in a Pitch
  • 00:33:29 - Want Sephora? Here’s What They’ll Ask First
  • 00:39:32 - Building a Beauty Brand from Scratch (Without Guesswork)
  • 00:42:43 - How Vendor Relationships Can Make or Break Your Launch
  • 00:44:28 - Owning Your Formula: What Founders Need to Know
  • 00:48:01 - Final Favorites: What Jennifer’s Loving Right Now

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

The $6M Clean Beauty Exit That Nearly Broke Me: Trina Felber’s Story22 Jul 202500:38:15

What happens when a nurse anesthetist turns personal tragedy into a $6M clean beauty movement? In this powerful episode, Trina Felber, founder of Primal Life Organics, shares how a miscarriage sparked her mission to reimagine beauty through the lens of paleo principles—and how she went from formulating olive oil blends in her kitchen to building a 7-figure brand. You’ll hear how a niche rebrand into paleo skincare helped her dominate Google search, why education-first marketing became her biggest growth lever, and what she learned after selling 45% of her company. Trina opens up about the importance of staying aligned to your mission, even when the pressure to scale feels overwhelming. If you’ve ever wondered how to turn personal pain into purposeful growth—or how to build a clean beauty brand that breaks through the noise—this episode is packed with wisdom you won’t want to miss.

Chapters:

  • 00:00:00 - From Personal Tragedy to Business Triumph
  • 00:01:06 - Meet Trina Felber: Nurse Turned Beauty Pioneer
  • 00:02:07 - A Miscarriage That Sparked a Mission
  • 00:05:35 - Olive Oil and the First Breakthrough
  • 00:10:21 - Reinventing Herself as Primal Life Organics
  • 00:13:51 - How Paleo Skincare Became Her Superpower
  • 00:16:54 - Turning Confused Customers into Raving Fans
  • 00:19:11 - The Cavity That Changed Everything
  • 00:20:42 - What Weston A. Price Taught Her About Teeth
  • 00:21:13 - Creating a Tooth Powder Empire
  • 00:22:28 - Lessons from the Frontlines of Foundership
  • 00:23:03 - Scaling Smart: Profit Without Outside Pressure
  • 00:24:29 - Winning Early with Story-Driven Marketing
  • 00:26:44 - Retail Dreams, Funding Realities
  • 00:30:53 - The Big Decision: Selling Part of the Brand
  • 00:33:42 - What Came Next (and What She'd Change)
  • 00:34:44 - Vision, Values, and Building Again
  • 00:37:49 - 800 Chemicals a Day?!
  • 00:41:15 - Where to Learn More from Trina
  • 00:41:59 - One Last Truth for Founders

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

The $5 Million Question: How to Create Beauty Products That Set the Standard with Holly Moore12 Aug 202500:46:19

In this episode of Beauty and the Brand, award-winning product developer and founder of The Ingredientist, Holly Moore, shares what she would create if handed $5 million to launch her dream beauty brand. Known for her “ingredient nerd” roots and a career shaping some of the industry’s most innovative launches, Holly reveals how she’d blend science-backed claims, category-defining textures, and sustainable actives into a future-proof product pipeline. She explains why founder-led vision is essential, how to avoid fear-based marketing, and why hormones are “the language the skin speaks” when developing formulas. Whether you’re a beauty founder building your first hero product or refining a multi-year pipeline, Holly’s candid, values-driven approach will inspire you to think beyond trends and set the standard in beauty innovation.

Chapters:

  • 00:00:00 - Kicking Off: The Realities of Product Development
  • 00:01:29 - Meet Holly Moore: Beauty’s Award-Winning Formulation Powerhouse
  • 00:02:24 - From Childhood Curiosity to Full-On Ingredient Nerd
  • 00:03:53 - Blending Science, Ethics, and Skin Health
  • 00:06:43 - Clean vs. Synthetic: The Truth in the Gray
  • 00:11:26 - Crafting a Product Pipeline That Wins
  • 00:21:03 - Why Your Product Brief Can Make or Break You
  • 00:27:37 - Private Label or Custom Formulation? The Smart Choice
  • 00:38:58 - Green Chemistry and What’s Next for Beauty
  • 00:40:55 - My $5 Million Dream Beauty Brand
  • 00:43:47 - Where to Connect and Collaborate with Me
  • 00:44:27 - Wrapping Up: Final Founder Insights

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

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