Be you Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact .
If you are ready to stop the doubt, and fear of being too much , not enough, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, beyond your wildest dreams, this show is for you.
With actionable strategy and tactics to help you not only move, but achieve massive success at building your personal brand, while being more of who you already are, I’m here to help you BE. YOU. 100% cause, you are the brand my friend.
Going from world champion flair bartender to portrait photographer to personal branding photographer to coaching 100’s of women building profitable brands, Ati will tell it like it is, drop a few f bombs in the meantime and get you into action.
Welcome to the be you brand podcast
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90-How Successful Women Show Up Before They Feel Ready
Episode 90
Tuesday, April 21, 2026 • Duration 29:20
You don’t need more confidence—you need a new identity.
In this episode, I’m breaking down the real reason you’re not showing up at your next level (and no, it’s not strategy). If you’ve been waiting to feel ready before you go all in, this is the shift that changes everything.
The moment that forced me to choose between my emotions and my identity
Why waiting to feel ready is keeping you invisible and underpaid
What an identity mismatch is and how it shows up in your business
How Beyoncé used an alter ego as a tool to step into her power
The bridge between who you are today and the woman you are becoming
Key Takeaways
Confidence doesn’t come before action—identity does
You’re not stuck; you’re operating from an outdated version of yourself
Your feelings are valid, but they don’t get to lead your business
Growth happens when you decide who you are and act from that place
Your next level requires embodiment, not more information
Quotable Moments
“You don’t wait to feel like her—you decide to be her first.”
“Your feelings don’t get to run your business. Your identity does.”
“The alter ego isn’t fake—it’s the bridge to who you already are.”
Episode Timestamps
00:00 – Welcome and episode overview
02:10 – The real-life moment that sparked this conversation
06:45 – The identity question that changes everything
10:20 – What an identity mismatch actually is
14:30 – Why most women stay stuck in preparation mode
18:05 – Beyoncé, Sasha Fierce, and the power of alter ego
23:40 – My personal alter ego story (triathlon and business)
30:15 – When you stop needing the alter ego
34:20 – How this impacts your content, sales, and visibility
38:10 – The 3-minute identity activation exercise
44:00 – Your next steps
About Your Host
Ati Grinspun is a personal branding coach and business strategist helping women become seen, known, and paid through powerful visibility, identity work, and aligned strategy. She supports women in building six-figure brands that reflect who they actually are.
About the Show
Be You Brand Podcast is for the woman entrepreneur who is ready to build a million-dollar personal brand, increase her income, and create real impact. This show blends personal branding, business strategy, mindset, and energetics to help you become the woman who is seen, respected, and paid.
89-How we Pick NON Contest speakers for Be you Brand Live
Episode 89
Saturday, March 7, 2026 • Duration 06:00
Episode 89: How We Select Speakers for Be You Brand Live OUTSIDE the Speaker contest
In this episode, Ati shares the behind-the-scenes process of selecting speakers for Be You Brand Live and addresses the questions she's been getting about speaking opportunities.
What You'll Learn:
How Ati curates the speaker lineup based on attendee experience, not just speaker credentials
The two main reasons behind the speaker contest
Why providing opportunities for emerging speakers matters
The importance of supporting events before asking to speak
How to approach event hosts respectfully when pitching yourself
Key Takeaways:
✨ Speaker selection is about creating a specific experience for attendees at all levels—from beginners to seasoned entrepreneurs
✨ The speaker contest gives new speakers a platform AND full speaking time (not just 5-10 minutes)
✨ If you want to speak at an event, support it first by buying a ticket and being in the room
✨ Give first, then ask—this is the golden rule of making authentic connections
Resources Mentioned:
Be You Brand Live Speaker Contest
Take the Profitable Personal Brand Quiz: attigreenspan.com/quiz
Take the quiz to power-charge your personal brand journey
88. The Brand Foundations That Make Clients Come to You
Episode 88
Friday, January 16, 2026 • Duration 21:41
✨ SHOW DESCRIPTION
You’re showing up, posting, networking, and creating offers…yet clients still aren’t reaching out.
In this solo episode, Ati Grinspun breaks down why visibility without strategy keeps your brand invisible — and the four foundational elements that must be in place before consistent 10K months become possible. This episode is a must-listen for women entrepreneurs who are done blending in and ready to be clearly known for what they do.
🔥 CONNECT WITH ATI
Ready to build a brand that gets you seen, known, and paid?
Why activity alone doesn’t create demand for your work
The danger of being “broad” in your messaging
How to decide what you actually want to be known for
What it really means to establish expertise online
The role storytelling plays in authority and trust
💡 KEY TAKEAWAYS
🗣️ QUOTABLE MOMENTS
⏱️ EPISODE TIMESTAMPS
🧠 LISTENER REFLECTION PROMPT
👋 ABOUT YOUR HOST
🎧 ABOUT THE SHOW
87. The Metric Most Coaches Ignore (And Why It’s Costing You Profit) with Michelle M. Ghassemi
Episode 87
Wednesday, January 14, 2026 • Duration 31:57
What if the reason you’re working nonstop but still not seeing real profit has nothing to do with mindset and everything to do with your numbers?
In this episode, Ati sits down with operations and finance expert Michelle M. Ghassemi to break down the single most important metric every coach and service provider must track to build a sustainable, six- or seven-figure business — without burnout or guesswork.
A simple CEO-level clarity tool that helps business owners see their numbers clearly, stop reacting emotionally, and make calmer, more strategic decisions without complicated software or accounting overwhelm.
GUEST BIO
✨ What You’ll Hear in This Episode
🔥 Key Takeaways
💬 Quotable Moments
CONNECT WITH MICHELLE M. GHASSEMI
EPISODE TIMESTAMPS
ABOUT YOUR HOST
ABOUT THE SHOW
86. Ascension Mastermind Authors Panel: From Story to Bestseller to Business Authority
Episode 86
Tuesday, January 6, 2026 • Duration 34:11
Welcome to one of the most powerful conversations to kick off 2026.
In this live panel recorded at Be You Brand Live in Las Vegas, you’ll hear from the newest best-selling authors of Ascension Mastermind as they share what actually happened behind the scenes of writing their stories — the fear, the healing, the identity shifts, and the moment they stopped hiding.
These women didn’t just write a book.
They claimed their voice, expanded their authority, and built businesses rooted in truth.
If you have big dreams, a message that won’t leave you alone, and a desire to build a brand that fully reflects who you are — this episode is for you.
📖 The Book Featured in This Episode
This conversation features the authors from Be You Brand – Volume Two, a best-selling collection of stories about identity, leadership, healing, money, and becoming visible without abandoning yourself.
(If you’ve already read it, leaving a review directly supports these authors.)
✨ What You’ll Hear in This Episode
What it really takes to write your story when your nervous system wants to shut it down
Why your story is not a disqualifier — it’s the reason people trust you
How shame, burnout, money wounds, and self-doubt get alchemized into authority
The difference between leading from performance vs leading from truth
How these authors are using the book as a credibility, visibility, and business asset
What Ascension Mastermind creates beyond the book itself
📚 Meet the Ascension Mastermind Authors
You’ll hear from women who came from:
Burnout, money shame, and imposter syndrome
Corporate leadership crossroads and integrity decisions
Chronic illness and deep healing journeys
Early-stage business ownership and self-doubt
🔥 Key Takeaways
💬 Quotable Moments
🌵 Ascension Mastermind + Sedona 2026
🔗 Connect With Ati
🎧 About the Show
85. Confidence Isn’t the Problem — Clarity Is
Episode 85
Tuesday, December 16, 2025 • Duration 18:22
✨ SHOW DESCRIPTION
You’re confident in real life… so why does your content still sound muted, careful, or watered down?
In this episode, Ati Grinspun breaks down the real reason confident women struggle to sound confident online — and spoiler: it has nothing to do with strategy or consistency. We’re talking clarity, chosen woman energy, and the identity shifts required to stop softening your voice and start being unmistakable in your messaging.
🔥 CONNECT WITH ATI
Ready to build a personal brand you’re actually proud of (and makes you money )?
Why confidence in person does not automatically translate online
The difference between sounding “safe” vs. sounding clear
What Chosen Woman Energy actually looks like in your content
How unprocessed insecurities quietly dilute your message
The hidden cost of softening your voice to be liked or approved of
💡 KEY TAKEAWAYS
Confidence alone doesn’t create powerful content — clarity does
🗣️ QUOTABLE MOMENTS
⏱️ EPISODE TIMESTAMPS
🧠 LISTENER REFLECTION PROMPT
👋 ABOUT YOUR HOST
🎧 ABOUT THE SHOW
84. Where are you Still Hiding - The Identity Leak Costing You Clients, Confidence & Cash
Episode 84
Tuesday, December 9, 2025 • Duration 34:51
SHOW DESCRIPTION
This episode is a mirror, queen — and honestly, it’s one I had to hold up for myself first. After Be You Brand Live, I caught myself doing the VERY thing I coach women out of… hiding in plain freaking sight.
If you’ve been posting, “showing up,” or doing all the things but still feel invisible, diluted, or low-key disconnected from your own power? This episode is the line in the sand you didn’t know you needed.
We’re talking identity leaks, invisible content, mission-divorced visibility, and the subtle self-abandonment costing you clients, confidence, and cash — without you even noticing.
Why “hiding” isn’t always obvious — and how high-level entrepreneurs do it without realizing
💡 KEY TAKEAWAYS
🔥 QUOTABLE MOMENTS
🕒 EPISODE TIMESTAMPS
👑 ABOUT YOUR HOST
🎧 ABOUT THE SHOW
83. How to Win When Everything Fails: Lessons from the Be You Brand Live
Episode 83
Tuesday, October 14, 2025 • Duration 44:09
Thirteen days after Be You Brand Live, Ati records from her car and tells the real, unfiltered story behind what went down: from missing AV teams to power outages, food poisoning, and on-stage chaos. This is a raw, honest reflection on event planning, crisis management, and the kind of resilience it takes to lead through uncertainty.
Resources Mentioned
Be You Brand Live Revival (Oct 17 11am PST) via Zoom — comment “REVIVAL” on Ati’s Instagram to join
DM ME BRANDED on IG to immediately access my BRAND TO BANK 40 minute training where you will uncover WHY and WHERE you are stuck and how to start making progress towards your first 100k year . DM ME on
Episode Highlights
Key Takeaways
Quotable Moments
Episode Timestamps
About Your Host
About the Show
82. The Inner CEO: Building The Leader Behind The Brand with Dr. Laura Miner
Episode 82
Tuesday, September 23, 2025 • Duration 44:16
Join Ati as she sits down with her longtime mentor and friend, Dr. Laura Miner, to explore what it truly means to become the inner CEO of your business. Laura reveals the science-backed framework that transforms overwhelmed business owners into confident leaders, sharing why systems and strategy fail without the crucial third element - self-leadership. From overcoming dyslexia and barely graduating high school to earning her PhD, Laura's journey proves that building the leader behind the brand starts from within.
GUEST BIO
EPISODE HIGHLIGHTS
KEY TAKEAWAYS
QUOTABLE MOMENTS
FIND LAURA MINER
EPISODE TIMESTAMPS
ABOUT YOUR HOST
ABOUT THE SHOW
81. How to Pitch Yourself to Speak at Events (and What Not to Do)
Episode 81
Thursday, September 18, 2025 • Duration 31:59
Four weeks, five weeks… who’s counting? 😅 After running our Be You Brand Live speaker contest, I’m breaking down exactly what made applications a YES vs. a no-go. In this episode, I give you a simple 90-second pitch template and the 3-part checklist event hosts (like me!) use to decide who gets the mic—so you can get booked with confidence, clarity, and that BYB energy.
Connect with Ati
Ready to build a personal brand you’re proud of:
Brand to Bank Instant access training: Dm me BRANDED ON IG
Episode Highlights
Key Takeaways
Quotable Moments
Episode Timestamps (detailed)
About Your Host
About the Show
Why opinions and convictions are the missing link in most brands
If people can’t clearly explain what you do, they won’t hire you
Being known for one problem builds faster momentum than trying to help everyone
Expertise is shown through clarity, not credentials alone
Your story creates connection and positions you as the guide
Conviction is what separates unforgettable brands from invisible ones
“Visibility without clarity keeps your brand invisible.”
“Your story is part of your expertise.”
“Repetition is the mother of reputation.”
00:00 Introduction to Personal Branding
01:46 Identifying Your Brand's Core Message
06:03 Establishing Expertise and Authority
09:47 The Importance of Storytelling
16:41 Expressing Your Opinions and Convictions
19:13 Conclusion and Call to Action
Ask yourself:
If someone heard my name today, would they instantly know what problem I solve?
If the answer feels unclear, that’s your starting point.
Ati Grinspun is a personal branding coach, speaker, and the creator of the Be You Brand™ framework. From world-champion flair bartender to photographer to coaching hundreds of women into visibility, authority, and consistent income — Ati brings a bold, no-BS approach to personal branding that actually converts.
Be You Brand Podcast is for women entrepreneurs who are done hiding, done doubting, and ready to build a powerful, profitable personal brand rooted in clarity, confidence, and truth.
Categories:
Entrepreneurship • Business • Marketing • Self-Improvement
Core Pillars:
Personal Branding • Business • Mindset • Energetics • Purpose • Life
Michelle is a sought after business mentor focused on growth & operations, as a mani gen she understands what it is like to have “all the ideas” but her no BS style is what guides her clients to new heights. With over 8 years of founder experience in CEO, COO & CFO roles she has been able to use those skills & frameworks to not only take her first business from 0-7 figures but support other business owners as well. Michelle is an expert in helping multi 6-7+ figure business owners cut through noise, stay focused, optimize systems & data while most importantly increasing profits.
When she isn’t working out, blasting hip hop & spending time with her husband, she is investing in her continued growth, being a community leader & volunteering.
Why cost of goods sold is the foundation of confident pricing
The difference between base bills, COGS (Cost of Goods Sold), and profit
Why tracking revenue trends matters more than total income
The mistake most service providers make when pricing their offers
How emotional avoidance of numbers keeps businesses stuck
Why comparing your pricing to others is dangerous (and misleading)
The role of self-trust in financial decision-making
How intentional visibility and follow-ups drive sustainable growth
You can’t price confidently without knowing your COGS: Every service provider needs clarity on what it actually costs to run their business.
Revenue trends matter more than vanity income: Knowing where your money comes from allows you to scale smarter, not harder.
Your time is not your value — your expertise is: Pricing based only on hours worked ignores years of experience and skill.
Avoiding your numbers creates financial stress, not safety: Awareness builds control, confidence, and sustainability.
Profit is intentional, not accidental: Businesses that last are built by owners who understand their data and act on it.
“If you don’t know your cost of goods, you’re guessing — not running a business.” - Michelle M. Ghassemi
"You are not counting your time as part of your cost... if I have to pay someone else to deliver this, I still have to make money." — Ati Grinspun
01:00 The #1 Metric: Breaking down COGS (Cost of Goods Sold).
00:00 Introduction to Business Metrics
02:57 Understanding Cost of Goods Sold
06:03 The Importance of Pricing Strategies
09:05 Revenue Trends and Conversion Rates
11:48 Mindset and Emotional Blocks in Business
14:50 Building Self-Trust and Confidence
18:05 Navigating the Coaching Industry
20:52 Final Thoughts and Resources
Ati Grinspun is a personal branding coach, speaker, and creator of the Be You Brand™ Framework. From world-champion flair bartender to photographer to coaching hundreds of women entrepreneurs, Ati helps experienced women build visible, confident, and profitable personal brands rooted in clarity, authority, and truth.
Be You Brand Podcast is for women entrepreneurs ready to stop hiding, stop doubting, and start building a powerful personal brand that leads to consistent income, visibility, and impact — without shrinking, over-explaining, or chasing validation.
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life
…and who are now:
Best-selling authors
Clear in their message
More visible, grounded, and confident in their leadership
Building brands and businesses aligned with who they truly are
Your story doesn’t make you “too much.” It makes you credible.
Healing is not external — it’s an internal reclamation.
Money work requires awareness of both your numbers and your nervous system.
Leadership rooted in truth builds deeper trust than performance ever will.
You don’t become someone new — you remember who you’ve always been.
“It’s not a disqualifier. It’s a f*cking qualifier.”
“When I finally saw myself, everything changed.”
“I won’t take a penny to silence this voice.”
As shared in the episode, Ascension Mastermind Volume Three is heading to Sedona, January 22–25, 2026.
This experience includes:
Becoming a published author
Speaking on stage at Be You Brand Live
Podcast guesting and expanded visibility
Deep personal brand and identity transformation
A room that holds you to your truth, not your comfort
Send me “AUTHOR” if this episode stirred something in you and you’re ready to explore what’s next.
The Be You Brand Podcast is for women entrepreneurs who are done hiding, done performing, and ready to build a brand that matches their depth, power, and ambition.
This is where identity, visibility, money, and leadership intersect — without fluff.
Chosen woman energy starts with self-acceptance, not performance
If your message feels watered down, it’s usually an identity leak
Seeking approval will always weaken your authority
Your content should paint a future your audience wants to step into
“Confidence doesn’t mean clarity.”
“Stop softening your power.”
“If your content isn’t painting the future, people won’t follow you there.”
00:00 — The truth about Chosen Woman Energy
03:07 — Confidence vs. clarity in content
05:57 — Where insecurity actually comes from
08:39 — Claiming your real voice online
11:46 — Why softness kills authority
14:31 — Speaking from truth, not approval
17:20 — The power of authentic messaging
Look at your last 5 pieces of content and ask yourself:
Where am I diluting my message to feel safer instead of clearer?
That answer tells you everything.
Ati Grinspun is a personal branding coach, speaker, and the creator of the Be You Brand™ framework. From world-champion flair bartender to photographer to coaching hundreds of women into visibility, authority, and consistent income — Ati brings a bold, no-BS approach to personal branding that actually converts.
Be You Brand Podcast is for women entrepreneurs who are done hiding, done doubting, and ready to build a powerful, profitable personal brand rooted in clarity, confidence, and truth.
Categories:
Entrepreneurship • Business • Marketing • Self-Improvement
Core Pillars:
Personal Branding • Business • Mindset • Energetics • Purpose • Life
The identity leak that’s costing you authority, trust, and income
Why posting isn’t visibility (and how you may be checking the box instead of being seen)
The moment I realized I was diluting my power after BYB Live
The middle ground between “testing your messaging” and abandoning your truth
How fear of peers, comparison, and pressure waters down your identity
The psychology of visibility: why people need 17+ touches to buy
The REAL reason your content feels heavy or flat
Why your conviction — not your niche, your offers, or your aesthetics — is what people buy
What shifts when you finally choose yourself FIRST
Hiding is subtle — most women hide in plain sight while telling themselves they’re “showing up.”
If your content feels heavy, forced, or sanitized… you’re out of your power.
Before anyone chooses you, you must choose yourself — visibly, loudly, unapologetically.
Your mission requires a higher standard of visibility than you’re giving it.
Offers don’t sell themselves — YOU sell them through repeated, powerful, embodied messaging.
Your full truth is your authority. Editing to be palatable kills your brand.
You can’t activate clients from a place where you’re not activated.
“Most women hide in plain sight. They’re posting, networking, doing ‘all the things’… but none of it carries power.” — Ati
“Before anyone chooses you, you must choose yourself.” — Ati
“Your conviction is the only thing that’s truly unique about your brand.” — Ati
“You cannot think your way into power. You have to feel it — and then show up from it.” — Ati
00:00 – Why this episode needed to happen
01:45 – The visibility hangover after Be You Brand Live
04:20 – The subtle ways women hide without noticing
06:30 – Posting vs. being seen
08:40 – When your mission deserves more than your current visibility
10:20 – Checking the box vs activating your audience
12:00 – Testing your message vs watering it down
14:00 – The identity leak I found in my own brand
16:20 – Fear of peers + fear of being fully chosen
18:20 – Repeating strategies that don’t work
20:50 – The 17-touch rule for buying psychology
22:45 – “Would you hire the version of you the world sees right now?”
24:30 – Embodiment, power, and identity in business
26:30 – Rapid-fire journaling prompts
29:00 – The CHOSEN era begins
30:20 – Join the CHOSEN Method Masterclass
Ati Grinspun is your unapologetic Personal Brand Whiz and visibility activator behind the Be You Brand™ movement. From world champion flair bartender to portrait photographer to coaching hundreds of women into their power, Ati brings the perfect mix of strategy, fire, and identity work to help entrepreneurs become unf*cking-ignorable in their industry.
The Be You Brand Podcast is for driven, mission-led women entrepreneurs ready to build a magnetic, profitable personal brand with clarity, conviction, and raw authenticity. If you’re done shrinking, diluting, or hiding behind “strategy,” this show is your weekly permission slip to be louder, bolder, and fully YOU.
35:41 – Burned jackets, food poisoning, and a $50K day — resilience in real time
42:48 – Leading through chaos and redefining what success looks like
45:04 – When a participant dislocates her knee: crisis management and calm under pressure
47:23 – The spiritual lesson: surrender, trust, and leadership through uncertainty
49:50 – Post-event reflections and why “it’s never over until you win”
Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to portrait photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
Be You Brand is for the woman entrepreneur, business owner, or founder ready to build that million-dollar personal brand, mindset, income, and impact. If you’re ready to beat imposter syndrome and show the world your full potential while building a business and life you love, this is your room.
Categories: Entrepreneurship • Business • Marketing • Self-Improvement
Core Pillars: Personal Branding • Business • Mindset • Energetics • Purpose • Life
Chat GPT for Self-Dialogue - Mentioned as a brainstorming tool
Dr. Laura Miner is a self-leadership expert with a PhD who has spent decades studying what makes some people succeed while others stall. From barely graduating high school with a 1.9 GPA due to dyslexia to becoming a sought-after speaker and trainer, Laura has worked with thousands of entrepreneurs as a lead trainer for T. Harv Eker's companies and now helps business owners become their own inner CEOs through science-backed self-leadership strategies.
The hidden reason why 50% of people in the same program get results while others don't
The three pillars that determine whether you succeed or stay stuck in your business
Why clarity comes from action, not thinking (and how to stop overthinking your way to paralysis)
The surprising truth about burnout and overwhelm that most entrepreneurs miss
How to transform tasks you hate into fuel for your mission using perspective shifts
Self-leadership has three pillars: How you think (constructive thought patterns), how you act (behavioral strategies), and how you motivate yourself (natural rewards)
Information without transformation is useless - consuming content feels productive but doesn't create change
Clarity comes from doing, not thinking - action reveals the next step when overthinking keeps you stuck
Your "why" must be deeply personal - surface-level motivations like "making sales" won't sustain you through challenges
Small actions compound - one class can lead to a PhD, one piece of content can change someone's life
"Information is not transformation. Information alone does not go anywhere." - Laura Miner
"Clarity comes from doing. It doesn't come from thinking." - Laura Miner
"Who you are is how you lead. And if your business is not aligned with who you are, and if you are not authentically aligned with who you are, it prevents you from being able to lead." - Laura Miner
Website: lauraminer.com
LinkedIn: @LauraWMiner
Newsletter: Available on her website
Book: [PLACEHOLDER FOR BOOK TITLE AND LINK]
00:00 – Welcome and Laura's backstory as Ati's mentor
05:30 – What is self-leadership and why it matters
12:15 – The three pillars: Think, Act, Motivate
18:45 – Why overwhelm and burnout happen (lack of clarity)
25:20 – The inner dialogue tool for better decision-making
32:10 – Becoming your inner CEO and leading yourself
38:40 – Motivation strategies that actually work
43:15 – Laura's transformation story: 1.9 GPA to PhD
45:50 – Where to connect with Laura
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.
90-Second Pitch Checklist (Free resource ) → ACCESS HERE
The 3-part checklist every organizer uses (Value • Relevance • Energy)
Why “your story” alone isn’t enough—and how to turn it into audience transformation
The tiny things that cost you big opportunities (time limits, naming the event right, etc.)
How to tie your actual expertise to an event’s theme so you’re an obvious fit
The 90-second pitch template that gets you booked (and how to film it like a pro)
How to instantly show organizers/Event hosts what you’ll teach + why it matters to their audience.
Why following directions signals professionalism and respect for the stage.
The way your on-camera energy predicts how you’ll hold a room.
How to connect your offer to your talk so speaking leads to clients, not just applause.
The step-by-step framework to repurpose your 90-second pitch for podcasts, panels, and conferences.
“Your story is powerful— but unless you connect it to the audience’s transformation, it’s just a story.” – Ati
“If you can’t stick to 90 seconds in your pitch, I can’t trust you with 20 minutes on stage.” – Ati
“Be the obvious fit: Value. Relevance. Energy. That’s the whole game.” – Ati
00:01 – Why I recorded this (speaker contest debrief + goal to educate)
02:16 – What you’ll leave with: 90-second pitch template + 3-part checklist
04:28 – Why rules matter (how tagging/format helps hosts find your entry)
06:48 – The 3-part checklist: Value • Relevance • Energy (what each really means)
08:54 – Deal-breaker #1: Vague topic / only personal story → how to add clear takeaways
11:12 – Deal-breaker #2: No title or outline → give a working title + 3 bullets
13:34 – Deal-breaker #3: Wrong fit / ignoring theme → how to thread your expertise
15:50 – Deal-breaker #4: Low energy/monotone → easy filming fixes that boost presence
17:58 – Deal-breaker #5: Didn’t follow directions (length, one video…) → respect the stage
18:45 – Deal-breaker #6: Voiceover edits vs. showing your face → we’re booking you, not an edit
19:58 – Deal-breaker #7: Didn’t say name/expertise or tie talk to business → this is lead-gen
21:15 – Deal-breaker #8: Got the event name wrong 😬 → how to never miss this again
22:22 – Recap + why this matters for podcasts, panels, & big stages
23:40 – The 90-second pitch template: hook, credibility, relevance, 3 takeaways, confident close
26:57 – What hosts fear (rambling, no timing, no prep) + how to calm those fears in your pitch
28:21 – Quick coaching to turn a “maybe” into a YES (value vs. energy tweaks)
30:31 – CTA: Spotify comments + Apple Reviews + tag me on IG @ati.g.branding
Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to portrait photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
Be You Brand is for the woman entrepreneur, business owner, or founder ready to build that million-dollar personal brand, mindset, income, and impact. If you’re ready to beat imposter syndrome and show the world your full potential while building a business and life you love, this is your room.
Categories: Entrepreneurship • Business • Marketing • Self-Improvement
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