SHOW DESCRIPTION
Ever wonder how to turn in-person connections into a thriving empire? In this power-packed episode, Ati sits down with Demiree Goldfarb, founder of Michigan's largest women's empowerment conference. Get ready for an unfiltered conversation about pivoting from a successful business to follow your true calling, building authentic communities, and what it really takes to create transformative events that sell out. If you've ever dreamed of making a bigger impact while staying true to yourself, this episode is your wake-up call.
Join us live at empowHer event in Detroit Michigan
https://www.eventbrite.com/e/empowher-2025-tickets-1053544773779?aff=oddtdtcreator
CONNECT WITH ATI
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Connect with me:
Instagram: @Ati.grinspun
Website: https://atigrinspun.com/
FB Community: Personal branding strategies for female entrepreneurs
GUEST BIO
Demiree Goldfarb is a trailblazer for women who are ready to stop playing small and take control of their lives. As the founder of empowHER, Michigan's largest women's empowerment conference and community, she's built a movement that brings thousands of ambitious women together to connect, grow, and own their futures unapologetically. She's also the host of the HBIC Podcast, where over half a million listeners tune in every episode for raw, unfiltered conversations about mindset, success, and embracing your full potential. When she's not rallying women at conferences or inspiring her audience on the podcast, Demiree balances family life with her passion for empowering others, bringing fresh perspectives and a no-BS approach to helping women create lives they're truly excited to live.
EPISODE HIGHLIGHTS
- The surprising pivot that led to creating Michigan's largest women's empowerment conference
- Why being "too similar" to someone else might be your biggest opportunity
- The truth about pricing events and why free isn't always better
- How to build genuine connections that turn into profitable partnerships
- The unexpected way to know if you're ready to host your own event
KEY TAKEAWAYS
- The real reason why some event creators succeed while others struggle (it's not what you think)
- How to build a community that sells out your events without constant promotion
- The counterintuitive approach to vendor and speaker selection that creates extraordinary experiences
- Why your "why" matters more than your "how" when building an event empire
QUOTABLE MOMENTS
"Your event is a reflection of who you are - you're allowed to make the decisions and be ruthless about who you let in." - Demiree Goldfarb
"When you invest in yourself, you understand that everyone else in the room also invested to be here. They're ready to make things happen." - Demiree Goldfarb
SPECIAL OFFER
Use code "ATI" for a free month of Demiree's membHERship program!
https://empow-her.mykajabi.com/offers/qLLkLESw/checkout
FIND DEMIREE
Instagram: @demireesuanne
Website: demireesuanne.com
EPISODE TIMESTAMPS
00:00 - Introduction and discovering brand synergy
01:20 - Demiree's journey: From boutique to empowerment conference
05:30 - The shift from selling products to selling experiences
11:34 - Building a community and rebranding
18:30 - The truth about event pricing and value
25:00 - How to start your own event
35:00 - Creating extraordinary experiences
42:00 - Details about empowHER Conference
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.
