Explore every episode of the podcast Be the Answer: Emarketed’s AEO Show

Alex explains how B2B brands can win AEO by building authority, citations, trust signals, and answer-ready content that AI systems actually cite.

AI tools are shaping brand perception before prospects visit your site. In this episode, Alex explains how AI search builds narratives from reviews, forums, and third-party mentions, why that makes reputation management a marketing issue, and how to audit and improve what AI says about your business using a simple Discover, Diagnose, Fix framework.

Most local businesses are completely invisible to AI search. In this episode, Alex breaks down Local AEO — the 5 signals AI uses to recommend local businesses, how to write FAQ content that gets cited, and a simple 5-step checklist you can start this week.

Most marketers think of AEO as something you do for AI assistants — but what if those same AI tools could help you build your optimization strategy?

The addiction treatment industry is a $42 billion market and AI is becoming the new front door. When families in crisis ask ChatGPT or Perplexity for help finding a rehab, most treatment centers don't even show up.

AI assistants like ChatGPT and Perplexity are becoming the new front door for healthcare. Patients ask about symptoms, treatments, and providers before they ever call your office. But here's the problem: most hospitals and rehab centers are completely invisible to these tools.

AI visibility is the new SEO KPI — but most teams don’t know where they stand. In this episode of Be the Answer, Alex introduces the Citation Audit: a simple, 60‑minute framework to measure how often your brand is cited by ChatGPT, Perplexity, and Google AI Overviews — and how to improve those numbers fast.

AI assistants are answering millions of questions daily — but is your content getting cited? In this episode of Be the Answer, Alex breaks down the AI Snippet Test, a dead-simple framework to check whether your content is formatted for extraction by ChatGPT, Perplexity, and Google AI Overviews.

Schema markup isn't just an SEO tactic anymore — it's the foundational layer that determines whether AI assistants cite your business or your competitor's. In this episode, Alex breaks down the four schema types that drive the highest AI citation rates..

Your FAQ page is either feeding AI answers about your business — or it's doing nothing. In this episode, Alex breaks down the AEO Eight, a dead-simple framework of eight question types that dramatically increase your chances of being cited by ChatGPT, Perplexity, and Google AI Overviews.

Most founders are still optimizing for Google — but AI has already moved on. When a potential customer asks ChatGPT, Perplexity, or Google's AI Overview for a recommendation, your brand either gets cited or gets skipped. 

Your brand might be great — but if AI can't find you, it can't recommend you. In this tactical solo episode, host Alex walks founders through the GEO Sprint: a seven-day, action-by-action playbook for becoming cite-worthy across ChatGPT, Perplexity, and Google's AI Overviews.

*Be the Answer* is the weekly show from Emarketed that teaches founders and marketers how to master Answer Engine Optimization — the emerging discipline of getting your brand cited, recommended, and surfaced by AI tools like ChatGPT, Perplexity, and Google's AI Overviews. Hosted by Alex, each episode delivers tactical playbooks — real frameworks, content strategies, and technical moves you can apply immediately to go from invisible to indispensable in the AI search layer. Subscribe now and visit Emarketed to check your AI Visibility Score.