We’re leaving the fluff at home to bring you no-nonsense commentary, fresh insights, and bold predictions about all things pet care. Whether you’re a pet parent, an industry professional, or a veterinary expert, Barking Mad promises you the conversations you crave from pet experts everywhere. Sponsored by BSM Aperture.
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Candid Conversations from the SUPERZOO Show Floor: Celebrating Neighborhood Pet Store Day!
Season 1 · Episode 64
Wednesday, September 17, 2025 • Duration 35:14
Independent pet retailers are the lifeblood of the pet industry—they’re the shops that know your dog’s name, guide you through tricky nutrition questions, and bring innovation to communities long before Amazon catches on. At SUPERZOO 2025, we sat down with the people and brands working to ensure indie retailers don’t just survive, but thrive. Tune in for candid insights from IndiePet, Earthwise Pet, Hollywood Feed, Dave’s Pet Food, and FirstMate Pet Foods about why the independent channel matters, how retailers are adapting to new challenges, and the role brands and organizations play in supporting them. We also spotlight Neighborhood Pet Store Day, happening this year on Saturday, Sept. 27, a nationwide celebration of IndiePet retailers that combines great deals, expert advice, and community connection.
26:28 – Meet Lizzie Schwakopf and FirstMate Pet Foods
25:33 – Today’s Key Takeaways
Candid Conversations from the SUPERZOO Show Floor: Real Talk with Daniel Schulof
Season 1 · Episode 63
Wednesday, September 10, 2025 • Duration 29:19
Live from the show floor at SUPERZOO 2025, we sit down with Daniel Schulof, Founder and CEO of KetoNatural Pet Foods and author of Dogs, Dog Food, and Dogma. In this candid conversation, Schulof pulls no punches on one of the most debated topics in pet nutrition—carbohydrates. From AAFCO’s upcoming Pet Nutrition Facts label changes to the spread of misinformation in pet nutrition, we explore how transparency in labeling could reshape consumer choices and companion animal health. This episode cuts through the noise with hard questions, bold insights, and a behind-the-scenes look at the challenges—and opportunities—facing the pet food industry today.
The Rising Tide of Invasive Species: How Pet Nutrition Could Be a Solution
Season 1 · Episode 62
Wednesday, September 3, 2025 • Duration 55:10
Invasive fish and marine animals are wreaking havoc on local waterways, economies, and even taking a toll on recreational fishing and boating, but a new wave of innovators is flipping the script. In this episode of Barking Mad, Dr. Stephanie Clark and Jordan Tyler dive into the wild world of invasive species—and how they might just be the next novel proteins in pet nutrition. From Asian carp in the Midwest to green crabs in New England and lionfish in the Gulf, meet the entrepreneurs and innovators turning ecological chaos into sustainable, nutrient-rich pet food. It’s part science, part strategy, and all about reimagining where we get our protein to feed the growing population of pets and people alike.
Beyond the Brands: Your Backstage Pass to SUPERZOO 2025
Season 1 · Episode 61
Friday, August 22, 2025 • Duration 42:22
Step onto the show floor at SUPERZOO 2025, North America’s largest pet industry trade show, without leaving the comfort of your home! In this episode, co-hosts Dr. Stephanie Clark and Jordan Tyler take you behind the booths and into their conversations with first-time exhibitors, longtime industry veterans, and innovators shaping what’s next for pets and their people. From playful product launches to thought-provoking insights on humanization, co-manufacturing, and what real innovation looks like, this is your backstage pass to the buzz, the lessons, and the laughs that made this year’s SUPERZOO experience unforgettable. And stay tuned for more episodes from the SUPERZOO 2025 show floor!
Bug Appétit: From Ick to Innovation on Insect-Based Pet Food
Season 1 · Episode 60
Wednesday, August 6, 2025 • Duration 47:16
Bugs: your dog’s been eating them anyway—why not make it official? In this episode of Barking Mad, Jordan and Dr. Steph dig deep into the world of insect-based pet nutrition—from black soldier fly larvae to crickets to mealworms. You’ll hear from scientists, brand leaders, and strategists about the surprising nutritional benefits, sustainability wins, and cultural hurdles of feeding bugs to our pets. Whether you’re intrigued or totally grossed out, this episode will challenge what you thought you knew about both “ick” and innovation.
Helpful Links
🦗 Learn more about the companies and brands featured in today’s episode:
🔬 Check out Protix’s cutting-edge research on the nutritional benefits of black soldier fly-based dog and cat food: https://protix.com/discovery-centre
Holistic Pet Nutrition: Not a Category, But a Concept
Season 1 · Episode 59
Wednesday, July 23, 2025 • Duration 43:52
Confused by the term “holistic” on pet food labels? You’re not alone. In this episode of Barking Mad, we unpack what holistic pet nutrition really means—from food energetics and antioxidants to species-appropriate diets and the One Health approach. With expert guests and a no-nonsense approach, join us as we help you navigate the science, the claims, and the gray areas of holistic pet nutrition so you can feed with confidence, not confusion.
Is Recyclable Pet Food Packaging A Lie? Unraveling The Pet Industry’s Plastic Waste Problem
Season 1 · Episode 58
Wednesday, July 9, 2025 • Duration 59:56
Tons of brands say their packaging is recyclable. But what does that really mean—and how does it actually happen? In this episode of Barking Mad, we unpack the truth behind pet food packaging: misleading claims, infrastructure gaps, consumer confusion, and the realities that make flexible plastics so difficult to recycle. With expert voices from packaging engineers, sustainability leaders, and recycling innovators, we explore where the system is currently breaking down—and the creative solutions shaping a more circular future. From mono-material films to diaper-inspired designs and return-to-retail programs, this conversation is anything but trash.
How to Think Like a Scientist (Even if You're Not One)
Season 1 · Episode 57
Wednesday, June 25, 2025 • Duration 41:25
Confused by conflicting headlines about pet nutrition? In this episode, we break down how to spot trustworthy research, avoid common pitfalls in scientific studies, and use AI tools to become a savvier, science-minded pet parent—no PhD required. Join co-hosts Jordan Tyler and Dr. Stephanie Clark with expert guest Dr. David Harmon as they speak truth to misinformation, give you the confidence to separate facts from fiction, and advocate for sound science when it comes to your pet’s health.
Helpful Links
🎙️ This episode calls back to several previous episodes:
Looking for Love: Swiping Right on Sustainable Cat Litter
Season 1 · Episode 56
Wednesday, June 11, 2025 • Duration 52:33
Is your cat litter giving you red flags? In this episode of Barking Mad, we’re breaking up with clay and introducing six sustainable litter options that are ready to commit—odor control, low dust, and all. From corn and walnut shells to tofu and recycled paper, meet the brands turning trash into treasure and poop into performance. Join us as we play matchmaker and help you find the purr-fect partner for your cat’s litter box needs!
Helpful Links
⛏️ Read more about the ecological impact of strip mining for bentonite clay and silica.
Get ready to go behind the scenes of Zoomark 2025—Europe’s largest pet industry trade show—and uncover what really separates European and American approaches to pet nutrition. From ingredient innovation to marketing tactics, this conversation explores why European pet owners demand proof on product claims, while those in the U.S. are often driven by emotion and storytelling. We’ll share insights from a six-week tour across the continent, revealing cultural differences that shape how we feed and care for our pets. Whether you’re a pet parent or industry professional, this episode provides an expert perspective into innovation, cultural nuances, and what truly makes a pet product stand out in the European pet market.
34:58 – Dumping Your Toxic Ex: How to Transition Successfully
36:45 – From Sticker Shock to Shocking Savings
39:11 – Are Cat Litters Really Flushable?
41:26 – The Truth on Toxoplasmosis
44:34 – Be Careful with Composting
45:05 – Don’t Eat the Litter!
47:40 – Today’s Key Takeaways
50:25 – And The Winner Is…
13:27 – Using Research to Truly Differentiate
15:14 – How the European Pet Market Differs from the American Market
27:37 – Porticos, People, and Pets: Key Takeaways from a Six-Week Tour of Europe
31:56 – Wrap Up and Stay Tuned!
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