We’re leaving the fluff at home to bring you no-nonsense commentary, fresh insights, and bold predictions about all things pet care. Whether you’re a pet parent, an industry professional, or a veterinary expert, Barking Mad promises you the conversations you crave from pet experts everywhere. Sponsored by BSM Aperture.
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Candid Conversations from the SUPERZOO Show Floor: Celebrating Neighborhood Pet Store Day!
Season 1 · Episode 64
Wednesday, September 17, 2025 • Duration 35:14
Independent pet retailers are the lifeblood of the pet industry—they’re the shops that know your dog’s name, guide you through tricky nutrition questions, and bring innovation to communities long before Amazon catches on. At SUPERZOO 2025, we sat down with the people and brands working to ensure indie retailers don’t just survive, but thrive. Tune in for candid insights from IndiePet, Earthwise Pet, Hollywood Feed, Dave’s Pet Food, and FirstMate Pet Foods about why the independent channel matters, how retailers are adapting to new challenges, and the role brands and organizations play in supporting them. We also spotlight Neighborhood Pet Store Day, happening this year on Saturday, Sept. 27, a nationwide celebration of IndiePet retailers that combines great deals, expert advice, and community connection.
26:28 – Meet Lizzie Schwakopf and FirstMate Pet Foods
25:33 – Today’s Key Takeaways
Candid Conversations from the SUPERZOO Show Floor: Real Talk with Daniel Schulof
Season 1 · Episode 63
Wednesday, September 10, 2025 • Duration 29:19
Live from the show floor at SUPERZOO 2025, we sit down with Daniel Schulof, Founder and CEO of KetoNatural Pet Foods and author of Dogs, Dog Food, and Dogma. In this candid conversation, Schulof pulls no punches on one of the most debated topics in pet nutrition—carbohydrates. From AAFCO’s upcoming Pet Nutrition Facts label changes to the spread of misinformation in pet nutrition, we explore how transparency in labeling could reshape consumer choices and companion animal health. This episode cuts through the noise with hard questions, bold insights, and a behind-the-scenes look at the challenges—and opportunities—facing the pet food industry today.
One Man’s Trash Is Another Dog’s Treasure: The Story of Upcycled Pet Food
Season 1 · Episode 54
Wednesday, May 14, 2025 • Duration 42:20
What if your dog’s favorite treat could help fight climate change? In this episode of Barking Mad, we dive into the world of upcycled ingredients—nutritious, sustainable materials rescued from food waste streams and transformed into pet nutrition gold. Hosts Dr. Stephanie Clark and Jordan Tyler are joined by industry leaders from the Upcycled Food Association, Ag Alchemy, and Trashy to explore how bakery scraps, carrot shavings, and even chicken fat are being reimagined through upcycling. Learn how these “scrappy” ingredients are reshaping pet nutrition, reducing environmental impact, and turning trash into treasure. Whether you're a pet parent or a brand, this is your behind-the-scenes look at the future of sustainable pet food.
🛒 Read more about Turning Grocery Waste into Nutritious Pet Food Ingredients:
H5N1 and Pets: What Every Pet Owner Needs to Know
Season 1 · Episode 53
Wednesday, April 30, 2025 • Duration 33:44
In this episode, we tackle the growing threat of H5N1, also known as highly pathogenic avian influenza, and its unsettling spread beyond birds into cats, dogs, and even dairy cattle. An expert panel from BSM Partners explains how the virus is transmitted, what makes it dangerous to pets and people, and why your pet’s food safety practices matter now more than ever. We break down the real risks and share actionable tips for safeguarding your home and pets. Lean on this episode in your quest to stay informed, stay prepared, and protect the companions who rely on you for safe, nutritious food!
💼 If you’re a pet food industry professional, check out our separate (also free!) webinar explaining how manufacturers can mitigate H5N1 risk and protect their supply chains: https://youtu.be/z-G1Z7cHuH4
The Beautiful Story of Regenerative Agriculture: Does the Future of Pet Food Start with Soil?
Season 1 · Episode 52
Wednesday, April 16, 2025 • Duration 42:30
What if the most nutritious food for your pet could also help heal the planet? Join us as we dig deep into the world of regenerative agriculture and what it means for the future of pet food. Co-Hosts Dr. Stephanie Clark and Jordan Tyler sit down with Angela Jackson of the Regenerative Organic Alliance, Caitlyn Dudas of Good Company, and the trailblazing team behind Cave Pets, the first certified regenerative organic pet brand, to unpack the science, the business case, and the tangible impact of regenerative practices—from boosting nutrient density in ingredients to rebuilding biodiversity on farms. (And stay tuned—this episode is the first of many for our ongoing series on sustainability initiatives across the pet industry!)
Check out these real-life studies on regenerative agriculture! 🧠
Peer-Reviewed Research: Soil Health and Nutrition Density: Preliminary Comparison of Regenerative and Conventional Farming: https://peerj.com/articles/12848/
Feeding the Future: Pet Trends and Technology from Global Pet Expo 2025
Season 1 · Episode 51
Wednesday, April 9, 2025 • Duration 25:45
What do dog-friendly popcorn, AI-powered pet feeders, and feline chin acne have in common? They were all part of the conversation at Global Pet Expo 2025—and they tell a bigger story about where the pet care industry is headed. Join us in this exclusive episode as host Jordan Tyler takes you to the heart of the show floor, where tech innovation and nutritional trends collided. From smart feeding systems to shelf-stable cat meals with roots in raw nutrition, we explore true novelty in the pet tech category—and share an important message about the overall state of pet care innovation.
Learn more about the bird flu and pet food safety…
Barking Up the Wrong Tree: How the PURR Act Could Undermine Pet Food Transparency and Safety
Season 1 · Episode 50
Wednesday, April 2, 2025 • Duration 40:39
What if the pet food labels you rely on to keep your furry family members safe suddenly became meaningless? What if brands could swap ingredients without telling you, slap trendy buzzwords on packaging without proof, and sidestep the very regulations designed to protect your pets? That’s exactly what’s at stake with the PURR Act—a piece of proposed legislation that promises to “unify” pet food regulations, but could actually strip away transparency, eliminate state oversight, and allow for deceptive marketing claims. Join us as we expose the hidden dangers of the PURR Act with Austin Therrell and Dr. Charles Starkey, breaking down exactly how this bill could make it easier for big pet food companies to cut corners while leaving pet parents and smaller brands in the dark.
Saving Pets, Losing Ourselves: The Realities of Veterinary Burnout
Season 1 · Episode 49
Wednesday, March 19, 2025 • Duration 45:59
Veterinary professionals dedicate their lives to caring for animals—but at what cost? Burnout in the veterinary profession is reaching a crisis point, with long hours, compassion fatigue, and financial stress pushing many to their limits. In this episode, we explore the realities of veterinary burnout with Dr. Joe Hill, DVM, and Dr. Frank Niles, PhD, uncovering the emotional, financial, and systemic challenges that make this field so demanding. We’ll discuss what pet parents can do to support their vets and why industry-wide change is essential for the future of animal care. Tune in to gain a deeper understanding of the pressures behind the exam room and what can be done to create a healthier, more sustainable profession.
Ancient Wisdom Meets Modern Science: Behind the Brand with Cave Pets
Season 1 · Episode 48
Wednesday, February 26, 2025 • Duration 33:17
What if the key to optimal pet health has been beneath our feet all along? In this episode of Barking Mad, we’re joined by Cico Rodriguez and Kathleen Fleck of Beyond Organic and Cave Pets to explore how regenerative organic agriculture, probiotics from soil, and nutrient-dense organ meats are transforming pet wellness. Learn why soil health is directly connected to human and pet health, why regenerative agriculture could be the future of farming, and hear fresh perspectives on nutrition.
01:50 – Introducing Cico Rodriguez and Kathleen Fleck
05:57 – The Origin Story Behind Garden of Life, Beyond Organic, and Cave Pets
10:07 – A Skeptic Turned Believer
The Billion-Dollar Deception of DCM: Inside KetoNatural’s Class Action Lawsuit
Season 1 · Episode 47
Wednesday, February 12, 2025 • Duration 47:10
This explosive episode unpacks the rise and fall of grain-free pet food, the controversial roles of the FDA and veterinarians, and the largest lawsuit in American pet food history. Through shocking data and first-hand accounts, join us as we expose how fear and misinformation reshaped an entire industry. Featuring an in-depth interview with Daniel Schulof, Founder and CEO of KetoNatural Pet Foods, this episode reveals the untold story behind one of the pet industry's most elusive scandals.
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