BAM Deepdives – Details, episodes & analysis

In this episode, we explore the dilemma facing marketers today: balancing the need to modernize brand assets with the importance of maintaining consistency. As the old certainties about what defines brand distinctiveness are challenged, brands must adapt while ensuring their visual identity remains effective and recognizable in today’s fragmented media environment.

Together with Professor Jenni Romaniuk, Research Professor of Marketing and Associate Director at the Ehrenberg-Bass Institute, we unpack the latest evidence-based insights on managing distinctive assets, including indicators for when to modernize and when to stay the course.

This conversation is essential for marketers navigating the tension between timeless principles of brand building and the demands of an ever-changing media ecosystem.

In this episode, we explore the dilemma facing marketers today: how to build a consistent brand in a world of media and creative fragmentation. As the old certainties of TV dominance fade, brands must adapt to a landscape where platforms demand novelty and freshness, while evidence insists on consistency and repetition. Together with Tom Roach, VP of Brand Strategy at Jellyfish and one of marketing’s most influential voices, we unpack the new rules for brand building and how to maintain singularity of message while meeting the relentless demand for fresh, platform-fit content. This conversation is essential for marketers navigating the tension between timeless fundamentals and evolving creative tactics.

What impact does and will artificial intelligence have on our society? How do we bring people and technology together? In this Casual Talks episode, Annette Doms and Daniel Hulme discuss these questions as well as digital ownership, Web3 and NFTs.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters

Episode 3 of our new Casual Talks series dives deep into the "age of chaos" with Bob Safian and Joeri Van den Bergh. Both speakers discuss how in this time of rapid high velocity change, generations are being influenced by this chaotic world and how this then affects how they look at society and therefore to marketing and brands.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters

In the second of our new season of Casual Talks, Samira Brophy and Victoria Hurth dive into sustainable impactful marketing. Samira Brophy dives into sustainability advertising and how companies can improve it to make more of an impact, while Victoria Hurth delves into a wellbeing economy and how it can be driven by purpose-driven organisations and meaningful work.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters

Mark Schaefer and Joeri Billast join Rebecca Cox in this edition of Casual Talks to how important personal branding, community and feeling is in marketing within smaller businesses to large corporates and even within the metaverse.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox (AdSomeNoise) | Produced by De Praeters

Robin Vissenaekens, director of JOE, explains in this podcast why the charity "Pakje van je hart" is still so necessary as 1 in 5 children in Belgium live in poverty. If you would like to donate, please visit the platform or buy a gift on Friday 8 December at the BAM Marketing Congress, as the JOE truck will be there all day.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

In this episode Karel Byloos of 49Meta explains us more about NFT's and web3 and how you can use it. He also explains how you can claim your "Re-think Token" made for the Marketing Congress.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

"Each company has a story to tell". In this episode podcast experts Koen Eykens & Pieter-Jan Theunis explain you why "Podcasts are here to stay".

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

E-mail marketing behoudt haar onverminderde belang als een essentieel communicatiekanaal om een nauwe band te onderhouden met uw klanten. In deze aflevering deelt Michelle Dassen van Flexmail inzichten over effectieve methoden om in contact te blijven met uw klanten.

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Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters