In the debut episode of B2Bsides, I dig into a few posts that actually made me stop scrollingâKaylee Edmondson on the chaos of demand gen, Brendan Hufford on the slow death of content marketing, and why âdata-drivenâ isnât the brag it used to be.
Then: a look at why weird ideas matter, featuring a Minecraft villain who bans creativity, a fake old-school marketer named Cap Capperson, and a death metal Lenovo ad that actually worked.
Also:
â The post you definitely shouldnât put on LinkedIn
â Udi Ledergorâs book (which is way too good)
â A music rec worth blasting
â And the best live photo Iâve taken in years
No frameworks. No funnel hacks. Just one marketer sharing stories, instincts, and a bit of noise.
Full show notes:
đď¸ B2Bsides â Episode 1: Weird on Purpose
Welcome to the debut episode of B2Bsidesâwhere brand, creativity, and marketing collide in a slightly weird, hopefully insightful way.
This week:
Why demand gen is misunderstood (and not just by your CFO)
Why being âdata-drivenâ is starting to feel like a red flag
The slow death of content marketing (and whatâs replacing it)
A Minecraft villain who hates creativity, and why Iâve worked at her company
Lenovoâs death metal ad, Tim Washerâs Cisco soap opera, the IBM one that never got approved, and the one character LinkedIn killed before he ever launched
Plus: one post that probably shouldnât be on LinkedIn, one book thatâs too good to ignore, and two music recsâone metal, one Freddie Mercury reincarnated
Venom Inc. â the band that helped invent black metal (and a photo Iâm genuinely proud of)
Spencer Sutherland â like Queen got reincarnated in a disco ball
Chloe Wilder â 18, from Nashville, and writing songs like sheâs already heartbroken in her 40s
Thanks for listening. Subscribe for more unpolished takes, creative therapy, and hot mess inspiration from the front lines of B2B.