B2B Performance Marketing Podcast – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

B2B Performance Marketing Podcast

Web Marketer

Business

Frequency: 1 episode/14d. Total Eps: 31

Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.

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RSS

Apple

Data updated on 30/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇩🇪 Germany - Marketing
30/07/2026
#77
🇬🇧 Great Britain - Marketing
10/05/2026
#79
🇩🇪 Germany - Marketing
08/10/2025
#82
🇩🇪 Germany - Marketing
26/09/2025
#64
🇬🇧 Great Britain - Marketing
23/09/2025
#72
🇬🇧 Great Britain - Marketing
06/08/2025
#100
🇬🇧 Great Britain - Marketing
24/07/2025
#86
🇬🇧 Great Britain - Marketing
01/07/2025
#82
🇬🇧 Great Britain - Marketing
07/06/2025
#89

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://webmarketeruk.com/downloads/breakthrough-blueprint/
4 shares

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

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RSS feed quality

To improve

Score global : 37%

Publication history

Monthly episode publishing history over the past years.

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Latest published episodes

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30. The AI Advantage - How to Prepare Your B2B Marketing for AI with Better Data and Strategy

Episode 30

Tuesday, June 16, 2026 • Duration 13:46

AI is changing B2B marketing fast. But better prompts won’t save bad data or weak strategy.

In this episode, Louis and Maelien explore what marketers should focus on now to stay ahead as AI becomes more embedded in advertising platforms.

They discuss why robust conversion tracking is the foundation of effective AI, the shift from channel-level optimisation to systems thinking, how integrating data sources can unlock better insights, and why independent thinking remains a critical competitive advantage.

If you're preparing your marketing function for an AI-driven future, this episode offers a practical framework to help you focus on what matters most.⏱️

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29. Grazing vs Dabbling - The B2B PPC Management Framework That Stops Wasted Optimisation Time

Episode 29

Tuesday, June 2, 2026 • Duration 11:20

Great ads management isn’t about doing more work. It’s about having the right system behind it.

In this episode, Louis and Maelien explore why operational frameworks are essential for consistent, high-quality performance marketing. They discuss the hidden cost of reactive account management, the difference between “dabbling” and “grazing” in ad accounts, and why the best frameworks create consistency without becoming rigid.

You'll learn how to separate baseline optimisation from bespoke strategic work, spot issues earlier, and build a process that makes every hour spent in your ad accounts more valuable.

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28. Don't Get Burned - B2B PPC Agency Red Flags Explained

Episode 28

Tuesday, May 19, 2026 • Duration 13:33

Not all PPC agencies are created equal.

In this episode, we break down the biggest B2B ad agency red flags — from overpromising and fake expertise to poor tracking, hidden data, account ownership issues, and “set and forget” management.

You’ll learn what a healthy agency relationship should actually look like, how to spot warning signs before performance drops, and the questions to ask if something feels off.

⏱️ Chapters:

00:00 – Why some agency relationships quietly fail

01:15 – Overpromising and the “say yes to everything” problem

03:40 – Spotting fake expertise and testing agency credibility

04:50 – Ad account ownership and why it matters 06:00 – Reporting, conversion tracking, and hidden performance issues

07:20 – Techno babble, jargon, and unclear communication

08:20 – Complacency, constant handovers, and pricing red flags

11:20 – Budget pressure and when scaling ad spend makes sense

12:05 – What a healthy B2B agency relationship looks like

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27. The Many Hats of a Modern B2B Performance Marketer

Episode 27

Wednesday, May 6, 2026 • Duration 14:11

You can’t master everything in B2B marketing- so what actually deserves your time?

In this episode, Louis and Maelien break down the core skill sets that drive real performance when you’re stretched thin.

From technical setup to creative, analytics, commercial thinking, storytelling and CRO, they explore what to prioritise, what to outsource, and how to play to your strengths. If you’re juggling multiple hats, this gives you a clear framework to focus on what truly moves the needle.

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26. Top 5 (Anniversary episode)

Episode 26

Tuesday, April 21, 2026 • Duration 14:33

It's 1 year since we launched the podcast so as a recap- here are the 5 lessons that actually moved the needle this year.

From finding the right budget (and why spending less can cost you more) to using lead friction to improve quality, this episode distils the biggest performance marketing insights from the past 12 months.

You’ll also rethink attribution entirely — and why chasing perfect data is a losing game. If you want clearer decisions, better leads, and more predictable pipeline, start here.

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25. Fix the Drop - How to recover from a B2B Google Ads performance drop without guesswork

Episode 25

Tuesday, April 7, 2026 • Duration 13:48

Google Ads suddenly stops working?

Lead volume drops, costs spike, and performance tanks overnight. Here’s how to diagnose and fix it fast. Learn a clear framework to pinpoint whether the issue sits in your ad account, landing pages, tracking, or external factors- and what to do in each case.

From reading CPC and conversion rate signals to reversing poor changes, fixing lead quality, and avoiding scaling mistakes, this episode gives you a practical playbook to get performance back on track.

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24. [Topic Request] One Thing To Focus On in B2B Google Ads

Episode 24

Wednesday, March 25, 2026 • Duration 14:06

Google Ads feels like a minefield, but most teams miss the two things that actually move performance. If you're spread too thin or unsure what to prioritise, this episode cuts it down to what matters: targeting real buyer intent and getting conversion tracking right.

You’ll learn why exact match search gives you control, how to filter out wasted spend, and why poor tracking quietly drains budget every day.

Fix these two areas, and your account becomes clearer, more efficient, and far easier to scale.

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23. Why B2B Marketing Data Enablement Leads to Better (And Faster) Decisions

Episode 23

Wednesday, March 11, 2026 • Duration 07:05

Manual reporting draining hours from your week?

Here’s how to automate the boring bits so you can focus on decisions that actually improve performance.

Louis and Maelien unpack the idea of data enablement in B2B performance marketing: why ad data needs commercial context, and why the real value isn’t in collecting data but interpreting it. They share the reporting problem that once cost their team hours every week, the Looker Studio limitation that broke their dashboards, and the automated spreadsheet system that ultimately saved 40+ hours per month.

If reporting is eating your optimisation time, this episode shows how to fix it.

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22. Tracking Isn’t Telling You Everything - What your CRM misses in B2B lead attribution

Episode 22

Wednesday, February 25, 2026 • Duration 13:59

Lead attribution headaches? You're not alone.

In this sharp Curveball Clinic edition, Louis and Maelien tackle three real-world questions marketers face when CRM data and ad platform reports don't align.

You'll learn how to handle mismatched lead sources, why last quarter’s data keeps changing, and what “50 conversions” actually means when your CRM only shows 30 leads.

Packed with clarity on attribution windows, data lag, call tracking, and signal quality- this episode helps you reframe attribution as a story, not a single source of truth.

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21. All Brands On Deck - The Real Reasons Behind Using Brand Search in B2B Ads

Episode 21

Wednesday, February 11, 2026 • Duration 08:29

Brand search: smart strategy or budget drain?

If competitors are bidding on your name, ignoring branded keywords could cost you leads. In this episode, Louis and Maelien unpack when to use brand search in B2B paid media, how to defend your territory, and why attributing conversions to brand ads is trickier than it looks.

Learn how to budget, exclude brand from Performance Max, and use Auction Insights to your advantage- all while keeping your CPA honest. Practical, no-nonsense guidance for paid search managers navigating the brand vs. performance debate.

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B2B Performance Marketing Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

B2B Performance Marketing Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other1

Apple Podcasts

Spotify