B2B Marketing Needs Don Draper – Details, episodes & analysis

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B2B Marketing Needs Don Draper

True

Business

Frequency: 1 episode/37d. Total Eps: 45

B2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew. B2B marketing has become repetitive – there’s an overfocus on the rational, on sales activation, and short-term goals. B2B marketers have forgotten the human element of advertising that Don Draper always looked for, the importance of finding the emotional truth that should drive every campaign. And we’ve forgotten the one thing that Don Draper never did; to be successful, you need to stand out. Brands don’t become famous by staying in the crowd.

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🇬🇧 Great Britain - marketing
04/06/2026
#99

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https://guild.co/
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https://www.trueagency.com/truth-sessions/b2b-needs-don-draper-live
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Score global : 58%

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Building a B2B Challenger Brand

Season 3 · Episode 21

Monday, November 17, 2025 • Duration 27:41

Welcome back to B2B Needs Draper, where we delve into the art of B2B marketing and chat with industry leaders to gain insights into their strategies. In this episode, we speak with Sumi Shukla, the Vice President of Marketing at Riverbed Technology, to uncover how her team competes in a challenging market against industry giants like Cisco and Dell. Sumi shares her thoughts on the importance of understanding the audience, leveraging new channels like video and employee advocacy, and finding the balance between rational and emotive communications.

We also discuss:

Challenges in maintaining creativity in B2B marketing
Embracing video as a key channel for reaching and engaging the target audience
Incorporating emotive and opinion-driven content in localized efforts
Drawn inspiration from B2C campaigns

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Creative B2B marketing Innovation at Cisco

Season 3 · Episode 20

Monday, November 17, 2025 • Duration 24:56

Welcome back to B2B Needs Don Draper, the show that's as irresistible as Don Draper’s pitch.

Today we are speaking with Emma Roffey, the former VP of marketing for EMEA at Cisco. With a career spanning nearly two decades at Cisco, Emma has witnessed and contributed to the evolution of IP-based networking technologies which have shaped the digital landscape we know today.

Emma's journey at Cisco is a testament to her creativity, energy, and passion for what she does.

We discuss:

Factors contributing to the sea of sameness in B2B
The challenges of executing a humor-based campaign
The need for questioning and breaking the norm in jargon-filled communication
Drawing parallels between B2B and B2C marketing
The need for businesses to adapt, be smarter, and maintain their brand value

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The importance of a unified brand when your offering is complex

Season 3 · Episode 11

Monday, November 17, 2025 • Duration 25:51

Justin Garrett is the Global Head of Brand and Digital Marketing at Broadridge, a global fintech leader with $5 billion in revenues, handling millions of daily trades.

Before leading this operation, Justin held roles at Accenture, JP Morgan Chase and Citi.

We discuss:

How to get great B2B stories
Bringing Broadridge’s brand message to life
Communicating the depth of brand offerings

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Lessons on storytelling from inside Google and Instagram

Season 3 · Episode 10

Monday, November 17, 2025 • Duration 21:04

Jennifer Garcia spent five years as the head of integrated marketing at Instagram. Before this, she held senior roles at Google and Nokia.

She has fifteen years of experience in both B2B and B2C marketing. During this time, Jennifer has collated knowledge in integrated marketing, brand marketing, product marketing, corporate communications and go-to-market strategy.

We discuss:

How working at Instagram and Google has shaped her as a leader
Convincing senior leaders of the power of brand
How to find forward thinking marketers that understand brand
Types of media needed for brand building versus sales activation

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Making sense of Enterprise marketing

Season 3 · Episode 9

Monday, November 17, 2025 • Duration 17:31

Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice.

As a natural storyteller, Brian also uses creative campaigns to grow brand awareness. This has allowed him to deliver revenue and profitability for five business units valued at $1B in annual revenue.

We discuss:

Influencing the minds of future buyers
Balancing competing priorities of brand and demand
How B2B marketers can harness emotional messaging
The power of distinctive assets

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B2B Needs to be Brave

Season 3 · Episode 8

Monday, November 17, 2025 • Duration 29:28

Mark Choueke is author of the new book ‘Boring to Brave’.

Mark has spent over 20 years at the heart of B2B marketing. Over that time, he’s helped grow more than 50 B2B technology companies across the world and was formerly the editor of Marketing Week Magazine.

Mark has also been a speaker at many B2B events, such as “Think with Google”, and “Viva Technology”.

We discuss:

How bravery benefits B2B brands
How to produce marketing that drives long term growth
Utilising emotional storytelling to connect with B2B audiences
How taking risks in B2B can differentiate you from competitors

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This is the Golden Age of Marketing

Season 3 · Episode 7

Monday, November 17, 2025 • Duration 20:09

Sara Richter is CMO at Emarsys, the omni-channel customer engagement platform, which empowers marketers to build, launch, and scale personalised cross-channel campaigns that drive business outcomes.

Sara is a creative marketing leader with more than 15 years of experience in high-growth, fast-paced martech organisations. She is passionate about building revenue-oriented marketing teams.

We discuss:

The challenge of marketing to marketers
What B2B marketers can learn from sales-focused models
Advice for B2B brands facing a likely economic downturn
How big brand campaigns can drive short-term sales
Why now is the ‘Golden Age’ of marketing

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Richard & Cos review 2022 and preview 2023

Season 3 · Episode 6

Monday, November 17, 2025 • Duration 37:35

Richard Parsons and Cos Mingides are the co-founders of True, which was recently named B2B Creative Agency of the year - and the brains behind the B2B Needs Don Draper podcast.

The last year of the podcast has welcomed some fantastic guests from a broad spectrum of brands giving their views on how B2B Marketing is changing and how they’re running marketing in their organizations

Richard and Cos respond to key points shared last season and their thoughts on the matter.

We discuss:

Why now is a good time to be in B2B Marketing
Emotion and creativity the new paradigm in B2B Marketing
The key lessons B2B brands can learn
The problem within B2B right now
What being a bit more Don Draper mean for B2B brands

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Transforming brand perception with ŠKODA UK

Season 3 · Episode 5

Monday, November 17, 2025 • Duration 25:08

Kirsten Stagg is the Marketing Director at Skoda UK. She has delivered record-breaking marketing performance, market share and profit growth whilst delivering a 53% increase in average product sales.

Using creativity and self-deprecating humour, Kirsten has helped transform the brand into an incredible success story and has elevated the ŠKODA brand.

We discuss:

How Skoda used marketing to refresh brand perception
Utilising the power of creativity to engage a greater audience
How Skoda is utilising emotional marketing today
Why there is a lack of creativity within the automotive industry

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Making sense of brand and demand in B2B

Season 3 · Episode 4

Monday, November 17, 2025 • Duration 18:10

Mariska van Beukering currently works for Equinix: the world’s biggest digital infrastructure company, where businesses can scale with agility, speed the launch of digital services, and deliver world-class experiences.

Mariska comes to us with deep experience in IT and has skills in brand management, marketing planning, lead generation, and strategic marketing.

We Discuss:

Effective B2C strategies that can be applied to B2B
The power of hyper-targeting specific audiences
Balancing long-term brand building with short-term sales activation
The best ways to drive growth for B2B brands
How to build strong brand awareness with new audiences

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B2B Marketing Needs Don Draper – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

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Apple Podcasts

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B2B Marketing Needs Don Draper – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Other2

Related Shows Based on Content Similarities