Do you resist change, even though you know it’s necessary for growth? You’re not alone. This episode is for anyone ready to turn resistance into results.

In this episode, Donna Peterson shares her personal story as she prepares to navigate a year of profound change following the recent passing of her mother and business partner. With a year of unknowns ahead, Donna explores how to embrace this transition and turn it into a positive, transformative experience. Drawing on this deeply personal journey, she reflects on the parallels between adapting to change in life and evolving within the dynamic world of B2B marketing.

In today’s fast-paced business environment, staying the same is no longer an option. Donna explains how marketers can adapt and thrive in a changing world with practical, actionable strategies. You’ll learn how to navigate resistance, embrace new tools, and stay ahead of the curve—without feeling overwhelmed.

Whether you’re grappling with new technologies or rethinking your marketing strategy, this episode offers the inspiration and guidance you need to move forward confidently.

Why You Should Listen:

• Gain clarity on why resistance to change could be holding you and your team back.
• Learn the four steps to embracing change: reflect, educate, start small, and trust the process.
• Hear Donna’s personal story of resilience and how it inspired her to rethink marketing strategies for long-term growth.
• Discover how to enhance your brand recognition with quality marketing tactics that evolve with your audience's needs.

Episode Highlights:

• [0:00] Introduction and Personal Reflection: Donna shares how her year of personal change shaped her views on marketing.
• [0:53] Marketing in a Changing World: Why staying the same isn’t an option in today’s landscape.
• [1:45] Embracing Change in Marketing: The importance of adaptability and innovation.
• [3:28] Steps to Embrace Change: Donna’s actionable framework to help you adapt.
• [5:25] Educating Yourself and Starting Small: How to implement change without overwhelming your team.
• [9:48] Trusting the Process: The value of patience and consistency in navigating change.
• [12:15] Conclusion and Looking Ahead: A message of optimism and a call to action for listeners.

Take the Next Step:

Change can be challenging, but it’s also the key to growth. Ask yourself:
What’s one small change I can make today to improve my marketing efforts?

Donna encourages you to share your reflections and progress:

• Connect on LinkedIn: Donna Peterson
• Explore marketing strategies: World Innovators

Powerful Quote from the Episode:

“In marketing, staying the same is falling behind. It’s time to adapt, evolve, and thrive.”

Subscribe and Share:

🔔 If this episode resonated with you, subscribe to the B2B Marketing Excellence Podcast and leave a review. Share it with colleagues or friends who might need that extra nudge to embrace change in their personal or professional lives.

Let’s embrace change together—one step at a time.

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

The Importance of Human Emotion in B2B Marketing

Episode Summary:
Did you know that 80 million people watch Hallmark Christmas movies each year? What makes these predictable stories so captivating? It's the emotional journey. In this episode, Donna shares how B2B marketers can take inspiration from these feel-good films to infuse emotion into their marketing campaigns.

Donna discusses why humanizing your marketing efforts is critical in today's competitive landscape and offers five actionable steps to help you create campaigns that resonate deeply with your audience. She emphasizes that emotion is not just for consumer brands—it’s a powerful tool for B2B marketers to stand out, build trust, and drive meaningful impact in the marketplace.

Key Takeaways:

• Why emotional resonance works, even in predictable stories.
• How to use storytelling to humanize B2B marketing campaigns.
• Five actionable steps to craft marketing messages that inspire and engage.
• Why now is the time for marketers to prove their value and create campaigns that drive real-world change.

Quote of the Episode:
"The conversation changes the world—just like GE's tagline, we have the power as marketers to make a difference not only in business but in the world."

Stay Connected:
Follow us for updates and new episodes every week with actionable steps to enhance your marketing efforts. Together, we can elevate the industry and drive change.

Have questions or need help? Reach out to Donna directly at dpeterson@worldinnovators.com.

Connect with Donna:

• LinkedIn: World Innovators
• Website: World Innovators

🔔 Don’t forget to subscribe to the B2B Marketing Excellence Podcast and share this episode with your colleagues who want to improve their email marketing strategies.

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson delves into the fundamentals of ChatGPT and its practical applications for B2B brands. Donna explains what ChatGPT is, how it evolved from its initial launch in 2022 to the more advanced ChatGPT-4 Turbo, and emphasizes its critical role in optimizing various business tasks such as research, content creation, customer support, and email campaigns. She provides actionable advice on how B2B companies can integrate and utilize ChatGPT effectively, including practical tips on getting started, best practices, and how to personalize the AI's output to reflect a unique brand voice. Stay tuned to learn how this AI tool can save your business time, reduce costs, and help build deeper relationships with clients and prospects.

Timestamps-

00:00 Introduction to Chat GPT

01:14 Understanding Chat GPT

02:48 Evolution of Chat GPT

05:25 Why Chat GPT is Essential for B2B Brands

06:44 Practical Applications of Chat GPT

12:37 Getting Started with Chat GPT

13:35 Best Practices for Using Chat GPT

16:26 Staying Updated with AI Tools

17:44 Conclusion and Recap

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Cheryl Bates, an Audience Growth and Engagement Manager, about the importance of evolving marketing strategies in the rapidly growing agricultural sector. They discuss how modern technologies like AI and new machines are transforming farming, the need for tailored content for different demographics, and how various formats such as video, digital guides, and interactive content can engage younger audiences. Cheryl also highlights the importance of understanding target audiences, retention strategies, and continually reassessing marketing efforts to stay relevant and effective.

Timestamps-

00:00 Introduction to the Global Agricultural Market

01:22 The Importance of Evolving Marketing Strategies

02:11 Challenges in the Agricultural Industry

03:45 Technological Innovations in Agriculture

04:59 Adapting Marketing for Different Demographics

06:54 Engaging the Younger Generation in Farming

10:44 Effective Communication and Team Collaboration

13:39 Successful Marketing Strategies and Examples

21:25 Analyzing Metrics for Continuous Improvement

25:26 Conclusion and Final Thoughts

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson interviews Laurie Hachmeister, VP Corp Mktg at Marketing & Technology Group on the important balance between lead generation and branding. The discussion emphasizes how branding serves as a solid foundation for long-term business growth and successes, while lead generation drives immediate results. They cover various facets of marketing, including industry insights, building relationships, trust, and the role of AI tools. The talk encourages marketers to adopt a strategy that incorporates consistency and quality over mere volume, and to educate audiences before selling to them. The episode concludes with insights on the importance of authenticity, efficient marketing strategies, and the evolving marketing landscape.

Timestamps-

00:00 Lead Generation vs. Branding

01:21 Insights on Quality Marketing

03:10 The Importance of Branding in Building Trust

08:01 Educate, Don't Just Sell: Insight Selling

08:49 Sales and Marketing: A Symbiotic Relationship

17:48 The Value of Quality Leads Over Quantity

22:36 Leveraging AI Tools in B2B Marketing

26:11 Conclusion: Authenticity and Relationship Building

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

🔔 Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

The Crucial Role of Branding in Building Trust and Longevity for Legacy Brands

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of branding with Tamara Loring, the brand ideologist for The Entrepreneur Source. They debunk the myth that legacy brands don't need to focus on branding and explore how maintaining a strong 'why' can keep a brand relevant and trusted. Loring shares insights from her experience, emphasizing the need for organizations to communicate their brand story consistently and evolve with changing technologies to avoid obsolescence. The conversation underscores the significance of internal and external stakeholder alignment and the impact of branding on long-term business success.

Timestamps-

00:00 Introduction: Branding vs. Lead Generation

00:34 Meet the Host and Guest

01:18 The Importance of Branding

02:57 Legacy Brands and the Risk of Obsolescence

04:47 Adapting to Change: Technology and Branding

07:04 The Role of Brand Ideology

08:56 Consistency and Repetition in Branding

13:50 Coaching and Finding Your Why

25:19 Conclusion and Final Thoughts

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of building relationships in marketing and how AI tools can aid in this process. She emphasizes that while traditional marketing strategies often fail, integrating AI tools can transform marketing efforts. Donna covers various AI tools like ChatGPT, Descript, and Canva, highlighting their benefits in audience research, content creation, and engagement. She also offers practical advice on setting objectives, managing multiple touchpoints, and ensuring data privacy. The episode aims to help marketers transition from broad, generic promotions to tailored, relationship-focused strategies.

They touch on-

• How AI tools can transform B2B marketing by building relationships
• Customer-centric messaging
• Know the audience through research and personalized messaging
• Building and maintaining long-term business relationships
• Challenges marketers face, such as lack of time and managing multiple touchpoints
• Introduction to various AI tools like ChatGPT for research and content personalization
• Best practices for using AI tools, including setting objectives and ensuring the content reflects the brand's voice 
• Utilizing tools like Descript for video editing and Canva for graphic creation and engaging content
• Warnings about the use of AI tools regarding proprietary information and data privacy

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

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Links to platforms mentioned-

• ChatGPT
• Descript
• Canva

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Amy Miller, Director of Product Strategies & Client Success at Informa. They discuss the misconception that email marketing is no longer effective; emphasizing the importance of email marketing in reaching the right audience, the significance of personalized content and authentic brand communication. They share insights on best practices, like keeping emails concise, placing important links strategically, and leveraging new tools like AI wisely. The conversation underscores the value of industry-specific lists, maintaining integrity in email marketing, and complying with regulations to build long-term relationships with subscribers. 

They touch on-

• Email marketing advantages
• Email marketing measurable success- open rates, click to open rate, subject lines
• Industry lists and compliant email lists
• Brand authentication
• AI
• Personalized email content

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Jackie Kingsley, the Senior Director of ESG at a global distribution company, to share her expertise on integrating ESG initiatives into business operations. Jackie underscores the critical role of top management support, setting clear ESG goals, and engaging employees through education and participation. She highlights examples of how ESG efforts have led to operational efficiencies, cost savings, and a smaller carbon footprint, such as upgrading to energy-efficient systems and optimizing delivery routes. Jackie's insights into driving change, balancing training approaches, and fostering a culture of sustainability provided listeners with actionable strategies for enhancing their own ESG programs. The episode serves as a valuable resource for businesses aiming to make a positive environmental impact while also reaping financial benefits.

They touch on-

• Importance of ESG initiatives for companies: tax incentives, reputation, brand loyalty, attracting talent, and appealing to investors
• Insights on ESG, emphasizing environmental, social, and governance considerations
• Importance of top management and board buy-in for successful ESG implementation
• Success stories of ESG initiatives leading to operational improvements and cost savings
• Emphasis on renewable energy sources and commitment to achieving 100% green kilowatt hours
• Approach to engaging employees in ESG initiatives, including employee resource group and webinars
• Initiatives and training programs for environmental sustainability and safety

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

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• Google Podcasts

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kait Wilsterman, Marketing & Community Relations Manager at TuscoMFG discuss the strategic use of LinkedIn for B2B marketing in the manufacturing sector. They highlight the importance of aligning LinkedIn content with a company's vision and values, the benefits of personal and company pages, and the need for flexibility in content planning. The conversation also covers the role of employee engagement on LinkedIn and the platform's value for networking and industry engagement.  

They touch on-

• Challenges faced by manufacturers with lean marketing teams
• Strategic use of LinkedIn for marketing
• Leveraging LinkedIn for sharing informative content
• Importance of consistency in posting and use of scheduling tools
• Benefits of company and individual LinkedIn pages
• Importance of flexibility in content planning
• Significance of employee engagement on LinkedIn
• Importance of personalized and authentic communication on LinkedIn
• Evolving role of LinkedIn beyond job searching

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

Guest Bio: As the Marketing & Community Relations Manager at TuscoMFG, Kait creates and administers effective marketing campaigns that generate leads and drive sales for the company. She has an MBA in Marketing and over 10 years of experience in marketing communications, content creation, and social media management. Her primary duties entail creating and administering nurture email campaigns, content creation for website and social media, and assisting the sales team with qualifying leads and prospective clients. Additionally, she coordinates with outside agencies for outbound lead generation and market penetration campaigns. 

Linkedin: https://www.linkedin.com/in/kaitgw/

____________________________________________________________________________________________________

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kristi Dougherty, Founder & Chief Consultant at Reach Consultancy delve into the critical aspects of marketing and planning successful business events. They tackle the importance of budgeting, understanding audience demand, and the rise of niche-specific events and executive retreats. With the event landscape evolving, they emphasize the need for companies to adapt by offering targeted experiences that provide educational content and networking opportunities. kristi also shared her expertise on the ideal marketing timelines for various types of events, from large trade shows to intimate customer-targeted gatherings, and the shift in webinar promotions. The discussion highlighted the importance of aligning marketing messages with potential attendees' interests to capture their attention effectively. For businesses seeking to enhance their event strategies, this episode offers valuable guidance and actionable insights.

• Relevance of trade shows in the current marketing landscape
• Value of in-person events in the digital age
• Importance of first-party data and audience growth strategies
• Significance of creating valuable and educational content
• Benefits of in-person events compared to virtual events
• Trend of upper management and entire teams attending trade shows
• Anticipating and preparing for organizing an in-person event
• Trend of smaller, niche-specific events
• Rise of executive retreats and specialized workshops
• Marketing and planning timelines for business events

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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Guest Bio: Kristi Dougherty is a Media & Event Consultant and Industry Speaker, focused on magazine brand & revenue management; event launches and management: strategy, operations, marketing, and agendas; general marketing strategy and execution, revenue growth across channels and corporate level leadership.

Linkedin: www.linkedin.com/in/kristidougherty

____________________________________________________________________________________________________

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Stacy Gaines, Business Development Manager at Texture Publishing, explore marketing strategies for pharmaceutical manufacturers. They emphasize the significance of building trust, setting realistic timelines, and understanding the sales cycle. Stacy shares her four tried-and-true strategies, highlighting the importance of asking questions and maintaining relationships. They discuss the value of in-person meetings and the need to be strategic and persistent in pursuing partnerships. Stacy also advises making it easy for clients to buy and being honest about onboarding times. The conversation covers the nuances of relationship building and the importance of knowing when to refer business elsewhere to maintain trust.

• Importance of building relationships in marketing for pharmaceutical manufacturers
• Segmenting files for effective marketing strategies
• Prioritizing metrics for evaluating campaign success
• Strategies for building trust and relationships with clients
• Realistic timeline for building trust and closing deals
• Importance of multiple touch points in the sales cycle
• Strategic approach to lead generation and differentiation from competitors
• Importance of in-person meetings and face-to-face interactions
• Persistence and finding new ways to reach potential clients
• Making it easy for clients to buy from you and setting realistic expectations

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

Guest Bio: Stacy Gaines is a Senior Business Development Manager focused on sales operations and marketing with deep experience in the technology, entertainment and service industries. She is a hands-on leader and mentor who builds high performance teams to assist with new account development, strategic partnerships, advertising, P&L mgmt, print media.

____________________________________________________________________________________________________

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Episode Summary:

In this episode of the B2B Marketing Excellence Podcast, Donna Peterson dives into a critical challenge facing industrial B2B marketers: avoiding email spam traps and maintaining high-quality, compliant email lists. With 80% of marketers struggling with deliverability issues due to low-quality lists, Donna outlines practical strategies to ensure your campaigns reach the right audience while protecting your domain reputation.

You’ll learn:

1. The Risks of Poor-Quality Lists: Spam traps, blacklisted domains, and disengaged buyers.
2. Laws and Compliance: How regulations like GDPR and CAN-SPAM build trust and ensure accountability.
3. Actionable Checklist: Tips on source credibility, audience alignment, data hygiene, opt-ins, verification tools, and regular updates.
4. The Cost of Neglect: Real-world examples of companies who suffered long-term damage from using cheap or outdated lists.

Resources Mentioned:

• Target Audience Worksheet - https://bit.ly/B2BAudienceWorksheet
• Email Quality-Control Checklist - https://bit.ly/AvoidBadEmailLists
• Recommended Tools: AtData (www.atdata.com)

Episode Breakdown:

• [00:00] Introduction: Why email deliverability matters.
• [00:20] Understanding spam traps and their impact.
• [01:47] The risks and long-term damage of low-quality lists.
• [05:42] Overview of compliance regulations.
• [09:17] A step-by-step guide to maintaining list quality.
• [15:21] Closing thoughts and how to get additional resources.

Download the checklist and Target Audience Worksheet to ensure your email campaigns avoid spam traps and stay compliant. Have questions or need help? Reach out to Donna directly at dpeterson@worldinnovators.com.

Connect with Donna:

• LinkedIn: World Innovators
• Website: World Innovators

🔔 Don’t forget to subscribe to the B2B Marketing Excellence Podcast and share this episode with your colleagues who want to improve their email marketing strategies.

#spamTraps #emaillists #b2bmarketing #qualityemaillists #emailmarketing

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Simone Bonino from Altair about strategies to grow industrial brands. They discuss the importance of understanding the market, knowing product USPs, and maintaining focus in go-to-market plans. Simone emphasizes the need for intuitive software solutions, addressing labor challenges, and the transition to smart factories. They also touch on the significance of branding and education in marketing. Simone shares insights on content creation, advocating for solution explainers using CGI or infographics to convey complex technical concepts effectively.

During this podcast we touched on- 

• Developing and delivering a global go-to-market plan for manufacturing solutions
• Differentiating Altair's manufacturing solutions in a competitive market
• Effective content creation and multimedia strategies
• Collaborative approaches for global marketing activities
• Knowing the market and understanding customer pains
• Identifying solutions' unique selling points and addressing customer pains
• Focusing on specific target personas and detailed strategy execution
• Differentiating Altair's manufacturing solutions in a competitive market
• Leveraging technology to address talent challenges and digital transformation
• Educating the next generation of engineers and building relationships through education

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

Guest Bio: Simone has over 30 years of experience in the PLM and manufacturing industry. As VP, Business Development, Manufacturing Solutions at Altair, he is responsible for developing, delivering, and supporting global go-to-market strategies for Altair's manufacturing solutions. He focuses on identifying scalable and proven solutions to replicate success across direct and indirect channels. 

____________________________________________________________________________________________________

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this podcast episode, Haley Pesce from DealCloud joins the interviewer, her mother, to discuss the synergy between marketing and sales. They explore how these departments can collaborate to improve client relationships and drive business growth. Haley shares her approach to building trust with clients, including personalizing outreach with her headshot. The conversation touches on the importance of maintaining client relationships post-sale and the value of incorporating client feedback into product development. The episode wraps up with a mutual appreciation for the insights shared, highlighting the benefits for the podcast's audience.

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Guest Bio: Haley Pesce

I am an Associate Client Development Director at DealCloud, a leading provider of software solutions for the private capital markets. With over 3 years of experience in sales and marketing, I help drive expected value and growth out of target regions and segments across various sectors of private capital, such as private equity, investment banking, venture capital, and real estate.

My core competencies include identifying and qualifying prospects, developing and implementing targeted marketing campaigns, negotiating contracts, performing due diligence, cold-calling, and keeping up with market trends. My mission is to deliver exceptional service and value to our clients and prospects and to leverage my domain expertise in financial services and digital strategy.

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*** Reach out to dpeterson@worldinnovators.com
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*** Visit www.worldinnovators.com
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*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson spoke with Courtney Nagel from WTWH Media about adapting marketing strategies in a dynamic market. They discussed the importance of industry-specific messaging, building trust and credibility, and the role of multichannel marketing. Courtney emphasized the need for agility, honest conversations with partners, and learning from both successes and failures. They also touched on the impact of digital and remote interactions on B2B marketing, the significance of understanding customer preferences, and the importance of trust and collaboration within a company.

Some of the topics they covered are:

03:00- Balancing Lead Generation and Branding - Navigating the balance between lead generation and branding in marketing, emphasizing the importance of building audience trust.

10:47- Utilizing ChatGPT and Industry Specific Content - The value of utilizing resources like ChatGPT and industry-specific content to create tailored marketing messages.

18:05- Community Engagement and Audience-Centric Approach - The focus on community engagement and an audience-centric approach in publishing to keep subscribers engaged and informed.

21:25- Honest discussions and turning marketing strategies around - The importance of honest discussions with partners, turning marketing strategies around, and the impact of testing new approaches.

23:20- Challenges in tracking marketing ROI - Challenges in tracking marketing ROI and the confidence needed in reaching the right audience.

26:18- The effectiveness of multichannel marketing and the importance of frequency - The effectiveness of multichannel marketing, the importance of frequency in emails, and the impact of timing in marketing communications.

34:46- Building trust, teamwork, and transparent communication - The importance of building trust, teamwork, and transparent communication within departments for effective collaboration.

For WTWH Media, growth and expansion is a direct result in knowing their audiences and giving them the information they truly need.

If you would like to talk about WTWH Media advertising opportunities, please feel free to reach out to Donna Peterson at dpeterson@worldinnovators.com.

Guest Bio:

Courtney Nagle Senior Vice President, WTWH MediaSenior Vice President at WTWH Media focused on building strong customer relationships and delivering true ROI for marketers. At WTWH, we are passionate about tech-enabled B2B media, focusing on customers and their success, events to bring buyers and sellers together, and high quality brands and content. Our vision is to be the preeminent data-driven, tech-enabled B2B digital media platform combining multi-vertical audience reach with a full suite of B2B demand solutions.

================================== 

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================================== 

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https://www.worldinnovators.com/b2bmarketingexcellence

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence Podcast, Donna and Tiago Ferreira, founder of Podsqueeze, discuss the role of podcasting in fostering relationships that instill trust. Tiago, host of the Wannabe Entrepreneur podcast, shares how podcasting has been a learning tool and a way to connect with admired entrepreneurs. Additionally, they explore the use of AI tools like PodSqueeze for content creation, which Tiago co-founded to assist podcasters with show notes and repurposing content. The conversation touches on the challenges of measuring the direct impact of podcasting on business growth but highlights its value in branding and relationship building.

Potential for podcasts to help businesses connect with their audience and build trust.

• Use of AI tools like PodSqueeze to generate content for podcasts.
• Discussion on the frequency of podcast episodes and the importance of consistency.
• Importance of podcasting as a tool for branding, marketing, and self-development.
• The role of podcasting in creating an intimate and personal connection with the audience.

Podcasting is a great way for listeners to get to know you and your brand. People like to work with people like themselves and with a podcast they will find a common bond. This is priceless.

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Guest Bio:

Tiago Ferreira is the founder and host of the podcast Wannabe Entrepreneur and co-founder of Podsqueeze. For the past few years, he has been immersed in his own ventures, pushing the boundaries of what's possible. Podsqueeze is an incredible app that is making waves as it helps people transform their podcasts into captivating show notes using the power of AI and other text-based technologies. The growth has been phenomenal, and Tiago is absolutely buzzing with excitement about the project. With the app's tremendous growth, Tiago couldn't be more excited about the possibilities it holds.

================================== 

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================================== 

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https://www.worldinnovators.com/b2bmarketingexcellence

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Matthew McClosky discuss the adoption and practical use of AI tools like chatGPT in sales and marketing. Matthew shares his experiences with incorporating chatGPT into his sales process for prospecting and creating personalized outreach stories.

00:04:17 - Personalization in Sales Emails - Matthew emphasizes the importance of personalizing sales messages and shares his approach to using ChatGPT for creating engaging email content.

00:06:54 - Sharing Conversations with Colleagues - Matthew discusses the benefit of sharing ChatGPT conversations with colleagues and building on successful interactions.

00:09:14 - Understanding and Personalizing Responses - Matthew and Donna discuss the need for understanding and personalizing ChatGPT responses for effective communication.

00:14:12 - Getting Started with ChatGPT - Matthew provides three key steps for getting started with ChatGPT: signing up, understanding the environment, and practicing with prompting.

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Guest Bio:

Matthew McClosky, Sales Executive & Early Adopter of Technology "ChatGPT"
I am a persistent and hardworking professional with a passion for sales. My strength lies in my ability to adopt and apply new technologies, including but not limited to CRM Systems and Generative Pre-trained Transformers like ChatGPT, allowing me to excel in an ever-changing B2B Sales environment.

================================== 

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================================== 

Subscribe to get notifications on new episodes when they become available.

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https://www.worldinnovators.com/b2bmarketingexcellence

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence Podcast, Donna spoke with Erik Qualman, a digital leader with Equalman Studios and a bestselling author. They had a wide-ranging discussion on the key aspects of digital leadership and innovation, emphasizing the importance of asking good questions, understanding customer needs, and providing excellent customer service.

Erik introduced the acronym STAMP, representing the five habits of successful digital leaders: Simple, True, Action, Map, and People. They also discussed the importance of transparency, owning up to mistakes, and focusing on what's not going to change rather than constantly chasing the next big thing. The conversation highlighted the need for a balance between digital and physical components in business.

Here are just some of the topics discussed:

• Importance of asking good questions in cultivating relationships with the audience.
• Avoiding self-promotion and focusing on addressing customer challenges.
• Importance of transparency in the digital world.
• Focusing on what's not going to change in digital leadership and innovation.
• Identifying and developing one's true superpower.
• Standing out in a noisy market by focusing on what works.

Donna highly recommends that all business leaders should read Erik’s book, “Digital Leader: 5 Simple Keys to Success and Influence”.

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Guest Bio:

Erik Qualman

5x Bestselling Author and Motivational Speaker, Erik Qualman, has performed in 55 countries and reached over 50 million people. Qualman was voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. For availability: 617-620-3843 or eq@equalman.com

His work has been used by the National Guard to NBCUniversal to NASA.

His animation studio Equalman Studios has produced work for Disney, Raytheon, Mondelez International, Takeda, Chase, Verisign, Hearts on Fire, and many other brands.

https://www.linkedin.com/in/qualman/

================================== 

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================================== 

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https://www.worldinnovators.com/b2bmarketingexcellence

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews AI and content generation expert Mitch Eisen. They discuss the importance of AI tools for businesses, the need for companies to evaluate their objectives before adopting AI, and the benefits and risks of using generative AI in content creation. Mitch emphasizes the potential of AI in refining ideas, generating new perspectives, and improving content quality. They also touch on the potential impact of AI on the workforce, the issue of bias in AI, and the role of social media and email in marketing strategies.

Areas we discussed:

• Importance of AI tools for businesses
• Evaluating business objectives before adopting AI tools
• AI as a foundational technology embedded in every aspect of business and society
• Comparing AI to other tools like marketing automation
• Challenges of personalizing content and predicting human intent
• Benefits and risks of using generative AI in content creation
• Maintaining control over content and aligning with brand voice
• Potential impact of AI on the workforce and the need for continuous learning
• Issue of bias in AI and the importance of human oversight
• Balancing AI-generated content with human creativity and expertise
• Standing out in a crowded market and capturing attention
• Tailoring content to resonate with different target audiences
• Role of social media and email in marketing strategies
• Importance of creating awareness and recognition through social media
• Creating valuable and impactful content
• Experimenting and thinking outside the box in the digital landscape

Start reviewing different AI tools now! Companies that sit on the sidelines and do not vet the best tools for their businesses will be left behind!

If you would like to continue the conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com

Guest Bio:

Mitch Eisen, Owner of Contentware
Mitch is one of two founding partners of Real Magnet, which they started in 2000 as an email service provider. Their platform has grown and evolved over the years. With email as their backbone, Real Magnet now includes everything from social publishing to marketing automation to event registration. Without a doubt their greatest asset is their talented, nimble, and uber-creative team.

Mitch is an entrepreneur who loves the challenges and nuances of bringing a great idea to fruition. On any given day you can find him in product development meetings, marketing strategy sessions, on the phone giving demos, or wandering the hallways pondering the next big thing.

On a daily basis, he is in charge of managing Real Magnet’s products from concept, to testing, to implementation. He loves the collaborative/creative process and finding efficient solutions to complex problems.

Mitch is also a frequent speaker on marketing automation, email marketing, deliverability strategies, the future of digital marketing, and other related topics.

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

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https://www.worldinnovators.com/b2bmarketingexcellence

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Nick Martin, founder of Wine Owners. They discuss Martin's experiences at Reed Publishing and Acxiom, and how these influenced his decision to start Wine Owners. The conversation revolves around the importance of value creation, leveraging data, and the transition from print to digital. They also touch on the challenges of the wine market, the power of collaboration, and the importance of building strong business relationships.

Martin emphasizes the significance of knowing your company's identity and delivering consistent value to customers.

• Importance of value creation in growing a business
• Nick Martin's background in B2B space and experiences at Reed Publishing and Acxiom
• Transitioning from print to digital and leveraging data in the digital world
• Designing Wine Owners' platform based on multichannel marketing and end-to-end solutions
• Challenges and trends in the wine market, including regulatory issues and scarcity-led markets
• Differences in the wine market between the US and other countries
• Importance of industry-specific technology solutions and collaboration in tight-knit markets
• Power of collaboration and building strong relationships in business
• Leveraging technology while prioritizing fundamental qualities and execution
• Human component and strong relationships driving growth and success in business

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Guest Bio:

Nick Martin, Founder, Wine Owners

CEO and Founder of Wine Owners - Software as a service (SaaS) business platform for the independent and fine wine sector, specialized in inventory management that’s trusted by wine businesses in Europe, USA, and Asia.

• Organize and improve your business processes
• Deliver operational excellence
• Connect with sources of supply and channels to market
• Grow your business

Manages $2 billion of inventory, 400,000 wine references, LWIN, associated product information, and 90 million wine prices annually.

We provide solutions for:

• Independent wine retailers/ ecommerce
• Wholesalers and wine trading businesses
• Warehouses
• Private members clubs and Ontrade
• Family offices/ UHNW management

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

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Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832

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https://www.worldinnovators.com/b2bmarketingexcellence

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Usman Sheikh discuss the importance of personalized messaging in sales and marketing.

They explore how AI technology, such as xiQ's platform, can help salespeople tailor their communication to individual preferences and styles, improving sales effectiveness.

They also discuss the significance of relationship building, the need for legacy brands to adapt to new business models, and the importance of education and thought leadership in B2B selling. The conversation also touches on the value of post-sales support and innovation in vendor selection.

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Guest Bio:

Usman Sheikh, CEO, xiQ
Usman Sheikh is the visionary founder and CEO of xiQ, an award-winning B2B sales and marketing platform. With the fusion of generative AI (x GPT), behavioral science, and a curated up to the minute business corpus, xiQ is revolutionizing the industry with its groundbreaking personality-driven sales approach.

As a futurist and design thinker, Usman's goal is to humanize B2B sales and marketing by harnessing the power of generative AI and psychology. Through xiQ, sellers gain the ability to understand the mindset of prospective buyers, facilitating hyper-personalized engagement throughout the sales cycle. Usman strongly believes in achieving excellence through disciplined and relentless execution.

================================== 

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================================== 

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In our fast-paced world, staying current and evolving in the field of marketing is crucial. Wintersteiger, a brand that recently celebrated its 70th anniversary, is a testament to this. The brand's survival and thriving success in our ever-changing economy is a testament to its ability to adapt and innovate.

In this episode, I had the pleasure of speaking with Tracy Beers, the Marketing Manager at Wintersteiger. Tracy's experience spans various industries, including skiing/snowboarding, agriculture, saws, and metalworking. During our conversation, we discussed:

The significance of brand recognition

• How sustainability and environment was at the core of their business long before everyone started talking about ESG.
• The rule of seven in omnichannel marketing
• The power of education and communication in marketing
• Social media marketing in different industries

This conversation with Tracy Beers had a lot of laughs while touching on some important marketing topics that can be used across all industrial industries. It highlighted the importance of staying current, evaluating marketing tools, understanding the power of education and communication, and preparing for future challenges and opportunities.

Guest Bio:
As the North American Marketing Manager for Wintersteiger (a world leader in the ski and snowboard industry, agricultural research, specialty saws, and metals) Tracy Beers leads and guides the marketing process and related marketing projects, including integrated cross-channel marketing initiatives for wholesale & direct-to-consumer campaigns, eCommerce, online advertising, digital marketing, social media, public relations, and tradeshow strategies. She works directly with the company’s Austrian marketing team to keep up to date with content, product info, and assets.

If you would like to continue this conversation, please feel free to contact me at dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

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https://www.worldinnovators.com/b2bmarketingexcellence

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence Podcast, we’re diving into the critical choice every marketer faces: Should you take the elevator or the stairs? In other words, are you leveraging the power of industry-specific email lists, or are you wasting time with generic ones that don’t deliver? Just like taking the elevator gets you to the right floor faster, using lists from reputable industry publications can help you reach your ideal audience more efficiently and effectively.

Join us as we explore why industry-specific publications are a goldmine for targeted marketing campaigns and how they can boost your email ROI. You’ll also get actionable steps to research and select the best publication lists for your business.

- Why industry-specific publications provide higher ROI and credibility.
- The five-step process for finding the *right* publication lists:
  1. Research: Using tradeshows, conferences, and tools like ChatGPT.
  2. Evaluate Circulation: Ensuring the audience aligns with your industry, job titles, and geography.
  3. Analyze Topics: Understanding what’s top of mind for their readers.
  4. Talk to Publishers: Why open conversations can reveal honest insights.
  5. Enlist a List Broker: How professionals can save you time and ensure quality.
- The importance of aligning your email strategy with your target audience’s needs.

Whether you’re a seasoned marketer or just starting to explore targeted email campaigns, this episode offers a roadmap for smarter, faster, and more effective marketing. Don’t waste time on the stairs—learn how to take the elevator to better results!

- Learn more about sourcing quality email lists at www.worldinnovators.com
- Connect with us on LinkedIn for more actionable tips
- Have a question about industry publications? Email us at info@worldinnovators.com

Enjoyed this episode? 🔔Subscribe to the B2B Marketing Excellence Podcast and leave a review to let us know how we’re helping you elevate your marketing game. Share this episode with colleagues who could benefit from smarter email list strategies!

#B2BMarketing #EmailMarketing #IndustrySpecificLists #MarketingTips #TargetedMarketing #MarketingROI #ListBroker #EmailCampaigns #MarketingStrategies #WorldInnovators

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode, I am diving into the profound transformation underway in the marketing landscape, driven by the advancements in Artificial Intelligence. Join me on this journey as I explore how AI is reshaping marketing strategies, allowing businesses to streamline their processes and gain a competitive edge to stand out from their competition.

Here are some of the topics I will discuss:
* How B2B Marketing is Changing
* Why It's Time to Look Into AI Tools
* Discover AI Tools for Better Marketing and Timesaving

I hope this podcast encourages you to start reviewing different AI tools to help you optimize your marketing results and to save time. If you found these insights helpful and want to stay updated on future episodes, please hit subscribe below.

Thank you for listening, and we look forward to helping you build stronger business relationships.

If you would like to continue this conversation, please feel free to contact me at dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

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https://www.worldinnovators.com/b2bmarketingexcellence

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this podcast episode, I interviewed Brad Kuvin, the Editorial Director for Precision Metalforming Association and Metalforming Magazine. We discussed the challenges of growing membership and engaging subscribers in the manufacturing industry. Brad highlighted the importance of retention and engagement, as well as the value of in-person events for networking.

We also talked about the various content delivery mechanisms used by Metalforming Magazine, including live events like "Metal Forming Live." We touched on the importance of giving a voice to technicians and operators on the shop floor, and attracting younger talent through the use of cutting-edge technologies.

If you would like to continue this conversation, please feel free to contact me at dpeterson@worldinnovators.com.

For more information about Brad connect with him on Linkedin https://www.linkedin.com/in/brad-kuvin

Join me at Industry 4.0 Experience for Metal Formers and Fabricators 
October 3-4, 2023 | Nashville, TN where I will be talking about:
EMPOWERING MANUFACTURERS WITH AI & CHATGPT
Register Here: https://www.pma.org/iot/register

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

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Click the YouTube Subscribe button above.

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https://www.worldinnovators.com/b2bmarketingexcellence

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this podcast episode, I interviewed Tony Napoleone, VP of Client Services at Omeda. We spoke about his work experience with BPA and Bobit Publishing, and how those jobs gave him an advantage when talking to B2B publishers about the Omeda platform.

Topics discussed include:

• Challenges and opportunities of marketing technology
• Biggest challenge for B2B Publishers
• Importance of Quality over Quantity of subscribers for consistent growth.
• Why you must have a strategy that is cohesive across very targeted channels that only industry specific publishers can offer.

Tony emphasized the need to leverage existing resources and engage with the audience already present on a publisher's website. We also discussed re-engagement strategies, the significance of privacy and trust, and the future of audience growth and engagement in the media industry.

Overall, Tony is optimistic about the industry's future and stressed the importance of strategy and consistency in marketing efforts to build relationships that instill trust.

Tony’s Bio: 

As Omeda's VP of Client Experience - I oversee the Client Success, Marketing, and Client Support teams – so my team’s jobs are to drive client happiness, retention, and engagement across our suite of products and services. We do this by proactively partnering closely with our clients in a high-touch, enterprise-level relationship centered around helping drive audience growth, engagement, and revenue.

Previous to Omeda, I spent ten years at a B2B media company where I ran the audience development, email marketing, and data teams. As an audience growth and engagement marketing expert, I served as the senior strategic leader of user lifecycle management including new subscriber/user acquisition, retention, and engagement with the goal of increasing the overall audience for all products.

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

================================== 

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================================== 

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https://www.worldinnovators.com/b2bmarketingexcellence

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

GET TO THE POINT! Your audience wants you to get rid of the fluff. In order to create connections with your prospects, you must understand the way they want you to communicate with them.

In this podcast episode, Donna and Rick Ellis, Director of Audience Management of CFE Media & Technology, discuss the importance of effective communication with engineers and how to create marketing messages that resonate with them.

Donna and Rick talk about the preferences and characteristics of engineers, the challenges of reaching younger engineers, and the need to be straightforward and avoid unnecessary fluff in communication. They go on to:

• Discuss conducting surveys and interviews with engineers to gather feedback and insights.
• Emphasize the importance of tailoring marketing messages to engineers' preferences, constantly evaluating and adapting marketing strategies, and engaging engineers through quality content.
• Determine how using webinars, social media, and personalization can enhance the customer experience.

If you would like to discuss this topic further, please feel free to reach out to Donna Peterson - dpeterson@worldinnovators.com.

Guest Bio:

Rick Ellis is the Director of Audience Management and Data Protection Officer at CFE Media & Technology. Rick has been working with audience and lead generation databases for more than three decades at companies such as Cahners, Reed Business Information, and UBM prior to joining CFE Media and Technology. During this time Rick has identified, qualified, and nurtured more than 2 million engineers into B2B marketing, lead generation, and subscription programs.

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

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https://www.worldinnovators.com/b2bmarketingexcellence

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this podcast episode, Donna spoke with Kathi Gilleland, Senior Director of Marketing and Promotions at Sosland Publishing. They discussed the importance of print in marketing strategies, particularly in the B2B world. The conversation continued on to cover - 

• The need for a balance between print and digital channels to effectively reach buyers. 
• Emphasizing that print gives a company validity and trust, with a longer-lasting impact compared to digital efforts. 
• The importance of understanding the buyer's journey and tailoring marketing tactics accordingly. 

The conversation shifted to the value of industry-specific publications and the need to adapt marketing strategies based on results. They concluded by emphasizing the importance of being a trusted ally for customers and providing quality content.

To learn more about our guest today – 

Kathi Gilleland is a marketing communications expert with nearly 25 years of experience developing and implementing B2B marketing strategies delivering increased revenue and market penetration. Her expertise lies in many areas of marketing including brand development, digital and traditional campaign management and analytics, CRM software administration, marketing automation, web development, SEM/SEO, blogging, social media marketing, design and production of collateral materials, trade show and event management, advertising, public relations, and product management.

After she spent 18 years leading the marketing efforts of three major manufacturers in the food processing and packaging equipment space, she joined Sosland Publishing in 2022. Her experience as a buyer of media and a thorough understanding of digital marketing products from two of Sosland Publishing’s major brands – MEAT+POULTRY and Pet Food Processing – made her a good fit to serve in her current capacity as senior director of marketing and promotions. She enjoys working closely with the publishers and sales team to consult with marketers in the same positions she fulfilled in her past roles while applying her solid understanding of their biggest marketing challenges.

https://www.linkedin.com/in/kathi-gilleland-marketing-executive/

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

================================== 

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https://www.worldinnovators.com/b2bmarketingexcellence

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
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*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

“If people like you they will listen to you, but if they trust you, they’ll do business with you.”
Quote by Zig Ziglar

In order to grow their businesses, companies need to be thinking about the kind of relationship building that instills trust.

Podcasting has become another way to create those relationships. When you watch or listen to a podcast, you almost feel as though you are there having the conversation, asking the questions, and getting to know someone on a personal level. Podcasts not only show the personal side of a business but build relationships with the guests and the listeners. 

Today I had a fantastic conversation with Casey Cheshire, Founder & Chief Evangelist at Ringmaster Conversational Marketing

During this conversation with Casey, we discussed: 

• How the role of B2B Marketing is evolving to drive business growth and how you can adapt this in your own marketing strategy. 
• The key strategies that are most effective in building lasting relationships and instilling trust with B2B customers.
• How producing a company podcast can help marketing initiatives.
• Casey shares an example of a successful initiative he’s executed that significantly contributed to a business’s growth and how the role of relationship building played a role in its success.
• The trends and shifts anticipated in the B2B landscape and ways businesses should adapt by building trust with their customers.

Casey’s insights on the benefits of company podcasts will help pinpoint ways to establish better communication with potential customers that will lead to lasting relationships.

Learn more about our guest today - 

Marketing Strategist and Entrepreneur, Casey has a passion for B2B podcasts.

Previously, he founded and led the #1 Salesforce Partner for Salesforce Pardot professional services, Cheshire Impact. Founding the company in 2010, Casey’s passion for designing custom solutions for B2B businesses to succeed with Cheshire Impact’s Revenue Optimization Model™, has grown to helping over 2,600 clients.

Driven to share his expertise with fellow B2B marketers, Casey is the author of Bookauthority rated, Top 100 Best B2B Marketing Books of All Time, "Marketing Automation Unleashed," and has shared his craft with thousands of marketers at conferences across several continents. His energetic, fun, and upbeat personality is contagious as he Hosts top rated B2B marketing podcast, The Hard Corps Marketing Show.

A leader in the Trailblazer Community, Casey was named a Salesforce 2020-2021 Marketing Champion, has spoken at several community conferences, including Dreamforce, and is an avid supporter of his fellow Salesforce Military members.

When not smashing marketing myths on his podcast or launching B2B podcasts, Casey enjoys spending time with his family, climbing tall mountains, and occasionally jumping out of perfectly good airplanes.

Website:  https://www.ringmaster.com

LinkedIn: https://www.linkedin.com/in/caseycheshire/

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/

================================== 

To learn more, subscribe and get notifications on new episodes when they become available.

https://www.worldinnovators.com/b2bmarketingexcellence

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Pricing power is a significant indicator of a company’s market position. Higher pricing power, maintained over a sustainable period, can often lead to increased profitability.

Warren Buffet once said “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business.”

This episode offers a deep dive into the importance of solid marketing strategies in contemporary business, emphasizing how integral it is for senior leadership to concentrate on building relationships that instills trust and cultivating brand loyalty. 

During this conversation with Chris Burggraeve, the Founder of Vicomte LLC, we will discuss the following:

• The importance of getting the CEO, Finance, and Marketing to work together for consistent business growth. 
• Pricing power.
• How to keep your brands fresh for the next generation.
• Fundamentals of marketing amid digital transformation.
• How to communicate the value of marketing.

Chris’s insights will help you set up solid marketing strategies that will have your company growing year after year.

Learn more about our guest today - 

Chris Burggraeve is an award-winning B2C and B2B brand builder. After a 23-year corporate career at Procter & Gamble, The Coca-Cola Company, and AB InBev (Global Chief Marketing Officer of the world’s biggest brewer), he now helps clients to (re)create brands with sustainable pricing power via Vicomte, his NYC based marketing strategy advisory organization.

Contact Chris at crb@vicomte.com, via WhatsApp at +1 646 853 3719, or via LinkedIn https://www.linkedin.com/in/chrisburggraeve/

Chris’s Books:

• MARKETING is FINANCE is BUSINESS: How CMO, CFO and CEO cocreate iconic brands with sustainable pricing power in the new Galactic Age
• Marketing IS NOT a Black Hole

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

To learn more, subscribe and get notifications on new episodes when they become available.

Click the YouTube Subscribe button above.

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https://www.worldinnovators.com/b2bmarketingexcellence

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In Part 2 of our interview with Vesna Moore of Annex Business Media, we discussed how Annex created an additional revenue stream that complemented their other advertising/marketing options.

At the OX6 Omeda conference, Annex won an award for the Lead Driver Package. Learn more about this package and how it helped companies create a cohesive strategy that builds relationships based on trust.

These two episodes will teach you how to balance compliance, technology, and audience development to help your company grow.

Learn more about our guest today - 

Vesna Moore is a highly accomplished professional serving as the Director of Audience Development at Annex Business Media. With an impressive track record, Vesna oversees a robust audience database that spans across 60 brands, catering to over 30 industries and 300 business sectors. Her expertise lies in leveraging proprietary market research, advanced profiling/segmentation techniques, and cutting-edge technology to drive audience growth and engagement.

https://www.linkedin.com/in/vesna-moore/

Subscribe to this podcast so don’t miss the next episode.

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

Subscribe now and join the conversation!

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

We all want to grow our audience and customer database, but we must concentrate on quality!  How can we do this?

During the next two episodes, Vesna Moore explains how Annex Business Media has grown its database to 1.4 million subscribers across 60 brands. Last year alone, Annex grew its email subscriber base by 30%, which is an amazing growth rate. This show has suggestions that every company can implement today!

Here are the questions we discussed over the course of two episodes – 

• You manage 750,000 active subscribers & over 700,000 e-newsletter subscribers over 30 industries. How have you leveraged marketing research, profiling, and segmentation to implement successful campaigns? 
• As the CASL Compliance Officer can you explain how compliance measures impact audience growth and engagement?
• Annex offers a range of different marketing options. In your experience, why is it essential for companies to use industry-specific sources and self-reported data that adhere to compliance guidelines? 
• At the OX6 Omeda conference, Annex won an award for the Lead Driver Package. Can you tell us about this package and how it can help companies create a cohesive strategy that builds relationships based on trust?

These episodes will teach you how to balance compliance, technology, and audience development to help your company grow.

Learn more about our guest today - 

Vesna Moore is a highly accomplished professional serving as the Director of Audience Development at Annex Business Media. With an impressive track record, Vesna oversees a robust audience database that spans across 60 brands, catering to over 30 industries and 300 business sectors. Her expertise lies in leveraging proprietary market research, advanced profiling/segmentation techniques, and cutting-edge technology to drive audience growth and engagement.

https://www.linkedin.com/in/vesna-moore/

Subscribe to this podcast, so you know when the next episode is available. 

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

================================== 

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================================== 

Subscribe now and join the conversation!

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

If you are a business owner or marketing director whose head is always spinning with ideas, this episode is for you.

Mitch Bettis, owner and president of Arkansas Business Publishing Group, has been in publishing and management for over 30 years. Today he is going to tell us how to get on a direct path to achieve success.

In this thought-provoking conversation, we discussed the following:

• Effective strategies that have been used to foster relationships, and why it is so important.
• How to continue to grow your audience with engaged individuals.
• The navigational power of knowing your WHY and making sure everyone on your team is aware of it.
• Backing the WHY up with WHAT - What we do, What we stand for, and What we aspire to become.

This conversation will help simplify all those ideas in your head and get you on the direct path to success.

If you have any questions, please feel free to reach out to me (Donna Peterson) directly:

Email: dpeterson@worldinnovators.com or Phone: 860-210-8088.

https://www.linkedin.com/in/donnaapeterson/

Mitch Bettis manages the daily operations of Arkansas Business Publishing Group which offers a diverse suite of digital sales and marketing options and produces more than 30 weekly, monthly, semiannual and annual titles. He is also responsible for the content, sales and user experience at some of the region's most visited websites including ArkansasBusiness.com, LittleRockFamily.com and LittleRockSoiree.com. He also owns and manages 360 West, a privately held regional publishing company that serves the western half of the Dallas/Fort Worth market. Product offerings include consumer magazines, digital marketing, events, targeted e-mail, direct mail, and custom publishing.

https://www.linkedin.com/in/mitchbettis/

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

================================== 

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================================== 

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence Podcast, we explore why misdirected email marketing campaigns fail to reach the right audience. Using the example of being mistakenly targeted as a potential jet buyer, Donna Peterson outlines six crucial steps to improve direct marketing effectiveness – What to Do, Why it Matters.. The six steps

1. Clean Up Your House File

• What to Do: Remove outdated or inactive contacts, ensuring your database is current and accurate.
• Why It Matters: A clutter-free file allows you to focus on engaging the right audience without wasted effort.

2. Analyze Who Really Buys From You

• What to Do: Segment your database to identify your most frequent and profitable buyers. Look at purchase history, industry, job titles, and company size.
• Why It Matters: Knowing your core customer base ensures your efforts are focused on people most likely to convert.

3. Identify Common Demographics

• What to Do: Pinpoint shared traits among your audience, such as location, industry, job level, and company size.
• Why It Matters: Demographics help create clearer buyer personas for precise targeting.

4. Uncover Behavioral Insights

• What to Do: Investigate behaviors like events they attend, publications they read, or industry trends they follow.
• Why It Matters: Behavioral insights reveal where and how to reach your audience effectively.

5. Evaluate Relationship Dynamics

• What to Do: Analyze which clients or roles prefer working with you and why. Look for patterns in communication style, preferences, or feedback.
• Why It Matters: Understanding these dynamics helps you tailor your sales and marketing approaches to strengthen relationships.

6. Align Sales & Marketing Feedback

• What to Do: Gather insights from your sales team about customer objections, preferences, and buying triggers. Match these with marketing data to fill in any gaps.
• Why It Matters: Collaboration ensures a seamless experience for prospects and increases conversion opportunities.

Conclusion: If you’re ready to refine your marketing and connect with the right audience, don’t wait. Download our Target Audience Worksheet and start crafting a precise description of your ideal buyer.

Stay Connected: Subscribe to the B2B Marketing Excellence Podcast so you never miss an episode packed with actionable strategies. And, for more marketing insights, head over to the World Innovators YouTube channel—your resource for building stronger connections and driving real results.

Timestamps-

00:00 Introduction: Do I Want to Buy a Jet?

01:09 Common Email Marketing Mistakes

01:56 Step 1: Clean Up Your Database

03:10 Step 2: Analyze Your Database

03:59 Step 3: Identify Common Demographics

04:38 Step 4: Understand Behavioral Insights

06:10 Step 5: Evaluate Relationship Dynamics

08:28 Step 6: Align Sales and Marketing

10:10 Conclusion and Final Tips

#targetaudience #emailmarketing #b2bdirectmarketing #emaillists 

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In recent years, the life science and pharmaceutical industries have experienced unprecedented growth. As this momentum continues, it is critical for companies in Pharma and Life Science sectors to effectively engage with their target audience, demonstrating empathy and understanding of their unique circumstances. By fostering trust-based relationships, these companies can ensure long-term success. Scott Vail from MJH Life Sciences, my guest today, will share valuable insights on how organizations can strategically position themselves to achieve their goals and make a positive impact in the industry.

• How can Pharma/Life science companies ensure that their marketing efforts are reaching a qualified, response-driven audience, and why is this so important in this particular industry?
• With so many different marketing channels how do Pharma/Life Science companies decide which channels to optimize with consistent messaging?
• The media landscape is constantly evolving, particularly in the digital space, How can Pharma/Life Science companies adapt to these changes, and what strategies are proving to be most effective for reaching and engaging with their target audience?
• Despite the popularity of digital marketing, print is still a relevant channel for pharmaceutical and life science offers. Why is this the case, and how can companies effectively leverage print in their overall marketing mix?

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

There are 9932 marketing technology (martech) options currently available - one thousand more than last year. Marketing is changing at warp speed. No wonder it’s hard for companies to make the best decisions on what to use. 

Today on the B2B Marketing Excellence Podcast, my guest is Dan Radu, President of Macro. Dan is going to tell us how companies can choose what to use and to make sure they utilize them fully. He equates shopping for technology to be similar to buying a car. 

During this interview, we discussed the following questions – 

• How can businesses strike the right balance between using automation to save time and avoiding becoming overly reliant on technology?
• In what ways can companies measure the ROI of their martech investments, and what strategies can they use to maximize the value they get from these tools?
• Why do companies invest in martech that is often underutilized or not used correctly, and what can be done to prevent this from happening?
• What are some common pitfalls that companies encounter when implementing martech, and how can these be avoided?
• This week at the IAB Newfronts Conference – Scott Brinker was quoted saying “AI as your co-pilot is real and it’s going to change the relationship between buyers and sellers because buyers will have AI too.” Do you have any suggestions on how companies can decide which AI tool is best to use with their existing martech stack?

After you listen to this interview, you will be able to put together a checklist to make sure you choose the right technology for your specific type of company and that it offers the features you need and will use.

If you have any questions or would like additional information, please feel free to contact:

Donna Peterson, CEO, World Innovators
Email: dpeterson@worldinnovators.com     
Phone:860-210-8088
42-year-old, Family owned B2B Digital Marketing Agency working with industrial brands all over the world and is a HubSpot Agency Partner.

Dan Radu, President, Macro
Email: dan@macromator.com
Macro is a global B2B marketing and technology agency partner. We specialize in HubSpot, Adobe, and Salesforce marketing solutions. Global marketing teams come to Macro to be a natural extension of their team. 
www.Macromator.com

================================== 

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Welcome to this episode of our podcast, where we have a special guest Katie Paine, Sr. Measurement Consultant (also known as the Measurement Queen), from Paine Publishing. In this interview, we explore strategies for B2B Brands to effectively analyze, evaluate, and measure success in their corporate communications, emails, and social media posts. By doing so, these brands can enhance their reputation and attract quality leads.

Katie begins by emphasizing the importance of a level playing field across all departments to achieve success faster. She shares her insights on how leaders can get all departments to have equal opportunities to contribute to the overall goals of the organization, improve collaboration, and achieve greater efficiency.

Next, we discussed the importance of understanding the audience and conducting research before starting any marketing campaign. Katie highlights the importance of research to ensure that resources are utilized cost-effectively and goals are achieved. 

Finally, as an expert on GA4, Katie provides an explanation of why companies need to migrate from UA to GA4.

Join us as we discuss these critical topics and explore ways to help B2B brands measure success and enhance their reputation.

If you have any questions, or would like additional information, please feel free to contact:

Donna Peterson
CEO
World Innovators
Email: dpeterson@wordinnovators.com
Linkedin:in/donnaapeterson

Katie Paine
Sr. Measurement Consultant
Paine Publishing
Email:kdpaine@painepublishing.com

================================== 

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================================== 

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Welcome to the B2B Marketing Excellence Podcast, hosted by Donna Peterson, CEO of World Innovators. In this episode, Donna interviews Andrew Ewer, CFO of Terrapinn, a globally recognized organization specializing in organizing and facilitating B2B conferences, exhibitions, training events, and publications all over the world.

During the interview, Andrew shares valuable insights, including:

• The biggest challenge he has seen in helping business managers grow their businesses profitably.
• The second most significant goal for profitable business growth, beyond increasing sales.
• Strategies Terrapinn has implemented to address the challenges of getting people to attend in-person events, given the current trend of encouraging virtual attendees to return to in-person events.
• How Terrapinn has successfully distinguished its offerings in the face of an explosion of events being offered in-person, virtually, and in hybrid formats.

Listen to Donna and Andrew to gain valuable insights into the B2B events industry and learn how Terrapinn has been able to stand out from its competition. 

If you have any questions, please feel free to reach out to me, Donna Peterson, at dpeterson@worldinnovators.com.

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence Podcast, I had the opportunity to speak with Doug Glenn, an experienced publisher with over 30 years of experience in the heat-treating industry. Doug is the owner of Heat Treat Today, a leading publication that provides heat-treating information to readers across multiple channels.

During our conversation, we discussed the importance of industrial brands consistently being on multiple channels with their authentic voice. Doug shared how Heat Treat Today's family-owned business has set them apart from other industrial publishers, fostering longer working relationships with non-family employees, heat treaters, and suppliers. We also discussed how Heat Treat Today's mission to empower its readers with accurate and timely information has helped them build a loyal following.

We delved into the various channels that they use to deliver heat-treating information, including their digital and print magazine, industry-specific newsletters, Heat Treat Radio, Heat Treat Daily, Heat Treat Boot Camp, and Heat Treat Shop. In addition, Doug shared how they've recently launched Heat Treat Classified for Equipment and Jobs to provide an additional resource for their readers.

Finally, we discussed Heat Treat Today's commitment to sustainability and the launch of their Green Technologies in Heat Treat and Heat Treat Green Newsletter initiatives. Doug emphasized that their focus on green technologies is driven by their belief in protecting the environment and ensuring the industry's future rather than just checking a box or trying to make money from ESG initiatives.

Here are some key takeaways from our conversation with Doug:

• Being a family-owned business can set an industrial brand apart from others because they are so vested in the brand and each other. 
• A mission to empower readers with accurate and timely information can help build a loyal following for a publication.
• Multiple channels, including digital and print media, can effectively deliver industry-specific information to readers when needed.
• Be creative and always find ways to add value for your customers. Such as Heat Treat Classified for Equipment and Job Listings.
• Be honest about what initiatives your brand is passionate about. Example: Why HTT is committed to sustainability and is now offering Green Technologies in Heat Treat and Heat Treat Green Newsletter to help protect the environment and ensure the industry's future.

To review more about what content Heat Treat Today delivers, please view their website at - www.heattreattoday.com. If you have any questions for Doug Glenn, you can email him directly at doug@heattreattoday.com

If you would like to discuss the best channels and messages for your particular brand, please feel free to reach out to me, Donna Peterson at dpeterson@worldinnovators.com.

================================== 

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================================== 

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Today I had the privilege to sit down with bestselling author Sonya Shelton. Sonya wrote the book “You're an Executive, But Are You a Leader?” and is the CEO of Executive Leadership Consulting. Before starting her own business in 2007 she was the Head of Internal Communications for the Walt Disney Company. 

In our discussion, we talked about the way leaders lead has changed.  If leaders want to be effective, their approach has to change so their team feels valued and has clarity of their purpose.

Here are just a few of the topics we talked about:

1) What makes the difference between an executive and a leader?

2) Do you feel it is important for leaders to form relationships with their employees, vendors, and clients?

3) Knowing your WHY gives you the leverage to keep going when things get tough. How can a leader help the people around them discover their why?

4) Being in marketing, I am all too familiar with an industry that keeps on changing. How do organizations create a strong vision for the future during these times of fast-paced change?

Our conversation revealed a variety of different ideas and tips you can use to evolve as a leader that inspires success. 

Listen to the end for a Free offer.

If you would like to discuss how to get your team on a direct path to achieving your goals, please feel free to contact me, Donna Peterson: 
Email: dpeterson@worldinnovators.com 
Web: www.worldinnovators.com

and 

If you have any questions for Sonya:
Mobile Number: 818-749-1840
Email: sonya@executiveleader.com
LinkedIn - www.linkedin.com/in/ceosonyashelton

Special Gift URL: "How To Create Your Winning Dream Team" Masterclass. redthreadleadership.com

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Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

Subscribe now and join the conversation!

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Today I am going to explain how mapping your customer’s journey can give you clarity that will improve your marketing efforts. It is going to help you connect to the right audience with messaging they will resonate with. You will save time getting on a direct path to achieving your goals.

Here are the topics we will discuss:

• Learn why knowing just the basic demographics of your prospects is not enough for effective marketing.
• See how mapping your customer journey can identify touchpoints, gaps, opportunities, and ways to improve the customer experience.
• Understand why your marketing must be centered around building relationships and that can only be done with personalized messages that instill trust.
• The only way to create personalized messages is if you get very granular in knowing and understanding your audience.

If you need help mapping your customer’s journey, please do not hesitate to contact me at dpeterson@worldinnovators.com. As the CEO of World Innovators, I’ve helped over 200 organizations dive deep into knowing their audience and sending them messages they resonate with.

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Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In the episode, we will hear from Ken Spaeth, the CFO at Cutting Tool Engineering magazine, on why it is crucial NOT to cut your marketing and advertising to save costs. This is very interesting because, as we all know, CFOs are usually very interested in reducing expenses to make a more attractive bottom line. 

Instead of cutting your budgets, look for channels that can give you the reporting and analysis you need to ensure that your marketing dollars give you the best ROI.

Like most CFOs, Ken talked about leads and the importance of getting good leads, but Donna had to push him on his views about brand awareness. Ken swallowed deeply and then jumped in to confirm that branding is essential to complement all their marketing efforts.

We spoke about the importance of showing the prospects that it is the right place for them because it offers the value they need to grow as a company. We covered the importance of web reporting showing traffic, engagement, and performance metrics which can help advertisers make the right decision for their advertising budgets.

Cutting Tool Engineering is seeing an increase in social media engagement, so the conversation went into videos and how to leverage their content.

Marketing is constantly evolving, and as a reputable brand, you have to talk directly to your prospects with content they find valuable.

Listen in to see how this publisher offers their subscribers and advertisers the information they need to succeed.

If you have any questions about Cutting Tools Engineering, please contact:  Ken Spaeth at kspaeth@ctemedia.com

If you would like to discuss the best marketing strategy for you to achieve your goals quickly, please feel free to contact me, Donna Peterson, at dpeterson@worldinnovators.

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

Subscribe now and join the conversation!

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In the latest episode of the B2B Marketing Excellence Podcast, I spoke with Aditya Varanasi, the founder and CEO of Awarity. We discussed the power of programmatic advertising and how it can help everyone from small local businesses to large B2B companies build brand awareness and reach their target audience. 

It has been reported that people see between 4,000 to 6,000 ads every single day. For brands to stand out they must make sure that their message speaks directly to their audience. These messages need to be found on different channels so that your audience sees them and keeps your company top of mind.

The conversation covered a wide range of topics, including:

• The challenges of programmatic advertising 
• The importance of multi-channel marketing 
• The role of branding in lead generation
• Key elements of effective advertising

This episode also provides practical tips and insights for businesses looking to use programmatic advertising to drive growth and success.

Today’s B2B marketing has to be about building relationships that instill trust.  When these relationships are formed you will see your business grow year after year.

For more information about Awarity, visit https://www.awarity.com/

If you’d like my checklist on How to Implement Your B2B Marketing Strategy, send me an email at dpeterson@worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

Subscribe now and join the conversation!

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the B2B Marketing Excellence podcast, I will review the keys to successful strategic plan implementation. Today you'll learn:

• How to communicate the plan effectively and ensure that everyone understands their role.
• The importance of building a strong implementation team with the necessary resources and skills.
• The value of establishing clear goals and metrics to track progress and measure success.
• The role of fostering a culture of accountability and encouraging open communication.
• The significance of continuously monitoring and adapting to stay on track.

If you’re a B2B marketing professional, don't miss this must-listen episode. 

Book mentioned:  The 4 Disciplines of Execution: Achieving Your Wildly Important Goals - by Chris McChesney, Sean Covey, Jim Huling
https://www.amazon.com/Disciplines-Execution-Expanded-Achieving-Important/dp/198215697X/

If you’d like my checklist on How to Implement Your B2B Marketing Strategy, send me an email at dpeterson@worldinnovators.com

Subscribe now and join the conversation!

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

If you need help with your industrial marketing, please contact:
Donna Peterson, CEO, World Innovators Email: dpeterson@worldinnovators.com

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of the Industrial B2B Marketing Excellence Podcast, Donna Peterson explores the concept of the ripple effect and its vital importance for industrial brands. Discover four actionable steps to create a meaningful impact with your messaging and stand out in a crowded marketplace. Learn how purposeful messaging, limiting channels, consistency, and segmentation can help your brand build trust and achieve long-term success. Tune in to learn how to inspire success in yourself and those around you with insightful tips and tactics tailored for industrial marketing.

Timestamps-

00:00 Introduction to the Ripple Effect

01:00 The Importance of Ripple Effect in Industrial Branding

01:20 Standing Out in a Busy Marketplace

01:41 Four Actionable Steps to Make Your Brand Stand Out

06:07 The Power of Purposeful Messaging

09:06 Limiting Your Channels for Maximum Impact

10:48 Consistency is Key

13:16 Effective Segmentation Strategies

14:49 Conclusion and Final Thoughts

16:34 Subscribe and Stay Updated

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

🔔 Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

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*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Pharmaceutical Project Warp Speed, launched by the U.S. government in 2020, aimed to accelerate the development, manufacturing, and distribution of COVID-19 vaccines, therapeutics, and diagnostics. One of the most significant changes that the industry has seen as a result of Warp Speed is the increased focus on building up domestic manufacturing capabilities. This has led to an all-time high demand for pharmaceutical machinery, as manufacturers hold onto older equipment longer and look for used machinery as a first option. 

In this episode, Adam Covitt, Federal Equipment Company, tells us what to look for when considering purchasing used equipment to fill the demand for pharmaceutical equipment.

Here are a few key factors to consider:

• Equipment condition: It's important to thoroughly inspect the equipment and ensure it is in good working condition before making a purchase. 
• Equipment history: Research the equipment's history to understand its previous usage and maintenance. This information can help you determine if the equipment has been well-maintained and if it has any known issues.
• Equipment compatibility: Make sure that the equipment you are purchasing is compatible with your existing equipment and processes. This will help ensure smooth integration and reduce downtime during the installation process.
• Equipment age: Consider the age of the equipment and how it may affect its performance and longevity. Older equipment may require more maintenance and may be less energy efficient.
• Equipment certification: Check if the equipment is certified and compliant with relevant industry standards such as FDA and GMP. This will ensure the equipment meets the necessary safety, sanitation, and quality requirements.
• Equipment vendor: Consider the reputation and reliability of the vendor you are purchasing from. This will help ensure that you receive quality equipment and have a positive experience with the vendor.
• Equipment cost: Compare the cost of purchasing used equipment to the cost of purchasing new equipment to determine if it is a cost-effective option.

By considering these factors, you can make a more informed decision when purchasing used equipment for your pharmaceutical operations and ensure that the equipment you are buying will meet your needs and requirements. 

If you need assistance in doing thorough research of equipment to make sure it is the right fit for your facility, reach out to:

Adam Covitt, President, Federal Equipment Company Email:  Adam@fedequip.com

If you need help with your industrial marketing, please contact:

Donna Peterson, CEO, World Innovators Email: dpeterson@worldinnovators.com

================================== 

Let's Connect: Linkedin Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Learn how to harness the full potential of targeted marketing within the pharmaceutical industry with Amy Miller, Director of Data Marketing Solutions at Informa. 

In this exclusive interview, discover the secrets to reaching your ideal audience and boosting your sales with the latest strategies in nurture marketing. 

Some of the topics discussed:   

• How BioProcess International has been able to grow over the last 20 years
• The importance of identifying the source of a list 
• Paid subscription vs. controlled circulation
• How to get granular with your selects to reach your specific audience

Have a question about your specific market? Email dpeterson@worldinnovators.com for expert advice.

Don't miss out, subscribe now and be the first to know when new episodes are available. 

================================== 

Let's Connect: Linkedin Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

When you are scuba diving, a good compass not only guides you in the right direction it could also save your life. In business, your audience is your compass. Get to know your audience, learn to navigate their directions, and you’ll be on a direct path to success.

In this episode, I will talk with Greg Trauthwein, President & COO of New Wave Media. A 4th generation family-owned business. New Wave Media publishes Maritime Reporter & Engineering News, Marine News, Marine Technology Reporter, and Maritime Logistics Professionals. 

We spoke about the importance of nurturing and deepening the relationship with your audience. Along the way, we talked about the following topics:

1. How Greg keeps the content fresh and engaging for 4 B2B trade publications, 10 websites, and a dozen e-newsletters
2. How to stand out from other publishers and online platforms
3. How the relationships you form should simulate a redwood forest 
4. How to stop and get to know people on a personal basis so your bonds will grow. 

With this information, you can implement small changes to help your business increase ROI and grow your sales.

If you have any questions or would like information, please feel free to contact either of us directly - 

Donna Peterson - dpeterson@worldinnovators.com / Cell: 203-219-9603

Greg Trauthwein - trauthwein@marinelink.com

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

================================== 

Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Did you know that there were more manufacturing jobs created in 2021 than in any single year in nearly 30 years? 

McKinsey & Company has reported that the US manufacturing sector could boost the GDP by $275 - $460 billion while adding up to 1.5 million jobs. And as manufacturing is rising, the metalworking industry is also going to increase.   

In this episode, Alan Berg, Founder & President of TechGen Media Group. will give us a better understanding of the metalworking space and how different marketing initiatives can help manufacturers, industrial auctions and technology companies grow in the future

Here are some of the topics we discussed:

1. How unique content and growing subscribers organically will result in better ROI for advertisers.
2. Understanding how self-reported data is more effective than any extensive compiled database.
3. The biggest challenge in the metalworking space and how companies can fill the gap with the products and services they offer.
4. How a cohesive marketing campaign to your niche audience will help you gain more interest and buyers.

Understanding the growth of your target industry and utilizing quality industry-specific sources will help improve your marketing results.

If you have any questions or would like more information about this topic, please feel free to contact us directly - 

Alan Berg - aberg@techgenmedia.com

Donna Peterson - dpeterson@worldinnovators.com / Cell: 203-219-9603

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To keep in the loop, subscribe and get notifications on new episodes when they become available.

================================== 

Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/

================================== 

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.