Explore every episode of the podcast B2B Marketing & Copywriting

In this episode, I talk with Sarah Noel Block, founder of Tiny Marketing, a lead magnet and marketing expert. She tells how to turn casual visitors into committed subscribers, the difference between passive (quizzes, PDFs) and active (webinars, events) lead magnets—and why a mix of both boosts engagement. We also get into her strategy for aligning lead magnets with high-traffic pages and using trust-building tactics that increase conversions. You'll walk away with practical steps to create lead magnets that connect, convert, and keep audiences coming back.

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Connect with Sarah here:

https://www.sarahnoelblock.com/

https://tinymarketing.buzzsprout.com/share

https://www.linkedin.com/in/sarahnoelblock/

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For weekly tips on conversion copywriting, sign up for Linda's exclusive, free, newsletter: https://thecopyworx.com/newsletter/

Follow Linda on all her social media: https://linktr.ee/lindamelone

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Time stamps:

Introduction to Lead Magnets (00:00:00)

B2B Marketing in the Health and Fitness Industry. (00:00:34)

Defining Lead Magnets (00:03:31)

Combining Lead Magnet Types (00:05:05)

Choosing the Right Lead Magnet (00:06:33)

Building Trust with Lead Magnets (00:07:45)

Niche Community Engagement (00:11:16)

Using Meetups for Lead Generation (00:12:12)

Email Newsletter Strategy (00:14:04)

Thank You Page Optimization (00:19:24)

Selling with Freebies (00:21:53)

Upselling and Customer Experience (00:22:46)

Lead Magnet Strategies for B2B (00:25:08)

Identifying Pain Points for Lead Magnets (00:26:02)

Lead Magnet Ideas for Gym Members (00:27:19)

"It's like you're reading my mind!" is the best compliment you could ever hear from a reader. Because it means you've jumped into the conversation they're already having in their head. It shows you understand their challenge. Short of possessing telepathic powers, there's only one non-creepy way to do this in real life: Knowing where they are in their decision-making process. Do they know about your solution or are they still unaware you exist, for example? In this solo episode, I address all the decision-making stages, how to spot them and how to write for each stage. Let's get into it.

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Like these tips? Then you'll love my weekly newsletter. Sign up for free here: https://thecopyworx.com/newsletter/

And be sure to follow me on all my socials: www.linktr.ee/lindamelone

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Time stamps:

Introduction to Mind Reading (00:00:00)

Stages of Customer Awareness (00:00:59)

Stage One: Problem Aware (00:02:06)

Stage Two: Solution Aware (00:02:15)

Stage Three: Product Aware (00:03:15)

Stage Four: Most Aware (00:03:30)

Nurturing Solution Aware Customers (00:04:26)

Building Trust in Product Aware Stage (00:05:31)

Engaging Most Aware Customers (00:05:31)

Conclusion and Call to Action (00:06:43)

Is your brand personality truly representive of your brand? If not, your messaging may need a makeover. In this episode I speak with Allyson Letteri, a seasoned marketing leader and startup advisor, and author of "Standout StartUp." The discussion centers on the three P's of effective messaging—Persona, Positioning, and Personality. Allyson clearly defines the differences between messaging and copy, detailing a messaging framework comprised of several key components. She also offers practical copywriting tips aimed at founders and startups.

Connect with Allyson here:

Website: https://allysonletteri.com/

LinkedIn: https://www.linkedin.com/in/allysonletteri/ "

Standout Startup" https://amzn.to/3XwDW4d

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Follow Linda on all her socials: www.linktr.ee/lindamelone

Get exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/

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Time stamps:

Customer Journey in Marketing (00:06:37)

The Three P's of Messaging (00:06:50)

Challenges in Messaging (00:09:20)

Importance of Differentiation (00:10:13)

Understanding Customer Needs (00:12:08)

Addressing Uncertainty in Startups (00:13:41)

Competitive Messaging (00:15:22)

Overcoming Resistance to Change (00:16:50)

Messaging vs. Copywriting (00:17:18)

Importance of Defining 'Big Idea' in Copywriting (00:19:21)

Understanding Product Promise (00:19:51)

Adapting to Market Changes (00:22:06)

Brand Personality and Humor (00:25:25)

Using Archetypes in Branding (00:26:25)

Visual Brand Identity (00:29:01)

Copywriting Tips for Founders (00:30:08)

In this episode I speak with Hailey Rowe—marketing/sales coach, consultant, and LinkedIn lead generation expert. Hailey shares her journey into coaching, emphasizing her background in behavioral change and business development within wellness startups. Hailey tells how she’s been helping service-based entrepreneurs build client-attraction systems and boost sales without falling into the social media overwhelm trap. Tune in as we break down her 4-step client attraction process and debunk common social media marketing myths.

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Follow Hailey:

Free 4-Steps to Client Attraction Cheat Sheet & Class: https://www.haileyrowe.com/client-attraction

Free Business Growth & Networking Community: https://www.facebook.com/groups/themarketinghubgroup

Website: https://www.haileyrowe.com

Instagram: Https://www.instagram.com/hailey_rowe

Podcast: https://anchor.fm/health-coach-nation

Linkedin: https://www.linkedin.com/in/haileyr

Tik Tok: https://www.tiktok.com/@hailey_rowe/

Book your FREE Business Growth Audit here: https://calendly.com/haileyrowe-coach/30min

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Follow Linda on all her socials here: https://linktr.ee/lindamelone

Get exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/

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Time stamps:

Introduction to Client Attraction (00:00:00)

Haley's Coaching Journey (00:01:55)

Differentiating Coaching Types (00:02:20)

How to Stand Out as a Coach (00:04:59)

Creating Measurable Coaching Packages (00:09:50)

Four Steps of Client Attraction (00:12:14)

Misconceptions About LinkedIn (00:17:15)

Effective Social Media Strategies (00:19:52)

Importance of Email Lists (00:20:52)

Using Hashtags for Visibility (00:22:48)

Client Demographics and Platform Choice (00:25:08)

In my podcast interview with Jason Vana, an expert in LinkedIn and brand strategy, he dives into the importance of defining and implementing an effective brand strategy. We have a lively discussion about brands within the health and fitness industry, specifically the concept of brand differentiation through examples like Planet Fitness. He also tells the crucial steps health and fitness brands need to cultivate for a consistent brand experience across all touchpoints.

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Connect with Jason:

https://www.linkedin.com/in/jasonvana/

Visit his website: https://shft.agency/

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For weekly exclusive tips, sign up for my Copy Conversion newsletter: https://thecopyworx.com/newsletter/

Find me on all my socials: https://linktr.ee/lindamelone

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Time stamps:

Introduction of Jason Vana (00:00:00)

Podcast Overview (00:01:21)

Defining Brand Strategy (00:02:47)

Value Proposition vs. Brand Strategy (00:04:45)

Case Study Example (00:06:07)

Unique Value in Branding (00:08:26)

Impact of Brand Strategy (00:10:28)

Resistance to Brand Strategy (00:11:58)

Unique Brand Positioning (00:12:51)

Consequences of Weak Brand Strategy (00:14:40)

Illustrating Brand Differentiation (00:15:53)

Finding Unique Selling Points (00:18:09)

Planet Fitness Brand Strategy (00:20:09)

Client Preferences and Revenue (00:24:26)

Identifying Ideal Customers (00:28:37)

What Matters to Customers (00:31:05)

Competitive Differentiation (00:33:02)

Owning Your Brand Strategy (00:39:12)

Mark Evans, founder of Marketing Spark, discusses the critical importance of brand positioning. He tells how it defines a company's identity, audience, value, and uniqueness and serves as the foundation for effective messaging and marketing strategies. He also dives into the impact of AI on content marketing–and concerns regarding potential misuse. Additionally, Mark elaborates on the role of fractional Chief Marketing Officers (CMOs) and the importance of engaged consultants who prioritize a company's success.

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For exclusive tips on high-impact messaging, be sure to sign up for Linda's weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

And follow on all her other channels: https://linktr.ee/lindamelone

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Find Mark Evans here: https://www.linkedin.com/in/markev/

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Time stamps:

Importance of Brand Positioning (00:01:30)

Defining Brand Positioning (00:02:55)

The Value of Brand Positioning in Marketing (00:04:28)

Common Pitfalls in Brand Positioning (00:05:48)

Impact of Poor Brand Positioning (00:07:40)

Consequences of Weak Brand Positioning (00:10:16)

Importance of Niche Marketing Strategy (00:12:36)

AI's Impact on Content Marketing (00:14:54)

Human vs. AI in Content Creation (00:16:11)

Leveraging AI Tools (00:19:10)

Navigating the AI Landscape (00:21:14)

Concerns About AI Misuse (00:24:10)

The Role of Fractional CMOs (00:25:15)

Differences Between Fractional CMOs and Strategic Advisors (00:28:43)

Finding the Right Consultant (00:32:25)

In this insightful podcast episode, Billy Broas, founder of Linchpin Media, LLC, shares his ironic journey from beer brewing to marketing. He introduces his signature messaging approach, 'Five Light Bulbs,' which emphasizes understanding your customer's status quo. He digs into the downsides of conventional content marketing advice and the advantages for a more argument-driven approach that prioritizes clear positions and core messages. You'll want to listen to the entire, riveting interview!

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This podcast is powered by Leadfeeder: Know who’s coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try

Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/

For all my socials: https://linktr.ee/lindamelone

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Follow Billy:

https://fivelightbulbs.com/

https://billybroas.com/

https://simplemarketingbook.com/

https://www.linkedin.com/in/billybroas

https://x.com/billybroas

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Time stamps:

Billy's Beer Judging Experience (00:01:31)

Transition from Beer Judging to Marketing (00:04:03)

The Importance of Big Ideas in Marketing (00:12:20)

Billy's Messaging Framework (00:14:09)

Understanding Problem Agitation Solution (00:16:49)

Five Lightbulbs Framework Introduction (00:17:19)

Core Messaging Development (00:18:09)

Application in Marketing Funnels (00:19:32)

Simplicity vs. Complexity in Marketing (00:20:43)

Messaging vs. Copywriting in Marketing Contexts (00:22:20)

Value Proposition and Core Message (00:23:31)

Common Marketing Mistakes (00:25:01)

Core Messaging as Argumentation (00:26:13)

Understanding Client Misconceptions (00:32:11)

Creating a Core Message (00:33:12)

Argumentation-Based Content Marketing (00:33:54)

In today’s episode where we’re diving into the best copywriting advice ever—straight from the legends themselves. The ads and copy may be from years gone by, but the strategies still work today. We’ll be covering timeless tips from the likes of John Caples, Eugene Schwartz, Joseph Sugarman, and more. 

And to make it extra relevant, I’ll show you how their wisdom can help you crush it in the world of fitness and health marketing. Whether you’re writing for a fitness product, health supplement, or wellness program, these insights will help you write copy that converts. 

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This podcast is powered by Leadfeeder: Know who’s coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try

Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/

For all my socials: https://linktr.ee/lindamelone

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Time stamps:

John Caples: The Power of Simplicity (00:01:14)

Eugene Schwartz: Focusing Existing Desires (00:03:28)

David Ogilvy: Research-Driven Copywriting (00:05:35)

Joseph Sugarman: Creating Emotional Flow (00:08:56)

Claude Hopkins: The Science of Advertising (00:10:54)

Gary Halbert: The Offer is King (00:12:58)

Robert Collier: Speaking the Reader's Language (00:14:56)

Conclusion and Key Takeaways (00:16:20)

As a guest on Cory Falter's InnSync show, I dig into the role of conversion optimization for hospitality vendors. The same rules and tips apply to any business striving for better conversions. I start with the principles of persuasive web copy and the importance of the problem-agitate-solution framework in establishing trust. We also get into practical tips improving website design, including optimizing the hero section, rethinking button language --and incorporating video testimonials to verify social proof.

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This podcast is powered by Leadfeeder: Know who’s coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try

Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/

For all my socials: https://linktr.ee/lindamelone

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Follow Cory here: https://www.linkedin.com/in/coryfalter/

Check out my interview on Cory's podcast here: https://open.spotify.com/episode/2ObrLnZ1skDQ0WdhkvJIiy?si=UdpoMNZYRDOOHWlnLY95Yw

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Time stamps:

Importance of Persuasive Copy (00:02:05)

Problem-Agitate-Solution Framework (00:04:16)

Building Trust in Marketing (00:07:05)

Impact of a Poorly Optimized Website (00:13:36)

Customer Journey and Sales Process (00:16:05)

Transparency in Pricing (00:18:50)

Top Tips for Website Improvement (00:21:06)

How to Identify Your Value Proposition (00:21:27)

Optimizing the Hero Section (00:22:28)

Rethinking Button Copy (00:22:28)

Importance of Social Proof (00:23:23)

Importance of Trust in Business Relationships (00:24:45)

The Danger of Misusing AI in Client Interactions (00:25:14)

Copy not converting? When no one's reading your emails, clicking on your opt-in, or signing up for your free trial, it's time to rethink your approach. In today's episode, I dig into 14 reasons why your copy may not be connecting with your audience. From being "too nice," skimping on research or using the wrong voice in your copy, finding and fixing the problem can make all the difference. And it's usually a simple solution. Be sure to check out the YouTube version for illustrations of all 14 points.

This podcast is powered by Leadfeeder:

Know who’s coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try

*******

Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/

For all my socials: https://linktr.ee/lindamelone

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Time stamps:

Defining Conversion (00:01:12)

First Reason: Lack of Clarity (00:02:18)

Second Reason: Missing Value Propositions (00:03:27)

Third Reason: Overloading Information (00:04:39)

Fourth Reason: Avoiding Directness (00:05:55)

Fifth Reason: Skipping Customer Research (00:07:00)

Sixth Reason: Lack of Emotional Appeal (00:09:19)

Seventh Reason: Ignoring Objections (00:10:24)

Additional Reasons (00:11:37)

Eighth Reason: Boring Headlines (00:12:37)

Ninth Reason: Aggressive Offers (00:13:53)

Tenth Reason: Lack of Social Proof (00:15:58)

Eleventh Reason: Wall of Text (00:17:06)*

Twelfth Reason: Misaligned Voice and Tone (00:19:05)

Thirteenth Reason: Confusing Calls to Action (00:20:14)

Fourteenth Reason: Neglecting SEO (00:22:21)

Keyword Overuse and SEO (00:23:40)

Call to Action for Engagement (00:24:44)

Question: Why would you ever write copy to agitate someone? Answer: To let the website visitor/reader know you not only know they're in pain, but you know how it feels. How? By crafting specific, detailed, empathic, copy only someone who understands their predicament would know. This builds trust. People who trust you are more likely to believe you have the solution for them. In this episode, I dig into how to find the intel behind agitation copy as part of the PAS (problem-agitation-solution) copywriting formula, how to use it and real life examples.

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For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

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Time stamps:

Introduction to Agitation (00:00:00)

Understanding the Agitation Phase (00:01:05)

The Importance of Customer Conversations (00:03:33)

Differences Between Problem and Agitation Phases (00:04:43

Connecting Rational and Emotional Levels (00:05:59)

Finding Agitation Points (00:06:59)

Understanding the Impact of Problems (00:07:11)

Exploring Problem Origins (00:08:27)

Cost of Problems (00:09:29)

Listening for Valuable Insights (00:09:29)

Agitation Language and Examples (00:10:46)

Basecamp's Agitation Copy (00:11:52)

Grammarly's Approach to Agitation (00:13:12)

Bear Metrics' Direct Agitation (00:13:12)

Generalization vs. Specificity in Marketing (00:14:42)

Is your homepage headline driving conversions... or sending visitors packing? Starting your homepage with the solution or pain point is a hot debate. Pain /problem -agitation-solution (PAS)- a popular copywriting formula - says to lead with pain. But could reminding your visitor why they landed on your page backfire? In this solo episode, I dig into the pros and cons of each approach. Why do some SaaS companies thrive with solution-first headlines while others hit home by digging into the problem? Through real-world examples and a healthy dose of A/B testing insights, you'll learn which approach might be the winning ticket your homepage needs.

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Want more essential copywriting tips like this? Be sure to sign up for my weekly newsletter, delivered fresh off the press every Thursday morning: https://thecopyworx.com/newsletter/

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Time stamps:

Choosing Your Homepage Approach (00:00:00)

Understanding P-A-S Formula (00:01:13)

Pros of Starting with a Solution (00:02:31)

Challenges of Homepage Design (00:03:35)

Emotional Connection through Problem Agitation (00:04:42)

Statistics on Conversion Rates (00:11:40)

Final Thoughts on Strategy (00:15:26)

In this episode, I’m a guest on the Death to Vanilla Podcast hosted by Steve Burkhart. I get into the contrast between various types of copywriting specialties, including SEO and conversion copywriting. I also discuss crafting compelling headlines and hero sections, understanding market sophistication, and catering to diverse reader behaviors. The conversation also touches on finding the right clients and the balance between being grammatically correct and conversational tone in copywriting. 

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For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

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Check out Steve Burkhart's podcast here: https://podcasters.spotify.com/pod/show/death-to-vanilla/episodes/Market-Sophistication-Determines-Strategy-with-Linda-Melone--Steven-Burkhart-e1tpu7c/a-a9788k9

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Time stamps:

Linda's Background in Copywriting (00:02:08)

Difference Between Content and Conversion Copywriting (00:02:49)

Understanding Copywriting Psychology (00:03:27)

Defining Conversion Copywriting (00:04:22)

Comparison with Other Copywriting Types (00:05:36)

Research in Copywriting (00:07:15)

The Importance of Customer Interviews (00:08:48)

Stages of Decision Awareness (00:13:29)

Pain-Agitation-Solution Formula (00:16:07)

The Importance of Headlines (00:19:01)

The Shift from Traditional Writing (00:21:29)

Grammarly's Impact on Copywriting (00:22:36)

Understanding Market Sophistication (00:24:17)

Differentiation in Saturated Markets (00:26:42)

Educating Unaware Consumers (00:28:51)

The Challenge of Consumer Awareness (00:31:10)

The Role of Relationships in Business (00:32:18)

Is being authentic becoming a marketing strategy of the past? As a copywriter, what do you do when your client wants you to use misleading, unethical content in your content? As a fellow copywriter and marketing strategist who's experienced more than her share of such situations, Stacy Eleczko spills the tea of these and other awkward situations. She also provides practical advice on maintaining ethical standards in copywriting and highlights the significance of intention and the use of genuine testimonials.

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Connect with Stacy at https://www.stacyeleczko.com/

LinkedIn: https://www.linkedin.com/in/copybystacy/

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Connect with me: https://linktr.ee/lindamelone

Check out my website at https://thecopyworx.com/

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Time stamps:

Stacey's Journey from Education to Copywriting (00:01:38)

Understanding Shady Marketing (00:04:39)

High-Pressure Sales Tactics (00:09:12)

Ethical Copywriting Practices (00:13:36)

Nuances of Long-Form Sales Pages (00:15:30)

Credibility and Value of Testimonials These Days (00:17:34)

The Role of Social Proof in Marketing (00:19:25)

Manipulative Marketing Tactics (00:20:13)

Shaming Tactics in Marketing (00:23:31)

Client Pressure for Misleading Content (00:25:40)

Bait-and-Switch and Scarcity in Marketing (00:28:13)

Clickbait and Ethical Concerns (00:30:14)

Importance of Intent in When Writing Copies (00:36:04)

Using Authenticity in Messaging (00:36:17)

Mindset Shift on Selling (00:37:20)

Marketing is never more important than when the economy is in a downward spiral. Unfortunately, it's often the first department cut. The solution isn't to cut marketing, but to change your approach. In this week's episode, I speak with Ryan Farber, Principal of Idea Spark Marketing, about marketing strategies to help optimize your efforts. He talks about vital strategies like adjusting pricing, emphasizing value propositions, and leveraging loyalty programs. Ryan also shares his career journey, the significance of digital presence, and actionable tips for optimizing your SEO and social media. Tune in for valuable insights and practical advice you can apply to your own campaign.

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Connect with me: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

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Connect with Ryan: https://www.linkedin.com/in/ryanfarber/

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Time stamps:

Marketing During Economic Downturns (00:00:00)

The Evolution of Marketing Principles (00:09:20)

Importance of Website in Marketing (00:10:04

Adapting to Economic Changes (00:16:05)

Digital Presence and SEO (00:18:03)

Importance of Customer Reviews (00:19:09)

Social Media Strategies (00:20:23)

Expanding Social Media Presence (00:20:47)

Utilizing Visually-Oriented Social Media Platforms (00:21:49)

Engagement and Lead Generation (00:23:08)

Authenticity in Social Media Interactions (00:24:38)

AI in Content Creation (00:26:07)

Long Tail Keywords in SEO (00:27:18)

Finding a Good Marketing Partner (00:30:12)

Personal Connections in Marketing (00:32:29)

Avoiding Generic Marketing Solutions (00:34:04)

Creating Unique Content (00:37:31)

Website Evaluation (00:39:28)

Websites are a must-have to establish credibility in any business, particularly health and wellness. Social media isn't enough. In this episode with Whitney Bateson, MPH, RD, a digital strategist, Whitney talks about how websites are a hub for business credibility and why social media alone isn't enough. She gets into common design mistakes, and the importance of continuously evolving and updating your site.

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Connect with me: https://linktr.ee/lindamelone

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Connect with Whitney: https://www.linkedin.com/in/whitneybateson/

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Time stamps:

Whitney Batson's Background (00:01:03)

Transition From Nutrition to Website Coaching (00:02:35)

Importance of Websites in a Crowded Online Space (00:08:02)

Establishing Empathy and Trust Through Website Copy (00:11:16)

Tailoring Online Presence to Stand Out (00:17:27)

Finding Unique Brand Voice and Positioning (00:18:06)

Choosing Brand Colors (00:19:22)

Psychology of Colors and Fonts (00:20:12)

Maintaining Brand Consistency (00:22:17)

Challenges for Health and Wellness Websites (00:24:09)

Website Design Process (00:28:06)

Continuous Enrollment and Support (00:30:33)

Evolution of Business Website (00:33:31)

Video content has never been more important than now, but not many people on LinkedIn are using it effectively. In this episode with Anthony Leung, founder of Mean Write Hook, he shares the importance of using video to show authenticity, use storytelling, and capture engagement. Anthony dives into the challenges with LinkedIn engagement, the impact of AI on content creation, client collaboration, cross-platform content strategy, engaging B2B CEOs, and tips for better video content. Let's go...

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Connect with me: https://linktr.ee/lindamelone

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

*****

Connect with Anthony

https://www.linkedin.com/in/meanwritehook/

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Time stamps:

Timestamps (by podsqueeze)

Understanding The Value Of Authenticity In Connecting With Audience (00:00:00)

Challenges Of Linkedin Engagement (00:02:04)

Opportunities On Linkedin (00:03:18)

Role Of Technology In Video Creation And The Rise Of Ai Content (00:07:08)

Importance Of Understanding Brand Values And Storytelling (00:12:30)

Value Of Being True To Personal Values And The Audience's Connection (00:15:39)

Challenges Of Capturing Audience Attention And Importance Of Scripting And Editing (00:17:51)

Tailoring Video Content For Different Platforms (00:21:38)

Impact Of Posting Video Content On Multiple Platforms Multi-platform Content (00:23:02)

Challenges Of Creating Engaging Content (00:24:07)

Significance Of Linkedin For B2b Marketing (00:25:04)

Video Length On Linkedin (00:32:58)

Tips For Better Video Content (00:35:01)

Copywriting for traditional services and businesses is challenging. Nailing down unique value propositions, doing competitor research, and capturing the right voice are one thing. It's even tougher when the business you're writing for is unfamiliar or has a negative reputation among your target audience. You need to shift your approach. In this episode, I chat with Lindsay Redifer, a fellow conversion copywriter and founder of Red Thread Marketing. She shares her experiences writing for a clinical hypnosis client and a fair trade essential oils business. Tune in to discover her approach and learn how she anticipated and overcame objections in her copy.

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Connect with me: https://linktr.ee/lindamelone

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Connect with Lindsay:

https://www.linkedin.com/in/lindsay-redifer-copywriter/

Better Marketing on Medium.com

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Time stamps:

Challenges of Writing for Clinical Hypnosis (00:04:05) 

Misconceptions about Hypnosis (00:07:44)

Emphasizing Scientific Evidence (00:10:37)

Benefits of Alternative Approaches (00:16:55)

Fair Trade and Transparency (00:23:34)

Understanding Fair Trade (00:25:48)

Client Outreach and Marketing (00:28:20)

Navigating Social Media (00:32:25)

Advice for Copywriters (00:34:35)

Learning about Niche Segments (00:34:53)

Creating Visual Demonstrations (00:35:43)

Connecting with Health and Wellness Community (00:36:42)

Misleading ads, manipulative persuasion tactics, and other less-than-ethical copywriting practices may lead to quick sales, but they come at a high cost. In this episode, I talk about deceptive marketing strategies and the long-term damage they inflict on your brand. Even calls to action (CTAs) can turn against you when used this one way. Integrity is everything whether you're growing a B2B business or personal brand. Check out the episode on YouTube to follow along with visuals.

*****

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

*****

Time stamps:

The Dark Side of Copywriting (00:01:06)

Misuse of Copywriting (00:02:24)

Clickbait and Misleading Statistics (00:03:32)

Phony Social Proof and Exaggeration (00:05:42)

False Scarcity and Unsubscribe Buttons (00:10:07)

Ethical Considerations in Health and Fitness Copywriting (00:12:32)

In this episode, I speak with Mike Phillips, founder of Marketing Muscle Online. Mike shares insights on the parallels between fitness and business, with a focus on consistency and small, achievable goals. We discuss the challenges of gaining traction on social media, the concept of "creator motion" as a marketing strategy, and the importance of providing value upfront. You'll walk away with practical advice for building a personal brand and engaging effectively with an audience.

*****

Find Mike here:

https://MarketingMuscle.Online

On LinkedIn: https://www.linkedin.com/in/marketing-muscle/ YouTube: https://www.youtube.com/@marketing_muscle

THE GYM Community https://Join.MarketingMuscle.Online

The Creator Performance Index: https://Data.MarketingMuscle.Online

*****

Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

*****

Time stamps:

Mike's Fitness Background and Brand Identity (00:02:30)

The Importance of Consistency in Fitness and Business (00:06:16)

Building a Digital Presence and Community (00:13:19)

The Need for an Online Community (00:18:26)

Challenges and Rewards of Building an Online Community (00:20:01)

The Role of Motivation in Achieving Goals (00:21:03)

Finding Motivation Through Progress (00:22:00)

What is Creator Motion (00:23:35)

Top of Funnel and Creator Motion (00:26:01)

B2B lessons from the creator economy (00:27:43)

Sharing Knowledge and Embracing Collaboration (00:34:22)

Concept of Improvement and Growth in Business and Personal Development (00:36:29)

Copywriting for health, wellness and fitness brands takes empathy and emotional intelligence. Making the reader feel worse about themselves isn't the way to go if you want to gain the reader's trust. In this solo episode I talk about how to navigate the sensitive fields of health, wellness and fitness when using the PAS (problem-agitation-solution) copywriting formula and when AIDA (attention-interest-desire-action) may be more effective.

*****

Connect with me on LinkedIn:

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

*****

Time stamps:

Defining Tough Audiences (00:01:11)

Sensitive Health and Fitness Topics (00:02:27)

Pain Agitation Solution Formula (00:03:41)

B2C and B2B Sensitivity (00:05:49)

Empathy in Copywriting (00:07:51)

Understanding Audience Challenges (00:11:07)

Alternative Copywriting Formula (00:14:11)

Engaging Sensitive Audiences (00:18:34)

In this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understanding and researching your audience, and proven strategies for effective copywriting. Give it a listen!

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💼 Transition from Content Writing to Copywriting (15:00 -

25:00)

Linda discusses her journey from content writing to copywriting.

Challenges faced during the transition.

📊 Importance of Knowing Your Audience (25:00 -

35:00)

Discussion on the significance of understanding the audience in marketing.

Examples from Linda's experience in fitness and health industries.

🎥 Role of Video in Marketing (35:00 -

45:00)

Debate on the effectiveness of video versus text in marketing.

Linda shares insights on where video can be beneficial.

🤖 Impact of AI on Copywriting (45:00 -

55:00)

Discussion on the use of AI tools like ChatGPT in copywriting.

Linda's experience and perspective on AI's limitations.

📈 Effective Copywriting Strategies (55:00 -

1:05:00)

Linda shares strategies for effective copywriting.

Importance of clear value propositions and customer quotes.

📚 Research and Preparation in Copywriting (1:05:00 -

1:15:00)

Linda explains her research process for copywriting projects.

Emphasis on the importance of customer interviews and analytics.

📝 Challenges in Copywriting for Ads (1:15:00 -

1:25:00)

Discussion on the challenges of writing effective ads, especially for platforms like Facebook.

Examples of restrictions and strategies to overcome them.

💡 Future of Marketing and Copywriting (1:25:00 -

1:35:00)

Speculation on the future trends in marketing and copywriting.

Impact of social media and changing consumer behaviors.

🚀 Advice for Aspiring Copywriters (1:35:00 -

1:45:00)

Linda provides advice for those looking to get into copywriting.

Emphasis on the importance of research and understanding the audience.

🔍 Case Studies and Examples (1:45:00 -

1:55:00)

Linda shares examples of successful copywriting campaigns.

Discussion on the importance of memorable and clear messaging.

More than 50% of gym members quit within 6 months of signing up. It's no surprise. Gyms can be intimidating, especially if you're a newbie. And not everyone can afford a personal trainer. But what if you could get support, personalization and motivation via AI? In this episode with Alantheus (a.k.a. Alan) Thompson, CEO of GroeFit.io, he tells how the GroeFit gym member management software powered by computer vision technology is changing the fitness landscape. Listen in as Alan describes how this new technology uses data tracking to develop a personalized and engaging gym experience in first of its kind platform.

*****

Connect with Alan here:

LinkedIn: https://www.linkedin.com/in/alantheus

Website: https://www.linkedin.com/company/groefit

*****

Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

*****

Time stamps:

Computer Vision Technology in Gyms (00:00:00)

What is Computer Vision and How It Works (00:05:11)

Member Engagement and Onboarding (00:05:58)

Gamification Using Computer Vision Technology in Gyms (00:10:57)

Limitations of Computer Vision in Rock Climbing Gyms (00:13:19)

Impact of Advancing AI Technology to Various Industries (00:14:15)

Ethical Considerations of Computer Vision (00:17:41)

Potential Market Adoption of Computer Vision (00:18:39)

Implementation and Adoption Challenges of Computer Vision Tech (00:20:46)

Challenges of Implementing Computer Vision in Gyms (00:22:58)

The Potential of Computer Vision for Gym Members (00:24:03)

Future Adoption of AI and Personalization (00:26:46)

Wealth Inequality's Impact on the Fitness Industry (00:27:56)

As marketers and copywriters in the wellness field, we talk a lot about the importance of building trust with your messaging. And it's never more important than within the health space. In this episode, Monica H. San Miguel, CEO of HueTrition, discusses the nuances of marketing in the health and nutrition space. She talks about the emotional aspects of food, the significance of sustainable health habits, and the art of crafting relatable content for consumers. We also touch on the challenges of lifestyle changes and the necessity for authenticity in health marketing.

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Find Monica here:

Website: https://huetrition.com/ 

LinkedIn https://www.linkedin.com/in/monicahs/ 

Instagram https://www.instagram.com/huetrition/ 

Facebook https://www.facebook.com/HueTrition/ 

YouTube https://www.youtube.com/c/HueTrition Twitter https://twitter.com/eathues 

TikTok https://www.tiktok.com/eathues 

Pinterest https://www.pinterest.com/Huetrition/ 

You can earn more about living a simple, mindful lifestyle by grabbing a copy Monica's book “HueTrition: Healthy & Colorful Eating Made Fun” on Amazon, Google Play, or Barnes & Noble. https://www.amazon.com/HueTrition-Healthy-Colorful-Eating-Made/dp/1950282783/

*****

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

*****

Time stamps:

A Good Copy That Connects (00:00:00)

Monica H. San Miguel's Field of Expertise (00:01:09)

The HueTrition (00:04:48)

Balancing Nutrition and Exercise (00:08:40)

Approach to Content Creation in the Nutrition Industry (00:09:51)

Positive and Actionable Messaging in Copy (00:20:48)

Enjoying Food Without Guilt (00:21:51)

The Importance of Quality Ingredients (00:24:18)

Therapeutic Effects of Baking (00:27:27)

Teaching Nutrition and Cooking Skills (00:30:05)

Authentic Marketing in Health and Wellness (00:31:10)

Crafting copy that accurately represents your brand's voice can be daunting, particularly when bringing on a new copywriter. It's where Justin Blackman can help. He's the brand voice virtuoso who's mastered the art and science of defining a brand's unique identity. This episode highlights his approach to crafting a voice that's unmistakably you, spanning vocabulary, tone, and rhythm. He dishes out strategies for crafting writing that's both genuine and engaging across B2B sectors, including fitness and health marketing.

*****

Find Justin here: https://prettyflycopy.com

*****

Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

*****

Time stamps:

Three Elements of Brand Voice (00:00:00)

The Story Behind Justin Blackmon's Tagline (00:02:26)

Developing Expertise in Brand Voice (00:04:33)

Scientific Aspect of Writing (00:08:27)

Components of Brand Voice (00:10:59)

Difference Between Speaking and Writing Voice (00:14:29)

Negative Impact of Using a Wrong Brand Voice (00:17:06)

The Importance of Defining Brand Voice (00:20:14)

Exploring Brand Voice in B2B Sector (00:21:38)

Using Humor in Brand Voice (00:24:12)

AI and Brand Voice (00:33:27)

Developing Brand Voice (00:36:32)

In this episode Jane Serra, creator and host of the Women in B2B Marketing podcast, tackles the challenge of attracting diverse guests to podcasts. She provides insights into the ever evolving landscape of B2B marketing, particularly in fitness and wellness, shares strategies for leading marketing teams and highlights the rise of video-first formats. We get a bit into broader issues as well, including gender imbalances in public speaking and navigating humor in marketing. Jane provides tips for mindful guest curation and how diversity can enrich content quality for your audience.

*****

Follow Jane on:

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/

Twitter: https://twitter.com/womeninb2bmktg

*****

Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

*****

Time stamps:

Evolution of Content Creation (00:03:43)

Gender Disparity in Podcasting (00:14:20)

Different Perceptions of Humor for Each Gender (00:06:25)

The Importance of Diversity in Podcasting and Marketing (00:20:04)

Impact of Gender Representation in Content Creation (00:24:02)

Vibes in Networking (00:26:02)

Attracting Women to Do More Podcasts and Guestings (00:31:53)

In this podcast episode, I speak candidly with Nadine Heir, founder of Write Wiser, as she shares her journey from agency copywriting to becoming a solopreneur. We discuss the challenges of agency versus freelance skills and client communication nuances. Nadine also talks about the cultural distrust towards agencies, the value of transparency, and offers advice for emerging copywriters to build their portfolios. Let's dig in.

*****

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter:

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas.

*****

Time stamps:

Differentiating Between Agency and Solopreneur (00:01:20)

The Challenges of Networking on Linkedin (00:01:50)

Working in Agencies and Corporate Environments (00:03:00)

The Fast-paced Environment of Agencies (00:05:03)

Acronyms and Industry Jargon (00:09:23)

Transitioning to Freelance Work (00:12:55)

Transition to Writing (00:15:25)

Mastering Remote Work (00:17:04)

Relationships in Self-Employment vs. Agency Settings (00:24:40)

The Significance of Marketing Specialization (00:31:32)

Freelancer vs. Agency for Copywriting and Marketing (00:32:18)

Managing Teams of Freelancers for Clients (00:33:04)

Expert Tips for Aspiring Copywriter (00:34:31)

In my guest appearance on Jane Serra's Women in B2B Marketing Podcast, I'm in the hot seat. I talk about how to use copywriting frameworks effectively, creating customer-centric copy, the importance of clear calls to action and yes, the impact of AI on copywriting. And that's just the tip of the iceberg. You'll hear some of my best actionable tips you can use right away.

*****

Follow Jane on:

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/

Twitter: https://twitter.com/womeninb2bmktg

*****

Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

*****

Time stamps:

Linda's Career Path From Food to Fitness (00:02:06)

Transitioning to Fitness and Writing (00:02:30)

Challenges in Starting an Online Fitness Business (00:07:08)

Challenges in Creating and Selling Courses (00:08:23)

Linda's Passion for Writing (00:09:33)

Where to Begin with Copywriting (00:12:47)

Creative Process for Different Copy Formats (00:15:00)

Words to Avoid and Use (00:17:17)

The Power of "You" in Writing a Copy (00:19:50)

Frameworks for Creating Effective Copy (00:23:08)

Copy and Visual Storytelling (00:24:31)

Understanding Visitor's Decision-Making Process (00:28:00)

Importance of Customer Data and Research in Copywriting (00:30:46)

Conversion and CTAs (00:35:40)

Use of Microcopy and Natural Language in CTAs (00:37:49)

Impact of Long Sales Pages (00:41:29)

Evolution of Copywriting with AI (00:43:42)

Gender and Empathy in Copywriting (00:51:27)

In this episode, I speak with Mike G. Hansen, Venture Partner and Strategic Advisor in the Health, Fitness & Technology industry, on future trends in the fitness and wellness B2B space. He tells how the shift is towards holistic well-being driven by consumer preferences for feeling good from the inside out. Mike also gets into the integration of science and exercise innovations, changing the way we approach fitness and wellness. He also provides actionable advice for businesses looking to get ahead of the curve in the forever evolving fitness industry.

*****

Follow Mike on LinkedIn: www.Linkedin.com/in/MikeGHansen

Or on his website: www.MikeGHansen.com

*****

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*****

Follow Linda HERE.

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

*****

Time stamps:

Consumer-Driven Wellness (00:05:32)

Social Integration in Wellness (00:09:16)

Educational Component in Holistic Treatments (00:12:58)

Holistic Treatments in Gyms (00:14:38)

Segmenting the Market for Wellness Offerings (00:16:36)

Experiential Fitness Trends (00:18:33)

Virtual Reality (VR) and Sensory Immersion Experiences (00:19:35)

AI Integration in Fitness (00:24:09)

Sustaining Fitness Routines with Motivation and Goal Setting (00:31:09)

Staying Updated with Industry Trends (00:33:05)

As a Business Growth Mentor and copywriting coach, Amy Posner knows the copywriting business like few others in the field. I met Amy years ago, before I became a copywriter. I was running an online fitness business and needed a conversion copywriter. Or so I thought. Amy told me my business wasn't ready for one (we talk about why in the interview). So I'm thrilled to feature her in this week's episode. We talk about copywriting niches and specialization, the importance of delivering value efficiently, client communication, and more... including how a portfolio may work against you.

*****

This episode is powered by Planable.io and Sessions.us:

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*****

Visit Amy's website: https://amyposner.com

Connect with her on LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/

*****

Follow Linda HERE.

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

*****

Time stamps:

Niching Down in Copywriting (00:01:12)

Transitioning From Being a Generalist Copywriter to Niching Down (00:06:10)

The Impact of Niche Specialization (00:10:23)

Adapting Writing Pocesss Based on Client Needs (00:16:06)

The Research Process (00:17:27)

How to Communicate With Clients (00:18:32)

Understanding Client Communication Style Preferences (00:20:00)

Building Client Trust (00:21:35)

Transitioning to New Niches (00:26:26)

Portfolio Vs. Expertise (00:30:12)

Navigating Portfolio Challenges (00:33:24)

If you've been a copywriter for more than a week, you know not every copywriting assignment is an exciting adventure. Some industries are easier than others to find interesting and compelling stories and copy. Others require a bit of digging to find the gems within the niche. In this episode, I speak with Dana Herra, President of Herra Communications, about ways to find the gold in those seemingly "dull" niches... and turn them around to engage and connect with a wide audience.

*****

This episode is powered by Planable.io and Sessions.us:

--> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"

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*****

Subscribe to Dana's weekly newsletter on Substack:  

Connect with Dana on LinkedIn: www.linkedin.com/in/danaherra

And check out her services: https://danaherra.com

*****

Follow Linda HERE.

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

*****

Time stamps:

Why is B2B Marketing Boring (00:01:39)

Transitioning from Journalism to Content Marketing (00:03:04)

Finding the Interesting Angle in Supposedly Boring Industries (00:09:10)

Challenges in Implementing Innovative Ideas in B2B Marketing (00:18:21)

The Importance of Visual Mockups (00:19:42)

Utilizing Customer Interviews for Effective Marketing Strategies (00:20:53)

Humanizing Interactions in Business to Build Trust (00:23:47)

Overcoming Fear of Creativity in B2B Marketing (00:31:52)

The Potential Risk of Ignoring Change (00:32:55)

Tips for B2B Companies Embracing Change (00:34:00)

Adopting Creativity in Marketing (00:36:10)

If your branding and marketing isn't aligned, you have a serious problem, says Lindsey Laughlin, Vice President & Marketing Strategist, Gravity Group. And it's a problem she sees all too often. In this episode, Lindsey emphasizes the balance between marketing and branding and ways to achieve it. She also discusses the impact of storytelling on building brand recognition and warns against prioritizing short-term gains over brand consistency.

*****

This episode is powered by Planable.io and Sessions.us:

--> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"

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*****

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

*****

Follow Lindsey on LinkedIn HERE.

*****

Time stamps:

Aligning Branding and Marketing for Success (00:01:16)

Defining Branding (00:07:43)

Importance of Brand Experience and Consistency (00:11:52)

Empathy in Marketing (00:17:19)

The Cost of Misaligned Marketing (00:18:59)

Strategic Product Promotion and Building Brand (00:20:01)

Emotional Impact of Marketing Storytelling (00:23:30)

Understanding Customer Behavior (00:28:00)

Balancing Branding and Marketing Efforts (00:30:21)

Impact of Departmental Silos on Marketing Efforts (00:32:33)

Branding Essential for Every Business (00:33:29)

After three years hosting this podcast, I felt it was time for a change. So I niched down within the B2B space a bit more. Here's what I did, why I did it... and what you can expect in future episodes (hint: I think you'll like it).

*****

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

Starting a new role as VP of Marketing for WellnessLiving, Nadia Milani knew she needed a solid strategy to 'prove herself' in 90 days. In this impactful interview, Nadia tells how she crafted 30-60-90 day blueprint for her new role - plus the ways effective leadership, quick wins, and fostering trust all played major roles. This episode is a goldmine for anyone looking to refine their leadership skills, strategically navigate career transitions, or simply seeking inspiration to lead with authenticity and purpose.

Follow Nadia on LinkedIn

*****

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*****

For weekly tips on high-impact messaging, be sure to sign up for my newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

*****

Time stamps:

Transitioning to Wellness Tech (00:02:03)

Discovering WellnessLiving (00:05:06)

Navigating WellnessLiving's Market Position (00:08:05)

The Importance of Building Relationships in Business (00:15:04)

Leadership Challenges and Vulnerability (00:22:26)

Cultivating High Performance and Trust (00:24:20)**

Mission-Driven Leadership Dynamics (00:26:11)

Crafting Strategy and Vision (00:27:01)

Leadership Balance and Challenges (00:29:35)

Impact of early wins (00:30:15)

Navigating Corporate Environments and Leadership (00:31:18)

How do you write copy that sells? That was the big question in my guest appearance on Leanne Dow-Weimer's podcast, Markigy. I tell about my transition from a subject matter expert to a career in copywriting. We also get into the distinction between content writing and copywriting and the critical role of conversion copywriting in marketing.

***

Instantly upgrade your video calls: Sign up for your trial Sessions FREE here.

*****

Time stamps:

Differentiating Content Writing vs. Copywriting (00:01:12)

The Challenges in Transitioning from Content Writing to Copywriting (00:04:04)

The impact of a large-scale writing project on realizing the need for a different writing approach (00:07:53)

Overcoming Learning Curve and Challenges of Reaching Target Audience (00:18:42)

Finding the Right Audience (00:19:47)

Explaining the Essential Role of Copywriting in Every Business (00:20:34)

Effectiveness of Long-Form Sales Pages (00:21:54)

Customer-Centric Approach in Copywriting (00:24:03)

Addressing Challenges and Risks in Content Writing and Copywriting (00:31:09)

AI's Impact on the Future of Marketing (00:33:52)

Importance of Unique Value Proposition (00:37:07)

Role of Value Proposition in Marketing (00:38:07)

Significance of Value Proposition in Businesses (00:39:20)

Value Proposition as Core of Copywriting (00:40:06)

Understanding your customers' challenges takes research to fully understand how you can help them. But B2B companies often fall short on the best approaches. In this episode, Adam Costa, co-founder of FunnelCandy.com, shares how he's advised more than 140 companies–including Amazon, Dropbox and WIRED–on creating research strategies to understand their website visitors. And how to use this intel to increase conversions. Adam highlights the effectiveness of user testing, email surveys, and website analytics tools in gathering customer feedback. We also dive into addressing objections in copywriting and the power of long-form sales pages. 

Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-costa-/

Check out Funnel Candy's free 7-week course https://funnelcandy.com/

******

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

*****

Time stamps:

The Journey of Funnel Candy (00:05:48)

The Importance of Research in Business (00:08:39)

User Testing and Email Surveys (00:11:10)

Obtaining Insights through Website Polls and Hotjar (00:15:03)

Benefits and Costs of User Testing (00:16:41)

Importance of User Experience Insights (00:18:25)

Understanding User Behavior Using Website Surveys and Heatmaps (00:20:00)

Call to Value and Long Form Sales Pages (00:25:08)

Driving Actions through CTAs and User Engagement (00:27:34)

Feedback Mechanisms and Copywriting (00:30:16)

Research-Based Copywriting (00:31:38)

Validating Copy through Customer Insights (00:33:18)

Now that AI is poking its head into every marketing space, humanizing your content has never been so crucial. People still have a literal leg up on creating copy for one main reason: emotions. AI doesn't feel things. And since we make decisions based on emotions, human copywriters and content creators have the advantage–if they know how to use it. In this episode, I speak with Jodie Chapman, Global Marketing Manager at Anitox, about the role of AI in content creation and its effects on humanizing content. We explore the balance between efficiency and maintaining authenticity, emphasizing the importance of connection and storytelling in resonating with audiences.

Connect with Jodie on LinkedIn: https://www.linkedin.com/in/jodie-j-chapman/

*****

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out "15 High Converting Copywriting Formulas: eBook: https://thecopyworx.com/15-high-converting-copywriting-formulas/

*****

Time stamps:

The Impact of AI on Humanizing Content (00:00:00)

The Limitations of AI in Emotional Connection (00:03:02)

The Role of Influencers and Thought Leadership (00:13:59)

The Authenticity of AI-generated Influencers (00:16:48)

Creating Resonating Content (00:19:19)

Maximizing Content Efforts (00:25:24)

Improving Content Creation Using AI Tools (00:30:27)

Writing for financial clients is both challenging and lucrative, says Kyle Robert Bell, freelance FinTech copywriter at Bell Copywriting, Inc. And it's not easy to break into this niche. In this insightful interview, Kyle tells how he landed his first FinTech copywriting client, lessons he learned along the way, and advice he gives to others who want to break into this copywriting specialty.

Follow Kyle on LinkedIn:

https://linkedin.com/in/bellcopywriting

Email: kyle.bell@bellcopywriting.com

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For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Time stamps:

Transitioning to Fintech Copywriting (00:06:43)

Landing the First Fintech Client (00:09:01)

Mission and Purpose of Fintech Companies (00:11:37)

Navigating Legalities in Fintech Copywriting (00:13:44)

Challenges of Creativity in Fintech Copywriting (00:16:02)

Adapting to Fintech Industry Changes and Trends (00:22:43)

Outreach and Client Acquisition (00:26:35)

Tips on How to Break into Fintech Copywriting (00:31:00)

Crafting engaging, captivating and interesting copy for a B2B audience requires taking a B2C approach, says Nick Capozzi, CEO and Co-founder of SpliceVideo. And it's often overlooked, missed or undervalued. In this eye-opening episode, Nick reveals the power of storytelling in winning over prospects and customers alike. He also tells how to find and create stories, and ways to use them in your marketing.

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Follow Nick on LinkedIn: https://www.linkedin.com/in/nick-capozzi/

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For weekly tips on high-impact messaging, be sure to sign up for my newsletter: https://thecopyworx.com/newsletter/

*****

For proven copywriting formulas that can't miss, check out my eBook: https://thecopyworx.com/15-high-converting-copywriting-formulas/

Time stamps:

The B2B content for a B2C lens (00:02:06)

The importance of storytelling in B2B marketing (00:03:27)

Humanizing B2B through storytelling (00:05:17)

Incorporating emotion and vulnerability in storytelling (00:06:13)

Balancing authenticity and emotional storytelling (00:09:38)

Personal stories as a differentiation strategy (00:13:35)

Measuring Success of Storytelling Videos (00:20:01)

Repurposing Content on Social Media (00:22:47)

Future of Social Media and AI (00:29:16)

Value propositions set the stage for all your copy and messaging. It's top of the stream for everything that flows down from it and sets you apart from the competition.

Your value prop answers the question: "Why should I hire you over everyone else?"

In my guest appearance on the Marketers On a Mission podcast with host, Christian Klepp, I divulge the 5 key aspects of a value proposition and much more.

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Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

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Time stamps:

Christian's Experience with Languages and Cultural Diversity (00:00:01)

Challenges of Learning Languages (00:01:28)

Identifying the Root Causes of Boring B2B Content (00:04:49)

Making B2B Content More Engaging (00:11:58)

Building Trust in B2B and the Importance of Valuable Content (00:15:29)

Common Mistakes on Corporate Websites (00:17:27)

Adding Human Elements to Brands (00:18:14)

Differentiating Brand Storytelling Approach for Brand Corporations (00:19:34)

Using Humor and Balancing the Element in B2B Marketing (00:23:22)

The Importance of Customer-Centric Storytelling (00:28:10)

Auditing and Finding New Angles for Storytelling (00:30:51)

Extracting Customer Insights for Storytelling (00:32:22)

Podcasts are more than a way to broadcast your message to your audience. They're a relationship management tool that can also attract sponsors and keep listeners hooked.

In this episode, I speak with Eric Melchor, founder of the Innovators Can Laugh B2B Podcast Community. He tells why authenticity and personality shine through in podcasting, how to attract sponsors–and the scoop on monetization. Specifically, can you make a living off of podcast sponsors?

Whether you're just starting or looking to boost your podcast's revenue, you'll find lots of knowledge bombs in this episode.

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Connect with Eric: https://www.linkedin.com/in/ericmelchor/

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Please leave a review (it helps me out a ton!) on your favorite platform or here: https://tinyurl.com/yc44yxx9

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B2B content is notoriously known for being "boring to boring." It doesn't have to be that way. In this episode with Christian Klepp, Co-Founder/Director of Client Engagement for Einblick.co, he tells why boring content is rampant in B2B and how to create more engaging content. He explains how to turn blah marketing content into captivating narratives. He also shares actionable tips for crafting engaging B2B narratives.

Connect with Christian here:

Website: https://www.einblick.co/

LinkedIn profile: https://www.linkedin.com/in/christian-klepp-einblickconsulting

Podcast: https://www.einblick.co/podcasts

*****

For weekly tips on high-impact messaging, be sure to sign up for my newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my eBook: https://thecopyworx.com/15-high-converting-copywriting-formulas/

Regardless of how you feel about sales, if you're in business you're selling, says Chad Lauer, president of Lauer Media Company and host of the Lauer Power Podcast. In this episode Chad shares invaluable tips for those who shy away from traditional selling. He offers practical advice on finding comfortable pitching methods, from casual lunches to LinkedIn networking. He tells the power of consistent outreach and structured processes in transforming the way introverts and sales-averse individuals approach and succeed in the world of sales.

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Connect with Chad on LinkedIn: https://www.linkedin.com/in/chad-lauer-82b4a538/

And check out his podcast, the Lauer Power Podcast

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Time stamps:

Impact of Personal Experiences on Perspective (00:02:42)

Sales and Personal Identity (00:10:25)

Chad's Journey Into Sales (00:11:15)

Sales as a Service (SaaS) and Its Benefits (00:15:04)

Outbound Sales System (00:16:08)

Explaining the Concept of Sales as a Service (00:17:03)

Effective Outreach Strategies (00:18:09)

Persistence in Sales (00:22:16)

Impact of Timing on Sales (00:26:42)

Positive Perception of Sales (00:28:36)

Building a Strong Sales Process (00:30:39)

Consistent Outreach and Sales System (00:31:30)

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Please leave a review: https://tinyurl.com/yc44yxx9

Join 1500 other copywriting and marketing peeps...

Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

The B2B Marketing & Copywriting podcast reached 100 episodes! It's been two years in the making. Lots of fun, great guests, and priceless marketing and copywriting advice. In this special episode, I highlight 6 of the most downloaded episodes. 

And I asked each of the guests two questions:

What was most exciting or surprising about the previous year (2023) and

What ONE bit of advice would they give to other marketers and / or copywriters? 

Here are links to the original episodes:

Hannah Szabo on Creating Powerful Conversations on LinkedIn to Engage and Grow:

https://podcasts.apple.com/us/podcast/creating-powerful-conversations-on-linkedin-to-engage/id1614152949?i=1000621509947Yes

Sam Dunning Optimizing SEO for B2B Growth:

https://podcasts.apple.com/us/podcast/optimizing-seo-for-b2b-growth/id1614152949?i=1000615898761

Nancy Harhut on Using Behavioral Science to Motivate Your Audience:

https://podcasts.apple.com/us/podcast/behavioral-science-motivate-your-audience-to-take-action/id1614152949?i=1000603925615

Diana Kelly Levey on Copywriting Resilience:

https://podcasts.apple.com/us/podcast/copywriting-resilience-thriving-amidst-uncertainty/id1614152949?i=1000639117795

Robert Bostick on Using Humor to Build Trust:

https://podcasts.apple.com/us/podcast/using-humor-to-boost-trust-engagement/id1614152949?i=1000624549944

Jesus McDonald on Website Strategies that Turn Clicks Into Conversions:

https://podcasts.apple.com/us/podcast/website-strategies-that-turn-clicks-into-conversions/id1614152949?i=1000625256409

My solo podcast on using Psychographics for More Persuasive Copy:

https://podcasts.apple.com/us/podcast/how-to-use-psychographics-for-more-persuasive-copy/id1614152949?i=1000634062506

Marketing is not a guessing game... at least not if you want people to take action, buy, or hire your services. In this episode with Leanna Dow-Weimer, a customer-centric marketer and host of the Markigy podcast, Leanne tells why data-driven marketing is the only way to go.

She highlights the role of context and psychological needs to create effective marketing strategies and sheds light on the "why" behind customer behavior. She tells how to set up experiments correctly and even divulges how to find conversational "gems" in customer interviews. Let's dive in!

Are you a visual learner?

Check out this episode (and subscribe!) on my YouTube channel: YouTube channel: https://www.youtube.com/channel/UCS

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Find and connect with Leanne:

https://www.linkedin.com/in/leannedow/

markigy.com

https://www.youtube.com/@Markigy/featured

*****

Sign up for my newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my eBook: https://thecopyworx.com/15-high-converting-copywriting-formulas/

*****

Timestamps:

Science and Customer Centric Marketing (00:09:29) 

Behavioral Psychology and Marketing (00:11:50) 

Customer-Centric Marketing vs. Other Approaches (00:14:27) 

The long game vs short game (00:17:32) 

Customer-centric marketing example (00:17:43) 

Using social media for customer research (00:19:53)

Balancing humor in marketing (00:23:04) 

Finding gems in customer responses (00:24:36) 

Actionable tips for customer-centric marketing (00:28:15) 

Building relationships for customer-centric conversion (00:31:38) 

How can you get quality leads and business from LinkedIn? Hint: It's nothing to do with your number of followers. In this episode I speak with Alex Boyd, founder of RevenueZen. He shares his personal journey of transforming LinkedIn into a business journal and how it propelled him to attract valuable clients. From crafting compelling narratives to finding the perfect balance between authenticity and promotion, he digs into the art and science behind converting with LinkedIn posts. You'll find actionable advice and real-world insights to help kick start your LinkedIn strategy.

Follow Alex on LinkedIn: linkedin.com/in/alexcboyd

*****

Join 1500 other copywriting and marketing peeps...

Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

*****

Time Stamps

Realizing the potential of LinkedIn (00:02:28)

Finding the right balance on LinkedIn (00:05:54)

The importance of personalization in connection requests (00:08:11)

The significance of CEOs showing up on LinkedIn (00:12:47)

The algorithm and engagement (00:16:15)

Lack of engagement and content performance (00:17:54)

The changing dynamics of post engagement (00:18:57)

The Story is More Important than the Words (00:24:04)

The Intellectual and Spiritual Work of Figuring Out Why People Should Care (00:25:03)

The Need for Patience and Message Market Fit (00:25:13)

Whether you're starting new or bouncing back from time away, marketing yourself consistently is crucial for steady work. In this episode, I speak with Diana Kelly Levey, CEO of DKL Content Services, Inc. I worked with Diana years ago when she was an editor at Prevention and Muscle & Fitness magazine. She tells how she maintains a six-figure salary working an average of only 15 hours a week, how she stays top-of-mind with editors, clients, and prospects and the tools she couldn't do without. Tune in for all the inside scoop.

This episode is sponsored by: LeadFeeder

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Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

******

Connect with Diana here:

https://www.linkedin.com/in/dianakellylevey/

https://www.instagram.com/dianakellyleveyfreelance/

https://twitter.com/dianakelly

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Time stamps:

Transitioning from Print Publishing to Freelancing (00:03:07)

Working from 40 to 15 Hours a Week and Earning a Six-Figure Income (00:06:37)

Productivity Techniques and Strategies (00:09:14)

Marketing and Client Acquisition (00:12:14)

Securing Podcast Sponsors and the Importance of Niche and Collaboration (00:15:13)

Outreach Strategies in Finding Editors and Clients (00:16:02)

Using LinkedIn for Networking and Lead Generation (00:17:20)

Using Notion for Projects and Process Management (00:21:46)

The Benefits of Using Shield for Content (00:23:16)

LinkedIn as a Professional Platform (00:26:23)

Copywriting for E-commerce (00:29:12)

Staying Up-to-Date with Industry Trends (00:30:10)

Exploring Copywriting Opportunities (00:31:40)

AI remains one of the hottest topics among marketers and copywriters–and for good reason. In this episode, I speak with Mark Savant, Founder Mark Savant Media & Podcast Services and host of After Hours Entrepreneur podcast. He describes his journey into AI and its application in podcasting and copywriting. Mark shares how AI helped him save a ton of time and eventually start his own podcast production agency. And he touches on the potential pitfalls and misuse of AI. Join the discussion.

You can find and follow Mark here:

WEBSITE: https://www.marksavantmedia.com/

PODCAST: http://www.afterhoursentrepreneur.com/

PUBLIC EMAIL: contact@marksavantmedia.com

https://afterhoursentrepreneurmastermind.com/

https://www.instagram.com/marksavantmedia/

https://www.linkedin.com/in/mark-savant-ba777145/

https://twitter.com/marksavantmedia

https://www.youtube.com/channel/UC2ePGMF5jsWze1sc0Gftf4w

Company URL

https://Www.marksavantmedia.com

*****

Join 1500 other copywriting and marketing peeps...

Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

*****

Check out our Sponser, LeadFeeder HERE.

*****

Time stamps:

First Experience in Using AI in Copywriting (00:02:39)

The Power of Podcasting and Content Creation with AI (00:07:59)

The Importance of Using AI in Content Creation (00:11:11)

The Need for Consistency in Online Presence (00:12:55)

Choosing the Right Social Media Platforms (00:14:13)

Using AI for Content Creation and Idea Generation (00:20:58)

Using Custom GPT in Business (00:27:02)

Website visitors don't read. They skim. In fact, only 16% read word-by-word. Nearly 80% scan, looking for the information they need. This scanning behavior typically follows two distinct patterns: the F and the Z. Intrigued? Tune into this episode where I dive deep into how you can craft your copy to resonate with these unique reading patterns. Discover strategies to help your visitors find exactly what they're looking for, both quickly and effortlessly.

Check out the YouTube version for helpful images: https://youtu.be/o1ZcSCgdL5M

*****

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Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments that move the needle: https://thecopyworx.com/newsletter/

*****

Time Stamps:

Eye Tracking and Reading Patterns (00:00:01) 

F Pattern Design Examples (00:02:28) 

Z Pattern Design Examples (00:03:45) 

Eye tracking studies and scannable text (00:09:46) 

Improving copy conversions (00:09:46)

What makes a newsletter popular and engaging? And how do you craft persuasive copy that stands out without being sleazy? In this episode, Adriana Tica, strategist, writer, trend forecaster and entrepreneur, explores these topics and more. She also divulges the significance of creating a mailing list and why it’s an invaluable asset in the social media realm.

Find Adriana on LinkedIn

Sign up for her newsletter: https://www.adrianatica.com/newsletter/

Catch up with her on X / Twitter: https://twitter.com/adriana_tica 

*****

Join 1500 other copywriting and marketing peeps...

Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

*****

Check out our sponsor, LeadFeeder HERE.

*****

Time stamps:

Why Adriana Started Her Newsletter (00:03:05)

Focusing on Writing About Long-term Growth vs Latest Fads (00:04:29)

Bro Marketing and Ethical Business Practices (00:05:39)

Tackling Comparison and FOMO (00:08:36)

Unmasking Unethical Marketing (00:09:30)

Gathering Ideas for Newsletters (00:11:29)

Exposing Clickbait in Marketing (00:16:32)

Building Trust and Pre-Qualifying Clients (00:17:39)

Gamechanger: Lead Feeder as a Lead Generation Tool (00:19:01)