In this episode, I talk with Sarah Noel Block, founder of Tiny Marketing, a lead magnet and marketing expert. She tells how to turn casual visitors into committed subscribers, the difference between passive (quizzes, PDFs) and active (webinars, events) lead magnets—and why a mix of both boosts engagement. We also get into her strategy for aligning lead magnets with high-traffic pages and using trust-building tactics that increase conversions. You'll walk away with practical steps to create lead magnets that connect, convert, and keep audiences coming back.

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Connect with Sarah here:

https://www.sarahnoelblock.com/

https://tinymarketing.buzzsprout.com/share

https://www.linkedin.com/in/sarahnoelblock/

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For weekly tips on conversion copywriting, sign up for Linda's exclusive, free, newsletter: https://thecopyworx.com/newsletter/

Follow Linda on all her social media: https://linktr.ee/lindamelone

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Time stamps:

Introduction to Lead Magnets (00:00:00)

B2B Marketing in the Health and Fitness Industry. (00:00:34)

Defining Lead Magnets (00:03:31)

Combining Lead Magnet Types (00:05:05)

Choosing the Right Lead Magnet (00:06:33)

Building Trust with Lead Magnets (00:07:45)

Niche Community Engagement (00:11:16)

Using Meetups for Lead Generation (00:12:12)

Email Newsletter Strategy (00:14:04)

Thank You Page Optimization (00:19:24)

Selling with Freebies (00:21:53)

Upselling and Customer Experience (00:22:46)

Lead Magnet Strategies for B2B (00:25:08)

Identifying Pain Points for Lead Magnets (00:26:02)

Lead Magnet Ideas for Gym Members (00:27:19)

"It's like you're reading my mind!" is the best compliment you could ever hear from a reader. Because it means you've jumped into the conversation they're already having in their head. It shows you understand their challenge. Short of possessing telepathic powers, there's only one non-creepy way to do this in real life: Knowing where they are in their decision-making process. Do they know about your solution or are they still unaware you exist, for example? In this solo episode, I address all the decision-making stages, how to spot them and how to write for each stage. Let's get into it.

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Like these tips? Then you'll love my weekly newsletter. Sign up for free here: https://thecopyworx.com/newsletter/

And be sure to follow me on all my socials: www.linktr.ee/lindamelone

*****

Time stamps:

Introduction to Mind Reading (00:00:00)

Stages of Customer Awareness (00:00:59)

Stage One: Problem Aware (00:02:06)

Stage Two: Solution Aware (00:02:15)

Stage Three: Product Aware (00:03:15)

Stage Four: Most Aware (00:03:30)

Nurturing Solution Aware Customers (00:04:26)

Building Trust in Product Aware Stage (00:05:31)

Engaging Most Aware Customers (00:05:31)

Conclusion and Call to Action (00:06:43)

Question: Why would you ever write copy to agitate someone? Answer: To let the website visitor/reader know you not only know they're in pain, but you know how it feels. How? By crafting specific, detailed, empathic, copy only someone who understands their predicament would know. This builds trust. People who trust you are more likely to believe you have the solution for them. In this episode, I dig into how to find the intel behind agitation copy as part of the PAS (problem-agitation-solution) copywriting formula, how to use it and real life examples.

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For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

*****

Time stamps:

Introduction to Agitation (00:00:00)

Understanding the Agitation Phase (00:01:05)

The Importance of Customer Conversations (00:03:33)

Differences Between Problem and Agitation Phases (00:04:43

Connecting Rational and Emotional Levels (00:05:59)

Finding Agitation Points (00:06:59)

Understanding the Impact of Problems (00:07:11)

Exploring Problem Origins (00:08:27)

Cost of Problems (00:09:29)

Listening for Valuable Insights (00:09:29)

Agitation Language and Examples (00:10:46)

Basecamp's Agitation Copy (00:11:52)

Grammarly's Approach to Agitation (00:13:12)

Bear Metrics' Direct Agitation (00:13:12)

Generalization vs. Specificity in Marketing (00:14:42)

Every B2B company knows they need content to attract and engage their ideal customers. Lots of content. But throwing everything online without strategizing could do more harm to your brand than good.

In this interview with John Egan, owner of Jayhawk Media LLC and author of The Stripped-Down Guide to Content Marketing, John dives into current trends in content, steps brands can take to improve their content marketing initiatives and more.

Visit The Copy Worx for conversion copywriting tips and to contact Linda.

Digital marketing during Q4 is scary enough. Throw in a recession and it's enough to frighten the most seasoned marketer. The key: avoiding common knee-jerk reactions that only make things worse.

In my interview with Chris Roche, CEO and founder of Catalyst Consulting, he talks about the pitfalls B2B companies must avoid to get through. From demand rules you must follow to the pros and cons of YouTube marketing, he covers it all in this eye-opening interview.

Visit The Copy Worx for conversion copywriting tips and to contact Linda.

In a world where we're bombarded with ads and messaging shouting "buy me!", around every corner, real connections matter more than ever. In this week's podcast, I speak with Laura Templeton, Chief Instigator @ 30 Second Success and author of the book by the same name.

In this interview, she talks about the importance of networking, the best way to connect on LinkedIn... and lots more. Check it out...

Visit The Copy Worx for conversion copywriting tips and to contact Linda.

A brand is more than the sum of its parts. It's a tapestry woven together from people's perceptions, influence - and so much more.

In this interview with Vin Eze, Brand Identity Designer, he defines branding, common misconceptions about brands and how to build a great brand. Tune in!

Visit The Copy Worx for conversion copywriting tips and to contact Linda.

Creating TikTok ads that attract your target audience doesn't happen by accident. It takes strategy and planning... and experience.

In today's episode, I speak with Sven Muchow, founder of Muchow Marketing, about what makes TikTok ads different from Facebook ads, what are the most common mistakes brands make on TikTok, and strategies that have worked best for his clients. Just hit play...

Visit The Copy Worx for conversion copywriting tips and to contact Linda.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

We applaud hustle culture. But working crazy hours, forgoing a social life and neglecting your health can have serious consequences over time. In this interview with Valincia Bennett, business strategist and founder of Savvy Method, she talks about signs of overwhelm and burnout, how to avoid both, and what to do if you find yourself in the thick of it all. Give it a listen...

Visit The Copy Worx for conversion copywriting tips and to contact Linda.

Creating a demand gen strategy takes many parts working together over time. Content and copy play a huge role.

In this interview, I speak with Nicole Gates, global director of demand generation at Varonis, about the most common misconceptions about demand gen, how copy and content fit in, - and steps to get started.

Visit The Copy Worx for conversion copywriting tips and to contact Linda.

"So what's the difference between content and copy? Can you show how you'd rewrite content to turn it into copy?" I get these questions often and wanted to address them here with an example.

In this episode, I review the difference between copy and content. Then I give a real-life example, which is more clearly seen in a screen share in this YouTube video version of this podcast.

Visit The Copy Worx for conversion copywriting tips and to contact Linda.

Relationships in business go beyond gathering reams of network connections and wishing people happy birthday when LinkedIn sends you a reminder. As in any relationship, it's about building trust.

In this interview with Mike Grinberg, CEO of Proofpoint Marketing, Mike talks about treating relationships as a journey, ways to overcome skepticism, the 5 micro-decision points of awareness in every relationship... and more. Check it out.

Visit The Copy Worx for more copywriting tips and to contact Linda.

Stacey Kelly knows video. A former MTV producer, she translates the skills she learned from directing and creating videos over the years to producing video for social platforms like LinkedIn and YouTube. Stacey specializes in videos that best tell your brand story, your solution, and effective YouTube/LinkedIn marketing strategies. Tune in to discover how to generate more leads and more traffic.

Visit The Copy Worx for more info and to contact Linda.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Is your homepage headline driving conversions... or sending visitors packing? Starting your homepage with the solution or pain point is a hot debate. Pain /problem -agitation-solution (PAS)- a popular copywriting formula - says to lead with pain. But could reminding your visitor why they landed on your page backfire? In this solo episode, I dig into the pros and cons of each approach. Why do some SaaS companies thrive with solution-first headlines while others hit home by digging into the problem? Through real-world examples and a healthy dose of A/B testing insights, you'll learn which approach might be the winning ticket your homepage needs.

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Want more essential copywriting tips like this? Be sure to sign up for my weekly newsletter, delivered fresh off the press every Thursday morning: https://thecopyworx.com/newsletter/

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Time stamps:

Choosing Your Homepage Approach (00:00:00)

Understanding P-A-S Formula (00:01:13)

Pros of Starting with a Solution (00:02:31)

Challenges of Homepage Design (00:03:35)

Emotional Connection through Problem Agitation (00:04:42)

Statistics on Conversion Rates (00:11:40)

Final Thoughts on Strategy (00:15:26)

Consistently creating content that resonates with your audience can be a challenge. In this episode, Brooklin Nash, Co-Founder of BeamContent.co, talks about what he looks for in marketing tools, content mistakes he made early on and how to consistently produce content that grabs attention.

Visit The Copy Worx for more information and to contact Linda.

We're visual creatures. So it makes sense that capturing the attention of your ideal customer requires landing pages and ads with a strong visual appeal.

In my interview with graphic designer Jane Kisnica, she talks about common mistakes in marketing graphics - with special tips on LinkedIn banners. We geek out over fonts and a bit of color psychology. She explains why Facebook uses blue and how red may work against your messaging. Jump right in!

Visit The Copy Worx for more info and to contact Linda.

Emotional intelligence (EQ) is more important than IQ, according to much research. Defined as "the ability to manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges and defuse conflict," EQ is a characteristic highly valued by companies like Meta.

The ability to tap into and understand other people enables you to create bonds with them. Bonds create trust. Trust earns you relationships - and business.

In today's episode, I speak with Phil Johnson, EQ expert, executive coach and founder of the Master of Business Leadership, Inc. about how  emotions drive decisions, keys to authentic listening and how Apple uses EQ to gain trust. Tune in!

Visit The Copy Worx for more info and to contact Linda.

Jason Vana is no stranger to creating LinkedIn posts that get people talking. It's also what endears him to his audience... and lands him business. As a branding expert and founder and Head of Content at SHFT Agency, Jason's success speaks for itself.

In this episode, Jason talks about how to be seen as an expert on LinkedIn, the pros and cons of vulnerability on social, ways to improve your LinkedIn engagement and more. This episode is a bit longer than most, but worth every minute!

Visit The Copy Worx for more info and to contact Linda.

Chris Bogue is best known on LinkedIn for his hilarious short ("mercilessly short," as his bio boasts) videos. He draws from his background in sketch comedy to create memorable content that stops the scroll.

In our interview, Chris talks about ways he finds compelling content, how failure can help you connect with your audience and his unique system for never starting from a blank page. Check it out!

Visit The Copy Worx for more info and to contact Linda.

Ranking high in Google searches is more than adding a bunch of keywords on your website. A lot more. In my interview with Sam Dunning, co-owner at WEB CHOICE, Sam unpacks the best ways to integrate SEO into your website for inbound leads, best and worst SEO practices and much more. Jump in for all the best advice from a top expert.

Visit The Copy Worx for more info and to contact Linda.

In addition to my own podcast, I’m often a guest on other shows.

Since I focus on interviewing marketing experts on my show, I get to share copywriting tips on their show, which is exactly what I did on Sam Dunning’s podcast, the Business Growth Show.

He’s an SEO and website expert and will be on my show here in the near future. 

In the meantime, check out my guest appearance where he peppered me with the following great questions:

👉 Is copy really that important to actually get people to convert?

👉 How important is copy compared to design e.g. on a website?

👉 Biggest B2B website copy mistakes

👉 How to write copy that converts ideal clients: step-by-step

Visit The Copy Worx for more info and to contact Linda.

Podcasting for B2B seems like a natural fit. Yet, it's not so easy to get the most out of it. In this interview with Syya Yasotornrat, founder of Innovation Media Enterprises, Syya talks about how to get more reach for your podcast, common mistakes B2B companies make with their podcasts and strategies for creating a legacy.

Visit The Copy Worx for more info and to contact Linda.

The storytelling format for B2B is surprisingly not much different from stories you remember as a kid. Creating a memorable message is key. 

In today's episode, I speak with Seth Erickson, Chief Mischief Maker of Storify Agency (did you know "storify" is an actual word?) about why the brain loves a good story and how to make it work for B2B marketing. He's also the author of How To Hack Humans: Storytelling for Startups.

Check it out...

Visit The Copy Worx for more info and to contact Linda.

Most of us don't have a team of people to help us repurpose content to a zillion platforms like Gary Vaynerchuk. Yet, it's possible to get your content out to a wide audience even if you're a solopreneur.

In this episode, I speak with Stephen G. Pope, CEO of SGP Labs about doing just that. He covers a variety of related topics (this episode runs a bit longer than usual, but it's worth it!), including why "likes" don't matter and how to decide whose advice to listen to... and what to ignore.

Tune in!

Visit The Copy Worx for more info and to contact Linda.

In this episode, I’m a guest on the Death to Vanilla Podcast hosted by Steve Burkhart. I get into the contrast between various types of copywriting specialties, including SEO and conversion copywriting. I also discuss crafting compelling headlines and hero sections, understanding market sophistication, and catering to diverse reader behaviors. The conversation also touches on finding the right clients and the balance between being grammatically correct and conversational tone in copywriting. 

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For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

*****

Check out Steve Burkhart's podcast here: https://podcasters.spotify.com/pod/show/death-to-vanilla/episodes/Market-Sophistication-Determines-Strategy-with-Linda-Melone--Steven-Burkhart-e1tpu7c/a-a9788k9

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Time stamps:

Linda's Background in Copywriting (00:02:08)

Difference Between Content and Conversion Copywriting (00:02:49)

Understanding Copywriting Psychology (00:03:27)

Defining Conversion Copywriting (00:04:22)

Comparison with Other Copywriting Types (00:05:36)

Research in Copywriting (00:07:15)

The Importance of Customer Interviews (00:08:48)

Stages of Decision Awareness (00:13:29)

Pain-Agitation-Solution Formula (00:16:07)

The Importance of Headlines (00:19:01)

The Shift from Traditional Writing (00:21:29)

Grammarly's Impact on Copywriting (00:22:36)

Understanding Market Sophistication (00:24:17)

Differentiation in Saturated Markets (00:26:42)

Educating Unaware Consumers (00:28:51)

The Challenge of Consumer Awareness (00:31:10)

The Role of Relationships in Business (00:32:18)

In today's episode, I interview Morgan Smith, managing partner at Aligd and co-host of the B2B Power Hour. He tells all about social selling - what it is, how it's different from content creation, why "likes" don't matter... and the prerequisites for social selling effectively.

Visit The Copy Worx for more info and to contact Linda.

Did you hear the one about the woman on TikTok who's also a LinkedIn marketer? That would my guest this week, Emily DiBrito Brady. Emily is the creative content lead at Sweet Fish. Her B2B TikTok videos and hilarious LinkedIn posts demonstrate smart ways humor can boost your marketing reach. She clearly shows B2B does not need to be boring.

In this episode Emily talks about the benefits of using humor, ways to find funny inspiration, and how to get started.

Visit The Copy Worx for more info and to contact Linda.

Creating videos can be daunting when you're not sure where or how to start. In this episode, I speak with Steven Burkhart, founder of Burkhart Creative Agency, a content marketing agency based in Phoenix, Arizona. He talks about creating video content around a framework he's developed and gives tips on ways to distribute your video content. You'll want to take notes for this one.

Visit The Copy Worx for more info and to contact Linda.

Social proof has never been more important for B2B businesses than now. In this episode, Cory Falter, principal at Lure Agency, talks about strategies to ensure you make the most out of what others say about you. He tells why you must listen to the bad and the ugly along with the good... and how even negative reviews can enhance your reputation.

Visit The Copy Worx for more info and to contact Linda.

Creating a strong value proposition is essential for effective messaging and targeted copy. In this episode, Matthew Holman of QPilot tells how he helped create a solid value proposition that stood out among all others. He includes why you can't rush the process and the importance of finding your niche. In the end, a single word was the differentiating factor setting QPilot apart from their competitors.

Visit The Copy Worx for more info and to contact Linda.

Is being authentic becoming a marketing strategy of the past? As a copywriter, what do you do when your client wants you to use misleading, unethical content in your content? As a fellow copywriter and marketing strategist who's experienced more than her share of such situations, Stacy Eleczko spills the tea of these and other awkward situations. She also provides practical advice on maintaining ethical standards in copywriting and highlights the significance of intention and the use of genuine testimonials.

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Connect with Stacy at https://www.stacyeleczko.com/

LinkedIn: https://www.linkedin.com/in/copybystacy/

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Connect with me: https://linktr.ee/lindamelone

Check out my website at https://thecopyworx.com/

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Time stamps:

Stacey's Journey from Education to Copywriting (00:01:38)

Understanding Shady Marketing (00:04:39)

High-Pressure Sales Tactics (00:09:12)

Ethical Copywriting Practices (00:13:36)

Nuances of Long-Form Sales Pages (00:15:30)

Credibility and Value of Testimonials These Days (00:17:34)

The Role of Social Proof in Marketing (00:19:25)

Manipulative Marketing Tactics (00:20:13)

Shaming Tactics in Marketing (00:23:31)

Client Pressure for Misleading Content (00:25:40)

Bait-and-Switch and Scarcity in Marketing (00:28:13)

Clickbait and Ethical Concerns (00:30:14)

Importance of Intent in When Writing Copies (00:36:04)

Using Authenticity in Messaging (00:36:17)

Mindset Shift on Selling (00:37:20)

Marketing is never more important than when the economy is in a downward spiral. Unfortunately, it's often the first department cut. The solution isn't to cut marketing, but to change your approach. In this week's episode, I speak with Ryan Farber, Principal of Idea Spark Marketing, about marketing strategies to help optimize your efforts. He talks about vital strategies like adjusting pricing, emphasizing value propositions, and leveraging loyalty programs. Ryan also shares his career journey, the significance of digital presence, and actionable tips for optimizing your SEO and social media. Tune in for valuable insights and practical advice you can apply to your own campaign.

*****

Connect with me: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

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Connect with Ryan: https://www.linkedin.com/in/ryanfarber/

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Time stamps:

Marketing During Economic Downturns (00:00:00)

The Evolution of Marketing Principles (00:09:20)

Importance of Website in Marketing (00:10:04

Adapting to Economic Changes (00:16:05)

Digital Presence and SEO (00:18:03)

Importance of Customer Reviews (00:19:09)

Social Media Strategies (00:20:23)

Expanding Social Media Presence (00:20:47)

Utilizing Visually-Oriented Social Media Platforms (00:21:49)

Engagement and Lead Generation (00:23:08)

Authenticity in Social Media Interactions (00:24:38)

AI in Content Creation (00:26:07)

Long Tail Keywords in SEO (00:27:18)

Finding a Good Marketing Partner (00:30:12)

Personal Connections in Marketing (00:32:29)

Avoiding Generic Marketing Solutions (00:34:04)

Creating Unique Content (00:37:31)

Website Evaluation (00:39:28)

Websites are a must-have to establish credibility in any business, particularly health and wellness. Social media isn't enough. In this episode with Whitney Bateson, MPH, RD, a digital strategist, Whitney talks about how websites are a hub for business credibility and why social media alone isn't enough. She gets into common design mistakes, and the importance of continuously evolving and updating your site.

*****

Connect with me: https://linktr.ee/lindamelone

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Connect with Whitney: https://www.linkedin.com/in/whitneybateson/

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Time stamps:

Whitney Batson's Background (00:01:03)

Transition From Nutrition to Website Coaching (00:02:35)

Importance of Websites in a Crowded Online Space (00:08:02)

Establishing Empathy and Trust Through Website Copy (00:11:16)

Tailoring Online Presence to Stand Out (00:17:27)

Finding Unique Brand Voice and Positioning (00:18:06)

Choosing Brand Colors (00:19:22)

Psychology of Colors and Fonts (00:20:12)

Maintaining Brand Consistency (00:22:17)

Challenges for Health and Wellness Websites (00:24:09)

Website Design Process (00:28:06)

Continuous Enrollment and Support (00:30:33)

Evolution of Business Website (00:33:31)

Video content has never been more important than now, but not many people on LinkedIn are using it effectively. In this episode with Anthony Leung, founder of Mean Write Hook, he shares the importance of using video to show authenticity, use storytelling, and capture engagement. Anthony dives into the challenges with LinkedIn engagement, the impact of AI on content creation, client collaboration, cross-platform content strategy, engaging B2B CEOs, and tips for better video content. Let's go...

*****

Connect with me: https://linktr.ee/lindamelone

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

*****

Connect with Anthony

https://www.linkedin.com/in/meanwritehook/

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Time stamps:

Timestamps (by podsqueeze)

Understanding The Value Of Authenticity In Connecting With Audience (00:00:00)

Challenges Of Linkedin Engagement (00:02:04)

Opportunities On Linkedin (00:03:18)

Role Of Technology In Video Creation And The Rise Of Ai Content (00:07:08)

Importance Of Understanding Brand Values And Storytelling (00:12:30)

Value Of Being True To Personal Values And The Audience's Connection (00:15:39)

Challenges Of Capturing Audience Attention And Importance Of Scripting And Editing (00:17:51)

Tailoring Video Content For Different Platforms (00:21:38)

Impact Of Posting Video Content On Multiple Platforms Multi-platform Content (00:23:02)

Challenges Of Creating Engaging Content (00:24:07)

Significance Of Linkedin For B2b Marketing (00:25:04)

Video Length On Linkedin (00:32:58)

Tips For Better Video Content (00:35:01)

Copywriting for traditional services and businesses is challenging. Nailing down unique value propositions, doing competitor research, and capturing the right voice are one thing. It's even tougher when the business you're writing for is unfamiliar or has a negative reputation among your target audience. You need to shift your approach. In this episode, I chat with Lindsay Redifer, a fellow conversion copywriter and founder of Red Thread Marketing. She shares her experiences writing for a clinical hypnosis client and a fair trade essential oils business. Tune in to discover her approach and learn how she anticipated and overcame objections in her copy.

*****

Connect with me: https://linktr.ee/lindamelone

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Connect with Lindsay:

https://www.linkedin.com/in/lindsay-redifer-copywriter/

Better Marketing on Medium.com

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Time stamps:

Challenges of Writing for Clinical Hypnosis (00:04:05) 

Misconceptions about Hypnosis (00:07:44)

Emphasizing Scientific Evidence (00:10:37)

Benefits of Alternative Approaches (00:16:55)

Fair Trade and Transparency (00:23:34)

Understanding Fair Trade (00:25:48)

Client Outreach and Marketing (00:28:20)

Navigating Social Media (00:32:25)

Advice for Copywriters (00:34:35)

Learning about Niche Segments (00:34:53)

Creating Visual Demonstrations (00:35:43)

Connecting with Health and Wellness Community (00:36:42)

Misleading ads, manipulative persuasion tactics, and other less-than-ethical copywriting practices may lead to quick sales, but they come at a high cost. In this episode, I talk about deceptive marketing strategies and the long-term damage they inflict on your brand. Even calls to action (CTAs) can turn against you when used this one way. Integrity is everything whether you're growing a B2B business or personal brand. Check out the episode on YouTube to follow along with visuals.

*****

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

*****

Time stamps:

The Dark Side of Copywriting (00:01:06)

Misuse of Copywriting (00:02:24)

Clickbait and Misleading Statistics (00:03:32)

Phony Social Proof and Exaggeration (00:05:42)

False Scarcity and Unsubscribe Buttons (00:10:07)

Ethical Considerations in Health and Fitness Copywriting (00:12:32)

In this episode, I speak with Mike Phillips, founder of Marketing Muscle Online. Mike shares insights on the parallels between fitness and business, with a focus on consistency and small, achievable goals. We discuss the challenges of gaining traction on social media, the concept of "creator motion" as a marketing strategy, and the importance of providing value upfront. You'll walk away with practical advice for building a personal brand and engaging effectively with an audience.

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Find Mike here:

https://MarketingMuscle.Online

On LinkedIn: https://www.linkedin.com/in/marketing-muscle/ YouTube: https://www.youtube.com/@marketing_muscle

THE GYM Community https://Join.MarketingMuscle.Online

The Creator Performance Index: https://Data.MarketingMuscle.Online

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Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

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Time stamps:

Mike's Fitness Background and Brand Identity (00:02:30)

The Importance of Consistency in Fitness and Business (00:06:16)

Building a Digital Presence and Community (00:13:19)

The Need for an Online Community (00:18:26)

Challenges and Rewards of Building an Online Community (00:20:01)

The Role of Motivation in Achieving Goals (00:21:03)

Finding Motivation Through Progress (00:22:00)

What is Creator Motion (00:23:35)

Top of Funnel and Creator Motion (00:26:01)

B2B lessons from the creator economy (00:27:43)

Sharing Knowledge and Embracing Collaboration (00:34:22)

Concept of Improvement and Growth in Business and Personal Development (00:36:29)

Is your brand personality truly representive of your brand? If not, your messaging may need a makeover. In this episode I speak with Allyson Letteri, a seasoned marketing leader and startup advisor, and author of "Standout StartUp." The discussion centers on the three P's of effective messaging—Persona, Positioning, and Personality. Allyson clearly defines the differences between messaging and copy, detailing a messaging framework comprised of several key components. She also offers practical copywriting tips aimed at founders and startups.

Connect with Allyson here:

Website: https://allysonletteri.com/

LinkedIn: https://www.linkedin.com/in/allysonletteri/ "

Standout Startup" https://amzn.to/3XwDW4d

*****

Follow Linda on all her socials: www.linktr.ee/lindamelone

Get exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/

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Time stamps:

Customer Journey in Marketing (00:06:37)

The Three P's of Messaging (00:06:50)

Challenges in Messaging (00:09:20)

Importance of Differentiation (00:10:13)

Understanding Customer Needs (00:12:08)

Addressing Uncertainty in Startups (00:13:41)

Competitive Messaging (00:15:22)

Overcoming Resistance to Change (00:16:50)

Messaging vs. Copywriting (00:17:18)

Importance of Defining 'Big Idea' in Copywriting (00:19:21)

Understanding Product Promise (00:19:51)

Adapting to Market Changes (00:22:06)

Brand Personality and Humor (00:25:25)

Using Archetypes in Branding (00:26:25)

Visual Brand Identity (00:29:01)

Copywriting Tips for Founders (00:30:08)

Copywriting for health, wellness and fitness brands takes empathy and emotional intelligence. Making the reader feel worse about themselves isn't the way to go if you want to gain the reader's trust. In this solo episode I talk about how to navigate the sensitive fields of health, wellness and fitness when using the PAS (problem-agitation-solution) copywriting formula and when AIDA (attention-interest-desire-action) may be more effective.

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Connect with me on LinkedIn:

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

*****

Time stamps:

Defining Tough Audiences (00:01:11)

Sensitive Health and Fitness Topics (00:02:27)

Pain Agitation Solution Formula (00:03:41)

B2C and B2B Sensitivity (00:05:49)

Empathy in Copywriting (00:07:51)

Understanding Audience Challenges (00:11:07)

Alternative Copywriting Formula (00:14:11)

Engaging Sensitive Audiences (00:18:34)

In this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understanding and researching your audience, and proven strategies for effective copywriting. Give it a listen!

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💼 Transition from Content Writing to Copywriting (15:00 -

25:00)

Linda discusses her journey from content writing to copywriting.

Challenges faced during the transition.

📊 Importance of Knowing Your Audience (25:00 -

35:00)

Discussion on the significance of understanding the audience in marketing.

Examples from Linda's experience in fitness and health industries.

🎥 Role of Video in Marketing (35:00 -

45:00)

Debate on the effectiveness of video versus text in marketing.

Linda shares insights on where video can be beneficial.

🤖 Impact of AI on Copywriting (45:00 -

55:00)

Discussion on the use of AI tools like ChatGPT in copywriting.

Linda's experience and perspective on AI's limitations.

📈 Effective Copywriting Strategies (55:00 -

1:05:00)

Linda shares strategies for effective copywriting.

Importance of clear value propositions and customer quotes.

📚 Research and Preparation in Copywriting (1:05:00 -

1:15:00)

Linda explains her research process for copywriting projects.

Emphasis on the importance of customer interviews and analytics.

📝 Challenges in Copywriting for Ads (1:15:00 -

1:25:00)

Discussion on the challenges of writing effective ads, especially for platforms like Facebook.

Examples of restrictions and strategies to overcome them.

💡 Future of Marketing and Copywriting (1:25:00 -

1:35:00)

Speculation on the future trends in marketing and copywriting.

Impact of social media and changing consumer behaviors.

🚀 Advice for Aspiring Copywriters (1:35:00 -

1:45:00)

Linda provides advice for those looking to get into copywriting.

Emphasis on the importance of research and understanding the audience.

🔍 Case Studies and Examples (1:45:00 -

1:55:00)

Linda shares examples of successful copywriting campaigns.

Discussion on the importance of memorable and clear messaging.

More than 50% of gym members quit within 6 months of signing up. It's no surprise. Gyms can be intimidating, especially if you're a newbie. And not everyone can afford a personal trainer. But what if you could get support, personalization and motivation via AI? In this episode with Alantheus (a.k.a. Alan) Thompson, CEO of GroeFit.io, he tells how the GroeFit gym member management software powered by computer vision technology is changing the fitness landscape. Listen in as Alan describes how this new technology uses data tracking to develop a personalized and engaging gym experience in first of its kind platform.

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Connect with Alan here:

LinkedIn: https://www.linkedin.com/in/alantheus

Website: https://www.linkedin.com/company/groefit

*****

Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

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Time stamps:

Computer Vision Technology in Gyms (00:00:00)

What is Computer Vision and How It Works (00:05:11)

Member Engagement and Onboarding (00:05:58)

Gamification Using Computer Vision Technology in Gyms (00:10:57)

Limitations of Computer Vision in Rock Climbing Gyms (00:13:19)

Impact of Advancing AI Technology to Various Industries (00:14:15)

Ethical Considerations of Computer Vision (00:17:41)

Potential Market Adoption of Computer Vision (00:18:39)

Implementation and Adoption Challenges of Computer Vision Tech (00:20:46)

Challenges of Implementing Computer Vision in Gyms (00:22:58)

The Potential of Computer Vision for Gym Members (00:24:03)

Future Adoption of AI and Personalization (00:26:46)

Wealth Inequality's Impact on the Fitness Industry (00:27:56)

As marketers and copywriters in the wellness field, we talk a lot about the importance of building trust with your messaging. And it's never more important than within the health space. In this episode, Monica H. San Miguel, CEO of HueTrition, discusses the nuances of marketing in the health and nutrition space. She talks about the emotional aspects of food, the significance of sustainable health habits, and the art of crafting relatable content for consumers. We also touch on the challenges of lifestyle changes and the necessity for authenticity in health marketing.

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Find Monica here:

Website: https://huetrition.com/ 

LinkedIn https://www.linkedin.com/in/monicahs/ 

Instagram https://www.instagram.com/huetrition/ 

Facebook https://www.facebook.com/HueTrition/ 

YouTube https://www.youtube.com/c/HueTrition Twitter https://twitter.com/eathues 

TikTok https://www.tiktok.com/eathues 

Pinterest https://www.pinterest.com/Huetrition/ 

You can earn more about living a simple, mindful lifestyle by grabbing a copy Monica's book “HueTrition: Healthy & Colorful Eating Made Fun” on Amazon, Google Play, or Barnes & Noble. https://www.amazon.com/HueTrition-Healthy-Colorful-Eating-Made/dp/1950282783/

*****

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Time stamps:

A Good Copy That Connects (00:00:00)

Monica H. San Miguel's Field of Expertise (00:01:09)

The HueTrition (00:04:48)

Balancing Nutrition and Exercise (00:08:40)

Approach to Content Creation in the Nutrition Industry (00:09:51)

Positive and Actionable Messaging in Copy (00:20:48)

Enjoying Food Without Guilt (00:21:51)

The Importance of Quality Ingredients (00:24:18)

Therapeutic Effects of Baking (00:27:27)

Teaching Nutrition and Cooking Skills (00:30:05)

Authentic Marketing in Health and Wellness (00:31:10)

Crafting copy that accurately represents your brand's voice can be daunting, particularly when bringing on a new copywriter. It's where Justin Blackman can help. He's the brand voice virtuoso who's mastered the art and science of defining a brand's unique identity. This episode highlights his approach to crafting a voice that's unmistakably you, spanning vocabulary, tone, and rhythm. He dishes out strategies for crafting writing that's both genuine and engaging across B2B sectors, including fitness and health marketing.

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Find Justin here: https://prettyflycopy.com

*****

Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

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Time stamps:

Three Elements of Brand Voice (00:00:00)

The Story Behind Justin Blackmon's Tagline (00:02:26)

Developing Expertise in Brand Voice (00:04:33)

Scientific Aspect of Writing (00:08:27)

Components of Brand Voice (00:10:59)

Difference Between Speaking and Writing Voice (00:14:29)

Negative Impact of Using a Wrong Brand Voice (00:17:06)

The Importance of Defining Brand Voice (00:20:14)

Exploring Brand Voice in B2B Sector (00:21:38)

Using Humor in Brand Voice (00:24:12)

AI and Brand Voice (00:33:27)

Developing Brand Voice (00:36:32)

In this episode Jane Serra, creator and host of the Women in B2B Marketing podcast, tackles the challenge of attracting diverse guests to podcasts. She provides insights into the ever evolving landscape of B2B marketing, particularly in fitness and wellness, shares strategies for leading marketing teams and highlights the rise of video-first formats. We get a bit into broader issues as well, including gender imbalances in public speaking and navigating humor in marketing. Jane provides tips for mindful guest curation and how diversity can enrich content quality for your audience.

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Follow Jane on:

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/

Twitter: https://twitter.com/womeninb2bmktg

*****

Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

*****

Time stamps:

Evolution of Content Creation (00:03:43)

Gender Disparity in Podcasting (00:14:20)

Different Perceptions of Humor for Each Gender (00:06:25)

The Importance of Diversity in Podcasting and Marketing (00:20:04)

Impact of Gender Representation in Content Creation (00:24:02)

Vibes in Networking (00:26:02)

Attracting Women to Do More Podcasts and Guestings (00:31:53)

In this podcast episode, I speak candidly with Nadine Heir, founder of Write Wiser, as she shares her journey from agency copywriting to becoming a solopreneur. We discuss the challenges of agency versus freelance skills and client communication nuances. Nadine also talks about the cultural distrust towards agencies, the value of transparency, and offers advice for emerging copywriters to build their portfolios. Let's dig in.

*****

For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter:

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas.

*****

Time stamps:

Differentiating Between Agency and Solopreneur (00:01:20)

The Challenges of Networking on Linkedin (00:01:50)

Working in Agencies and Corporate Environments (00:03:00)

The Fast-paced Environment of Agencies (00:05:03)

Acronyms and Industry Jargon (00:09:23)

Transitioning to Freelance Work (00:12:55)

Transition to Writing (00:15:25)

Mastering Remote Work (00:17:04)

Relationships in Self-Employment vs. Agency Settings (00:24:40)

The Significance of Marketing Specialization (00:31:32)

Freelancer vs. Agency for Copywriting and Marketing (00:32:18)

Managing Teams of Freelancers for Clients (00:33:04)

Expert Tips for Aspiring Copywriter (00:34:31)

In my guest appearance on Jane Serra's Women in B2B Marketing Podcast, I'm in the hot seat. I talk about how to use copywriting frameworks effectively, creating customer-centric copy, the importance of clear calls to action and yes, the impact of AI on copywriting. And that's just the tip of the iceberg. You'll hear some of my best actionable tips you can use right away.

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Follow Jane on:

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/

Twitter: https://twitter.com/womeninb2bmktg

*****

Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

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Time stamps:

Linda's Career Path From Food to Fitness (00:02:06)

Transitioning to Fitness and Writing (00:02:30)

Challenges in Starting an Online Fitness Business (00:07:08)

Challenges in Creating and Selling Courses (00:08:23)

Linda's Passion for Writing (00:09:33)

Where to Begin with Copywriting (00:12:47)

Creative Process for Different Copy Formats (00:15:00)

Words to Avoid and Use (00:17:17)

The Power of "You" in Writing a Copy (00:19:50)

Frameworks for Creating Effective Copy (00:23:08)

Copy and Visual Storytelling (00:24:31)

Understanding Visitor's Decision-Making Process (00:28:00)

Importance of Customer Data and Research in Copywriting (00:30:46)

Conversion and CTAs (00:35:40)

Use of Microcopy and Natural Language in CTAs (00:37:49)

Impact of Long Sales Pages (00:41:29)

Evolution of Copywriting with AI (00:43:42)

Gender and Empathy in Copywriting (00:51:27)

In this episode, I speak with Mike G. Hansen, Venture Partner and Strategic Advisor in the Health, Fitness & Technology industry, on future trends in the fitness and wellness B2B space. He tells how the shift is towards holistic well-being driven by consumer preferences for feeling good from the inside out. Mike also gets into the integration of science and exercise innovations, changing the way we approach fitness and wellness. He also provides actionable advice for businesses looking to get ahead of the curve in the forever evolving fitness industry.

*****

Follow Mike on LinkedIn: www.Linkedin.com/in/MikeGHansen

Or on his website: www.MikeGHansen.com

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This episode is powered by Planable.io.

--> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"

*****

Follow Linda HERE.

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

*****

Time stamps:

Consumer-Driven Wellness (00:05:32)

Social Integration in Wellness (00:09:16)

Educational Component in Holistic Treatments (00:12:58)

Holistic Treatments in Gyms (00:14:38)

Segmenting the Market for Wellness Offerings (00:16:36)

Experiential Fitness Trends (00:18:33)

Virtual Reality (VR) and Sensory Immersion Experiences (00:19:35)

AI Integration in Fitness (00:24:09)

Sustaining Fitness Routines with Motivation and Goal Setting (00:31:09)

Staying Updated with Industry Trends (00:33:05)

As a Business Growth Mentor and copywriting coach, Amy Posner knows the copywriting business like few others in the field. I met Amy years ago, before I became a copywriter. I was running an online fitness business and needed a conversion copywriter. Or so I thought. Amy told me my business wasn't ready for one (we talk about why in the interview). So I'm thrilled to feature her in this week's episode. We talk about copywriting niches and specialization, the importance of delivering value efficiently, client communication, and more... including how a portfolio may work against you.

*****

This episode is powered by Planable.io and Sessions.us:

--> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"

--> Instantly upgrade your video calls: Sign up for your trial Sessions FREE here.

*****

Visit Amy's website: https://amyposner.com

Connect with her on LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/

*****

Follow Linda HERE.

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

*****

Time stamps:

Niching Down in Copywriting (00:01:12)

Transitioning From Being a Generalist Copywriter to Niching Down (00:06:10)

The Impact of Niche Specialization (00:10:23)

Adapting Writing Pocesss Based on Client Needs (00:16:06)

The Research Process (00:17:27)

How to Communicate With Clients (00:18:32)

Understanding Client Communication Style Preferences (00:20:00)

Building Client Trust (00:21:35)

Transitioning to New Niches (00:26:26)

Portfolio Vs. Expertise (00:30:12)

Navigating Portfolio Challenges (00:33:24)

In this episode I speak with Hailey Rowe—marketing/sales coach, consultant, and LinkedIn lead generation expert. Hailey shares her journey into coaching, emphasizing her background in behavioral change and business development within wellness startups. Hailey tells how she’s been helping service-based entrepreneurs build client-attraction systems and boost sales without falling into the social media overwhelm trap. Tune in as we break down her 4-step client attraction process and debunk common social media marketing myths.

*****

Follow Hailey:

Free 4-Steps to Client Attraction Cheat Sheet & Class: https://www.haileyrowe.com/client-attraction

Free Business Growth & Networking Community: https://www.facebook.com/groups/themarketinghubgroup

Website: https://www.haileyrowe.com

Instagram: Https://www.instagram.com/hailey_rowe

Podcast: https://anchor.fm/health-coach-nation

Linkedin: https://www.linkedin.com/in/haileyr

Tik Tok: https://www.tiktok.com/@hailey_rowe/

Book your FREE Business Growth Audit here: https://calendly.com/haileyrowe-coach/30min

*****

Follow Linda on all her socials here: https://linktr.ee/lindamelone

Get exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/

*****

Time stamps:

Introduction to Client Attraction (00:00:00)

Haley's Coaching Journey (00:01:55)

Differentiating Coaching Types (00:02:20)

How to Stand Out as a Coach (00:04:59)

Creating Measurable Coaching Packages (00:09:50)

Four Steps of Client Attraction (00:12:14)

Misconceptions About LinkedIn (00:17:15)

Effective Social Media Strategies (00:19:52)

Importance of Email Lists (00:20:52)

Using Hashtags for Visibility (00:22:48)

Client Demographics and Platform Choice (00:25:08)

If you've been a copywriter for more than a week, you know not every copywriting assignment is an exciting adventure. Some industries are easier than others to find interesting and compelling stories and copy. Others require a bit of digging to find the gems within the niche. In this episode, I speak with Dana Herra, President of Herra Communications, about ways to find the gold in those seemingly "dull" niches... and turn them around to engage and connect with a wide audience.

*****

This episode is powered by Planable.io and Sessions.us:

--> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"

--> Instantly upgrade your video calls: Sign up for your trial Sessions FREE here.

*****

Subscribe to Dana's weekly newsletter on Substack:  

Connect with Dana on LinkedIn: www.linkedin.com/in/danaherra

And check out her services: https://danaherra.com

*****

Follow Linda HERE.

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

*****

Time stamps:

Why is B2B Marketing Boring (00:01:39)

Transitioning from Journalism to Content Marketing (00:03:04)

Finding the Interesting Angle in Supposedly Boring Industries (00:09:10)

Challenges in Implementing Innovative Ideas in B2B Marketing (00:18:21)

The Importance of Visual Mockups (00:19:42)

Utilizing Customer Interviews for Effective Marketing Strategies (00:20:53)

Humanizing Interactions in Business to Build Trust (00:23:47)

Overcoming Fear of Creativity in B2B Marketing (00:31:52)

The Potential Risk of Ignoring Change (00:32:55)

Tips for B2B Companies Embracing Change (00:34:00)

Adopting Creativity in Marketing (00:36:10)