B2B Marketers: Off The Record – Details, episodes & analysis

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B2B Marketers: Off The Record

Freya Ward & Chloe Addis

Business

Frequency: 1 episode/7d. Total Eps: 14

For honest, practical conversations about what’s really working in B2B Marketing. Cohosted by Freya Ward and Chloe Addis, in conversation with to top B2B tech marketers, asking 5 questions on strategy, tactics and tough decision making.

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Score global : 62%

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S01E14 - Shaunna Campbell, Wistia - B2B Marketers: Off The Record

Season 1 · Episode 14

Tuesday, September 1, 2026 • Duration 35:40

The conversation covers the evolution of marketing measurement, the transition from PR to marketing, the role of human behavior, adaptability in marketing strategy, leveraging creator partnerships, the importance of employee advocacy, humanizing B2B marketing, and instant gratification.

The conversation also delves into the importance of experimentation in marketing, and the evolution of marketing strategies over time. It emphasizes the need for marketing to be more experimental and less fearful of failure, especially in the current climate of uncertainty.

Takeaways

Adaptability over consistency
Humanizing B2B marketing
Employee advocacy and authenticity Experimentation is crucial for marketing leaders, especially in the current climate of uncertainty.
Marketing should be more experimental and less fearful of failure.

Chapters

00:00 Evolution of Marketing Measurement
02:30 Transition to Marketing from PR
03:44 The Role of Human Behavior in Marketing
04:47 Adaptability in Marketing Strategy
06:34 Changing Buyer Behavior in B2B
08:42 Leveraging Creator Partnerships
10:09 The Importance of Employee Advocacy
15:33 Humanizing B2B Marketing
19:01 Instant Gratification in Marketing
19:55 The Importance of Experimentation in Marketing
26:37 The Role of AI in Marketing
32:27 The Evolution of Marketing Strategies

B2B Marketers: Off The Record – Details, episodes & analysis

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B2B Marketers: Off The Record – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify