B2B Marketers: Off The Record - Details, episodes & analysis

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B2B Marketers: Off The Record

Freya Ward & Chloe Addis

Business

Frequency: 1 episode/7d. Total Eps: 18

For honest, practical conversations about what’s really working in B2B Marketing. Cohosted by Freya Ward and Chloe Addis, in conversation with to top B2B tech marketers, asking 5 questions on strategy, tactics and tough decision making.

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Score global : 62%

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S02E01 - Colin Stansbury, Brevo - B2B Marketers: Off The Record

Season 2 · Episode 1

Monday, September 28, 2026 • Duration 44:25

Colin Stansbury, Partner Account Manager at Brevo, discusses the evolving landscape of B2B marketing. The conversation delves into the challenges of B2B marketing, emphasizing the importance of understanding customer needs, and creating meaningful engagement. It also explores the role of partnerships and the need for more meaningful customer conversations.

Takeaways

Marketing is about understanding and interpreting data to influence buying decisions.
B2B buyers are more informed and arrive later in the buying journey, requiring a focus on building confidence and providing relevant, useful information.
The strategic bet for marketers is on speed of understanding and relevant action, not volume of activity. Customer understanding is key
Quality over quantity in customer engagement

Chapters

00:00 Introduction to Brevo and Customer Engagement
03:03 Changing Beliefs in B2B Marketing
06:04 Challenges of Data and Lead Nurturing
07:36 Role of Partnerships in Marketing
10:08 Shifts in B2B Buyer Behavior
12:01 Understanding Buyer Pain Points
17:27 Strategic Bet for Marketers
20:08 Challenges of Automation and Generated Content
22:10 Understanding Customer Needs
25:11 Realigning Marketing Goals
28:36 The MQL Issue
31:00 The Role of AI in Marketing
34:28 Partnerships and Customer Engagement

B2B Marketers: Off The Record - Details, episodes & analysis

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B2B Marketers: Off The Record - Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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Apple Podcasts

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