B2B Insights Podcast – Details, episodes & analysis

In this episode, B2B International’s Kim Arend and Pete Mullarkey discuss the steps researchers can take to ensure B2B research respondents are who they say they are and provide reliable and accurate insights.

Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B International’s Tom Percival and Simi Dhawan discuss how to ensure B2B market research is strategic and actionable.

In the second episode of the series, Nick Hague is joined by Jon Lombardo, Global Head of Research at The B2B Institute, a thinktank funded by LinkedIn. Nick and Jon discuss the theory of reach maximalism, a simple formula to help brands create effective marketing, the law of brand user profiles, and the concept of cash flow funnels.

To kick off the new series, Nick Hague is joined by Richard Shotton, behavioral science expert and author of the hugely popular The Choice Factory. Richard discusses the key learnings from his latest book, The Illusion of Choice, and explains how behavioral science can be used to understand and influence the way buyers behave.

In this episode, B2B International’s Head of Growth, Nick Hague, is joined by LinkedIn’s Kristen Johanson, to discuss how to build B2B technology brands that shine using key learnings from LinkedIn’s 8th Annual Technology Buying Report, Brand to Buyer.

Read the full Brand to Buyer report - https://business.linkedin.com/marketing-solutions/success/tech-buyer-research-report

Learn more about the 95/5 rule discussed in today’s episode - https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/95-5-rule

In this one-off special of the B2B Insights Podcast, B2B International’s Head of Growth, Nick Hague, welcomes his father, Paul Hague, to discuss the launch of the second edition of their book “B2B Customer Experience: A Practical Guide to Delivering Exceptional CX”.

This brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience, from user experience to employee experience, technology should now be at the forefront to ensure you remain successful in the B2B arena.

In this fourth episode, Nick Hague, host of the B2B Insights Podcast, welcomes back Phil Clayton, Client Partner at Meta, who first debuted on the B2B Insights Podcast in April 2022. In this episode, Phil discusses what the Metaverse means for businesses today, what the immediate and long-term opportunities are and what the future of work looks like and the role the Metaverse is expected to play.

This brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience, from user experience to employee experience, technology should now be at the forefront to ensure you remain successful in the B2B arena.

In this third episode, Nick Hague is joined by Benoit Soucaret, CXO at Merkle. Benoit is a true expert when it comes to creating user experiences, customer experiences and brand experiences that drive positive transformation for Merkle’s clients. In this podcast episode, Benoit discusses how to create insight-driven, customer-centric experiences to bridge the gap between the expectations of B2B buyers throughout the purchase journey and the experiences that suppliers are providing.

This brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience, from user experience to employee experience, technology should now be at the forefront to ensure you remain successful in the B2B arena.

In this second episode, Nick Hague is joined by Tejal Patel, Senior Director of Global Digital Media at Cisco. Tejal brings with her a wealth of experience in digital marketing having worked across diverse sectors for world renowned brands including Microsoft, Nokia, Santander and now Cisco.

This brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience, from user experience to employee experience, technology should now be at the forefront to ensure you remain successful in the B2B arena.

To kick off the series, our Vice President in North America, Matthew Powell, is joined by Sylvain Panzani, Executive Vice President of High Tech at Merkle.