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Explore every episode of the podcast B2B Community Builder Show (formerly Chief Executive Connector)

Dive into the complete episode list for B2B Community Builder Show (formerly Chief Executive Connector). Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–50 of 249

TitlePub. DateDuration
Getting The First Sentence Of Your Webpage Perfect with Joe Martin29 May 202300:59:31

In today's world - having a website that hooks people from the first sentence is vital if you want to survive & thrive in the digital economy, but if you're like me, we struggle to really nail that first line.

That's why, for the next LIVE Q&A Show, I'm bringing the guy that has figured out exactly how to craft the first sentence: Joe Martin.

Joe has spent the last 20 years working on how to see the world through your clients' eyes, and created a truly different way to solve the most common website problems- focusing on the copy of the first sentence to drive conversion.

On our show together, he will discuss:

- why most of us get the first line by chasing quirkiness over clarity
- how to craft the ideal first sentence that turns prospects into leads
- where you can use this message to increase your sales conversions further down the funnel
- and more!

Not a lot of people get invited onto the show more than once, but Joe's particular genius is one that I need to tap into again, and figured it would be best to invite you along for the ride! 

Join us to ask him specific questions about your website in the next LIVE episode of the B2B Community Builder Show!

Article we mentioned on the show:

https://martinchicago.com/target-customer-for-companies/

https://martinchicago.com/6-ways-to-identify-your-target-customer/

CONNECT WITH ME:

On LinkedIn

BE A PART OF THE CATEGORY THINKERS COMMUNITY

CONNECT WITH JOE:

On LinkedIn
His Company

Support the show

Ep 225 | A.I. Isn't The Problem, Trust Is: How To Build Trust In An A.I. World with Bryan Kramer22 May 202300:59:58

It's no secret that AI has revolutionized the way we do business, from automating mundane tasks to creating personalized experiences. But as the AI revolution marches on, there's a growing misconception that human connections no longer matter. The truth is, these connections have never been more crucial.

Join us for a thought-provoking exploration of the importance of embracing the H2H movement (Human to Human) in this age of AI, featuring our guest Bryan Kramer, the guy that wrote the book on H2H (literally!).

Together, we'll uncover the untapped potential of blending technology with human insights, and how it can lead to building stronger communities and forging lasting relationships with your market.

By attending this episode, you'll learn:

- Why trust is the new oil in the age of AI-generated content.
- How to measure your effectiveness in building trust
- Strategies for cultivating collaboration within your organization and fostering a community-focused mindset.

Don't miss this chance to gain a fresh perspective on the role of human connections in the AI-driven business landscape and learn from Bryan Kramer himself. 

Connect with Bryan:

On his LinkedIn:  https://www.linkedin.com/in/bryanjkramer/

Connect with ME!

LinkedIn or Instagram.

Support the show

3 Steps of Should I Start A Community, Apple's Launch You Never Heard Of, & Alex Hormozi's Perfect Offer Formula on RDG Open Mic22 Apr 202300:47:18

This is another excerpt from the Relationship Driven Growth Open Mic Session.

Join us at the next one!

Tinyurl.com/B2BCB2023

Support the show

149 | Remote Work Culture & Community: How To Build It w/ Gina Tierno, COO of Be The Stage06 Dec 202101:17:09

If we want to attract the best talent we must embrace remote work culture, but we can't just lose the camaraderie that comes from working together!

That's why we brought Gina Tierno on to show you how she's built teams that communicate, cooperate, and DELIVER while genuinely caring for each other across states, countries, and time zones in multiple companies in different verticals.

In this episode, we talked about:

- How to hire to ensure remote work culture
- How to plan and run meetings that build a team while getting $#!T done
- Why Gina's team worked for her for FREE until she found her footing after a failed partnership
- and much more!

Connect with Gina :

On Facebook: https://www.facebook.com/therealginasuzanne

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Gina Tierno" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

Support the show

148 | Meet ANYONE With Cold Email That Doesn't Suck To Read w/ Alex Berman29 Nov 202100:54:56

One of the greatest things about the internet is that everybody is available to you. You can connect with anyone as long as you know how to reach out the proper way.

But most people don't know a great formula for these opening messages.

That is why I was really excited to have this conversation with Alex Berman who is one the biggest experts in the world of cold email outreach and one of the biggest content creators in the B2B space.

In this episode, we discussed about:

- his formula in creating an effective cold email (plus mine!)
- how to approach a meeting you get off a cold email
- how to not get "Pauly Shore'd" aka. pigeonholed for one thing
and much more!!!   

This interview was recorded on the balcony of the Cosmopolitan Hotel's penthouse suite in Vegas while we were hosting a VIP event so the microcontent you'll see on my social feeds is beautiful!

Listen to Alex so you can connect to anyone in the world.

Connect with Alex :

On  LinkedIn: https://www.linkedin.com/in/alexanderberman/
On YouTube: http://youtube.com/alxberman

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Alex Berman" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.


OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

Support the show

147 | How to Make the INC 500 and Win Best Place to Work Awards w/ Jerry MacNamara22 Nov 202101:28:31

Getting on the INC 500 list is something all private companies strive for and winning a Best Place to Work Award along with it means you got there the right way, but where is the playbook on making it happen?

THAT is why we brought Jerry MacNamara on the show!

Not only has Jerry led 3 different companies in different industries to these awards, but he has also interviewed hundreds of CEOs that have accomplished it for an upcoming book he's working on!

In this episode, we talked about:

- The Entrepreneurs Job of not working too hard yet making a difference on others.
- Top 3 Risk factors from 0 to $10M with or without resources.
- Moving up in the organization chart with proper focus and discipline.
- 3 Core Functions: Marketing, Sales & Operations with a goal towards building a Community.

Jerry Macnamara is an Award Winning CEO who’s led companies recognized by Franchise 500, Inc 500 and Business Journal Best Places to Work Awards. Continuously Proving Good guys Finish 1st and Helping CEO’s Accelerate while making it home for dinner.

Connect with Jerry :

On  LinkedIn: https://www.linkedin.com/in/jerrymacnamara/
Join his FREE office hours:  http://provenchaos.com/

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Jerry MacNamara" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.


OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.


Support the show

146 | The Ultimate Marketing Combination of Math & Art w/ Adam Westin15 Nov 202100:53:37

Today's best marketing plays make intuitive sense for emotionally intelligent people, and thought leaders about it like Chris Walker or Gary Vaynerchuk are amazing to listen to about, but understanding how to execute on it requires a practitioner's  mindset that is hard to find.

That's why I had Adam Westin on today's episode to help you understand how to become a practitioner of the concepts in marketing that the Human to Human movement of B2B marketing has become so fond of.

Adam talks me through:

  • What you should and shouldn't obsess about measuring
  • How to tie paid strategies to organic content
  • How to get your prospects nodding their head
  • Much more!


You're going to love Adam's refreshing perspectives as a technically savvy marketer!

Connect with Adam on LinkedIn!

Connect with ME!
 
  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Adam" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

Support the show

145 | The Wisdom of 350 Marketing Books In An Hour w/ Douglas Burdett08 Nov 202101:13:35

Remember Cliff's Notes?

Douglas Burdett is the modern-day version of it for marketing books.

He's read, taken notes, and deeply interviewed authors on over 350 books on his podcast, The Marketing Book Podcast.  It's become one of my top 3 weekly listens.

But how do you pick what to implement in your life and business when you're learning so many concepts at such a rapid rate?

In this episode, we talked about:

- what he has implemented from over 350 books into his life and business
- what his secret is to reading so many books and taking great notes that lead to great interviews
- how he does a content strategy of personal development as a performance art lead to business growth
- what his best recommendations are on topics late community, content, and whatever it is that you care about

Douglas isn't JUST a maven of marketing knowledge, he's freaking hilarious, and loves giving book recommendations.  Don't miss the chance to spend an hour with him and pick his brain!

_______________________________________________________

Douglas Burdett is he Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Connect with Douglas :

On  LinkedIn: https://www.linkedin.com/in/douglasburdett/
His podcast: https://www.salesartillery.com/marketing-book-podcast
Work with him:  https://www.salesartillery.com/

Connect with ME!

  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Douglas Burdett" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.


OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.


Support the show

144 | First Steps to Start Content Marketing Your Firm w/ Attorney Jon Gasso01 Nov 202100:45:47

Jon is an old friend of mine that sees an opportunity to differentiate himself from his competition through online content creation, but is having a hard time getting started with it.  

That's why we hopped on a call to:

  • dispel myths about introverts and content creation
  • create frameworks for easy content creation
  • talk about opportunity that content represents for businesses like lawyers, commercial realtors, bankers, and other "chamber of commerce" businesses


This is a great episode for you, if you're having a hard time posting on social media in a way that makes sense for your business!

Connect with Jon!

On LinkedIn: Jon Gasso
His Lawfirm: Gasso Law Firm

Connect with ME!
 
  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Gasso" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.



OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.



Tags: 

Support the show

143 | Digital Strategies So Good This Lawyer & GC Are Turning Down Work W/ Al Nicoletti and Jesse Lane25 Oct 202101:29:48

You hear big brands going through "digital transformation" and "doubling down on social media", but that often rings false to traditional service businesses (like insurance, financial services, construction, etc.).

THEREFORE I brought you something you will need to see to believe.

Al Nicoletti (attorney) and Jesse Lane (general contractor) have recently both told me they are getting so much work, they are referring it away or just turning it down, and the secret to their success has been SOCIAL MEDIA CONTENT with a few key strategies in mind.

In this episode, we asked Al and Jesse about:

- How Jesse is leveraging YouTube and Google to turn down $10M+ in business per quarter
-How Al has started his own business barely a year ago and has capitalized on social media to grow beyond his original area of practice
- What other service-based businesses that traditionally acquire clients through referral and networking can do to grow so fast!

These two guys are not just brilliant business strategists, they're also super fun guys to be around. 

Don't miss your chance to pick the brains of Al and Jesse!

Don't forget to connect with Al!

On LinkedIn: https://www.linkedin.com/in/attorneynicoletti/
Follow him on Facebook: https://www.facebook.com/flattorneynicoletti/
Follow him on Instagram: attorneynicoletti
Subscribe on his Youtube Channel:  https://www.youtube.com/c/alnicoletti
Work with him: https://alnicoletti.com/

Don't forget to connect with Jesse!

On LinkedIn: https://www.linkedin.com/in/jesse-lane-9783a2b8/
Follow him on Facebook: https://www.facebook.com/jesselane123
Follow him on Twitter: Jesselanetv
Follow him on Instagram: Jesselanetv
Subscribe on his Youtube Channel: https://www.youtube.com/jesselanevlogs
Work with him: https://www.jlaneconstruction.com/

Connect with ME!

  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Al & Jesse" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

Support the show

142 | How Social Engineering Built Yahoo's Analytics w/ Dennis Yu 18 Oct 202100:43:19

Marketing and tech leaders get to work on some of the most impactful (and FUN) projects, but their biggest challenges aren't the technology or the project, itself- it's the coordination between people.

THAT is why Dennis Yu swears by his approach to social engineering- the approach that he used to build out Yahoo!'s analytics platform and become a world-renown keynote speaker.  He is also the foudner and CEO of Blitzmetrics.

In this episode, Dennis shares:

- The 1 thing to practice so you can be a social engineer
- The marketing issue EVERYONE has
- The 9 videos to make to start buiding a community
- and MUCH more

This interview was receorded on the balcony of the Cosmopolitan Hotel's penthouse suite in Vegas while Dennis and I were hosting a VIP event. 

Don't miss your chance to get into Dennis's genius brain!


Don't forget to connect with Dennis!

On LinkedIn: Dennis Yu
Follow him on Twitter: @DennisYu
Work with him: https://dennis-yu.com/


Connect with ME!

  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Dennis" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

Support the show

141 | How To Get Through Digital Pollution To Connect With Your Clients w/ Ethan Beute11 Oct 202101:26:16

We live in a world that is more digitally connected than ever, and those that make the most connections will build anything they dream, but how do we get past the digital pollution of endless emails, DM's, and the endless stream of content in our face to get to the community we wish to serve?  That is why Ethan Beute is evangelizing the category of human-centered communication. 

As the Chief Evangelist for BombBomb, Ethan is leading the way in brining humanity back to the communication systems of our rapidly digitalizing world.

In this episode, we talked about:

- How to breakthrough digital pollution with human-centered communication to make the connections you need
- Why evangelism is the 3rd pillar of category design and community, and how to evangelize your cause
- Tactical advice on using video in your digital communications that will set you apart in our digital native world

Don't miss the chance to learn from someone on the cutting edge of the digital communication revolution!

Connect with Ethan!

Links: https://linktr.ee/ethanbeute
LinkedIn: https://www.linkedin.com/in/ethanbeute/
Books: https://bombbomb.com/book
Podcast: https://bombbomb.com/podcast
Home page: https://bombbomb.com


Connect with ME!

  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Ethan" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

Support the show

140 | 5 Reasons (No One Talks About) Your Business Needs A Podcast w/ Lynz Floren04 Oct 202100:43:25

Podcasting seems to have exploded, and there are plenty of people talking about ways to make money with them, but no one is talking about the fact that we are still early on in the adoption curve (which means future opportunities are still popping up every day!)

That's why I took a call with one of the smartest, most creative podcast producers I know, Lynz Floren, to ideate on what we're seeing. 

Truth is, we were just recording a conversation JUST so Lynz can come up with ideas for his blog, but it was SO GOOD that I had to release it as a podcast.... ENJOY!

Connect with Lynz!

On LinkedIn: https://www.linkedin.com/in/lynzfloren/
Check out:   https://www.growthnetworkpodcasts.com/

Connect with ME!

  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Lynz" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.


Support the show

Ep 221 | Making The Community Play Work For Small Business w/ Suzanne Taylor King17 Apr 202301:03:49

Most people think they know what it takes to build a thriving online community. But most people get it wrong.

That's why when I saw Suzanne Taylor-King building from scratch and hearing from everyone involved they knew this was different than what they had in mind (in a great way), I invited her onto the B2B Community Builder Show so we can dive into the nuances she intuitively understands that so many get wrong!

Join us for an insightful, non-obvious discussion with someone who has harnessed the power of community mentors, devised innovative onboarding techniques, and cracked the code on maximizing productivity, all while maintaining a healthy work-life balance.

In this show, you will learn:

- How to build an organic network of advocates that will promote your community in spaces you're not even present in
- The secret to managing high volumes of inbound leads, while still maintaining meaningful connections
 How to optimize your onboarding process by leveraging group calls and maximizing the founder's time
- and much more!

Don't miss this opportunity to gain a fresh perspective on community building, and how to make community work for you no matter how small your team is!

Don't miss the opportunity to meet Suzanne!

Connect with Suzanne:

On his LinkedIn: https://www.linkedin.com/in/suzanne-taylor-king/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

Support the show

139 | The 3 Words to Help You Master Business Storytelling with Park Howell27 Sep 202101:17:50

You know that storytelling is the secret weapon for effective communication and want to incorporate it more into your life, but most frameworks (like the hero's journey) feel too daunting for anything other than a novel or screenplay.

That is exactly why a simple framework, the ABT, will be the simplest, most effective tool you can implement into any of your communications, and we have none other than Park Howell, the guy that put the framework on the map.

In this episode, we talked about:

- What the ABT framework is and how you can start applying it immediately
- How to craft conversations that have the storytelling appeal of a hollywood movie
- Practical ways to implement the ABT framework in everyday communications like emails, social media posts, company updates, and more!

ABOUT PARK:

Park Howell is known as "The World’s Most Industrious Storyteller", helping leaders of purpose-driven brands grow by as much as 600 percent.

His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. His agency was recognized among the Top
10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.

Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System to clarify your story, amplify your impact and simplify your life.

His popular weekly "Business of Story" podcast is ranked among the top 10 percent of the most downloaded podcasts in the world.

Connect with Park!

On LinkedIn: https://www.linkedin.com/in/parkhowell/
His company: https://businessofstory.com/

Connect with ME!

  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Park" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.



OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.


Support the show

138 | Creating Sustainable Growth Through Relationship Out Content w/ Marketing Philosopher, Kalim Aul21 Sep 202101:07:54

Kalim Aull is back! (previously on episode 118 & 119)

This call finds us having just wrapped up a speaking event that he referred me to, and we hopped on to catch each other up on how we're designing our respective, complementary categories.  His- Sustainable Growth.  Mine- Relationship-Driven Growth.

This is an epic jam session on building momentum, expanding your category, and marketing nerdery!

Connect with Kalim!

On his LinkedIn

We mention the PEAK community we are both a member of.  If you want to join a super valuable community of CMOs, future CMOs, and Top 1% Marketers, go to PEAK and let them know you came because of this conversation between Kalim and I.

Connect with ME!

  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Kalim" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.



OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.


Support the show

137 | Content So Good He Met Gary Vee w/ Justin Brown15 Sep 202101:05:20

Justin Brown's LinkedIn microcontent from his podcasts immediately caught my attention.

Turns out he is a super talented content creator and savvy entrepreneur, but he had a take on community I don't normally hear.   So I had him on to share.

In this episode, we talk about:

- why micro communities are sometimes more valuable than bigger ones
- how niching down allowed him to really service his community
- how he thinks about repurposing his podcast that is different than everyone else
- his study on LinkedIn engagement for text vs video
AND OF COURSE
- the epic story of how he got GaryVee to come on his show

Connect with Justin!

On LinkedIn: Justin Brown
His company: Motion Agency

Connect with ME!
 
  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Justin" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.



OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.


Support the show

136 | New Goal: Become A Moment Maker w/ Andrew Smallwood06 Sep 202101:14:23

The ability to communicate, build relationships, and build business through community are all skill sets that build upon each other, but I had never thought to ask "what's the building block?"

That's why Andrew Smallwood's take on the importance of "moment making" felt so profound to me.

Having a conversation with Andrew feels like you're watching the sunrise with your longtime friend with a cup of warm coffee in your hand- a special moment where you feel like going into deep, meaningful topics you wish you spoke about more often.

In this episode, we discuss:

  • GENIUS event marketing strategies that his team has pulled off
  • How Andrew has applied his moment making philosophy to lead Second Nature to the top of a category 
  • How to nurture a corporate culture that emphasizes personal character
  • How to think about and execute on category design for your business
  • And a ton more!


Andrew is the VP of Revenue at Second Nature, which by all accounts is the most beloved service provider in the single-family rental property management industry. He’s also the board chair at Front Row Foundation.

Connect with Andrew!

On LinkedIn: Andrew Smallwood
 The Triple Win Podcast

Connect with ME!
 
 Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Andrew" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.




Support the show

135 | Lesson From 10 Years In The Field Of Community w/ Jenny Weigle31 Aug 202101:01:40

Here's something I'm a little embarrassed to admit: I had no idea there was a whole field of COMMUNITY until recently!

That's until my old college buddy, Jenny Weigle, recognized me on a CMX Summit promo, reached out, and told me she'd be working in the community with over 100 brands for over 10 years!

While I've cracked one code about community (how to make it work in your Go To Market), Jenny knows all there is to know about how it has evolved, who the major players are, and what their pain points are when pursuing community strategies.

This is an eye-opening conversation that will expand your mind about everything you thought you knew about communities and business.

Connect with Jenny!

Website: https://www.jenny.community/
Instagram: @jenny.community
Twitter: @jenny_community
LinkedIn: http://www.linkedin.com/in/jennyweigle

Connect with ME! (copy this piece with hyperlinks from the past episode)

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB's Jenny" in the subject.

This that's a genius email address? 

Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff. If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Last but not least, PSA: go subscribe to Category Pirates.  It's the smartest thing you'll read weekly.  Those guys told me that if you shoot them an email telling them I sent you, they'll give you a free month.  Trust me, it's worth it.



Support the show

134 | Goodbye Salespeople! - Why Sales Is Toxic & How To Play The New Game Of Business Development w/ Scott Marker23 Aug 202101:22:03

Scott wrote his first book in 2009 trying to change the way traditional B2B sales were done and how companies treated their salespeople. Well, it has just gotten worse over the last decade!

After speaking to countless executives from large, household name companies to small businesses, it's become clear to Scott that the old game of sales, no longer fits the new world of business.

In this fireside chat with Scott, you'll get to ask him questions about:

- How the silent killer for companies are customer and employee churn caused by sales
- Why traditional sales has trained companies to treat people (especially salespeople) like crap
- How are businesses supposed to succeed without salespeople?
- Plus anything else you want to ask Scott about!

Scott is an author and consultant with a sales and marketing leadership track record of over 20 years.
He's and evangelist for the quality of life for salespeople, and the franchise owner of Network In Action International.


Connect with Scott!

On LinkedIn - Scott Marker

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard Scott Marker's Episode" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Go Subscribe to Category Pirates!  It's worth every penny. (That's not a referal link, but if you  comment on one of Christopher Lochhead's posts on LinkedIn and tell him I sent you, he'll give you a month for free.)


Support the show

133 | Rebuilding The Ultimate Sales Machine w/ Amanda Holmes, CEO of Chet Holmes International16 Aug 202101:08:27

Amanda Holmes is the CEO of Chet Holmes International. 

Her dad, Chet Holmes, wrote The Ultimate Sales Machine, built an empire off it, passed away, and left her a company she didn't originally want... until she felt there was a special community that was being served by this work.

Since then, all she's done is double the profits of the company multiple years in a row... by following her dad's formula for success!

We had an incredibly deep, intimate, and practical conversation about the value of community, growing up with a successful dad, and how to find fulfillment.

All in a penthouse suite in Vegas as we prepared for an experiential marketing event

I'll never forget this conversation.

Connect with Amanda!

UltimateSalesMachine.com
Twitter: @amandaholmes
LinkedIn: Amanda Holmes
Instagram: @AmanditaHolmes


Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Amanda" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.


Support the show

132 | Running a Home Remodeling Shop Like a Silicon Valley Startup w/ Brett Ruiz09 Aug 202101:07:58

Brett Ruiz and I connected on LinkedIn a few months ago, and his outlook on leadership and relationship building made us close friends immediately.

Brett sees the business of home remodeling from a refreshingly innovative perspective.  The best way I can describe it is, he approaches his business the way a Silicon Valley startup founder approaches their business.  That's uncommonly brilliant in his industry.

That's why he is the visionary of Medina Exteriors dba Simply Distinct Kitchens & Baths, and a dedicated Strategic Coach Student.

In this episode we'll talk about:
- The 8 Category levers: how an article from Category Pirates applies to his business
- His plan for software development in his industry
- His involvement in the Strategic Coach community, the number 1 entrepreneurship for small and medium-sized businesses (according to the past guest, Justin Breen)
- His "New" way to go to clients: putting them first and not talking about his products, rather talking about the value and what it solves

Connect with Brett!

On LinkedIn: https://www.linkedin.com/in/brett-ruiz-1a7530b/


Support the show

131 | Lessons From The Top B2B SaaS Accelerator w/ Forum Ventures CEO & Managing Partner, Michael Cardamone, and Managing Director & GP, Jeff Becker04 Aug 202101:21:09

Think you have something to learn from the leaders of a B2B SaaS Accelerator and Fund that has worked and invested with over 200+ early stage SaaS companies that have gone on to raise $300M+ in follow on funding and counting?

Come to the B2B Community Builder Podcast's special fireside chat with Michael Cardamone and Jeff Becker.

Host of the show, Pablo Gonzalez, will ask Michael and Jeff about:

- the most effective Go To Market motions Michael & Jeff see in B2B SaaS today
- the why and how Acceleprise is betting big on the value of community
- what opportunities they see in B2B that are currently underserved
- and much more (including whatever questions YOU may have)!

Come and let their perspective on the 200+ data points of successes and failures inform YOUR playbook for the rest of the year!


ABOUT OUR GUESTS:

Michael Cardamone

Michael was one of the first 30 employees at Box in a BD role and then led partnerships at AcademixDirect. After 6 years in operating roles, he launched Acceleprise (https://acceleprise.vc/) in San Francisco, a B2B SaaS focused accelerator and fund with locations in San Francisco, NYC & Toronto.

In addition to Acceleprise, he's an angel investor in 12 companies, including Flexport, Curated.com, Vemo and more.

He graduated with an MBA in Finance and Marketing from Columbia Business School, and holds a B.S. in Mechanical Engineering from Syracuse University.

Specialties: Developing and managing partnerships, strategy, SaaS, business development, digital marketing, early stage investing, early go to market, sales

Jeff Becker

Jeff is an experienced leader, entrepreneur, and sales executive with a Proven track record of building world-class teams, and delivering exceptional results. 

He's creative, focused, and a believer in the impossible that is always looking to help incredible people set incredible ideas in motion.

Prior to joining Acceleprise, he spent 9 years in sales and sales leadership roles at Linkedin, is an experienced GTM advisor to startups, and an angel investor.

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130 | Christopher Lochhead on How to Fail For 30 Years, Yet Succeed At Starting A Movement 30 Jul 202101:09:53

Christopher Lochhead is a co-author of one of the top 1% selling business books of all time (Play Bigger), the host of the #1 business podcast on all of Apple,  co-author of a top 15% newsletter on Substack (Category Pirates), and the self-proclaimed "Godfather of Category Design," a discipline that has completely transformed my life.

Given that success, I was SHOCKED with what Lochhead told me that for 30 years only 20% of people he worked with bought into his methodology and that he thought he was destined to "be the old guy at the bar mumbling to himself about how no one listened."

As a guy that believes he's unlocked a new bulletproof methodology for business growth, myself, I had to pick his brain about how he endured, what changed, and what he would do if he was me.

What ensued is a conversation I'll never forget.  Lochhead is a real hero of mine, and I feel very fortunate to have been able to host him on the show.

Connect with Christopher Lochhead!

Read Play Bigger (my all-time favorite business book)
Listen to Follow Your Different or Lochhead on Marketing (two of the top podcasts on my rotation)
Subscribe to Category Pirates (the only email newsletter I've ever opened and read religiously.  It's like the Harvard Business Review... for pirates)
On Linked In: HERE

Connect with ME!


Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Lochhead" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.



Support the show

Host An Event For Less Than $500 Or An Airport Book Signing For Free15 Apr 202300:33:59

Hosting an event is a great way to build your brand, but people tend to overcomplicate doing it.

That's why we used last week's relationship driven growth open mic to share a couple of low cost, low effort, high impact events that our community has  pulled off, including:

- a tea party at the Drake Hotel of Chicago
- a book signing at an airport bookstore
- an upcoming improv night to kick off a conference

This is just part of the stuff we share on the second hour of our weekly internet talk shows. 

Come for the interview portion and stay for the open mic, or if you want just show up late and be there for the open mic!

Sign up at https://tinyurl.com/B2BCB2023



Support the show

129 | Using Category Design For Social Justice w/ Karthiga Ratnam26 Jul 202101:11:43

Karthi Ratnam is someone unlike anyone you've ever met.

First of all, she's from Sri Lanka- a country that has only been open to travel to for about one generation. 

She grew up with parents that instilled the values of curiosity, self-reliance, and grit in a culture that doesn't make opportunities readily available for women.

This rare combination has created a social justice warrior unlike anyone you've ever associated with that term- one that uses the Silicon Valley thinking in solving for some of the world's biggest issues.

You're going to love this episode with Karthi!

Connect with Karthi!

On LinkedIn: https://www.linkedin.com/in/karthiratnam/

Check out the Wicked 7 Working Group

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Karthi" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.




Support the show

128 | How Crypto Is The Future Of Community w/ $CMO Founder, David Berkowitz26 Jul 202101:06:14

David Berkowitz is the founder of the Serial Marketers community- a community of over 2,500 marketers that give each other advice, refer jobs to each other and collaborate in many other ways.

He recently launched the $CMO coin.  This brought about a completely different way to add and extract value from his community.  I believe this is the future of communities.

That's why I asked David to come on the show and give you a sneak peak into how he built his amazing community, and how crypto will inevitably change the trajectories of all future communities!

Connect with David!

Join Serial Marketers! 

Shoot him an email to David@serialmarketers.net

Connect with ME!
 
 Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's David" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.



Support the show

127 | The Power of Facebook Groups w/ Joanna Novelo21 Jul 202100:57:15

Joanna Novelo is an entrepreneur who understands the power behind having an engaged community.  As a community strategist, Joanna helps entrepreneurs create unique and engaging experiences for their communities so their fans turn into repeat customers.  By making audiences feel seen, heard, and taken care of, Joanna helps some of the biggest names on the internet create win-win situations where community members are thrilled and businesses thrive.

We met working together on my first client over two years ago, and immediately knew we were kindred spirits.  On this show, we talk about:

1) Defining online communities

2) The long-term effect of communities

3) Fun vs. work

What to do AFTER you open the group and having it up and running.


Connect with Joanna!

On Facebook

On Instagram

Join her Facebook Group

Check out her Website


Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.


Support the show

126 | Winning B2B on LinkedIn and TikTok w/ Zoe Hartsfield19 Jul 202101:01:40

Zoe Hartsfield calls herself the Queen of video prospecting, a killer relationship builder, and a mediocre podcast guest.

I beg to differ... at least on the last part

In fact, just that description alone shows part of the reason she's doing so well in her career using LinkedIn and TikTok to grow business relationships.

We had a PHENOMENAL conversation about all the tactics she uses to grow relationships across multiple channels and skyrocket her personal brand.

Connect with Zoe!
On LinkedIn: https://www.linkedin.com/in/zoehart/


Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Zoe" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Support the show

125 | A Simple Strategy For Personal Branding Today (and Quick Apology!)15 Jul 202100:39:26

I don't claim to be a personal branding expert, but for whatever reason, I've been invited to speak about it multiple times in the past few months... so I wanted to share it with you.

I've distilled what has worked for my personal brand into some really simple concepts that anyone can implement, regardless of whether or not you use social media.

This specific speech was done for the staff of my buddies at Yellowbird Homebuyers.  They are a big reason why I've had so much success in Jacksonville.  If you're ever in the area, you should totally check out their YellowBird Connect Events.

Connect with YellowBird in their Facebook Group!

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Personal Branding" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.








I'd love to hear what you 

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124 | The Difference Between Content and Community- A Keynote from the AIT Summit12 Jul 202100:52:34

You probably know you need to create content for your business.  You probably also want to create community. 

But how do you get started, and how do you make that equal sales???  That's what we answer here.

I had a major "AHA" moment a couple of months ago when I realized I produced 2 "podcasts" in 2020 with most of the same features- the same number of episodes, the same downloads, and the same host.

One lead to about $40k worth of revenue.  The other about $40 MILLION.

The key difference?  Starting off as an internet talk show allowed us to deliberately execute the Relationship Flywheel for one of them.

This is a keynote from the Association of Influencers and Thought Leaders where I broke down everything you need to know about how to start a content program that drives community and leads to sales.

Connect with the AIT!

If you want to join a community of other people making a mark on the world, I invite you to join us at the next open event to check it out.  They happen on the first Thursday evening of every month.  Find out more here! https://theait.org/

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's AIT keynote" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.



Support the show

123 | Your “Tags” Are Limiting Your Brand w/ Bee Evans 08 Jul 202101:12:27

I met Bee Evan’s on a call on Clubhouse and her ability to explain personal branding, plus her ability to tune directly into what the audience was asking, made me immediately want to have a deep conversation with her.

Bee Evans is the founder of EMBLDN Label and host of TearOut the Tags, The Podcast. She will help you recognize that you’re payingattention to the false labels that other people have given you, and sometimes,that you’ve given yourself. When you learn to remove the labels that areholding you back, you can live emboldened and embolden others. 

Connect with Bee!

www.tearoutthetags.com

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Bee" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.



Support the show

122 | How to Outrank Anyone and Any Thing w/ Damon Burton05 Jul 202101:13:17

Damon Burton pulled a fascinating trick on me on LinkedIn, and it made me want to find out more about him.  He's also an SEO expert and author of the book, Outrank.

It just so happens that I have very little practical knowledge about SEO, so I took the opportunity to reach out to Damon to have him on the show so I can ask him about it, and find out what other tricks he had up his sleeve.

Turns out, he's a master connector with a ton of great advice about SEO, relationship building, and how to scale a business.  ENJOY!

Connect with Damon:
His Book

His Website

His Business

His LinkedIn

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Damon" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Support the show

121 | How Your Lead Magnet Must Create a "Better Problem" w/ Glenn Allen01 Jul 202100:50:26

Glenn Allen is “The Go-To CMO of Digital Course Launches.” As a multi-instrumental musician-turned marketing and business consultant, Glenn coaches online entrepreneurs to scale from five to six-figure businesses and beyond by helping them turn their expertise into digital courses and membership sites. He's the host of the Glenn Allen Show, a YouTube video series about digital marketing, and a podcast on entrepreneurialism called “Unstuck & Unstoppable.” He also works as an unpaid volunteer chef, housekeeper, and chauffeur for three small children who refer to him lovingly as “Dad.”

Among other things, we go deep into how to leverage your knowledge to develop a course that can serve as the perfect way to gain clients.

This is something that I've been seeing bootstrapped entrepreneurs doing for a while with massive success, and it's about time that the traditional business world understands the model.

Go connect with Glenn!

His website

His free Golden Lead Magnet mini-course

His YouTube Channel

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Glenn" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Support the show

120 | Ways to Advance Your Career Through Networking w/ Diana Alt28 Jun 202100:59:03

Diana Alt is a career strategy coach on a mission to help you be the boss of your career so you can find ideal work, be valued, and get paid. She's a connector who uses her experience in corporate roles and as a business owner to help people make the most of their work life instead of feeling like it is a long, slow march towards oblivion.

In this value-packed conversation we discuss:

  • Career Strategy
  • Workplace Culture
  • How to Network Without Being Gross.


Connect with Diana!

Her Facebook Page 

Her Facebook Group

On LinkedIn

Her Website

Her "Resume Don'ts" Guide: https://dianateaches.com

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Diana" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.


Support the show

Ep 220 | Tools For Becoming A Great Conversationalist w/ Guest Host, Yurii Lazaruk10 Apr 202301:07:40

Richard Branson famously said, "Communication is the most important skill any leader can possess," and conversations are the base of communication.

But I've never seen any training on how to be a great conversationalist.

That's why when Yurii Lazaruk reached out to ask me how I learned to interview people on my show, I knew it would be a great opportunity to share what I know about having easy conversations with anyone.

This has been a lifelong obsession for me, and I hope to share:

- How to apply a couple of frameworks I've developed that make any conversation easy
- Why listening to summarize has become a superpower that helps the person I'm speaking with
- What practicing interviewing people on podcasts has unlocked for Yurii and I that you are probably underestimating
- and much much more!

Yurii Lazaruk is a rising superstar in the world of community.  He's used podcasting and community to help get him through hard times as a native Ukranian, and has a master plan of leveraging this experience to meet Duane "The Rock" Johnson!

Don't miss the opportunity to meet Yurii!

Connect with Yurii:

On his LinkedIn: https://www.linkedin.com/in/yurii-lazaruk/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.


Support the show

119 | How To Simplify Your Messaging w/ Sustainable Growth Evangelist, Kalim Aull (part 2 of 2)24 Jun 202100:44:38

This is part 2 of 2 from a value-packed conversation with Kalim Aull.

Kalim's super power is in full display here!

Kalim Aull is a simplifier at his core.  This makes him a valuable guy for anyone trying to grow a business.

His ability to break down business models through simple language and easy-to-understand graphics is possible only because of his ability to understand the best practices of marketing, sales, and customer success at a really high level.

This is the second part of our conversation where he helps me simplify my business model into an easily understandable value proposition.

If you didn't hear the first part of the conversation where Kalim blows your mind on the new game of sales, marketing, and customer success, go back and listen!

Connect with Kalim!

On his LinkedIn

We talk A LOT about the PEAK community we are both a member of.  If you want to join a super valuable community of CMOs, future CMOs, and Top 1% Marketers, go to PEAK and let them know you came because of this conversation between Kalim and I.

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.


Support the show

118 | Understanding the RAM Engine of Business Growth w/ Sustainable Growth Evangelist, Kalim Aull (part 1 of 2)21 Jun 202100:43:51

This is part 1 of 2 from a value-packed conversation with Kalim Aull.

Kalim Aull is a simplifier at his core.  This makes him a valuable guy for anyone trying to grow a business.

His ability to break down business models through simple language and easy-to-understand graphics is possible only because of his ability to understand the best practices of marketing, sales, and customer success at a really high level.

He is an evangelist of Sustainable Growth: a methodology to grow a business explosively without destroying it.  He also deeply understands the value of community creation for growing a company.

For these reasons, I brought him on the show to teach us all about sustainable growth, what the RAM Engine is, AND help me simplify my business model into an easily understandable value proposition.

Connect with Kalim!

On his LinkedIn

We talk A LOT about the PEAK community we are both a member of.  If you want to join a super valuable community of CMOs, future CMOs, and Top 1% Marketers, go to PEAK and let them know you came because of this conversation between Kalim and I.

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Support the show

117 | Turning A Company Culture Around From Chaos To Acquired In 6 Months w/ Ahad Ghadimi14 Jun 202101:10:19

We have a returning guest on the show, none other than Ahad Ghadimi!

He's a turnaround artist that makes companies profitable by improving their corporate culture and creating employee ownership.
 
He does it by launching groups and communities within the company to make sure that everybody's on the same page, and his methodology has worked in companies as small as family-owned restaurants to enormous manufacturing facilities.

Get ready to dig into his brain with me!
 
Enjoy!

Connect with Ahad on LinkedIn!

Read Ahad's book! Turnaround Artists

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Ahad" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Support the show

116 | Aligning Your Sales with Your Marketing Efforts W/ Corrina Owens07 Jun 202100:47:52

Corrina Owens has over a decade of experience in B2B marketing with a focus on account based marketing and a great customer experiences. She has been recognized by SurveyMonkey | GetFeedback as a CX Ambassador in 2020 and spoke at Salesforce’s Dreamforce annual conference in 2019.  

I reached out to her because she ran an interesting survey on LinkedIn about the disconnect between sales and marketing departments.

We had a great conversation about that, the future of company events, and how CEOs should approach content creation and relationships.

Connect with Corrina on LinkedIn

Connect with ME!
 
 Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.



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115 | Sell The Way You Buy w/ David Priemer31 May 202100:58:08

David Priemer is the Founder and Chief Sales Scientist of Cerebral Selling and author of the bestselling book, Sell The Way You Buy.

I heard him on another podcast and HAD. To have him on the show because the way he teaches selling is what I wish everyone would do.

This is like sales therapy for me, and you’re gonna love David!

Connect with David!

Website/blog: https://cerebralselling.com/

YouTube channel: https://www.youtube.com/c/CerebralSelling

LinkedIn: https://www.linkedin.com/in/dpriemer/

Instagram: https://www.instagram.com/cerebralselling/

Book: http://sellthewayyoubuy.com/ (or find "Sell The Way You Buy" on Amazon)

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Support the show

114 | Journaling That Feeds Your Brain w/ Steve Shane28 May 202100:51:45

Steve Shane is a top performing Realtor in North Florida and is a high performance coach for business owners in the real estate space. 

Steve's obsession with joy and performance has helped him create the GIVE ALL Neuro Journal to help everyone find fulfillment in their work.

He’s a super woke dude that makes gripping content I can’t take my eyes off.
 
Most importantly, he's a good friend of mine that I always have amazing conversations with.

This conversation is about:

1. How peak performers are lonely and often unsatisfied, and how to change that perspective to start enjoying  work more

2. Using our Brain's natural wiring to support a satisfactory way of living

3. How to seek fullfilment over grind

Connect with Steve!

@thegivealljournal on IG

givealljournal.com and @imsteveshane on IG

On LinkedIn Steve Shane

Connect with ME!
 
 Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.


Support the show

113 | Feel Good About How You Make Content w/ Moby (Rao Mubariz) Hayat 26 May 202100:59:07

From the moment I met Moby at Funnel Hacking Live in 2019, I was compelled to follow his story.

He's a master at creating really consumable content.

He's also the quintessential American hero story- a brilliant immigrant with a great wit and admirable work ethic that is doing all the right things to be a successful entrepreneur and good man.

We have a deep conversation about content creation and the struggles of entrepreneurship in this episode that was long overdue.

ENJOY!

On IG @NotThatMoby 

Fire Show Media

LinkedIn - Moby

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.


Support the show

112 | The Brilliant Brian Bogert's Formulas For Success24 May 202100:59:37

Brian Bogert is one of the most impressive people I met in 2020.

He has an incredible story of overcoming adversity as a child to:

- grow a multimillion dollar insurance practice
- become a well-known philanthropist in Phoenix
- launch a very successful coaching practice and speaking career
- land 60 podcasts in the first 4 months after COVID broke out to pivot his speaking career

My favorite part- he's an UNBELIEVABLE communicator.  We dive deep into his communication tactics, content strategy, and leadership principles.

You don't want to miss this one.

Connect with Brian!

Personal Website

Facebook

Facebook Group

Instagram

LinkedIn

Twitter

Bogert’s Bullet’s YouTube

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.



Support the show

111 | NLP Coaching for Dummies (me) w/ Amber Fuhriman21 May 202101:05:58

Amber is an attorney, podcast host, speaker, Certified Trainer in Neurolinguistic Programming, NLP Master Coach and Success Architect.

As a recovering perfectionist and former "serial accomplisher", Amber knows what it feels like to chase success and fulfillment, thinking it's just behind the next accomplishment.

Time after time, she said the words "I'll be happy when..." and just kept pushing forward without any real direction. In 2016, she was asked a question that would drastically change her life.... "What does success mean to you?" She has spent the last 5 years answering that question and helping others do the same.

As a successful architect, she helps her clients realize that you don't find success and fulfillment, you create it by intentionally designing the life you want and being courageous enough to execute that plan so they can live the life they've always wanted.

Connect with Amber!

Success Center Facebook Group - https://www.facebook.com/groups/morethancorporate
LinkedIn -https://www.linkedin.com/in/amberraefuhriman/
Instagram - https://www.instagram.com/amberraefuhriman

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.



Support the show

110 | Improvising On LinkedIn w/ JD Gershbein19 May 202101:05:02

Since 2006, JD GERSHBEIN has supported professionals and companies seeking a greater understanding of how LinkedIn works and how they can harness the site’s full potential. He is a pioneer LinkedIn strategist, a distinguished social psychologist, and a true educator who acts as a facilitator of learning and brings the importance of personal branding to bear, especially in COVID-19 times. Drawing upon his background in neuroscience, broadcast journalism, and improvisational comedy, JD finds his passion in connecting people to new knowledge and to new opportunities.

An early adopter of LinkedIn, JD has grown along with the medium, becoming one of its leading proponents. Transitioning from a traditional marketing practice, he rose to prominence as a LinkedIn profile writer and corporate trainer, before establishing himself as one of the most vivid and interesting personalities on the business speaking circuit. Through his events, writings, teachings, and media contributions, JD has become a positive role model to people in all walks of business striving to make their mark in the Digital Age.

Connect with JD On LinkedIn

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.


Support the show

Using Category Design For Conflict Resolution - RDG Open Mic Session08 Apr 202300:33:01

The strategy of category design involves creating a new category instead of competing in an existing one.

By marketing the problem rather than the solution, companies have succeeded in capturing 76% market share in their category.

This is because she who states the problem best, is known to have the solution.

But most people believe this only works for companies with giant coffers seeking massive scale.

That's why this example of category design thinking to resolve a conflict between two civic groups in Santa Cruz really stood out to me.

So we discussed it on the Relationship Driven Growth Open Mic Session we host after every live show.  It generally starts at 5:30pm EST on Mondays right after the B2B Community Builder Show wraps up.

Come for the show, stay for the Open Mic... or just come for the Open Mic one of these Mondays, and bring an interesting take.  I'll make content from it for you.

  Would love to see you there! Register at tinyurl.com/B2BCB2023 

Support the show

109 | Better Selling Through AUTHENTIC Persuasion w/ Jason Cutter17 May 202101:04:59

Jason Cutter is a sales expert and author who preaches how to seek with today’s number one currency- authenticity.

This conversation is one party workshop of how to sell, one  part therapy for my insecurities about selling, and one part two buddies hanging out.

If you want to learn how to sell the right way, connect with Jason!

Connect with Jason!
www.jasoncutter.com

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.


Support the show

108 | HYPNOSIS- What You Wish You Knew About It w/ Nicole Hernandez15 May 202100:56:28

Nicole Hernandez hypnotized me a few weeks ago, then we hopped on to discuss:

  • what happened during hypnosis
  • what the benefits of hypnosis are
  • who does this methodology help

Known as The Traveling Hypnotist, Nicole is a hypnosis practitioner, anxiety educator, and Resident Healer at Four Seasons Hotel New York Downtown. She helps clients unpack anxiety, fear, and unhelpful habits so that they can take on the world with clarity and ease.


Her process is informed by modern hypnosis, neuro-linguistic programming, mindfulness, and her innate intuitive gift. As a life-long student of behavioral psychology, neuroscience, movement, and spirituality, she believes in a solution-oriented approach anchored in the understanding that neuroplasticity is the key to true transformation. 


Her Hypnotic Journey method combines imaginative, sensory-rich experiences, and practical tools to interrupt old thinking patterns and behavior.


For more than a decade, she led parallel career paths in corporate marketing while teaching mind-movement fitness, yoga, and guided visualizations in New York City.

Connect with Nicole:


Instagram: @thetravelinghypnotist
Her Podcast: The Daring Kind


Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.




Support the show

107 | Smashing Myths of Women in Business w/ Andi Simon13 May 202100:54:02

This was an UNBELIEVABLE conversation with Andrea (Andi) Simon who is a corporate anthropologist that has been helping corporations navigate change.

Andi talks about how to spot future trends, how the rise of the female workforce is impacted by the past, and how to lead companies like Citi through periods of uncertainty.

She's a cool lady, and I'm happy to now call her a friend.

Connect with Andi!

AndiSimon.com

Simon Associates Management Consultants

Andi on LinkedIn

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Support the show

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