Learn how emergency services discount provider Blue Light Card has become a core revenue driver for global tech brand SharkNinja's affiliate program in the UK. Visit awin.com/podcasts for more info. 

Ways to listen to Awin-Win Marketing Podcast 👇

• Website: https://awin.link/arolxk
• Spotify: https://awin.link/jb3np6
• Apple: https://awin.link/7q37co
• Pocket Casts: https://awin.link/3sw3yu

Awin is excited to announce its new podcast, Awin-Win Marketing Podcast, offering you an inside view on the most innovative affiliate partnerships.

Ways to listen to Awin-Win Marketing Podcast 👇

• Website: https://awin.link/arolxk
• Spotify: https://awin.link/jb3np6
• Apple: https://awin.link/7q37co
• Pocket Casts: https://awin.link/3sw3yu

We speak to the founder of Affiliate.ai, Rob Berrisford, to explore how AI may disrupt and change the affiliate industry.

Natasha Phillips, Global Head of Affiliate & Partnerships at The Body Shop, joins the podcast this month. She tells us more about the ethical cosmetics retailer and its approach to affiliate marketing across a variety of regions, as well as how the business aligns its distinct brand identity to more performance marketing goals.

On this month's podcast, Awin's Influencer Partnerships Lead, Carissa Flinders, is joined by CreatorIQ's Mike Balducci. They discuss the current state of influencer marketing and the reasons why it's increasingly merging with the wider performance marketing space as well as the implications for the affiliate industry.

We speak to two of the most experienced figures in the affiliate marketing industry about the biggest trends for affiliate and partner marketing in 2023. Helen Southgate Chief Global Officer at the agency Acceleration Partners, and Chris Johnson, CCO at the tech partner intent.ly join Rob and Kevin to share their thoughts on how the industry may evolve this year.

What are brand partnerships and how can they bring new value to your affiliate programme? We speak to experts at Boohoo, Tyviso and Propello to find out more.

David Lloyd speaks to eMarketer’s Patty Solstis about the state of the industry today. And we hear from Martech Record’s Michael McNerney about the US market.

Tricia Meyer from the Performance Marketing Association joins the podcast to share insights from the recent US industry report. And Joe Sanfilippo tells us about the USPA award-winning content campaign his agency coordinated for Tomahawk Shades.

We talk to sustainable shopping extension Beagle Button about the rising demand for guidance around retailers' eco credentials. And Webloyalty also join the podcast to discuss their unique incentive model and why it's of such value to consumers and brands in today's economic climate.

Steve Brown from tracking consultancy Moonpull drops into the podcast to tell us about their new strategic partnership with Awin. And Katy Hughes from intent.ly chats to Rob about the new one-click activation process which helps brands access their tech faster than ever before.

We sit down with two popular publishers to find out more about their businesses and how they use partnerships to grow. 

On the new episode of Awin Talks we got a chance to speak to the founder of Gener8, an innovative new web browser that is helping individual users take control of their personal data and be rewarded for sharing it.

We preview the upcoming Awin Report 2022 and introduce one of our featured Power 100 partners, the hugely influential US product review site, Wirecutter.

On this week's episode, Rob interviews Simon Vogt, Co-Founder and CSO at &Charge, a shopping platform with a unique new spin on the conventional loyalty model that rewards electric vehicle drivers.

On this week's episode we speak to LTK about creators, influencer marketing, and where it all fits in the world of performance advertising.

A brand new year calls for a brand new set of predictions for the industry. We hear from experts across the business about what they think is on the horizon.

In the latest episode of the podcast we look back at performance over the Cyber Weekend and crunch time of numbers to understand how it went for the affiliate industry.

November's peak shopping period has begun, so we're talking about the early results from China's Singles' Day and looking ahead to Black Friday towards the end of the month.

On the latest episode of the podcast we’re joined by BT’s Digital Affiliate Manager, Jimena Vergara-Lincoqueo, as she tells us about their recent strategic shift.

Awin's tracking guru, Stephen Short, joins us to talk about how the landscape is evolving and the implications for affiliate marketing.

On this month’s episode of Awin Talks we find out how Black Friday and the wider Cyber shopping period performed across the globe. Joining us are Awin’s Alfie Staples, Senior Global Insights Manager, and Piper Donnelly, Account Director for Awin US. They provide analysis on all the latest affiliate trends that Awin has been tracking and explain what it suggests about the current state of online commerce.

This week on the podcast we discuss how an influx of technology partners are transforming the perception of the affiliate channel.

We speak to online retailer Very and find out why implementing app tracking has unlocked completely new revenue streams for their business.

On the latest episode of Awin Talks we find out what the latest partner trends are on our global platform. 

Our latest in-depth interview sees us learn how the travel-focused performance agency SYYCO responded to the industry’s dramatic downturn in fortunes following the pandemic.

This week on the podcast we discuss the increased prominence that affiliate marketing seems to have for media and magazine publishers.

In a special in-depth interview, Rob speaks to Samsung about how Awin has helped them nimbly access the cutting-edge technical solutions offered by UpSellit.

We speak to the award-winning marketer, Forbes contributing writer, and AffiliateInsider founder, Lee-Ann Johnstone, about the current state of the affiliate industry and its prospects for the future.

In this month’s episode Kevin is joined by Joelle and Jess who discuss the recent voucher code report from  Uniqodo and research from  Brandwatch that uncovers consumer retail trends for 2021. There’s also time to cover the  IAB’s affiliate marketing study and some of the top level findings. Guest interview this month is Alister Lee from restaurant benefits card company tastecard, who discusses with Awin’s James Bentley how the business  pivoted to a publisher model during the extended lockdowns. Finally that theme of pivoting through partnerships is explored by the team as they explore one of the key themes of this year’s Awin Report. 

Join Awin Talks co-hosts Rob and Kevin on this month’s episode to hear more about what the brand new edition of the forthcoming Awin Report 2021 will include. The Awin Report is our annual look at the state of the global performance and partner marketing industry and, given the last 12 months, the new publication has a lot of ground to cover. 

As the end of 2020 nears, the Awin Talks team discuss their highlights from the year, and we hear from a selection of affiliate industry figures about their hopes and fears for the channel in 2021.

Creator Jen White and attorney Gary Kibel join the podcast to discuss the Federal Trade Commission's updated advertising disclosure guidelines, and what this means for brands and publishers across the affiliate industry.

Kevin, Rob and Joelle discuss the main takeaways from another record-breaking Cyber Weekend, and Button’s Michael Jaconi joins us to talk US digital trends

Commission Factory CEO Zane McIntyre discusses Awin’s acquisition of the leading Australian affiliate network and APAC trends to look out for in 2021.

We speak to online ad regulation expert Rupa Shah to find out what affiliates need to know about online disclosure.

We speak to Sian Gabbidon about launching her own fashion brand and using Awin Access to support its online growth.

On this month’s podcast episode we interview key figures at the trade body ISBA about their recent research on the programmatic sector, and we also find out more about how affiliate marketing works Down Under.

Our latest episode of Awin Talks features interviews with the CEOs from two of the leading technology solutions in the affiliate industry, Increasingly and Uniqodo.

The global lockdown has had a profound influence upon how people are shopping, accelerating the adoption of ecommerce, and introducing huge swathes of new users to online consumer options. At Awin we’ve been tracking some substantial changes across specific sectors and verticals in the last month and Craig interviews our Client Partner Team to find out more about these on this month’s episode. Joelle Hillman and Alex Parmar-Yee join him to reveal some of the top trends and what they tell us about changing consumer habits. Kevin then speaks to Awin’s Global Operations Director, Peter Jack, to quiz him on Awin’s newAccess initiative. Access was launched initially in the UK at the start of the year as a means of providing smaller businesses and entrepreneurs with a low-cost, low hurdle means of starting an affiliate programme.  In the wake of the pandemic and recognising that small businesses were particularly exposed during the lockdown, Awin made the decision to scrap set-up fees for the service and make it even easier for businesses to embrace affiliate marketing. With the facility soon being rolled out into our DACH and Benelux markets too, this has the potential to provide invaluable support to smaller businesses across Europe at a time of great difficulty. Finally, Rob spoke to Chloe Hall, usually RevLifter’s Marketing Manager, but currently throwing her efforts into the new initiative Furloughed Foodies London. The organisation’s aim is to provide a means of furloughed workers in the UK supporting hospital workers with homecooked food during a time when many of them don’t have the time or energy to feed themselves properly. It’s a great initiative and one that is helping fuel key workers in their fight against the coronavirus. In addition to all that Rob, Kevin and Craig discussed the implications of Amazon’s latest changesto its own affiliate programme* and also highlighted some of the great insights and content that currently features on the Awin coronavirus hub. *A link to the record of Amazon’s changes to its affiliate commissions, as mentioned on the podcast,  is available here: https://geniuslink.com/blog/amazon-com-affiliate-commission-rates-a-historical-guide/

With the onset of Covid-19 already causing huge disruption to the high street retail sector and underlining the need for businesses to embrace digital technology, this month’s interview with Miya Knights came at an opportune time. Miya’s role as Head of Industry Insight at Eagle Eye Solutions, a technology platform that helps brands engage customers across multiple channels – both online and offline, meant she was able to offer some incisive insights on the convergence of these two experiences.  It’s a theme that Miya discussed at length in her featured article in this year’s Awin Report and she was able to elaborate on many of the points she made in that editorial during our conversation, as well as speculating about the potential implications that the coronavirus might have on the brick & mortar retail world. Our guest co-host, Luisa Richardson from our UK New Business team, then spoke to Chris Johnson, Operations Director at Smarter Click, to discuss his extensive experiences working in the affiliate industry and what the technology solution’s brand new Smarter Codes product can offer its brand partners.    In addition to all that, Kevin, Rob and Luisa discuss the impact that coronavirus has already had on some of the consumer trends that Awin’s platform has been tracking in recent weeks. And, in conjunction with a recent Awin Thoughts piece published by the team, they also discuss the importance of trust and transparency in the affiliate world at a time when an overabundance of information has led the World Health Organization to label the phenomenon an ‘infodemic’ and something that has made battling the coronavirus that much more difficult.

On the February episode of Awin Talks we speak to Ricki Jones, Chief Commercial Officer at referral marketing solution Soreto, an Awin affiliate.

The first episode of 2020 is live now and we get things started in the new decade with a couple of in-depth discussions with three leading industry figures. First up, Rob Davinson, Awin's Content Analyst, discusses the state of the travel sector in the affiliate channel with Colin Carter, Director of the travel site Weather2Travel, and also Maria Chatterton-White of the tours and activities specialist, Viator. We get the respective views of a publisher and an advertiser working in the travel sector on some of the challenges they face in today’s climate, and what particular nuances of the travel sector can play out in the affiliate industry. Kevin Edwards, Awin's Strategy Director, then speaks to Kate Knight, attending in her capacity as a representative of the newly-formed Publisher Board in the UK. The Publisher Board is a new working group of affiliates representing a variety of different websites in the UK that have come together to advocate for improving standards in the channel and building partnerships. Kate discusses the Board’s recently released Best Practice Guidelines for Advertisers, their aims as a working body and how they hope to achieve progress on some of the long-standing issues that affiliates have faced operating in the digital industry. This month’s episode also looks forward to the imminent release of the brand new Awin Report 2020 at Affiliate Summit West. You can find out more about Awin’s presence at the annual industry conference in Las Vegas and the various talks we’ll be giving here.  If you can’t make it, then you’ll be able to view a digital interactive copy of the Awin Report on January 29th on the Market Insights section of the website.

Awin CEO Adam Ross and Chief Product & Tech Officer Gisele Mast join the podcast to explain why and how Awin is revamping its platform and service to better meet the needs of its customers.

This month Rob speaks to Jamie White, Sales Director at the publisher company Student Beans. Jamie discussed the Student Beans proposition, how affiliate marketing is integral to their business, and what they’ve learnt about their younger, Gen Z audience from working with them so extensively. Jamie also discussed his recent foray into public speaking and how that went at the recent PI LIVE conference in London.

Kevin and Rob discuss the recent performance Awin witnessed over the course of Black Friday and the wider Cyber Week, and Kevin hears from a selection of colleagues about their highlights from the last 12 months.

Rob then puts Kevin and Craig’s industry knowledge to the test with the annual Christmas podcast quiz, with Craig keen to defend his crown...

This month is a vitally important one. It’s peak season with Singles’ Day and Black Friday ensuring a huge amount of sales activity over the course of the month and millions of online shoppers looking for the right deal for them.

Therefore we invited James Maley, Head of Business Development at RevLifter, on to the podcast to discuss how their personalisation technology is helping retailers to deliver the right deals at the right time to consumers during peak.

Awin’s Product Marketing Manager, Ed Chaput, also drops in to give us some product updates and reveals a podcast exclusive on one of the new technology partners being made available soon within the Awin MasterTag.

Finally, Kevin, Craig and Rob discuss the recent IPMA awards, PI LIVE 2019, the new UK Publisher Board initiative, and the implications of an affiliate advertising disclosure ruling from the Advertising Standards Authority.

Big news is announced this month with Awin investing an equity stake in Australia’s leading affiliate network, Commission Factory. Kevin takes the opportunity to speak to Commission Factory’s CEO and co-founder Zane McIntyre about what the investment means as well as about some of the local nuances of the Australian market.

From Australia to the US. Earlier this summer Rob interviewed Tricia Meyer, Executive Director at the local trade body the Performance Marketing Association, about their inaugural study of the US affiliate market at Affiliate Summit East in New York. The publication represents the very first time the industry has been formally assessed out there and provided clear evidence that the channel is in healthy shape. We feature an excerpt from that on-stage interview in this month’s episode.

And finally, Rob speaks to Greg Hoffman, CEO and co-founder of the OPM (Outsourced Programme Management) agency Apogee about the state of the US affiliate industry and his views on its likely prospects for the future. OPMs like Greg’s play an instrumental role in the US affiliate market and Greg discusses why that’s the case and what he’s learnt from his extensive time working in the industry.

Working with trade bodies can be an incredibly productive way of amplifying the voice of your industry to a wider audience. This month we chat to Clare O’Brien and Emma Sutton from ISBA, the trade body that represents leading advertisers. As the organisation increasingly focuses on performance marketing, Kevin chats to Clare and Emma about some of the challenges the dizzying array of digital technologies presents to brands. He also discusses how affiliate marketing can position itself to better communicate its benefits to a more senior audience.Also this month we revisit our publisher picks slot to identify a couple of partners – one new, one existing – who are shaking up the affiliate space. Tazmin Hansen from the publisher team shares her thoughts and advice about how to work with these publishers. Kate Irvine also joins us as she asks for your vote in securing a speaker slot at this year’s PILive. Kate explains the rationale behind her two ideas, ‘What can Affiliate Marketing offer Generation Z and ‘Affiliate Marketing; The good, the Bad and the Ugly Account Management Practices’ and why she’d love to share her thoughts with the wider PILive community in October.For the first time people will be asked to vote from a shortlist of nine sessions, with the winner taking to the stage in 2019. You can vote for one of Kate’s two shortlisted sessions here.
Lastly we cover off a couple of topics in the news, the release of the US’s groundbreaking affiliate marketing study and how Ofcom changes in how consumers can switch their sim-only deals had a significant impact on telecoms affiliate programmes.