Explore every episode of the podcast AW360

On this episode of AW360 we speak with Helen Ma, Senior Director of Product, Head of Facebook Monetization at Meta. Helen discusses Meta’s incredible streak of innovations, the strength of Meta’s AI-powered ad tools and what they mean for marketers, and how Meta is investing in future technology innovations for advertisers.

On this episode of AW360 we’re thrilled to welcome Jennifer Jasnoch, Head of Home Entertainment Marketing at Sony Electronics. Jennifer discusses the enduring magic of the Sony Electronics brand, their recent relaunch of the Bravia TV line, how they’re working with influencers in the social space, and much more.

On this episode of AW360 we speak with Paul Brenner, SVP of Global Retail Media and Partnerships at Vibenomics and Dan Hight, Vice President of Advertising and Media Partnerships at Placer AI. Paul and Dan discuss the state of retail media, including the pressing need for standardization and continued concerns around combating waste, as well …

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On this episode of AW360 we speak with Dave Snyder, Parter and Head of Design at Siberia. Dave discusses the role of AI in design, how technology continues to play a role in creativity, and the importance real-life plays in inspiration. We hope you enjoy this episode.

On this episode of AW360 we are joined by Matt Wasserlauf, CEO and Founder of Blockboard. Matt discusses how Blockboard’s focus on outcomes combats fraud and reduces waste, how their blockchain technology works, and his views on the opportunities for the marketing world in the coming years.

On this episode of AW360 – recorded just after Advertising Week New York 2024 – we speak with Mark Grether, Senior Vice President and General Manager of PayPal Ads. Mark discusses PayPal Ads unique place within the larger advertising ecosystem, how advertisers can leverage PayPal through the entire customer journey, as well as why the …

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Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Toni Wallace, Partner & Head of Global Music Brand Partnerships at United Talent Agency

This episode is a must-listen for advertising executives and agency owners facing urgent operational challenges while growing their customer portfolio. Andy MacLeay (VP of Engagement and Channels at Fluency) and Rachel Bulla (VP of Growth at Fluency) outline how a digital advertising operating system can be an operational game-changer. Tune in to learn how automation helps …

Continue reading "Live from AWNewYork: Addressing critical ad ops challenges with a Digital Advertising Operating System "

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Sam Mellor, VP, Commercial Marketing and Growth, BBC Studios.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Megan Petrie Ramm, Head of CPG Partnerships, Uber.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Dustin Callif, President, Tool.

Recorded live at Advertising Week New York 2024, AW360 returns for its 10th season, featuring conversations with the brightest minds in the industry. In this episode, we explore a groundbreaking question: What if every brand interaction could feel as personal as a recommendation from a trusted friend? Join us as we sit down with Nicolas Marullo, President & …

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Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Liz Rave, Vice President of Marketing at OUTFRONT.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Marla Kaplowitz, CEO of 4A’s.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Gaz Alushi, President of Measurement and Analytics, Whalar.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Jeremy Lockhorn, SVP, Creative Technologies & Innovation – Strategy, Insight & Innovation of 4A’s.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Anjela Freyja, Creative Director of Brand & Design of JOAN.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Jill Strickman, Founder, President, CEO and Jennifer Kitchin, Executive Producer of Genuine.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Anson Sowby, Co-Founder & CEO of Battery.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Adi Rajvanshi, Head of Strategy of Portal.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Bryan Gernert, CEO of Resonate.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Kara Barry, VP of Brand and Marketing Communications at Topgolf.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Edward Fuller, CEO & Founder of Media Bodies.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Maggie Walsh, Head of Strategy of GLOW.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Lenore Moritz, Founder of Momentum.

In today’s competitive landscape, the ambition to be “data-driven” is a shared goal among advertisers. Yet, despite the abundance of data at their fingertips, many fail to harness its full potential. The question is, why? The answer lies in the operational bottlenecks and strategic tradeoffs that impede the scaling of data-powered advertising. These obstacles have …

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Multilocation advertisers encounter significant operational challenges, particularly when it comes to deploying branded campaigns across various local markets. This task is compounded by the constant evolution of assets, the need for dynamic budgeting, and diverse campaign requirements. To navigate these complexities effectively, it is essential to adopt winning strategies that enhance both efficiency and performance. …

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Locality offers the largest source of local streaming and broadcast advertising inventory in the U.S., enabling unparalleled reach among key audiences in target markets. Locality’s experts understand communities and consumer behavior, helping to unlock the power of local video advertising to achieve desired outcomes. On this episode of AW360 I speak with Keith Kazerman, President …

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The advertising channel landscape is becoming increasingly complex, driven by advancements in programmatic media and the emergence of retail and financial media networks. In this second episode of our 4-part miniseries in partnership with Fluency, we delve into the critical components of a successful media mix, exploring strategies for leveraging automation to streamline operational complexities …

Continue reading "How to Scale a Multichannel Strategy: The Emerging Channels You Need to Know, and How to Operationalize Them"

AI and automation are two of the most significant buzzwords in the realm of ad tech. In this special episode of AW360 – part 1 of a 4-episode miniseries in partnership with Fluency– we will delve into the current state of these transformative technologies and their future trajectories. By gaining a thorough understanding of their …

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In this 4-part miniseries presented as part of Advertising Week’s long-running AW360 podcast, we’ll explore the many unique challenges today’s marketers face and how they go about tackling them. In each episode, we’ll speak with experts about topics such as multi-location, multichannel, demand gen, maintaining efficiency and performance, and of course, utilizing modern tools like …

Continue reading "Fluency Presents…Accelerating AdOps: Tech-Enabling Your Teams to Deliver More Results at Less Cost"

In this episode, we sit down with Scott Tieman, Global Head of AdTech & MarTech at Star, to explore how generative AI is reshaping agency-brand relationships, transforming commercial models, and redefining value propositions in the creative industry. How generative AI is reshaping agency-brand relationship: https://star.global/posts/generative-ai-in-creative-economy/ Star: star.globalScott on LinkedIn: https://www.linkedin.com/in/tieman/  About Star: Star is a global technology consulting firm that seamlessly …

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Back from the Summer break, we’re pleased to welcome Xynteo’s Growth Director, Ellie Beasley-Gould to the show to discuss ESG messaging, putting sustainability at the heart of business, and taking a systemic approach to find new growth opportunities. ViJ17vytPZ2bq0QwX4Nl

On this episode of AW360 we’re pleased to welcome Robin Lickliter, Chief Experience Officer of Sparks. Ahead of the Cannes Lions festival, Robin discusses what to expect in Cannes, exciting new categories, and what she thinks people will be talking about both during the festival, and after the dust settles. Sparks: wearesparks.com Robin on LinkedIn: https://www.linkedin.com/in/robinlickliter/ Sparks …

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On this episode of AW360 we speak with Allan Nicholson, Head of Advertsing Solutions at Harmonic Inc. Allan tells us how Harmonic is helping to innovate in the video monetization space, how AI has been an essential tool for quite some time, and what the future holds.

Today on AW360 we’re all about pop culture’s millions of fans as Jeremy Steinberg, Chief Revenue Officer at Fandom, joins to discuss the importance of the fan community, Fandom’s impressive and marketer and brand-friendly technologies, and of course, Call of Duty.

On this episode of AW360 we speak with Alex Song, CEO of Proxima. Alex walks us through all things artificial intelligence, including how AI is used to track customers, how it can assist with customer retention, and what the future holds.

Austin discusses how brands can incorporate cultural-relevance into their marketing strategies, how Doing Things identifies the social communities, and shares how advertisers can better leverage content and creator brands during a turbulent time in the digital media industry.

Today we welcome Nancy Reilly, Vice President, Consumer Research at 84.51˚. Nancy discusses 84.51˚’s new report on customer behavior and why survey data doesn’t always match real-world behavioral data.

Minou discusses how Paris / 11:11 Media has been able to keep Paris relevant over the last two decades, how she’s reaching Gen-Z, and 11:11’s platform-specific, data-driven approach to engage with audiences.

This week on AW360 we welcome Sarah Lent, President of Doremus+Co, a global leader in B2B marketing and communications. Sarah discusses how her Silicon Valley upbringing informs her role, how AI is impacting the industry overall, and offers predictions as to what challenges and opportunities are ahead.

On this episode of AW360 we speak with Christian Muche, CEO & Co-Founder Beyond Ordinary Events, Inc & POSSIBLE about the upcoming POSSIBLE event happening in Miami Beach, April 15-17 2024. Christian discusses what makes POSSIBLE different from other industry events, why Miami Beach is a perfect backdrop to POSSIBLE, and his learnings from his …

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On this episode we’re pleased to welcome Amit Seth, Global Head of Data and AI at The Weather Company. Amit discusses media and marketing evolution, what marketers should be leaning into in 2024, and how The Weather Company is poised to help.

On this episode of AW360 we speak with Tracey Pattani, CEO of BSSP (Butler, Stern, and Shine Partners) Tracey discusses the importance of collaboration, the experience of taking over the CEO role at the dawn of the pandemic, and where she’d like to see the industry head in the coming years.

To kick off our 9th season of AW360 we’re pleased to welcome Alan Miles, CEO of NCSolutions (NCS) and Paul Gelb, Sr. Director and North America Head of Media Activation and Investment at Bayer. Alan and Paul discuss what 2024 might look like for advertisers, AI, retail media, and much more.

In this episode of AW360 we chat with Rachel Chukura, Head of Consumer, The Weather Company – an IBM company. Rachel discusses the how weather impacts consumers, how marketers can work weather considerations into their everyday marketing, and poses the question: Is Weather the ultimate influencer? (

In this episode of AW360 we chat with Rhys Cater, Group Chief Solutions Officer at Precis. Rhys takes us through the current state and definition of marketing ethics, the role they play in modern marketing, and consumer considerations.

In this episode of AW360 we chat with Barbara Connors, Vice President, Commercial Insights at 84.51˚ about nearly every aspect of Kroger’s marketing that you could cover in less than a half hour.