The 91st Mondial de l'Auto (October 12–18, 2026 at Paris Expo, Porte de Versailles) serves as a defining showcase for the shifting balance of power in Europe's volume market. Featuring over 60 vehicle manufacturers and 100+ exhibitors across six hall areas, this special briefing breaks down the key technological, strategic, and competitive signals decision-makers need to know.
With around 20 Chinese brands accelerating their European expansion, legacy European OEMs are responding with lower-cost electrified models, shared group platforms, and tighter software-cost integration.
Key Highlights & Model Premieres:
• Audi: Public debut of the all-electric A2 e-tron, alongside the A6 allroad and updated A3.
• Citroën: Strategic concept previewing an all-electric 2CV planned for 2028.
• Dacia: Striker multi-energy crossover priced under €25,000 and the next-generation Spring.
• Cupra: Unveiling the compact Raval EV, demonstrating shared platform scaling with VW.
• BYD & Denza: BYD expands its PHEV and BEV lineup (Dolphin G DM-i, Atto 3 Evo, Sealion 5), while Denza enters the French market with the Z9GT and D9.
• Fiat, DS, Zeekr & Volvo: Fiat presents new C-SUVs (Grizzly) and Pandina EV concept; Zeekr announces two new models; Volvo highlights the EX60.
Industry Landscape:
• Major presence from Stellantis (8 brands), Volkswagen Group, Renault Group, and Chinese OEMs.
• BMW and Mini have canceled participation; Toyota exhibits through an innovation stand.
• High-level executive presence at the Paris Automotive Summit, featuring keynotes from the CEOs of Stellantis (Antonio Filosa), Volkswagen (Oliver Blume), Valeo (Christophe Périllat), XPENG (He Xiaopeng), and Renault (François Provost).