Explore every episode of the podcast Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Expert Advice: Stop Hiding Your Credentials and Start Claiming Your Authority | 13 Nov 2025 | 00:07:50 | |
Are you unintentionally hiding your credibility? Allison Lane breaks down one of the most common mistakes authors and experts make: minimizing their credentials. Whether you’re a PhD, MD, or sought-after speaker or seasoned leader, the way you introduce yourself shapes how people perceive your authority. Learn how to confidently present your expertise in conversations, media pitches, and online profiles, without feeling arrogant. If you’ve ever said, “You can just call me [first name],” this episode will change how you think about visibility forever. Listen now to learn how to claim your title and attract the recognition your work deserves. Allison covers:
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If you found this episode helpful, please rate and review The Author’s Edge on Apple Podcasts or Spotify. Your feedback helps more authors and experts find the show and start showing up with confidence. Share this episode with a colleague who needs the reminder to own their street cred. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| From Invisible to In-Demand: How to Get Visible Without Selling Out with Goldie Chan | 11 Nov 2025 | 00:22:30 | |
You don’t need to fake confidence or chase followers to grow your visibility. In this episode, Allison talks with Goldie Chan, author of Personal Branding for Introverts and often called the “Oprah of LinkedIn,” about how to show up online in a way that feels genuine, warm, and sustainable. They discuss the difference between reputation and personal brand, how to communicate your expertise without ego, and why imperfection makes people trust you more. Goldie also shares how introverts can find their rhythm on LinkedIn – posting content that feels natural and engaging while still expanding their reach. Grab Allison’s free guide: “7 Shifts to Build Real Authority: without playing the influencer game”: https://lanelit.com/authority 🎧 Whether you’re preparing to launch your book or simply ready to stop being the best-kept secret in your field, this episode will help you show up confidently and communicate your value with ease. Watch now to learn how to:
👉 Watch the full conversation and start shaping a brand that reflects who you really are. In this episode, Allison and Goldie discuss:
Resources Mentioned:
If you loved today’s conversation with Goldie Chan, please take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your reviews help more authors discover how to grow their visibility with integrity and impact. ➡️ Share this episode with a friend who’s ready to get visible, without selling out. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| From Corporate Life to Book Coach: Getting Book Deals + Building Platforms with Allison Lane | 30 Sep 2025 | 00:27:50 | |
In this episode of Author’s Edge, host Allison Lane swaps seats and becomes the guest. Interviewed by Victoria Meyer, host of The Chemical Show, Allison shares how her 25+ years in global brand marketing with companies like Unilever, Burt’s Bees, and The Body Shop shaped her approach to helping authors land book deals, launch bestsellers, and build platforms that last. She breaks down everything from the role of a book proposal to the reality of author-led marketing. You’ll discover why writing a full manuscript isn’t the first step to landing a book deal, what agents and publishers really want to see, and the proven steps Allison uses to help women experts publish successfully. She also reveals how authors can build platforms that attract opportunities - from bestseller launches to media features and paid speaking. In this BONUS episode, Victoria and Allison discuss:
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If you’ve wondered how to go from expert to published author, this episode gives you the roadmap - straight from someone who’s helped countless women experts secure book deals and amplify their visibility. Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| Getting Ready for Publicity with a Publicist’s Must-Haves: with Marissa Eigenbrood | 23 Sep 2025 | 00:29:08 | |
Many authors believe a publicist or publisher will guarantee sales, but the truth is, your book’s success depends on you. In this episode of The Author’s Edge, Allison Lane and Marissa Eigenbrood of Smith Publicity share the essential foundations every nonfiction author needs before investing in publicity. From building a platform and creating an author-centered website to choosing the right social media channel, this conversation gives you the tools to set up lasting visibility and momentum. If you want your book to be more than a launch-day splash, tune in for practical strategies to grow your audience and make publicity work for the long haul. In this episode, Allison and Marissa discuss:
Marissa Eigenbrood, President of Smith Publicity, is a passionate advocate for authors, specializing in crafting long-term publicity strategies that transform literary voices into influential, enduring brands. Resources Mentioned:
Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Recover from Burnout and Reclaim Your Energy with Cait Donovan | 16 Sep 2025 | 00:27:41 | |
Burnout isn’t a personal failure; it’s a signal. Why does your energy crash just when you need it most? … during a book launch, while writing your manuscript, or building your platform. Author and burnout expert Cait Donovan joins Allison to share how we can recognize the hidden drivers of burnout and rebuild our energy without guilt. They explore practical self-care strategies, the neuroscience behind exhaustion, and how to channel frustration into the bold next chapter of your career. Tune in and learn how to reclaim your energy so your publishing journey feels sustainable, not draining. In this episode, Cait and Allison discuss:
Cait Donovan, keynote speaker and burnout strategist, helps leaders and teams deliver results without burning out through science-based, practical systems. Host of FRIED: The Burnout Podcast and author of The Bouncebackability Factor, she brings a clear, blame-free, outcome-focused approach to every stage and organization. Resources Mentioned:
If you enjoyed today’s tips, please take a moment to rate and review The Author’s Edge. Your support helps us reach more authors who are ready to Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| Social Media Success: Conversations Over Content with Brooke Sellas | 09 Sep 2025 | 00:35:21 | |
Feeling overwhelmed by social media, content calendars, and algorithm games? Allison Lane welcomes Brooke Sellas, award-winning business leader and author, to discuss why authentic conversation, not just endless posting, creates a deeper impact for authors, marketers, and thought leaders. Brooke shares tangible ways to lighten your social load, use AI as your creative sous-chef, and build a community that feels connected well before your next book launch. In this episode, Allison and Brooke discuss:
Brooke Sellas, CEO of B Squared Media and author of Conversations That Connect, is an award-winning strategist redefining digital marketing by proving that when brands prioritize conversations, they win. Resources Mentioned:
Everyone can be a better connector, online and off - by being more vulnerable, more human, and more curious. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| Rewriting Motherhood: Real Stories on Memoir, Identity, and Connection with Nicole Graev Lipson | 02 Sep 2025 | 00:46:39 | |
What happens when you stop performing the “perfect mother” role and start telling the truth? Nicole Graev Lipson shares how writing about the raw, unpolished sides of motherhood not only shaped her memoir but also built a genuine connection with readers. If you’ve ever wondered how to write your personal stories without oversharing, how to get published without a massive platform, or how to promote your book in a way that feels authentic, this conversation is for you. Tune in to discover how honesty, community, and choosing the right strategies can spark visibility and book sales. In this episode, Allison and Nicole discuss:
Nicole Graev Lipson is the author of the USA Today bestseller Mothers and Other Fictional Characters: a memoir in essays. Resources Mentioned:
If today’s episode inspired you, please take a moment to rate and review The Author’s Edge on your favorite podcast app. Your support helps us reach more authors and bring you honest strategies that actually work. And if you know a writer who needs encouragement, share this episode with them today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| Amazon Ads: Choose Keywords + Categories Boost Book Sales with Jai Heer | 26 Aug 2025 | 00:50:40 | |
What if you could sell more books on Amazon without spending a fortune or wasting hours learning ads? Amazon ads strategist and founder and CEO of AMSPPC.com, Jai Heer, shares the exact steps nonfiction authors can take to boost discoverability, grow book sales, and make their book stand out in a crowded marketplace. You’ll learn how to choose the right keywords, set realistic sales expectations, and run ads that actually work, even if you’ve never touched the Amazon dashboard before. Whether you’re traditionally published, with a hybrid, or self-published, this conversation will help you turn your book into a long-term visibility asset. In this episode, Allison and Jai discuss:
Jai Heer is the founder and CEO of AMSPPC.com, an Amazon Certified KDP AMS consultant, and author of KDP Amazon Ads for Non-Fiction Authors: Basic and Advanced KDP AMS Strategies for Non-Fiction Authors to Sell More Books, Reduce Spend, and Align Your Goal with Your Advertising Resources Mentioned:
If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to share their message. And don’t forget to share this episode with a fellow author who wants to sell more books. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Turn Your Advocacy Into a Book that Demands Attention with Meg Stone | 19 Aug 2025 | 00:42:01 | |
What if your advocacy work could become the book that shifts the conversation? Allison talks with Meg Stone about transforming advocacy into authorship that drives real change. Meg shares how she turned decades of violence prevention work into a book that calls out false safety advice and redefines empowerment. If you’ve ever wondered how to turn your mission into a message that moves readers and gets publishers to pay attention, this is your roadmap. In this episode, Allison and Meg discuss:
Meg Stone is Executive Director of IMPACT Boston and the debut author of The Cost of Fear: Why Most Safety Advice Is Sexist and How We Can Stop Gender-Based Violence. Resources Mentioned:
If this episode helped you reframe what your book could be, rate and review The Author’s Edge. Your support helps this podcast reach more authors ready to speak up, write boldly, and make a lasting impact. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Become the Go-To Voice in Your Niche Using Podcasting with Victoria Meyer | 12 Aug 2025 | 00:30:44 | |
Think you need a huge audience or perfect setup to make podcasting work for your book? Think again. Allison Lane is joined by Victoria Meyer, host of The Chemical Show and founder of Progressio Global, who reveals how niche podcasting can boost your visibility, expand your platform, and open unexpected doors, including paid speaking, brand collaborations, and major press. Whether you’re podcast-curious or already hitting record, we unpack how to turn your voice into your most powerful asset. What You’ll Learn:
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Timestamps
If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge. Your feedback helps this show reach more emerging authors and experts who are ready to be seen, heard, and remembered. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Use LinkedIn to Build Your Brand Without Playing the Algorithm Game with Kate Paine | 05 Aug 2025 | 00:51:11 | |
Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content. Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you want to attract readers, media, and publishers without becoming a social media robot, this episode is your roadmap. What You’ll Learn:
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If you enjoyed today’s episode, please take a minute to rate and review Author’s Edge. It helps more brilliant authors like you find the show and gives us the fuel to keep delivering strategic episodes like this one. And don’t forget to share this episode with a fellow author whose LinkedIn profile needs a glow-up. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| Crafting a TEDx Talk That Showcases Your Big Idea with Anna Goldsmith | 29 Jul 2025 | 00:39:04 | |
What if one short talk could launch your book, amplify your message, and land you media coverage? In this episode, we’ll explain exactly how to get selected for TEDx, how to pitch your idea, and how to use a TEDx talk to grow your visibility and book sales. Allison Lane sits down with Anna Goldsmith, executive producer of TEDxPortsmouth, one of the largest and most successful TEDx events in the country, to reverse-engineer the path to the red circle. If you're an author asking: “How do I get a TEDx talk?”, “Can a TEDx talk help me get a book deal?” or “What do TEDx organizers look for?”... this episode gives you clear, actionable answers. What You’ll Learn
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Timestamps Highlights
Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Plan a Year of Social Media Posts That Grow Your Brand | 06 Nov 2025 | 00:06:21 | |
Most authors overthink what to post on social – or miss the moments that matter. In this episode, Allison Lane shares how to simplify your content planning so your posts actually build visibility instead of draining your time. Allison shares a simple, repeatable system for creating meaningful author marketing content without spending hours online. You’ll learn how to use key calendar dates, personal stories, and built-in visibility hooks to grow your audience and attract new readers – all while saving time and creative energy. 🎁 Grab your free 2026 “Year of Content” calendar and Trello board - ready to use at https://lanelit.com/content. Tune in to learn how to plan a year of engaging content that keeps your book, brand, and message in front of the right people. In this episode, Allison covers: 00:01 – The universal “what do I post?” struggle Resources Mentioned:
If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your feedback helps more authors find the show and grow their own visibility, too. Don’t forget to share this episode with a friend who’s ready to stop overthinking their social media. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| Burnout-Proof Your Visibility: Energy, Focus, and Longevity with Dr. Partha Nandi | 22 Jul 2025 | 00:36:59 | |
Are your book goals being crushed by burnout or brain fog? What if the missing piece isn’t time management—but biology? In this episode, Dr. Partha Nandi, bestselling author, physician, and host of the syndicated show Ask Dr. Nandi, reveals how energy, focus, and health directly fuel long-term author success. Your energy, not your platform, might be the real reason your book isn’t done. Whether you're writing, pitching, launching, or speaking—this episode breaks down the five science-backed lifestyle shifts that protect your energy and build real visibility. These aren’t hacks. They’re habits for sustainable success. 🎧 If you’re ready to protect your focus and burnout-proof your platform, hit play now. What You’ll Learn:
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Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Turn Life Experience Into a Book Deal (at Any Age) with Lori Hellis | 15 Jul 2025 | 00:38:56 | |
Is it ever too late to write your book and get published? Lori Hellis proves it’s not. Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a successful book launch, a thriving YouTube channel, and a dedicated readership. You’ll hear how she reverse-engineered her author marketing strategy, secured a publishing deal fast, and built visibility without waiting for permission. If you’re wondering how to launch a book, grow your audience, or get published after 60, this episode is your blueprint. What You’ll Learn:
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Timestamps: 04:12 – How Lori’s divorce book unexpectedly launched her publishing career If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to take the next step. Watch on YouTube: https://www.youtube.com/watch?v=Gs07oP_QedM Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Write Emails that Turn Subscribers into Book Buyers with Abby Combs | 08 Jul 2025 | 00:46:23 | |
Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does. Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can create authentic connections, build visibility, and launch successful books using email. From simple campaign tips to turning subscribers into buyers, this episode is your roadmap to author email marketing without overwhelm. What You’ll Learn:
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If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors who need this kind of strategic marketing insight. Share the episode with a friend who’s ready to take their author platform seriously. Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Create 6 Months of Content with Valerie Morris | 03 Jul 2025 | 00:35:36 | |
What if your book isn’t the brand… you are? Allison Lane sat down with Valerie Morris, marketing strategist and author visibility expert, to break down how to earn trust, build credibility, and get noticed by readers and publishers. From cutting through noisy online advice to choosing visibility tactics that actually fit your life, Valerie shares proven strategies that will help you show up, get seen, and stay sane. If you’ve ever felt overwhelmed trying to market your book, this episode is your shortcut. Press play and take notes. What You’ll Learn:
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If you got value from this conversation, take a moment to rate and review The Author’s Edge. Your support helps more people discover smart, actionable strategies. And share this episode with a friend, it might be the nudge they need. Watch on YouTube: https://www.youtube.com/watch?v=Bo6qjdJPNco Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Know You’re Ready to Speak Even If You Don’t Feel Like an Expert with Aleya Harris | 17 Jun 2025 | 00:46:06 | |
Think you need more credentials or a polished pitch before you start speaking? Think again. Allison Lane sits down with speaker mentor and bestselling author Aleya Harris to uncover the real reason accomplished authors still feel like they’re not ready to be on stage. Spoiler: it has nothing to do with qualifications and everything to do with permission. This is your call to stop waiting, start showing up, and realize that your story is more than enough. If you’ve ever said, “I’ll speak when I’m more experienced,” this one’s for you. Press play and find out what’s actually keeping you from the mic, and how to move past it. WHAT YOU’LL LEARN:
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Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| From Zero to a Million Followers on LinkedIn: Daniel Murray’s Content Strategy | 10 Jun 2025 | 00:31:19 | |
What if your most valuable book marketing asset isn’t your manuscript but your audience? Allison Lane sits with Daniel Murray, creator of ‘The Marketing Millennials,’ shares how he built a LinkedIn following of over 1 million by focusing on connection over perfection. We dive into the author marketing strategies that actually work, especially when you’re short on time and budget. If you want to find your readers and keep them coming back, this is a must-listen. What You’ll Learn:
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Watch on YouTube: https://www.youtube.com/watch?v=7PKkdZMdpS0 Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Land a TEDx Talk by Owning Your Story with Ashley Stahl | 03 Jun 2025 | 00:33:52 | |
What if the only thing standing between you and massive author visibility was the belief that you're not ready yet? Allison Lane is joined by Ashley Stahl, TED and TEDx speaker coach, bestselling author, and founder of Wise Whisper Agency to dismantle the myths about readiness, career pivots, and what it takes to get your message seen. If you’ve ever felt stuck wondering when to launch your book, start your podcast, or finally pitch that stage, you’ll find your fire here. Tune in to reverse engineer your author marketing and step into the visibility you've been craving. What You’ll Learn:
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If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to share their message. Watch on YouTube: https://www.youtube.com/watch?v=WJ_uuvofsLc Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Grow Your Email List Before Publishing Your Book with Tracy Beavers | 27 May 2025 | 00:43:56 | |
Is your email list ready to help you launch your book… or are you waiting until you're "ready?" A visibility and list-building coach, Tracy Beavers joins Allison Lane to break down what most authors get wrong about email marketing. Spoiler: the best time to start is yesterday. You’ll hear why relying on social media is risky, how to build trust with readers before your book is out, and how to make list-building feel less like a chore and more like a creative extension of your work. If you're an author looking to grow your platform and make real connections, this episode is your roadmap. Hit play and get ready to grow. What You’ll Learn:
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Watch on YouTube: https://www.youtube.com/watch?v=ilCBCePA_3E Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Craft a Query Letter Agents Can’t Ignore with Sam Hiyate | 20 May 2025 | 00:52:10 | |
What makes a literary agent say “yes” to your book pitch in under 30 seconds? Allison Lane sits with Sam Hiyate, founder of The Rights Factory, to demystify how to write a compelling query letter, position your book in today’s market, and avoid the most common author mistakes. If you've been wondering how to land an agent or make your book proposal unskippable, this is your masterclass in reverse engineering your author marketing. Hit play now because the publishing game is changing, and this episode helps you change with it. What You’ll Learn:
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If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to launch their books and share their message. Watch here: https://www.youtube.com/watch?v=mXNdz1Dh0ms Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| Your Life Is the Platform: Write the Book That Builds Your Legacy with Dr. Mimi Zieman | 06 May 2025 | 00:40:55 | |
Your real life is your best marketing plan if you know how to use it. Allison Lane and award-winning author and physician Dr. Mimi Zieman break down what it really looks like to build your author platform from lived experience … not guesswork. From treating frozen limbs on Everest to launching her memoir at 60+, Dr. Zieman shares how to stop waiting, start marketing smart, and reframe success on your terms. If you’ve been putting off your book - or second-guessing whether your story is big enough, this conversation is your sign to stop minimizing your journey and start building your legacy. 3 Key Takeaways From This Episode:
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Share this episode with someone who’s waiting to be ready. Then remind them: they already are. And don’t forget to subscribe + leave a review - it helps more people turn their wisdom into legacy-building books. Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| From Newsroom to Novel: How Your Career Experience Makes Your Book Stand Out with John DeDakis | 04 Nov 2025 | 00:30:03 | |
Award-winning journalist and novelist John DeDakis joins host Allison Lane to show how your career, no matter the field, can power your book. From CNN’s breaking news desk to gripping thrillers, John shares how professional expertise makes stories believable, urgent, and unforgettable. Allison and John break down writing techniques for pacing, building suspense, tackling difficult truths, and navigating today’s publishing world. With honesty and wit, they tackle harnessing personal stories, even life’s hardest moments, and blending hard-earned skills into bestselling pages. Allison shares her own real-life experiences to prove that every background can bring something bold to the table. Practical advice on pitching, overcoming imposter syndrome, publishing realities, and finding your writing community rounds out this insightful, encouraging episode. Allison and John cover:
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Listen in to learn how to use your background to make your book stand out, master story structure and pitching, and get honest advice from publishing insiders. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Avoid the Publishing Mistake That Kills Book Sales with Terry Whalin | 29 Apr 2025 | 00:42:50 | |
What if your book doesn’t fly off the shelves just because it’s published? Allison Lane dives into the truth about book marketing myths with editor and author Terry Whalin. From breaking down publisher expectations to showing you how to reverse-engineer your author strategy, this episode gives you the clarity and tools to stop spinning and start selling. Whether you’ve just launched your first book or have a shelf full of titles, don’t miss this straight talk on building visibility and making your book work for you. Listen now and find out how to take charge of your book’s success. What You’ll Learn:
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Timestamps: [02:00] – The #1 myth authors believe about publishers Watch here. https://www.youtube.com/watch?v=6MKfJB_W0WQ Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Build Visibility and Grow Your Platform with Rich Brooks | 22 Apr 2025 | 00:43:50 | |
What if your book launch isn’t over, it’s just getting started? Allison Lane sits down with digital marketing expert Rich Brooks to unravel the myths around visibility, author platforms, and the outdated tactics holding authors back. Whether you’re writing your book, launching it, or trying to breathe life back into it post-pub, this conversation breaks down the essential steps to get discovered in today’s noisy digital world. You’ll learn how to reverse-engineer your author marketing strategy and find your readers using tools you already have. Hit play if you’re ready to ditch the overwhelm and market smarter, not harder. What You’ll Learn:
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Timestamps: Watch on YouTube: https://www.youtube.com/watch?v=eeJGjBYcPAM Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How 3 Simple Profile Tweaks Skyrocket Your Visibility on LinkedIn with Brenda Meller | 15 Apr 2025 | 00:37:55 | |
Is your LinkedIn profile helping you get published or quietly holding you back? Allison Lane sits with LinkedIn expert Brenda Meller to break down the three profile tweaks that instantly boost your visibility and authority online. Whether you're writing your first book, planning a launch, or looking to grow your platform, this episode will show you how to position yourself as a credible expert and attract the right opportunities. Discover how to make LinkedIn work for you without spending hours on it. Listen now to learn how simple changes can elevate your author marketing and help you get noticed. What You’ll Learn:
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Brenda Meller is a LinkedIn strategist, speaker, and Chief Engagement Officer at Meller Marketing. A former corporate marketer, she helps solopreneurs and professionals grow their presence and enjoy a bigger slice of the LinkedIn pie. She’s the author o Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Write Button Copy that Converts Book Sales with Nancy Harhut | Ep. 56 | 08 Apr 2025 | 00:47:39 | |
Is the language on your website or email buttons quietly sabotaging your book sales? Allison Lane sits down with behavioral marketing expert Nancy Harhut and breaks down exactly why “Submit” doesn’t work and what to say instead. Discover how small tweaks in your button copy can drive real results, boost reader engagement, and increase conversions. If you’re building your author platform, planning a book launch, or writing your sales page, this conversation is a masterclass in persuasive language. Don’t guess; reverse engineer your marketing with decision science that gets results. What You’ll Learn:
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If this episode gave you a lightbulb moment, take a moment to rate and review The Author’s Edge. It helps us grow and share actionable author marketing insights with more listeners. https://www.youtube.com/watch?v=et3Wxa9y Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Build a Million-Dollar Business with Ann Carden | Ep. 55 | 01 Apr 2025 | 00:45:07 | |
What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger? Allison Lane sits down with marketing strategist Ann Carden to uncover how authors can reverse engineer success by building a business around their book. Whether you're writing, launching, or already published, this conversation will shift how you think about book promotion strategies and author visibility. It’s not just about selling more books, it’s about expanding your reach and turning your book into a brand. Ann Carden is a business strategist and founder of Expert in You®, helping authors and experts scale with high-end strategies and standout positioning. Press play to learn how to turn your book into a business and reach more of the people you’re meant to serve. What You’ll Learn
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Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How We Overcome Self-Doubt with Dr. Tara Cousineau | Ep. 54 | 25 Mar 2025 | 00:41:21 | |
Have you ever told yourself, “I’ll write my book when I feel ready” or “Who am I to write this?” If so, you’re not alone. High achievers often struggle with self-doubt, perfectionism, and the fear of putting their ideas into the world, especially when it comes to publishing a book. Allison Lane sits down with Dr. Tara Cousineau, clinical psychologist and author of "The Perfectionist Dilemma," to discuss how perfectionism holds authors back and what you can do to finally take action. If you’ve been procrastinating on writing, launching, or marketing your book, this conversation will give you the mindset shifts you need. Press play now and take the first step toward writing with confidence. What You’ll Learn in This Episode:
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Timestamps: [00:04:04] – Why high-achieving authors struggle with self-doubt and procrastination? [00:09:26] – The hidden connection between perfectionism and fear of writing. [00:17:12] – How to stop waiting for the “perfect time” to write your book. [00:26:38] – Th Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Beat FOMO and Stay Focused: The Key to Marketing Without Burnout | Ep. 53 | 20 Mar 2025 | 00:25:35 | |
Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth. Allison Lane tackles “Focus vs. FOMO,” - that’s Fear.Of.Missing.Out - and shares how to streamline your marketing so you can grow your visibility without exhaustion. She’s sharing her exact approach to showing up in the right places, repurposing content, and leveraging AI tools to work smarter, not harder. If you’re ready to reclaim your time while still making an impact, this episode is for you. 🎧 Hit play now and let’s get into it. What You’ll Learn:
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Timestamps: If this episode gave you clarity, take a moment to rate and review The Author’s Edge. Your support helps us reach more authors who need these insights. If you know a writer who’s overwhelmed by marketing, share this episode with them. https://www.youtube.com/watch?v=gX77FwRoS3A Want your question answered in an upcoming episode? Send me a text from the podcast description. Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| Google Analytics: How to Know What’s Working with Philippa Gamse | Ep. 52 | 19 Mar 2025 | 00:53:09 | |
Is your website working for you, or against you? If you’re feeling overwhelmed by website jargon and SEO, you’re not alone. Allison Lane joined with Philippa Gamse, a digital marketing and analytics expert, to share the biggest mistakes authors make with their websites and how to fix them. You’ll learn how to turn your website into a powerful tool that attracts readers, grows your platform, and sells more books, all without becoming a tech expert. Tune in now to make your website work smarter, not harder. What You’ll Learn:
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Enjoyed this episode? Take a moment to rate and review The Author’s Edge. Your support helps us bring more expert insights to help you grow your author career. And don’t forget to share this episode with a fellow author who needs website help. Tune in now. https://www.youtube.com/watch?v=rh0UKrFLIBs Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How These 3 Simple SEO Strategies Make Your Author’s Website More Visible | Ep. 51 | 13 Mar 2025 | 00:18:49 | |
Want More Readers to Find Your Website? Start Here. Your author's website is your online home, but what’s the point if no one can find it? Allison Lane breaks down three simple ways to boost your website’s visibility without getting lost in the weeds of tech and SEO. You'll learn the easiest ways to optimize your site, from choosing the right all-in-one platform to hiring an affordable SEO expert (without breaking the bank). Plus, she shares her favorite FREE tools that take the guesswork out of keyword research so your audience can find you faster. If SEO has felt overwhelming, this episode is your shortcut to making it work fast. Tune in now. What You’ll Learn:
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Timestamps: 00:02:12 – The #1 mistake authors make with their websites. Love this episode? Help more authors find it. Leave a review on Apple Podcasts or Spotify. Share it on social media and tag me @AllisonLaneLit. Subscribe so you never miss an episode. https://www.youtube.com/watch?v=5Q3t-1yyMsg Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| AI and Outsourcing: How to Streamline Your Marketing in 5 Simple Steps with Jen Lehner | Ep. 50 | 11 Mar 2025 | 00:49:31 | |
Feeling overwhelmed by marketing your book or personal brand? You don’t have to do it all alone. In this episode, Allison Lane sits down with Jen Lehner, marketing strategist, systems expert, and outsourcing pro, who shares 5 powerful ways to streamline your marketing using AI, automation, and virtual assistants. Whether you’re an author, speaker, or business leader looking to grow your audience without burning out, this episode will help you work smarter, not harder, so you can focus on what you do best. Tune in to learn how to market your book in a way that fits your strengths and lifestyle. What You’ll Learn:
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Don’t forget to share this episode with a fellow writer who could use some book marketing inspiration. Tune in now. https://www.youtube.com/watch?v=0tIfZmxchM0 Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| Stop Overlooking Your Success: Learn How to Track, Celebrate, and Own Your Wins | 30 Oct 2025 | 00:09:33 | |
Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it until someone else pointed it out. In fact, the show is now ranked among the Top 5% of all podcasts worldwide. This episode is both a celebration and a wake-up call for every writer, podcaster, and expert building a platform. If you’re serious about growing your author visibility, tracking your wins, and stepping into your next level of success. This episode will remind you exactly why knowing yourself is the foundation of every strong author brand. 🎧 Tune in to learn how to pay attention to your achievements and how that awareness can transform your author career. Allison covers:
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If you loved today’s insights, please take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your support helps more authors discover practical tools to grow their visibility and confidence. Share this episode with a fellow author who needs the reminder: You are your own best marketer. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| SEO for Authors: How to Choose the Right Website Name for Visibility | Ep. 49 | 06 Mar 2025 | 00:18:40 | |
Is Your Author Website Helping or Hurting Your Discoverability? If you've ever struggled with what to name your author's website, you’re not alone. Should you use your personal name, or should it reflect your book’s theme? And what about SEO, will the right website name help more readers discover you? Allison Lane breaks it all down so you can make an informed decision and build a website that works for your long-term success. Join her as she shares practical, no-nonsense tips for choosing a website name that enhances your credibility, improves your search rankings, and grows with your writing career. Whether you're just starting out or rebranding, this episode will save you time, headaches, and costly mistakes. Hit play now to learn how to set up your author's website for long-term visibility and success. What You’ll Learn:
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Timestamps: [00:01:18] – Should your website name reflect your personal brand or mission? If this episode helped you, please take a minute to rate, review, and subscribe on your favorite podcast app. Your support helps us reach more authors like you. And don’t forget to share this episode with a fellow writer who needs it. Tag me on Instagram @allisonlanelit and let me know your biggest takeaway. Watch the full episode on YouTube: https://www.youtube.com/watch?v=FJVNVvvXnew Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Make Your Book Go Bigger: Insider Secrets with Dr. Mara Einstein | Ep. 48 | 04 Mar 2025 | 00:31:15 | |
Have you ever wondered why some books take off while others struggle to get noticed? It’s not just about great writing… it’s about smart marketing. Allison Lane sat down with Dr. Mara Einstein, a marketing expert, former MTV executive, and author of “Hoodwinked: How Marketers Use the Same Tactics as Cults,” exposing the hidden strategies brands use to influence consumers. As a professor, speaker, and media commentator, she helps people recognize and protect themselves from deceptive marketing tactics. She reveals how big brands use cult-like tactics to influence consumers and how authors can apply similar strategies to grow their platforms. If you’re looking to increase visibility, attract the right readers, and build a lasting brand, this episode is packed with must-know insights. 🎧 Tune in now to transform your book marketing strategy. What You’ll Learn:
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Timestamps [00:03:06] The #1 mistake authors make when marketing their books. If you enjoyed this episode, take a moment to rate, review, and share The Author’s Edge. Your support helps us bring more expert advice to authors like you. Have questions or insights? Email me at allison@lanelit.com. Let’s keep the conversation going. Tune in now. https://www.youtube.com/watch?v=lp5vMSvXbdg Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| Do You Really Need a Publicist for Your Book? | Ep. 47 | 27 Feb 2025 | 00:13:55 | |
Does hiring a publicist guarantee book sales? If you’ve ever wondered what the difference is between marketing and publicity... and whether you need both... this episode is for you. Many authors assume their publisher will handle book promotion, but the truth is, “you are your best marketer.” If you want to launch your book successfully and get the visibility it deserves, this episode is packed with must-know insights. Host Allison Lane breaks down what a publicist actually does, when you might need one, and why marketing is the umbrella under which all book promotion strategies fall. Learn how to take control of your marketing and set yourself up for long-term success. 🎧 Listen now and take charge of your book’s success. What You’ll Learn:
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Timestamps: 01:36 – Who’s responsible for marketing your book? (Spoiler: It’s you!) 02:49 – What does a publicist actually do? 05:53 – What a publicist won’t do for you (and why it matters). 07:55 – 3 steps to DIY your own publicity before hiring a pro. 09:40 – The biggest mistake authors make with PR... and how to fix it Share this episode with an author friend who needs a visibility boost. Let’s get more books into the hands of the right readers. https://www.youtube.com/watch?v=1vqrhpTJ_dI Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Build a Successful Podcast & Writing Community with Mike Oppenheim | Ep. 46 | 25 Feb 2025 | 00:34:14 | |
Ever wondered what it really takes to start and grow a successful podcast? Or how to build an engaged writing community that actually supports your creative work? Allison Lane sits down with Mike Oppenheim, novelist, musician, and host of “Coffin Talk,” a podcast in the top 3% of all Apple podcasts globally. Mike shares hard-earned insights on launching a podcast, running a thriving Substack, and leading writing workshops that help authors improve their craft. They dive into the biggest mistakes new podcasters make, why consistency is king, and how to create a sustainable content strategy—without burning out. If you’ve been thinking about starting a podcast, building a newsletter, or finding your ideal readers, this episode is packed with actionable strategies. Hit play now. What You’ll Learn:
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If you loved this episode, help us reach more authors and creatives by rating & reviewing The Author’s Edge on Apple Podcasts. Your support makes all the difference And don’t forget to share this episode with a friend who’s thinking about starting a podcast or growing their writing platform. https://www.youtube.com/watch?v=joJDgi5aGZA Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| The Right Way to Offer Free Content on Your Website | Ep. 45 | 20 Feb 2025 | 00:09:24 | |
Should you give away free content on your website, or should readers enter their email to access it? Many authors struggle with this decision. Allison Lane explains why collecting emails isn’t just about growing a list—it’s about delivering value in a way that builds trust and engagement. You’ll learn the best way to offer free resources so that readers actually use them, stay connected with you, and take the next step toward buying your book or working with you. What You’ll Learn: ✅ The biggest myth about free content (and why it’s misleading) Resources Mentioned:
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Enjoyed this episode? Take a moment to rate, review, and share the Author’s Edge podcast with fellow authors. Your support helps us bring more actionable strategies to help you succeed. Got a question for our next Q&A? Click the "Send Me a Text" link at the top of the show notes. Tune in now to discover the best strategy for your author platform. https://www.youtube.com/watch?v=ezgZ6EoW_R0 Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| The Secret Formula for Crafting a Brand Statement That Sells Your Book with Kris Jones | Ep. 44 | 18 Feb 2025 | 00:35:46 | |
Are you an author trying to figure out how to market your book and position yourself as a leader in your genre? Allison Lane sits with Kris Jones, a StoryBrand-certified guide and expert copywriter, and shares the exact steps you need to take to clarify your message, make your book irresistible, and get noticed in today’s crowded market. Whether you're an aspiring author or a published one, these actionable strategies will ensure that your brand not only stands out but also resonates with the readers you want to connect with. Ready to take control of your author journey? Let’s dive into the episode and unlock the secrets to building a brand that works for you. What You’ll Learn:
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Timestamps: [00:02:00] — The biggest mistake authors make in building their personal brand? If you found today's episode valuable, don't forget to rate and review the podcast. Your support helps us reach more authors and experts who need these actionable tips to grow their brands. If you know someone who could benefit from this episode, share it with them today. "People need to hear your story and it deserves to be told and it deserves to be heard." - Kris Jones Tune in now. https://www.youtube.com/watch?v=E7FJ22OgKec Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How Often Should You Email Your List? The Strategy Authors Need | Ep. 43 | 13 Feb 2025 | 00:09:37 | |
Are you sending too many emails—or not enough? If you’ve ever wondered how often to email your list and what to include, this episode is your guide. Host Allison Lane breaks down the perfect email strategy for authors, showing you how to stay top-of-mind without overwhelming people. If you’re ready to make your emails work for you (and not just be another thing on your to-do list), hit play now >>> What You’ll Learn:
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Timestamps: [00:02:51] — Why a “mishmash” newsletter is killing your engagement. If this episode helped you, let us know! Your reviews help more authors find The Author’s Edge. Leave a review, share this episode, and let’s grow together. You can also listen on YouTube: https://www.youtube.com/watch?v=SbZl0EwdsEg Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| Pricing, Publicity & Productivity: The Author’s Guide to Selling More Books from Miriam Schulman | Ep. 42 | 11 Feb 2025 | 00:46:23 | |
“Successful people do what unsuccessful people are unwilling to do.” – Miriam Schulman Are you struggling to sell your book or grow your audience beyond social media? In this episode, Allison Lane sits with bestselling author and creative entrepreneur, Miriam Schulman to reveal a powerful 5-part business framework that applies to authors and creatives alike. Learn how to price, promote, and prospect for book sales without relying on traditional marketing tactics. If you're an author who wants to get published, launch your book successfully, and increase visibility, this conversation is packed with actionable strategies you don’t want to miss! 🎧 Hit play now and start making your book a success! What You’ll Learn in This Episode:
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Timestamps: Ready to make your book a success? Listen now & take action! https://www.youtube.com/watch?v=qzPIMQQQhMI 🎧 Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Choose the Perfect Email & Domain for Your Author Brand | Ep. 41 | 06 Feb 2025 | 00:09:32 | |
Should your author's email match your book title? Or is it better to use your name? The right choice can impact your author's brand, book visibility, and marketing success. In this episode of The Author’s Edge, Allison Lane breaks down the email and domain strategies every author should know—so you can avoid common mistakes and create a professional, memorable online presence. If you're launching a book, growing your author platform, or just starting your writing career, this episode is packed with actionable insights to help you make the best choice. Tune in now to set up your author brand for long-term success. 🎧 Hit play now to discover the best domain and email strategy for your author career. What You’ll Learn:
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📢 Don’t miss this episode packed with expert tips on choosing the right email and domain for your author brand! Listen to this episode on YouTube: https://youtu.be/_0VSF5vhCDQ?feature=shared Timestamps Highlight:
Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Boost Book Sales Through Public Speaking: Secrets from Bobbie Carlton | Ep. 40 | 04 Feb 2025 | 00:36:32 | |
Is public speaking the missing link in your book promotion strategy? In this episode of The Author’s Edge, Allison sits down with Bobbie Carlton, founder of “Innovation Women” and a trailblazer in speaker visibility. Bobbie shares how authorship and speaking go hand-in-hand to amplify visibility, credibility, and even compensation. Discover practical tips for landing bigger stages, overcoming industry biases, and leveraging your book to open career-changing doors. Whether you're an aspiring author or a seasoned writer, this episode is packed with actionable advice to transform your book into an unstoppable marketing tool. 🎧 Tune in to learn how public speaking can be the game-changer your book launch needs! What You’ll Learn:
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Bobbie Carlton is the founder of Carlton PR & Marketing, Innovation Nights, and Innovation Women. Known as Boston's "Innovation Den Mother," she empowers startups and women in tech through PR, product launches, and visibility opportunities. An award-winning marketing expert, Bobbie is a passionate advocate for underrepresented voices in innovation. You can also watch this episode on YouTube here: https://youtu.be/9M Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| How to Monetize and Turn Your Book into a Six-Figure Income Stream with Julie Chenell | 28 Oct 2025 | 00:27:44 | |
What if your book wasn't the final product, but the first step to a six-figure business? Many authors pour their hearts into writing and publishing a book, only to struggle with author marketing and visibility, wondering if it will ever lead to a real, lasting income. Allison Lane and Julie Chenell dive into a new path for authors, one where your book becomes a powerful tool for a scalable business, not just a one-time sale. Julie, a digital marketer who built a multi-million dollar business without a book, shares her framework for finding your readers and monetizing your expertise without guesswork. This is a must-listen for anyone who wants to write a book, launch a book, or publish their work with a clear strategy for success and sustainable income. In this episode, Allison and Julie discuss:
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If you enjoyed today's episode and learned something new about building your author platform, please take a moment to rate and review The Author's Edge. Your support helps us reach more authors and helps us on our mission to help authors make more money from their books. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| Pitch Smarter, Not Harder: Media Placement Strategies for Aspiring Authors | Ep. 39 | 30 Jan 2025 | 00:08:58 | |
What’s the real key to turning media placements into a book deal? Spoiler alert: It’s not just about landing a big-name feature. In this episode, Allison answers a listener’s question about pitching magazines and shares expert insights from powerhouse literary agent Sam Hiyate. You’ll learn why visibility, consistency, and audience targeting matter more than ever for authors trying to get published. Whether you’re a seasoned writer or an aspiring author in the world, this episode is packed with actionable strategies to boost your author marketing game. Tune in now to discover how to pitch smarter and turn small wins into big opportunities! What You’ll Learn:
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Tune in here: https://www.youtube.com/watch?v=M1WwJUKJf6I Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| Caregiving, Loss, and Writing: with Jessica Fein | Ep. 38 | 28 Jan 2025 | 00:43:46 | |
Have you ever wondered how to find hope and light in the midst of profound loss? Allison Lane sits down with Jessica Fein—author of Breathtaking: A Memoir of Family Dreams and Broken Genes, TEDx speaker, Psychology Today columnist, and podcast host of I Don’t Know How You Do It. Jessica shares her deeply personal story of caregiving for her daughter, Dahlia, while navigating immense grief, and how writing became her outlet for connection, healing, and hope. Jessica’s journey highlights resilience, humor, and the power of storytelling. Whether you're an author, caregiver, or seeking inspiration, this episode offers wisdom and practical tools to fuel your creative dreams. What You’ll Learn:
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Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| Beta Readers vs. Critique Partners: The #1 Secret to Getting the Right Feedback on Your Book | Ep. 37 | 23 Jan 2025 | 00:09:59 | |
What’s the difference between a beta reader and a critique partner, and why does it matter to your success as an author? In this episode of The Author's Edge, Allison dives deep into how these two types of feedback providers can completely transform your writing—and how to find the right people for your team. Whether you're struggling to polish your manuscript or wondering who to trust with early drafts, this episode is packed with actionable advice to help you move forward. You’ll also learn about free resources like Allison's Compassionate Critique Sessions, where you can connect with other writers, get valuable feedback, and start building your author community. Don't miss out—press play now! What You’ll Learn:
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Tune in now. https://www.youtube.com/watch?v=EPLgGFMaO-w Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||
| Writing Through Grief: How Loss Fuels Stories with Meghan Riordon Jarvis | Ep. 36 | 21 Jan 2025 | 00:56:40 | |
Have you ever felt like your story deserves to be shared but don’t know where to start? Allison Lane sits down with Meghan Riordan Jarvis—a psychotherapist, two-time TEDx speaker, podcast host, and author of two powerful books, The End of the Hour and Can Anyone Tell Me?. Meghan shares her personal journey of navigating profound grief and how it became the driving force behind her writing. From coping with the unexpected loss of her parents to using writing as a tool for healing, Meghan explains how grief can transform into creativity and purpose. Whether you’re a writer, an aspiring author, or someone trying to process loss, this episode offers a wealth of wisdom, practical tips, and heartfelt encouragement. What You’ll Learn:
🎧 Hit play now to discover how YOU can bring your book to life, no matter where you’re starting! Resources Mentioned:
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Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how:
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. 🔔 Subscribe or Follow for more tips and insights on publishing and marketing | |||