If you're looking for a leader in the association sector who has tackled it all—rebranding, skyrocketing membership, launching a Registered Training Organisation (RTO), and spearheading advocacy—you won’t find anyone better than Michelle Blicavs.

In this episode of the Association Hub Podcast, Olena chats with Michelle, CEO of Surveyors Australia, about her dynamic journey in transforming a long-standing association into a thriving, forward-thinking organisation. From an ambitious rebrand to hands-on member engagement and securing a seat at the advocacy table in Canberra, Michelle shares her recipe for success. Hear how she grew the association's membership by personally visiting hundreds of organisations across Australia and how that boots-on-the-ground approach led to remarkable growth.

Michelle also opens up about the bold decision to start a Registered Training Organisation (RTO) to address Australia’s surveyor skill shortages, despite many peers in the sector advising against it. Plus, learn how she navigated the often daunting world of advocacy, proving that even small associations can have a big voice.

This episode is packed with real-world insights, actionable advice, and stories that showcase the power of passion and perseverance in the association sector.

In this episode of the Association Hub Podcast, Angela Shelton sits down with Nikki Walker, Global VP for Associations & Communities at MCI Group, to dive into the 2024 Association Engagement Index.

This episode dives into how associations can foster deeper connections with their members by moving beyond passive engagement and embracing innovative strategies like the Engagement Loop. Nikki shares actionable tips on personalisation, agile engagement, and multichannel outreach that can transform your association’s approach to strengthen member relationships. Whether you’re aiming to boost participation or drive co-creation, this episode is filled with valuable insights you won’t want to miss!

Connect with Nikki Walker here: https://www.linkedin.com/in/nikki-walker-34b8179/

Download the Association Engagement Index (2024) Report here: https://www.mci-associationengagement.com/register

Uncover the secrets of member benefits that matter with Penny Cornah, CEO of the Master Plumbers' Association of Queensland (MPAQ).

Discover how MPAQ offers an incredible array of benefits to its members, from contract preparation and accounting advice to workplace safety and technical support.

Penny shares the whole process of member benefits development —from understanding member needs, to generating ideas, to developing industry partnerships and promoting benefits to members. Penny provides invaluable insights on how associations can develop and implement effective member benefit programs that truly add value and meet the needs of their members.

Whether you're looking to enhance your own association's offerings or simply curious about the best practices in the industry, this episode is packed with actionable advice and real-world examples.

If you need a bit of inspiration, visit MPAQ website for more details: www.mpaq.com.au/services.

Have you ever wondered how to balance a day job with leading a successful association?

In this episode, Angela Shelton sits down with Marise Maechler, President of the Association for Women in Insurance NSW. Marise shares her inspiring journey from a small town to the big city, taking on new challenges and seizing the opportunity to lead the association in 2021. Discover how she empowers early-career women through innovative initiatives, the secrets behind their sell-out events, and practical advice for aspiring leaders. Tune in for an engaging conversation packed with insights and inspiration for anyone looking to make a meaningful impact in their industry.

Contact with Marise at www.linkedin.com/in/marise-maechler/

Are you looking to boost engagement within your association but don't know where to start?

Join us for a conversation with Amanda Lea Kaiser as we dive into the essentials of member engagement in our latest episode, For Associations Who Want to Be More Engaging, Where Should They Start?

In this episode, Amanda shares her expert insights on:

• Building strong communities that foster connection and support.
• Avoiding common pitfalls in engagement strategies.
• Offering many opportunities for members to connect.
• Understanding engagement is from our members’ point of view.
• Engaging the most critical of member segments—new members.
• Whether you're a seasoned association professional or new to the field, this episode is packed with practical tips and actionable advice to help you enhance engagement and drive growth in your community.

Tune in now and learn how to create meaningful, impactful engagement that resonates with your members!

Connect with Amanda: https://www.linkedin.com/in/amandakaiser/

Find out more here: https://amandaleakaiser.com/

Book on Amazon: https://www.amazon.com.au/Elevating-Engagement-Uncommon-Strategies-Community/dp/1774583267

New Member Engagement Study: https://amandaleakaiser.com/new-member-engagement-study

Committee management doesn’t always come easy, but with the right strategies and insights, it can be incredibly rewarding. Join hosts Olena Lima and Angela Shelton as they welcome Lori Modde, CEO of Outdoors NSW & ACT, to the Association Hub podcast.

In this episode, Lori shares her expertise on managing committees effectively, drawing from her extensive experience in the sport and outdoor industries. Learn how Lori successfully manages 10 committees with 53 members, ensuring productive meetings, clear communication, and engaged volunteers. Discover practical tips on setting up committees, maintaining motivation, and leveraging technology to enhance committee management. Whether you're looking to improve your committee management skills or curious about best practices in the association world, this episode is packed with valuable insights.

Join us on the Association Hub Podcast as we chat with Leisha Jordan, Marketing & Communication Manager at the Nursery & Garden Industry NSW & ACT Ltd (NGINA). Discover how Leisha led a groundbreaking campaign that revitalised the future of the nursery and garden industry by bringing in young talent and addressing significant skill shortages.

With a budget of just $500, this campaign achieved a 1175% increase in enrolment for the CIII Nursery Operations TAFE NSW Course, ensuring the industry's sustainability.

Tune in to learn how creativity, strategic targeting, and leveraging various communication channels can lead to extraordinary results. Don't miss this inspiring episode that showcases the true potential of impactful marketing on a shoestring budget!

Key Takeaways:

• Even with a limited budget, creativity and strategic targeting can lead to significant results.
• Building trust with members and leveraging word of mouth can be highly effective in promoting a campaign.
• Utilising various communication channels, such as social media, email marketing, webinars, and published media, can significantly enhance effectiveness of marketing campaigns.
• Tracking and measuring the progress of a campaign is crucial for making adjustments and optimising results.
• Adapting the product or service to meet the needs of the target audience is essential for campaign success.

See the marketing in action, and access NGINA's game-changing campaign here.

Are you confident that your association is maximising its strategic potential? Delve into the critical topic of strategy execution with Rosie Yeo, a strategist, on this episode of the Association Hub Podcast. Host Angela Shelton and Rosie explore why many associations stumble when bringing their visionary plans to life. They provide practical advice on how to ignite progress and stay true to your long-term objectives. Learn how your association, regardless of size, can benefit from a proactive approach to strategy and execution in our rapidly changing environment. Tune in for a thought-provoking discussion that will empower you to transform strategic challenges into opportunities for growth. Don’t miss out—this episode is a must-listen for every association professional aiming to thrive.

Connect with Rosie: https://www.linkedin.com/in/rosieyeo/

Find out more here: www.rosieyeo.com.au

Handy Resources: www.rosieyeo.com.au/resources, www.goforbold.com.au

In this episode of the Association Hub Podcast, we're joined by John Chatterton, Chief Experience Officer of the Australian Computer Society. John shares how ACS has combined six key departments—Member Insights, Innovation and Product Development, Marketing, Events, Partnerships, and Member Services—with the sole goal of delivering exceptional member experience. Learn how they use data insights, personalisation, and technology to create a seamless and engaging journey for their members. Tune in to discover practical strategies that can transform your association.

Many of us never imagined a career in associations while growing up. Yet, some find their calling and passion in this diverse and dynamic field.

Meet Joanne Phillips, a dedicated association executive who has navigated her career through vastly different industries — from healthcare and retail to law and education. In this episode, Joanne shares her unique journey, discussing the essential skills and experiences that have shaped her successful career.

We'll also dive into the importance of the Certified Association Executive (CAE) certification and what it takes to excel in association management.

Whether you're just starting out or are a seasoned association pro, this episode offers insightful perspectives on building a rewarding career in the association sector.

In this episode, join Angela Shelton for a deep dive with Donna South, a seasoned expert in the association world.

Discover how Donna's journey into association professionalism unfolded by chance, offering a wealth of relatable stories, tips on leadership, and insights into the importance of adopting a growth mindset.

Ideal for both experienced professionals and those new to the field, Donna's story provides plenty of inspiration and pragmatic tips for navigating and excelling within the ever-evolving association sector.

 🔗 Connect with Donna: https://www.linkedin.com/in/donnasouth/

In this episode of the Association Hub Podcast, join Louise Harland-Cox, CEO of Communication and Public Relations Australia (CPRA), as she discusses the transition from the Public Relations Institute of Australia (PRIA) to CPRA. Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.

Hear about the extensive consultation process that shaped their strategy, the story behind the rebrand, and its impact on the field of PR and communication. Tune in to discover how CPRA is steering the future of the industry and broadening its reach to represent its members inclusively.

 To visit the new CPRA website and check out the new branding, go to https://www.cpra.org.au/.

 If you'd like to connect and chat with Louise about her experience, feel free to connect with her on LinkedIn: https://www.linkedin.com/in/louise-harland-cox/.

It was International Podcast Day on September 30, and association podcasters from around the globe have come together for an epic mashup! Get ready for a fun, insightful, and slightly chaotic episode where top association podcast hosts share their stories, tips, and a few behind-the-scenes bloopers.

Featuring:

• Cecilia Sepp from Radio Free 501C
• Ben Muscolino from The Association Podcast
• KiKi L'Italien from Association Chat
• Mallory Mejias from Sidecar Sync Podcast
• Vy Le from Humans of Authenticity
• Elisa Pratt from Association Transformation
• David Coriale from Reboot IT
• Mike McAllen, the podcasting expert from Podcasting for Associations
• and of course Olena Lima and Angela Shelton from the Association Hub Podcast

Whether you're already a podcast enthusiast or thinking about starting a podcast for your association, this episode has everything—from inspiration and tech tips to future trends and hilarious bloopers.

Listen in for an engaging chat, unexpected moments, and some expert advice on making your association podcast stand out.

If you would like to learn more about the world of associations, subscribe to the Association Chat Top Pod Playlist on Spotify. Updated weekly, this list brings you the most engaging, insightful, and relevant podcasts from across the association space.

In this episode, Angela Shelton talks with Sam Osborne, the Education Coordinator at the Strata Community Association of Victoria, speaker, and Demartini Method facilitator.

They discuss the impact of Imposter Syndrome in the association community, inspired by Sam's article in the Associations Evolve Journal.

The conversation covers how aligning true values with actions can help combat feelings of being an impostor. Sam offers insights on the causes of misalignment, its effects, and steps for realigning with personal values.

Leaders and professionals will find practical advice for fostering authenticity and overcoming Imposter Syndrome.

Connect with Sam Osborne

Learn more about Strata Community Association (VIC)

Download your copy of the Associations-Evolve Journal

Imagine if your day job as an association professional involved swapping the boardroom for the open road, creating content about exciting tourist destinations and catching amazing sunsets after your meeting with clients.

Welcome to a very special episode of the Association Hub podcast, where we peel back the curtains on a professional life that sounds more like a permanent vacation. Today, we're diving into the extraordinary world of caravanning in Queensland, where the blend of association management and breathtaking travel destinations is just another day at the office.

Our guest, Michelle Weston, CEO of the Caravan Parks Association of Queensland, shares with us how Caravanning Queensland supports caravan enthusiasts and works to enhance the caravanning experience across the state. This episode promises a peek into how shifting focus towards end-consumer marketing, embracing the beauty of Australia's landscapes, and infusing a bit of humour and sunshine into your work can not only elevate your association's appeal but lead to exceptional member engagement.

Tune in for an enlightening chat that might just inspire you to pack your bags, grab your laptop, and hit the road on your quest for the next big idea in association leadership and marketing.

To explore what Caravanning Queensland is all about, visit their website at https://www.caravanqld.com.au/.

In this week's episode of the Association Hub Podcast, we delve into the Australian Marketing Institute's innovative solution to one of the most pressing challenges facing professionals today: navigating the overwhelming information landscape to achieve career success.

The AMI Marketers’ Competency Framework stands as a real-life case study on how associations can provide actionable pathways for career development. This comprehensive framework serves as a guiding blueprint for marketers at any career stage and organisations of any size, enabling them to identify skill gaps and access targeted training.

Through an engaging discussion with Bronwyn Powell, CEO of the Australian Marketing Institute, we uncover the back story, execution, and profound impact of this framework not only on marketers across Australia but also on AMI's approach to planning their service delivery. Learn how this tool fosters a culture of continuous learning and adaptation, ensuring marketers remain at the forefront of industry trends and best practices.

If you would like to learn more about the framework and see the real-life example, please visit the AMI website at https://ami.org.au/training/marketers-competency-framework/ or connect with Bronwyn https://www.linkedin.com/in/bronwynpowell/.

Dive into an eye-opening chat with Manisha Amin, CEO of the Center for Inclusive Design, on this episode of the Association Hub Podcast. Manisha brings warmth and wisdom as she unfolds the secrets of inclusive design, showing us how it's more than just a buzzword — it's a game changer for associations.

Through lively stories and practical advice, discover how thinking about everyone, including those we often overlook, can transform our communities for the better. Whether it's tweaking events to welcome everyone or rethinking membership models, Manisha's insights will inspire you to look at your association through a new, more inclusive lens. So, grab your headphones, and let's explore together how making space for all isn't just nice — it's essential.

About the Centre for Inclusive Design 

The Centre for Inclusive Design (CfID) is a leader in inclusive design methodology and application, with over 40-years' experience working with governments, educators, business, industry, and community organisations to deliver policies, products, services, and experiences which are accessible to all. 

Inclusive design connects government and industry with communities of people who are traditionally excluded or unable to access products, services, and the built environment. Incorporating their lived experience into the design process increases the accessibility of the planned service, policy, product, or built environment.  

CfID strives to ensure those with physical and hidden disabilities and disadvantages are considered throughout the decision-making process by both government and the private sector. 

As a not-for profit working as a social enterprise, CfID specialises in bringing together different perspectives to the design process and delivering useful and usable solutions. 

CfID exists to help governments, organisations and industries embody Inclusive Design.  

For more information, visit https://centreforinclusivedesign.org.au/ 

In this inspiring episode of the Association Hub Podcast, host Olena Lima sits down with Marion Short, CEO of the International Association for Public Participation (IAP2) Australasia as she shares her story of a comprehensive transformation that touches every aspect of association management.

Discover how IAP2, as a peak body for community and stakeholder engagement, navigates the unique challenges of representing a diverse professional community across Australia and New Zealand.

Olena and Marion explore the transformations in governance, strategy, organisational culture, and technology adoption. Marion shares insights on the pivotal role of governance in steering such changes, the importance of a skill-based board, and the challenges of leading an association through a period of rapid evolution.

With an honest reflection on the highs and lows of her six-year tenure, Marion provides invaluable lessons on resilience, leadership, and the importance of nurturing a supportive team culture.

This episode is a must-listen for anyone interested in the dynamics of association leadership, change management, and driving member value in challenging environments.

In this session, we dive into an enriching conversation with Mel Kettle, an internationally recognized thought leader in fully connected leadership and communication. Mel joins us to explore the vital topic of self-leadership in the world of association professionals.

As we chat, Mel shares valuable insights and practical tips to enhance self-leadership skills specific to our association industry. Join us as we uncover how self-leadership fosters personal and professional growth, aids in navigating change, and offers success stories. Stay tuned for actionable takeaways that will empower your journey in association land.

🌐 Learn more about Mel: Visit www.melkettle.com

🔗 Explore Mel's Boundaries Course: Boundaries Course Link https://courses.melkettle.com/blueprint

In this episode of the Association Hub Podcast, Olena Lima engages in a conversation with Ariel Tate, Marketing and Communications Manager at the Australian Dental Association.

Ariel and Olena delve into the unique challenges and opportunities of association marketing, emphasising the importance of understanding industry nuances and leveraging member data effectively. Reflecting on the essential balance between creativity and practicality, you'll hear tips on maximising resources and innovative thinking to achieve impactful results.

The episode also touches on the importance of aligning marketing efforts with the needs and aspirations of association members, ensuring that every campaign resonates and adds value.

This episode is a must-listen for anyone interested in marketing, particularly in the dynamic and rewarding world of associations. Ariel's journey and insights offer valuable lessons in creativity, adaptability, and the power of marketing to connect and engage.

Tune in for an inspiring look at how marketing can shape and elevate the world of associations!

In this episode, join us for a look into The Evolution of Industry Partnerships with Jo Kane, COO of Records and Information Management Practitioners Alliance 

We'll uncover the critical role these collaborations play, not just in records and information management, but across the association space. Jo will share valuable insights from her organisation and discuss broader strategies that are reshaping the way associations operate. Don't miss this chance to learn from one of the sector's key leaders.

🌐 Learn more about RIMPA: https://www.rimpa.com.au/

🔗 Connect with Jo: www.linkedin.com/in/joanne-kane-027450161/

In this episode of the Association Hub Podcast, join Olena Lima as she is chatting with Luke Daly, Chief Information Officer of the Swimming Pool & Spa Association of Australia and New Zealand (SPASA). This conversation marks the second part of our exploration of SPASA's expansive and innovative journey.

In this chat, Luke shares the association's approach to brand management, revealing how SPASA has evolved into a house of brands and the challenges of maintaining brand autonomy while ensuring consistency across various platforms, including B2B and B2C sectors.

Olena and Luke also tackle the technical aspects of organisation mergers and data integration in an association environment. They explore the complexities and strategies involved in consolidating data from multiple entities, emphasising the need for a central hub and using APIs for efficient management.

Whether you're an association professional, a marketing enthusiast, or a tech aficionado, this episode offers invaluable insights. Don't miss out on these expert perspectives – tune in now and join the conversation!

This podcast topic invites listeners to explore the transformative power of questioning established norms within their associations. It's about encouraging a culture of innovation by asking 'why not' and considering alternative approaches to member engagement, service delivery, and industry leadership.

Join host Angela Shelton and guest Lindsay McGrath, CEO of Swimming Pool & Spa Association of Australia to discuss how this mindset has been pivotal in his own association's evolution and offer insights on how others can adopt this approach to catalyse change and growth within their organisations.

🌐 Learn more about SPASA: https://www.spasa.com.au/

🔗 Connect with Lindsay: https://www.linkedin.com/in/lindsay-mcgrath-9596354/

In this episode of the Association Hub Podcast, we look into the critical and often overlooked topic of cybersecurity. As technology continues to evolve, associations, like all businesses, face increasing threats that could jeopardise their operations and the sensitive data they hold.

With special guest Andrew Lawrence from de.iterate, we discuss the most common misconceptions around cybersecurity and explore essential strategies that associations can implement to stay secure. Andrew shares practical insights on fostering a security-first culture, password management, the role of cybersecurity insurance, and much more.

Episode Highlights:

• Cybersecurity Misconceptions
• Common Cybersecurity Mistakes
• Data Protection Best Practices
• Cybersecurity Insurance
• Practical Tools for Associations

 Andrew also shared some hands-on tool and checklists you can use for your association's cybersecurity. Find them here: https://deiterate.com/data-privacy-cyber-security-for-associations/

Listen in and arm yourself with the knowledge to keep your organisation and your data safe - this episode is packed with expert advice on staying ahead of potential cyber threats!

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Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family.

We want to hear your story about how our podcast fits into your life and what makes it special for you. 

Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience.

Thanks for being awesome and taking the time to help us grow! ⁠⁠⁠⁠Take the survey here!

In this episode, join hosts Angela Shelton and Olena Lima in a thought-provoking discussion with Belinda Moore to explore the upcoming trends and predictions that are shaping the Association Sector in 2024. This conversation delves into the latest developments and technological advancements that are pivotal for association professionals. As we navigate these evolving dynamics, our guests offer a glimpse into the future, highlighting key areas to watch out for. This episode is an essential listen for anyone looking to stay ahead in the ever changing world of associations.

For a deeper exploration of these trends, don't miss the latest issue of the Associations Evolve journal, which provides an in-depth analysis of these critical topics.

🔗 Connect with Belinda: www.linkedin.com/in/belindaamoore

🔗 Connect with Angela: ⁠www.linkedin.com/in/angelamshelton

🔗 Connect with Olena: ⁠⁠www.linkedin.com/in/olenalima

📖 Read the Associations Evolve Journal here: www.answers.net.au

Join us in this episode with Belinda Moore as we explore the 'Evolution of Association Membership Models.' We'll dive into the shift from traditional structures to modern, AI-driven strategies, highlighting the trends that are shaping how associations connect with members. Tune in for insightful perspectives and actionable tips on adapting to this dynamic landscape in the association space.  

🌐 Learn more about SMS: https://smsonline.net.au/

🔗 Connect with Belinda: www.linkedin.com/in/belindaamoore

In this episode, join us for an inspiring conversation with Laura Bos, as we delve into 'Board Leadership with a Purpose'. She is the General Manager of Strata Community Association (QLD) and a Board Member of Small Steps for Hannah.

"If you are passionate about it, you will make it happen." Laura Bos Discover how a deep-seated passion for leadership can beautifully dovetail with the art of giving back. Ever wondered how to balance a demanding board role alongside your day job? Laura lights the way with her own vibrant story, proving that it’s possible to lead at work and still make time for community impact. Come for the insights, stay for the laughter and stories that will surely uplift you. Tune in and be inspired!

Connect with Laura here: https://www.linkedin.com/in/laurabos1/

Find out more about Strate Community Association (QLD): https://www.qld.strata.community/

Find out more about Small Steps for Hannah: https://www.smallsteps4hannah.com.au/

In this episode of the Association Hub Podcast, we're chatting with Damien Langley, co-founder of Student Edge, a platform uniting 1.3m young members, providing them with exclusive student discounts, study & career tools, jobs, paid surveys, competitions, learning, news & more. Damien shares the journey of Student Edge, its growth, and the adaptations they've made to stay relevant and effective in a rapidly changing world. Discover the secrets behind their success and learn how you can apply these insights to your own initiatives.

💡 Key Highlights:

• Engaging Gen Z: Understanding their changing behaviors, values, and technology use.
• The Role of Technology and Social Media in connecting with the young people.
• The Future of Career Choices and Education in the Age of AI.
• Insightful advice for professionals and associations on effectively engaging with younger audiences.

🔗 Connect with Student Edge: Check out their website https://studentedge.org/au or connect with Damien via LinkedIn https://www.linkedin.com/in/damienlangley/.

In this episode, we welcome Stephen Myers-Los, the innovative force behind Trybz, a dynamic online community platform tailored for associations. Dive into 'The Future of AI Member Engagement' as we explore the power of non-generative AI to transform member engagement strategies. Prepare for an enlightening chat brimming with expert knowledge, real-world examples, and forward-thinking perspectives that could revolutionise member interaction. With Stephen's practical expertise, you're in for a fascinating session on deepening your connection with members. Connect with Stephen: www.linkedin.com/in/stephen-myers-los

Find out how to unleash the power of your online community at trybz.com.au

In an increasingly demanding professional landscape, the quest for success can often tip the scales towards burnout. This episode aims to explore the fine line between career growth and personal well-being. We're joined by Liana Busoli from Big Life, who brings a wealth of knowledge in personal development and organisational health. Together, we'll discuss practical approaches and tangible solutions for maintaining a balanced life in the challenging arena of association leadership. Connect with Liana: /www.linkedin.com/in/liana-busoli-5685081bb/

For those looking for more targeted well-being resources, Liana is available for consultations at liana@biglife.net.au or through her website, biglife.net.au.

Join us for an engaging discussion with Jonathan Jones from IPWEA, as we delve into 'Elevating Your Association Through Innovative Educational Programmes.' Explore the intersection of creativity and strategic planning in crafting educational initiatives that not only reinvigorate the joy of learning but also significantly enhance the value proposition of your association. Don't miss this stimulating dialogue packed with actionable insights.

Connect with Jonathan on Linkedin: https://www.linkedin.com/in/jonathan-jones-a830214

Ever been stumped trying to recruit the right talent for your association? You're not alone. In our chat with Louise Roper, the main brain behind Revise Recruitment, we dive deep into the nitty-gritty of association recruitment.

In this conversation, Louise talks about the tricky balance of finding people who know the industry and those with member engagement and association management skills.

But that's not all! If you're wondering how to stand out in the recruitment game, Louise is sharing valuable tips on crafting an irresistible employer value proposition. Whether you're hiring or just curious about the behind-the-scenes of association recruitment, this episode is packed with insights you won't want to miss.

If you'd like to learn more and connect with Louise, visit Revise Recruitment website at reviserecruitment.com.au.

Join us in an insightful conversation with Julian Moore, Australia's leading sponsorship and partnership manager and an unabashed AI geek. In this episode, we'll explore how AI is transforming partnerships and what to expect in the coming year across the APAC region. Julian's unique perspective combines technology enthusiasm with deep industry expertise, providing Association Professionals with actionable insights. Tune in to uncover AI's latest trends, challenges, and opportunities, and learn how to leverage them to succeed in your partnerships.

Connect with Julian: https://www.linkedin.com/in/juliansmoore/

If you'd like to reach out to Julian directly he can be contacted at julian@smsonline.net.au.

Ever wondered what makes the NZ Marketing Association tick? Their member value proposition is a catchy one: "We help marketers be brilliant!" Cool, right?

Dive into our latest episode as we chat with John Miles, the chief flag-waver (aka CEO) over at MA. You'll hear about everything from innovative tricks on generating revenue to having a blast while still nailing that serious association business.

And if you've ever thought about adding some fun into your professional life, John's got some interesting tips on doing things differently. Seriously, if you're up for a laugh and some fresh ideas, this episode is a must-listen.

Want more on MA? Check out their website marketing.org.nz and see what they're all about!

Imagine having an AI powerhouse transforming your association. In this episode, I sit down with AI expert Dawid Naude from Pathfindr to explore how AI is revolutionising organisational efficiency. We’ll dive into real-life case studies on CPD transformations, member onboarding, and more, showcasing how AI is streamlining operations and boosting productivity. If you’re ready to see how AI can drive efficiency in your association, this episode is for you.

Find out more about Pathfindr.ai: https://www.pathfindr.ai

Connect with Dawid Naude here: https://www.linkedin.com/in/dawidnaude/

Microlearning has rapidly gained popularity in recent years. And associations, recognising its potential, are increasingly integrating it into their strategies to promote lifelong learning, increase member engagement and generate additional revenue.

In this episode, Tony Maguire, Regional Director ANZ at D2L, explores the nuances of microlearning and its role in optimising member experiences. During this episode, Angela is chatting with Tony about the importance of collaboration, co-design, and co-creation, emphasising that these elements are instrumental in curating rich, meaningful member interactions. You'll hear about the importance of an iterative approach, smart automation, agile content creation, and insights driven by data analytics.

For associations navigating the modern learning ecosystem, this episode offers invaluable insights and actionable strategies.

If you would like to learn more about D2L, please visit their website at www.d2l.com.

Dive deep into the world of personalised member experience with this episode of the Association Hub Podcast. Discover how tailoring member interactions can revolutionise engagement and retention rates. Our special guest Eva Roden, COO of the Australian Medical Association (Victoria), takes us through her organisation's remarkable journey in creating customised experiences for their diverse member audience.

Gain insights into the challenges the AMA Victoria team faced, the strategies they employed, and the cutting-edge technology that propelled their success. Whether you're new to the concept or an experienced association professional, this episode is packed with actionable takeaways to elevate your member engagement strategy.

In this episode of the Association Hub Podcast, hosts Angela Shelton and Olena Lima are joined by Deanna Varga from Mayvin Global, an expert in supporting associations with revenue generation and diversification strategies. The episode dives deep into innovative ideas for generating additional income beyond traditional membership models and events.

Deanna shares her extensive experience delivering exceptional commercial and revenue generation in tourism, business events, government agencies and, of course, association. She also highlights the significance of having a risk framework or risk appetite statement when exploring new revenue streams.

This episode provides valuable insights and practical tips for associations to navigate the changing landscape and optimise their revenue generation strategies.

If you would like to learn more about Mayvin Global initiatives, visit their website at https://www.mayvinglobal.com/.

In this episode of the Association Hub Podcast, hosts Angela Shelton and Olena Lima dive into a captivating conversation with Belinda Naville, Chief Operating Officer of the Australian Property Institute. They explore the key principles and strategies for building and leading high-performing teams, focusing on the importance of effective communication, customer-focused business structures, and transformational leadership.

Belinda shares her insights on the role of communication in fostering a collaborative and accountable environment within organisations. She emphasises the significance of clear roles and responsibilities, open communication, active listening, and constructive feedback in creating a strong team dynamic.

In this episode of the Association Hub Podcast, hosts Angela and Olena dive deep into the world of online communities and their importance in building stronger membership. Joined by special guest Venessa Paech, Australia's leading online communities specialist and Director at Australian Community Managers, they explore the latest trends and strategies for creating engaging and vibrant online communities. From the importance of a strategic mindset to the role of community managers, the episode provides valuable insights for association leaders looking to embrace new tools and approaches. Discover the inspiring story behind Australian Community Managers, an organisation dedicated to uniting community managers and driving the success of online communities in Australia. Get ready to unlock the secrets to building stronger membership communities and fostering meaningful connections in the digital age.

To access tools, training and resources offered by Australian Community Managers, visit their website at https://www.australiancommunitymanagers.com.au/.

In this episode, Angela sits down with Paula Rowntree, an experienced professional in the events industry, to discuss key strategies for designing successful business event strategies. Paula shares valuable insights based on her extensive experience in the business event, association, and not-for-profit sectors.

In this episode of the Association Hub Podcast, Braden Clark, CEO of the Aotearoa New Zealand Association of Social Workers (ANZASW), joins as a guest to discuss the importance of a well-crafted member value proposition (MVP) statement. Braden shares his experience of reshaping ANZASW's MVP statement to make the association more relevant and engaging, especially for younger members.

The team worked together to develop a new statement emphasising the association's role as a community of social workers, promoting, supporting and protecting the social work profession and advocating for social change and justice. The episode explores the power of inclusive language and how the MVP statement can be used in marketing communications.

Tune in to this episode to learn actionable tips on crafting an impactful MVP statement that drives member engagement and growth. Discover how a clear and compelling value proposition can resonate with different audiences and effectively communicate the benefits of association membership.

ANZASW's member value proposition statement: "Together, we are a community of social workers. Develop, support, and protect social workers. Enhance our professional identity. Promote the social work profession. Advocate for social change and justice. Together, we are ANZASW." For more information, visit the ANZASW website at https://www.anzasw.nz/.

In this podcast interview, we explore the importance of effective leadership in the association industry and its impact on organisational growth, featuring Marianne Kintzel’s transformative journey as the leader of the RWTA. We delve into the challenges she faced initially and how she overcame them, showcasing her adaptability and problem-solving skills, while also examining the role of associations during crises, such as the COVID-19 pandemic, and the value of collaboration and networking within the industry.

Creating meaningful connections and delivering relevant content is the essence of effective marketing. For associations and membership organisations, this means understanding the evolving needs of potential and current members and creating personalised messaging that truly resonates with them. In this episode, we discover the power of personalisation and chat with Chris Grice, Chief Operating Officer of National Seniors Australia about his experience of embracing content marketing and personalisation.

And if you would like to experience how marketing automation works, go to nationalseniors.com.au, try to use their tools or subscriber to their content.

In this episode of the Association Hub podcast, hosts Angela Shelton and Olena Lima delve into the fascinating world of branding in the Association sector. They discuss the importance of clear mission statements, strong brand identities, and brand culture. The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia), who shares valuable insights and lessons learned from their recent rebranding journey.

To visit AUSactive website, go to https://ausactive.org.au/

Watch AUSactive's 'reactivation' video: https://youtu.be/wko93JCYwKk.

Be more than just a listener - join the conversation. If you'd like to request a topic for our future episode, nominate yourself as a guest speaker or leave your feedback, go to https://www.associationhubpodcast.com/#Contribute.

In this episode, we catch up with Jane Carey, Head of Membership, Marketing & Communications of The Law Association of New Zealand, who led a significant transformation in the association. Jane walks us through how the organisation rebranded from the Auckland District Law Society, introduced a new CRM system, and switched to a firm-based membership model—all while keeping members informed and engaged.

Jane shares practical insights on how her team approached these big changes and why clear, consistent communication with members was key to their success. Whether you’re considering a rebrand, updating your membership models, or implementing new technology, Jane’s experience offers valuable takeaways.

Tune in to hear how they managed these transformations, what worked well, and why having a strong team and a solid plan makes all the difference.

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We want to hear your story about how our podcast fits into your life and what makes it special for you. 

Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience.

Thanks for being awesome and taking the time to help us grow! ⁠⁠⁠Take the survey here!

Welcome to the first episode of Association Hub Podcast! Join hosts Angela Shelton and Olena Lima as they kickstart their podcast journey, sharing the reasons behind starting the show and their vision for the future. Learn how you can actively participate in the podcast and be part of the vibrant Association Hub community. Get ready to ignite your curiosity and embark on this exciting adventure with Angela and Olena!

In this episode of the Association Hub Podcast, Olena and Angela share their experiences and insights from attending the 2024 ASAE Annual Meeting in Cleveland, Ohio. As first-time attendees, they were struck by the scale of the event, which drew over 5,000 association professionals from around the globe. The episode offers a glimpse into the vibrant atmosphere of the conference, highlighting key moments such as networking with international colleagues, attending engaging sessions, and the memorable opening ceremony featuring a performance by Nelly. They also provide practical tips for future attendees, covering everything from travel logistics to maximising networking opportunities. The episode is filled with personal anecdotes and reflections, making it both informative and entertaining for association professionals.

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Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family.

We want to hear your story about how our podcast fits into your life and what makes it special for you. 

Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience.

Thanks for being awesome and taking the time to help us grow! ⁠⁠Take the survey here!

Join us for this episode of the Association Hub Podcast as we explore the inspiring work of The Diversity Agenda with Programme Director, Charlotte Downes. Discover how this award-winning initiative, founded by the Association of Consulting and Engineering, Engineering New Zealand, and the New Zealand Institute of Architects, is transforming the architecture and engineering industries.

Charlotte takes us through The Diversity Agenda's journey, highlighting their mission to create diverse, equitable, and inclusive workplaces through empowerment, awareness, and action. Learn about their unique approach to driving change, including the establishment of the Diversity Agenda Accord, where nearly 60 industry leaders commit to measurable success in diversity, equity, and inclusion (DEI).

In this episode, Charlotte emphasises the crucial role of data, the importance of setting clear targets, and how success measures are used to track meaningful progress. She shares the achievements made through the collective power of industry collaboration.

Tune in to find out how associations, businesses, and individuals can join the movement to make these industries more inclusive and sustainable for future generations.

🌎 Check out The Diversity Agenda strategy and plan 💡Insights: 2024 Insights Report - The report highlights that we closed the pay equity gap. This demonstrates the power of the collective! 📌Become a Diversity Agenda champion: Join - The Diversity Agenda 👉Connect with Charlotte Downes on Linkedin

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Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family.

We want to hear your story about how our podcast fits into your life and what makes it special for you. 

Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience.

Thanks for being awesome and taking the time to help us grow! ⁠Take the survey here!

In this episode, host Angela Shelton sits down with Megan Edwards, CEO of the Primary English Teaching Association Australia (PETAA), to explore their remarkable journey in creating a successful online learning platform.

From transitioning away from in-person training to selecting the right Learning Management System (LMS), Megan shares the strategies that have shaped PETAA's digital transformation. Discover the challenges they faced, the solutions that drove their success, and the innovative approaches that have redefined member engagement in education.

Key Takeaways:

• The beginning of PETAA’s online learning journey
• How they selected and implemented their first LMS
• Strategies for creating engaging and effective online courses
• Overcoming major challenges along the way
• The impact of their LMS on membership and education

Whether you're involved in education, part of an association, or simply interested in the world of online learning, this episode is packed with valuable insights and practical advice.

Tune in now and be inspired by PETAA’s digital learning success story!

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Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family.

We want to hear your story about how our podcast fits into your life and what makes it special for you. 

Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience.

Thanks for being awesome and taking the time to help us grow! ⁠Take the survey here!