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Explore every episode of the podcast Association Chat Podcast

Dive into the complete episode list for Association Chat Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Personalization and Authenticity = The Future of Association Marketing [with Cam Sanders!]02 Jul 202500:42:36

As we learn from our guest today on the Association Chat Podcast, Cam Sanders—Founder and Principal of LeadHERShip Strategies—personalization and authenticity are the future of association marketing, and there’s really no other way forward.

In an age where marketing is already beginning to be dominated by AI-generated content, it’s the organizations that stay authentic and personalize everything that will be best positioned to compete.

Tune in to this week’s compelling conversation to learn more, as Cam joins our host KiKi L’Italien to discuss future trends in marketing.

Outcomes Over Deliverables & the End of Pointless “Busy Work” at Your Association25 Jun 202500:39:36

When it comes to nonprofits and associations, the underlying message from this podcast is crystal clear: let’s embrace the end of pointless busy work and move toward measuring how the work we do directly impacts mission. 🎯

**And spoiler alert – it’s not easy to do**

This week on the Association Chat Podcast, host KiKi L’Italien interviews Juan Sanchez, Chief Information Officer at Inteleos, for an eye-opening discussion on ending “pointless busy work” in your organization or association.

They explore why emphasizing OKRs (Objectives and Key Results) and focusing on outcomes rather than deliverables should be the driving force for any strategic organization looking to keep up with the ever-shifting demands of today’s marketplace. They also cover the differences between a Key Performance Indicator (KPI) and an OKR, and why understanding this distinction is so important.

The Infinite Possibilities of a CEO Doubling Down on Culture & Belonging18 Jun 202500:33:02

These days, the role of a CEO extends far beyond managing operations—it involves creating an environment where every team member feels a genuine sense of belonging. This week, the Association Podcast welcomes Wendy-Jo Toyama, CEO of the American Epilepsy Society, for a discussion with host KiKi L’Italien focused on the rich organizational benefits of doubling down on belonging and staying true to your values. 

How a Visionary Group of Women Fought to Empower All Who Work in Association Tech11 Jun 202501:11:13

In this special episode of the Association Chat Podcast, we hear from a group that helped solidify a new future for women in nonprofit tech as we speak with some of the founders of the Association of Women Technology Champions.

Learn more about AWTC:  https://awtc.tech/

Outsourcing as a Tool to Breathe New Life into Your Nonprofit04 Jun 202500:32:00

This week on Association Chat, host KiKi L’Italien sits down with Dana Freker Doody, owner of Inktide Solutions, and Shameka Jennings, principal and chief events officer of EventsNoire, to discuss outsourcing as a means of saving resources and preserving a strong culture and morale at associations and nonprofits. This interview explores what smart, effective outsourcing looks like in 2025 — from event strategy to marketing and operations — and how association leaders can incorporate consultants (on a part- or full-time basis) to breathe new life into their organizations with fresh perspectives and delegate tasks that are mission-critical. This isn’t just about cutting costs — it’s about amplifying impact. | Take the Survey: https://bit.ly/4h733kk

Timeless Advice for Building Community, Connections, and Happiness28 May 202500:32:59

How do we create a sense of belonging in a world that feels more disconnected than ever? For thousands of years, spiritual traditions have employed time-tested principles to bring people together, strengthen identities, and cultivate loyalty. But how can today’s associations and nonprofits apply these lessons to deepen connections and inspire lasting engagement? In this episode of Association Chat, host KiKi L’Italien sits down with Charles Vogl, best-selling author of The Art of Community, as well as a renowned keynote speaker and expert in leadership and community-building.

How Associations Can Think and Act Like Entrepreneurs21 May 202500:40:16

Sales, growth strategies, and taking calculated risks — it’s not just for those seeking a traditional quarterly profit in the business world. In this episode of the Association Chat Podcast, host KiKi L’Italien sits down with a serial entrepreneur in the association space, Lucas McCann, to talk all about it.

Currently, Lucas is at the helm of Core Adventures, a family of brands dedicated to providing comprehensive solutions for associations. Core Adventures offers services such as membership sales and recruiting, member retention strategies, engagement initiatives, affinity program management, and expert consulting. The company's portfolio includes Big Red M, specializing in association sales, research, and consulting, and Core Affinity, which focuses on affinity solutions to boost non-dues revenue and member engagement. Lucas also hosts the "6 Degrees of Associations" podcast, a platform that promotes industry connections and provides valuable insights into association management. Learn more: https://bigredm.com/. 

Personalization Hacks to DRIVE Member Engagement14 May 202500:54:06

Join Association Chat's KiKi L'Italien for a candid conversation exploring how associations can overcome the current challenges of keeping members engaged in our digital-first world. Mats Persson from Umbraco and Jake Toohey from Adage will discuss practical approaches to personalization that go far beyond the basics.

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Stop Letting A.I. Overwhelm Your Staff [Keep it Simple to Keep Up]07 May 202500:35:23

As we learn in this interview, it’s time to stop letting artificial intelligence overwhelm your association staff. Host KiKi L’Italien visits with Dan Chuparkoff, CEO of Reinvention Labs, to talk about AI and The Future of Work in this Association Chat Podcast episode. Analysis paralysis is real, and as Dan reminds us: sometimes it is best to keep things simple and start small when aiming to keep pace with the explosion in technology that could potentially benefit you and your association team. Dan Chuparkoff is an innovation expert who has worked at Google, McKinsey, and Atlassian, driving global teams to harness technology for growth. He isn’t just a speaker—he’s one of the world’s leading experts on AI, innovation, and the future of work. Dan is the perfect expert for those who feel overwhelmed by nonstop “A.I. clutter and noise in media” because he speaks in plain language and keeps his advice simple.

Attendees are Bored of the Same Old Association Event Programming [Let's change that]30 Apr 202500:27:35

Association Chat Podcast host KiKi L'Italien goes one-on-one with Devon Montgomery Pasha, an expert on events and programming who wants to revolutionize how associations capture audience hearts and minds. As Chief Experience Officer at DMP Creative, her SPARK method has rescued countless events from the curse of mediocrity. In an era where member attention is your scarcest resource, the difference between forgettable conferences and transformative experiences often comes down to who's holding the microphone. Devon reveals how professional hosting delivers measurable ROI through increased member retention, elevated sponsorship value, and content that actually drives behavior change.

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Cyberattacks Targeting Associations and Nonprofits are Exploding [Let's Fight Back]23 Apr 202500:35:27

As associations and nonprofits face explosive rates of cyberattacks, one thing is clear: human error is almost always the root cause. 😟

This week, the human element in nonprofit cyberattacks is explored in depth as Association Chat host KiKi L’Italien sits down with Brian Scott, a top cybersecurity strategist with 37 years of experience, to uncover the biggest threats facing associations—and how to protect our organizations.

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Why Joy is Missing at Work in 2025 and How to Reclaim It16 Apr 202500:32:32

In a time when leadership feels more stressful than ever, what if the secret to thriving was as simple as joy? In this episode of Association Chat, host KiKi L’Italien sits down with The Party Scientist himself, Jacques W. Martique, to explore how science-backed joy can transform the way we lead and build community.

Jacques has rocked festival stages, corporate offices, and global events with his high-energy approach to human connection, helping people tap into their body’s natural feel-good chemicals—without needing a drink in hand. His insights are especially relevant in today’s politically charged DC environment, where association and nonprofit leaders are looking for ways to create unity and resilience.

From his days as a festival medic saving lives to pioneering the sober partying movement, Jacques has developed powerful tools to help leaders cultivate joy, strengthen teams, and boost engagement.

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How to Boycott an Event and Avoid Unintended Consequences09 Apr 202500:30:21

With political tensions high, associations and nonprofits face tough choices about where and how they host events. 

Enter SocialOffset, a groundbreaking initiative co-founded by Dr. Elena Gerstmann that empowers conference attendees to offset the economic impact of destination boycotts—without sacrificing meaningful participation.

In this episode of Association Chat, host KiKi L’Italien sits down with Dr. Gerstmann, Executive Director of INFORMS, to explore how SocialOffset is changing the conversation around ethical event planning. With a distinguished career in association management—spanning ASME, IEEE, and now INFORMS—Dr. Gerstmann brings unparalleled insight into the intersection of social responsibility, association leadership, and strategic decision-making.

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The Association Executive of the Year Will Inspire You02 Apr 202500:34:32

Lori Anderson, the president and CEO of the International Sign Association (ISA), is our distinguished guest this week on Association Chat. In January, she was named Association Executive of the Year and recently celebrated her 20th anniversary leading ISA. However, when she took over, things were a bit more unstable. In this interview, we’ll discuss change management, stabilizing chaos, and how to be comfortable in your own skin as an association leader.

We also cover navigating unimaginable personal hardships while simultaneously transforming the structure and culture of an entire organization. Lori’s results speak for themselves; she is one of the most effective and accomplished CEOs in our industry. She’s literally the top association CEO of the year. She is inspiring, relentless, and, above all, kind. You won't want to miss this interview.

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How Nonprofits Can Break the Cycle of Doing the “Same Old Thing” to Grow Revenue & Drive the Mission Forward26 Mar 202500:33:34

Join host KiKi L’Italien on the Association Chat Podcast as she sits down with Rick Harris, CEO of the Association of Proposal Management Professionals (APMP), to explore how associations can discover new revenue opportunities through creative strategies and innovation. 

With over a decade of experience leading APMP and a reputation as a nonprofit growth expert, Rick shares his insights on: 

  • How to identify and capitalize on untapped revenue opportunities. 
  • Aligning staff performance with organizational vision to achieve big goals. 
  • How listening and collaboration lead to better business outcomes. 

Whether you’re looking to boost revenue, strengthen partnerships, or future-proof your organization, this episode offers actionable advice for association leaders at every level. 

 

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Must Know P.R. Strategies for the Turbulent Times of 202519 Mar 202500:38:36

Join host KiKi L'Italien for a riveting conversation with PR powerhouse Adele Gambardella. In today's politically charged climate, when should associations take a stand—and how can they do it effectively?

Dubbed "the expert to call in a crisis" by The Wall Street Journal, Gambardella brings over 20 years of high-stakes PR experience to this timely discussion. Her client roster includes President Biden, billionaire Ted Leonsis, and former Lockheed Martin CEO Marillyn Hewson.

As Washington, DC navigates the post-election landscape, Gambardella shares proven strategies from her crisis campaigns for SAP, Verizon, and Johnson & Johnson. Drawing from her latest book, "CONVINCE ME: High-Stakes Negotiation Tactics to Get Results in Any Business Situation," she'll offer practical guidance for association leaders facing difficult communication decisions.

Don't miss this opportunity to learn from a communications mastermind who's been trusted to speak at the United Nations and teach at Princeton, Cornell, and Georgetown. Tune in to gain invaluable insights that could transform how your organization navigates today's complex advocacy landscape.

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Like Nothing Else: The Police and Fire Games [with CPAF President James King]12 Mar 202500:32:08

In this episode of Association Chat, we’re talking with James King, President of the California Police Athletic Federation (CPAF), to explore the vital role CPAF plays in supporting first responders.

CPAF fosters wellness, camaraderie, and resilience among law enforcement and firefighter athletes and as you will learn in today’s episode there is nothing on earth quite like the games we discuss and what they ultimately do for the morale of our world’s incredibly selfless and heroic first responders.

Learn more about United States Police & Fire Championships, World Police & Fire Games, and the California Police Athletic Federation: https://cpaf.org/.

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"Future of Nonprofits in Time of Political Chaos" with ASAE CEO Michelle Mason05 Mar 202500:35:50

What exactly is the state of associations in the opening days of President Trump’s second term? As the political climate shifts dramatically, Association Chat Magazine Editor-in-Chief and Association Chat Podcast Host KiKi L’Italien is joined by ASAE President & CEO Michelle Mason, FASAE, CAE, and Mary Kate Cunningham, CAE, ASAE’s Chief Public Policy and Governance Officer for this discussion, which has unprecedented consequences for nonprofits.

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Navigating Hurricanes, Hope, and a Mega Conference – Lessons from SWANA’s Amy Lestition Burke21 Nov 202400:26:29

In this episode of Association Chat, KiKi L’Italien sits down with Amy Lestition Burke, Executive Director and CEO of SWANA, to uncover the extraordinary leadership required to guide an association through two devastating hurricanes and a critical annual conference. As Amy shares her experiences, listeners will gain insight into how SWANA supports its members during crises, the lessons learned from disaster recovery, and the pivotal role the association plays in maintaining national infrastructure.

From navigating immediate challenges to preparing for the long-term impacts of climate change, Amy provides a masterclass in leading with empathy, communication, and vision. Whether you’re an association professional or a leader seeking inspiration, this conversation highlights what it truly means to lead in times of crisis.

Join us for an episode packed with wisdom, resilience, and a closer look at an association's role as a critical lifeline for its members and the communities they serve.

Subscribe to Association Chat Magazine: https://bit.ly/assnchatmagsublist

Finding Common Ground14 Nov 202401:06:56

In this episode of Association Chat, host KiKi L’Italien welcomes David Allison, founder of the Valuegraphics Project and best-selling author of The Death of Demographics.

Together, they explore how associations can uncover and leverage shared human values to bridge divides and foster stronger connections. From finding common ground in loyalty, personal responsibility, and independence to addressing internal politics and divisive challenges, this episode provides strategies for creating a more inclusive, values-driven community.

Learn how understanding what truly drives people can lead to better decisions, deeper engagement, and lasting unity.


Can You Make Your Association Members Happy In Divisive Times?13 Nov 202401:06:06

Fresh off the heels of the US Presidential Election, they explore how values—not demographics—drive behavior and decision-making, even in the association space. From origin stories in the advertising world to actionable insights on bridging divides, this episode offers a thought-provoking look at how associations can better connect with their members by focusing on what truly matters. 

In this timely episode of Association Chat, KiKi L'Italien sits down with David Allison, creator of the Valuegraphics Database, to discuss the importance of understanding core human values in a polarized world.

Tune in for a candid conversation that couldn't be more relevant right now. ​

Feeling Othered at the Association Breakfast Table25 Oct 202400:43:32

Inclusive Event Planning with Tracy Stuckrath
In this episode of Association Chat, we sit down with Tracy Stuckrath, host of the Eating at a Meeting podcast, to dive into the powerful role of food in event planning. Tracy shares insights on how thoughtful food choices can elevate member engagement, drive sustainability, and keep attendees safe. From crafting menus that meet dietary needs and preferences to smart ways of managing F&B budgets, Tracy offers practical advice for creating truly inclusive events.

💡 Key Takeaways:

  • How food and beverage choices can go beyond a checklist to genuinely include every attendee.
  • Financially savvy tips to meet F&B minimums, like offering non-alcoholic options that boost alertness.
  • Critical legal and ethical responsibilities under the ADA for accommodating attendees with dietary restrictions.
  • Practical serving strategies—like build-your-own stations—that ensure dietary flexibility and safety.
Controversial Accommodations

  1. Associations should be willing to refund attendees who cannot eat the food provided, even if it's included in the registration fee, potentially leading to financial losses.

  2. Providing "whole, clean foods" free from processed ingredients and excess sugar and salt may be seen as imposing dietary preferences on attendees.

Legal and Ethical Considerations

  1. United Airlines is being sued for inaccessibility under the Americans with Disabilities Act, highlighting the legal risks of not accommodating dietary needs.

  2. There's often a disconnect between kitchen, sales, and front-of-house staff regarding food labeling responsibilities, potentially endangering guests with allergies.

 

Creating inclusive food and beverage options at events is essential for enhancing member engagement, ensuring safety, and fostering a sense of belonging by accommodating diverse dietary needs.
  • 00:00 🍽️ Tracy Stuckr emphasizes that inclusive food and beverage options at events are crucial for member engagement and belonging, as failing to accommodate dietary needs can harm the overall experience.
    • Tracy Stuckr is an F&B inclusion advocate aiming to ensure all attendees at events can enjoy meals that accommodate their dietary needs.
    • Food and beverage choices in association events significantly influence member engagement and create a sense of belonging, going beyond mere logistical considerations.
    • A woman with an egg allergy received a dish with hollandaise sauce, which contains eggs, despite requesting an egg-free meal.
    • Excluding individuals from meals at events, especially when their dietary needs are known, negatively impacts not only them but also the experiences of others around them.
  • 04:59 🍽️ Creating inclusive food and beverage experiences at events is essential for belonging, requiring awareness of dietary needs, safety, and accessibility throughout the planning process.
    • Creating inclusive food and beverage experiences at events is crucial for ensuring everyone feels they belong, especially in light of increasing awareness of dietary restrictions and safety concerns.
    • Working with associations involves enhancing safety and awareness beyond just labeling, focusing on comprehensive education for event staff and planners.
    • Understanding dietary needs involves recognizing food allergies, medical conditions, religious or cultural practices, and lifestyle preferences.
    • Creating inclusive food and beverage experiences at events requires considering accessibility for individuals with physical disabilities, ensuring they can reach and enjoy the food provided.
    • Food and beverage planning for association events should prioritize dietary needs and be strategically integrated throughout the entire planning process to ensure inclusivity and minimize waste.
  • 10:45 🍽️ Prioritizing inclusive food and beverage experiences at events is crucial for safety and awareness, especially regarding food allergies and effective communication among catering staff.
    • The speaker emphasizes the importance of incorporating real-life stories and examples, like the Disney story, to enhance awareness and learning in discussions about inclusive experiences.
    • A woman with severe food allergies died after dining at a Disney restaurant despite confirming with staff that her meal was safe.
    • A wrongful death suit against Disney highlights the complexities of liability in food safety at events, emphasizing the need for awareness of legal agreements and allergen policies.
    • Meeting professionals must actively communicate with catering partners to ensure accurate food labeling and safe service for attendees with allergies.
    • Creating inclusive food and beverage options for events is essential due to the increasing prevalence of food allergies among adults and children.
    • There is a significant disconnect between the kitchen, sales, and front-of-house staff in catering, leading to miscommunication about menu items and dietary restrictions.
  • 18:29 🍽️ Creating inclusive F&B experiences in events requires clear communication on dietary needs, prioritizing whole foods, and accommodating attendees to enhance engagement and well-being.
    • While progress has been made in addressing health and safety concerns, significant work remains to be done.
    • Customization of dietary needs at events should prioritize clear communication about food types and focus on wholesome, minimally processed ingredients.
    • Creating inclusive F&B experiences in events involves focusing on whole, clean foods while acknowledging the challenge of eliminating all top allergens from menus.
    • Promoting clean, whole foods at events enhances attendee engagement and well-being, reducing reliance on unhealthy options and alcohol.
    • Event planners must consider dietary accommodations for attendees included in registration fees to avoid potential revenue loss and logistical challenges.
  • 24:14 🍽️ Prioritizing accurate labeling, customizable options, and inclusive menus, including non-alcoholic beverages, is essential for enhancing connection and managing costs in association events.
    • Labeling ingredients and allergens accurately, along with offering customizable build-your-own food stations, enhances inclusivity and connection at events.
    • Design menus by prioritizing gluten-free, dairy-free sides and offering customizable entrees while ensuring accurate ingredient listings.
    • A client faced significant price increases for a buffet lunch, prompting negotiations to keep costs under control while maintaining quality and clear communication of expectations.
    • Demand for inclusive menus and non-alcoholic beverage options is growing in event planning, as demonstrated by a hotel manager's proactive response to a request.
  • 28:20 🌍 Creating inclusive and sustainable food and beverage experiences in association events enhances engagement and demonstrates care while addressing rising costs.
    • Incorporating inclusive practices in association events can enhance meetings and demonstrate care and conscientiousness.
    • Creating inclusive food and beverage experiences in events requires strategic planning and a focus on sustainability, including proactive waste management and community support.
    • Shifting perspectives on community engagement and food choices can significantly enhance the economic and environmental impact of association events.
    • Rising costs for food and AV in meetings are prompting a search for cost-cutting strategies in the events industry.
  • 32:43 🍹 Understanding attendee numbers and preferences is key to optimizing catering, reducing costs, and creating inclusive experiences with diverse non-alcoholic options.
    • Understanding attendee numbers and their travel plans can help optimize catering orders, reduce food waste, and save costs for events.
    • Understanding historical data and accurately counting attendees is crucial for effective food ordering at events.
    • To reduce costs in association events, utilize on-consumption pricing for breaks, coffee, and alcohol instead of fixed per-person rates.
    • Offering signature mocktails at events can create inclusive networking opportunities, allowing attendees to feel comfortable without being pressured to consume alcohol.
    • Incorporating non-alcoholic options like athletic beer and curated cocktails at events allows attendees to socialize comfortably while maintaining focus.
    • Offering non-alcoholic mocktails and cocktails at events can help meet food and beverage minimums while catering to diverse attendee needs.
  • 39:08 🍽️ Creating inclusive F&B experiences at events is essential, focusing on non-alcoholic options, collaboration, and legal accommodations for dietary needs.
    • Increased awareness of the dangers and responsibilities associated with alcohol consumption at events highlights the need for safer, more inclusive experiences for attendees.
    • Younger generations are less focused on alcohol at events, presenting a financial opportunity to offer appealing non-alcoholic options that cater to their preferences.
    • Collaboration and sharing insights through podcasts and social media enhance knowledge and foster connections in the food and beverage industry.
    • Regular discussions among food and beverage professionals foster collaboration and innovation to address challenges like dietary restrictions and food allergies.
    • Legal protections under the Americans with Disabilities Act require reasonable accommodations for food allergies and conditions like Celiac disease in various settings, as highlighted by notable legal cases.
    • Association executives should focus on improving inclusivity in food and beverage experiences at meetings by engaging with valuable resources and conversations.

Summary for: https://youtu.be/BbbTFcmT8m0 by Eightify

We All Deal with It, But Not the Same05 Sep 202400:08:48

In this "shorty" episode of Association Chat, host KiKi L'Italien opens up about the recent loss of her mother and the surprising complexity of navigating grief. From the unexpected physical and emotional toll to the confusing cultural practices surrounding bereavement, KiKi explores how grief is handled—and often mishandled—across different settings. Tune in for a raw, personal reflection, mixed with moments of humor and insight into the universal experience of loss. Whether you're grieving now or supporting someone who is, this episode is a quick exploration of life’s inevitable challenges.

Association Chat Magazine Issue #1: https://www.associationpublications.com/flipbook/associationchat/2024/Issue1/3/

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The Path for Association Boards to Flourish Amidst a Time of Epic Disruption28 Aug 202400:19:08

In this episode of Association Chat, host KiKi L'Italien interviews Jeff De Cagna, thought leader and founder of Foresight First, LLC.

Listen to this full, unedited interview: https://youtube.com/live/1hRKtoNHVcg

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Association Boards Must End the Status Quo, Fight "Orthodoxy"21 Aug 202400:14:22

In this episode of Association Chat, host Kiki La Italian interviews Jeff De Cagna, about the crucial need to challenge orthodox beliefs in association governance.

Listen to this full, unedited interview on YouTube: https://youtube.com/live/1hRKtoNHVcg

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Ultimate Job Security Means Building a "Side-Hustle Muscle"14 Aug 202400:12:40

In this episode of Association Chat, host KiKi L'Italien is joined by Jennifer Lewi to discuss building your "side-hustle muscle" as an associations professional. We all know that no full-time job is truly 100% secure. Why not try to develop the skill of consulting or providing professional services while you are still employed? You can see it as an insurance policy in case times become uncertain.

Learn more about Association Chat's title sponsor, Big Red M: https://bigredm.com/

Watch this full, unedited interview on YouTube here: https://youtube.com/live/507jiDRW7mE

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Purpose-Driven Governance: A Call for Associations to Become More in These "Turbulent 20s"07 Aug 202400:21:35

In this episode of Association Chat, host Kiki La Italian interviews Jeff De Cagna, thought leader and founder of Foresight First, LLC. Jeff discusses his influential series, "The Three Stewardship Imperatives," emphasizing the urgent need for association boards to evolve beyond the status quo in today's rapidly changing landscape.

Listen to this full, unedited interview on YouTube: https://youtube.com/live/1hRKtoNHVcg

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How to Get Paid (and Behave!) When you Quit your Association Job01 Aug 202400:17:23

In this episode of Association Chat, host KiKi L'Italien is joined by Jennifer Lewi to discuss how to go about actually getting paid when you quit your job to pursue a side hustle. The two also talk about what it is like to go from working in an association to joining the "dark side" as a consultant and how to quit your job with class so you leave your association on great terms.

Learn more about Association Chat's title sponsor, Big Red M: https://bigredm.com/ 

Watch this full, unedited interview on YouTube here: https://youtube.com/live/507jiDRW7mE 

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Associations Need Entrepreneurial Moves to Avoid the “Membership Cliff”25 Jul 202400:19:35

In this special association podcast collaboration episode, Association Chat host KiKi L'Italien is joined by four other association consultants and podcasters to explore the growing importance of associations to consider roles like Chief Entrepreneur Officers, and how associations themselves can foster a more entrepreneurial mindset. We also touch on the significance of experimenting with new ideas, enhancing member value, and achieving product-market fit to drive revenue and member engagement. Join us as we navigate the dynamic landscape of association management and the entrepreneurial spirit needed for future growth and adaptation.

In addition to KiKi, this conversation of podcasters includes:

  • Association Thrive's Joanna Pineda
  • Association Strong's Dave Will
  • The Association Podcast's Benjamin Muscolino
  • Reboot IT's Dave Coriale

FOLLOW Association Chat:

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WEBSITE: https://associationchat.com/

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Financial Factors to Consider Before Quitting a Job to Side Hustle Full Time18 Jul 202400:17:01

In this episode of Association Chat, host KiKi L'Italien is joined by Jennifer Lewi to discuss the key financial factors everyone should consider when planning to transition from their current job to making their side hustle their full-time occupation.

Learn more about Association Chat's title sponsor, Big Red M: https://bigredm.com/ 

Watch this full, unedited interview on YouTube here: https://youtube.com/live/507jiDRW7mE 

FOLLOW Association Chat:

Matrix Moves, Membership Magic, and Association Insights!03 Jul 202400:08:00

In this episode of Association Chat, host KiKi L'Italien talks about member retention strategies and answers quirky questions from our community. Discover why consistent communication matters, how to make your events more inclusive, and what superpower KiKi would choose if she could. Spoiler: It involves instant ninja skills!

Tune in for a mix of expert advice and fun that'll keep you coming back for more.

New Member Onboarding and Dining with Anthony Bourdain28 Jun 202400:06:52

In this episode of the Association Chat Podcast, host KiKi L'Italien delves into innovative ways to onboard new members, sharing practical tips like personalized welcome packages, mentorship programs, and interactive webinars.

KiKi answers a fun listener question.

Tune in for actionable insights, engaging stories, and a touch of humor. Subscribe for more episodes and sign up for the Association Chat newsletter for exclusive content!

 

Hybrid Meetings, Karaoke, and Road Trippin' to Cleveland21 Jun 202400:11:45

In this special episode, KiKi L'Italien answers a question about strategies for boosting member engagement in hybrid events. Then, we switch gears as KiKi shares her go-to karaoke song and reminisces about unforgettable karaoke nights in Charleston.

Plus, get the scoop on the exciting Association Chat Road Trip to ASAE Annual in Cleveland, complete with live reporting and insider tips. Tune in for actionable insights, a dose of fun, and a sneak peek into the chaos and joy of association life.

Subscribe now to keep up with the latest episodes, and don't forget to sign up for the Association Chat newsletter for even more exclusive content!

Price is Right –– Helping Associations Find Financial Resilience03 Jun 202400:58:35
Associations need to focus on financial resilience, innovative pricing strategies, and value proposition in order to thrive in a changing landscape and ensure their existence.
  • 00:00 📚 Associations need financial resilience and pricing aligned with value to thrive, as traditional revenue sources have shifted and competition comes from partners, not other associations.
    • Dr. Michael Tatonetti discusses his new book "Pricing for Associations" and the proprietary framework to align pricing with value, empowering associations to thrive even in tough times.
    • The speaker expresses gratitude for the support and friendship of the person they are speaking to, acknowledging their role in their personal and professional growth.
    • Understanding the importance of pricing is crucial for associations, and the book was written to make this knowledge accessible and organized.
    • Financial sustainability is crucial for associations to continue their work, as the traditional revenue sources have shifted and competition now comes from partners rather than other associations.
    • Associations need financial resilience to continue existing and playing an important role in gatekeeping thought leadership and knowledge.
    • Pricing should be aligned with the value and delivery of the organization's offerings, and regular assessment and data collection should inform pricing decisions.
  • 07:08 📈 Associations are using technology and data to create innovative products, focusing on pricing and value proposition to navigate tough times and declining membership.
    • Organizations are exploring new ways to use technology and data to create innovative products and are recalibrating their focus on current products, membership, education, and sponsorship.
    • There are various ways to price new products, but organizations often struggle with properly conceptualizing the product and end up wasting time and resources on products that don't meet the needs or expectations of their target audience.
    • Associations need to detach their value proposition from being about the organization and focus on new products and pricing frameworks to navigate tough times and declining membership.
    • Understanding the value proposition and segmentation, as well as deep diving into what value is being delivered and where there are gaps, is crucial for associations to stay relevant and make decisions on what features to prioritize.
    • The speaker discusses the importance of understanding membership tiers and pricing strategies to encourage members to upgrade to higher levels.
    • Different organizations have different strategic objectives and it's important to define success for each project, considering factors like profit, serving more people, and increasing membership or credentialing.
  • 16:11 📈 Associations can find financial resilience through accessible knowledge and help, regardless of budget constraints, leading to improved profitability.
    • The speaker discusses methods for finding financial resilience for associations, including the availability of their book for free on their website.
    • The speaker discusses the accessibility of their knowledge and the help they offer to people to find answers, even if they can't engage directly.
    • The speaker discusses the importance of providing information to help elevate the entire association industry, regardless of budget constraints, in order to help improve profitability.
    • Started freelancing in marketing to help organizations, but reconsidered becoming a CEO due to uncertainty of reporting to a board and transient nature of board members.
    • The speaker had to cancel a scheduled talk on leadership at an ASA annual event due to the COVID-19 pandemic, as the topic of office complaints was no longer appropriate in the current situation.
    • The speaker discusses how they initially resisted focusing on pricing for associations but eventually gave in due to high demand, leading to the growth of their business.
  • 23:00 📈 Education Association professionals need to prioritize understanding profit margins, financial sustainability, and serving their members to achieve financial resilience and ensure their association's existence.
    • The speaker emphasizes the importance of understanding profit margins and the impact of discounting for Education Association professionals to achieve financial resilience.
    • The speaker emphasizes the importance of financial sustainability and making smart business decisions to ride out economic downturns and ensure the association's existence.
    • Associations need to focus more on membership and their purpose rather than just revenue.
    • Associations should focus on serving their members rather than prioritizing sponsors and revenue.
    • Membership needs to be the central focus, with a strong emphasis on providing value to members to prevent them from seeking education and resources elsewhere.
    • The speaker emphasizes the importance of membership and community in associations and distinguishes between consultants who are doers and thought leaders.
  • 33:10 📈 Focus on growing US market, reconfigure pricing based on customer feedback, build diverse and intentional firm, collaborate with industry experts for bundled online education, and stay current with evolving trends in financial resilience.
    • Focus on growing the US market instead of internationally, be honest and open with clients, and be willing to push back on decisions that don't align with your values.
    • Reconfiguring pricing based on customer feedback and providing education and expertise to clients is valuable in building trust and making an impact.
    • Building a diverse and intentional firm with flexible work hours, above market rate pay, and a focus on educating and providing jobs is a source of pride and value for the speaker.
    • The speaker discusses the importance of intentionality and learning in pricing for associations, sharing a specific example of how client feedback has impacted their work.
    • Collaboration between associations and industry experts can help organizations offer bundled online education to members, meeting the demand for convenient access without additional purchases.
    • Access to evolving trends in financial resilience is important for associations to stay current and adapt.
  • 41:17 📈 Empower clients with data-driven direction, build trust through content marketing, and prioritize proper pricing strategies to maintain positive client relationships and achieve financial resilience in the association industry.
    • Let the data determine the direction, empower clients to DIY, and acknowledge the limitations of guessing.
    • Building trust and collaboration is crucial for success in working with new colleagues and clients, especially in the association industry, and content marketing is a key strategy for achieving this.
    • Creating trust and building a client base through content marketing by providing valuable information for free and receiving referrals from past clients is essential for consultants and businesses.
    • Building trust with clients is important in financial discussions, and red flags usually appear during sales calls when clients may not be ready or don't know what they want.
    • The speaker discusses the importance of proper pricing strategies and the need for planning and communication in implementing changes.
    • The speaker aims to maintain positive client relationships and ensure that their work is recommended and rehired, with the goal of achieving a high net promoter score.
  • 50:52 📈 The speaker is considering building a SAS product for pricing for associations and hiring an associate to expand their business while maintaining high customer service.
    • The speaker is impressed by the person's wide range of interests and deep knowledge in the subjects they care about.
    • Prioritizing and focusing on tasks is influenced by the speaker's neurodivergent nature and bursts of creative energy, leading to the need to manage capacity and energy levels for optimal client outcomes.
    • The speaker filters potential pursuits by looking for ease and timing, and is considering building a SAS product for pricing for associations.
    • The speaker is considering hiring an associate to expand their business and is working with a firm to assess their capacity for growth.
    • Maintaining high customer service while growing a team and finding a balance between customer satisfaction and business growth is a challenge for the speaker.
  • 55:52 📈 Michael discusses pricing strategies and the importance of keeping the bigger picture in mind, with a reminder to stay curious and keep learning.
    • Connect with the speaker on LinkedIn for updates and sign up for the newsletter to receive a PDF book and weekly updates.
    • Michael discusses pricing strategies and the importance of keeping the bigger picture in mind, with a reminder to stay curious and keep learning.
Avoidance Aftermath – Uncovering the Hidden Costs of Inaction16 Apr 202400:45:18
Avoidance and inaction in the workplace and in personal relationships can have significant negative consequences, and it is important to address and overcome these patterns in order to foster growth and psychological safety.
  • 00:00 🔍 Avoidance and inaction have hidden costs, leading to negative assumptions, personalization, and a negative impact on relationships, but can be overcome by giving clear and respectful responses to requests.
    •  
  • 07:10 🚫 Addressing avoidance and inaction is crucial in a team to prevent missed deadlines, lack of communication, and unnecessary stress, as well as to maintain integrity and take responsibility for commitments.
    •  
  • 13:54 🚫 Addressing issues through open communication, holding people accountable, and aligning actions with words can prevent the hidden costs and misunderstandings of avoidance in the workplace.
    •  
  • 19:50 🔑 Prioritize psychological safety, measure progress, set boundaries, and take ownership to avoid the hidden costs of inaction in team dynamics.
    •  
  • 25:15 🔍 Addressing internal issues is crucial for lasting change, so face your fears, work with a trauma-informed third party, and access emotional intelligence through techniques like finger tapping and proper breathing.
    •  
  • 30:00 🌟 Incorporate positive practices into your daily routine to counteract stress, reach out to friends, utilize coping strategies, practice deep breathing and physical movements, gain better perspective, work as a team, challenge narratives, and get back into our bodies.
    •  
  • 33:38 🔍 Avoidance and inaction have hidden costs, including creating unsafe environments and negative effects on culture, trust, and productivity in a team or organization.
    •  
  • 41:08 🔍 Question coaches' advice, let go of cherished ideas, and face fears to avoid the hidden costs of inaction.
    •  
Your Secret Leadership Superpower | Zovig Garboushian26 Mar 202400:36:20

Think the secret to skyrocketing your leadership and team performance is all about working harder or networking more? Think again.

In this episode of Association Chat, KiKi L'Italien teams up with executive coach Zovig Garboushian to dive deep into why the most successful leaders might just be the ones who know themselves best.

  • Why It’s Time to Look Inward: Uncover why the inner game matters more than ever in today's workplace and how it can transform not just your career, but your entire team's dynamic.
  • Transformative Practices: Discover powerful practices that can shift your thinking, actions, and feelings towards greater success and fulfillment.
  • Mindset Mastery: Learn how to recalibrate your mindset for ease, flow, and authentic confidence, setting the stage for leadership that inspires and achieves.

Interview streamed live at 2 pm ET, Tuesday, March 5, 2024, with Zovig Garboushian, who is a master of change and transitions. 

For those looking to dive deeper, join us over at www.associationchat.com for more insights and tools to enhance your leadership journey.

Don't forget to subscribe to the podcast and newsletter for more wisdom-packed episodes and resources that promise to elevate your association game!

A Hot Take on Trust – Do They Trust Your Association?05 Mar 202400:31:25

In this episode of Association Chat, host KiKi L'Italie explores the complex world of trust within associations with "A Hot Take on Trust – Do They Trust Your Association?"

Discover why trust goes beyond a binary existence and how associations can actively cultivate it among members, leadership, and broader communities. From the importance of consistency to the impact of technology on our perceptions of trust, KiKi shares what it truly means to build and maintain trust in today's rapidly evolving landscape.

Hear a discussion about the "trust trap," where assumptions about trust can lead to complacency or misunderstanding. Learn actionable strategies for enhancing trustworthiness, from fostering transparency to embracing vulnerability, and see how these efforts can lead to stronger, more resilient associations.

Whether you're leading an association, contributing to one, or just curious about the role of trust in organizational success, this episode offers a fresh perspective that will challenge, inform, and inspire you.

Tune in to discover how you can transform the trust dynamics within your association, creating a culture of loyalty, engagement, and growth.

Can AI Help Make Higher Education More Equitable?27 Feb 202400:58:04

AI and Equitable Education...we hear alot about the harm that generative AI can cause on campuses, but can it also heal and improve equitability for higher ed? Join host KiKi L'Italien for this episode featuring insights from Charles Ansell of Complete College America, Michael Baston from Cuyahoga Community College, and Audrey Ellis, the visionary behind T3 Advisory. 

This discussion zeroes in on the role of Generative AI in creating a more equitable education landscape within higher education.

Tapping into the wisdom of the "Leveraging AI to Increase College Completion and Equity" playbook, our guests shed light on how AI technologies are not only reshaping the academic experience but also leveling the playing field for students from all walks of life. This episode explores how AI fosters an inclusive environment, enhances student success, and bridges longstanding gaps in educational equity.

Moreover, we'll tackle the significant policy conversations, showcase practical AI applications in academia, and forecast how AI continues to sculpt a future where equal opportunities in education are not just a goal, but a reality.

Tune in to uncover the pivotal role Generative AI plays in championing equitable education, marking a step forward in ensuring every student has the chance to succeed. Discover why AI in higher education is not merely a leap in technology but a leap towards hope and equal opportunities for all.

ASAE Launches Association Governance Institute – What is it? What happens next?20 Feb 202400:48:00

ASAE Launches Association Governance Institute – what is it and what happens next? "Charting New Horizons in Association Leadership: Paul Pomerantz Talks AGI Launch"

Tune into Association Chat with host KiKi L'Italien as we welcome Paul Pomerantz, the force behind the new Association Governance Institute (AGI).

In this episode, we uncover the essentials of AGI's mission.

Discover how AGI aims to equip board members, CEOs, and staff with the tools and knowledge needed for stellar governance.

With Paul's rich history in leading associations to new heights, he'll share valuable perspectives on building a governance framework that supports mission achievement, transparency, and stakeholder trust.

Whether you're catching the live stream to interact with us directly or watching the replay, this episode promises a wealth of insights into how AGI will influence the future of association leadership.

 

#Associations #AssociationChat #AssociationGovernance

The AI Evolution in Associations with BettyBot AI’s Pioneers13 Feb 202400:50:25

Join host KiKi L'Italien on Association Chat as she looks into the transformative impact of AI on associations with guests, BettyBot.AI thought leaders: Rob Barnes, Thomas Altman, and Dray McFarlane! Discover how associations are revolutionizing education and engagement through technology – and how BettyBot's leaders are helping them to do it!

Highlights from this discussion include:

Unlocking Forgotten Knowledge: Learn how AI like BettyBot can look into the depths of an association's knowledge base, uncovering valuable documents and resources that even experts within the organization may have forgotten. This ability to augment the human recollection and pull in additional context promises a higher quality of information and resources.

Bridging Knowledge Gaps: The conversation reveals how AI tools can help associations identify gaps in their content and knowledge offerings. By analyzing inquiries and interactions, associations can proactively fill these gaps, ensuring that they remain at the forefront of their industry's needs and inquiries, thus fostering a cycle of continuous improvement and relevance.

Personalized Member Engagement: The episode explores how AI can tailor interactions to each member's specific inquiries, creating a hyper-personalized experience. This level of personalization is unprecedented and can fundamentally change how members engage with their associations, making every interaction meaningful and directly relevant to their needs.

Please make sure to like, share, and subscribe (if you haven't already)! Also, be sure to sign up for the Association Chat Weekly Newsletter at https://associationchat.com.

Also, please let us know what you think about the podcast. Drop your questions or comments in the Association Chat community – we have a highly engaged Facebook group, LinkedIn group, and Book Club that are free to join!

Meet This Association's New AI Staff!06 Feb 202400:54:04

An association introduces its new AI "staff" – and the robot overlords are friendly (for now)...

Welcome to this episode of the Association Chat Podcast, full of the delights and dorkiness that any well-intentioned association podcast talking about technology these days can hardly avoid. 

For this episode, we talk with Liz Peuster, CAE, Director Of Communications & Public Relations for the South Carolina Association of CPAs about how they are using AI, and specifically generative AI, in their association.

Liz has some poignant thoughts about curiosity, ongoing learning, and how to embrace our robot overlords (okay, maybe I made up that last part, but I was looking for some drama). 

Please enjoy this episode and let me know what you think about it. I'm part of a small group of association podcasters who are regularly providing feedback for each other's podcasts now and so I feel the pressure to improve the experience for all of us. Your feedback helps me!

You can subscribe to the Association Chat newsletter at AssociationChat.com and please share this episode with your friends and colleagues of you liked it!

Higher Logic's Homecoming: Charting a Future with the Dream Team30 Jan 202400:59:52

Join Association Chat for a discussion with Higher Logic's visionary leaders in our latest episode of Association Chat. We sit down with Rob Wenger, Co-Founder and CEO, alongside returning giants Mark Lowry and Conor Sibley, now serving as Chief Revenue Officer and Chief Technology Officer, respectively.

This episode, "Higher Logic's Homecoming: Charting a Future with Rob Wenger, Mark Lowry & Conor Sibley," explores the strategic foresight and innovative spirit driving Higher Logic's latest moves.

We explore their insights, lessons from their unique journeys, and their collective vision for HL's future.

From discussing the potential of AI and automation in enhancing member experiences to unraveling the intricacies of leadership and innovation, this conversation will surely be a deep dive into the minds shaping a leading company in the association industry. Tune in to get inspired!

Association Podcasters Battle Royale23 Jan 202401:01:23

Get ready for the most epic, laugh-out-loud episode yet – "Association Podcasters Battle Royale"! This was a full-on adventure where the best of the best association podcasters clash in a hilariously unpredictable showdown.

Featuring Dave Will, the strategic genius from "Association Strong!" podcast; Ben Muscolino, the tech sorcerer of "The Association Podcast"; Joanne Pineda, the heart and soul of "Associations Thrive"; Dave Coriale, the digital dynamo from "Reboot IT" by DelCor; and me, your enthusiastic host from the "Association Chat Podcast"!

Expect the unexpected as we debate, laugh, and facepalm our way through topics every association professional can relate to. Will it be fun? Absolutely. Real talk? Without a doubt. A tad cringeworthy? You wouldn't want it any other way!

🍹 And hey, join in on our unique "hydration" game – whether it's water for that glow-up skin boost or your favorite beverage, it's all about good vibes and great company.

So, tune in, grab your drink, and let's see which podcaster might just have to hang up their mic for good (or not!). Trust us, this is one episode you'll talk about, laugh about, and maybe even regret missing out on if you don't listen right now!

Catch all the hilarity and wisdom here, complete with BONUS material that's too good to miss. Let the battle commence!

       
Can AI's Invisible Hand Shape Relationship Ties? A Chat with Jeff Wickert17 Jan 202400:56:12

In this episode, we'll talk with Jeff Wickert, the CEO/Chief Vision Officer of Quoala – he brings with him insights on enhancing dialogue and understanding in the digital age.

We'll explore how an innovative approach to listening, understanding, and responding is creating a ripple effect in the realms of organizational leadership and community engagement.

Could new approaches inform and improve upon the way associations communicate internally and with their members, fostering a more connected, effective, and empathetic community?

Let's talk about it! Don't miss this opportunity to be part of a conversation that promises to inspire and empower!

Association Podcasters Mayhem! It's all Dave's fault...12 Jan 202400:52:02

Which of these association podcasters should be banned forever? Wait! Don't answer that until you watch this fun episode that we will all surely regret recording later!

This discussion features Dave Will, strategic mastermind from Association Strong! podcast; Ben Muscolino, the tech wizard of The Association Podcast; Joanna Pineda, the community champion from Associations Thrive; and the always mesmerizing Dave Coriale, the digital dynamo of Reboot IT podcast by DelCor; and me, ...I'm there, too, your host from the Association Chat Podcast.

Was this fun? Yes.

Did we keep it real? Oh yeah.

Was this cringeworthy? You betcha.

Steering Through the Storm: Innovative Leadership in Times of Environmental Upheaval09 Jan 202400:57:36

In this episode of Association Chat, host KiKi L'Italien, alongside experts Elizabeth Weaver Engel and Shelly Alcorn, explores the pressing issue of climate disruption and its impact on association leadership.

Elizabeth and Shelly discuss their recently released whitepaper, exploring strategies for resilience and adaptation in a world increasingly affected by climate change. The conversation highlights the crucial role associations play in addressing environmental challenges and the necessity for proactive adaptation.

This episode is a must-listen for association leaders seeking to navigate the complexities of climate change and make impactful changes within their organizations.

If you find this episode valuable, please leave a review and share it with your colleagues to inspire more associations in their transformative journey.

Research Integrity, Trust Trends Transforming Scholarly Events02 Jan 202400:47:43

“Integrating DEI and sustainability isn't just about ticking boxes. It's about creating events that truly resonate with our diverse global community,” Laura Harvey, Chief Customer Officer for Ex Ordo.

Change is everywhere – even in niche areas like scholarly events. And you know how it is with these things. While some of these changes are good, some come with some challenges.

Recently, I had the opportunity to sit down via webcam and mic for an interview with Ex Ordo's chief customer officer Laura Harvey, a rising star in the academic conference arena.

If this domain is your kind of thing, then this conversation will be of particular interest to you. We discussed many trends that will and already are transforming scholarly events.

AssociationChat.com

Transforming Association Content into Growth Engines21 Dec 202300:46:39

Join us in this enlightening episode of Association Chat, where we delve into the art of transforming your association's content into a powerful catalyst for growth and innovation as we move towards 2024 with Mission Fuel CEO Dan Streeter.

Discover actionable strategies for repurposing existing resources into revenue streams, learn how to align your content with your organization's goals, and explore the latest trends in e-learning and digital strategy.

Find out how associations can create value by providing access to their content to external entities like universities or companies, providing a revenue-generating model.

Whether you're a seasoned professional or new to the association industry, this episode promises to equip you with the insights needed to elevate your association's impact in the digital age.

Empowering Engagement Bridging Connections Through Technology with Mark Wallach22 Aug 202301:01:28

In this enlightening episode of Association Chat, host KiKi L'Italien sits down with Mark Wallach, CEO Emeritus of Engagement Mobile Strategies, to delve into the future of member engagement.

Together, they unravel the complexities of using technology to enhance connectivity, foster relationships, and empower leaders in the association landscape. 

From challenges to opportunities, this discussion offers a comprehensive view of how associations can leverage technology to create deeper connections. 

Don't miss this fascinating conversation filled with innovative insights and actionable strategies.

The IMEX Effect with Matt Regniér: Global Meetings, Events, and Opportunities18 Aug 202300:54:41

Join host KiKi L'Italien on Association Chat Podcast as she ventures into the preparations that international and digital event-maker, Matt Regniér is making to get the most out of his IMEX America experience. IMEX America is the largest trade show in the U.S. for the global meetings, events, and incentive travel industry.

As the Founder and CEO of Pleni, The International, and the Founder and President of IC International Consultants - Local Resources Worldwide Events, Matt is a thought leader in the world of international event planning. In this episode, you'll gain exclusive insights into:

  • Matt's perspective on IMEX America and the unique opportunities it presents for business connections.
  • His special appreciation for Las Vegas and the Las Vegas Convention Center, offering a one-of-a-kind case study for event planners.
  • Matt's thoughts on the biggest challenges and opportunities facing the meeting industry today, and how he creatively solves problems for his clients globally.

From the bustling floor of IMEX America to the strategic planning of worldwide events, this conversation offers a rare glimpse into the dynamic and evolving world of international meetings and events. Discover Matt's strategies, his views on the future of the industry, and his passion for connecting people and cultures.

Whether you're an event planner, an association professional, or someone fascinated by the global meeting industry, this episode is a must-listen. Dive in with KiKi and Matt and explore the vibrant world of IMEX America.

Keywords: Association Chat Podcast, KiKi L'Italien, Matt Regniér, IMEX America, Global Meetings, Events, Incentive Travel, Pleni, The International, IC International Consultants, Las Vegas Convention Center, Event Planning, International Business, Meeting Industry

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