ASA Legislative Analyst Ben Sharp interviews ASA Chairman Scott Benavidez on latest developments in the industry on the sidelines of MSO Symposium.

In this ASA podcast episode, Scott Benavidez, AMAM, sits down with ASA Legislative Associate Ben Sharp on the sidelines of the Collision Industry Conference (CIC) in Indianapolis to discuss ASA’s new policy position statement on compensation for time spend researching OEM repair procedures. Scott is the Chairman of ASA’s Board of Directors and owner of Mr. B’s Paint and Body Shop Inc. in Albuquerque, New Mexico.

The Automotive Service Association (ASA), in partnership with the Alliance for Automotive Innovation, presents the 8th annual Technology and Telematics Forum as a monthly podcast series. Listen to the first episode in this series, entitled “A Changing Fleet”, featuring industry experts Wayne Weikel and Bob Redding discussing the future of electric vehicles, the legislative and regulatory status of electric vehicle implementation, and the investments of auto manufacturers and independent repair shops to prepare for an “all-electric” future. 

REGISTER HERE to be alerted about future Technology and Telematics Forum Podcast episodes, and to receive exclusive news about cutting-edge industry technologies, including electric and automated vehicles.  

 Wayne Weikel is the Senior Director of State Affairs at the Alliance for Automotive Innovation. In this role, he serves as the primary liaison for Auto Innovators’ interaction with state officials across the Northeast. Wayne is an expert in a diverse portfolio of public policy issues, telematics, consumer privacy, and electric and automated vehicles. 

 Bob Redding is the Washington, D.C. representative for the Automotive Service Association (ASA). For the last 20+ years, Bob has advocated for the rights of independent repairers on both the federal and state levels. 

In this podcast, Bob and Wayne discuss:

 ·         Federal and state electric vehicle legislation, including the recently passed Infrastructure Investment and Jobs Act and the in-process budget reconciliation package. 

·         The massive investments being made by auto manufacturers in a push towards developing and deploying a national electric fleet.

·         Issues and opportunities in establishing a national network of electric vehicle charging stations.

·         What independent repair shop owners and other industry members can do to prepare for a changing fleet. 

Episode 22 – Lifelong Learning – The Millennial Way

Mario Rojas is an ASE-Certified Master Technician with L1 at Pete’s Complete Auto Service in Miami, Florida. He’s also a millennial on a mission: to share his knowledge every chance he gets. We caught up with Mario at the ASA-Florida Foundations event and had a short but enlightening conversation about how our younger technicians think differently about training and lifelong learning. Listen in as we discuss:

·       The value of having an employer that supports ongoing training for their technicians

·       How far some technicians and employers will go to find great training

·       Using YouTube to share knowledge and help others

·       How millennials think and learn differently

·       How much annual technical training is enough?

Episode 21 – How Telematics Impacts Collision Repair 

Jason Verlen is the Senior Vice President of Product Management and Marketing Products & Technology at CCC Information Systems. In this episode, he talks about the impact of Telematics on the collision repair process and the implications this technology presents for insurers. Listen in as Jason provides a look ahead at:

·       How technology is redefining the consumer experience

·       New efficiencies being driven by Telematics technologies

·       How technology is influencing the collision claims and estimating process

·       How Telematics is growing within the vehicle fleet in the U.S.

·       Where we are and what’s to come in the use of Telematic networks

Episode 20 – ASE Launches Spanish-Language Testing and More!

Trish Serratore is the Senior Vice President of Communications at the National Institute for Automotive Service Excellence (ASE). In this episode, she talks about the latest developments with the ASE Certification tests and what the organization has been up to lately. It’s an information-packed podcast that will bring you up to speed on the most recognized professional credential for technicians in our industry! Listen in to hear about:

·       The new Spanish/English ASE Certification exams and how they work

·       The new ASE Renewal App that allows you to recertify with your smartphone

·       Info on the workshop to develop a new ADAS Certification exam for technicians

·       The latest information on updates to the existing ASE Certification exams

·       The Annual ASE Awards recognizing certified professionals nationwide

·       Where you can get more information at the ASE website at www.ase.com

Episode 19 – What’s Next in Collision Repair

Vincent Romans is the founding principle and managing partner of The Romans Group LLC. His four decades of experience as a consultant within the collision repair market provides a unique perspective on the various dynamics which will shape the collision repair market in the years ahead. We caught up with Vincent at the ASA MSO Symposium in Las Vegas and asked him to share his thoughts on what’s next for the industry. Listen in to hear about:

·       The first likely IPO by a major MSO consolidator in 2020

·       The growth of private equity in the collision market

·       Market disruptors and the earthquake effects of secular trends

·       The growth of OE Certification programs, OE Repair Standards and the effect of telematics and artificial intelligence on the collision and insurance industries

·       The “sweet spot” for shop size to maximize productivity and MSO interest

·       Vincent’s projections for continued growth and increasing severity

Episode 18 – Meet Mel Algier – The First Techs Rock Award Winner

Mel Algier is a young woman who demonstrates that you can make a difference at any age! She also represents the future of the automotive service industry. In this episode, we’ll talk with Jennifer Maher, CEO of the TechForce Foundation and America’s Automotive Trust, and the winner of the inaugural Techs Rock Award, Mel Algier, a line technician at Barnsworth Chevrolet in Canandaigua, NY.  Listen in to hear about:

·       How Mel decided on an automotive service career

·       What the new Techs Rock Award is doing to inspire the next generation of automotive technicians

·       The value of mentors to the success of entry-level technicians

·       Nurturing the next generation workforce

·       Mel’s advice for success to new technicians

Episode 17 – Paying it Forward and Looking Ahead

John Greenfield is President of JJ’s Auto Care in Jacksonville, FL and he’s not just worrying about the technician shortage—he’s doing something about it! John was one of a group of ASA members and others who sponsored ten automotive students from jtech Institute to attend the inaugural ASA Florida Foundations training event at Daytona. We caught up with John and Ryan Stafford, his lead technician at Daytona International Speedway and talked about their views on where they see the repair industry going in the years to come. Listen in to hear about:

·       How getting involved with your local Career and Technology Education program can help find the talent you need now and for the future

·       Why continuing education is now mandatory

·       How the industry is evolving and what’s ahead

·       Ryan’s unique reasons for becoming an automotive technician

·       What type of training technicians are looking for

·       How you can help make a difference for the next generation of technicians

Episode 16 – ASA Northwest ATE 2020 Sets the Bar for Training

ASA Northwest incoming chairman Bryan Kelley and Executive Director Jeff Lovell have good reason to be proud and excited about the Automotive Training Expo event scheduled for March 27-29 at the DoubleTree Hotel near SEATAC Airport. Listen in as Bryan and Jeff share the story behind the event, along with the outstanding lineup of technical and management training that is absolutely the Best int the West!

·       Hear about the all-star lineup of trainers available

·       Learn how the technical and management training is carefully selected by shop owners and technicians for shop owners and technicians

·       Abundant networking opportunities to meet and share ideas

·       Special program for Educators and special pricing for ALL asa mEMBERS

·       Find Out about the new ASA-NW Apprenticeship program to develop new talent

·       Register now at atetrainingexpo.com

Episode 15 – ASA Chairman Shares What’s Next for 2020

ASA Chairman Bob Wills has seen a lot of changes to the association in 2019. Listen in as Bob talks about his first year as Chairman and shares his thoughts on where the Automotive Service Association has been and where it’s going. From autonomous vehicles, advanced driver assist systems and how data access and cyber security can impact ASA members, this is a look ahead at what ASA will be working on for its members in 2020!

·       Accomplishments, Changes and a new Executive Director

·       A record year for ASA Affiliate training events

·       TTF & MSO events celebrate eight years of growth

·       Facing the shared challenges of mechanical and collision members

·       Building on communication, outreach and representation

·       The return of CARS in 2020

Episode 14 - Colton James is a country music star with a mission. Listen as Colton talks about his support for the military and an ambitious plan to build lodges across the country to allow disabled vets to enjoy the great outdoors. In this exclusive interview at Daytona during the ASA-FL Foundations training event, Colton talks about his start in the country music business, the people who helped him succeed and his love for our great Nation.

·       From Virginia to Nashville with a guitar and a dream

·       Honoring those who serve and protect us

·       Plans for giving back to our veterans

·       How his faith drives his life

·       A new TV show that is wet and wild

Episode 13 – The Evolution of OEM Certification

Mark Allen, Collision and Equipment Manager for Audi of America was a panelist at the 2019 ASA MSO Symposium in Las Vegas. We caught up with Mark afterward for an in-depth discussion on what Audi is doing in their OEM Certification program for collision shops. Listen in as Mark talks about where the Audi program is and where it’s going, along with an insider look at the future of these types of certification programs.

·       How shop certification programs work

·       How ongoing training fits into the certification programs

·       What shop certification does for consumers

·       How certification benefits collision shops

·       What is driving the growth in OEM Certification Programs

Episode 111 – Meet Mike McManus, Regional Executive Director of ASA Great Lakes Region

The Automotive Service Association (ASA) recently announced a significant change to their business model, moving to a regional structure and a lower-cost, subscription-based dues model. As of one of the oldest National Associations representing independent mechanical and collision repair shops in the U.S. evolves to meet the challenges of our rapidly-changing industry, new Regional Executive Director positions have been created and are currently being filled. The latest announcement was the appointment of Mike McManus as the Regional Executive Director of the ASA Great Lakes Region, one of six areas that together cover the nation. Listen in as we talk with Mike about his background and experience in the automotive industry, and his thoughts on his new role with ASA.

McManus is based in Wisconsin and will report to Blair Calvo, vice president of Regional Services at ASA.

In this episode, Mike talks about the opportunities she sees as the organization positions itself to better serve its members in our post-COVID and pre-electrified industry. This is another in the ASA Podcast series to help ASA members get to know more about the new leadership and direction of the Automotive Service Association and the plans for helping shop owners meet the challenges of the 21st Century. Hear all about it as Mike discusses:

·         His background in association management and unique qualifications to help grow ASA membership in the Great Lakes Region.

·         The opportunity he sees in growing the Great Lakes Region by listening to the needs of the membership.

·         His plans for outreach, including roundtables and events to those thousands of shop owners who are not currently part of an association.

·         The existing and planned benefits now being explored to improve the value of an ASA membership.

·         The critical and unique value ASA’s Washington Office brings to the industry by being the only organization advocating for and representing the independent shop owner community exclusively on Capitol Hill and State Houses across the country.

·         Why the new ASA structure has been created to provide better strength in numbers and how it can help members develop their business and themselves through training and interaction with their peers in new ways. 

·         Why participation and communication is key.

·         How the new structure and direction is positioned to bring representation, training and events, along with opportunities for networking and education delivered how the members want it. 

·         How the new structure is helping ASA evolve into one of the next-generation national associations that can help the industry speak with One Voice.

·         For more information, you can reach Mike at greatlakes@asashop.org.

Episode 12 – ASA-CO Summit

The ASA Colorado Summit is one of the largest regional training events available. In this episode, we talk with Bryan Gossel, ASA-Colorado Chairman, about the 2020 Summit and how they are building on the success of 2019. Listen in as Bryan covers the many learning opportunities available for shop owners and technicians to keep up with the changes and grow their knowledge base. Listen to learn all about:

·       The training available at the 2020 Summit

·       The well-known instructors sharing their knowledge

·       The Networking opportunities available at the 2020 Summit

·       The fun stuff driving golf balls and go-karts

·       Want to attend? Visit www.asacolorado.org/summit

Episode 11 – Cash for Clunkers 2.0

Lawmakers may soon be talking about a new Cash for Clunkers program being discussed in Washington, D.C. Listen in as Bob Redding, ASA’s Washington Representative discusses the genesis of an updated old idea and the potential impact on the automotive service community. It’s been tried before and fell short of its goal, but at least one lawmaker thinks it’s time for Cash for Clunkers 2.0. Find out what you need to know about:

·       A short history of the last Cash for Clunkers program

·       What the new program will try to achieve

·       Who benefits the most and what it will cost taxpayers

·       How the new proposal is different from what has been tried before

·       The potential impact on independent repair shops

Episode 10 - jtech Part 2 – The Teachers View

Danielle Wampler and Marcus Jenkins are helping to shape the future. Listen in as we discuss the many challenges and opportunities they face as teachers and counselors to those who come to jtech seeking a new career. Dani and Marcus offer their unique perspectives on technical education, including:

·       Why they chose to pursue an educational career

·       What challenges they face in training tomorrow’s technicians

·       The many opportunities available to those with a technical education

·       The many misconceptions about technical careers

·       Why they now train students of all ages and backgrounds

Episode 009 – The Future of Mobility

Neal Watterson, Global Head of Guest Products and General Manager of Uber for Business was a featured speaker at the ASA MSO Symposium in Las Vegas. Listen as Neal discusses the future of Mobility, Uber and the Automotive Industry. From a focus on safety, to the new paradigm that says “yes, it’s ok to get into vehicles with strangers” he paints a picture of a future that’s not that far off and may surprise you.

·       Uber’s primary focus on safety shapes all of their plans for the future

·       How autonomous vehicles will impact the automotive service industry

·       How shops can use ride-sharing to improve customer convenience

·       Uber for business programs for mechanical and collision shops

·       Uber Elevate—electric helicopters and flying cars (yes, flying cars)

Episode 8 – ADAS @ AAPEX

Chandler, AZ shop owner Frank Leutz is one busy guy. Aside from helming Desert Car Care, he hosts the Wrench Nation radio show, serves on the ASA Mechanical Operations Committee and is a regular expert on his local TV station. Frank is all about technology, so when the Automotive Aftermarket Suppliers Association was looking for a panelist for their Advanced Driver Assist System session at AAPEX in Las Vegas, Frank stepped up. Listen to what he had to say about the experience.

·       ADAS systems are becoming more common on modern vehicles

·       ASE is developing a certification category for ADAS technicians

·       Principle challenges of independent shop owners calibrating ADAS systems

·       Pros and cons of equipping your shop for ADAS calibration

·       What options exist for calibration and will future systems self-calibrate

This episode sponsored by Mitchell1

Everyone talks about the technician shortage, it’s time we talked to the technicians. Specifically, the next generation of technicians training now in Career and Technology Education (CTE) programs across the nation. In this episode, the ASA Podcast talks to 10 aspiring automotive professionals attending jtech Institute in Jacksonville, Florida. This mix of young men and women offer their thoughts on why they chose an automotive career and much more, including:

• How their family influenced their career choice.
• What and how they are learning about advancing automotive technology at jtech.
• How the women feel about working in a traditionally male-dominated profession
• How the men feel about having women in the service bay
• What young technicians are looking for from future employers.

Jennifer Maher and the TechForce team have a big mission in helping the automotive industry find the technical talent needed now and for the future. One of those ways is to recognize those already working in repair shops across the nation. The new Techs Rock Awards is open to nominations through November 21, 2019 at 5 pm EST. This podcast fills you in on the latest news from TechForce and a new alliance that will help introduce an automotive career to a new generation!

·       Learn all about the Techs Rock Award and how you can nominate a deserving technician.

·       How TechForce is working to promote automotive service careers to a new generation of workers.

·       The new alliance between the TechForce Foundation and American Automotive Trust which combines resources and talents across the nation.

·       The many ways shop owners and their employees can get involved to help spread the word on the many great career opportunities in the automotive industry.

Darrell Amberson and Roy Schnepper offer their thoughts and comments on the 2019 ASA MSO Symposium held November 4th at the Mandalay Bay in Las Vegas. Roy owns Butler’s Collision, an independent collision repair shop and Darrell is President of Operations at LaMettry’s Collision Centers, a multi-shop operation (MSO). Both are past chairmen of ASA. Listen in as Roy and Darrell review the highlights of the 8th Annual MSO Symposium and hear about:

·       Where the collision industry is headed in the United States

·       What dynamics will affect the future of both large and small operations

·       The growth of dealership collision shops

·       The future of mobility that is happening now!

·       The highlights of the presentations at the MSO Symposium

·       The valuable networking opportunities available

·       A heads-up on what’s coming next

Episode 04 – Taking the Hill

Bob Redding, ASA’s Washington Representative offers a look ahead at what’s happening on the legislative front that affects ASA members and the automotive service industry. Tune in for an insider look at what’s happening on Capitol Hill, in the Administration and at the state level as he discusses some of the hottest topics for 2020.

·       What’s the latest info on data access and cybersecurity legislation?

·       What is ASA doing to represent our members to ensure they have the information they need?

·       How are the car manufacturers addressing the issue?

·       Is mandatory data sharing on the horizon?

·       What’s the future for Periodic Motor Vehicle Inspections (PMVI)?

·       What’s happening with emission inspections in Pennsylvania?

·       Is there a new Cash for Clunkers in the works?

Maryann Croce, owner of Croce’s Transmission Specialists in Norwalk, CT, shares her thoughts on why you should stop worrying about the technician shortage and do something about it! Mentoring is one answer, she says, and it’s a solution that offers many benefits. Listen to how one shop owner is finding the talent she needs to succeed!

·       The tech shortage is real and was created over generations

·       Shop owners share some responsibility for the problem

·       Learn to be a resource to your team and the next generation

·       Mentoring is a great opportunity to grow new hires

·       Technical schools are a great resource for new techs

·       Your local high school training program needs your involvement

·       How to excite students and parents about automotive service careers

·       Learn about the ripple effect of professionalism

Episode 110 – Julie Massaro Named Regional Executive Director of ASA Mountain Region

Julie Massaro is currently the Executive Director of the ASA Colorado Affiliate, but all that’s about to change. ASA recently announced a significant change to their business model, moving from a affiliate-based structure to a regional structure, as of one of the oldest National Associations representing independent mechanical and collision repair shops in the U.S. evolves to meet the challenges of our rapidly-changing industry. As part of that evolution, Julie Massaro has been named the Regional Executive Director of the ASA Mountain Region, one of six areas that together cover the nation.

Listen in as Julie talks about her time with ASA and the opportunities she sees as the organization positions itself to better serve its members in our post-COVID and pre-electrified industry. This is the first of a series to help ASA members get to know more about the new leadership and direction of the Automotive Service Association and the plans for helping shop owners meet the challenges of the 21st Century. Hear all about it as Julie discusses:

·         Her background in association management and unique qualifications to help grow ASA membership in the Mountain Region.

·         How her ongoing learning philosophy has prepared her for this new opportunity.

·         The plans for outreach to those thousands of shop owners who are not currently part of an association.

·         Why the new ASA structure has been created and how it can help members and their teams improve and develop themselves through training and interaction with their peers in new ways.

·         Insight into the new types of benefits being explored by talking with shop owners about what they see as their biggest needs.

·         The critical and unique value ASA’s Washington Office brings to the industry by being the only organization advocating for and representing the independent shop owner community exclusively on Capitol Hill and State Houses across the country.

·         How the new structure and direction is positioned to address the fragmented nature of our industry to speak with One Voice.

Jeff Buckley owns My Father's Shop in Midlothian, TX and has a few ideas on how shops can market on a limited budget. Listen in as Jeff explains how he uses "Guerrilla Marketing" techniques and social media to get the word out without breaking the bank.

Frank Leutz, owner of Desert Car Care in Phoenix, AZ and Jeff Buckley, owner of My Father’s Shop in Midlothian, TX share their experience in producing podcasts and other social media shows to get more involved in their communities and the industry. Tune in for tips on how your business can grow using the latest technology.

·       Growing your social media marketing strategy

·       What it takes to get started

·       Tips and advice on avoiding common mistakes

·       Identifying effective content

·       Communicate, educate and share your knowledge

·       Telling your story

·       Exploring the ROI

Episode 109 – The Joy of Hiring

Maylan Newton of Educational Seminars Institute (ESi) is a well-known speaker and business coach with a lifetime of automotive industry experience. He’s also known for providing business tips and real-world experience to educate shop owners on best practices to enhance the success of their business. He’s also an author and his latest book, The Joy of Hiring takes the mystery and fear out of the most stressful and anxiety-inducing activity all business owners and managers face.

As CEO of Educational Seminars Institute (ESi), Maylan’s team of educators and coaches provide independent repair shop clients with up-to-date full-facility training for the management team and personnel. Without the right team in place, any business will struggle, and in his latest book, Maylan offers guidance on turning interviewing and hiring into a scientific process that can be duplicated to produce consistent results. Hear all about it as Maylan discusses:

·         How he got started in the automotive industry and the background that helped make him one of the most effective business coaches out there.

·         Why hiring is one of every employer’s worst fears.

·         How to attract and recognize the best employees.

·         Ways to identify an ideal candidate based on your business needs.

·         Valuable insights and resources to help you create a hiring package.

·         How to set expectations and what to do when they’re not met.

·         How hiring the right employee helps improve your business reputation and profitability.

·         The Joy of Hiring is available in print and e-book formats on Amazon.com

Episode 108 – Remembering Bob Greenwood

On Thursday, September 9th, the automotive service industry lost one of its most visionary business development trainers when Bob Greenwood passed away suddenly at the young age of 71. Our thoughts and prayers are with Bob’s family at this most difficult time, and we hope they find comfort in the outpouring of sympathy from the many in our industry who were mentored and had their lives touched by Bob’s wit and wisdom. 

 We interviewed Bob on October 21, 2020 where, in the midst of a pandemic, he shared his vision for elevating the automotive industry with a new way of looking at the business of automotive service and repair. Bob presented his new Business Development Class in partnership with the Automotive Service Association, and it was extremely popular. In fact, another 2021 Level 1 class was being promoted to launch in September when we received the tragic news of Bob’s passing.

In memory of Bob and the good work he did, here is a rebroadcast of that recorded 2020 interview wherein Bob shares his vision for a better tomorrow. He was a good friend and mentor to many and did much to help our ASA members grow their business and achieve success. He was, simply, a good man. He will be deeply missed.

Bob Greenwood, AMAM, was president and CEO of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). With over 40 years of Business Management experience within the Independent sector of the automotive aftermarket in North America, Bob was widely recognized as one of the best business development coaches in the industry. The changes we’re facing due to the pandemic require that we think differently. To answer this need, Bob created a new Level 1 Business Development class presented by ASA to explain that new way of thinking about the business of automotive service and repair. It’s something everyone can do that doesn’t require anything but an open mind to succeed! Hear all about it as Bob discusses:

·       How the independent repair shop community is evolving from a trade into a profession.

·       Where net profit is being missed out of your current business coming through the door.

·       An in-depth look at Bob’s new Level 1 Business Development course and how it can help analyze your business to see precisely where net profit is being missed.

·       How thinking differently can boost your business and develop your employees into a high-performance team.

·       The process for developing a professional business that will have great value when the time comes to sell.

·       How the eight, engaging, one-hour sessions provide a classroom feeling with interaction available during the class and beyond with a personal touch.

Episode 107 - MSO Symposium Celebrates 10th Anniversary

The MSO Symposium is an annual event hosted by the Automotive Service Association. It’s content is directed by many of the most experienced, high-growth executives from the leading Multi-Shop Operations, or MSOs in the automotive collision repair industry. Focal points of the event include opportunities to learn from industry peers, acquire knowledge from field experts on trends and topics that influence the collision repair business, and discover equipment and service offerings made for collision repair business success. The 2021 MSO Symposium will be held on November 1st, at the Mandalay Bay in Las Vegas as a live, in-person event. Attendees can expect to gain useful and original information from key decision-makers and industry influencers, that will help guide businesses today and into the future. To give you a better idea of the valuable information shared at the MSO Symposium, here’s an ASA Podcast from the 2019 event. It’s an interview with two MSO’s, one from the U.S. and one from Canada that will give you an idea of why you need to be there!

 ·       Jim Keller, President of 1Collision and Larry French, VP of Sales and Marketing of CSN Collision Centers provide their impressions of what they found most compelling about the 2019 MSO Symposium. 

·       The 2021 MSO Symposium is designed to provide market insights and important information for those businesses whose operations often span multiple states.

·       The event is scheduled to begin at 10 am Pacific time and features a unique lineup of presentations and panelists.

·       Topics for the 10th Anniversary MSO Symposium include industry trends such as vehicle scanning, diagnostics, and the move toward electrification of the vehicle fleet. 

·       MSO’s attending will also hear from industry experts on estimating, First Notice of Loss, and economic topics related to national and global administrations, consolidations, post-pandemic influencers and much more!

·       The one-day conference will conclude with an evening reception and 10th Anniversary MSO Symposium celebration. 

·       For more information, or to register, visit www.msosymposium.com

Episode 106 – HEV’s and BEV’s: You’re Probably More Ready Than You Think

There are few individuals outside of the engineering community that know hybrid-electric vehicles as well as Craig Van Battenburg. As the founder and owner of Automotive Career Development Center (ACDC), Craig is acknowledged as one of the foremost experts on hybrid-electric (HEV) and battery-electric (BEV) diagnosis, service and repair. For the past 20 years, he’s been training shop owners and technicians on what they need to know to incorporate hybrid and electric vehicles into the service mix in their shops. In short, Craig knows a lot about what independent shop owners need to consider in terms of equipment and training if they're thinking about getting into the HEV or BEV service business. From Craig’s perspective, it’s all good news!

Listen in as Craig shares his wisdom on everything electric, including:

·       Why he closed his repair shop and opened ACDC to help prepare the automotive service industry for an electric future.

·       His advice on what shop owners need to do to prepare to service battery electric vehicles.

·       What sort of equipment a shop already doing hybrid service needs to add beyond what they already have to begin servicing BEV's?

·       The investment in training and equipment necessary to service what’s on the road today and what’s coming tomorrow.

·       The wisdom of incorporating a HEV/BEV technician development program within the shop training program.

·       The differences and similarities between what a technician needs to know to service hybrids vs. battery electric vehicles.

·       Craig’s thoughts about how quickly the vehicle fleet will become more electrified to the point where they represent more than a small fraction of the vehicle fleet.

·       Valuable advice for shop owners thinking about making the investment in either growing or getting into the HEV/BEV service market.

·       For more information visit www.fixev.com

Episode 105 – ASA Past Chairman Makes A Difference

Bob Wills is the owner of Wills Auto Service in Battlecreek, Michigan. He’s also an Accredited Automotive Manager (AAM), past chairman of ASA and someone who has given much to the automotive service industry he loves. Bob recently ended his term as Chairman of the Automotive Service Association (ASA) and announced his retirement. As one of the cadre of baby boomers deciding that it’s time to pass the torch to the next generation, we thought it would be fun to catch up with Bob and talk to him about his career in the automotive service industry to help inspire those who currently strive to fill what are often pretty big shoes. Listen in as Bob talks about how his time with ASA has helped shape the successful shop owner he became, and how he sees the association playing a key role in the lives of those who are now following him to create our future.

Listen in as Bob shares his lifetime of experience on:

·       How he got started in the automotive service industry and his first shop.

·       His background working in his father’s shop and why he chose this career.

·       His service in the military and in law enforcement and how that connection steered him into opening his own shop.

·       His time with ASA and what do he sees as the biggest benefit he received from being involved with ASA as a lifetime member.

·       How he volunteered his time and talent to ASA, which led to his involvement with ASA Michigan and eventually working on the ASA National Board of Directors.

·       What it was like being the ASA Chairman during the COVID pandemic, and how he and the ASA Board responded to the challeng.

·       His passion for politics and the importance of having an ASA representative in Washington, D.C.

·       His personal experience working on legislative issues, participating in many Fly-Ins, and how ASA has made a significant difference in representing its members over the years.

·       His advice to someone who is thinking about an automotive career.

·       His plans for retirement and staying involved with the industry and ASA.

·       The appreciation he feels for the many friends he’s met along the way.

Episode 104 – Electrification: The Next Step

With rising concerns of environmental change and the continuing advance of technology, there’s been a lot of talk lately about the impact of electrification and what it means to the average automotive repair business. This episode begins our exploration of what’s now and what’s next in electric powertrains as we talk with Tony Mossuto, owner of Everything Automotive in Jacksonville, Florida. 

Tony’s shop has been providing hybrid vehicle service for about three years now, and it represents about 3% of his business. He’s ASE-certified as a Light Duty Hybrid/Electric Vehicle Specialist (L3), among other certifications. “Change won’t happen overnight,” Tony says, “And the independent repair shops have been dealing with changing automotive technology all along. This is no different.” As he points out in this podcast, a lot of the maintenance work will involve familiar systems like brakes, steering & suspension, tires, electrical and diagnostic work. What will change is the need for the knowledge and equipment necessary to deal with advanced computer networks and control systems unique to EVs.

Listen in as Tony shares his thoughts on such topics as:

·       Why hybrids and electric vehicles are here to stay.

·       The importance of getting trained before jumping into the market.

·       Why most repair shops will continue to service both EV and ICE vehicles.

·       The impact of electric vehicles in the shop.

·       What new equipment will be required to service EV’s.

·       Why shops servicing hybrids are probably already equipped to handle EV’s.

·       What training is now available to help prepare for an electric future.

·       The value of virtual EV training to himself and his technicians.

·       The concerns over battery recycling and what is being developed to handle this.

·       The growing need for more individualized training for different OEM systems.

·       The challenge of finding service information on hybrids and EVs on some vehicles.

·       The amazing talent we already have in our industry and the rise of a new crop of technicians to take us to the next level.

Episode 103 – Protect Your Business from the Growing Threat of Ransomware

In response to a growing number of ransomware and other cybersecurity attacks, the U.S. Department of Justice (DOJ) and the U.S. Department of Homeland Security (DHS), together with federal partners, have launched StopRansomware.gov, a website created to combat the threat of ransomware. In this episode, Steven Shipe, Business Development Manager for DELL Computers discusses the threat of malware and ransomware, why it’s real and what shop owners should be doing to protect their business, employees and customers from cyberattacks. You’ll also find more information for ASA members to access three recent webinars on the topic of cybersecurity available in the webinar library.

In a press release announcing the new government website, Attorney General Merrick Garland said: “The Department of Justice is committed to protecting Americans from the rise in ransomware attacks that we have seen in recent years. It is critical for business leaders across industries to recognize the threat, prioritize efforts to harden their systems and work with law enforcement by reporting these attacks promptly.”

Secretary Alejandro Mayorkas of the Department of Homeland Security added: “As ransomware attacks continue to rise around the world, businesses and other organizations must prioritize their cybersecurity. Cyber criminals have targeted critical infrastructure, small businesses, hospitals, police departments, schools and more. These attacks directly impact Americans’ daily lives and the security of our nation. I urge every organization across our country to use this new resource to learn how to protect themselves from ransomware and reduce their cybersecurity risk.”

Listen in as Steven shares his thoughts and philosophy on such topics as:

·       How and why cyberattacks like ransomware are a growing threat to small businesses.

·       The roughly $350 million in ransom paid to malicious cyber actors in 2020, a more than 300% increase from the previous year. 

·       How these cyberattacks continue to grow and the fact that there have already been multiple notable ransomware attacks in 2021.

·       How StopRansomware.gov establishes a one-stop hub for ransomware resources for individuals, businesses and other organizations.

·       How cyberattacks can happen and what the most common vulnerabilities are in the shop through such things as customer wifi and email.

·       Why it’s important to keep your antivirus programs and firewalls up-to-date.

·       The importance of training your employees in safe email practices.

·       What support is available to help assess your current security and make improvements.

·       Three webinars available to ASA members through the ASA Webinar Library in the member portal.

Dan Stander is the General Manager at Fix Auto Highlands Ranch in Littleton, Colorado. 

He also currently serves the Automotive Service Association as a General Director and serves ASA Colorado as the Collision President. 

This episode is sponsored by Mail Shark

Episode 102 – Never Stop Learning

Steve Wuesthoff is a veteran and owner of PRO-CAT Auto Service in Toms River, NJ. He’s also a World Class Technician with a mission to help other shop owners succeed. From his passion for learning to his commitment to share what he knows as a shop owner and technician, Steve represents the best of the best in our industry. Hear all about it as Steve discusses the many ways he’s decided to give back to the automotive service industry, and his plans for doing that well into retirement. It’s an exercise in excellence that can benefit us all. Listen in as Steve shares his thoughts and philosophy on such topics as:

·       What he learned serving in the U.S. Army and how that impacted his career choice to open a repair shop.

·       How achieving World Class Technician status inspired him to continue learning.

·       Why sharing his expertise and experience contributes to developing tomorrow’s technicians through his involvement with his local CTE program Advisory Council.

·       The many other ways he gives back to the industry and his community.

·       What he sees as the greatest challenges facing our industry, and why he thinks we’re up to meeting them.

·       His unusual succession plan to become a coach in retirement.

·       Steve’s advice to new shop owners entering what has become a fast-changing industry.

Episode 101 – Collision Programs Closing at Alarming Rate

It’s no secret that Career & Technology Education (CTE) programs at the secondary and post-secondary school level have been struggling, but the issue is particularly acute when it comes to collision repair CTE programs. In this episode, we talk with George Arrants, VP of the ASE Education Foundation, on the rapid decline in collision CTE programs and the implications for the collision industry. Although this decline has been going on for some time, the reasons behind it may surprise you. Reversing this trend is not just important to ensuring an ongoing supply of properly-trained, entry-level technicians—it’s critical to the future success of the collision industry. Listen in as George comments on topics such as:

·       His industry background and role at the ASE Education Foundation.

·       How the ASE Education Foundation accredits secondary and post-secondary CTE programs and supports apprenticeships.

·       The declining number of collision CTE programs in the United States.

·       The real reasons behind the closing of collision CTE program and what needs to be done to reverse this trend.

·       The serious impact this has on finding the technical talent we need in collision shops to ensure our future success.

·       What the collision industry can do to help address this issue.

·       Why other segments of the repair industry don’t suffer from the same declines and what we can learn from their experience.

·       How ASA members can help to support CTE programs in their local communities.

·       Why raising awareness of this growing problem should be a top priority within the collision industry.

Episode 100 – ASA Chairman Plans for the Future

In a special ASA Podcast to mark our 100th Episode, meet Fred Hules, the newly-elected Chairman of the Automotive Service Association. Fred steps into the role after working as Chairman-Elect with previous chairman, Bob Wills through the lockdowns and chaos of 2020. But if coping with the pandemic was a challenge, Fred sees 2021 as the opportunity for ASA. From a rededication to growing the association, to improving our communication on the true ROI of membership, he shares his vision for the immediate future, while remembering the work of so many that came before us to build a national association that has and continues to make a difference in the automotive service industry. Listen in as Fred comments on topics such as:

·         His past experience, which led him to open his own business.

·         How he grew that business over the years with the help of his peers in ASA.

·         His thoughts on taking the helm after a tumultuous 2020.

·         Setting ASA priorities as we come out of the pandemic.

·         Focusing on growing ASA and reaching out to new members.

·         The agenda for 2021-22.

·         What he sees as the greatest challenges facing all associations.

·         Getting back to live events.

·         Remembering and thanking the volunteers and many others who work to support the ASA mission of service to the membership.

Episode 99 – ASA-Texas Focuses on Growth

In this episode, we continue our conversation with Kathryne Buckley-Tessem about her role as the Executive Director of ASA-Texas. In the second of two podcasts, she talks about how the ASA-Texas Board is focused on growing the membership in the affiliate organization as we all continue to recover from the impact of the pandemic. From creating new systems to deal with a changing industry, to working with her volunteer leadership to learn all she can, Kathryne shares her views on the most pressing issues facing the organization and the opportunities she sees ahead for meeting existing ASA members and recruiting new ones. Listen in as Kathryne shares her thoughts on:

·         The structure of ASA Texas and how it’s organized

·         Her role as Executive Director and how her background and experience will help grow the organization.

·         Looking forward to meeting the ASA members at Chapter meetings.

·         Leveraging her experience in sports marketing to promote ASA-TX meetings & events.

·         The makeup of the ASA-Texas leadership and how the volunteers play a key role in supporting ASA programs and events.

·         Sharing her thoughts on some goals, plans and the vision for ASA-Texas

·         Her take on the biggest challenges facing ASA-Texas

·         Visit the ASA-Texas website at www.asatx.org to learn more

·         You can contact Kathryne by email at asatexasinc@gmail.com

Episode 98 – Growing Up in the Business

Kathryne Buckley-Tessem is the new Executive Director of ASA-Texas. She’s also the daughter of Jeff Buckley, a name many of us are familiar with from his shop video’s. In the first of a two-part podcast, we talk with Kathryne about growing up in the business and how it helped her discover her desire to serve. She also shares her personal story about how she moved from the world of sports management to her present position with ASA-TX. Along the way, Kathryne offers a glimpse into the lives of a family who has made a difference in their local community and our industry. It’s a story with a few surprises.

Listen in as Kathryne shares her thoughts on her father, Jeff, her family and her own interesting journey on the path to serve as she discusses:

·       Her love for athletics in high school and growing up

·       Achieving her degree in Sport Management at Texas A&M University

·       Working with amateur and professional sports organizations

·       How starting a family changed her professional life

·       Why she transitioned from working in the sports industry to event & non-profit consulting

·       Her passion for helping and serving others

·       Growing up in the industry with her father, Jeff Buckley

·       How the family came to settle in Midlothian, TX when Jeff found the perfect location for the shop he always wanted.

·       The story of how My Father’s Shop got its name and what it really means.

Episode 97 – The Future of the Automotive Workforce

In this episode, we talk with Kim Hickey, Client Fulfillment Director, Coach and Trainer at the Automotive Training Institute. Kim moderated the panel on the Future of the Automotive Workforce and raised some of the thorniest issues we face as an industry in attracting, developing and keeping the technical talent we all need now and for the future. From the evolution of what it means to be an automotive technician, to facing our own shortfalls in taking direct action in meeting the challenge, in many cases we have no one to blame but ourselves for the situation we find ourselves in today. Hear all about it as we explore what we don’t know, what we need to change and what we need to do to ensure that we’ll have the business and technical talent we’ll all need to survive and thrive in the 21st Century.

In this episode, Kim shares her thoughts on how the Future of the Automotive Workforce panel came about and how it explored the most challenging issues facing show owners today. Hear all about it as she discusses:

·       How Kim got started in the automotive service industry with her own shop in Arizona and found her calling as a coach, mentor and trainer with ATI.

·       How Kim personally works to train the next generation of trainers in the industry.

·       Why there’s a shortage of technicians and people getting into our industry.

·       What the industry is doing to address these shortages.

·       Where we’re falling short in cultivating the talent we do see coming into the shop.

·       How the requirements for becoming an automotive technician have evolved.

·       What we need to do as an industry to help the educational system increase the supply of new technical talent.

·       The biggest barriers to those thinking of entering our industry and the cost involved in education, training and tools.

·       How the competition for the technical talent we need goes far beyond our own industry and who those competitors are.

·       Why we’re not doing nearly enough to tell our story about how the automotive industry can offer a rewarding, secure career with opportunities for growth and advancement that remain largely unknown and unappreciated by parents and career counselors.

·       For more information, you can contact Kim at khickey@autotraining.net

Episode 96 – Virtual Interactive Diagnostic Challenge Combines Fun and Learning

In many ways, the recent ASA X50 Conference & Expo provided the opportunity to try some new things. One great example of this was the Interactive Diagnostic Challenge presented by Brin Kline and Rich Falco, with the support of CTI, WTI, and Training by Techs. At the heart of all associations is the need to provide relevant information and ongoing learning to the membership, and the past year presented some unique challenges to accomplishing that goal. With the sudden reliance on virtual events came a new appreciation of the value such events can provide. From savings on training expenses for travel, lodging and meals, to the opportunity to receive important training information at your convenience via recorded sessions, panels and vendor interaction. It’s become more and more obvious that even the live events will have a virtual component going forward, and some of those virtual components will represent fun ways of learning while building relationships through cooperative competition. 

In this episode, Brin and Rich share their thoughts on how the Interactive Diagnostic Challenge came about and how it became one of the most successful sessions at the ASA X50 Conference. Hear all about it as they discuss:

·         How they share their knowledge and experience as successful shop owners through training.

·         How the Interactive Diagnostic Challenge was created and why.

·         The process of developing a fun, interactive way of sharpening diagnostic skills through friendly competition.

·         Why the X50 Conference was the perfect venue to introduce this new virtual training opportunity.

·         What they learned from the experience to improve and grow the virtual training experience.

·         The teamwork involved in building the first Interactive Diagnostic Challenge.

·         The feedback from those involved and how this might impact virtual events to come. 

Episode 95 – Gary Smith on the Need for PWM Training

Keeping up with automotive technology requires ongoing training. That’s particularly true when it comes to learning more about Pulse Width Modulation (PWM). Gary Smith of DiagNation knows that better than most, but these days it’s as much about radio frequencies as it is basic electricity. The type of things we need to know about range from basic electrical components and circuits to how transistors affect current flow and signal generation in order to properly interpret waveforms. Gary talks about developing new types of test equipment to measure radio frequency signals, which offers the potential for faster and less-invasive test procedures. It’s not just about what we’re learning, but how we’re learning it! If you want a look ahead to where we’re going with automotive control systems, this podcast is for you!

Among the many topics discussed, you’ll hear about:

·       Part of the gap between training and understanding comes down to the basics.

·       Understanding the physical mechanism and the electrical behavior behind it is more important than ever before.

·       Knowing how Pulse Width Modulation in its base form works allows one to expand their diagnostic capabilities between different models and manufacturers.

·       How to work the basics into advanced training to enhance your understanding of what the test equipment is telling you.

·       How modulation works and is used in modern automotive applications.

·       Why understanding signal processing allows you to improve your diagnostic skills to answer over 90% of all diagnostic questions you encounter.

·       The role of Pulse Width Modulation in ADAS control systems.

·       Why you’ll never outgrow the knowledge of basic signal processing.

·       How much of this training applies to the new challenges technicians will face as the vehicle fleet moves towards electrification.

Episode 94 – ASA Welcomes Mark Mills Back as the Advance Auto Parts Sponsored Benefit Provider Representative

Change is a constant in the automotive service industry, with roles and responsibilities shifting on a regular basis. In this episode, we welcome back Mark Mills as the representative for Advance Auto parts, one of the Sponsored Benefit Providers providing support, training and benefits to help ASA members drive their business forward. This podcast was recorded just before the ASA X50 Conference and Expo. Hear all about it as Pete and Mark fill us in on some of the new resources available to ASA members to improve communication with their customers and build trust and confidence in that relationship. Among the many topics discussed, you’ll hear about:

·         Mark talks about his history working with ASA members as one of our sponsored benefit providers and his new role managing the regional sales team.

·         Mark’s plans for growing the support Advance provides for ASA members as part of his new responsibilities.

·         Pete’s new role as his responsibilities grow within Advance as he discusses the latest updates to the Advance Auto Parts program for ASA members.

·         The training support Advance provides as part of the ASA program.

·         The upgraded labor warranty to 24 months/24,000 miles.

·         Some of the new benefits being added to the Advance program, and a few you may not be aware of, like roadside assistance for Diehard batteries.

·         The ongoing virtual training available from Advance to help your technicians keep up with rapidly advancing automotive technology, like the Virtual Classroom.

Episode 93 – The ASA X50 Conference Offers Outstanding Value!

The ASA X50 Conference & Expo is a new virtual training and trade show event with a twist. With 50 of the top trainers in the industry, a convention-center feel, and opportunities for networking, one-on-one vendor meetings, and much more, it’s a two-day event that delivers a truckload of value! In this episode, we talk with Ray Fisher, ASA President & Executive Director on why you need to be there and how the time spent will help you drive your business forward. Listen in as Ray describes the cooperative effort between ASA National staff, the ASA Affiliates and the many industry partners and supporters who helped bring the X50 Conference and Expo to life! From the very affordable training to the networking, exhibits, forums and fun, the X50 Conference is a virtual experience unlike any other you’ve seen. Come and join us for the learning, insights, information and prizes being awarded during the event! Whether you have a mechanical or collision repair business, the X50 Conference has something for every member of your team. It all happens April 30 – May 1st. Registration is open now at ASA X50 Automotive Conference & Expo (vfairs.com). It will be time well spent!

·       Experience the wide choice of management and technical training sessions that will help you develop your team and drive your business forward.

·       Attend the Technical and Management training and discussions on the latest trends in the automotive service and collision industry with some of the top trainers in the industry.

·       Take advantage of the unique networking experience with industry experts in an interactive, virtual forum.

·       See and learn more about the top products and services from X50 sponsors and vendors that will help you build efficiency in both front and back of your business.

·       Join us for Happy Hour in the lounge and maybe take home one of the special prizes in store for the lucky winners!

·       Remember, all sessions will be recorded for later, on-demand viewing for up to four weeks after the event.

·       Get the latest information from the OEM’s that will be there to share technical training and their thoughts on vehicle electrification and what it means for your business and the automotive service industry in the years ahead.

·       Registration is open, but time is running out! To see all of the training sessions available, click the link above, or visit the ASA Website at www.asashop.org to register and view videos and other details of the ASA X50 Conference.

I am so excited to be welcoming John Firm to the show today.

John Firm is an ASA Member in Fort Worth, Texas and owns Firm Automotive.

He also currently serves the Automotive Service Association as the Mechanical Division Operations Director.

Firm Automotive has been in business for over 37 years and they're known as the go-to crew for diesel and gasoline fleet repair in North Texas.

John shares a little more of his background, how Firm Automotive has withstood a few stock market crashes, and why he has created the culture of family within the shop.

He is BIG on adventure, loves the outdoors, and finds as many ways as possible to give back to the community he serves.

Connect with John on Social Media (Facebook: Buckaroobob Bucknbob) and visit his website, http://www.firmautomotive.com to learn more about Firm Automotive.

Episode Presented by: Mail Shark

Episode 92 – The ASA X50 Conference Offers Something for Everyone in the Shop!

The ASA X50 Conference & Expo is a new virtual training and trade show event with a twist. With 50 of the top trainers in the industry, a convention-center feel, and opportunities for networking, one-on-one vendor meetings, and much more, it’s a two-day event that delivers a truckload of value! In this episode, we talk with X50 sponsors Jim Gray from AutoZone, Pete Massini from Advance Auto Parts and Steven Shipe from Dell Computers on what you’ll find at their virtual exhibit booths. Find out about some of the show specials and prizes being awarded during the event! Whether you have a mechanical or collision repair business, the X50 Conference has something for every member of your team. It all happens April 30 – May 1st. Registration is open now at ASA X50 Automotive Conference & Expo (vfairs.com). Hear all about why you need to be there!

·       A wide choice of management and technical training sessions that help you develop your team and drive your business forward.

·       Technical discussions on the latest trends in the automotive service and collision industry.

·       A unique networking experience with industry experts in an interactive, virtual forum.

·       Top products and services from X50 sponsors and vendors that will help you drive your business forward.

·       Special prizes in store for the lucky winners!

·       All sessions will be recorded for later, on-demand viewing for four weeks after the event.

·       The latest information on vehicle electrification and what it means for your business and the automotive service industry in the years ahead.

·       To see all of the training sessions available, click the link above, or visit the ASA Website at www.asashop.org to register and view videos and other details of the ASA X50 Conference.

Episode 91 – The ASA X50 Conference Offers Insights into OEM Technology

The ASA X50 Conference & Expo is a new virtual training and trade show event with a twist. With 50 of the top trainers in the industry, a convention-center feel, and opportunities for networking, one-on-one vendor meetings, and much more, it’s a two-day event that delivers a truckload of value! In this episode, we talk with Maryann Croce about her class on The Invisible Culture, along with Mark Allen from Audi and Jason Sanders from Nissan about some of the new technology from the OEM’s that will impact both mechanical and collision shops in the years ahead. Whether you have a mechanical or collision repair business, the X50 Conference has something for every member of your team. It all happens April 30 – May 1st. Registration is open now at ASA X50 Automotive Conference & Expo (vfairs.com). Hear all about why you need to be there!

·       A wide choice of management and technical training sessions that help you develop your team and drive your business forward.

·       Technical discussions on the latest trends in the automotive service and collision industry.

·       A unique networking experience with industry experts in an interactive, virtual forum.

·       All sessions will be recorded for later, on-demand viewing for four weeks after the event.

·       The latest information on vehicle electrification and what it means for your business and the automotive service industry in the years ahead.

·       To see all of the training sessions available, click the link above, or visit the ASA Website at www.asashop.org to register and view videos and other details of the ASA X50 Conference.

Episode 90 – The ASA X50 Conference & Expo Offers Top Trainers!

The ASA X50 Conference is a new virtual training and trade show event with a twist. With 50 of the top trainers in the industry, a convention-center feel, and opportunities for networking, one-on-one vendor meetings, and much more, it’s a two-day event that delivers a truckload of value! In this episode, we talk with Kim Walker, Roger Cada and Scott Brown about some of the training sessions you’ll find available from the best trainers in the industry. Whether you have a mechanical or collision repair business, the X50 Conference has something for every member of your team. It all happens April 30 – May 1st. Registration is open now at ASA X50 Automotive Conference & Expo (vfairs.com). Hear all about why you need to be there!

·       A wide choice of management and technical training sessions that help you develop your team and drive your business forward.

·       Technical discussions on the latest trends in the automotive service and collision industry.

·       A unique networking experience with industry experts in an interactive, virtual forum.

·       All sessions will be recorded for later, on-demand viewing for four weeks after the event.

·       The latest information on vehicle electrification and what it means for your business and the automotive service industry in the years ahead.

·       To see all of the training sessions available, click the link above, or visit the ASA Website at www.asashop.org to register and view videos and other details of the ASA X50 Conference.

Episode 89 – The X50 Conference Offers a New Virtual Experience!

The X50 Conference is a new virtual training and trade show event with a twist. With 50 of the top trainers in the industry, a convention-center feel, and opportunities for networking, one-on-one vendor meetings, and much more, it’s a two-day event that delivers a truckload of value! Listen in as we begin a four-part series spotlighting what you’ll find, what you’ll learn and what you’ll experience at an event unlike any other in the automotive service and collision repair industry. In this episode, Julie Massaro (ASA-CO), Diana DeLeon (ASA-AZ) and Deb Bullwinkle (ASA-IL) talk about how the X50 Conference was created and all that is has to offer to attendees. It all happens April 30 – May 1st. Registration is open now at ASA X50 Automotive Conference & Expo (vfairs.com). Hear all about why you need to be there!

·         Management and technical training sessions that help you drive your business forward.

·         Discussions on the latest trends in the automotive service and collision industry.

·         A unique networking experience with industry experts in an interactive, virtual forum.

·         Information and equipment to enhance your business immediately.

·         Breakout sessions, panel discussions and even a “Happy Hour” in our new digital environment.

·         All sessions will be recorded for later on-demand viewing for four weeks after the event.

·         The cooperative effort between ASA National and all of our Affiliates that created a unique industry experience.

·         The first of four podcasts that will fill you in on all of the excitement and learning opportunities the X50 Conference has to offer!