Explore every episode of the podcast Artist Coaching Podcast

Most producers think getting ignored is a taste problem. It is not. There is a production quality threshold your music has to clear before a DJ even decides if they like it.

In this episode, Ralph, Jobke, and Joey get honest about what actually happens when your demo lands in someone's inbox, why paid promo services can never guarantee support, and what it really takes to get bigger artists opening your emails consistently.

(00:00) Introduction(05:00) Club scene and the Amsterdam Nachtpass(13:00) DJ set preparation: clubs vs festivals(18:00) Livestream visuals vs the live experience(31:00) What got us into music(35:00) Ads on promo videos(39:00) Do DJs practice enough(43:00) Old school vs new generation DJs(50:00) Comparing yourself to bigger artists(52:00) Paid promo services and red flags(54:00) What music means personally(55:00) Getting your music in front of bigger DJs(56:00) The quality threshold(59:00) Expanding your support list

Jay Hardway paid for Google ads, crossed 100,000 views on his live set, and watched everything stop the moment the budget ran out. Was it worth it? What does it actually take to turn views into a fanbase that actually follows you?

Joey, Bassjackers, and Jay Hardway talk through it honestly. Jay explains what he thinks the ad investment was actually for. Joey breaks down why getting someone to watch once means nothing if you have no way to reach them again. Jay responds to Dimitri Vegas claiming aspiring producers have two years before AI makes a career impossible, and why he thinks building from that fear is the wrong foundation entirely. And Joey officially retires from DJing after a comeback gig where everything went fine, the crowd danced, and he felt absolutely nothing.

Ready to take your artist career seriously? Apply for 1-on-1 coaching at www.artistcoaching.nl

Most artists sending demos to DJs already know on some level the track is not ready. This episode is about what happens when you ignore that.

Joey, Ralph, and Jobke answer your questions about networking, getting your music heard, and what actually moves the needle in a music production career. They get into why music quality is still the baseline before networking works, how to build an honest feedback loop around your productions, and what promo services can and cannot do for you long term.

Honest conversation, no easy answers.

(00:00) Intro

(06:00) Backstage vs. frontstage promotion for DJs

(09:00) SoundCloud as a creative hub for producers

(12:00) Jobke joins + the Hyves era

(15:00) KelderClub memories and old tracks

(23:30) Beats and Brand Retreat announcement

(25:30) Demo feedback sessions: good idea or not?

(28:00) Networking mistakes: Jobke's take

(30:00) Ralph: music quality comes before networking

(33:00) Building your inner feedback circle as a producer

(36:00) Are two-minute songs too short?

(41:30) Promo services for music producers: ROI and reality

(45:30) What happened to melody in house music?

(47:00) AI music production: curator mindset explained

(50:00) Simple melodies that work: Martin Garrix and John Williams

(51:00) Is music production still a viable career in 2026?

(56:00) AI vocals: is it morally right?

(59:00) Free content challenge in the Artist Coaching Discord, April 13

Sarah Landry and Amélie Lens played 11 tracks from the same unknown producer in a single Ultra set. He wasn't there. He wasn't booked. His music was everywhere, and nobody in the crowd knew his name.

That moment kicked off one of the most honest conversations we've had on this podcast. Joey, Ralph, and Jobke break down why streaming disconnected music discovery from artist identity, why releasing more isn't the answer, and what a sustainable career actually looks like when you're building from scratch.

What we get into:

• Spotify streams don't equal bookings because people can love a track without knowing who made it — and that's a structural problem, not a talent problem
• The music industry has moved from scarcity to noise, and the artists who will win are the ones who make fewer, better things instead of feeding the algorithm every two weeks
• Jobke's approach to money: build financial stability with a job first, then go all in on music — that way the pressure doesn't kill your creativity before you get traction
• Consistency beats intensity every time — especially if you have a day job, a family, or anything else pulling at your time
• Starting your own label to release other artists' music means starting a second business — most artists aren't ready for what that actually involves
• Your content doesn't have to be about music to build a music audience — shared interests create real connections, and those connections transfer

Ready to take your artist career seriously? Apply for 1-on-1 coaching at artistcoaching.nl

📺 Watch on YouTube📸 Instagram: @artistcoachingnl🎵 TikTok: @artistcoaching

Tags / Keywords

music producer tips, DJ career advice, electronic music industry, streaming vs bookings, artist identity, sustainable music career, music producer burnout, artist branding, content strategy, DJ podcast

Chapters

(00:00:00) Welcome

(00:05:11) 11 tracks played at Ultra — and the producer wasn't booked

(00:07:28) Is the industry still about the music?

(00:08:29) How streaming broke the link between discovery and identity

(00:09:52) Millions of streams, no bookings — why it keeps happening

(00:15:00) Stop analyzing what works and start building from within

(00:29:51) Are we in a creativity crisis?

(00:33:43) Why there were no incentives to be different — and why that's changing

(00:49:02) Should you start your own label?

(00:51:33) Going all in: what artists actually get wrong about money and burnout

(00:55:35) Why content that isn't about music still builds your audience

(01:01:02) Closing + retreat announcement

Does visibility beat talent? In this episode, we get into one of the biggest tensions in modern music careers. We talk about why visibility, consistency, and output matter if you want to make a living from music, but also why authenticity still has to stay at the center. A real conversation about deadlines, community, radio, content, quantity vs quality, and building a DJ or music producer career without losing the love for making music.     

(00:00) Intro

(00:38) Jobke’s new live set and taking action

(01:28) Put it on your calendar and work towards it

(04:41) Artist Coaching retreat update

(06:35) The power of community

(16:14) Does making multiple genres confuse your audience?

(17:34) Is radio still relevant?

(25:59) Community questions

(26:57) Quantity vs quality in music releases

(35:56) Content strategy for artists

(38:33) Visibility beats talent

(39:58) What changes when music becomes your income

(40:50) Why it’s not just about the music anymore

(45:20) More output means more chances

(46:29) Authenticity and volume

(47:33) The mindset behind a sustainable music career

Most artists think getting signed starts with sending demos.

In this episode, Jay Hardway explains why labels usually come later, and why DJ support, strong music, and real-world proof matter more than just chasing inboxes. We also get into free downloads, Spotify strategy, pitching tracks, genre choices, and what beginner DJs should focus on.

Timestamps

(00:00) Intro

(01:00) Artist Coaching retreat

(05:30) Ultra and live set culture

(15:28) Borrowing gear and creativity

(17:29) Sending your music to artists

(18:10) Choosing your genre

(31:32) How to get signed

(33:45) Free downloads and Spotify growth

(38:38) Radio edit vs extended mix

(44:55) Should you pitch unfinished music?

(49:12) Beginner DJ tips

(51:08) Set structure, loops, and transitions

(54:53) Why DJ support matters

(01:02:07) Why every track needs its own sound

For DJs and music producers building a career today, one question keeps coming up.

Do you still need record labels to succeed?

In this episode of the Artist Coaching Podcast, we talk about how independent releases, SoundCloud, and social media have changed the way artists build a DJ career.

For years, record labels were the gatekeepers of the music industry. If you wanted to reach a global audience, you needed a label behind you.

But today, artists can release music themselves, collaborate with other producers, and grow their audience without relying on traditional labels.

So what role do labels actually play today?

We discuss when labels still make sense, when they don’t add much value anymore, and what artists should focus on instead if they want to build a sustainable DJ career.

Question for you:

Do you think artists still need record labels today?

You spend weeks finishing a track.

You finally release it… and then nothing happens.

In this episode we talk about one of the most frustrating realities of being a DJ or music producer: the moment after releasing music when the algorithm seems to completely ignore your track.

We discuss why most releases don’t immediately take off, why the algorithm isn’t something you can control, and why building a sustainable music career requires a completely different mindset than most artists expect.

We also talk about DJs faking festival support videos, the current state of festival ticket sales, ghost production as a career, and what it really takes to survive in today’s electronic music industry.

🧑🏼‍🤝‍🧑🏼 More info about the Beats and Brand Retreat: https://www.artistcoaching.nl/beats-and-brand-retreat/

Timestamps

(00:00) Intro

(02:00) Beats & Brand Retreat

(07:45) DJs faking festival support videos

(15:00) AI-enhanced DJ press photos

(22:00) Festival ticket sales discussion

(26:30) Community questions

(31:00) The KSHMR sample pack

(38:00) Why Your Song Gets No Plays

(40:30) Are big DJs starting to retire?

(44:00) Progressive house comeback

(48:00) Can you live from ghost producing?

The Artist Coaching Podcast is for DJs and music producers who want to build a sustainable music career and navigate the realities of the electronic music industry.

Is music still the most important thing in a DJ career?

In this episode, we end up in a conversation that feels uncomfortable but necessary.

We talk about discipline vs motivation in the studio.

About finishing tracks even when nobody is waiting for them.

About releasing music without external validation.

And then we go deeper.

If festivals use your music in promos but don’t book you… what does that say about the industry?

Is great music enough?

Or has branding become just as important?

If you’re building a long-term music producer career and want clarity instead of hype, this episode is for you.

(00:00) Intro

(02:00) Weather and productivity

(07:00) Discipline vs motivation

(15:00) Evolving your sound

(27:00) Releasing vs shelving tracks

(34:00) Is melodic dance music dead?

(41:00) Copying vs inspiration

(54:00) Music vs branding debate

(01:02:00) Retreat announcement

If this resonates, share it with another producer who needs to hear it.

You don’t need another tutorial.

You need to release music.

A lot of DJs and producers feel busy. Watching studio breakdowns. Buying plugins. Saving ideas. But nothing is getting shipped.

In this episode, we talk about:

– The education trap that keeps producers stuck

– Why motivation won’t build your DJ career

– Discipline vs inspiration

– Finishing music consistently

– Age pressure in the music industry

– When to sign with a booking agency

– Slowing down to gain clarity

– Building a sustainable artist career

If you want longevity instead of hype, this conversation will resonate.

(00:00) Intro

(02:00) Slowing down and clarity

(09:00) The lost art of doing nothing

(17:00) The education trap

(25:00) Discipline vs motivation

(33:00) Age pressure

(38:00) Releasing imperfect music

(45:00) Booking agency advice

(52:00) Analog gear discussion

(54:00) Beats & Brand Retreat

Most producers think talent is the key.

But if that was true, the most talented person in every room would win.

In this episode, we talk about why discipline, consistency, and vision build sustainable DJ careers. We break down talent myths, social media numbers, bookings, and why showing up weekly matters more than perfection.

For serious DJs and music producers who want longevity.

Timestamps:

(00:00) Intro

(06:00) Talent vs Discipline

(14:00) Tomorrowland Is Not a Strategy

(22:00) Followers vs Community

(30:00) Showing Up Weekly

(52:00) What Makes Top Artists Different

At some point in your DJ or producer career, doing more stops working.

Real growth starts when you learn what to say no to.

In this episode of the Artist Coaching Podcast, we talk about the shift every artist runs into sooner or later. When saying yes to everything no longer helps your career, your creativity, or your life.

We discuss touring versus studio time, finishing music, creative discipline, insecurity, and why long-term careers are built on better choices, not more pressure. This episode is about sustainability, clarity, and staying in the game without burning yourself out.

(00:00) Intro

(02:00) Touring, shows & testing new music

(06:20) Why playing live helps finishing tracks

(09:30) Saying no and career growth

(13:40) Sustainability and boundaries for artists

(16:00) Joey returning to the studio after time away

(23:50) When is a track actually finished

(37:30) Procrastination, discipline & creative work

(42:00) Insecurity, authenticity & image

(49:00) Tomorrowland 2026 Line Up

(55:30) Closing thoughts

Joey, Ralph, and Jobke discuss the 'Golden Combo' of music production and marketing in this episode of Artist Coaching. Learn why legendary DJ Benny Rodrigues still handles his own management and how to navigate early-career label contracts

(00:00) Welcome back & Jobke’s China tour (07:04) Substance vs. Packaging: Why our last episode went viral (10:53) Benny Rodrigues: The case for total independence (12:35) The "Punishment" of office work: Why it keeps you grounded(19:46) Bassjackers Studio Dynamic: Producer vs. DJ feedback (23:22) Releasing multiple genres: Is it "too random"? (28:58) Viral hits vs. Originality: Should DJs be more experimental? (35:31) Label Contracts: Negotiation and master rights (42:18) Ralph’s exact Mastering Chain revealed (52:44) The Verdict: Music vs. Marketing

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community:https://linktr.ee/artistcoachingnl🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnl❤️ Follow us on:https://youtube.com/@artistcoachingnlhttps://www.tiktok.com/@artistcoachinghttps://www.instagram.com/artistcoachingnl

Most artists wait their whole lives for a DM from a legend. Jobke got one, and then he stopped replying.

Ralph is back from his break, and we are diving straight into the reality of "making it" in the music industry. We discuss the mental traps of success, from accidentally ghosting Tiësto to selling your first number one hit for a tiny fee. We also break down the Ekboj challenge of 52 releases a year and answer community questions about booking agents, DJ fees, and why elevator music might be the most profitable thing you ever produce.

What we discussed:

- The 52 release challenge: Why Jobke is releasing a track every single week and how he manages the quality.

- Club energy vs. Elevator music: The difference in production effort between Lo-fi and club tracks.

- Ralph’s biggest failure: Selling a track that became a number one hit just two weeks later.

- Jobke’s biggest failure: The story of how he ghosted Tiësto because he was too proud to use certain presets.

- Meeting booking agents: What you actually need to ask to see if you are a priority for their roster.

- International bookings: Deciding if a 500 to 700 euro landed fee is an investment or a loss.

- Hosting events: Why security, ticketing, and bars make hosting your own show a massive headache.

(00:00) Welcome back: The combatant soldier mindset

(07:55) The 52 release challenge: Can you stay consistent?

(15:31) Why you should or shouldn’t release every track you finish

(19:57) Ralph’s biggest failure: Selling a number one hit

(21:33) Jobke’s biggest failure: Ghosting Tiësto

(27:11) Advice for meeting your first booking agent

(33:10) Are 2-hour DJ sets coming back?

(42:18) Negotiating DJ fees without being too Dutch

(46:50) How to get international bookings with 150k listeners

(51:00) The reality of hosting your own events

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community:

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One year. 52 releases. No ghost producers. In this episode, Jobke (Jay Hardway) breaks down his most ambitious goal yet: releasing a track every single week of 2026.

We discuss how to build a massive catalog by utilizing small pockets of time, why "perfection" is often just a mask for procrastination, and how to handle the burnout that comes with high-volume output.

Discussion Points:

- The math behind a 52-release year

- Producing in 20-minute "miracle" windows

- Why Jobke is quitting social media consumption to find focus

- The difference between "overproducing" and finishing a track

- Real-world advice for landing your first club gigs

(00:00) Welcome back & Pizza sessions

(05:55) Jobke’s 2026 Goals: 100kg Bench & 52 Releases

(13:30) Why Jobke is quitting Reels and TikTok consumption

(25:30) Community Questions

(37:15) What does "Overproduced" actually mean?

(52:35) How to get your first club gigs

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community:

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🙋🏼‍♂️ Get coached by us:

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https://www.tiktok.com/@artistcoaching

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Is signing to a major label actually the finish line?

We are kicking off 2026 with Merow to talk about the reality of life after the "big signing." From almost quitting the industry just weeks before her STMPD RCRDS breakthrough to using her bedroom as a professional acoustic space, we cover the mindset shifts needed for a sustainable career.

Timestamps:

(00:00) — 2026 Reset

(02:28) — Bedroom studio acoustics & bass traps

(07:41) — The frustration of the creative process

(17:00) — Merow’s "almost quit" story

(21:00) — The Label Lie: Signed vs. Settled

(34:00) — Dealing with feedback from big artists

(44:09) — Producing music while traveling

(54:27) — Getting to know the artist behind the music

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community:https://linktr.ee/artistcoachingnl🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnl❤️ Follow us on:https://youtube.com/@artistcoachingnl?sub_confirmation=1https://www.tiktok.com/@artistcoachinghttps://www.instagram.com/artistcoachingnl

In this end-of-year episode, Jobke and Joey record from a holiday home to discuss the "limbo state" between Christmas and New Year's. We dive deep into why modern artists are stuck in a cycle of copying trends, the lack of authenticity on social media, and why 2026 needs to be the year you truly do things differently.

What you will learn in this episode:

- How to use the "limbo state" to truly slow down and reflect.

- The "Age of Average": why every coffee shop and every track looks and sounds the same lately.

- Why being "famous" and being "successful" are two completely different things.

- Self-releasing tracks in 2026 and the usefulness (or lack thereof) of extended mixes on Spotify.

- The importance of real connections and physical events in a digital world.

(00:00) - Recording from a holiday home

(02:14) - The "Limbo State" between Christmas and New Year's

(05:51) - Are you making your 85-year-old self miserable?

(10:17) - Doomscrolling and the lack of authenticity

(15:42) - We aren't built to understand the whole world

(19:17) - The Age of Average: Why everything looks the same

(25:49) - Famous vs. Successful: Playing the game

(29:33) - Stop using Avicii for clickbait

(33:15) - 2026: The year of self-releasing?

(40:51) - Where is EDM going?

(46:47) - Getting away from screens in the new year

Artists still want success. But more and more of them want careers that don’t burn them out.

In this episode, we talk about sustainability, consistency, health, discipline, and why long-term thinking is becoming more important than fast wins. A reflective conversation about building a career and a life that actually lasts.

00:00 Christmas mindset

09:00 Real life vs online

16:30 Time as luxury

32:30 Consistency & discipline

55:00 Industry realities

59:30 Reflection & closing

You can make great original music and still get zero traction.

In this episode, we talk about why bootlegs often work better than originals, especially early in an artist’s career. Not because they’re better tracks, but because they act as a Trojan Horse. They grab attention, build momentum, and open doors so your original music can actually be heard.

Together with Jay Hardway (Jobke) and Ralph from Bassjackers, we dive into perception, authenticity, consistency, and the real strategies DJs and producers use to get noticed today. We also answer community questions about social media, filming gigs, collaborations, and the grey areas around remixes and copyright.

If you’re an artist who feels stuck doing “everything right” but not getting traction, this conversation will put things into perspective.

Timestamps

(00:00) Intro

(02:11) Press photos, image, and perception

(06:01) Authentic vs commercial branding

(14:40) Consistency, content pressure, and perception

(20:23) DJ Levi and embracing cringe

(32:35) Bootlegs vs originals (Trojan Horse strategy)

(38:30) Filming gigs without distraction

(45:02) Jay Hardway on “Pictures” and creative direction

(49:59) When collaborations don’t work

(53:04) El Mariachi collab story

(57:10) Copyright, takedowns, and fair use

(01:01:43) Wrap-up & closing

Is music still the foundation of your artist career, or has content taken over?

In this episode, Ralph from Bassjackers and I talk about the tension every DJ and producer feels today: creating music vs creating content.

From viral ideas to vlogs, unreleased tracks, DJ support and dealing with stage anxiety, this episode is a real look at what actually moves your career forward in 2026.

Chapters:

(00:00) Intro

(09:09) Virality vs real fans

(13:02) DJ support as real reach

(16:33) Making your “weird” bigger

(23:48) Authentic brand pillars

(25:55) Finding your content pillars

(29:38) Community Q&A

(30:06) Tools for visuals

(31:51) Dimitri Vegas & audience

(35:07) Remixes & evolving sound

(41:00) Stage anxiety

(45:17) Vlogs: worth it?

(47:22) Posting unreleased tracks

(48:30) Do big DJs play other artists’ music?

(49:59) Sending promos

(51:35) Knowing your lane

(55:48) Favourite tracks

Most artists quit at the exact moment things are finally about to take off.

In this episode, I sit down with Ralph (Bassjackers) and Jobke (Jay Hardway) to talk about momentum, rejection, slow growth, and why consistency always wins in the long run.

We dive into how long it actually takes to build a real artist career, the pressure that comes with success, and why the “boring” phase is where most people give up. We also talk about label rejections (including the story of Mush Mush), AI-faked DJ support, starting from scratch today, and why discipline beats motivation.

If you’re a producer or DJ who feels stuck or impatient, this episode might be exactly what you need.

Why artists quit right before things accelerate

• Success, pressure and protecting your time

• Weekly consistency and the growth of the podcast

• “Not for us,” rejection and the Mush Mush story

• AI fake DJ support and promo scams

• Starting from scratch: demos, self-releases, content

• Tools like LabelRadar & DoomDoomTech

• One genre vs blending

• Big room in 2026

• Techno running, sleep and creativity

• Building things with your hands

(00:00) Intro

(04:26) When success starts feeling heavy

(08:13) Time, presence and switching off

(11:18) How consistency grew the podcast

(13:48) First spike and why most quit

(14:50) The valley of despair

(18:08) Clip of the week

(20:00) AI fake DJ support & scams

(27:19) AI-faked videos

(28:32) Community Q&A

(29:02) Mush Mush & “not for us”

(32:10) Starting from scratch

(36:48) Tools for filtering tracks

(39:21) One genre vs blending

(43:24) Big room in 2026?

(44:26) Will Joey make music again?

(45:16) IRL episodes

(47:19) Windows vs Mac

(56:38) Outro

Most producers underestimate how long it actually takes to make money from music. In this episode, I sit down with Ralph (Bassjackers) and Jobke to talk honestly about timelines, consistency, and what it really costs to build a sustainable career as a DJ/producer.

We dive into why it took Bassjackers five years to break through with Mush Mush, how Jobke spent eight years grinding before getting momentum, and why so many artists quit right before things start compounding. We also touch on multi-genre vs signature sound, the DJ Levi debate, “real DJ” conversations, and how to build a long-term career in 2026.

What we cover:

• Why your career takes years, not months

• Mindset vs talent

• The unsexy reality of studio work

• Martin Garrix naming story

• Trend-chasing vs consistency

• Hype vs long-term respect

• Royalty expectations

• Goals for 2026

• Black Friday plugin picks

Chapters:

(00:00) Intro

(07:20) Why it takes YEARS to make money

(09:10) Talent vs mindset

(10:20) Reality of studio work

(11:50) Track titles & Martin Garrix story

(13:20) Romanticising the artist life

(17:20) Bassjackers & “Mush Mush”

(19:00) Jobke’s 8-year journey

(22:40) Gigs as a side effect

(24:20) Royalties aren’t a pension

(26:00) Consistency vs trends

(28:10) Two styles vs many

(33:20) DJ Levi & “real DJ” talk

(36:20) Short-term hype vs long-term career

(45:50) 2026 goals

(51:20) Black Friday plugin picks

Join the community / coaching / socials:

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Rebranding as an artist isn’t a quick fix; it’s a long, uncomfortable process. In this episode, Portuguese DJ/producer KURA opens up about shifting from his EDM past into a darker techno/tech-house identity, building his own Darkroom concept, and what it takes to escape the box the industry keeps you in.

We go all the way back to his resident DJ days in Portugal, before YouTube tutorials, before the EDM boom, and follow the journey from mashups and club edits, to big-room stages, to now rebuilding the foundations of his artist brand from scratch.

KURA shares how the pandemic frustration became fuel for a new chapter, why many DJs get stuck playing commercial sets, how Darkroom started in an abandoned warehouse, and why content (even if you hate it) is the most important tool in a modern rebrand.

We also dive into how he uses AI tools like Suno and ChatGPT for inspiration in his workflow.

If you’re an electronic music producer or DJ trying to shift your sound or identity, this one will hit home.

• His early days as a resident DJ in Portugal

• Learning to mix and produce before YouTube existed

• How mashups and exclusives opened doors to bigger gigs

• Discovering the Dutch EDM wave

• Feeling stuck in the “big room box”

• Starting Darkroom in an abandoned warehouse

• The messy reality of rebranding your sound

• The Portuguese club scene and why DJs get stuck playing commercial music

• Hosting your own parties to push your sound

• Why content is the core of a successful rebrand

• Using AI (Suno + ChatGPT) for ideas and inspiration

• Genre-hopping vs choosing a clear lane

• Whether trance and melodic styles are making a comeback

(00:00) Intro

(01:25) “I was just a regular resident DJ” in Portugal

(05:26) Graveyard shifts and learning FL Studio & Logic

(13:36) Moving away from big room – “It feels like KURA 2.0”

(15:40) The struggles of rebranding and escaping the EDM box

(23:52) Getting angry after the pandemic and creating Darkroom

(25:35) Darkroom events in abandoned warehouses & the future label

(31:18) The Portuguese club scene and why DJs get stuck playing commercial

(33:43) Hosting your own parties + why content matters more than ever

(38:19) How KURA uses AI (Suno + ChatGPT) for inspiration

(44:06) Community questions: one genre vs many

(51:36) What fans expect from your set + side projects

(54:14) Will trance and melodic styles return?

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community:https://linktr.ee/artistcoachingnl🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnl❤️ Follow us on:https://youtube.com/@artistcoachingnl?sub_confirmation=1https://www.tiktok.com/@artistcoachinghttps://www.instagram.com/artistcoachingnl

When you’re starting out, self-belief looks like delusion.

Every artist goes through that stage, when no one believes in you yet, and you have to back yourself anyway. In this episode, Ralph and I talk about why that mindset isn’t arrogance; it’s survival.

We unpack what delusional self-belief really means, how it helps you push through rejection, and where the line is between confidence and ego. Ralph shares his own story from early wins like “Beat Cut” and “Mush Mush” to working with Martin Garrix during the “Cracking” era, and how staying a little bit delusional kept him moving when things got tough.

We also touch on:

• How to keep believing when results don’t show yet

• The pressure that comes after your first success

• What Showtek taught him about simplicity and momentum

• Afrojack’s take on copying vs. authenticity

• Community Q&A: finishing tracks, self-promotion, contracts & exposure

🎧 Listen if you’re in that early phase where doubt is loud. This episode will remind you why you started, and why belief comes before proof.

(00:00) Intro

(06:10) Brutal honesty and clarity

(10:59) The value of delusional self-belief

(13:38) After the breakthrough

(17:29) “Mush Mush” moment

(21:23) Pressure & the dip

(23:18) Collabs & the Martin Garrix era

(28:03) Afrojack on copying

(32:15) Q&A: finishing projects

(34:47) Q&A: promo without cringe

(38:29) Q&A: studios

(41:25) Q&A: release rhythm

(46:40) Q&A: contracts

(51:01) Roast: LEGND’s Instagram

(57:56) Wrap-up & next guest

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He almost quit music. Then Martin Garrix supported his track, and everything changed.

In this episode, I talk with Marc “Arcando” Bandecchi, who opens up about the moment he almost gave up in 2023… and how staying consistent and authentic brought his career back to life.

We break down how his “Jungle” remix took off, what led to his collab “Set Me Free” with Martin Garrix, and the mindset shift that helped him fall back in love with producing again.

If you’ve ever felt stuck, lost motivation, or questioned whether it’s all worth it, this one’s for you.

🎧 Watch next: https://www.youtube.com/playlist?list=PLMGoMHFJcnfhK68eb7wzQhJueBw-k3pL5

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⸻

💬 What we talk about:

• Almost quitting music in 2023

• Staying consistent when motivation disappears

• How authenticity builds trust & momentum

• The story behind “Set Me Free” with Martin Garrix

• Finding your sound again through simplicity

• Advice for producers feeling lost

⸻

⏱️ Chapters

00:00 Intro

02:43 Martin Garrix support & how the collab started

05:16 Almost quitting in 2023

07:01 Losing motivation and clarity

09:54 Staying consistent without big results

12:57 How the “Jungle” remix changed everything

14:14 Finding confidence again through authenticity

15:29 How “Set Me Free” came together

21:10 Writing songs that feel right instead of forced

24:19 Learning to enjoy the process again

27:47 Staying true to your sound in drum & bass

31:04 Overcoming doubt and staying consistent

35:40 Advice for producers who feel stuck

38:22 What’s next for Arcando

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This week, we recapped ADE, riffed on why the scene feels more alive than ever, and decided to add a weekly roast to the show, one community member gets live-roasted (with love) right here via a Discord raffle. We also pulled a “clip of the week” about aiming small vs. big, and landed on this: keep a big vision (your “Tomorrowland”), but celebrate the tiny wins so your motivation survives the long game. From there we hit community questions: how to handle A&R feedback without killing your core idea, what to do when opening your DAW makes you anxious, how we structure studio days, the simple way to handle remix rights, best practices for following up with booking agents post-ADE, and how to keep momentum without dropping your own output. We wrapped with a left-brain/right-brain chat (creativity vs. engineering). Next week: Arcando joins us.

(00:00) Intro

(03:29) Why the ADE roast worked (and our plan for weekly roasts) 

(05:05) ADE felt “more alive”: late pop-ups, awards, global crowd 

(10:55) Multiple genres rising at once (not just one wave) 

(14:14) Clip of the Week: Aim big and celebrate tiny wins 

(21:14) Community Qs start + Discord invite & roast raffle info 

(22:31) Should I tailor my sound to labels or DJs? (A&R reality check) 

(27:31) Triplet drop feedback—when to keep it, when to revert 4-to-the-floor 

(32:00) DAW anxiety: lower the bar, timebox, just start creating 

(41:01) Remix request: fees, rights, and a simple one-pager 

(43:03) Booking agents post-ADE: vision, fit, and rookie mistakes to avoid 

(46:19) Too many new contacts? Prioritise and keep your own output moving 

(47:52) What a studio day looks like (multiple tracks, phases, structure) 

(55:05) Left vs. right brain in production (split creative/engineering blocks) 

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I hosted a live roast at ADE where we reviewed artist pages and gave straight-up, practical fixes. We talked language (German content with English subtitles), why text-heavy posters kill your grid, using Stories vs. timeline for promoter flyers, and the power of a weekly live stream to create consistency.

We hammered on clarity: make it obvious what you do, who you are, and why anyone should care, fast. We covered captions that hook (“Would Jay Hardway play this?”), Spotify searchability, thumbnails that show the story, and when lower video quality actually helps authenticity.

Biggest theme: tell the story people can understand, then niche down for the nerds. Short-form snippets, pinned explainers, and platform-specific tactics win.

(00:00) Intro & why we’re roasting creators at ADE. 

(02:36) Sahara: language choice, posters, and a cleaner grid. 

(06:44) Consistency: start a weekly live stream (TikTok/IG). 

(09:02) Gasdrop: excitement, authenticity, and smarter captions. 

(16:49) Add carousels: storytelling that actually performs. 

(18:50) John & Mr. Smith: running + live melodic techno… tell the story! 

(23:10) Make it simple: cut livestreams into step-by-step shorts. 

(25:14) Show the setup: get filmed, add a pinned explainer. 

(28:02) Release the music you’re generating live. 

(29:31) Maski & Banga: less label spam, more you on camera. 

(34:50) 4YU: dry humor works—tighten formats and edits. 

(37:49) LILS: thumbnails, topics up front, show you can DJ. 

(43:52) Voiceovers & templates: add context, build a visual system. 

(46:01) Platform strategy: different hooks per channel. 

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During our own ADE Munch & Mingle event, I sat down with Jay Hardway for a talk on what actually matters in today’s dance music scene. The conversation kept coming back to authenticity and consistency, two things most artists underestimate. Jay opened up about reinventing his sound with his new Melodic Rave EP, why he stopped chasing Spotify numbers, and how content can be fun again once it’s just honest self-expression.

We talked about the rise of genre-blending (techno, trance, DnB), how social bubbles distort what feels “big,” and the difference between viral stats and real gigs. Jay also touched on setting boundaries, embracing your “weird,” and storytelling over polish.

(00:00) Intro & why your content has to be authentic 

(02:40) The scene right now: splits, blends, and social bubbles 

(05:07) Jay’s Melodic Rave EP: reinventing sound without chasing numbers 

(07:32) DJ growth, TikTok sets, and getting local gigs through content 

(09:57) Consistency in sound & being the same online and offline 

(12:22) Use your “weird” strengths and exaggerate what’s uniquely you 

(14:28) Boundaries: how authentic is “too authentic”? 

(16:23) Story > polish: experiment and stop fearing the algorithm 

(17:59) Hooks vs copying trends; empty metrics vs real community & gigs 

(20:18) Quality stands out in a crowded market (and cringe is relative) 

(21:20) Unfair breaks happen—focus on your lane and trust the process 

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It’s ADE week, the craziest time of the year for DJs and producers, and also the launch of my new book Happy in a Boring Life.

In this episode, Jay joins me straight from Amsterdam to talk about his new sound and rebrand: Melodic Rave. We dive into what it means to start a new chapter in your career, why trusting your gut is everything, and how to stay consistent when no one’s watching.

(00:00) Intro - ADE week & book launch

(09:41) The “Melodic Rave” story

(13:14) Finding confidence in your sound

(17:13) Doing everything yourself as an artist

(20:00) The importance of creative partners

(24:11) Dealing with insecurity and creative shifts

(27:04) Clip of the week – Axwell on finishing tracks

(30:25) The power of finishing what you start

(31:41) Community Q&A

(33:50) Maximizing small festival bookings

(35:33) Drugs, alcohol & artist health

(38:12) Copyright & uploading live sets

(39:18) Sending music to big DJs

(42:18) Age & career timing as an artist

(44:28) Ghost production stigma

(45:25) ADE networking & events

(49:42) Self-releasing vs labels

(51:11) Building consistency & deadlines

(52:29) Accountability & building in public

(54:02) Joey’s 50KM running challenge

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Happy in a Boring Life is the follow-up to Unhappy with a Dream Life.

In it, former international DJ JoeySuki shares how chasing success at full speed left him burned out—and how slowing down, creating rhythm, and embracing the “boring” parts of life became the fastest way to grow.

Through raw stories and practical tools, Joey shows how peace, discipline, and presence can replace chaos without killing ambition.

This audiobook is an invitation to design a life you don’t need to escape from—whether you’re an artist, entrepreneur, or simply tired of the endless chase.

Chapters:

(00:00) Foreword

(03:03) The Dream That Broke Me

(13:17) Choosing Boring

(26:45) Activating Autopilot

(33:16) Designing My Days

(36:45) Discipline By Design

(39:10) The Levers That Keep Me Showing Up

(43:00) The Work Behind The Work

(45:15) Peace Over Pressure

(56:57) Independence Redefined

(01:08:47) The Boring Life = The Dream Life

(01:18:23) Acknowledgements

(01:19:35) Stuff That Helped Me

(01:21:41) A Letter To The Reader

(01:23:30) Keep Going

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In this episode of the Artist Coaching Podcast, WE discuss various aspects of the music industry, including the upcoming ADE event and effective promotion strategies. We emphasize the importance of community engagement, networking, and the evolving landscape of music promotion. The conversation also touches on the challenges of music production during tough times and offers insights into restarting a music career.

00:00 - Introduction and Setting the Scene

02:49 - Community Engagement and Upcoming Events

05:53 - Personal Updates and Music Announcements

08:46 - Music Promotion Strategies

11:51 - The Evolution of Music Promotion

14:41 - The Role of DJs in Music Discovery

17:49 - The Shift in DJ Culture

20:40 - The Importance of Networking and Community

23:50 - The Art of Crate Digging and Unique Music Discovery

30:35 - The Digital Scarcity in Music

32:36 - The Art of DJing and Networking

34:01 - Mental Health and Music Creation

39:31 - Rebuilding a Career in Music

41:50 - Navigating ADE: Tips and Tricks

47:36 - Mixdown Techniques and Production Tips

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In this episode, we unpack the value of constraints (four-hour Collab Lab sessions = results), live-stream creativity (green screens, kitchens, elevators), and where AI video is going. Then we pivot to the mental game: why Joey chose a hard stop from touring, the pressure of growth, and the rule that saves careers—“you get big by saying yes, you stay big by saying no.”

Community Q&A hits two hotspots: 1) releasing an out-of-lane track (brand consistency vs. side alias) and 2) ADE networking (skip USBs, use QR/links + DMs). Extra sauce: the “would I play this in my set?” filter, adding subtle crowd noise for energy, giving co-producers credit, and shoutouts to community wins—plus Joey’s new book pre-order (digital + audio free on Oct 22).

(00:00) Introduction

(07:15) Why Bassjackers delayed their album: mission > momentum

(12:10) The 20% rule — keeping your sound fresh but recognizable

(17:45) Collab Lab recap — four-hour sessions that actually work

(23:20) From green screens to kitchens — creative livestream setups

(28:00) AI video tools — what’s next for content creation

(33:40) Joey on stepping away from touring & finding balance

(39:00) You get big by saying yes, you stay big by saying no

(44:15) Q&A: should you release outside your genre?

(50:10) Q&A: ADE networking tips that actually work (QR > USB)

(55:30) Why crediting co-producers matters more than ever

(59:45) Add subtle crowd noise — a simple energy boost

(1:03:10) Wrap-up & Joey’s new book “Happy in a Boring Life”

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This week’s Artist Coaching Podcast kicks off with creator stamina: what daily music-making actually looks like, how to push past “I don’t like this” and still pull gold out of a 30-minute session. They hit branding with real examples—Dom Dolla’s consistent “guy-you’d-grab-a-beer-with” energy, Maddix’s rave-coded identity, Bassjackers’ bold red system—and talk about how looks, artwork, and show design all ladder up to a recognizable artist world. Oh, and ADE is sold out, and Joey’s book is up for free pre-order.

(00:00) Introduction

(08:38) Creative Process and Daily Music Challenges

(11:43) Book Release and Self-Publishing Journey

(14:44) Event Updates and Community Interaction

(18:08) Introduction to Clip of the Week

(19:37) The Bold Strategy of Going All In

(23:43) Branding in the Music Industry

(29:35) The Importance of Visual Identity

(35:36) Audience Engagement and Personal Branding

(39:40) The Evolution of EDM and DJ Rankings

(43:36) Vlogging Insights and Authenticity in Content Creation

(49:52) Creative Blocks and the Art of Music Production

(52:44) The Impact of AI on Music Production

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Labels vs. self-release isn’t a religion; it’s a tactic. We unpack how new producers can actually break through today: engineer DJ support, ship consistently, and treat labels as amplifiers (not saviors). We dig into why Spotify monthly listeners don’t equal ticket sales, using current scene examples, and how niche impact often beats mass streams. Community questions spark real talk on starting as a ghost producer (product first, relationships second), handling stage fright (skill, prep, and perspective), and whether formal training helps vs. trial-and-error. We also jam on content: when to hire creative help, what still has to be “you,” and how mood-driven visuals can carry a track. Plus: ADE lunch + seminar update (limited tickets).

(00:00) Introduction

(10:31) Navigating Music Releases in Today's Landscape

(21:44) The Evolution of Music Consumption

(26:45) Navigating the Music Industry: Ghost Production Insights

(32:30) Overcoming Stage Fright and Performance Anxiety

(36:32) The Value of Formal Training vs. Trial and Error

(39:55) Balancing Opportunities: Networking vs. Performance

(40:40) Building Connections Through Communication

(41:15) The Importance of Content Creation for Musicians

(45:16) Finding Your Unique Sound and Collaborating Creatively

(46:54) Dealing with Burnout in the Music Industry

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This week, Joey and Ralph get real about building a career. They unpack how “first wins” actually happen (Fedde, Tiësto, Laidback Luke moments), why communities accelerate growth, and how to get on radars beyond cold DMs, by standing out, being consistent, and working the “B/C-list” of micro-influential DJs. They also tackle the messy stuff, comparison, imposter syndrome, and rejection as exposure therapy, and riff on content ops: when to DIY vs. outsource live-set edits. Rapid-fire wisdom lands on two tattoos: “Enjoy the ride” and “Consistency over intensity.” Plus: an AI tip for building targeted outreach lists and a nod to the MK “Dior” bootleg making rounds.

(00:00) Introduction

(11:29) Building Connections in the Music Industry

(17:26) The Role of Community and Competition

(23:00) Standing Out in the Music Scene

(27:04) The Challenge of Creating Unique Music

(30:52) Building Connections in the Music Industry

(34:18) Advice for Aspiring Artists

(37:58) The Importance of Consistency

(43:50) Navigating Insecurities and Comparisons

(49:33) The Reality of Competition in the Music Scene

(53:51) Authenticity vs. Networking in the DJ World

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A loose, high-energy roundtable with Jay Hardway, Bassjackers, and Joey about actually finishing music and moving your career forward without burning out. They riff on ADE prep, why 30 minutes a day beats “8-hour marathons”, how to ride momentum after a release, and what labels look for now (Beatport traction helps, but self-made momentum + consistency is the unlock). Expect practical takes on discipline, arranging faster, and turning small daily habits into compounding results, plus chat vibes with the Discord crew checking in live.

(00:00) – Intro & catching up

(03:15) – How DJs prep for ADE without burning out

(07:40) – The 30-Minute Rule: why short daily sessions beat marathons

(12:25) – Release strategy: turning momentum into real growth

(17:50) – Beatport charts: helpful boost or empty flex?

(22:30) – What labels are really looking for in 2025

(28:05) – Arrange faster: finish tracks instead of looping forever

(33:40) – Discipline over motivation: the habit that keeps you producing

(38:55) – Accountability hacks: Discord, challenges & daily wins

(43:10) – Final advice for producers chasing consistency

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This week, we unpack the 30-Day Music Challenge results, why “motivation gets you started, discipline keeps you going,” and how shiny-object chasing murders momentum. We also get practical: how to build daily idea systems, why deliberate downtime matters for creativity, and how to use ADE without over-scheduling. Community questions hit label promo “offers,” streaming as the future of DJing, and navigating collabs across exclusive label deals. TL;DR: stop waiting to feel ready-ship, iterate, and stay in motion.

(00:00) Introduction

(10:53) 30-Day Music Challenge and Creative Habits

(15:56) Discipline vs. Motivation in Music Production

(23:44) The Importance of Mini Victories in Music Career

(28:14) The Impact of Social Media on Music

(29:31) Consistency vs. Shiny Object Syndrome

(31:27) The Dangers of Comfort in Creativity

(36:48) The Importance of Downtime

(44:05) Lessons Learned: Consistency and Opportunity

(51:11) Navigating Predatory Labels

(54:06) The Future of DJing and Streaming

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EDM is “back” (at least for a night in Katwijk), but the real topic here: audience ≠ fanbase. Joey, Ralph, and Jay break down how artists actually move from streams to ticket sales by building trust, staying consistent, and working both the front stage (music/content) and the backstage (relationships, promoters, artists). We get practical on first gigs, fees, whether to play for free, how to approach clubs, and how to think about “too mainstream.” The guys also riff on label power in 2025 (the quality-stamp era is mostly gone), why boutique/artist-run labels still matter, and how to curate your sound without losing yourself. Plus: ADE prep (USBs vs links), China shows, and an 80/20 framework you can actually use tomorrow.

(00:00) Introduction

(08:40) Building a Fan Base from Scratch

(14:23) The Balance of Authenticity and Mainstream Appeal

(17:17) Engaging with Your Audience

(20:26) Finding Your Unique Sound

(23:10) Community Questions: Getting Your First Gigs

(27:44) Navigating Cold Sales in DJing

(31:07) The Value of Free Gigs for New DJs

(32:08) Exploring Dual Genres in Music Production

(35:15) Building Relationships in the Music Industry

(40:00) The Decline of Record Labels' Influence

(50:58) The Importance of Trust and Consistency in Labels

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In this episode, we explore the distinctions between hype, network, and actual fit for a stage; why niche artists with true fans often fill floors faster than playlist stars; and how to pitch yourself like a professional (with clarity, proof, a short video, and a vibe). We also spar on consistency vs. flexibility for live streaming, when managers/agents help vs. when they don’t, and why your first shows often come from throwing your own party. Producer‑nerd corner hits room treatment, Sonarworks‑style room correction, the “mixing on headphones” hot take, and the sub‑bass debate. We close with James Hype’s point: production moves careers more reliably than DJ chops, like it or not.

00:00 Welcome

03:02 Tomorrowland Experience and Success Pathways

08:56 Navigating Early Career Challenges

11:58 The Importance of Networking and Sales Pitch

14:46 Understanding the Role of Managers and Agents

23:15 The Multidisciplinary Nature of Being an Artist

24:39 Community Questions

26:31 Navigating Copyright Issues in Music

31:11 Streaming and Building an Audience

38:13 Leveraging Social Media Interactions

41:53 Exploring Multiband Clipping in Music Production

43:41 Tips for Attending ADE

45:24 Acoustic Treatment in Home Studios

55:44 The Importance of Live Streaming for DJs

56:07 Clip of the Week: James Hype's Perspective

58:22 Upcoming Events and Community Engagement

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This week, it’s just me, diving deep into your Discord questions. We cover why small, dedicated audiences beat big vanity numbers, how to turn streaming momentum into real fans and gigs, and the unsexy logistics every DJ/producer needs to nail, getting paid upfront, prepping visuals, travel, backups, and more. I also share mindset tools like 30-minute daily sprints, creative “triggers,” and knowing when to cut dead projects loose.

Whether you’re chasing your first booking or scaling to international gigs, these insights will save you time, money, and headaches.

(00:00) – Intro & Community shoutouts

(04:50) – Quality over quantity in fanbuilding

(16:25) – Why streams do NOT equal fans

(18:44) – Managers & bookers: when they help

(20:59) – Getting paid upfront

(26:15) – Visuals & logistics for gigs

(30:19) – Leveraging platform relationships

(32:18) – Creating your own gig opportunities

(35:42) – Mindset & simplifying music production

(38:46) – Income thresholds for going full-time

(44:11) – Early-stage income ideas

(45:17) – Collabs & follow-ups

(46:31) – Beating perfectionism with time limits

(52:34) – Why post-release promo matters most

🙋🏼‍♂️ Get coached by us:

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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community:

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After a three-week podcast break, Joey and Jay are back, recharged, reflective, and fired up. In this episode, they dive into:

• The fire at Tomorrowland’s mainstage and how artists and organizers bounced back.

• A simple but powerful music production tactic that’s helping artists create more with less stress.

• The never-ending battle of getting back into your rhythm post-vacation.

• How old songs (even from 10+ years ago) can still make waves—and why you should never stop sharing your past work.

• And yeah… one of Joey’s old tracks just got played on the Tomorrowland Mainstage 👀🔥

Whether you’re an aspiring producer or an established artist, this one’s a goldmine of relatable struggles, creative hacks, and behind-the-scenes industry insight.

🙋🏼‍♂️ Get coached by us:

https://linktr.ee/artistcoachingnl

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https://www.tiktok.com/@artistcoaching

https://www.instagram.com/artistcoachingnl/

Summer break special!

While we take two weeks off, enjoy the full audiobook of Unhappy With a Dream Life.

It’s the honest story behind burnout, success, and finding your way back.

And good news, my new book Happy in a Boring Life is coming later this year!

Perfect time to catch up. 🌞 Have a nice holiday, everyone!

While we’re taking a short summer break, we’re dropping something special from the vault.

This episode was previously only available to our Artist Coaching community on Discord, but now, for the first time, we’re sharing it with everyone.

In this unfiltered Q&A, Henry Fong shares:

• How he built his career from the ground up

• What he’d do today if he had to start from zero

• How to get noticed without spamming your demo

• The real value of remixes, testing content, and playing the long game

⚠️ Bonus: One of the craziest DJ horror stories we’ve ever heard.

Oh, and we announce something big: Henry officially joins the Artist Coaching team.

🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnlWhile we’re enjoying our summer break, we’re bringing back this absolute gem of an episode with MADDIX (aka Pablo). We recorded this a while ago, but the insights still hit hard.We talk about: • How Pablo transitioned from EDM to big room techno • Why he decided to ditch his old artist name • What it’s really like to start over when you’ve already built a name • How he dealt with fans who didn’t like the new direction • The ongoing struggle with social media as an artist • Why creative freedom over following trendsThis one’s especially for the artists stuck between “what works” and “what excites you.”🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community:https://linktr.ee/artistcoachingnl❤️ Follow us on:https://www.tiktok.com/@artistcoachinghttps://www.instagram.com/artistcoachingnl/

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community:

https://linktr.ee/artistcoachingnl

In this episode, the last before our summer break, Joey and Ralph dive into a bunch of topics that any music producer or DJ will relate to. From summer plans and Italy’s culinary superiority, to why lists still hold power in the industry (yes, DJ Mag Top 100, we’re talking about you).

We go deep on:

• How relevant DJ rankings still are

• Whether AI will take over music production (and what will always remain human)

• Why sound design might be even more creative than writing melodies

• Diplo’s take on tutorials killing creativity.. Fair point or nah?

• Can you really finish a track in one day? (Spoiler: no, and that’s fine)

• And why your brand is the only thing that will still matter, even in an AI world

We’re taking a break, but you can still enjoy the reruns and join the Discord for community feedback sessions. Stay creative, stay inspired, and don’t forget to save your spot for what’s coming next.

(00:00) Personal Updates

(09:17) DJ Mag Top 100 and Its Relevance

(19:03) The Impact of AI on Music Production

(29:02) Creativity and Tutorials in Music Production

(38:24) Community Questions and Insights

(48:07) Chills

🙋🏼‍♂️ Get coached by us:

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https://www.tiktok.com/@artistcoaching

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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community:

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In this episode, we dive into the love-hate relationship with phones at shows and how they’re changing rave culture. We also talk about Armin van Buuren’s insane 51-track (!) album and the story behind it, why workout discipline is often easier than staying consistent in the studio, and how releasing more music can work, if done right.

🔥 Bonus: Ralph drops a new remake, Jay sings (yes, sings) on his next track, and Joey shares a free life tip you probably forgot about.

(00:00) Introduction

(02:59) The No Phone Policy in Music Events

(05:57) Armin's 51-Track Album Discussion

(12:00) The Importance of Physical Health and Discipline

(24:04) The Role of Remix Contests

(29:58) Stress Management and Mental Health

(35:53) The Journey of an Artist and Self-Reflection

(41:56) Closing Thoughts

🙋🏼‍♂️ Get coached by us:

https://linktr.ee/artistcoachingnl

❤️ Follow us on:

https://www.tiktok.com/@artistcoaching

https://www.instagram.com/artistcoachingnl/

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community:

https://linktr.ee/artistcoachingnl

In this episode, we sit down with Adam K, the voice of Tomorrowland’s One World Radio, for a deep dive into the state of the dance scene, staying consistent over decades, and what it really takes to make it in today’s industry. We talk about the chaos behind main stage interviews, the power of making people feel special, and why the secret to a long-lasting career isn’t hype… It’s discipline.

Whether you’re an upcoming DJ, a producer hustling your way up, or just obsessed with Tomorrowland, this one’s a goldmine.

🔊 Topics include:

• The story of how Adam K ended up behind the mic at Tomorrowland

• Why consistency beats talent in the long game

• What makes a main stage set stand out (hint: it’s not just mashups)

• The best way to get noticed by radio shows and big names

• The evolving role of Tomorrowland’s main stage

• Mental health, burnout, and why balance is crucial

(00:00) Introduction

(02:59) Adam K's Journey in Radio and Music

(05:54) The Evolution of Tomorrowland Radio

(08:57) The Importance of Consistency in the Music Industry

(11:53) Connecting with Artists and the Dance Music Scene

(14:51) Creating Unique Moments in Interviews

(20:35) The Importance of Balance in Life and Work

(25:04) The Journey of Creating and Releasing Music

(36:12) Community Questions

(36:57) Crafting a Memorable Mainstage Performance

(45:09) The Evolution of Main Stage Acts

(47:30) Finding New Music for Radio Shows

(57:48) The Current State of Dance Music

🙋🏼‍♂️ Get coached by us:

https://linktr.ee/artistcoachingnl

❤️ Follow us on:

https://www.tiktok.com/@artistcoaching

https://www.instagram.com/artistcoachingnl/

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community:

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In this episode, we dive into the growing presence of AI in the music industry.. from Timbaland launching his AI artist “Tata” to major labels negotiating with companies like Suno. We also get personal about what it means to be a “raver” in 2025, the double life of Ibiza, and the weird space between artistry and entertainment.

We talk about:

• The creative dilemma AI introduces in music

• Whether AI-generated music can actually vibe

• How DJs prepare for Tomorrowland (hint: it’s serious)

• The “raver heart” vs. VIP bottle service culture

• Motivation, doubt, and staying in the game when no one’s clapping yet

If you’re a DJ or producer trying to navigate today’s music world, this one’s for you.

(00:00) Introduction

(12:01) Experiences in Ibiza and New York

(23:54) The Raver Heart and Dance Music Culture

(36:00) Timbaland's AI Artist and Industry Reactions

(23:54) The Role of AI in Music Creation

(26:36) Self-Doubt and Artistic Integrity

(32:01) The Importance of Motivation in Music Production

(40:42) Preparing for Tomorrowland

(46:22) The Value of Tutorials in Music Production

(49:28) Remixing and Cover Vocals

🙋🏼‍♂️ Get coached by us:

https://linktr.ee/artistcoachingnl

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https://www.tiktok.com/@artistcoaching

https://www.instagram.com/artistcoachingnl/

https://www.youtube.com/@artistcoachingnl

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community:

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In this episode, Joey sits down with Henry Fong, DJ, producer, and marketing mastermind, to explore the music industry's evolution from the EDM boom of the early 2010s to today’s creator-driven economy. Henry opens up about building his career from throwing college parties in Orlando to international touring, the split between the pre-2020 and post-2020 music industry, and how social media, streaming, and branding have redefined what it means to be an artist today.

Whether you’re just starting out or trying to pivot in today’s landscape, this one’s packed with real talk, tactics, and inspiration to help you build your lane.

(00:00) Introduction

(02:58) The EDM Boom and Career Beginnings

(06:05) Navigating the Music Industry and Social Media Evolution

(08:58) The Shift in the Music Business Post-2020

(12:06) Standing Out in an Oversaturated Market

(15:09) Creating a Unique Sound and Brand

(18:02) The Importance of Content Creation

(21:02) Balancing Music and Content Creation

(22:58) Building a Supportive Team

(24:02) Navigating the Business of Music

(25:21) Creating Content on a Budget

(28:12) The Evolution of Content Creation

(30:37) Adapting to the New Music Landscape

(32:31) The Importance of Quality Music

(34:25) Consistency in Sound and Branding

(37:46) Successful Genre Transitions

🙋🏼‍♂️ Get coached by Henry:

https://linktr.ee/artistcoachingnl

❤️ Follow us on:

https://www.tiktok.com/@artistcoaching

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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community:

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Struggling to stand out in 2025’s algorithm jungle? In this episode, Joey & Jobke break down:

• Why “interest media” (TikTok, Reels, Shorts) now beats follower counts.

• The good & bad of AI-generated music and where human imperfection still rules.

• Quick storytelling tricks that turn one beat into a viral clip.

Whether you’re a bedroom producer or touring DJ, you’ll leave with raw, practical tactics for growing your fan base today.

(00:00) Introduction

(09:02) 30-Day Music Challenge Insights

(15:00) AI in Music: Opportunities and Challenges

(24:11) The Importance of Storytelling in Music

(33:17) Building an Audience as an Artist

(34:50) Content Creation for New Artists

(39:30) Authenticity in Social Media

(41:04) The Role of Samples in Music Production

(54:55) Balancing Music Production and Promotion

🙋🏼‍♂️ Get coached by us:

https://linktr.ee/artistcoachingnl

❤️ Follow us on:

https://www.tiktok.com/@artistcoaching

https://www.instagram.com/artistcoachingnl/