George trained at Mountview Academy of Theatre Arts, London.
He made his debut in the London company of WICKED (Apollo Victoria) in the role of Boq, later reprising his role as part of the Original UK/Ireland Tour, spending a total of four years with the show.
Credits include: Tobias in SWEENEY TODD (Welsh National Opera & UK Tour), HAIR (European Arena Tour), the title role in PETER PAN (Milton Keynes Theatre ) alongside Bradley Walsh, and Zaki in the Original London Cast of BIG FISH (The Other Palace) with Kelsey Grammer.
He was a series finalist in BRITANNIA HIGH (ITV) and performed alongside Rod Stewart and Michael Bublé as part of ROD STEWARTS CHRISTMAS (ITV).
In 2017 George took on the lead role of Rusty in the London Redevelopment Workshop of STARLIGHT EXPRESS (The Other Palace) directed by Arlene Phillips, and was invited by Andrew Lloyd Webber to record "I Am The Starlight" (duetting with Mica Paris) for his latest album, UNMASKED: THE PLATINUM COLLECTION.
George is an accomplished Vocal & Performance coach, and has worked with clients including Zoë Wanamaker, Jessica Wright, Jorgie Porter and BGT’s Sarah Ikumu. He has also spent the past 11 years teaching at some of the UK's leading conservatoires including Mountview Academy, Italia Conti and LAMDA.
He has been a core member of the Musical Theatre faculty at The Urdang Academy since 2015, and his credits as a Director include SPRING AWAKENING, A MAN OF NO IMPORTANCE, INTO THE WOODS, A NEW BRAIN, BAT BOY and BAD GIRLS.
Most recently George was invited by the BBC to join four other industry experts and sit on the professional jury representing the UK at the Eurovision Song Contest 2019.
Connect with George on Instagram @george_ure
https://www.instagram.com/george_ure/?hl=en
