Explore every episode of the podcast Around the Horn in Wholesale Distribution Podcast
Dive into the complete episode list for Around the Horn in Wholesale Distribution Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
Tariffs, Trade Wars, and the Rise of Made-in-America.
11 Apr 2025
01:25:45
This week, Kevin and Tom tackle the economic, political, and technological shifts shaking up the wholesale distribution and manufacturing world. From skyrocketing tariffs to volatile markets to the return of onshoring, this episode weaves together sharp insights and real-time headlines to deliver one big takeaway: transformation is happening fast, and those who adapt will thrive.
Even as Kevin battles a flu and Tom busts out a mid-show solo monologue, the duo dives deep into the nuances of U.S.–China trade tensions, the potential military implications of tariff disputes, and the quiet but powerful resurgence of American manufacturing. They also highlight a shift in the sales mindset—from expansion through M&A to growth through untapped customer potential—anchored by a discussion of Tom’s latest article on organic growth.
The episode closes with a look at AI hiring policies, Amazon’s China dependency, and why Walmart may quietly be preparing to dominate B2B distribution.
While this episode features no outside guests, the “regulars” return:
Bob Britton & Scott Leith, frequent contributors from the audience, add real-time industry and financial perspective that elevate the discussion.
Key Takeaways:
AI-driven market activity is reshaping Wall Street—and few are ready for the consequences.
New tariffs are shaking global trade norms; their scope is broader than most businesses anticipated.
U.S. manufacturers are outpacing expectations in their tech adoption and pipeline activity.
Walmart is positioning itself to challenge Amazon in the B2B space, quietly and strategically.
Organic growth is becoming the smarter play for distributors facing uncertain capital markets.
Tariff and trade negotiations could become geopolitical flashpoints—and the market is watching.
Amazon may be vulnerable, as 70% of its marketplace products come from China.
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Wait...was there something about tariffs in the news?
In this week’s fast-paced episode of Around The Horn in Wholesale Distribution, Kevin Brown and Tom Burton bring clarity to chaos as they tackle the sweeping global tariff changes announced this week. Broadcasting from an airport wine bar (yes, really), Kevin joins Tom to break down the immediate and long-term implications of the tariff overhaul, the ripple effects on manufacturing and sourcing, and how distributors can prepare for what’s next.
The discussion includes real-time analysis of shifting supply chains, economic predictions from thought leaders at the Industrial Supply Association (ISA) conference, and what this all means for pricing, margins, and operational resilience. Special attention is given to strategic insights shared by Ryan Wild of the National Association of Wholesalers and economist Taylor St. Germain of ITR Economics.
If you’ve been caught off guard by the policy shifts, this episode offers critical takeaways and a forward-looking mindset. This isn’t just another recap—this is a roadmap for understanding what’s happening and how to navigate it with strategy, not fear.
Key Topics and Timestamps:
00:00 – 03:20 – Opening banter from a Nashville airport wine bar and why Kevin is podcasting on the go 03:21 – 06:30 – Economic updates: jobs data, market movement, and interpreting short-term volatility 06:31 – 10:15 – Tariff surprises and policy warnings from Ryan Wild (NAW) at the ISA Conference 10:16 – 15:05 – Tariff implications: countries impacted, commodity pricing shifts, and supply chain exposure 15:06 – 19:40 – The bigger strategy behind tariff policies: reshoring, tax offsets, and U.S. competitiveness 19:41 – 24:50 – Economic optimism from Taylor St. Germain (ITR Economics): why Q3 and Q4 could boom 24:51 – 28:30 – Talent, wages, and the urgency to hire before inflation hits 28:31 – 32:00 – Final thoughts: long-term vision, playing the long game, and what to watch next
Key Takeaways:
Tariffs hit harder and wider than expected: The administration’s sweeping policy includes a surprising number of countries, leaving distributors and manufacturers scrambling.
Short-term pain, long-term plan: The hosts emphasize a broader strategy at play—tariffs, reshoring, and eventual tax relief designed to make U.S. manufacturing more competitive.
Pricing pressure is coming: Commodities like nitrile gloves could nearly double in price; companies need to prepare now.
Strategy beats volatility: Focus less on daily market swings and more on the underlying playbook behind the economic shifts.
Invest in 2025: If ITR’s projections hold, the time to hire and expand is now before costs climb next year.
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Tariffs, Trade, and Tech: How Distributors Can Win in an Era of Uncertainty
07 Feb 2025
01:26:57
Tariffs: here one day, gone the next. How do you plan for that?
In this week's episode, we take a deep dive into the major industry trends (and political decisions) impacting wholesale distribution and manufacturing. We examine the latest updates on tariffs, supply chain resilience, and economic shifts, providing insights that can help distributors and manufacturers navigate an uncertain landscape.
And as always, we look at how AI is reshaping B2B sales and marketing at a break-neck pace.
Key Topics & Timestamps
⏳ [00:00] Introduction & Industry Updates
Kicking off with a lighthearted conversation before diving into tariffs, supply chains, and market shifts.
⏳ [08:30] Tariffs & Global Trade Tensions
China’s trade policies and the latest tariff updates affecting distributors and manufacturers.
The “de minimis” loophole—how small package shipments bypass tariffs and why that’s a concern for policymakers.
The geopolitical chess game between China, Canada, and Mexico, and how it’s impacting North American trade.
⏳ [21:50] Supply Chain Resilience & The Shift Away from China
Why leading distributors are diversifying their supply chains, optimizing inventory management and shifting sourcing to Mexico and other regions.
Insights from a top distributor: how strategic planning can offset tariff impacts.
⏳ [35:10] The Impact of Natural Disasters on Supply Chains
California wildfires and the effect on construction materials and rebuilding efforts.
Potential shortages in drywall, plumbing, and roofing supplies due to increased demand.
⏳ [48:30] Mergers & Acquisitions in Wholesale Distribution
ORS NASCO’s acquisition of R3 and what it means for the industry.
The challenges of growth through acquisition vs. organic growth strategies.
⏳ [1:02:40] The Role of AI in Distribution & B2B Marketing
The rise of predictive personalization and hyper-individualized marketing in B2B sales.
How AI is helping distributors use ERP data to personalize sales efforts and drive growth.
Grainger’s investment in AI-driven e-commerce and what it means for mid-sized distributors.
⏳ [1:16:10] DeepSeek AI & Cybersecurity Risks
Why major companies are blocking DeepSeek AI due to security concerns.
How businesses should approach AI adoption while protecting sensitive data.
⏳ [1:32:00] Final Thoughts & Looking Ahead
The importance of digital transformation for wholesale distributors.
How companies can stay competitive by embracing AI and data-driven strategies.
What’s coming in next week’s episode, in
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Robots, Web3 and The MetaVerse in Wholesale Distribution
24 Feb 2023
00:54:42
If you think Web3 and the Metaverse is something just for Gen Z, think again. Businesses hold face-to-face meetings remotely and virtually, and can don VR and AR headsets to train, visualize, and collaborate. Several generations have become accustomed to digital interfaces, software and interactivity, and global connectivity. We immerse into the digital and increasingly draw it out across the physical world. In this episode, Kevin & Tom and their panel of WD thought leaders look at how the Metaverse will affect wholesale distribution, and how smart companies will take advantage of this exciting new technology.
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Digital transactions, omnichannel sales, ChatGPT in wholesale distribution….we ain't seen nothing yet! In this episode, we're joined by Tom May, Will Quinn, and Brian Conley, who explain how the growth of digital sales is moving well beyond eCommerce. We also discuss how "Digital Brand Optimization" (DBO) may replace SEO as a new trend in the B2B marketplace. Finally, we wrap things up with a roundtable discussion on recent economic news and M&A activity in wholesale distribution.
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The B2B marketplace continues to explode in 2023, and getting in on the trend is critical for wholesale distributors. In this episode, Kevin and Tom are joined by Brendan Breen with the Industrial Supply Association, who discuss this trend as well as ChatGPT’s coming impact on CRM. We also talk about two important upcoming events: NAW (the National Association of Wholesalers annual event) and ISA23 in Phoenix. You don’t want to miss these insights!
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On the heels of a better-than-expected jobs report, 2023 is off to a great start. We’ll explain why manufacturers are planning on spending big this year, and why so many M&A deals are happening now. We also give our some Supply Chain predictions for the year, as well as the pros and cons related to manufacturers selling direct, and how this impacts their distributor relationships.
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The emergence of artificial intelligence in our daily work life—especially in the form of ChatGPT—is causing a revolution in wholesale distribution. Will it end up replacing jobs or creating more of them? In this episode, Tom & Kevin reveal why this future should be embraced and not feared, and the important ways AI can be used to both increase WD efficiency and create new customer channels.
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We are joined by Lee Richards, VP of Sales from The Brooks Group. Lee gives his unique perspective on this week’s news in wholesale distribution and discusses the latest in sales training and motivation techniques his company uses to give clients a competitive edge. Tom, Kevin, and Lee also discuss the enthusiasm they continue to see within wholesale distribution and how the layoffs in tech should not expand to WD. Tom leads a discussion of how company culture impacts growth, employee retention, and much more.
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In our latest episode, we take a deep dive into the biggest headlines affecting wholesale distribution, including massive layoffs at Amazon and Salesforce. We also discuss the hazards of keeping data siloed within your organization, and how Millennials—which now make up half of all B2B purchasers—are changing the distribution game. Finally, we look at the importance of your Tech Stack, as well as a few growth predictions for 2023.
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On our debut podcast episode, we welcome Jennifer Murphy, President of NetPlus Alliance. Together, we look at what’s happening this week in wholesale distribution, then address a broad range of topics including utilizing the blockchain in wholesale distribution, the evolution of buying groups, and company branding through effective SEO and other techniques. We also look at the expansion of B2B e-Comm platforms and the evolution of Zorro as a B2B eCommerce platform, as well as how AI may help—or hinder—the future of CRM.
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Insights To How AI is Changing Wholesale Distribution From Infor’s Steven Levy
31 Jan 2025
01:32:48
What's the biggest challenge facing wholesle distributors, and is AI really part of the solution?
We decided to ask Steven Levy, Vice President of Enterprise Architecture at Infor.
From supply chain shifts and nearshoring trends to the evolving role of AI in business operations, this conversation dives deep into the challenges and opportunities facing distributors today. Levy shares his expert insights on technology's role in modernizing operations, the economic factors shaping distribution, and how companies can future-proof their businesses in an unpredictable market.
Key Topics & Timestamps:
⏳ [00:00] Introduction & Setting the Stage
The importance of engaging conversations on supply chain, technology, AI, and leadership.
⏳ [04:25] Meet Steven Levy: The Distribution Architect
Steven’s journey from ERP strategy to digital transformation in wholesale distribution.
How his role at Infor is shaping the future of enterprise technology for distributors.
⏳ [12:10] The State of the Economy & Interest Rates
Analysis of the Federal Reserve’s latest decisions and how they impact distributors and manufacturers.
Inflation concerns and the reality of rising costs in the supply chain.
Why Mexico, Guatemala, and the Dominican Republic are becoming key nearshoring hubs.
The impact of tariffs on distributors and their pricing strategies.
⏳ [36:30] AI & Automation in Wholesale Distribution
How AI-driven agents are transforming customer service, order entry, and predictive analytics.
The importance of using multi-modal AI tools for efficiency and decision-making.
⏳ [49:50] Cybersecurity & AI: The New Battleground
The DeepSeek AI controversy and its impact on data privacy and economic security.
Why distributors need guardrails on AI adoption to protect business-critical data.
⏳ [1:02:20] The Future of Wholesale Distribution & Leadership
Why agility, digital transformation, and industry collaboration are more important than ever.
The role of associations like NAW and ISA in advocating for distributors.
Key Takeaways for Listeners:
✅ Supply chain diversification is essential – explore nearshoring to navigate geopolitical risks. ✅ AI and automation will redefine operations – start integrating AI-driven processes today. ✅ Cybersecurity threats are real – protect your company’s data and digital assets proactively. ✅ Economic shifts demand adaptation – distributors must
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AI Agents, Economic Shifts, and Delivery Solutions in Wholesale Distribution
24 Jan 2025
01:20:34
In this episode of Around The Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton dive into a dynamic discussion on the latest developments in the wholesale distribution sector, with a particular focus on evolving technology, economic trends, and industry-specific challenges such as:
The latest economic forecasts and their potential impacts on wholesale distribution.
Home Depot’s partnership with DoorDash and Uber Eats and what it signals for B2B delivery models.
The future of AI and its transformative potential for the industry, including OpenAI’s groundbreaking “Operator” platform.
Real-life applications of AI agents and how businesses can adapt to this emerging technology.
With a mix of thought-provoking analysis and real-world applications, this episode provides invaluable perspectives for staying ahead in wholesale distribution.
Key Topics and Timestamps
[00:00] - Opening and Introduction
Kevin and Tom recap last week's episode featuring the "Mount Rushmore of Wholesale Distribution."
Introduction to the economic themes and guest lineup for upcoming episodes.
[05:15] - Economic Trends and Wholesale Distribution
A discussion on the IMF’s updated growth projections and the interplay between inflation and distribution supply chains.
Key takeaway: Inflationary pressures may ease, but global dynamics demand strategic adjustments.
[16:30] - The Home Depot and Uber Eats Partnership
How Home Depot’s delivery experiments could shape last-mile solutions for contractors and small businesses.
Highlight: The branding challenges of traditional consumer platforms entering B2B spaces.
[27:45] - AI in Distribution: OpenAI’s “Operator”
Overview of OpenAI’s new platform for autonomous AI agents.
Applications for wholesale distribution and the potential to revolutionize mundane tasks.
Quote: “Eventually, 50% of our work will be done by agents.”
[40:10] - Harnessing AI Agents for Efficiency
Real-world examples of AI agents aiding in logistics, CRM, and marketing automation.
Key takeaway: AI agents are not about replacing people but enhancing focus on high-value tasks.
[50:25] - The Future of Wholesale Distribution
How distributors can prepare for emerging technologies and customer expectations.
Discussion on integrating digital tools and the importance of agility in the face of change.
[57:00] - Closing Thoughts
Call to action: Subscribe, share the newsletter, and leave a review.
A preview of next week’s episode featuring thought leader Steven Levy.
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Three Industry Legends Talk Transformation in Wholesale Distribution
18 Jan 2025
01:45:26
For this milestone 125th episode of Around the Horn in Wholesale Distribution, we've brought together a powerhouse panel of industry legends to discuss the state of wholesale distribution. Featuring Dirk Beveridge, Ian Heller, and Mike Marks, the conversation is a dynamic mix of humor, insights, and actionable advice. Together, we examine the highlights and lowlights of 2024, explore key industry trends, and share predictions for the transformative opportunities of 2025.
The panel delves into the evolving role of AI, the enduring power of independent distributors, and the importance of human-centric leadership in the face of technological advancements. We also celebrate the spirit of the industry, emphasizing innovation, collaboration, and the growing pride within the distribution community.
With compelling anecdotes, bold predictions, and practical takeaways, this episode is a must-listen for anyone invested in the future of wholesale distribution.
Chapter Headings with Timestamps:
00:00 - Introduction: Milestone Episode and Industry Icons Kevin and Tom introduce the show, the panelists, and the significance of this special episode.
06:30 - Reflecting on 2024: Highlights and Lowlights Panelists discuss the state of the industry, including supply chain challenges and leadership opportunities.
17:45 - The AI Revolution in Wholesale Distribution Insights into how AI is transforming operations, marketing, and customer service.
26:10 - Independent Distributors: Thriving Amid Change A conversation about the enduring value of independent distributors and the role of relationships.
34:50 - The Future of Human-Centric Leadership Dirk Beveridge shares the importance of focusing on employees and creating a people-first culture.
45:00 - Proximity and Partnerships in the New Economy Exploring strategies for independent distributors to leverage proximity and collaboration to compete.
53:20 - The Role of Narrative in Industry Transformation Dirk Beveridge highlights the power of storytelling to shape the perception and future of distribution.
1:02:30 - Looking Ahead to 2025: Predictions and Opportunities Panelists share bold predictions for the next year, from physical AI to the rise of employee empowerment.
1:14:00 - Closing Thoughts: Celebrating the Industry's Bright Future Final reflections on the resilience, innovation, and opportunities in wholesale distribution.
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From Ports to Policies: Navigating Wholesale's Next Big Challenges
10 Jan 2025
01:21:20
What role do automation, global policy shifts, and evolving labor markets play in shaping the future of wholesale distribution?
In Episode 123, Around the Horn in Wholesale Distribution explores some of the most pressing issues affecting the wholesale and manufacturing sectors in the new year.
The New Year is off to a bang, as we're already seeing some big-ticket items affecting the world of wholesale distribution and manufacturing: the resolution of the East and Gulf Coast port labor disputes; the ripple effects of manufacturing slowdowns in China; and the implications of new tariffs introduced by Mexico.
In addition, we discuss emerging technologies like AI-powered robotics and smart tools that are revolutionizing efficiency in industrial applications.
We also reflect on the intersection of digital transformation, customer expectations, and branding strategies in modern wholesale distribution. So no matter how you look at it, automation, policy shifts and the labor market are playing a huge role in the coming year, so listen in and get informed!
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It's time for predictions for the New Year - and new resolutions for success! How will economic shifts, evolving supply chains, and emerging technologies shape wholesale distribution in 2025?
Episode 122 of Around The Horn in Wholesale Distribution dives into these critical topics and more, including the global impact of tariffs, nearshoring strategies, and manufacturing technology breakthroughs.
Hosts Kevin Brown and Tom Burton also discuss the pivotal role of automation, the implications of cybersecurity threats, and the transformative power of AI. 2025 will be one whopper of a year - who's ready for it?
Chapter Headings:
[0:00] New Year and Housekeeping Updates Reflecting on 2024 and setting the stage for 2025.
[5:45] The U.S. Budget and Government Efficiency Exploring the role of AI and business leaders in reshaping government spending.
[14:30] Tariffs and Supply Chain Shifts The impact of increased tariffs on businesses and the scramble for alternative sourcing.
[21:10] Mexico’s New Tariff Strategy Mexico’s economic positioning and its global implications.
[26:45] Port Automation and Labor Strikes Challenges and potential resolutions in the automation debate for U.S. ports.
[34:15] Manufacturing Technology Wins of 2024 Innovations like 5G connectivity, robot dogs, and data-driven maintenance.
[41:00] E-commerce and Digital Transformation in Distribution How manufacturers like Kimberly-Clark are balancing direct sales with distribution partnerships.
[48:20] The Role of AI in Distribution and Manufacturing Predictions for 2025, including physical AI and global collaboration.
[55:00] Leadership Lessons: The Debate on One-on-One Meetings Benefits and drawbacks of traditional management practices.
[1:02:30] Wrapping Up: Guests, Trends, and Future Episodes Insights on upcoming guests and the vision for 2025.
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What's Coming Next in Wholesale Distribution & Manufacturing, with Mark Brohan
20 Dec 2024
01:17:37
Are distributors and manufacturers ready to meet the challenges of economic uncertainty, AI-driven transformations, and evolving buyer expectations?
In episode 120, we're joined by guest Mark Brohan to explore the key trends shaping wholesale distribution and manufacturing as 2024 comes to a close. Will macroeconomic confusion be sparked by interest rate changes? What about the resurgence of onshoring and nearshoring, and the rise of B2B e-commerce marketplaces?
Mark Brohan provides valuable insights into how digital transformation and AI are reshaping the industry, with a particular focus on data-driven decision-making, warehouse automation, and personalized buyer experiences. Mark shares his expertise on the intersection of digital commerce and supply chain strategy, highlighting the importance of modernizing systems to meet the needs of digitally savvy buyers.
From the impact of geopolitical tensions on sourcing strategies to the ever-growing competition in the distribution sector, this episode asks that all-important question in a rapidly changing landscape: what's next?
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Wholesale Distribution Insights: Tariffs, Small Business Confidence, and AI in B2B Sales
13 Dec 2024
01:21:02
In this trans-Pacific episode, Kevin checks in from his Hawaiian vacation to join Tom in a rich discussion on the intersection of macroeconomic trends, wholesale distribution strategies, and emerging technologies. What are the implications of rising small business confidence, evolving tariff policies, and the AI-driven solutions that are shaping the future of distribution and manufacturing?
Key segments include insights into how distributors are strengthening contractor relationships, the rising importance of e-commerce in B2B sales, and the transformative role of AI in optimizing operations. Kevin and Tom shed light on the economic drivers and technological innovations influencing the industry.
As always, listeners are treated to practical takeaways as Kevin and Tom analyze the news - from leveraging AI for structured data analysis to fostering customer-centric strategies that align with evolving buyer expectations. The episode underscores the importance of adapting to new trends while maintaining a firm grasp on traditional values like service and reliability.
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Blockchain, AI, and The Modernization of Wholesale Distribution
06 Dec 2024
01:07:56
The blockchain ain't just for crypto anymore...
As the new U.S. administration embraces emerging technologies to create cost-effective efficiencies, so goes the world of wholesale distribution and manufacturing. and we're here to guide you along this exciting new path!
In this episode of Around The Horn in Wholesale Distribution, we explore how blockchain and AI are reshaping the future of wholesale distribution and manufacturing. We first break down the role of blockchain in procurement transparency and traceability, explaining how smart contracts could drastically reduce administrative costs and processing cycle times.
Then, we discuss the increasing adoption of AI in B2B e-commerce, emphasizing its potential to enhance customer experiences and streamline digital sales.
And then it's a deep dive into the news: updates on U.S. manufacturing activity, insights on the impact of tariffs on global trade, and highlights of the growing demand for watchable podcasts as an engagement tool for modern audiences.
Packed with actionable takeaways and expert perspectives, this episode is a must-listen for distributors navigating today’s dynamic business environment.
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The Future of Distribution: Smart CRM, Nearshoring, and Economic Trends
22 Nov 2024
01:13:53
What’s the future of wholesale distribution amidst economic shifts and technological innovation?
Episode 117 of Around the Horn in Wholesale Distribution dives into the pressing challenges and opportunities facing wholesale distribution and manufacturing today. Hosts Kevin Brown and Tom Burton explore the economic landscape, supply chain complexities, and how AI-driven innovations like smart CRMs and digital twins are reshaping the industry.
How will potential tariffs, geopolitical tensions, and inflation impact your business? Are you ready to embrace the transformative power of AI, from predictive insights to automating purchasing decisions? What role will nearshoring and advanced manufacturing technologies play in stabilizing supply chains and fueling growth?
Join Kevin and Tom as they unpack these questions, highlight key economic indicators, and share actionable insights for manufacturers, distributors, and sales leaders navigating this rapidly changing landscape.
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How Strategic Purchasing Might Insulate you From Tariffs
28 Mar 2025
01:30:09
Are tariffs about to be the atom bomb to wholesale distribution?
In this dynamic and wide-ranging episode, co-hosts Kevin Brown and Tom Burton return to the mic and dive into the latest economic headlines, technology shifts, and trends in wholesale distribution and manufacturing. With the U.S. economy riding a rollercoaster of inflation concerns, tariff changes, and shifting consumer confidence, Kevin and Tom dissect what it all means for supply chains, distributors, and the businesses that rely on them.
From front-loaded purchasing in anticipation of tariffs, to the potential renaissance in American manufacturing, to how AI and outdated systems are reshaping B2B e-commerce — this episode is a must-listen for leaders navigating the chaos and opportunity in today’s industrial landscape.
The co-hosts also spotlight what it means to have real supply chain resilience, why U.S. manufacturing investments from global giants like Schneider Electric are such a big deal, and how generative AI can help unify sales and marketing to drive business growth. Plus, they share insights on company culture, cybersecurity risks, and what leadership looks like in a rapidly evolving industry.
Key Takeaways:
Tariff Uncertainty Is Fueling Short-Term Activity: Businesses are front-loading purchases to beat potential tariffs, creating ripple effects in supply and pricing.
Supply Chain Resilience Is Now as Critical as Cybersecurity: 80% of executives rank supply chain resilience as a top priority — not just operationally, but strategically.
Outdated Tech Is Crippling Growth: A McKinsey report and industry surveys point to outdated systems and siloed data as the #1 barrier to digital progress.
AI Is Reshaping the Sales-Marketing Relationship: Generative AI can help bridge departmental gaps, improve customer engagement, and drive smarter sales strategies.
Cybersecurity Must Be Taken Seriously: 1 in 5 SMBs may not survive a cyberattack — making data hygiene and vendor trust non-negotiable.
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How Tariffs and Taxes Will Impact Global Manufacturing and Distribution, With Guest Alex Chasovsky
15 Nov 2024
01:23:28
What a week! With barely time to catch their breaths, hosts Kevin Brown and Tom Burton are joined by Alex Chasovsky from the Bundy Group to look at how policy changes might affect manufacturers, wholesale distribution, and the global supply chain.
The episode dives into the current economic landscape, particularly in light of recent Federal Reserve meetings and interest rate discussions. Alex shares his insights on the dichotomy between the consumer side of the economy, which appears strong, and the struggles faced by the industrial sector, particularly in manufacturing and distribution.
We then explore the implications of potential tariff changes under the new Trump administration, touching on the need for balanced trade practices and the impact of tariffs on various industries. We also look at the likelihood of tax cuts and regulatory changes that could benefit manufacturers, highlighting the challenges of navigating fiscal policy in a high-interest-rate environment.
The takeaway? It's all about the importance of staying informed and adaptable in a rapidly changing economic landscape.
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The Impact of Political Change on Wholesale Manufacturing and Distribution
08 Nov 2024
01:16:46
So...did some big event happen recently?
A change in administration means a change in policy, and in some cases, a BIG change. What does this mean for wholesale distributors and manufacturers?
On this week's episode, we start with the Federal Reserve's recent decision to cut interest rates by a quarter point, marking the second cut of the year. What are the the implications of this move and subsequent rate changes?
We also analyze the latest Purchasing Managers Index (PMI) data, which showed unexpected growth in the services sector, and discuss how this might influence the manufacturing and distribution landscape. And what was Wall Street's reaction to the recent elections and the potential for a business-friendly environment under the new administration?
In our manufacturing and distribution segment, we explore an article that outlines how the new administration's policies may impact corporate tax rates, labor rights, and trade policies.
As we move into e-commerce and marketing, we share four key tips for B2B marketers to optimize their strategies for 2025, focusing on adapting to expanding buying groups and leveraging intent data. We also discuss the continued dominance of Amazon in the B2B marketplace and the need for distributors to provide unique value propositions to compete effectively.
Finally, we touch on the critical importance of cybersecurity in the tech landscape, highlighting the need for businesses to reassess their priorities in light of increasing cyber threats.
Join us next week as we welcome Alex Chesovsky, an expert in economics and distribution strategy, to further explore these topics and provide insights into the future of our industry. Don't forget to subscribe to our newsletter for the latest updates and insights!
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Insights on Growth, Inflation, and Supply Chain Challenges for Wholesale Distributors
01 Nov 2024
01:16:07
Is another rate cut coming? And what's happening with China's first manufacturing expansion in months? And is that a reduction in inflation we're seeing???
The latest data indicates that the U.S. economy grew at a slower-than-expected pace of 2.8%, alongside inflation figures and job growth statistics. The conversation highlights the potential for an interest rate cut in the upcoming Federal Reserve meeting, driven by these economic indicators.
Meanwhile, in the global markets, we discuss China's manufacturing activity, which has shown signs of expansion for the first time in six months. This uptick could have significant implications for U.S. exporters, particularly in agriculture and technology. But lookout for ongoing geopolitical tensions, particularly in the Red Sea and Suez Canal, that could hinder supply chain stability.
In our manufacturing and distribution segment, we explore the potential resolution of the Boeing strike and its implications for the industry. We also delve into B2B marketing strategies, drawing parallels between trick-or-treating (it's the season!) and effective marketing practices, emphasizing the importance of consistency, variety, personalization, and balance in outreach efforts.
Finally, we discuss the growing interest in AI among B2B companies, highlighting the challenges they face in implementing effective AI strategies due to siloed data and lack of cohesive planning. Two words: harmonizing data.
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The Future of Wholesale Distribution: Trends, Tariffs, and Technology
25 Oct 2024
01:11:26
Did you hear the news? There's an election coming up...
We're not flashing our yard signs on this week's episode. Rather, we're taking a look at what the future may hold for wholesale distributors in an ever-changing political, technological, and financial landscape. We kick off by discussing the current economic landscape, including weakening manufacturing in Japan and its implications for the global economy. The conversation touches on the anticipated rate cuts by the Federal Reserve and the ongoing balancing act between inflation and economic growth.
We then shift our focus to the escalating U.S.-China trade tariffs, exploring the geopolitical ramifications and the potential inflationary effects on global markets. The discussion highlights the importance of staying informed about supply chain dynamics, especially as companies navigate these turbulent waters.
Next, we delve into the future of supply chain management, emphasizing the rise of artificial intelligence and its expected market growth. We stress the importance of viewing AI as a long-term investment rather than seeking immediate returns. The episode also covers key trends such as data analytics, sustainability, and the need for workforce development in the face of technological advancements.
In our manufacturing and distribution segment, we revisit the bankruptcy of True Value Hardware, discussing its impact on local businesses and the broader distribution network. We highlight the challenges faced by smaller retailers and the potential for consolidation in the industry.
Finally, we explore the evolution of B2B marketplaces, noting the shift from niche to mainstream and the importance of customer obsession in driving revenue and profits. We conclude by emphasizing the need for businesses to adapt to changing market conditions and to leverage technology to enhance customer relationships.
Join us as we unpack these critical topics and provide insights that matter to wholesale distributors and manufacturers. If you want to stay updated, don't forget to subscribe to our newsletter and follow us on our social media channels!
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Swarm AI and Its Impact on Wholesale Distribution.
18 Oct 2024
01:21:14
Not to sound like a broken record, but the almost-daily advancements in AI make it nearly impossible for wholesale distributors to ignore the coming tide. Now, with Swarm AI's latest development, is the dam about to burst?
In this episode of Around the Horn in Wholesale Distribution, we take a look at this and all the latest trends impacting the wholesale distribution and manufacturing industry. From supply chain resilience to labor market fluctuations to the effects of the east coast hurricanes, we analyze how global events and market trends are shaping the future of distribution.
Supply Chain Vulnerabilities: Why are companies easing up on their supply chain strategies despite ongoing challenges in regions like the Panama Canal and South China Sea? Are businesses ignoring the lessons learned from the pandemic?
Labor Market Trends: What impact will the Boeing machinists' strike and other labor disruptions have on wholesale distribution? Are we headed for more job losses, or will the market stabilize?
Private Equity and Distribution: How is private equity influencing the distribution industry, and what does the bankruptcy of True Value reveal about the future of smaller wholesale businesses?
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Is AI Helping Yet In Wholesale Distribution & Manufacturing?
11 Oct 2024
01:17:18
With all the hype around the AI revolution, one question remains: is AI actually helping wholesale distributors and manufacturers?
This week, hosts Kevin Brown and Tom Burton explore this question while diving into the latest industry trends impacting manufacturers, wholesale distributors, and the global supply chain.
From inflation’s effect on interest rates to the evolving geopolitical landscape, Kevin and Tom discuss the forces shaping the industry. Plus, learn how to harness AI for supply chain optimization and unlock insights that can drive your business forward. Tune in for practical tips and expert analysis to keep your organization competitive in 2024 and beyond.
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The Pause In The Dock Strike And Its Effect On The Supply Chain, with Guest Scott Costa
04 Oct 2024
00:49:38
The massive dock strike on the eastern seaboard dominated the news this week as it threatened to literally upend the United States economy. But just as quickly as it sent shockwaves through the world of wholesale distribution and manufacturing, it came to an abrupt end.
Or did it?
The strike is suddenly "on pause" as dockworkers return to their jobs with a tentative agreement on wages, diverting a potential economic disaster, but leaving the future uncertain. This week, we're joined by Scott Costa, publisher at tED magazine, to take an in-depth look at how the east coast dock strike—or lack thereof—effects not only the business of wholesale manufacturing and distribution, but the supply chain as a whole. In the wake of Covid, supply chain risk has become severe, systemic, and strategic. Can it survive a blow of this magnitude?
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What A Difference A Week Makes: The Fed's Big Decision
21 Sep 2024
01:21:05
Well, well, well...somebody owes someone a steak dinner...
This week, world markets could finally exhale as the Fed announced a 50 basis-point cut to interest rates. To some, it was larger than expected, while to others, it was either late or never should have happened at all. This week, Kevin and Tom unpack the big move and what it means for wholesale distributors and manufacturers.
But this week held a lot more interesting news than just the rate cut. According to a recent report, 97% of all supply chain leaders surveyed said that they're facing challenges with supply chain metrics, while only 44% currently track customer satisfaction as a key performance indicator. All this while supply chain executives may be losing the strategic gains they made with their C-suite counterparts during the pandemic. What forces are shaping the supply chain now, and how can they be managed?
And if that isn't enough, Industry Today reports that manufacturers will need to re-think how they do everything. Like it or not, they are entering a period that demands transformation, meaning an intense, organization-wide program that shifts performance, starting with the top line.
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The Top Supply Chain Optimization Strategies, With Guest James Gilman
13 Sep 2024
01:24:07
Supply chain optimization has never been more critical in today’s wholesale distribution market. A stunning 83% of businesses are now focused on creating customer-centric supply chains to improve service and offer flexible delivery options. In fact, the market is set to skyrocket almost $50 billion over the next eight years.
This week, Kevin and Tom are joined by James Gilman, President of Perimeter Office Products, who gives his unique insight to the state of supply chain management and what can be done to improve it. We also take a look at how companies are using AI to improve efficiencies in their supply chain - and how to overcome the hurdles that come with it.
And of course, everyone is waiting with bated breath to see what the Fed will announce next week for rate cuts. The question at this point isn't "will there be a rate cut," it's "how much will the upcoming rate cut be?" We take a look at a few possible scenarios, and what the implications are of a large cut versus a small one.
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Economic Ambiguity and Important Lessons For B2B Marketers.
06 Sep 2024
01:16:05
Markets are confused. Investors want rate cuts because they are a tailwind for growth. But rate cuts tend to be driven by negative economic data, and the economic data is...weird.
So is a rate cut coming, and if so, how much should it be? and what will this mean for wholesale distributors?
This week, we cut through the economic confusion to bring you informed perspective on the economy, rate cuts, and the implications for wholesale distributors and manufacturers.
We also take a look at some important lessons that B2B marketers can learn from the world of B2C eCommerce. Here's a hint: storytelling is a good start, let's really start talking about customer personalization.
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Strategic Uncertainty, M&A Shakeups, and the Role of Data in a Changing Industry
21 Mar 2025
01:25:10
In this week’s episode, hosts Kevin Brown and Tom Burton are joined by John Gunderson, a distribution industry veteran and partner at Channel Marketing Group. The trio dives deep into the shifting economic landscape, major M&A developments—especially the QXO/Beacon deal—and the rising importance of data, AI, and digital transformation in wholesale distribution.
From interest rates and tariffs to distributor strategy and evolving ecommerce trends, this episode is packed with insights for navigating uncertainty and identifying competitive advantage in 2024.
Guest Spotlight: John Gunderson
With a background in category management, pricing, sales, and marketing at Crescent Electric, HD Supply, and Motion Industries, John brings a wealth of hands-on experience to the conversation. Now a key contributor at Modern Distribution Management (MDM) and Channel Marketing Group, John is shaping the conversation on industry trends through content, consulting, and direct engagement with leading companies across distribution channels.
Key Takeaways:
Uncertainty Creates Opportunity: Distributors can gain market share during volatile times by leveraging strong inventory positions, buying power, and smart pricing strategies.
QXO’s Bold Moves: The recent acquisition of Beacon by QXO signals a new phase in distribution, where technology, private equity, and legacy markets collide.
Tariffs and Policy Shifts: New tariffs, deregulation, and potential tax breaks signal a broader governmental strategy to boost domestic manufacturing—a move that may mark a historic inflection point.
Data-Driven Strategy is Essential: Companies like Graybar are taking the lead by leveraging ERP integrations and customer data to streamline operations and deepen customer relationships.
Digital Transformation Isn’t Optional: The top-performing companies are not just digitizing—they’re integrating AI, ecommerce, and real-time intelligence into their operations to stay ahead.
AI is Moving from Concept to Action: Conversational commerce and agentic AI are reshaping how B2B buyers interact with distributors. Success will depend on moving beyond surface-level applications.
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Fed Rate Cuts: What It Means For Wholesale Distribution and Manufacturing
23 Aug 2024
01:16:02
This week, Fed Chairman Jerome Powell all but signed off on an upcoming rate cut. The market responded immediately, and a collective cheer went up among businesses and consumers alike.
But the question remains: how much of a cut will we see? And will there be multiple small cuts over time or a large single cut to supercharge growth? Oh, and does this mean a soft landing for the economy - no recession?
More importantly, what does this mean for wholesale distribution?
In this episode, Kevin and Tom look at all the implications of an upcoming rate cut (aside from the prospect of a lost bet and a steak dinner), including how jobless claims, business activity, and the general state of the economy factor into what's ahead.
And of course, we have a deep analysis of all this week's news in AI, B2B eCommerce, M&A, cybersecurity and supply chain!
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How AI Will Impact B2B Customer Experience and Manufacturing Alike
16 Aug 2024
01:15:18
More and more, AI for B2B is more than a way to manage customer data: it directly impacts the customer experience. This week, Tom and Kevin dive into the transformative power of AI in wholesale distribution and manufacturing, exploring how it's reshaping the industry as we know it.
With recent advances pushing the boundaries of what AI can achieve, businesses are faced with the challenge of balancing human intuition with machine efficiency. We dissect key insights from recent articles, including how AI is redefining customer interactions in the B2B space and its role as a digital bridge to Industry 4.0.
As AI continues to evolve, what does the future hold for customer relationships and production processes? Tune in as we explore the crossroads of human and machine, and what it means for the future of your business.
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Has AI Hype Peaked? And Why Branding Is So Important in B2B
10 Aug 2024
01:06:43
As you may have noticed, the stock market took a nose dive last week, prompted in no small part to AI-driven tech stocks lowering revenue expectations. This has led many to wonder, is the AI Bubble about to burst?
On this week's episode, we take a closer look at whether AI is the technological revolution it has been touted to be. Will it cure cancer and lead to a life of leisure, or is it just another hammer in your tech tool belt, there to use when called for?
We also take a look at why branding is such an important key to B2B success. DTC marketers talk a lot about differentiation and identity, and find themselves mostly ignored in the B2B world...but do they have a point?
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The Effect of Amazon’s Reclassification and Lower Inflation on B2B eComm
02 Aug 2024
01:10:50
Last week, the Consumer Product Safety Commission determined that Amazon—normally considered an eCommerce company—is in fact a distributor, and therefore responsible for faulty items sold on its site and packed and shipped through its fulfillment service.
Whoa! What will this mean for B2B eComm? Especially in light of the fact that B2B buyers are making purchases online more than ever before, according to the 2024 B2B Buyer Report from Sana Commerce, and it's their experience that determines their decision-making.
Meanwhile, U.S. labor costs increased moderately in the second quarter as private sector wages grew at the slowest pace in 3-1/2 years, providing evidence that inflation is firmly on a downward trend.
How do these events connect, and what does it mean for Wholesale Distributors?
On this week's episode, Tom and Kevin connect the dots from the latest economic news to provide insights to the newest developments in distribution, manufacturing, supply chain, M&A, cybersecurity, technology, and more.
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In this episode, our incredible panel does a mid-year review of the trends, challenges, and technologies impacting the wholesale distribution industry, as well as insights to what to expect through the rest of 2024.
On behalf of all of us at ATHIWD, we'd like to thank each and every one of you who has listened, subscribed, participated, or simply provided encouragement for the podcast. We would never have reached our 100th episode without you, and we look forward to the next 100 with all of you along for the ride!
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Innovations, Supply Chain, and Gen Z: The New Drivers of Wholesale Distribution
19 Jul 2024
01:06:47
According to logistics execs, the trucking industry is turning a corner after a prolonged freight recession that succeeded the Covid boom in transportation rate and services. Could it be that innovation is driving a new era in logistics and supply chain management?
In this episode, we'll take a look at some of the innovations driving wholesale distribution and manufacturing, including some of the digital solutions that help maximize manual resources and enhance production accuracy, quality, and efficiency.
We also look at the workforce that will be both driving and benefitting from these innovations: Gen Z. Though their priorities may be different from previous generations, these workers may prove to be more loyal and focused than the others before them.
And don't forget: next week, we celebrate our 100th Episode! Join us for a live event with special guests you'll never forget!
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Big Economic News and The Changing Face of B2B Marketing
12 Jul 2024
01:13:42
Inflation fell in June for the first time since 2020. Good news! Retail imports continue to rise despite supply chain challenges. Good news! Manufacturing technology orders grew in May. Good news! The Fed Chairman said, “reducing policy restraint too late or too little could unduly weaken economic activity and employment."
Uh oh...
This week's busy slate of economic data paints a different picture, depending on how you look at it, and Kevin & Tom are here to give it all some perspective. Will the Fed cut rates as predicted in September, and what will the result be for wholesale distributors and manufacturers?
Meanwhile, B2B marketing and eComm continues to evolve at a rapid pace. 53% of B2B organizations now say shifting revenue from in-person to online sales is one of their top priorities. But this occurs in an environment where more customers are saying personalization and emotional sentiment are missing from B2B marketing.
How can the two reconcile?
Join us as we count down to our 100th episode! We've got insights you don't want to miss.
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Is Amazon Business dominating the wholesale distribution landscape, or is it legitimately providing an indispensable supply chain management and eComm solution to B2B companies? In other words, are they a godsend to wholesalers, or are they the enemy?
In this week's episode, Tom and Kevin take a close look at some of the news stories surrounding developments at Amazon Business, and their effect on wholesale distributors and manufacturers, big and small. There's no denying that Amazon's purchasing and supply chain power is incredible, but is it the best solution for your business?
To complicate matters, ship backups that plagued seaports during the Covid pandemic are making a comeback, as vessel diversions because of attacks in the Red Sea trigger gridlock and soaring costs at the start of the peak shipping season.
Mix in the fact that only 16% of manufacturing leaders globally report they have real-time, work-in-progress monitoring across the entire manufacturing process, while B2B marketing leaders have their eye on AI as a new tool to improve the quality and quantity of their programs, and you have some complicated issues to work out.
But that's why we're here! Join industry experts Tom Burton & Kevin Brown for this insightful and eye-opening episode.
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The New B2B Marketing: Prompt Engineering, AI, eCommerce & More.
21 Jun 2024
01:09:45
It's the new FOMO: Fear of Marketing Overload. Ass new tech development promise to revolutionize the marketing landscape of B2B, how do you keep up with new platforms, new methodologies, and of course, new advancements in AI?
In this week's episode, Tom and Kevin sort the truth from the hype to help wholesale distributors and manufacturers make sense of data, technology, and strategic thinking in modern B2B marketing. We start by taking a look at prompt engineering in AI and its significance in obtaining relevant and precise responses. Believe us - this is not hype: this is one of those things that effective marketers need to understand.
The truth is, the role of marketers in today's digital landscape is quickly evolving, but the new tools available and best practices currently emerging will make the job faster and more effective. So join us for an episode filled with valuable insights for businesses looking to navigate the complexities of the modern marketing and technology landscape.
And remember to join us soon for our special 100th episode celebration! We'll be featuring some of our favorite all-time guests and more surprises. Details coming soon!
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The Power of AI in Distribution and Marketing Strategies, With Guest Max Meister
14 Jun 2024
01:23:07
Best Practices. It's a term we hear all the time and use just as frequently. But as we constantly try to define and codify what those best practices are, one of the major questions is, "Am I getting the big picture here, or am I leaving something important out?"
To ensure we're looking at best practices from a macro view, we brought in a guest from Bavaria: Max Meister from Ludwig Meister, one of the largest distributors in Germany. Max shared insights into his unique approach to business, which includes using technology like AI and machine learning to enhance operations. For Max, it's all about aligning goals across departments, such as marketing, sales, e-commerce, and purchasing, to ensure a cohesive strategy.
We also touch on the significance of providing value to customers through meaningful conversations and leveraging data to drive decision-making. How much should you know about a customer in your conversations? Is there such a thing as "too much" in this case?
We then look at the impact of AI on modern manufacturing, the importance of data quality in marketing strategies, and the need for continuous adaptation and pivoting in response to changing business landscapes. The conversation highlighted the evolving role of sales and marketing departments, emphasizing the need for collaboration and goal alignment to achieve organizational success.
Are you ready to get outside your comfort zone? Want to look at your organization from a different angle and get a fresh perspective from our European partners? Then have a listen to Max's innovative strategies and focus on customer value. It really serves as a testament to the importance of embracing digital transformation and fostering a culture of continuous improvement in today's competitive business environment.
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Introducing Around The Horn 2.0, with Guest Brendan Breen
20 Mar 2025
01:02:02
Welcome to the inaugural episode of Around the Horn 2.0! This new podcast builds upon the success of Around the Horn in Wholesale Distribution, offering deeper, more expansive discussions on critical issues affecting the distribution and manufacturing industries. Unlike its predecessor, which focuses on weekly industry news, Around the Horn 2.0 provides a platform for extended, insightful conversations with leading voices in the space.
To kick things off, hosts Kevin Brown and Tom Burton welcome Brendan Breen, President of the Industrial Supply Association (ISA). Brendan was among the first guests on the original Around the Horn podcast, making him the perfect choice to help launch this next evolution of the show.
In this episode, Brendan shares his journey in association leadership, discusses how ISA supports industrial distributors and manufacturers, and explores the trends shaping the future of the industry. The conversation dives deep into digital transformation, workforce challenges, data-sharing across the supply chain, and the upcoming ISA24 Conference in Nashville.
Key Topics & Timestamps:
[00:00 - 07:15] Introduction & The Purpose of Around the Horn 2.0* Why this new podcast? Differences from the original Around the Horn show. Monthly episodes and the flexibility to go live for major industry events.
[07:16 - 15:30] Guest Introduction: Brendan Breen’s Journey in Industrial Distribution From association management to leading ISA. The role of ISA in serving manufacturers, distributors, and independent reps.
[15:31 - 25:00] The State of the Industry: Legacy Companies & the Next Generation ISA’s 120-year history and its evolving mission. How generational leadership is shaping the future of distribution.
[25:01 - 37:45] People as a Competitive Advantage Why investing in talent is more critical than ever. How emerging leaders are reshaping company cultures.
[37:46 - 50:10] Digital Transformation & AI in Distribution Many large distributors still lack CRM systems—why? How AI and automation can enhance (not replace) human expertise. The risks of adopting too many tech tools without a strategy.
[50:11 - 55:30] Collaboration & Data Sharing in the Supply Chain Overcoming traditional channel conflicts. How manufacturers and distributors are working together in new ways.
[55:31 - 1:01:00] ISA24 Conference: What to Expect Key speakers and topics, including economic outlooks and government policy. Networking opportunities and why this event is a must-attend for industry professionals. Final thoughts from Brendan, Kevin, and Tom.
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Navigating the Marketing, Distribution, and Manufacturing Challenges of AI Integration
07 Jun 2024
01:14:33
Ready or not, AI is making a huge impact in wholesale distribution and manufacturing (and in our opinion, it's definitely better to be ready than not).
In this week's episode, Kevin and Tom look at that basic challenges facing businesses that want to—or at least know they should—adopt AI. We start by discussing the most common issues businesses face when integrating AI into marketing strategies. How does AI help with relevance, confidence, and trust in customer acquisition and retention?
And have you heard about Amazon using generative AI to scan packages for defects? How does this highlight the potential for AI to enhance quality control processes in distribution and manufacturing? Can this kind of technology optimize human roles or replace them?
Furthermore, we explore the evolving landscape of B2B marketing, focusing on the shift away from traditional MQL approaches towards more customer-centric strategies. Nothing can replace the need for seamless e-commerce experiences to build customer confidence and trust...but can AI assist with that, too?
Finally, we delve into the distinction between open and closed AI systems, discussing the implications for executives and decision-makers in choosing the right AI solutions for their organizations. This episode provides valuable insights into the intersection of technology, marketing, and AI in the modern business landscape.
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Navigating Trends In Wholesale Distribution With Eric Hoplin of The NAW
31 May 2024
01:06:12
If you're looking for insights to the current state of wholesale distribution, there's perhaps no greater authority than Eric Hoplin, Chief Executive Officer at the National Association of Wholesaler-Distributors. In this episode, Eric sits down with us for a very special hour to provide his unique perspective on a variety of topics.
From the impact of technology, to mergers and acquisitions, to the importance of family-owned and employee-owned businesses, Eric spills the tea on the most important topics in wholesale distribution. We also touched on the challenges and opportunities in the industry, such as supply chain issues, port labor talks, and the influence of Chinese investments in Latin America.
It's one of our most insightful episodes yet, highlighting the importance of technology, talent, and strategic planning in the evolving landscape of wholesale distribution.
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Building Strong B2B Brands in the Age of AI Marketing, With Guest Jonathan Bein
24 May 2024
01:14:03
The wholesale distribution landscape is changing fast, and in this week's episode, we've got the insight and information to help you make heads or tails of it. We're joined by Dr. Jonathan Bein, Managing Partner at Distribution Strategy Group and a seasoned entrepreneur who leverages his marketing, technical, and sales expertise to develop clear value propositions based on economic value.
In this episode, we start by discussing the importance of making promises to customers and how it can significantly impact market share growth. The conversation also touched on the evolving landscape of SEO with the integration of AI in search engines, emphasizing the need for businesses to adapt to these changes.
Next, we explore the significance of product data enrichment and the shift towards multimodal content in marketing strategies. Yes, it's a mouthful, but we help you make sense of it! In essence, we highlight the importance of focusing on the top revenue-generating SKUs and enhancing product data to meet consumer expectations.
Perhaps most importantly, we examine the role of branding in B2B marketing and distribution, emphasizing the value of creating strong brands in a competitive market. The conversation underscores the shift towards value-driven marketing in the B2B sector and the need for distributors to focus on building effective brands to stay competitive.
If you like this episode, please do us the favor of a good review! And remember to follow Jonathan Bein on LinkedIn!
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The Impact—And the Future—of AI in Wholesale Distribution and Manufacturing
18 May 2024
01:08:41
AI is changing the landscape of B2B eCommerce faster than we can imagine...and sometimes, faster than businesses can keep up with. In this episode, Kevin and Tom discuss the challenges—and improvements—AI can pose to the economy, supply chain, manufacturing, distribution, e-commerce, marketing, cybersecurity, and more.
We start by taking a deep dive into the recent announcement by OpenAI regarding their new multimodal model, GPT-4. What will be the potential impact of this new technology on different roles within organizations, such as field salespersons, inside salespersons, and counter persons?
The big question, however, is will AI for business enhance efficiency, provide valuable business insights, and potentially transform the way sales interactions are conducted? Or will the challenges and cultural shifts that may arise with the adoption of such advanced technologies change the very model of wholesale distribution and manufacturing as we know it?
If you're looking for valuable insights into the evolving landscape of technology and its implications for distribution and manufacturing, this is an episode you won't want to miss!
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The Challenges of Thought Leadership in AI, Marketing & Manufacturing
10 May 2024
01:08:49
As AI advances on a seemingly daily basis, wholesale distributors have a new tool to establish thought leadership, create marketing innovations, and deepen partnerships with manufacturers.
But how does this new tool work? And is it authentic?
On this week's episode, Kevin and Tom take a closer look at the impact of B2B AI on content creation, and the importance of authentic thought leadership in marketing. (Hint: it's all about the need for data-driven marketing strategies and the challenges of content authentication in the age of AI-generated content).
We also touch on the significance of brand integrity and the use of blockchain technology for content authentication.
The discussion also moves into the importance of security in Generative AI projects, emphasizing the need to prioritize security measures in AI initiatives.
If you're looking for insights to the current trends and challenges in the wholesale distribution and manufacturing industry—with a healthy dose of the importance of data, authenticity, and security in marketing and technology initiatives—this is an episode you won't want to miss!
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B2B Buyer Signals and AI: The Implications For B2B Organizations
03 May 2024
01:14:05
Do you know what a buying signal is? Could you read one if you saw one? And if you can recognize them, what do they tell you?
If you're a little lost, you're not alone. Buying signals refer to the various behaviors, content consumption, and social interactions that indicate a potential buyer's interest and engagement with a product or service. In this episode, we look at how finding them, and reading them correctly, is a key to understanding (and nurturing) the customer journey.
And ready or not, AI has become a powerful tool—and an influence—in wholesale distribution and manufacturing. Like an octopus, its tentacles have spread into every facet of business. This week, we look into the implications of the U.S. Homeland Security naming an AI Safety Security Advisory Board, highlighting the potential risks and benefits of tech giants influencing government decisions.
Furthermore, we explored the surge in AI-related lawsuits, particularly focusing on content creators and media organizations suing AI models for using their content without permission. This issue raises complex legal and ethical questions that may eventually reach the Supreme Court.
The landscape of technology is constantly evolving for wholesale distributors. Listen to this week's episode to help stay informed about the developments that affect your business the most.
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Navigating The Digital Landscape, From Content To ROI
12 Apr 2024
01:12:59
Let's face it: when it comes to the tech adoption curve, wholesale distributors and manufacturers can be a little behind (Are you? Hint: if you don't know what "adoption curve" means, you are).
On this episode, we dive into the critical role that digital resources play in driving both growth and customer engagement. From providing valuable digital content, to the challenges of balancing self-service experiences with the need for personalized interactions, we'll help you assess your own digital landscape...and show you how it directly impacts your ROI.
In addition, we take a deep dive into the news that affects wholesalers the most: the impact of inflation on the economy, the potential of the industrial metaverse for businesses of all sizes, and a new look at the building blocks for AI in your business.
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