Explore every episode of the podcast App Marketing by App Masters
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to Increase Organic Downloads Without Changing Keywords | 29 Sep 2026 | 00:16:36 | |
Check out AppScreens: https://appscreens.com/?via=am Can you increase organic app downloads without changing your ASO keywords? Yes, and in this video, Steve P. Young breaks down an ASO case study that achieved a 61% increase in downloads by optimizing and A/B testing App Store screenshots. Your keywords are only one part of App Store Optimization. Your screenshots, app icon, screenshot order, messaging, visual design, and product page experience can have a major impact on conversion. In this video, Steve shares real examples of screenshot A/B tests, including tests that delivered 13.8%, 30%, 45%, and 61% increases in downloads. You'll learn how to identify what to test, how to structure your experiments, and how to use AppScreens to create and test different App Store screenshot variations through Product Page Optimization (PPO). You will discover: ✅ Why App Store screenshots are critical for ASO ✅ How screenshots can increase organic downloads without changing keywords ✅ Real A/B testing examples with significant download increases ✅ How to run Product Page Optimization tests in App Store Connect ✅ How AppScreens makes screenshot testing faster and easier If you're serious about improving your App Store conversion rate, don't just optimize your keywords; test what happens after someone finds your app. Check out AppScreens using the link below and start experimenting with your App Store screenshots: https://appscreens.com/?via=am OLBG: Optimization of iOS Screenshots Brings 61% Conversion Boost: https://splitmetrics.com/customers/olbg-ios-screenshots-optimization/ 🚀 Need help growing your app? App Masters: You can also watch this video here: ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Cal AI’s Co-Founder Shares His App Growth Secrets | 26 Sep 2026 | 01:01:40 | |
How do you go from $9 in your bank account to building and selling a company in just 15 months? In this episode, Jake Castillo, co-founder of Cal AI, breaks down how they built and scaled one of the fastest-growing calorie-tracking apps using speed, influencer marketing, UGC, and relentless execution. Instead of relying primarily on paid ads, Cal AI built a massive distribution engine around 300+ influencers, 20+ TikTok accounts, and a high-volume content strategy, eventually leading to the company being acquired by MyFitnessPal. Jake shares what actually worked, including why giving creators more creative freedom can produce better-performing content, how to scale content across multiple accounts, and how Cal AI used App Store optimization to stand out in a crowded category. If you're building a consumer app, startup, or brand, or trying to figure out how to make influencer marketing actually work—this episode is packed with practical growth lessons you can apply. You will discover: ✅ How Cal AI scaled with 300+ influencers ✅ Why speed is becoming a major competitive advantage in the AI era ✅ How Cal AI used 20+ TikTok accounts to expand distribution ✅ Why letting creators control the content can outperform heavily scripted campaigns ✅ How to build a high-volume UGC engine without relying entirely on paid ads ✅ The App Store growth strategy that helped Cal AI stand out ✅ What Jake learned from taking Cal AI from $9 to acquisition in 15 months Learn More: Notes from the operator behind Cal AI: https://operatorsnotebook.beehiiv.com/ 🚀 Need help growing your app? App Masters: You can also watch this video here: https://youtube.com/live/_uEoWEQV5O0 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| The Viral App Idea Framework That Got Her 1M Users | 22 Sep 2026 | 00:08:32 | |
Join the App Founders Community: Nicole Cheung took her first app to 1 MILLION users in just 6 months, and it wasn't luck. In this video, she breaks down the exact viral app idea framework she uses to find viral app ideas before writing a single line of code. You'll discover: ✅ Why "I'd use this app" is the WORST reason to build it ✅ How to find an unsaturated niche on TikTok/Instagram (her cooking app example) ✅ How to test if a feature will go viral BEFORE you build it, using Figma ✅ Why validating in the market beats validating in your head every time This is a video from my full conversation with Nicole Cheung, who's scaled multiple apps to over $300K MRR and 300-400M monthly social views, without spending a dollar on paid ads. 🎥 Watch the FULL episode here: https://youtube.com/live/SdqUZGJM384?feature=share 📘 Grab Nicole's FREE 60-page growth playbook: 🐦 Connect with Nicole: 🚀 Need help growing your app? App Masters: You can also watch this video here: ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Live App Teardowns: App Growth Optimization | 19 Sep 2026 | 01:19:40 | |
What happens when Steve puts a real app under the microscope? In this episode, Steve did a live app teardown across different app categories, broke down what’s working, what’s not, and where there are opportunities to improve growth and monetization. From ASO and App Store screenshots to onboarding, paywalls, pricing, and conversion, Steve analyzes the key parts of the app experience and shares practical strategies developers can apply to their own apps. You’ll see the same frameworks Steve uses to evaluate apps and identify opportunities to increase downloads, conversions, and revenue. You will discover: ✅ ASO opportunities and keyword strategy ✅ App Store screenshot improvements ✅ Onboarding optimization ✅ Paywall and pricing analysis ✅ Growth and monetization ideas Learn More: Join the App Founder’s Community: 🚀 Need help growing your app? App Masters: You can also watch this video here: https://youtube.com/live/FnMoJ2oKZZo ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Paywall Strategy: How 2 Paywalls Tripled Trial Starts | 15 Sep 2026 | 00:09:39 | |
Join the App Founders Community: What happens when you show users 2 paywalls instead of 1? In this video, I break down a real-world paywall test that helped triple trial starts, from roughly 3% to 7.7%, without a major increase in downloads. You’ll see how the strategy works, why different users respond to different offers, and how adding a second paywall can give both ready-to-pay users and trial-driven users a path to subscribe. I’ll also break down the pricing strategy, social proof, weekly vs. yearly plans, and the number of paywall views you should aim for before diminishing returns set in. You’ll learn: ✅ Why 2 paywalls can outperform 1 ✅ How the first and second paywalls were structured ✅ Why social proof matters on your paywall ✅ How paywall views can impact revenue ✅ The 8 paywall views benchmark for diminishing returns ✅ How to think about paywall strategy and user psychology If you're working on app monetization, subscriptions, onboarding, or paywall optimization, this test is worth understanding. 🚀 Need help growing your app? App Masters: You can also watch this video here: ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| How He Built an $800K ARR App Using Simple Strategies | 12 Sep 2026 | 01:06:37 | |
What if you could build and launch an app without spending months worrying about retention, features, or a perfect product? In this episode, we’re joined by Chris Bick, founder of Bickster, who has built and launched 20+ apps, including an app generating $800K ARR by syncing Fitbit data with Apple Health. Chris shares his approach to building profitable apps: start with a simple MVP, launch quickly, learn from real users, and optimize what matters most: onboarding, paywalls, pricing, and distribution. We’ll also discuss how he approaches app ideas, why developers shouldn’t overthink retention too early, and how his experience across multiple apps, including a successful Bible app, has shaped his product and growth philosophy. You will discover :✅ How to validate and launch an app as quickly as possible✅ Why your MVP should be simpler than you think✅ How to approach onboarding and paywall optimization✅ Pricing strategies that can increase app revenue✅ How the Fitbit → Apple Health app reached $800K ARR✅ Lessons from building and launching 20+ apps Learn More:Bickster: App Store: https://apps.apple.com/us/app/fitbit-to-apple-health-sync/id1134998522 LinkedIn: https://www.linkedin.com/in/cbick/ 🚀 Need help growing your app? App Masters: You can also watch this video here: https://youtube.com/live/g8K_Y_zboNA ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Do This Before Running ANY Paid Social Media Marketing | 08 Sep 2026 | 00:20:16 | |
Before you spend money on paid social media marketing, make sure your creative is ready to convert. In this video, Steve P. Young breaks down the most important step to take before launching paid ads on Meta, TikTok, Instagram, Facebook, or YouTube: creative research and testing. You’ll learn: ✅ Why your ad creative can make or break a paid campaign ✅ The key metrics to watch, including hook rate and hold rate ✅ How to use SocialPeta for competitor ad research ✅ How to find trending ad creatives and study winning campaigns ✅ How to analyze competitors’ ad spend across Meta, YouTube, and other channels ✅ How to turn successful ad patterns into new creative ideas If you're building an app or game and planning to scale with paid ads, this is a framework you can use to research, test, and improve your campaigns before wasting thousands on ads that never had a chance. Have a question about running paid social media campaigns? Leave it in the comments. Planning to scale your app or game globally? SocialPeta provides deep insights into global advertising trends, localized creatives, and competitive strategies, helping growth teams expand into new markets with confidence. Start your data-driven expansion at: https://socialpeta.com/en?utm_source=appmasters&utm_medium=partner-0825 🚀 Need help growing your app? App Masters: You can also watch this video here: https://youtu.be/WaOrPQVLz08 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| B2B Strategies for a B2C App | 05 Sep 2026 | 01:15:19 | |
What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel? In this live session, we’re joined by Jason Mathew, Founder & CEO of LeadMeNot, a digital wellness platform helping people build healthier relationships with technology. Jason will share how LeadMeNot is expanding beyond traditional B2C app growth by selling licenses to universities, colleges, churches, therapists, and other organizations, turning institutional partnerships into a powerful acquisition and distribution channel. We’ll discuss the journey of building LeadMeNot, the challenges of B2C growth, and how B2B sales and institutional purchases can help apps reach hundreds or even thousands of users through a single partnership. You will discover: ✅ How to build a unique distribution channel for app growth ✅ How institutional purchases can drive app adoption ✅ How to approach B2B sales as a consumer app founder ✅ Strategies for expanding an app beyond traditional paid acquisition Learn More: Check out: https://www.leadmenot.org/ Follow on IG: https://www.instagram.com/leadmenotapp/ 🚀 Need help growing your app? App Masters: You can also watch this video here: https://youtube.com/live/AKWkaV88B38 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Best ASO Tools: Which One Has the Most Accurate Data? | 01 Sep 2026 | 00:09:45 | |
Try AstroASO: https://tryastro.app?aff=nWj08 Which ASO tool actually has the most accurate keyword data? In this video, Steve P. Young compares Mobile Action, AppTweak, App Radar, and Astro using real data from a newly launched app to assess their keyword popularity, difficulty, and ranking scores. You’ll also see the exact ASO workflow we use at App Masters, from finding keywords with ASO Mobile, validating traffic and competition, choosing keywords for your title and subtitle, and ultimately targeting the keywords most likely to drive downloads and revenue. You’ll discover: ✅ Which ASO tool has the most accurate data ✅ How Mobile Action, AppTweak, App Radar, and Astro compare ✅ How to identify low-competition keywords ✅ How to choose keywords for your App Store title and subtitle ✅ Why ranking #1 matters for downloads and sales ✅ The ASO workflow App Masters uses for its own apps If you're serious about App Store Optimization (ASO) and growing your app organically, this video will help you choose the right tools and build a more data-driven keyword strategy. Join the App Founders Community: 🚀 Need help growing your app? App Masters: You can also watch this video here: https://www.youtube.com/watch?v=Rd0CKrP2H4c ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy) | 29 Aug 2026 | 01:20:54 | |
What if the best app idea isn’t in your head, but hidden in the App Store? In this livestream, we’re joined by Mohamed Khaled Selim, an Egyptian indie app developer and former professional football player who transitioned from sports to software development. After building 10 unsuccessful apps, Mohamed discovered a different approach: start with the keyword, not the app idea. He’ll share how this keyword-first strategy helped him build a $5K MRR app, including how to identify underserved opportunities outside the US market and turn those gaps into profitable app ideas. We’ll also explore why non-US markets can be overlooked opportunities for indie developers, the advantages and challenges of targeting them, and how to validate an idea before investing months into development. You will discover: ✅ Why 10 failed apps led to a completely different approach ✅ How the keyword-first strategy works ✅ How to find app opportunities in non-US markets ✅ How to identify gaps in underserved markets ✅ How to validate an app idea before building it Learn More: Connect at: https://www.linkedin.com/in/mo-kh-selim/ Instagram: https://www.instagram.com/mokhselim/ 🚀 Need help growing your app? App Masters: You can also watch this video here: https://youtube.com/live/wMU3ADlptgo ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| The UGC Marketing Playbook Behind 300M+ Monthly Views | 25 Aug 2026 | 00:16:58 | |
Join the App Founders Community: Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why. In this video, she opens up the entire UGC Marketing Playbook: what she pays, how she finds creators, and how she gets brand-new accounts to actually go viral. You'll discover: ✅ Her exact base rate + CPM bonus structure ($10-30/post + tiered bonuses) ✅ Where to actually find UGC creators (beyond just posting on UGC platforms) ✅ Why she has creators start on BRAND NEW accounts, not their existing ones ✅ The "warm-up" strategy that trains the algorithm in 3 days ✅ Why you should follow micro accounts, not macro accounts (her Messi example) 🎥 Watch the FULL episode here: https://youtube.com/live/SdqUZGJM384?feature=share Grab Nicole's FREE 60-page growth playbook: Connect with Nicole: 🚀 Need help growing your app? App Masters: You can also watch this video here: ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| The Highest Performing Paywalls for Apps | 22 Aug 2026 | 01:16:51 | |
Link to the Notion doc: https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979 The subscription app landscape is evolving faster than ever. In this episode, Nick Godwin, Product & Customer Growth at Superwall, shares what the highest-performing subscription apps are doing differently in 2026. From winning paywalls and onboarding flows to AI agents, experimentation, and monetization, you'll learn the strategies helping apps grow faster and generate more subscription revenue. He’ll also share how AI is changing the way apps are built, personalized, and optimized, why experimentation has become a competitive advantage, and the biggest lessons Nick has learned working with thousands of subscription apps. If you're building or growing a subscription app, this episode is packed with practical insights you can apply today. You will discover: ✅ How the best subscription apps approach paywalls in 2026. ✅ Winning onboarding and monetization strategies. ✅ Why experimentation is the key to sustainable growth. ✅ How AI agents will reshape subscription apps. ✅ The biggest trends every app founder should know. Learn More: Superwall: Superwall YouTube: https://youtube.com/@SuperwallHQ Superwall Events: 🚀 Need help growing your app? App Masters: You can also watch this video here: https://youtube.com/live/UfXBg-Jyh6c ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| We’ve Tested 100s of Paywalls. Here’s What Actually Converts. | 18 Aug 2026 | 00:19:36 | |
Get the Presentation Deck: https://appmasters.com/paywall-presentation/ What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consistently drive more trial activations, subscriptions, and revenue. From hard vs. soft paywalls to pricing, free trials, CTAs, social proof, and onboarding, this video covers the practical paywall optimization tactics you can test in your own app. You'll see real examples and case studies showing how small changes to the paywall experience can lead to significant increases in trial activations and sales—including one test that generated a 52% increase in sales. Whether you're launching a new app or trying to increase revenue from an existing user base, these strategies can help you turn more downloads into paying customers. You'll learn: ✅ Why your paywall should often appear during onboarding ✅ When to use a hard vs. soft paywall ✅ How to optimize paywalls for paid traffic ✅ How to test weekly, monthly, and yearly offers ✅ How to optimize the order of signup and paywall screens ✅ Real-world paywall experiments and conversion results If you're serious about app monetization, subscription growth, and increasing your app revenue, this is a great place to start. Join the App Founders Community: Work with us to grow your apps faster & cheaper: You can also watch this video here: ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Indie Developer Live: Ask Me Anything About Your App | 15 Aug 2026 | 01:32:46 | |
Our latest Ask Me Anything with Steve P. Young is now available to watch! In this AMA, Steve answers questions from app founders on ASO, ASA, Meta Ads, monetization, growth, and scaling an app business. From acquisition and revenue growth to entrepreneurship and personal experiences, we covered a wide range of topics — and no question was off-limits. If you missed the live session, catch the full replay below You’ll Learn: ✅ How to improve your ASO and Apple Search Ads strategy ✅ What’s working with Meta Ads and paid acquisition ✅ Ways to improve monetization and subscriptions ✅ Strategies for growing downloads and revenue ✅ Lessons from Steve’s experience building and scaling apps Learn More:Join the App Founder’s Community: You can also watch this video here: https://youtube.com/live/x03TCLg90Z8 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| RevenueCat Tutorial: Subscriptions, Paywalls, Analytics & More | 11 Aug 2026 | 00:13:06 | |
Join the App Founders Community: If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential? In this step-by-step RevenueCat tutorial, I walk through the features, dashboards, and reports that have helped us grow subscription apps generating over $37,000 in monthly recurring revenue (MRR). Most developers only use RevenueCat to process subscriptions. But it's much more than that. From trial conversion analytics and customer lifetime value (LTV) to paywall experiments, segmentation, funnels, and subscription insights, RevenueCat can help you make smarter decisions that increase revenue without adding more users. In this video, I'll show you exactly which RevenueCat charts I check every week, how I analyze subscription performance, and the metrics that determine whether an app is ready to scale with paid acquisition. Whether you're building your first subscription app or already generating recurring revenue, this tutorial will help you get more value out of RevenueCat. You'll Learn ✅ How to navigate RevenueCat's most important dashboards ✅ The revenue reports and charts I monitor every week ✅ Understanding Customer Lifetime Value (LTV) and Revenue Per Install (RPI) ✅ Running A/B tests on paywalls using RevenueCat Experiments ✅ Using RevenueCat with Apple Search Ads attribution ✅ Tips for optimizing subscriptions and increasing recurring revenue If you found this tutorial helpful, leave a comment with your favorite RevenueCat feature or let me know what you'd like to see in Part 2. 🚀 Need help growing your app? App Masters: You can also watch this video here: ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| $140K MRR Niche Dating App in Just 6 Months | 08 Aug 2026 | 01:06:28 | |
What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country? In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exclusively for sporty people. Despite being available only in France, BPM has achieved impressive growth through a relentless focus on product design, onboarding, paid acquisition, and long-term retention. Gabriel will share how his team validated the idea, built a product users love, optimized onboarding and paywalls, and scaled primarily through Meta Ads. We'll also dive into his philosophy on UI, why stability beats chasing algorithms, and what it really takes to grow a consumer app from scratch. Whether you're building a dating app or any subscription-based mobile app, you'll leave with actionable growth strategies you can apply immediately. You will discover: ✅ How BPM reached $140K MRR in only 6 months ✅ Why launching in one country first accelerated growth ✅ Gabriel's UI and product design philosophy ✅ How they optimized onboarding and paywalls ✅ Their Meta Ads campaign structure and creative strategy Learn More: Check out BPM: You can also watch this video here: https://youtube.com/live/JywSxxABu-0 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| App Ideas That People Are Already Searching For (Steal This Strategy) | 04 Aug 2026 | 00:19:34 | |
Join the 100+ app founders for The Road to 1K MRR Challenge: Most app developers fail before they even write their first line of code. Why? Because they start with an idea instead of validating the market. In this video, Steve breaks down my Tentacle Strategy, the exact framework I use to discover profitable app ideas by analyzing successful apps instead of brainstorming random concepts. You'll learn how we identify high-revenue app categories, uncover underserved ASO keywords, validate demand before building, and launch apps that generate revenue from day one. This is the same strategy we've used to build multiple profitable apps, including apps generating over $550,000 annually with primarily organic App Store traffic. If you're building an AI app, SaaS, subscription app, or indie mobile startup, this video will completely change how you think about app ideas. You'll learn: ✅ The "Tentacle Strategy" for finding profitable app ideas ✅ How to identify high Revenue Per Install (RPI) app categories ✅ How to uncover hidden ASO keyword opportunities ✅ The exact process we use before writing a single line of code ✅ How to validate an app idea before investing months of development ✅ Why organic App Store traffic is still one of the highest-converting acquisition channels ✅ Real examples from our own apps generating thousands of dollars every month 🚀 Work with us: https://appmasters.com You can also watch this video here: ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| How She Built Two AI Apps to $300K MRR | 01 Aug 2026 | 01:19:07 | |
Join the Exclusive Distribution First Workshop - Find. Rank. Scale. Get Tickets: How do you build AI apps that go viral without spending a dollar on ads? In this episode, we're joined by Nicole Cheung, a serial app founder behind three viral consumer apps. Nicole has scaled her apps to millions of users through viral product design and organic distribution, without paid acquisition or external funding. Her latest app, currently in stealth, generates 300–400 million monthly social media views. We'll dive into the strategies behind building successful consumer AI apps, from validating ideas and designing onboarding flows to pricing, paywalls, retention, and creating viral growth loops that drive sustainable user acquisition. Whether you're launching your first app or looking to scale your next AI product, you'll leave with actionable insights from one of the fastest-growing founders in the space. You will discover: ✅ How Nicole discovered and validated her app ideas ✅ The story behind GlamUp and Sprout ✅ How she built three viral apps without paid ads ✅ The viral product design principles behind millions of users ✅ Onboarding strategies that increased conversions ✅ Paywall and pricing experiments that boosted revenue ✅ Retention tactics that kept users engaged Learn More: 60-page free growth playbook: Connect with Nicole: Work with us to grow your apps faster & cheaper: You can also watch this video here: https://youtube.com/live/SdqUZGJM384 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| This Speaker Cleaner App Makes $400K / Month | 28 Jul 2026 | 00:08:59 | |
Be a part of the $1K MRR Challenge inside the App Founders Community: Can a simple speaker cleaning app really make over $400,000 per month? In this video, we break down Clear Wave, a Water Eject Speaker Cleaner App that generates an estimated $350K–$400K+ in monthly revenue through App Store Optimization (ASO), keyword targeting, and a simple app monetization strategy. You'll discover how niche apps can become highly profitable businesses, why distribution matters more than ever in the AI era, and how a single keyword can drive meaningful revenue. You'll learn: ✅ How Clear Wave App generates an estimated $400K/month ✅ The power of niche keywords like "Water Eject." ✅ Why distribution is more important than app development in 2026 ✅ App Store Optimization (ASO) opportunities most founders overlook ✅ Simple onboarding and paywall strategies that convert ✅ The Mobile App Distribution First framework for building profitable apps 👇 What niche app should I break down next? Leave a comment below. Work with us to grow your apps faster & cheaper: You can also watch this video here: ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more. ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Why App Store Screenshots Matter for ASO | 25 Jul 2026 | 01:12:24 | |
Your App Store screenshots can make or break your conversion rate. In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthand how time-consuming and frustrating it was to create, upload, and manage screenshots at scale. She'll share how developers can create professional, high-converting App Store screenshots without hiring a designer or spending hours in design tools. We'll cover her journey from indie app founder to AppScreens, what actually drives installs, the most common screenshot mistakes developers make, and best practices for App Store Optimization (ASO), Custom Product Pages (CPPs), and Product Page Optimization (PPO). Whether you're launching your first app or looking to improve your existing App Store listing, you'll leave with practical strategies you can implement immediately to increase conversions and drive more downloads. You will discover: ✅ Why App Store screenshots have become more important than ever ✅ How to create professional screenshots without design experience ✅ Best practices for high-converting App Store visuals ✅ How to optimize screenshots for Custom Product Pages (CPPs) ✅ How AppScreens helps indie developers build App Store assets in minutes Learn More: Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am Work with us to grow your apps faster & cheaper: Join 100+ app founders on App Founder Community: You can also watch this video here: https://youtube.com/live/QC-eg48-2ao ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| How to Create App Store Screenshots That Get More Downloads | 21 Jul 2026 | 00:21:49 | |
Try: Want to increase your App Store downloads by 30% without changing your keywords or running more ads? In this video, Steve P. Young breaks down the exact App Store screenshot strategy that helped one app increase downloads by 30% through a simple screenshot A/B test. You'll learn why screenshot designs are often more important than App Store Optimization (ASO) keywords for converting App Store visitors into downloads. Steve also shares real examples from successful apps, explains what users actually respond to, and walks through how to create and localize high-converting App Store screenshots in minutes using AppScreens. You'll learn: ✅ The App Store screenshot A/B test that increased downloads by 30% ✅ The best practices for localizing screenshots ✅ How to highlight your app's unique selling proposition (USP) ✅ The best way to upload screenshots If you're serious about App Store Optimization (ASO), remember this: Ranking gets users to your product page. App Store Screenshot designs convince them to download. 🎁 Special Offer Comment "A" or "B" on this video, and the first 10 comments will get 3 months FREE of AppScreens. Work with us to grow your apps faster & cheaper: Join 100+ app founders on App Founder Community: You can also watch this video here: ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more. ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Apple’s 2025 App of The Year | 18 Jul 2026 | 01:09:32 | |
Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook. In this live session, we're joined by Clémence Rigal from Tiimo, the visual AI planner built for real life and recognized as Apple's App of the Year 2025, along with several other industry awards. Drawing from her experience leading growth at companies like Lifesum, Preglife, and now Tiimo, Clémence shares how successful apps leverage Apple's ecosystem to increase visibility, drive more downloads, and build sustainable long-term growth. You'll learn how to make the most of In-App Events, App Store Nominations & Editorial opportunities, Apple's frameworks, the app nomination process, and the strategies that help apps stand out and earn Apple's attention. Whether you're building a new iOS app or looking to accelerate the growth of an existing one, this is a conversation you won't want to miss. You will discover: ✅ How to leverage Apple's ecosystem to grow your app ✅ Best practices for In-App Events that actually get noticed ✅ How Apple's editorial features and nominations work ✅ Apple frameworks and tools that can improve discovery ✅ Growth strategies used by leading subscription apps Learn More: Check out: Tiimo 📈 Need help growing your app? You can also watch this video here: https://youtube.com/live/i7yWr-QxxSk ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| The Web2App Playbook: Scale Your App Without App Store Limits | 14 Jul 2026 | 00:28:28 | |
Join our community of App Founders: https://appfounders.co/ Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on the web. In this video, Steve P. Young breaks down why Web2App campaigns have become one of the fastest-growing acquisition and monetization strategies for mobile apps. From avoiding App Store fees to improving attribution, increasing cash flow, and unlocking more flexible pricing strategies, you'll learn why top app companies are investing heavily in web funnels. Steve also analyzes successful web2app funnels from companies like Coursiv, shares real conversion optimization examples, and explains the checkout strategies that are driving higher revenue today. If you're building a subscription app, AI app, SaaS product, or consumer mobile app, this is the web2app tutorial you can't afford to ignore. You'll learn: ✅ Why Web-to-App is one of the fastest-growing acquisition channels ✅ The best-performing Web2App landing page strategies ✅ Why long-form paywalls outperform short ones on the web ✅ Tripwire offers, upsells, and downsells that increase revenue ✅ How to optimize Meta Ads and Google Ads for Web-to-App campaigns ✅ Real examples from successful multi-million dollar app businesses Whether you're launching a new app or scaling an existing one, these strategies can help you grow downloads, improve monetization, and build a more sustainable app business. Check out: https://www.paddle.com/ Want to work with us to grow your apps faster & efficiently? You can also watch this video here: https://youtu.be/m5xmwkV4HgM ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy | 11 Jul 2026 | 00:57:53 | |
What if the future of app monetization doesn't happen inside the App Store? According to new research from Appcharge and GDC Festival of Gaming, direct-to-consumer (DTC) monetization has already grown into a $17 billion market in mobile gaming, and the biggest winners are seeing 35% higher revenue while building stronger relationships with their users. In this episode, we’re joined by David Stelzer, Chief Strategy Officer at Appcharge to break down one of the biggest shifts happening in mobile app monetization. David shares why leading game publishers are rapidly adopting direct-to-consumer strategies, how recent platform policy changes accelerated the movement, and why categories like AI, fitness, education, lifestyle, and subscription apps may be next. If you're building apps in 2026, understanding DTC may become one of the most important strategic advantages you can develop. You will discover: ✅ Why direct-to-consumer monetization has grown into a $17B opportunity in mobile gaming ✅ Why DTC is about much more than avoiding the 30% app store fee ✅ The lessons that AI, fitness, education, and subscription apps can apply today ✅ Why the next wave of app growth may happen outside traditional app stores Learn More: Download the Report: Direct-to-Consumer is Already a $17 Billion Market in Mobile Gaming https://www.appcharge.com/DTC-is-already-a-17b-market-report Appcharge: https://appcharge.com 📈 Need help growing your app? You can also watch this video here: https://youtube.com/live/u37DhDKj0Yk ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Subscription Apps Making 10x More With This One Trick | 07 Jul 2026 | 00:21:08 | |
You'll learn how app founders are increasing trial activations, improving subscription conversions, boosting ARPU, and maximizing revenue without adding new features. Steve breaks down real case studies, including: ✅ A simple onboarding change that increased revenue by 21% ✅ The 3 screens before the paywall that boosted trial activations by 56% ✅ Why hard paywalls continue to outperform for many subscription apps ✅ Reverse trial strategies that generated 10x higher conversions ✅ How one app increased ARPU by 30% with a tiny onboarding tweak ✅ Paywall pricing experiments that improved overall sales Whether you're building a consumer subscription app, scaling a SaaS product, or optimizing your mobile growth funnel, these proven monetization insights can help you increase revenue immediately. 👇 Which paywall strategy has worked best for your app? Leave a comment below. 📈 Need help growing your app? You can also watch this video here: https://www.youtube.com/watch?v=2soA7LyyQ64 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| The #1 Thing Preventing Your App From Scaling Faster | 30 Jun 2026 | 00:13:52 | |
Most app founders think growth is limited by creatives, ASO, or ad performance. But there's another problem that quietly kills scale: cash flow. In this video, I break down the biggest bottleneck many indie app developers face when scaling with Apple Search Ads, Meta Ads, or any paid acquisition channel, and why waiting 45+ days for Apple and Google payouts can prevent you from growing faster. You'll Learn: ✅ Why profitable apps still run out of cash ✅ A real example from our own app portfolio ✅ How spending $9,000 generated over $10,800 in proceeds ✅ Why many large apps operate with thin margins ✅ How to reinvest revenue faster instead of waiting for monthly payouts ✅ How Adapt Finance helps subscription apps unlock cash flow weekly ✅ A case study of a developer scaling from $5K to $80K in revenue If you're building a subscription app and trying to scale with paid acquisition, understanding cash flow may be even more important than finding the next winning ad creative. 🚀 Learn more about Adapt Finance: 📈 Need help growing your app? You can also watch this video here: https://www.youtube.com/watch?v=oB1XBrnSq_w ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| ASO-First Vibe Coding - Stop Building Apps Nobody Wants | 27 Jun 2026 | 01:03:42 | |
Are you vibe-coding apps? Now that everybody is building apps with AI, there’s a huge problem that is occurring. The problem? A bigger wasteland of AI slop with no distribution. In this episode, Steve P. Young breaks down why most app founders are focused on the wrong thing, and why distribution, monetization, and finding what people are already searching for matter far more than shipping another feature. You'll learn how to find app ideas based on demand, simple paywall tweaks that can dramatically increase revenue, and why building with a distribution-first mindset will separate your app from the rest of the AI slop. If you're thinking about building an app with AI, this is the conversation I wish somebody had with me before I got started. You’ll learn: ✅ How to find app ideas based on keywords people are already searching for ✅ Why distribution matters more than features in the age of AI ✅ Simple paywall and pricing changes that can multiply revenue ✅ Why some apps making six figures a month are ridiculously simple 👉 Don’t forget to like, subscribe, and drop a comment below if you have any questions or want to share your own experience! Work with us to grow your apps faster & cheaper: You can also watch this video here: https://youtube.com/live/wwmhgU9yZwA ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Copy Our $70,000/Month Apple Ads Strategy | 24 Jun 2026 | 00:22:50 | |
Want better results and ROI from your Apple Search Ads? In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps. You'll learn the two core campaigns we recommend starting with, how to structure your account for scale, and the common mistakes that waste budget and limit growth. Whether you're launching your first app or managing an established portfolio, this Apple Search Ads tutorial will help you build a stronger paid acquisition strategy in 2026. You'll learn: ✅ The 2 Apple Ads campaigns every app should start with ✅ How we structure accounts managing $70K+ monthly spend ✅ Campaign setup best practices for 2026 ✅ Common Apple Search Ads mistakes to avoid ✅ How to improve efficiency and scale profitable growth ✅ When to expand beyond the initial campaign structure Industry Report Mentioned: AppsFlyer Performance Index: https://www.appsflyer.com/resources/reports/performance-index/ Need help growing your app? Visit App Masters for app growth consulting, ASO, Apple Ads, and monetization strategies: You can also watch this video here: https://youtu.be/q3JuNLUKL1U ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| From $50 In The Bank To Multi-Million-Dollar Exit | 20 Jun 2026 | 01:29:29 | |
What does it really take to raise money, find product-market fit, and build a startup worth acquiring in 2026? In this episode, we are joined by Susan Ho, an entrepreneur, startup advisor, and former founder who built and exited travel-tech startup Journy to Hopper. shares the lessons she learned building Journy from the ground up, raising capital, navigating the founder journey, and ultimately selling the company to Hopper. We dive into the realities of startup fundraising, why founders get stuck in the "need traction to raise money, need money to get traction" cycle, and how today's founders can leverage personal branding and social media to accelerate growth. If you're a founder struggling with growth, fundraising, or the emotional rollercoaster of building a business, this is a must-watch. A candid conversation filled with real lessons, mindset shifts, and the kind of "mental therapy" every entrepreneur needs from time to time. 🚀 You will discover : ✅ How Susan raised capital for Journy in the early stages ✅ The biggest mistakes founders make when fundraising ✅ How to find product-market fit without burning cash ✅ How social media can accelerate growth for consumer apps ✅ The behind-the-scenes story of selling Journy to Hopper ✅ Advice for first-time founders raising money in today's market Learn More: Check out: www.theevolvedfounder.com Follow Susan: https://www.instagram.com/susan_ho/ Connect with Susan: http://linkedIn.com/in/shuchenho Work with us to grow your apps faster & cheaper: You can also watch this video here: https://youtube.com/live/FdansjRpR7I ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| The Untapped Ad Revenue Opportunity for Mobile Apps | 13 Jun 2026 | 01:01:05 | |
Most app publishers are leaving ad revenue on the table, especially in under-monetized regions. In this episode, we are joined by Nana Landau, In-App Partnerships at Yango Ads, to discuss modern ad monetization strategies, how localized demand impacts publisher revenue, and why emerging markets represent one of the biggest untapped growth opportunities for mobile apps. We’ll explore real case studies, monetization trends, and practical ways app publishers can improve ad performance without increasing downloads. Whether you’re running a gaming app, utility app, fintech product, or subscription business, this session will help you better understand how to maximize ad revenue across global markets. We’ll also do live app monetization audits and discuss actionable opportunities publishers can implement immediately. You will discover: ✅ Modern app ad monetization strategies for 2026 ✅ The hidden revenue opportunity in under-monetized regions ✅ Ways to increase ad revenue without increasing installs ✅ Common mistakes publishers make with monetization ✅ Emerging market opportunities for gaming & mobile apps Learn More: 🚀 Yango Ads is offering 20% revenue boost bonus. Sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! Work with us to grow your apps faster & cheaper: You can also watch this video here: https://youtube.com/live/-ERJj_nUpas ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Hidden Revenue Levers for Higher ROAS & LTV | 09 Jun 2026 | 00:10:48 | |
In this talk at AppsFler MAMA SF 2026, Steve P. Young breaks down the latest app monetization strategies that are actually working in 2026, including onboarding paywalls, paid intro offers, reverse trials, hard paywalls, discount pricing psychology, and subscription optimization. Drawing from real app case studies and experiments, Steve shares actionable tactics that have helped apps dramatically increase trial activations, trial-to-paid conversion rates, retention, and overall revenue. If you're building a subscription app, SaaS app, AI app, or mobile startup, this session is packed with practical insights you can implement immediately. You'll Learn: ✅ Why your paywall should be inside onboarding ✅ The “3 Screen Paywall” strategy is increasing trials by 56%+ ✅ Paid intro offers vs free trials ✅ Reverse trials that boosted conversions 10X ✅ Discount pricing psychology that increases revenue ✅ Real monetization experiments from top apps Whether you're focused on ASO, user acquisition, subscriptions, retention, or app growth, these monetization insights can help you scale faster. 👇 Let me know in the comments: What monetization strategy has worked best for your app lately? Check out more such interesting talks from AppsFlyer MAMA San Francisco 2026: https://www.appsflyer.com/events/mama-san-francisco-2026/ Work with us to grow your apps faster & cheaper: You can also watch this video here: ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Generative Engine Optimization (GEO): Grow Downloads With AI Search | 06 Jun 2026 | 01:22:04 | |
Generative Engine Optimization, or more commonly known as AI search, is reshaping app discovery faster than most founders realize. In this episode, we are joined by David Andersen, Co-Founder & CTO of BrandViz.AI and former Google engineer, to explore how Generative Engine Optimization (GEO) is reshaping app visibility across ChatGPT, Gemini, Claude, Perplexity, and more. As more users ask AI tools for recommendations, app makers need to understand how these systems choose which apps and brands to surface. David shares practical strategies app founders can implement immediately to improve visibility across AI-powered search experiences, and how GEO can complement your ASO. David will also share practical strategies app founders can implement immediately, plus real-world examples and a live visibility audit for some apps. You will discover: ✅ How ChatGPT, Gemini & Claude recommend apps ✅ The future of AI-powered app discovery ✅ Practical GEO strategies app makers can implement this week ✅ What changes over the next 12–24 months as AI reshapes search Learn More: Check out: Work with us to grow your apps faster & cheaper: You can also watch this video here: https://youtube.com/live/lRbvILrIcG0 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| How U-Haul Saved $3M By Adding This One Simple Feature | 02 Jun 2026 | 00:06:47 | |
Recorded live at MAU Vegas 2026 in collaboration with AppsFlyer, Steve P. Young had a quick conversation with David LoPresti, Director of Consumer Apps at U-Haul, to break down the app strategies helping millions of customers during one of the most stressful moments in life: moving. David shares how a simple UX improvement inside the U-Haul app eliminated over 600,000 customer support phone calls and saved the company nearly $3 million in operational costs, proving that the best app growth strategies aren’t always powered by AI. You’ll also learn how U-Haul leverages first-party customer data, improves mobile app onboarding, reduces friction, and creates personalized customer experiences at scale. If you’re building an app in 2026, this conversation is packed with actionable lessons on app UX, retention, customer experience, and mobile growth. You'll Learn: ✅ How U-Haul saved millions with one app feature ✅ Why reducing friction increases customer retention ✅ The power of simple UX improvements ✅ App growth lessons from a household brand ✅ Why customer reviews reveal your best product roadmap Learn more about AppsFlyer's new Mobile Measurement: Work with us to grow your apps faster & cheaper: You can also watch this video here: ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| 7 Ad Monetization Hacks Top Apps Use in 2026 | 26 May 2026 | 00:15:03 | |
Are you leaving money on the table with your app monetization strategy? In this video, Steve P. Young breaks down the ad monetization hacks top gaming and non-gaming apps are using right now to increase revenue, retention, and even app downloads. Steve also shares real examples from successful apps like Spotify, Netflix, Fun Run, and Cleanup, plus insights from AppsFlyer’s latest subscription trends report showing why the future of app monetization is a blended model. You’ll Learn: ✅ The best rewarded ad strategies for apps ✅ How to monetize free users without hurting retention ✅ Why hybrid monetization models are winning in 2026 ✅ Monetization tactics for gaming & non-gaming apps ✅ Why subscription apps are now adding ads If you’re an app founder, indie developer, mobile marketer, or monetization manager, this video will give you actionable ideas you can test immediately to grow your app business. 🚀 Yango Ads is offering 20% revenue boost bonus. Sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! Work with us to grow your apps faster & cheaper: You can also watch this video here: ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| MAU Vegas 2026 Debrief: AI, Growth & What Actually Worked | 23 May 2026 | 01:03:49 | |
Steve P. Young just got back from MAU Vegas 2026, slightly jet-lagged, heavily caffeinated, and loaded with fresh insights on app growth, AI, monetization, onboarding, and the strategies mobile leaders are quietly using right now. In this special debrief episode, Steve breaks down the biggest trends, smartest tactics, and most interesting conversations from MAU Vegas, including the app growth strategies that work… until everyone starts copying them. From AI-powered creatives and onboarding psychology to monetization experiments and distribution tactics, this session is packed with practical takeaways for app founders, marketers, and growth teams looking to stay ahead in 2026. Couldn’t make it to MAU this year? Don’t worry, this episode brings the best insights, lessons, and “hallway conversations” straight to you. 🍸📱 You will discover: ✅ The biggest app growth trends from MAU Vegas 2026 ✅ AI tools and workflows top app marketers are using ✅ What’s working right now in onboarding and monetization ✅ App Store Optimization (ASO) and paid acquisition insights Learn More:Join the App Founder’s Community: Work with us to grow your apps faster & cheaper: You can also watch this video here: https://youtube.com/live/RUBikjOskG8 ********************************************* SPONSORS Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| This Fitness App Makes $200K a Month Using Only AI Video Ads | 19 May 2026 | 00:12:34 | |
In this video, Steve P. Young breaks down how modern apps are scaling using AI video ads, Meta ads, and web-to-app monetization funnels, with real examples from top-performing apps like MadMuscles. We analyze how AI-generated creatives are outperforming traditional ads, why web-to-app checkout flows are becoming the dominant monetization strategy, and how leading apps are combining paid acquisition with optimized conversion funnels to increase revenue. You’ll learn: ✅ How AI video ads are transforming Meta ad performance ✅ Why web-to-app funnels improve monetization and scalability ✅ How successful apps structure distribution in 2026 ✅ Creative strategies that reduce fatigue and increase engagement ✅ How to think about monetization beyond the App Store Learn More: Create high-converting UGC instantly: Work with us to grow your apps faster & cheaper: You can also watch this video here: ********************************************* SPONSORS Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| The App Distribution & Monetization Trends in 2026 | 16 May 2026 | 01:05:40 | |
In this solo episode, Steve P. Young breaks down the latest trends in app monetization and distribution, sharing insights from recent industry discussions, including key takeaways from the Business of Apps event. Steve will also answer audience questions related to apps, business growth, monetization, and scaling strategies, and share practical insights you can apply immediately to increase downloads, improve retention, and grow revenue. Whether you're a founder, indie developer, or growth marketer, this episode will help you refine your onboarding flow, paywall strategy, and pricing model for better conversion and long-term success. You’ll learn how to build a high-performing strategy around: ✅ Onboarding optimization ✅ Pricing strategy for apps ✅ Distribution channels (ASO, paid ads, partnerships) ✅ User acquisition trends ✅ Industry shifts shaping 2026 Learn More: Join the App Founder’s Community: Work with us to grow your apps faster & cheaper: You can also watch this video here: https://youtube.com/live/sqopVyCWzYo ********************************************* SPONSORS Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Why Most Apps Are Failing in 2026: 7 Mistakes Killing Your App Success | 12 May 2026 | 00:24:17 | |
Before you build your app in 2026, watch this. 🚨 In this video, we break down 7 deadly app development mistakes that can destroy your app before it even gets traction, and how to avoid them. If you’re working on a startup, SaaS, or mobile app idea, these insights will save you time, money, and months of frustration. You’ll learn how to approach app development, UI/UX, marketing, and monetization the right way, especially in today’s AI-driven world. You’ll Learn: ✅ Why solving one problem is key to app success ✅ How AI tools are changing app development forever ✅ Hidden ways to save thousands in startup expenses ✅ How to design for conversions (not just looks) ✅ Why UI/UX is your biggest competitive advantage 🔗 Resources & Links: 👉 B7 Dev: 👉 Work with us to grow your apps faster & cheaper: You can also watch this video here: ********************************************* SPONSORS Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| How He 3X’d Install-to-Paid in a Niche Fitness App Category | 09 May 2026 | 01:27:21 | |
In this episode, we break down a real app growth case study with Michael Durst, Founder of FaithFull AI Nutrition Tracker, focused on helping users improve their health through AI-powered tracking and smart insights. Michael will share the real strategies he used to increase his app’s install-to-paid conversion from 2.25% to 6.81% in just 6 months. This is a deep dive into the exact strategies, experiments, and psychology behind that growth, including onboarding, A/B testing, paywalls, and Meta Ads. If you want to increase revenue without increasing installs, this is the playbook You will discover: ✅ The onboarding system that helped 3X conversions ✅ A/B testing frameworks that impact real revenue ✅ Paywall optimization: pricing, framing & positioning ✅ Why small tweaks can lead to massive growth ✅ Meta Ads strategies that bring in high-converting users ✅ How to align ads → onboarding → paywall for better LTV Learn More : Website: www.faithfull.ai LinkedIn: https://www.linkedin.com/in/michaelkdurst/ Instagram: https://www.instagram.com/mike.k.durst Work with us to grow your apps faster & cheaper: You can also watch this video here: https://youtube.com/live/4JtMp7Hkwb8 ********************************************* SPONSORS Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| 3 Critical Mistakes Killing Your App Engagement | 05 May 2026 | 00:16:25 | |
Struggling with low app engagement or high churn? In this video, we break down 3 critical deep linking mistakes that are silently killing your app growth, and exactly how to fix them. 🚀 Learn how to improve user onboarding, retention, and activation using proven deep linking strategies backed by real data. From seamless onboarding flows to powerful re-engagement tactics, this is a must-watch for any app founder, marketer, or developer looking to scale. 👉 Discover why deep linking can boost Day 30 retention by 110% and how small UX improvements can dramatically increase conversions. Whether you're building a fitness app, fintech app, or SaaS product, these strategies will help you turn more users into loyal customers. Learn more about web-to-app challenges on the AppsFlyer blog - Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd Work with us to grow your apps faster & cheaper: You can also watch this video here: ********************************************* SPONSORS Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Live App Growth Coaching: Scaling Apps in 2026 | 02 May 2026 | 01:09:28 | |
Join us for a LIVE coaching call with Gary Levitt, co-founder of Future Moments, where we break down real strategies to grow apps in today’s competitive market. Gary Levitt is a musician, audio engineer, comedian, and entrepreneur. He is the co-founder of Future Moments, a company behind 11+ apps designed to help creators improve audio and video production. Today, we’re diving deep into what actually works when it comes to app growth, influencer marketing, and scaling across iOS and Google Play. This is not theory, it’s a real, behind-the-scenes strategy session. Must-watch session for those who are building an app in 2026. You will discover : ✅ How to use influencer marketing to grow your app ✅ Key differences between iOS vs Google Play growth strategies ✅ How to position and market niche apps in 2026 ✅ What most app founders get WRONG about growth ✅ Live feedback, strategy, and optimization tips Learn More: Website: https://future-moments.com App Portfolio: https://apps.apple.com/us/developer/future-moments/id895157892 YouTube: https://www.youtube.com/@FutureMoments Twitter/X: https://x.com/garygarylevitt Instagram: https://www.instagram.com/garygarylevitt Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtube.com/live/1Lg8sjqyYXw ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Live App Store Optimization Tutorial (ASO) | 28 Apr 2026 | 00:34:29 | |
Want to know how to actually grow your app with App Store Optimization (ASO)? In this video, you will see Steve do ASO live, so you can see our exact process for optimizing apps for more downloads and revenue. We collaborate with indie developer Flo to audit his app and reveal our full App Store Optimization process, from keyword research to monetization strategy. You’ll Learn: ✅ The exact ASO framework we use for clients ✅ How to choose low competition & high traffic keywords ✅ How to increase rankings using data-driven ASO ✅ Monetization tips (paywalls, pricing, trials) ✅ How to optimize screenshots for higher conversions Key Takeaways: Most apps don’t fail because of bad ideas… They fail because of poor ASO and a weak keyword strategy. This video shows you how to fix that, step by step. Work with us to grow your apps faster & cheaper: You can also watch this video here: https://youtu.be/m09QYqWsodQ ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| This Sleep Sounds App Makes $800K a Month (Copy Their Onboarding) | 21 Apr 2026 | 00:11:23 | |
Want to know how a sleep sounds app is generating up to $800K/month? In this video, Steve P. Young breaks down the BetterSleep app and reveals the exact onboarding, paywall, and monetization strategies driving massive revenue. If you're building an app, this teardown will show you how to increase conversions, improve retention, and maximize monetization using proven techniques. You'll learn: ✅ The onboarding flow that boosts conversions with sound & personalization ✅ Why social proof before the paywall can increase revenue ✅ How to use data-driven onboarding questions for better marketing ✅ The power of cross-promotion (BetterSleep x BetterHelp strategy) ✅ Why forcing email capture after paywalls can increase LTV ✅ Real examples of paywall flows, discounts, and trial strategies Most apps leave money on the table because of poor onboarding and weak paywalls. This app shows how small UX decisions can lead to massive revenue gains. If you're an app founder, marketer, or growth team looking to improve onboarding, increase conversions, and learn proven monetization strategies from top-performing apps, this is a must-watch. 🔗 Resources & Links: 👉 Check out BetterSleep: https://apps.apple.com/us/app/bettersleep-relax-and-sleep/id314498713 Avail the 50% off on the community annual plans:👉 www.appfounders.co🎟️ Use the code: HDBSTEVE50 Work with us to grow your apps faster & cheaper: You can also watch this video here: https://youtu.be/8afSYJU-y8s ********************************************* SPONSORS Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| The Secret User Psychology Behind 100M Users’ App | 18 Apr 2026 | 01:07:48 | |
What if the real reason your app isn’t growing… isn’t your ads, features, or budget, but your understanding of user psychology? In this special birthday episode, we are joined by Colin Hodge, startup founder and growth expert behind apps with 100M+ users, including the Top 10 dating app DOWN, to break down how the best apps in the world actually grow. From launch to retention to revenue, Colin shares the exact psychological frameworks that drive user behavior, and how you can apply them to your own app today. A must-watch session for app founders, product managers, and growth teams who want to understand user psychology and build apps that drive retention, engagement, and revenue. PS: This episode is extra special as both Steve and Colin are celebrating their birthdays, so expect some fun moments along the way! You will discover: ✅ The 3 core levers to grow any app (paywalls, monetization, retention) ✅ The “Magic Moments” framework that creates addictive user experiences ✅ The psychology behind why users stay, pay, and come back ✅ Real lessons from scaling apps to millions of users Learn More: Colin’s book: colinhodge.com/book Connect with Colin: linkedin.com/in/ckbhodge Avail the 50% off on the community annual plans:👉 www.appfounders.co🎟️ Use the code: HDBSTEVE50 You can also watch this video here: https://youtube.com/live/f-K7I3KnFns ********************************************* SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| How to Create High-Converting AI UGC Ads in Minutes (No Creators Needed) | 14 Apr 2026 | 00:13:59 | |
Most apps don’t fail because of bad ads… They fail because they don’t produce enough winning creatives. In this video, I’ll show you how to create high-converting UGC-style ads using AI, without hiring creators, managing influencers, or wasting weeks on production. This tool lets you generate dozens of ad creatives in minutes, so you can test faster, scale faster, and finally crack paid acquisition. You’ll Learn: ✅ Why most ad campaigns fail due to a lack of creative volume ✅ How to generate UGC-style ads with AI avatars ✅ The exact workflow to test scripts, hooks, and creators at scale ✅ How to improve ROAS with faster iteration ✅ How to validate winning scripts before hiring real creators Key Takeaway: The game isn’t just about better ads… It’s about producing more winning variations faster than your competitors. AI lets you test 10x more creatives without the headache. This video is perfect for app founders, marketers, agencies, and e-commerce owners who want to scale paid ads faster without relying on expensive or slow UGC creators. Learn More: Create high-converting UGC instantly: https://www.createugc.ai/avsf Some AI UGC videos created with CreateUGC: You can also watch this video here: https://youtu.be/IHy4Xwl9o6g ********************************************* SPONSORS Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| How to Build an App Studio by Buying Apps [The Wall Street Playbook] | 11 Apr 2026 | 01:14:01 | |
In this episode, we are joined by Josh Peleg, who has deployed over $23M into mobile apps and games, to break down how top app studios are using a Wall Street-style playbook to acquire, grow, and scale apps faster than ever. We go deep into the buy vs build decision, how to spot undervalued apps, and the exact frameworks used to turn small apps into massive revenue drivers. Josh will also share real insights from the frontlines, including how his team scaled an app from 200K to 5M MAU, what most founders get wrong about valuations, and the biggest risks you need to watch out for before acquiring any app. If you're an app founder, indie developer, or investor looking to scale faster, reduce risk, and make smarter growth decisions, this episode is for you. You will discover: ✅ Why buying apps can outperform building ✅ How to evaluate apps before acquiring them ✅ When to double down vs kill an app ✅ The full app acquisition process (step-by-step) Learn More: 🌐 BlueThrone: https://bluethrone.io/ 👤 Josh on LinkedIn: https://www.linkedin.com/in/joshpeleg/ 🐦 Twitter/X: https://x.com/alwaysjoshp You can also watch this video here: https://youtube.com/live/B06YNXmPXSE ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| The Productivity App That Actually Stops Procrastination (Wisey App Review) | 07 Apr 2026 | 00:12:28 | |
Looking for a productivity app that actually helps you stop procrastinating and get things done? In this video, we break down the Wisey app, a powerful productivity tool that combines focus sessions, habit tracking, and bite-sized lessons to improve retention and drive real results. But more importantly, we’ll show you the one feature you should copy if you're building an app to boost engagement, retention, and even increase your chances of getting featured by Apple. You’ll Learn: ✅ How Wisey combines education & productivity tools to increase retention ✅ Why paid intro offers can outperform traditional subscriptions ✅ The onboarding flow that drives user commitment and engagement ✅ How tracking productivity patterns can improve user outcomes This video is perfect for app founders, product managers, and anyone looking to improve productivity, reduce procrastination, or build apps with stronger retention and monetization. Learn More: 👉 Try Wisey here: https://tinyurl.com/359dfz3s More about Wisey: If you are looking for an honest Wisey app review or wondering if Wisey is worth it in 2026, this video covers everything from the Wisey focus timer to its unique approach as a prioritization app. I compare it to other task management apps to see if it’s truly the best focus app for deep work in 2026. You can also watch this video here: https://youtu.be/mgvfgUGhgyQ ********************************************* SPONSORS Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| AI Apps & $6B Trends: What’s REALLY Working in 2026 | 04 Apr 2026 | 01:04:49 | |
In this episode, we’re joined by Summer Liu, CMO of SocialPeta, one of the leading ad intelligence platforms used by top app developers and marketers worldwide. Summer will break down the latest data from 90K+ advertisers and 1.7B+ ad creatives, revealing what’s actually driving installs, revenue, and scale in 2026. She’ll also share the trends from AI apps and short drama apps to the top-performing ad creatives and strategies across different markets. Must watch, if you're building, growing an app, or finding what to build next. You will discover: ✅ Why micro-drama apps grew 126% YoY and how to replicate their success ✅ The rise of AI apps (Chat, Companions) and winning growth angles ✅ How to find winning creatives and spy on competitors using SocialPeta ✅ Top-performing ad creatives across regions (and why they work) Learn More: Planning to scale your app or game globally? SocialPeta provides deep insights into global advertising trends, localized creatives, and competitive strategies, helping growth teams expand into new markets with confidence. Start your data-driven expansion at https://www.socialpeta.com/. You can also watch this video here: https://youtube.com/live/_ELbpz39hzE ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| This Self-Improvement App Might Kill MasterClass: RiseGuide Review (2026) | 31 Mar 2026 | 00:21:29 | |
Looking for a self-improvement app that actually helps you improve your memory, focus, and communication skills? In this video, we break down RiseGuide, a powerful personal development app designed to help you train your brain, build better habits, and become a more confident communicator. You’ll discover: ✅ How RiseGuide uses personalized onboarding to tailor your learning experience ✅ Why long-form onboarding flows can improve engagement in education apps ✅ How the app structures lessons to improve memory retention and focus ✅ The role of interactive learning, quizzes, and habit-building systems Steve also shared insights on: 👉🏻 Best practices for self-improvement and learning apps 👉🏻 How to structure content for daily habit formation 👉🏻 What app founders can learn from RiseGuide’s user experience This is a must-watch if you are app founders building education, productivity, or self-improvement apps or growth teams aiming to optimize onboarding and user engagement, as well as those who want to improve their memory, focus, or communication skills. 🔗 Learn More👉 Try the app: https://riseguide.com You can also watch this video here: https://youtu.be/3NN4qlM_2aY ********************************************* SPONSORS Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at https://encorekit.com/ ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||
| Build Better Paywalls with AI | 28 Mar 2026 | 00:57:18 | |
This week, we’re joined by Trent Hommeyer, Founding Growth Product Manager at Helium, a powerful platform helping app founders build, test, and optimize high-converting paywalls faster than ever. In this episode, we’ll build paywalls live using crazy, unconventional ideas, break down the best-performing vs worst-performing paywalls, and reveal proven strategies to test and iterate faster inside your app. If you're serious about improving conversions and revenue, this is a must-watch deep dive into real paywall experiments that actually work. You will discover: ✅ How to build high-converting paywalls using AI (live demo) ✅ The craziest paywalls that surprisingly work ✅ Real-time paywall ideas from the audience (and building them live) ✅ Creative monetization experiments most apps aren’t using Learn More: Get more out of your paywall with: You can also watch this video here: https://youtube.com/live/Mhp8Cw93JR8 ********************************************* SPONSORS Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at https://encorekit.com/ ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: AppMasters.com/YouTube ********************************************* | |||