App Growth Show - App Growth Network

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High Five: What Flies and What Flops When Using AI to Craft and Scale Creatives

Wednesday, April 2, 2025 • Duration 46:06

Hey, App Growth Community! Welcome back to High Five, our five-part mini-series spotlighting five of the boldest minds making the biggest waves in mobile marketing.

In this final episode, we’re ending on a high note with Michal Bubernik, Head of Marketing at Pixel Federation—the Slovakian studio behind beloved hits like TrainStation 2, Seaport, and Diggy’s Adventure. A creative force and industry veteran, Michal has helped shape Pixel’s reputation for simulation excellence and built a standout strategy that blends data-driven experimentation with human realness.

Joining host Peggy Anne Salz and series regular Peter Jung, Head of Paid UA & Creatives at App Guardians, Michal shares how AI is empowering his team to scale creative production without sacrificing quality—or soul. From the early days of static ad testing to fully automated video workflows and AI-generated voiceovers, Michal takes us behind the scenes on how his team went from brainstorming to blockbuster ads.

Tune in for honest insights and pragmatic tips, including when to let AI take the wheel, how to spot a winning creative early, and why sometimes the best-performing ads…aren’t the prettiest. (Spoiler: scrappy still sells.) Plus, don’t miss Michal’s backstory about how he became the “Tuna of the Gaming Industry.”

It’s the perfect finale to a series about fearless experimentation, fast iteration, and never losing sight of the human touch. Listen in now!

00:00 - Intro

01:49 - The "tuna" of the gaming industry

03:56 - AI in creatives strategy

11:14 - Scaling AI creatives

17:15 - "Worth it" AI tools

22:39 - Benchmarking performance

25:30 - Peter's scrappy picks

31:20 - Michal's winning creatives

35:55 - What doesn't work

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High Five: What It Takes To Craft Winning Creatives For Mobile Games

Thursday, January 16, 2025 • Duration 55:06

Hey, App Growth Community! Welcome back to High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today.

In this episode, we welcome Luis de la Cámara, Vice President of Marketing at Rovio Entertainment, the mobile gaming powerhouse behind the Angry Birds franchise. For nearly 20 years, Luis has shaped some of the most iconic games in the industry. He’s helped garner 600+ million installs for titles across genres, but his expertise goes beyond meeting metrics; Luis brings a unique creative edge, honed through years of leadership and a surprising past as a competitive breakdancer!

Joining our host, Peggy Anne Salz, and returning guest Peter Jung, Head of Paid UA & Creatives at App Guardians, Luis discusses how the fusion of art and science fuels creative strategy in gaming. From capitalizing on the fantasy of escapism to the power of emotionally engaging visuals, he shares honest insights and actionable tips for crafting ad campaigns that resonate with users and drive results.

It’s an episode teeming with lessons from a truly top-of-the-line marketer, including how to craft creatives on the fly, when to challenge your winning creatives, and how to leverage scrappy tactics without compromising results.

Tune in now!

CHAPTER TIMESTAMPS

00:00 - Intro

04:19 - Creatives creation platforms

11:35 - Crafting creatives on the fly

19:49 - How to find a winning creative

24:03 - It's a volume game

29:10 - Hero creatives

The Next Generation Analytics Tool For Your Mobile App

Season 2 · Episode 4

Thursday, June 23, 2022 • Duration 31:05

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals.

Today we are so excited to be joined by Peter Gardus, the Vice President of Marketing at UXCam.

UXCam is a cloud-based user experience solution that helps businesses optimize app functionality by recording and analyzing every user micro-interaction. By going deeper than vanity metrics like page views—app developers get access to the insights they need to create an optimal, user-centric app.

Learn about UXCam's capabilities, important KPIs to track and why having a deeper understanding of user behaviour data will help you develop a successful product faster and, ultimately, get to revenue quicker.

The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today!

Chat More With Our Speakers From Today:

• Peter Gardus (Vice President Marketing @ UXCam )

https://www.linkedin.com/in/peter-gardus/

Jennifer Sansone (Content Head @ App Growth Network)

https://www.linkedin.com/in/jennifer-sansone-143bba4/

Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond.

How to Boost In-App Purchases with RevenueCat

Season 2 · Episode 3

Monday, June 20, 2022 • Duration 30:07

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals.

Today we are thrilled to be joined by David Barnard. David is about as seasoned as you can get within the app space and we are truly blessed to be joined by him. David has been building apps for the iPhone dating way back to 2008, which was the year the iOS apps were officially launched. So he truly has been involved since the beginning to this day. Along with his passion for building apps, David also contributes as a developer advocate to the industry-leading monetization tool RevenueCat. RevenueCat is used by the world's leading apps to build, analyze and grow subscriptions on iOS, android and the web. Get ready to learn all about subscription-based apps and numerous techniques to increase app purchases from a seasoned app veteran.

The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today!

Chat More With Our Speakers From Today:

• David Barnard (Developer Advocate @ RevenueCat, )

https://www.linkedin.com/in/drbarnard/

Jennifer Sansone (Content Head @ App Growth Network)

https://www.linkedin.com/in/jennifer-sansone-143bba4/

Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond.

Mobile Growth Hacking Tips to Make It in Today’s Competitive App Market

Season 2 · Episode 2

Thursday, May 26, 2022 • Duration 23:24

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals.

Today, we are so excited to be joined by Neil Patel. As many of you already know, Neil is a New York Times bestselling author and one of the world’s most influential marketers according to The Wall Street Journal and Forbes. Neil was even named a top 100 entrepreneur under the age of 30 by former US President Barack Obama.

Neil is currently concentrating his efforts on his ad agency, NP digital, where he also enjoys assisting businesses in accelerating their growth. We can't express our gratitude enough for Neil's decision to share his knowledge with our listeners today.

Prepare to hear a true industry leader's expert advice on some of the most important elements to focus on when creating a successful app in today's highly competitive mobile market.

The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today!

Chat More With Our Speakers From Today:

Neil Patel (Co-Founder @ Neil Patel Digital )

https://www.linkedin.com/in/neilkpatel/

Fouad Saeidi (Founder & CEO @ App Growth Network)

https://www.linkedin.com/in/fouadsaeidi/

Jennifer Sansone (Head Of Content @ App Growth Network)

How To Achieve Success As A Health & Fitness App in 2022

Season 2 · Episode 1

Thursday, May 12, 2022 • Duration 27:31

Season 2: Episode 1: How To Achieve Success As A Health & Fitness App in 2022.

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals.

As we premier our Season 2 first episode, we are so excited to be joined by a valued client of AGN, Jenny Shalev. Originally Jenny started her journey as a software engineer and as she travelled from Israel to Silicon Valley, she transitioned into the consumer app business and created a fabulous app called Think Up.

ThinkUp is an award-winning mental health app. If you are looking to build a positive mindset and motivation through self-talk and affirmations, ThinkUp is the leader in this space. ThinkUp is recommended by top personal development and Mental Health specialists. It offers a unique combination of simple and effective self-help techniques that can be personalized for any life goal, such as boosting self-confidence & motivation, reducing stress & anxiety, and much more.

Prepare to hear an intriguing perspective from someone who entered the app space with no huge ambitions or goals, but with a powerful and inspiring idea that has resulted in tremendous success in the health and fitness vertical.

Tune right into the episode to uncover how Think-up achieved success as A Health & Fitness App and how can your Health and Fitness app can do it too!.

The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today!

Chat More With Our Speakers From Today:

Fuelling your App Growth Mindset for 2022: Advice from 17 Mobile Industry Experts.

Season 1 · Episode 17

Tuesday, April 12, 2022 • Duration 14:16

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals.

Today marks the final episode of season one of the App Growth Show. We want to express our gratitude to each and every one of you for listening and supporting the show thus far. With that stated, we also want to thank each and every one of our guests who have participated with us throughout season one from CEO’s to co-founders, engineers to investors, marketing managers to product managers and growth executives to revenue officers. We are truly blessed to have had such a diverse list of guests who offered their own unique perspectives and expertise regarding the world of apps. In this episode, we'd like to share priceless advice from the 17 mobile industry leaders we've had the pleasure of speaking with to help you fuel your app growth in 2022.

Tune in to this episode to learn some valuable tips from these mobile experts!

The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today!

Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond.

Subscribe now to AGN Podcast to gain insight on the latest app growth strategies and secrets at your preferred podcast directory:

Spotify,,.

How to Build & Launch The Next Revolutionary App.

Season 1 · Episode 16

Tuesday, March 22, 2022 • Duration 25:33

Episode 16: How to Build & Launch The Next Revolutionary App.

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals.

Simon is the CEO and Founder of Ipnos as well as the general manager and founder of Better Sleep. Formerly known as relax melodies. Better Sleep is one of the top sleep meditation apps in the world. Simon led this company to tremendous success and constant growth for 13 years before recently selling it to Teladoc. Simon now spends his time developing new ideas, angel investing, mentoring and assisting other startups in their growth.

Simon is a seasoned industry professional who has seen it all. He's co-founded apps, launched apps, hired employees, experienced phenomenal success, exited successfully and is now investing and helping others with their businesses.

Prepare for an engaging discussion about Simon's journey from an engineer to an entrepreneur as well as some of the crucial steps he took that led to better sleep’s rapid growth and success within the health and fitness vertical.

Tune right into the episode to uncover how to build & launch the next revolutionary app.

The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today!

Chat More With Our Speakers From Today:

• Simon Alex Bérubé ( GM & Founder @ Bettersleep)

https://www.linkedin.com/in/saberube/

How To Get App Funding For Your Startup in 2022

Season 1 · Episode 15

Wednesday, March 16, 2022 • Duration 24:52

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals.

Today, we are so excited to be joined by Samarth Chandola. Samarth is a successful entrepreneur who has recently turned into a tech investor. Previously, Samarth ran three tech startups. He was the founder of V2 games, Open Spot technologies and Pepper esports, which since have all been acquired. Channelling many years as a startup operator, Sam founded First Fund with the purpose to help encourage the growth of new startups by becoming the first investor for new founders. He has invested in over 30 technology startups helping create hundreds of jobs in the process.

Get ready to hear an interesting conversation from the point of view of a leading tech investor and some of the criteria he looks for in an entrepreneurial team before making the decision to invest in them.

Tune right into the episode to discover how to get app funding for your startup in 2022.

The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today!

Chat More With Our Speakers From Today:

• Samarth Chandola ( Founder @ First Fund )

https://www.linkedin.com/in/schandola89/

• Jennifer Sansone (Content Head @ App Growth Network)

https://www.linkedin.com/in/jennifer-sansone-143bba4/

Customizing The Mobile Gaming Experience To Increase Engagement and Retention

Season 1 · Episode 14

Tuesday, March 8, 2022 • Duration 25:04

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals.

Today, we are so excited to be joined by Barry Parshall. Currently, Barry is running solutions engineering for North America and also has a dual role as the practice lead for the gaming sector. Barry offers great knowledge and all things to do with mobile engagement and player management. With over 100,000 apps being released every month into the app stores. The competition within the mobile space and specifically the gaming vertical is increasing rapidly. This means it is so important to have a strong player management process in place, get ready to learn how Barry and his team at Leanplum are cracking down on player management and mobile engagement.

Tune right into the episode to discover how to customize your mobile gaming experience with Leanplum’s player management platform to increase engagement and retention.

The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today!

Chat More With Our Speakers From Today:

• Barry Parshall ( Senior Sales Engineer @ Leanplum)

https://www.linkedin.com/in/barryparshall/

• Jennifer Sansone (Content Head @ App Growth Network)

https://www.linkedin.com/in/jennifer-sansone-143bba4/

App Growth Show – Details, episodes & analysis

Podcast details

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App Growth Show – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other23

LinkedIn35

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other23

LinkedIn35

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