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Explore every episode of the podcast Anne on Influence
Dive into the complete episode list for Anne on Influence. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
| Title | Pub. Date | Duration | |
|---|---|---|---|
| S03E20: Lindy-Lou Alexander, Brand and Marketing Head - Standard Bank | 22 Nov 2022 | 00:39:10 | |
Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank In this episode we’re in conversation with Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank. We chat about the power of enlisting experts when you have no idea; her love for the creativity of influencer marketing and its evolution into becoming a staple for Standard Bank because of its efficacy and the ability to measure in-depth results; and how influencer marketing is used over the Black Friday and Cyber Monday period to educate customers on responsible spending and cyber security. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| S03E19: Brent Lindeque: The Good Things Guy | 08 Nov 2022 | 00:51:57 | |
In this episode we’re in conversation with Brent Lindeque. We all know him as The Good Things Guy. He’s proudly South African and regularly featured in the media, spreading good news about South Africa and ordinary South Africans doing extraordinary things in their communities. He shares his story of becoming The Good Things Guy with us and tells us how he turned an idea and a passion into a business. We chat about the power of consistency and the fact that success never happens overnight. We talk about how nothing is real on social media and how influencers should treat their craft as a job. Watch two geriatric millennials discuss BeReal and hear Brent’s thoughts on South Africa’s legislation on influencer marketing. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| S03E10: Beatrix Fourie, Operational Specialist at Telkom Business ZA | 14 Jun 2022 | 00:28:43 | |
In this episode we’re in conversation with Beatrix Fourie. At the time of recording, she was Operational Specialist at Telkom Business ZA. She describes herself as a result focused Digital Marketing ops specialist with an understanding of the digital ecosystem (owned, earned and paid). She has a proven ability to drive sales through quality lead generation, customer retention, increase brand awareness, improvement on brand engagement and increase positive sentiment on social media and other online platforms. We chat about using influencers not only to influence audiences, but also to gain insight and refine product offerings, how she uses nano influencers to drive education; her strategy behind deciding which influencers to use on campaigns; and how nano influencers garnered 3.9 million views on a campaign! Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Chronicles of a Fabulous Micro-Influencer - A throw-back to 2017 ! | 27 Jun 2018 | 00:31:09 | |
Micro-influencers are everyday people turning on its head, the idea that someone needs to be a celebrity in order to have clout and influence. In this episode I take you back to that time when we were graced by Rido and she took us through her motivations … her journey and laid bare,reasons why brands should give Influencer Marketing a go. Contact www.thesalt.co.za for all things Influencer Marketing - They are better than awesome! Nfluential Influencer Marketing Strategists | |||
| Laughter is the best medicine - The Online Content Strategy & Experience sit-down. | 20 Jun 2018 | 00:18:44 | |
Norm Calmeyer is an online strategy rock-star who fancies himself quite the comic ! Listen in as we unpack micro-influencer management within digital platforms, punctuated with a laugh & a giggle ..... mostly from the podcast host ! Contact the influencer marketing driven experts for solutions that drive RESULTS: www.thesalt.co.za Nfluential Influencer Marketing Strategists | |||
| From Big Ideas to Big Campaigns | 13 Jun 2018 | 00:17:33 | |
Ad-Man Mark Middleton is our ultimate superhero. One minute, he has his Thinking Cap on as he creates remarkable Big Ideas for name brands; next it’s Up, Up and Away in his Micro-Influencer Cape as he leads narrative for brands like Telkom and Puma! You can’t miss the low down on how he does this and how Influencer Marketing is impacting Brand Performance across industries! Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success! www.thesalt.co.za Nfluential Influencer Marketing Strategists | |||
| Two brands and a lady. | 06 Jun 2018 | 00:18:25 | |
Meet Matshepo, a seasoned micro-influencer who has kept her poise and slain two big campaigns but still has no intention of “hanging” her influence! Take a close listen as she narrates her role in educating her micro-community and shaping valuable perceptions on brand. Contact our friends at theSalt.They are influencer marketing driven experts and their solutions drive RESULTS ! www.thesalt.co.za Nfluential Influencer Marketing Strategists | |||
| Brother - at your side.Influencer Marketing from a happy client's perspective. | 30 May 2018 | 00:23:58 | |
You know Influencer Marketing rocks and it's the gift that keeps on giving when an international brand that has been in the market for 110 years embraces this concept because results are there for all to see! Dale De Villiers (Marketing Manager - Brother South Africa)walks us through a Reason-to-Believe in this phenomenon as an essential part of any brand's marketing mix. Contact our friends at theSalt. They are influencer marketing driven experts and their solutions drive RESULTS ! www.thesalt.co.za Nfluential Influencer Marketing Strategists | |||
| A media legend gives us a rare peek into his Influencer Marketing Crystal Ball ! | 23 May 2018 | 00:26:58 | |
One of South Africa's serial innovators and media legends;Ken Varejes is known for taking ideas and growing them into highly successful businesses. We explore the trailblazing exploits of this humble soul, in media & marketing,how he landed on and is invested in Influencer Marketing and how every business needs to integrate this tool into their marketing mix. Contact our friends at theSalt. They are influencer marketing driven experts and their solutions drive RESULTS ! www.thesalt.co.za Nfluential Influencer Marketing Strategists | |||
| A great cup of coffee & a conversation with Sian,a micro-influencer on the exciting Suzuki Campaign. | 16 May 2018 | 00:17:45 | |
In today's episode we travel back-in-time to a pre-Christmas sit-down and unpack the role of a micro-influncer,the process,the VALUE and the EXPERIENCE. Contact www.thesalt.co.za for all things Influencer Marketing - They are better than awesome! Nfluential Influencer Marketing Strategists | |||
| Suzuki Makes Influencer Marketing Their Way Of Life. | 09 May 2018 | 00:15:33 | |
The automotive industry can be quite bumpy. In this first of its kind episode, Suzuki South Africa's Charl Grobler walks us through what it takes to even the ride and in the process build an award winning brand. Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za Nfluential Influencer Marketing Strategists | |||
| An Ad-man and his Bag of Tricks | 05 May 2018 | 00:14:53 | |
In the performance marketing revolution, businesses are looking for plain, good ol’ RESULTS. Players increasingly find themselves under pressure to deliver results in a constantly changing digitally led- marketing landscape. Listen in to my interesting conversation with Penquin SA’s Neill Robertson as he talks about how they are integrating this tool into their thinking and how they are getting clients to ask for it by name! Contact our dear friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za Nfluential Influencer Marketing Strategists | |||
| That Bounce in Influencer Marketing | 27 Apr 2018 | 00:20:02 | |
Shaun Strydom, MD of Bounce Inc. South Africa is a ball of energy and a huge advocate of Influencer Marketing. He has the results to show for it! In this episode he highlights how he has managed in a short space of time to attain brand lift by concentrating on Bounce’s number one asset - PEOPLE ! Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za Nfluential Influencer Marketing Strategists | |||
| S03E09: Bradley Hall, MD at PHD South Africa | 31 May 2022 | 00:46:27 | |
In this episode we’re in conversation with Bradley Hall, MD at PHD South Africa. Having worked in a wide range of industries, he looks at most things marketing and media with varied lenses. He tells us about a big rugby star that influenced his clothing choices as a teen; how without resonance influencer marketing is just another brand ad, and how simple ideas are generally the best ones. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| S03E08: Rose Choeu: Campaign co-ordinator at Webfluential. Behind the scenes of making your campaign successful | 17 May 2022 | 00:35:38 | |
In this episode we’re in conversation with Rose Choeu; Campaign co-ordinator at Webfluential. Rose is one of the people who works hard behind the scenes to ensure that influencer campaigns run smoothly. Grab a coffee and listen as we discuss: • All things behind the scenes of prepping and implementing influencer campaigns • The importance of the human touch and in person relationships with influencers in addition to great tech • Having an opted-in database of influencers brings brands and influencers peace of mind Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season3: EP7: Nicole Olivier, General Manager - Digital Mortgages at WeApply | 03 May 2022 | 00:23:34 | |
Building a connection with customers In today’s episode we’re in conversation with Nicole Olivier, Nicole Olivier; General Manager - Digital Mortgages at WeApply. Her career started in the Mortgage Software division at Comcorp , working closely with mortgage origination channels, property developers, estate agents and major banks of South Africa. She has since moved over to the Digital Mortgages division, where the focus is on empowering home buyers by providing them with a customised, digital home loan (bond) solution. Grab a coffee and listen as we discuss: • Shifting from a B2B brand to a B2C one • The importance of human connection even when your product is tech driven • The importance of discovering what your customer wants not what you think they do • Using influencer marketing to connect with and educate people on the process of purchasing a home Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season3: EP6: Santoni Engelbrecht, Survivor SA castaway and Owner of Kwaito Koeksister | 12 Apr 2022 | 00:40:21 | |
In this episode we’re in conversation with Santoni Engelbrecht, the former Creative Director of eNCA, Survivor SA castaway and Owner of Kwaito Koeksister. After being retrenched at the news channel, Santoni put her focus on her passion, her online clothing store, Kwaito Koeksister. The online store has become a favourite with the quirky dressers out there. She grew the business through Instagram and as fans will know, it’s not only known for its clothes and accessories, but also for the daily memes they share on their Stories; so much so that people stop her in the street to discuss this. Santoni is also the main influencer and face of the brand, learning what resonates with their audiences as she goes. Being a castaway on Survivor SA also had a big impact on her brand as an influencer but also the bottom line of the business. Grab a coffee and listen as we discuss: • The importance of knowing what your audience wants in terms of content and keeping to your brand values • Being brave and trying new content formats and see what works and what fails as a brand • The value of forming a relationship with your consumers • The cost effectiveness and overall impact of influencers vs traditional marketing Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season3: EP5: Kirsten Wiggill, Social Lead at Mediacom South Africa. | 30 Mar 2022 | 00:30:52 | |
In this episode we’re in conversation with Kirsten Wiggill, Social Lead at Mediacom South Africa. She’s an experienced head of department with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Corporate Communications, Digital Marketing, Social Media, and Integrated Marketing. Grab a coffee and listen as we discuss: • The evolution from when social media was a nice-to-have to a need-to-have • Influencer marketing: from only attending events and blogging; to it being a media channel now • The 3 elements that guide her influencer marketing approach Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season3: EP4: The evolution of TikTok and short-form content | 15 Mar 2022 | 00:30:04 | |
In this episode we’re in conversation with Nathan Molefe and Hallebberry, 2 of South Africa’s most successful TikTok creators; and Greg Bailie, Head of Growth at Webfluential. We discuss TikTok from a creator’s point of view and how brands can use TikTok to reach their audiences effectively. Grab a coffee and listen as we discuss: • The power of finding your niche on TikTok • How TikTok has evolved over the last couple of years • The metrics we are able to measure these days • The importance of aligning with the right creators for influencer campaigns on the platform Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season3: EP3: Claire Bowen, Senior Brand Manager Shower to Shower at AMKA | 01 Mar 2022 | 00:27:14 | |
In this episode we’re in conversation with Claire Bowen, Senior Brand Manager Shower to Shower at AMKA. She’s been with the company for 5 years and has over 20 years’ experience in FMCG, B2B and telecoms marketing. Grab a coffee and listen as we discuss: • How Claire’s perception of influencer marketing has changed over the last couple years and why • Why using influencer marketing adds the personal touch to a bigger marketing campaign • Claire’s biggest learnings on running influencer campaigns Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season3: EP2: Ntsika Msuthu, Manager: Sponsorship, PR and Brand Engagement at MultiChoice | 15 Feb 2022 | 00:43:43 | |
Today we’re in conversation with Ntsika Msuthu, the sponsorship, PR and Brand engagement manager at MultiChoice. He is a seasoned communications and sponsorship professional with over 15 years of experience in crisis management, media liaison, sponsorship, and campaign management, reputation management, and communications strategy development. Grab a coffee and listen as we discuss: • How DStv had to change tact when lockdown hit right after it took over the Premier Soccer League and had no access to on the ground activations • The brand’s first experience of leading with influencers on a marketing campaign • Why sparking authentic conversations on campaigns are important • How using South African soccer fans was a big part of the Babize Bonke campaign Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Find out more about Ntsika on LinkedIn here: https://www.linkedin.com/in/ntsika-msuthu-6b912618/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season3: EP1: Leandre Kark, Head of Brand/Brand Marketing Lead at Virgin Active South Africa. | 01 Feb 2022 | 00:29:20 | |
The importance of brands adapting to the times It’s 2022 and this is season 3 of the podcast. As always, thank you for listening, sharing and supporting. This season is set to be another good one with great guests from the influencer marketing industry. Our first conversation of the year is with Leandre Kark, Head of Brand and Brand Marketing Lead at Virgin Active South Africa. Her vision is to strongly align the business’ fundamental purpose with its marketing strategy. And she does so by using clear and effective communication strategies that result in entertaining content across various platforms and media channels. In this way, she is able to build brands that engage with their customers – no matter who they are – on fresh and relevant level, regardless of the industry. Grab a coffee and listen as we discuss: • The shift in product offering and marketing tactics for Virgin Active SA during the pandemic • Why the brand started incorporating smaller influencers into the mix • Leandre’s biggest learnings on running influencer campaigns Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Find out more about Leandre on LinkedIn here: https://www.linkedin.com/in/leandre-kark-a9a196b3/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| S03E18: Farhaanah van Heerden: Head of Social & Influencer at MediaCom | 18 Oct 2022 | 00:31:12 | |
In this episode we’re in conversation with Farhaanah van Heerden: Head of Social & Influencer at MediaCom. She’s been in digital marketing for the past nine years and sees it as her calling. She loves the fast-paced, ever-changing industry. We chat about what a good tech tool and specialised agency in influencer marketing should have to be beneficial to brands; the solid team behind the scenes that it takes to create and implement successful influencer marketing campaigns; the value of using specialist agencies with big opted-in and vetted influencer databases; why incorporating all tiers of influencers in campaigns works best; and the various ways brands can make use of influencers in addition to creating social media content. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP23: Looking back on a year of podcast episodes | 07 Dec 2021 | 00:16:52 | |
In this episode, host, Anne Dolinschek, looks back on the insight and lessons learned from podcast guests in 2021. From the meteoric rise of TikTok in lockdown and millennials becoming a big part of the platform, to the importance of data and the debate around the rules and regulations and everything in between. 2021 was certainly an interesting year for influencer marketing! This is the final episode of 2021 and the last of season 2. We will be back early 2022 for season 3! We would like to thank every guest who shared their knowledge and wisdom this year, as well as our listeners who is a big part of why we keep recording. Thanks to you, we consistently charted in the top 10 of Apple Podcasts this year. We wish you a very festive season. Keep safe and see you in 2022. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Anne on LinkedIn at this link https://www.linkedin.com/in/annedolinschek/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP22: Leon van Vuuren on building brand trust with influencer marketing | 23 Nov 2021 | 00:37:41 | |
In this episode, we’re in conversation with Leon van Vuuren, an optompreneur (an entrepreneurial optometrist) and founder of Optique. He’s knowledge of Digital Marketing that he gained from studying the subject at UCT, combined with his MBA for executive development partnered with being an optometrist and an entrepreneur led him to open his own optometrist outlets. Grab a coffee and listen as we discuss: • How simplifying the optometry market for customers is proving to be a gamechanger • That putting yourself in your customers’ shoes and measuring everything are great ways to inform parts of your marketing direction • The power of celebrity and nano influencers and how each has its place • Including influencer marketing as an additional touchpoint for audiences to see adds to brand trust Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Find out more about Optique at their website: https://optique.co.za/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2 EP21: Disclosing brand partnerships | 09 Nov 2021 | 01:09:21 | |
Gail Schimmel, CEO of the Advertising Regulatory Board Talya Goldberg, freelance creative director and social media strategist Thulani Hadebe, public relations and marketing agency owner and Instagram influencer In this episode, we’re in conversation with Gail Schimmel, CEO of the Advertising Regulatory Board; Talya Goldberg, freelance creative director and social media strategist; and Thulane Hadebe, public relations and marketing agency owner and Instagram influencer. We have a healthy debate about a topic that’s often controversial…the rules behind influencers disclosing brand partnerships. We agreed and disagreed and had a good couple of laughs in between. Grab a coffee and listen as we discuss: • Why these rules came into being and are they necessary • The confusion of the different hashtags that needs to be used and how the ARB is relooking these • What it means for brands and influencers if they don’t disclose brand relationships Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2 EP20: South African influencer marketing in the global landscape | 26 Oct 2021 | 00:34:53 | |
In this episode, we’re in conversation with Ryan Silberman, an Industrial Engineer and 2014 Jewish Entrepreneur of the year. He successfully co-founded, built and exited ad-tech company Popimedia - Facebook's only Marketing Partner in Africa. And is currently the CEO of Webfluential - an Influencer Marketing platform reaching over 2-billion people. Grab a coffee and listen as we discuss: • Where South Africa fits into the global influencer marketing landscape • New tech and AI tools and how it assist with creating more effective influencer campaigns • The David Guetta and Mum champagne collaboration we weren’t even aware of Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Ryan on LinkedIn at this link https://www.linkedin.com/in/rsilberman/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP19: From strong brand recall to remaining top of mind | 12 Oct 2021 | 00:40:43 | |
In this episode, we’re in conversation with Ryan Annandale who describes himself as a creative and strategic leader in marketing, franchising and brand management. At the time of recording this podcast episode, Ryan was the franchise development manager at Battery Centre. His role was to develop new standards, operations, procedures, marketing strategies and other internal operations for the battery brand. Grab a coffee and listen as we discuss: • Using nano influencers for ensure your brand stays top of mind with your future customers • The role influencers play in reaching big audiences and communities • Driving brand recall using nano influencers Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Ryan on LinkedIn at this link https://www.linkedin.com/in/ryanannandale/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP18: Insights into the industry from Digital Lead, David Shields | 28 Sep 2021 | 00:36:35 | |
In this episode, we’re in conversation with David Shields who is a strategic, multi-channel communications professional with over a decade’s worth of marketing experience in the digital & SME arena. He currently works as Digital Lead at WAVEMAKER - connecting creative dots to well-executed placements; attempting to make the internet feel less “ad”dy. Grab a coffee and listen as we discuss: • Using data to create campaigns that resonates with target audiences • The power of combining marketing channels • The effectiveness of nano influencers when brands want to tap into communities Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with David on LinkedIn at this link https://www.linkedin.com/in/daveshields1/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP17: The state of influencer marketing in South Africa | 14 Sep 2021 | 00:33:26 | |
In this episode, we’re in conversation with Johann van Zyl, a director at the Nfinity Influencer Division. Before getting involved in the influencer marketing industry, Johann spent 15 years in Brand Marketing as Head of Marketing for Prestige Brands as well as Head of Trade Marketing at Pernod Ricard South Africa. Grab a coffee and listen as we discuss: • The ever growing need for relatable, relevant and real content. • The changed role of celebrities in influencer marketing. • How the addition of performance media can scale user generated content and other key results for brands. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Johann on LinkedIn at this link https://www.linkedin.com/in/johann-van-zyl7/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP16: Insights into the industry from an influencer's point of view | 31 Aug 2021 | 00:53:24 | |
In this episode, we’re in conversation with Matthew Kanniah, the founder and creator of Heart of Motion. He is a true car enthusiast who has made a name for himself in the Instagram and social media community as “The Car Guy”. Having started shooting on a cellphone, Matthew along with other South African greats started using the Instagram platform and community to become a better photographer in 2012 and has since turned professional in 2017 now fully making living off digital marketing, social media and photography and videography. Grab a coffee and listen as we discuss: • How advancements in technology and the internet have helped to grow the influencer industry • Authenticity remains king • The importance of relationship building between brands, agencies and influencers Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Matthew on Instagram, Facebook and Twitter @MatthewKanniah. Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP15: Influencer marketing to spread positivity | 17 Aug 2021 | 00:21:51 | |
In this episode, we’re in conversation with Petra Liu, Founder and Managing Director at Wetpaint Advertising. We chat about the South African Lottery campaign that aimed at spreading hope during the aftermath of the looting. Grab a coffee and listen as we discuss: • How COVID is changing the advertising industry. • Doing work that cuts through negativity and spread positivity and hope. • The importance of selecting the correct media not just popular media. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Wetpaint here: www.wetpaint.co.za Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP14: Influencer marketing for good | 03 Aug 2021 | 00:21:22 | |
In this episode, we’re in conversation with Michelle Vermeulen, Head of Marketing and Public Relations at Western Cape Blood Service (WCBS) about using influencers to educate and inform the public about blood donations. Michelle is an experienced marketer having worked on ATL and BTL campaigns as well as in eventing. She joined WCBS in 2015 in the Marketing department and moved into the position of Head of Marketing and PR at the end of 2019. Grab a coffee and listen as we discuss: • The effectiveness of using influencers to engage with the public on behalf of a brand. • Using influencers to educate and inform the public. • The benefits of using influencer specialists to implement campaigns. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with the Western Cape Blood Service here: https://wcbs.org.za/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| S03E17: Imbi Evenhuis, PR and Project Manager at Nedbank | 27 Sep 2022 | 00:42:18 | |
In this episode we’re in conversation with Imbi Evenhuis, PR and Project Manager at Nedbank. Imbi’s an experienced communications manager with a history of working in the financial services industry. Her expertise includes internal and external communications, B2B communications, employee advocacy and public relations. We focus on employee advocacy in this episode. We discuss the benefits of it to companies as well as its employees; how employee advocacy programmes help leaders to stay connected, current and more digitally visible to relevant industry players; we also chat about what these programmes entail; and why it is one of the best word of mouth strategies for companies. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP13: Influencer Marketing in the hospitality sector during a pandemic | 20 Jul 2021 | 00:32:49 | |
In this episode, we’re in conversation with Kriya Gangiah. Well-known TV and radio personality, she’s also the owner of digital marketing agency, Kri8tive Media. Her extensive experience in both the corporate space and the entertainment industry has earned her the title of Infotainment Specialist. Grab a coffee and listen as we discuss: • The hospitality sector and how it had to become more digitally visible during the pandemic • The integral role influencer marketing played and should continue to play in the sector’s communication strategy • How brands and influencers had to pivot their content to stay relevant Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Kriya here: @kriyatravels and www.kri8tivemedia.co.za Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP12: Influencer marketing in the vitamin industry | 06 Jul 2021 | 00:31:50 | |
In this episode, we’re in conversation with Michelle Jooste, Digital Marketing Manager and Product Specialist at Vital Foods about all things vitamins and influencer marketing in that industry. Grab a coffee and listen as we discuss: • The shift of consumers preferring bite-sized content. • Why it’s important for brands to make it easy and convenient for consumers to buy their products in 2021. • The importance of measuring campaign results. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Michelle here: https://www.linkedin.com/in/michelle-jooste-9b0112a4/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP11: Influencer marketing vs ambassador programmes - Rea Averill | 22 Jun 2021 | 00:32:22 | |
In this episode, we’re in conversation with Rea Averill, the Managing Director of Agency A, a London-based creative digital marketing agency. Starting a successful blog and Instagram account at university she fell in love with marketing and influencer marketing. One of her favourite things is when a creative campaign comes together, witnessing her team energise each other to do their best work. Grab a coffee and listen as we discuss: • Influencer marketing vs ambassador programmes • Whether an ambassador programme is right for every brand • Influencer marketing in the time of a pandemic Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Rea on LinkedIn here: https://www.linkedin.com/in/rea-averill/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP10: Influencer marketing in the medical aid industry - Denelle Morais | 08 Jun 2021 | 00:27:48 | |
In this episode, we’re in conversation with Denelle Morais, the Marketing and Communications manager at Bestmed medical scheme. She has gained significant marketing and communications experience in the Engineering, Healthcare and Financial sectors. One thing she’s learnt is that these industries are inherently complex. As the marketing and communications manager of Bestmed Medical Scheme, one of the only schemes to show growth in a tough industry in 2020, is testament to the powerful passionate people behind the brand. Grab a coffee and listen as we discuss: The power of using customers as influencers. The importance of treating customers as individuals and not as numbers. The biggest learnings from running influencer campaigns in the medical aid industry. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Bestmed on Instagram here: https://www.instagram.com/bestmedscheme/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP9: An in-depth conversation about the influencer marketing industry - Geo West | 25 May 2021 | 00:45:04 | |
In this episode, we’re in conversation with Geo West, owner and founder of the Happy Cat agency in the UK, where they implement campaigns for brands of all sizes and provide training programmes for influencers and brands. She started her influencer marketing career over 10 years ago, working behind the scenes with some of the biggest content creators in the world. Grab a coffee and listen as we discuss: • The rise of expert influencers • How influencer tiers are blurring and what we should be looking at when identifying influencers for campaigns • Why relatability and authenticity are king Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Geo here: https://www.happycat.agency/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP8: Using story-telling to market to customers - Jeanine Rainier | 11 May 2021 | 00:29:34 | |
In this episode, we’re in conversation with Jeanine Rainier. She is a Gen-Z and millennial marketing maven and is a key role-player in the evolving South African influencer marketing space. Currently, General Manager at TILT, Jeanine is an influencer marketing guru and expert in authentically translating brand objectives in a digital space. Grab a coffee and listen as we discuss: • Peer-to-peer vs traditional marketing. • Why it’s important for brands to build emotional relationships with their customers. • Using story-telling to connect to customers. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Jeanine here: https://www.linkedin.com/in/jeanine-rainier-39780849/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP7: Multi-media journalist - Phelokazi Mbude | 27 Apr 2021 | 00:35:16 | |
In this episode we’re in conversation with Phelokazi Mbude, Multi-media journalist who currently writes for W24. She is deeply invested in elevating stories about women. Writing across beats, you will find her byline on stories about digital media trends, personal wellness and alternative fashion and beauty. Grab a cup of coffee and listen as we discuss: • The shift in media consumption by the public during the pandemic and why brands should adapt. • The rise of the relatable micro influencer. • Why short-from video is popular. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Phelokazi here: https://www.linkedin.com/in/phelokazi-mbude-051166b3/ or https://www.instagram.com/phelo___m/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP6: The nano influencer popularity and the tech in influencer marketing | 13 Apr 2021 | 00:34:59 | |
In this episode we’re in conversation with Pieter Groenwald and Murray Legg. Pieter is a qualified Chartered Accountant who fell in love with the media world and for the last 11 years his focus has been on influencer marketing. He founded theSALT, the first to market nano influencer channel in SA, which is being rolled out internationally at the moment as a technology solution. Currently, he’s the CEO of SA's #1 Influencer Marketing Group at Nfinity, helping brands to capitalise on "trusted referrals" through influencer marketing. Murray, an engineer by trade is an ambitious entrepreneur in the marketing, fintech and ecommerce sectors and also one of the founders of Webfluential. He describes himself as “a gritty, commercial thinker with a flair for seeing the impact of technology in industry well ahead of the consensus view.” Grab a coffee and listen as we discuss: • Why nano influencers have become more popular over the last 2 years. • The role nano influencers play in campaigns. • The tech Murray and his team designed specifically for nano influencers and why this is important for brands. • The role that tech plays in legitimising influencer marketing. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Please remember to subscribe to the podcast and share. Connect with Pieter and Murray here: https://www.linkedin.com/in/pieter-groenewald/ https://twitter.com/murraylegg Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP5: The importance of data in influencer marketing | 30 Mar 2021 | 00:27:06 | |
In this episode we’re in conversation with Dan Brocklebank, who is the Lead Social Media Analyst at Wunderman Thompson. He’s worked on some of Africa’s biggest brands and currently works on one of the leading banks. Grab a coffee and listen as we discuss: • The importance of using data to create impactful and effective influencer campaigns. • Using data to find your brand’s organic advocates on social media. • How data can help your brand find the perfect influencers for your campaigns and tell you what platforms, content formats and messaging should be used. • The shift in media consumption by the public over the pandemic and why brands need to pay attention. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by Coffee Monster. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today. Please remember to subscribe to the podcast and share. Connect with Dan here: https://www.linkedin.com/in/daniel-brocklebank-5a69b39/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP4: The state of Influencer Marketing - Gordon Glenister, membership and influencer marketing expert. | 16 Mar 2021 | 00:50:44 | |
In this episode we’re in conversation with Gordon Glenister, Global head of Influencer Marketing, BCMA. Grab a cup of coffee and listen as we discuss: • How we’re getting better at measuring ROI in the industry. • Why working with professional influencer marketing specialists can make or break a brand’s campaign. • Tapping into influencers’ creativity and content to use in brand campaigns off social media. • Influencers and ecommerce – the way of the future. • Why scripting influencer content does not work. • WHO using influencers to effectively reach younger generations, who does not necessarily watch TV or read print media, with their COVID messaging. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by Coffee Monster https://web.facebook.com/CoffeeMonsterSA. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today. Please remember to subscribe to the podcast and share. Connect with Gordon here: https://www.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| S03E16: MJ Khan: Head of Group Digital Communications at Sasol | 13 Sep 2022 | 00:46:55 | |
In this episode we’re in conversation with MJ Khan. He is an award-winning strategist, academic, Bookmarks judge and category vice chair, NextGen Awards Judge, keynote speaker and proud father. He heads up Group Digital Communications at Sasol and is responsible for social media, online and digital campaigns across 22 countries. We chat about the power of communication in all its formats, the evolution of digital communications over the last decade and the complexity thereof these days, we disprove the myth of the short attention span; and discuss Sasol’s most recent campaign in detail. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP3: Digital transformation and influencer marketing - Mike Stopforth | 02 Mar 2021 | 00:54:26 | |
In this episode we’re in conversation with Mike Stopforth, well-known entrepreneur, a start-up investor, an author, global speaker, and a disruption and innovation advisor on a number of corporate boards. Grab a cup of coffee and listen as we discuss: • Digital transformation and what it actually is and how influencer marketing fits into the equation. • The reason for scepticism in influencer marketing and why it’s wrong. • Most brands’ lack of understanding of how influencer marketing contributes to sales. • The trick brands are missing with their own customers. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by Coffee Monster (https://web.facebook.com/CoffeeMonsterSA ). The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today. Please remember to subscribe to the podcast and share. Connect with Mike here: https://www.linkedin.com/in/mikestopforth/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP2: Demystifying influencer marketing rules and regulations | 16 Feb 2021 | 00:31:35 | |
In this episode we’re in conversation with Rupa Shah, Founder and Director of Hashtag Ad Consulting in the UK. Grab a cup of coffee and listen as we discuss: • Why disclosure in influencer posts is important for brands and influencers. • Do consumers understand the labels influencers use to disclose brand partnerships? • Is it the responsibility of influencers or brands to ensure transparency and disclosure? • Does public naming and shaming work? Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by Coffee Monster. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today. Please remember to subscribe to the podcast and share. Connect with Rupa here: https://www.linkedin.com/in/rupa-shah-hashtag/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Season2: EP1: TikTok: influencer marketing's next big thing? | 03 Feb 2021 | 00:33:00 | |
In this episode we’re in conversation with Greg Bailie, Head of TikTok Brand x Partnership division at Webfluential, and Mike Sharman, Founder of Retroviral and a host of other companies. Grab a cup of coffee and listen as we discuss: • Why TikTok is popular and why it became even more so during 2020 • Including TikTok in influencer campaigns • Is it really just for the youth? • Why TikTok could be a good fit for certain brand campaigns • How TikTok campaigns are conceptualised, implemented and measured Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. Connect with Greg on LinkedIn here: https://www.linkedin.com/in/greg-bailie/ Connect with Mike on LinkedIn here: https://www.linkedin.com/in/mikesharman/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| The value and power of connecting with your customers in an authentic way | 01 Dec 2020 | 00:29:36 | |
In this episode we chat to Hazel Chimhandamba, Executive Head: Marketing at Cell C about the value and power of connecting with customers in an authentic and empathetic way during a pandemic. Hazel is a seasoned marketing executive leader with over 16 years of brand marketing experience in SA and the rest of the African continent. Please remember to subscribe to the podcast and share. Connect with Hazel on lLinkedIn for some great insights into marketing in the world of Telcos here: https://www.linkedin.com/in/hazel-mbofana-chimhandamba-70641b59/ Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
| Influencer Marketing in the Gaming Industry | 17 Nov 2020 | 00:33:40 | |
Today we chat to Gabbi Brondani Rego, co-founder and PR manager for Goliath Gaming which is a South African Multi-Gaming Organisation that houses some of SA’s best gaming and esports talent. This episode taught me so much about the inner workings of influencer marketing in gaming. You might be surprised to learn that it’s not just for the obvious brands in the fast food and sports industries but is fast becoming the go-to for even skincare brands. Please remember to subscribe to the podcast and share. Connect with Gabi on Twitter here: https://twitter.com/GabbiBrondani Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. Nfluential Influencer Marketing Strategists | |||
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